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Posts Tagged 'mid-life career change'

Are You Ready to Manifest Your Dreams Effortlessly?

Monday, July 8th, 2019

Dear friends…

Mollie MathewsWhat intentions have you set this month? Winter (here in NZ) and summer, for my lucky northern hemisphere readers, is a great time to revisit dreams. The energy is so powerful.

What I’m working on now…

I had a great business coaching session with one of my mentoring clients. At 62, she’s a girl on fire. In less than a year she found the courage to leave a toxic job, throw herself (with help from me) into her own passion-inspired business, sell her house, move cities, purchase a new home and become mortgage free—and so much more.

My goodness, she is so inspirational and I love mentoring her to help her overcome self-limiting blocks and soar toward her true potential. Right now, we’re focusing on how she can create passive income and a location independent business—just like me!

I love helping people achieve their dreams. Reach out if you’d love some one-to-one mentoring from yours truly.

 

I’ve just returned from the most amazing trip to Turks and Caicos. And two weeks before that we were in Japan. And before that American Samoa…and yes, I was working. Being location-independent sure beats being chained to the desk in a windowless cubicle with a narcissistic boss. Yes, that was once me! I share my transformational career change stories in my popular Mid-Life Career Rescue series.

Why Ethics Matter in Coaching

Stay tuned for my blog post about the importance of ethics in coaching. I have heard some truly dreadful stories of people being taken advantage of. Did you know, anyone can set up shop and say they are a life, career, wealth – or “something” else coach. A journalist here in New Zealand was so disturbed by how people are being taken advantage, she’s writing an article for mainstream media. I’ll keep you posted! Long story short, if you invest your money (and hopes) in mentoring or coaching be sure that whoever you trust has been around for a long while and is qualified.

Can’t afford one-one-mentoring with me? Of course, you can also get some coaching via my self-empowerment books. Plus, I have an online course—(doesn’t everyone these days!).

If you need more help to find and live your life purpose you may prefer to watch inspirational and practical videos with me and other strategies to help you to fulfill your potential.

 

Follow your passion and purpose to prosperity—online coaching program

Easily discover your passion and purpose, overcoming barriers to success, and create a job or business you love with my self-paced online course.

Gain unlimited lifetime access to this course, for as long as you like—across any and all devices you own. Be supported by me and gain practical, inspirational, easy-to-access strategies to achieve your dreams.

To start achieving outstanding personal and professional results with absolute certainty and excitement. Click here to enroll or find out more—the-coaching-lab.teachable.com/p/follow-your-passion-and-purpose-to-prosperity

 

Fit More Knowledge Into Your LIfe

 

And I have exciting news too, this month I’m focused on finishing audiobooks for my most popular self-empowerment titles. I’m so excited to have just completed recording “How To Find Your Passion and Purpose: Four Easy Steps to Discover A Job You Want and Live the Life You Love.”

I  loved reminding myself of these really simple and successful strategies. If you’ve already got the paperback or ebook go and re-read it – it will definitely give you an inspirational post. It did me!

Did you know that “How To Find Your Passion and Purpose” is now in hardcover? How yummy! Available from all good online bookstores now.

Here’s one of my favorite excerpts from the book:

 

DAILY TONIC

 

“Filling your own needs is not something

that you do randomly, it’s something that needs

to be done on a regular basis.”

Cassandra Gaisford, Author

Make passion a regular event. Do you regularly spend time doing things you enjoy? Can you do something every day to help keep your passion alive?

Only 15 or 30 minutes a day devoted to activities you love, and to those that move you closer to your dreams, can make a big difference to your health and happiness.

If finding the time or lacking energy is preventing you from doing more of the things you are passionate about, develop a strategy to restore the balance.

 

Next up I’m going to record “The Little Princess” because I know this story has touched so many people’s hearts. It’s where I share my own experience of being discouraged, shamed and bullied and what I did to follow my purpose anyway.

 

 

 

 

 

Now you get to chose. Which of my bestselling books would you like to hear me narrate and release in audio? “Stress Less. Love Life More: How to Stop Worrying, Reduce Anxiety, Eliminate Negative Thinking and Find Happiness”? “Mind Your Drink: The Surprising Joy of Sobriety ”, or “Midlife Career Rescue: The Call For Change” ? Or something else?

Please let me know and go in the draw to win a free advance audio edition. I have three to give away.

Enter & WIN!

Please let me know which of my books you’d love to see in audio and go in the draw to win a free advance audio edition. I have three to give away.

Featured reader of the month

Are you a midlifer who thinks you’ll never find love? You’ll love hearing Vicky’s* story. When I was working as a counselor for a community based-organisation Vicky came to see me. She was so sad, so full of grief, so many personal things (death of loved ones, the hospitalization of her daughter in a psychiatric ward – and more).

She shared how she was lonely and full of grief and anger. Gently, I encouraged her to think about the things that sparked joy and gave her comfort. Vicky shared how she dreamed many years ago of meeting a lovely man—but now, in her sixties, she’d given up hope.

I encouraged her to ‘create’ her dream man in her passion journal – but to also add what kind of qualities her dream man was looking for too (something I talk about more in “How to Find Your Passion and Purpose” and also The Passion Journal:The Effortless Path to Manifesting Your Love, Life, and Career Goals)

 

Did you enjoy this post?

You might like:

 My story: how my dark nights of the soul awakened my passion and purpose

Why Pursuing Your Passion Not Your Pension is The Ultimate Mid-Life Career Change Strategy

 Why Being Inspired Matters: The Spontaneous Fulfillment and Healing Power of Joy

 

Here are three more things you might like:


Interesting interviews: Listen to my best interviews on topics like overcoming obstacles, finding joy in adversity, following your passion to prosperity.


Online Course: Find Your Passion and Purpose with my best-selling self-paced course made for busy people.


Keynote speaking: Hire me to speak to your organization or team about Resilience, wellbeing, innovation, and motivation.

You can get more of my thoughts on Facebook, Twitter, and Instagram.


For personalized help schedule a session with Cassandra.

Did you enjoy this article? Subscribe to this blog and sign up for Cassandra’s newsletters to get more stories like this.

New Release—Leonardo da Vinci: Life Coach

Sunday, June 30th, 2019

Tips for Everyday Prosperity Inspired by the World’s Most Successful Man

Dear friends,

I’m so excited about my new release—Leonardo da Vinci: Life Coach. Leonardo has always inspired me and I am so happy to share his secret strategies to prosperity.

See below for the blurb and links to grab your copy.

Leonardo inspires me in every aspect of my life—mentally, physically, emotionally, spiritually and creatively. I’ve even written and published a short work of fiction inspired by one of his paintings—Where is Salvator Mundi? The Art of Deception. The Greatest Art Heist The World Was Never Meant to Know.

For over ten years I’ve been slowly chipping away at a historical novel inspired by the Mona Lisa (yes 10-years is a long time!). This year marks the 500th anniversary of Leonardo’s death—I really, really must finish that book!

But for me, as with millions of others, Leonardo lives on, and he’ll speak to you and cheerlead your success in the pages of my new release—Leonardo da Vinci: Life Coach.

 

Leonardo da Vinci: Life Coach…

Embark on a Life-Changing, Scientifically Proven Fast-Track to Happiness—in Only Minutes a Day!

Tame anxiety, manage stress, overcome depression, change careers—and more. Success is living life on your terms and no one knows this better than the ultimate freedom-fighter Leonardo da Vinci.

Bestselling author, award-winning artist, holistic therapist, and creativity expert Cassandra Gaisford shares the success secrets of Leonardo da Vinci and other extraordinary artists, authors and creative entrepreneurs like Leonardo da Vinci, Coco Chanel, Georgia O’Keeffe, Vera Wang, Arianna Huffington, Oprah, Isabel Allende, and many more. 

Leonardo was just like you and I. He suffered at times from self-doubt, he had family hassles, some of his efforts resulted in failure, people jealous of his talent tried to undermine him, money worries meant that at times he had to suck it up and do work he didn’t enjoy, and he had to work for bullies and tyrants.

But he didn’t let obstacles stop him from doing the work that inspired him and living the life he loved. The pursuit of knowledge born of his own inquiry and experience ultimately led to his success. He also learned from experts he admired, both past and present.

Leonardo da Vinci: Life Coach (the first book in the Master Life Coach series) reveals how the success secrets and strategies of extraordinary people like Leonardo da Vinci can help people like you succeed—personally and professionally. Successful artists have always struggled, but they persevered anyway. And it is this willingness to pursue their calling in the face of many challenges that holds lessons for us all.

Who Is This Book For?

If you want to challenge conventional definitions of success and live life on your own terms, this book is for you.

If you’re an aspiring creative, or an accomplished one, Leonardo da Vinci: Life Coach will provide support and encouragement to continue the journey.

If you suffer from fear, doubt, procrastination, or overly seek validation from others, Leonardo da Vinci: Life Coach will come to your rescue.

If you’re a Type A personality looking for the fastest route to success, Leonardo da Vinci: Life Coach will challenge you to experiment with going quickly slowly, to avoid burning out. Or overrunning the turn-off that would lead you down the path less traveled—the route that may lead you to your most enduring success.

Or you might, like me, be passionate about Leonardo da Vinci and all that he achieved, and want to discover his success secrets.

Your Concise Guide to Success

If you are looking for inspiration and practical tips, in short, sweet sound bites, this guide is for you.

Leonardo da Vinci: Life Coach is a concise guide to succeeding in business and in life. Short, easy to digest tips for time-challenged people who need inspiration and practical strategies to encourage positive change.

Similarly, if you are a grazer, or someone more methodical, this guide will also work for you. Pick a section or page at random, or work through the principles sequentially. Do a da Vinci—experiment, be open-minded and try new things.

Honor the messages from your intuition and follow your path with heart.

In Leonardo da Vinci: Life Coach Gaisford reveals:

✓How to define success on your own terms…
✓How to find your truth and live an authentic life…
✓How to set and achieve audacious goals…
✓How to steal from your heroes (rather than waiting for inspiration)
✓How to take strategic risks (rather than reckless ones)
✓How to overcome your fear of failure, criticism, and change…
✓How to make money, follow your passion and still pay the bills…
✓How to beat procrastination and low self-esteem…
✓How to identify real priorities that are central to your life’s true meaning…
✓And how to empower your business and personal life…

What Others Are Saying

A definite read for improving your success, health, and overall MINDSET!

“I read a lot of books on self-help. After a while you can read so many they all start to sound the same. What I love about this book is that it makes you want to slow down and take in each chapter piece by piece. There are so many tidbits of amazing strategies and philosophy that you are drawn in by the passion of the life of Da Vinci. I love the layout of this book where it discussed seven ways to empower yourself in success, mind, body, spirit, work, relationships, and vision. Each chapter focuses on teaching a new principle to make your life better in so many ways. I also like the challenges at the end of each chapter so you don’t just get to read the book but follow through on implementing it into your life and passion as well. A definite read for improving your success, health, and overall MINDSET!”

~ Scott Allan, author of Empower Your Life

 

The most powerful aspect for me was that to succeed—go within!

I felt quite inspired, not just once but again and again, as I was in a sense almost caught up and swept along in the flow through the book. You’ve achieved something very helpful for many of us seeking guidance on how to change ourselves into someone better, more capable, more self-aware, more loveable. And not through lots of techniques (the tips are very helpful though) but somehow through getting back to the basics of knowing ourselves, who we are and where do we fit in the universe. The scope was great too with sufficient detail to stimulate further searching for ourselves. The most powerful aspect for me was that to succeed—go within! Discover the true SELF, the soul and so feel that connection with something much bigger than me, even to cosmic dimensions.”

Grab your copy today!

To sample or purchase on Amazon, click here>> getbook.at/LeonardoLifeCoach

To sample or purchase on iBooks, Barnes & Noble and other great bookstores, click here>> https://books2read.com/u/b6j6Wx

Audiobook coming soon!

EXCERPT

BE AMBITIOUS

I wish to work miracles

~ Leonardo da Vinci

Many people struggle to achieve because they’re not ambitious. Being ambitious may stir your fears—fear of success, failure, regret, disappointment, or loss. Or it may trigger a fear of standing out. You may associate ambition with negative traits, like aggression.

As Leonardo once said, “I want to create miracles.” If that’s not ambitious I don’t know what is. He wasn’t hard and aggressive—he was focused and he kept his vision fixed on success.

Your Challenge

Reframe ambition and look to your heroes and heroines.

When you think of someone ambitious that you admire who comes to mind?

What qualities do they possess? How could you copy-cat or borrow these qualities and apply them to help you succeed?

Keep your ambition a secret—avoid the critics and those who may knock your confidence. When you start to flap your ambition wings other people may feel threatened or jealous

It’s cool to be ambitious. People want to hang out with ambitious, successful people. Pursue your big audacious goals! Do the things you think you can’t. Achieve the impossible

“The world is in perpetual motion, and we must invent the things of tomorrow. One must go before others, be determined and exacting, and let your intelligence direct your life. Act with audacity.” ~ Madame Veuve Cliquot, businesswoman

 

PLAN FOR SUCCESS

God sells us all things
at the price of labor

~ Leonardo da Vinci

Planning and effort prevent poor performance. This is such a powerful message when it comes to achieving your desires, especially if you’re someone who equates planning with feeling controlled. You may be looking to the future thinking, “Someday! Someday I will achieve that.”

How can you be assured that things will happen if you don’t plan your action steps effectively, efficiently and productively?

So many people end their lives disappointed that things didn’t come to fruition. “Why didn’t it happen for me? Why, when it happens for other people.” Successful people don’t sit at home waiting for things to happen. They go out and conquer things.

If you’re sitting back waiting for ‘someday’ you have a problem—you think you have time!

Your Challenge

Set one goal for yourself and start breaking it down into bite-size chunks. If you want to generate $100,000 out of your business in a year what do you need to do to get there?

If you want to start a new relationship, or improve the one you’ve got, develop your success strategy. Your efforts will be repaid in exchange for your labor and your courage to try

“Do the one thing you think you cannot do. Fail at it. Try again. Do better the second time. The only people who never tumble are those who never mount the high wire. This is your moment. Own it.”

~ Oprah Winfrey, businesswoman

 

Discover How You Can Think Like Leonardo da Vinci and Unlock Your Passion and Potential

To purchase on Amazon, click here>> getbook.at/LeonardoLifeCoach

To purchase on iBooks, Barnes & Noble and other great bookstores, click here>> https://books2read.com/u/b6j6Wx

What Makes You Happy? The Success Secret Midlife Career Changers Need to Know

Sunday, June 30th, 2019

 

“When you are inspired by some great purpose, some extraordinary project, all your thoughts break their bonds. Your mind transcends limitations, your consciousness expands in every direction, and you find yourself in a new, great and wonderful world. Dormant forces, faculties and talents become alive, and you discover yourself to be a greater person by far than you ever dreamed yourself to be.”  ~ Patanjali, Yogi and Mystic

 

Dear friends, I am currently re-editing one of the books in my popular MidLife Career Rescue series, What Makes You Happy.  It doesn’t matter how often I cast my eye over the text looking for pesky typos, sometimes, like mosquitos in summer, a few manage to slip through the net. But, happily, I am enjoying reacquainting myself with this book—and in the process, I’m reminding myself of what makes me happy too.

Here’s an updated look at one of my favorite chapters, including the true career change story of one of my favorite authors, Annie Featherston. Annie is a former New Zealand school teacher who left a job she no longer loved and upgraded her life as the bestselling historical author Sophia James.

A healthy obsession can be a liberating and clarifying catalyst to your true calling and career direction—especially for people in the mid-life zone. With maturity comes renewed confidence and determination to pursue the things they are truly passionate about.

I hope you enjoy this excerpt

JOB DISSATISFACTION

Fully alive

Being passionate is a vital part of being human. Passion is love—hard to define, but easy to see and feel when it is alive. Passion is about emotion, feeling, zest and enthusiasm. Intensity, fervor, ardor, and zeal. Passion is about fire, eagerness, and preoccupation.

Passion is about excitement and animation. Passion is about determination and self-belief. Passion is about being willing to change. Passion is about following your heart’s desire. Passion is about doing something you love.

It’s not an intellectual thought. It’s a feeling. Feelings matter, and feelings are where the real power is. But Western society tends to predominately value thoughts, reason, logic and clear thinking more highly than feelings, intuition, spirit, and soul.

Perhaps because of this, people have become desensitized to the clues and callings of their own passions.

Some of the strategies I’ll share with you in this book may be criticized as ‘fluff’ or ‘snake oil.’ People often fear that which they don’t understand. I was attacked in this vein when I once offered a doctor some lavender oil to help reduce her mental strain. But understand this, the heart has its own reasons, its own desires, its own magical way of making itself heard.

Passion, some say, can be difficult to find, but if you’re awake it will find you. Stay open-hearted and open-minded. Don’t be like so many adults who fail to discover it at all, and in the absence of any encouragement, give up.

“People pride themselves upon their willpower, their indomitable courage, upon the fact that nothing frightens them,” writes T. Lobsang Rampa, in his classic book, You Forever. “They assured bored listeners that with their willpower they can do anything at all.”

But the truth is there is no greater power than imagination, passion, and the incredible power of love.

If you are serious about being happy, if it’s your desire to be the best that you can be, then the integration of your mind, body, and spirit is essential. Make a commitment to working and living with passion—I’ll show you where to look!

Passion’s Pay Cheque

Pursuing your passion can be profitable on many levels:

When you do what you love, your true talent will reveal itself; passion can’t be faked

You will be more enthusiastic about your pursuits

You will have more energy to overcome obstacles

You will be more determined to make things happen

You will enjoy your work

Your work will become a vehicle for self-expression

Passion will give you a competitive edge

New Zealand motorcycling legend Burt Munro proved that passion is the key to success. “All my life I’ve wanted to do something big,” he said. In 1967 Burt achieved something huge.

At the age of 68, against all the odds, he set a world record of 183.586 mph with his highly modified Indian Scout motorcycle. To qualify he made a one-way run of 190.07 mph, the fastest ever officially recorded speed on an Indian.

Like so many inspiring people the road to success was not an easy one—it involved much personal hardship and numerous setbacks, but armed with his passion and a compelling desire to “go out with a bang,” Burt Munro mortgaged his house and set out on the greatest adventure of his life.

His truly awesome achievements were bought to life in an inspiring and uplifting film, The World’s Fastest Indian.

The World’s Fastest Indian not only gives movie-goers an inside look at Munro’s passion, but it also gives them an idea of New Zealand filmmaker Roger Donaldson’s overwhelming desire to tell the story.

“This project has been a passion of mine since I completed a documentary about Burt Munro back in 1972,” Donaldson said. “I have been intrigued by Burt’s story for many, many years; some would say my obsession with this film matches Burt’s obsession with his bike.”

Donaldson’s passion for his subject has won him international acclaim from Academy Award-winning actor Anthony Hopkins. “I thought it was a terrific movie. It is a unique script… it is just so well written, very well written, beautifully written, and so refreshing. I’ve worked with a lot of great directors, Steven Spielberg, and Oliver Stone, and Roger Donaldson is there with that lot, you know. He really is,” Hopkins said.

Obsessions Boost Health

A healthy obsession can lead you to many things, including your:

1) Life niche—creating a breath of fresh air and giving you a competitive edge

2) True bliss—leading you to your vocation where being paid is the icing on the cake

3) Your point of excellence—unleashing dormant talents and natural gifts

4) Your life purpose—spreading seeds of joy and inspiration and benefiting others.

Authentic Happiness: Love Is Where The Magic Is

Love is where the magic is. When you love what you do with such a passion you’d do it for free, this is your path with heart. You’ve heard the saying, ‘when you do what you love, you’ll never work again.’ It’s true. Work doesn’t feel like a slog, it feels energizing.

From Teacher to Romance Writer

As Annie Featherston, writing as Sophia James, shares below, when you combine your favorite skills with doing something you completely and utterly love, you come home to your true Self and find your place of bliss. The result? Contentment—and more often than not, producing something highly marketable.

“I’d taught for fifteen years and loved it. And then I didn’t.

It wasn’t the students or the workload. It wasn’t the noise or the constant worry of, ‘was I doing enough’ that pushed me out either.

I was a good teacher but underneath was a passion that I couldn’t ignore any longer. I wanted to be writer, a historical romance writer, and I was beginning to get offered some wonderful opportunities that did not meld with the structured teaching year and the constant pressure of it.

I felt like a juggler with a hundred balls in the air. I was teaching half time, taking tours to Europe with my husband to help him, running mentorship programs…. and writing.

Writing was my complete and utter love and yet it was always taking a secondary place. I wrote at night. I wrote in the weekends. I wrote when the kids were asleep. When I wrote I didn’t think of the time or the problems, all I saw was the joy and passion of it. I loved forming characters and thinking of stories. I lay in bed at night asking my protagonists questions and spent many hours trawling over history books to place them into a context.

I have a degree in history so it was as if all the things I had enjoyed were coming together at last. History and writing. I knew that at 54 I couldn’t be patient any longer.

I needed to be in a field that I felt fully aware in, that I loved beyond the weekly paycheck and that filled my spirit with lightness.

I’d just won a New Zealand based competition for a completed romance and it was validation, I suppose. If I didn’t make the jump and do it now perhaps I never would. And if I never gave myself a chance I would feel bereft.

I penned my resignation letter and left to Australia to be a mentor on a five-day intensive scheme the Romance Writers of Australia were running. It was scary and hard but when I finished it successfully I remember standing alone in front of the mirror, a cold sore from exhaustion and worry on my lip, but my clenched fist punching the air in triumph.

To feel like that is to know you live.

When I got picked up by Harlequin Historical and published it felt like all the dreams I had hoped for so long were finally happening. I had visualized this. I had walked the lonely windy beaches of Gisborne and shouted my hopes for it into the wind. I had sat in the mall with three crying children in the car and written scenarios on the back of the supermarket docket because the story just wouldn’t wait until I got home.

If I had not been paid one cent for my writing I would still have done it somehow. But the strange thing is that money does follow passion and suddenly I was making as much as I ever did in part-time teaching.

Writing is hard work. A book does not come fully formed from thin air or dreams for me. But I’ve persevered and sat and written. I’ve made deadlines. I’ve written blogs. I have delved into social media and stood there with a smile on my face when the reviews have not been what I wanted.

But I have always believed in myself and my stories. I’ve kept going. I have never given up.

And I have loved my writing life, my freedom, the creativity, the possibilities.

If I had my time over I would have left my teaching career earlier. I would have been braver and less worried by all the sensible advice others were giving me. I should have listened to my heart and taken the jump into a lifestyle that is my perfect fit and even if I had never succeeded I would have known that at least I tried.”

I love Annie’s story of reinvention. So-called sensible advice is no replacement for the wisdom of your heart, your soul, your intuitive knowing about what choices are right for you.

“When you show a bit of courage, The Universe rewards you. ~ Laurie Wills, Change-maker

Action Task! Find Your Passion

Real passion is more than a fad or a fleeting enthusiasm. It can’t be turned on and off like a tap. Answering the following questions will help you begin to clarify the things you are most passionate about:

1) When does time seem to fly? When was the last time you felt really excited, or deeply absorbed in, or obsessed by, something? What were you doing? Who were you with? What clues did you notice?

2) What do you care deeply or strongly about? Discovering all the things that you believe in is not always easy. Look for the clues to your deep beliefs by catching the times you use words such as ‘should’ or ‘must.’

3) What do you value? What do you need to experience, feel, or be doing to feel deeply fulfilled?

4) What pushes your buttons or makes you angry? How could you use your anger constructively to bring about change?

5) Which skills and talents come most easily or naturally to you? Which ones give you a buzz or a huge sense of personal satisfaction?

6) What inspires you? Passion goes in all directions. It could be as tangible as a job or a person, or as intangible as a dream or an idea. List all your obsessions and the things that interest you deeply. If you’re struggling to identify your interests and inspirations, you’ll find some handy prompts in the next chapter

7) Keep a passion journal. It’s staggeringly, and dishearteningly, true that many people don’t know what they are passionate about, or how they can turn it into a rewarding career. Some research suggests that only 10% of people are living and working with passion. Hence my passion for passion – to bring about positive change in the world. Creating a passion journal is one simple but powerful technique to help achieve this.

This is where manifesting your preferred future really happens. I’ve been keeping a passion journal for years and so many things I’ve visualized and affirmed on the pages, are now my living realities.

Client Success Story: From Manager to Visual Merchandiser

Jane wanted to change her profession from a background in retail sales and management to something more creative and hands-on. She was struggling to identify how her passion for fabric could be combined into a new career.

I encouraged her to gather clues to her preferred future, by collecting examples of others who enjoyed successful careers working with fabrics. She began a passion journal, which she covered with her favorite fabric, and regularly updated her journal with aspirational images, inspirational quotes, confirmation of her strengths and clues to her passion.

After focusing on all the facets of her passion, including her natural gifts and talents, the laws of manifestation, focus and intention kicked into gear, and she successfully transitioned into her dream job.

“I have just been offered the position of visual merchandiser for a furnishings chain. This job is going to enable me to use all those key skills that I have and a huge bonus is that I also get to work with fabrics, which is just perfect. I know I came across with confidence and the right attitude thanks to you reminding me that I need to ‘blow my own trumpet’ and allow my passion to shine.”

Jane’s story is a powerful reminder of how you can manifest your preferred future by making passion your priority, allowing no doubt and visualizing your dreams into reality.

What Were Your Childhood dreams?

“Persevere with your mid-life, bring into consciousness your childhood dreams for they will become your living realities.”

~Max Gimblett, Artist, and Zen Buddhist Monk

At the age of eight, Donna Hay skipped into a kitchen, picked up a mixing bowl and never looked back. She later moved into the world of magazine test kitchens and publishing, where she established her signature style of simple, smart and seasonal recipes—all beautifully photographed.

Her unique style turned her into one of the first celebrity chefs—an international food-publishing phenomenon and best-selling author. Like many passionate business people, Donna has many outlets all unified by her abiding passion for food. Along with publishing cookbooks and producing her own magazine, she’s created a line of homewares, a food range, and at the time of print, now has her own general store.

Many experts say that your passion reveals itself early on in your life. If you’re lucky, someone close to you will have noticed your natural inclination and encouraged you towards your true vocation.

Chances are, you weren’t that lucky. Many baby-boomers weren’t encouraged to follow their childhood bliss. Pay it no mind. It’s not too late to follow it now.

Action Questions: What did you love as a child?

What were your childhood dreams? What did you love to do as a child? What steps can you take to make these your living reality? Perhaps a hobby could be a stepping-stone toward a new career.

As you contemplate making changes in your life, how can you maintain a spirit of curiosity, and allow yourself to be childlike?

Never Grow Up

“…stay in part a child, with the creativity and invention that characterizes children before they are deformed by adult society.”

~ Jean Piaget, Educational Psychologist

“When will you grow up?” asks Jenny Regels’ husband, affectionately. While visiting Russell in the astoundingly beautiful Bay Of Islands in New Zealand, I had the great fortune of wandering into Jenny’s crystal and spiritual haven—aptly named ‘Peace and Plenty.’

We immediately connected and I had a great time ‘playing’ with one of the many pendulums she has for sale. I gained confirmation from Spirit that the choices I was considering were right.

When Jenny, then a youthful 69-year-old, shared with me the great joy she feels every day being childlike I asked her if she’d share a few words of wisdom with those of us, who at times, take life too seriously.

“It’s really, really important not to grow up, and to keep a young mind and be interested in everything going on around you. And keep your inner child active the whole time. Really active. And keep a positive outlook on life. Don’t be the glass half empty person. Be the one-half full. Always.”

I left feeling uplifted, reaffirmed in the knowledge that I want what Jenny’s got—ageless grace, peace and plenty.

Surf The Net

Take a peek inside Jenny’s crystal haven and listen to this delightful, ageless lady here https://vimeo.com/147984220

Tune Into Your Body Barometer

As Neale Walsch, the author of Conversations With God, says, “Judge not about which you feel passionate. Simply notice it, then see if it serves you, given who and what you wish to be.”

Notice the times you feel a sense of excitement, a state of arousal, a feeling of limitless energy, a burning desire, a strong gut feeling, a feeling of contentment, strong emotions or determination. Notice these feelings and record them in your passion journal.

During my time in the United States, I was very lucky to have been able to stay in New York and to visit the Metropolitan Museum of Art. I was even luckier because while I was there I unexpectedly rediscovered a passion I had forgotten.

I share the following excerpt from my passion journal at that time (which incidentally was bright red!), in the hope that it illustrates some of the strategies I am encouraging you to try.

“To see these paintings makes my heart sing, my eyes sparkle, and a smile settle upon my lips. I feel a shortness of breath and my heart rate quickens. I want to take them all in and love the ones with texture so rich you can almost feel the paint. I have to stop myself from reaching out to touch them. I am flushed with excitement and a thirst that cannot be quenched.”

And so it was that my ‘body barometer’ reminded me of the deep joy and love I feel when I paint with oil. I had traded my passion for the convenience of acrylic, but I found it joyless and plastic.

I thought it was a great confirmation of the power of passion when an art gallery owner, who bought some of my paintings not long after I returned from New York, said to me, “You have a rare ability to capture an emotion.”

I later won the Supreme Art Award for an oil painting I did of my grandmother. It was the first portrait I had ever painted. I’m not a formally trained artist, more of a dabbler. So yes, magic can happen when you follow your passion.

“You must first be who you really are, then do what you really need to do, in order to have what you want.”

~ Margaret Young, Singer, and Comedienne

 

This is an edited extract from Midlife Career Rescue: (What Makes You Happy):  How to Confidently Leave a Job You Hate, and Start Living a Life you Love, Before It’s Too Late​

To grab your eBook or Print copy from Amazon, click here>>getBook.at/MakeYouHappy

To grab your paperback copy from iBooks, Barnes & Noble and other great bookstores go directly to your favorite retailer.

 

How To Find Your Passion and Purpose

Tuesday, May 21st, 2019

 

 

The Passion Pack was where one of my most popular books, How to Find Your Passion and Purpose, all started. A simple idea with a powerful message – follow your passion!

How to Find Your Passion and Purpose, a concise guide to making the most of your life, began its journey as a set of 40 cards created to help people live and work with passion.

The vision was simple: a few short, easy to digest tips for time-challenged people who were looking for inspiration and practical strategies to encourage positive change.

From my own experience, I knew that people didn’t need a large wad of words to feel inspired, gain clarity and be stimulated to take action.

In coaching and counseling sessions I’d encourage my clients to ask a question they would like answered. The questions could be specific, such as, ‘How can I make a living from my passion?’ Or vague, for example,  ‘What do I most need to know?’

Then I’d ask them to pick a card at random. Without fail, they were astounded by the card’s potent relevance. Disbelieving eyes widened in astonishment as they read either the quote or the main message they received. Many would say, “These cards are magic.”

Orders flooded in from global recruitment consultancies, primary schools, colleges, universities, not-for-profit organizations, financial institutions, and other multi-national commercial entities. I was asked to speak at conferences around the world about the power of passion. It was amazing to see how popular and successful The Passion Pack became, transcending age, gender, and socio-economic differences.

In this era of information obesity, the need for simple, life-affirming messages is even more important. Which is why I resurrected The Passion Pack, and transformed the tips and tools from the wisdom of words on cards to those on pages – both digital and paperback. I’m so excited to soon be releasing an audio version of How to Find Your Passion and Purpose.

 If you are looking for inspiration and practical tips, in short, sweet sound bites, this guide is for you.

Similarly, if you are a grazer, or someone more methodical, this guide will also work for you. Pick a page at random, or work through the steps sequentially. I encourage you to experiment, be open-minded and try new things. I promise you will achieve outstanding results.

Clive, a 62-year-old man who had suffered work-related burnout, did! He initially thought that creating a passion journal, Tip 10 in this guide, was childish—something other stressed executives in his men’s support group would balk at. But once he’d taken up the challenge he told me enthusiastically that“They loved it!”

These men, and others who have applied this easy and fun manifestations strategy, used their passion journals to visualize, gain clarity, and create their preferred futures. Clive did too. He manifested a very successful purpose-driven coaching business.

Let experience be your guide. Give your brain a well-needed break. Let go of ‘why’, and embrace how you feel, or how you want to feel. Honor the messages from your intuition and follow your path with heart.

Laura, who at one stage seemed rudderless career-wise, did just that. She was guided to Tip 14: Who Inspires You? Following that, her motivation to live and work like those she looked up to sparked a determination to start her own business.  It was that simple.

 

Following your passion is the key to success

The feedback I’ve received over the years has been a validation of my deepest belief that following your passion is the key to success. This, combined with strengthening your creativity and imagineering skills, is one of the most magical, empowering and practical things you can do to manifest your deepest desires.

As I did back in 2015 when I pursued a dream to publish my books on Amazon. Within days of the release of my first book in the Mid-Life Career Rescue series: ‘The Call For Change’ my book became a #1 bestseller on Amazon in the category of Work-Related Health.  The link to the paperback and eBook is here >> 

And four years on, it’s still selling strong and helping thousands of people all around the world.

Book two, Mid-Life Career Rescue series: ‘What Makes You Happy’  was met with similar success. In less than 24 hours of release, it also became a #1 bestseller. The link to the paperback and eBook is here >>

It’s also confirmation of the benefits of working with purpose and the importance I place on helping people feel happy. Your health is everything! Be sure to value it. Now.

 

Finding joy – the path to success

“Aren’t you setting people up for failure?” a disillusioned career coach once challenged me when I told her my focus was not on helping people find any job but finding one that gave them joy. I couldn’t help but wonder if she needed a career change.

Thirty years of cumulative professional experience as a career coach and counselor, helping people work with passion and still pay the bills, answers that question. I’m setting people up for success. I’m not saying it will happen instantly, but if you follow the advice in my books, it will happen. I promise.

I’ve proven repeatedly with the successes I’ve gained for clients that thinking differently and creatively, rationally and practically, while also harnessing the power of intuition, and applying the principles of manifestation, really works. In all my books, but particularly in How to Find Your Passion and Purpose I’ll show you why and how.

A large part of my philosophy and the reason behind my success with clients is my fervent belief that to achieve anything worthy in life you need to follow your passion. And I’m in good company.

As media giant Oprah Winfrey once said, “Passion is energy. Feel the power that comes from focusing on what excites you.”

Passion’s paycheque

By discovering your passion you will tap into a huge source of potential energy. Pursuing your passion can be profitable on many levels:

  • When you do what you love, your true talent will reveal itself; passion can’t be faked
  • You’ll be more enthusiastic about your pursuits
  • You’ll have more energy to overcome obstacles.
  • You will be more determined to make things happen
  • You will enjoy your work
  • Your work will become a vehicle for self-expression
  • Passion will give you a competitive edge
  • You’ll enjoy your life

“New Zealander’s aren’t ready for passion,” an international publishing company told me when I first approached them with my book idea. Incredible! Without passion, you don’t have energy, and without energy you have nothing.

I didn’t let their rejection daunt me. Like Peter Jackson did when people balked at his concept for Lord of the Rings, I backed myself. I answered the call for courage—and with it came media interest. The same thing happened years earlier too—”Self-made story an inspiration to others” the headlines read. Check out the article here>>

I was told a similar thing when I was accepted to speak at an international careers conference in San Francisco. “Selling passion to Americans is like selling coal to people in Newcastle,”  I was warned. Yet I spoke to a full capacity crowd.

Let my experience guide you—other people aren’t experts in your life. Act on your own conviction. Let love, desire, and passion, not fear or ambivalence or apathy, or other peoples projections, propel you forward.

Yet worryingly, research suggests that less than 10% of people are following their passion. Perhaps that’s why there is so much unhappiness in the world.

Again this is why I wrote my latest book, How to Find Your Passion and Purpose.

And it’s why passion and purpose are core themes in all my books. And in my life. And why I’m dedicated to helping those who want more passion and purpose too.

An inside look at the cover

 

The emphasis on energy is so vital that I decided to create my cover using a Sumi ink painting I created in Maui with Zen Buddhist artist Max Gimblett http://www.maxgimblett.com/.  I had won the Supreme Art Award for another painting and decided to reinvest the money to study Sumi ink painting with Max.

The original color was black, and the painting hangs in my hall, along with three other paintings I created at the time—called The Three Joys.

 

 

The 2000 year-old art form of Japanese brush painting is spiritually rooted in Zen Buddhism. Sumi-e’s earliest practitioners were highly disciplined monks.

I can still recall the energy and power of loading the brush with rich red ink and with ‘all mind, no mind,’ breathing deep from my core, and meeting the page.

It’s been great to receive feedback about the cover from readers. “It’s fabulous. Eye-catching and inspirational’, wrote one person.

“I feel I want to read this book now! The red energy swirl suggests an invitation to enter a journey of discovering one’s passion.”

Of course, not everyone loves the cover. But that is my point. Not everyone will endorse what you feel passionately driven to be or do. Do it anyway. As I did, when I  first created The Passion Pack.

 

31: Fear Of Success. It’s a timely reminder of just how far following my passion has taken me – the shy girl who was once afraid of being seen. The quote is as apt for me as I feel it may be for you:

“Your playing small doesn’t serve the world.”

Don’t waste another day feeling trapped. Don’t be the person who spends a life of regret, or waits until they retire before they follow their passions. Don’t be the person too afraid to make a change for the better, or who wishes they could lead a significant life. Make the change now. Before it’s too late.

Here’s to living with passion and purpose!

How To Find Your Passion And Purpose: Four Easy Steps to Discover A Job You Want and Live The Life You Love, is available from all good bookstores, including Amazon, in paperback and eBook.

Amazon.com

Amazon.com.gb

Amazon.com.au

 

I’m super excited about the new release of The Little Princess.

It’s a timeless charm which tells the story of a young woman who leaves the safety of fitting in with everyone else, to follow her heart. Be inspired by this journey to transformation and self-acceptance, and self-belief as she learns to overcome the vagaries of adult behavior. Her personal odyssey culminates in a voyage of self-belief, passion, and purpose.

Guess what?! It’s autobiographical and tells the story of how I was criticized and shamed when I first shared my idea for The Passion Pack. Importantly, it shares what I did to overcome obstacles, heed the call for courage and dare to lead.

I’m so thrilled with this early review by a reader in the UK.

“I love everything Cassandra writes, the queen of uplifting inspiration!

This is a little book, the story basically teaches you to have faith in your dreams, stand firm and don’t let others rain on your parade.

We are all searching for purpose and passion, everybody hurts and sometimes we find ourselves on the receiving end of somebody else’s insecurities when they project their anger, jealousy etc onto us.

The old woman who puts the little princess down is really just jealous and stuck in her own life.

The story itself is very short, but there is then a lovey poem to ponder.

Then excerpts from the best bits of Cassandra’s book “Finding your purpose and passion”.. .so you get two little books in one really. Very uplifting and inspiring.”

 

Grab Your Copy of The Little Princess. Available Now! 

To purchase on Amazon>> 

getbook.at/TheLittlePrincess

To purchase on Apple, Barnes, and Noble, Kobo and other online stores>>

https://books2read.com/u/b5709p

 

ORDER THE EBOOK TODAY, EMAIL YOUR RECEIPT, AND RECEIVE YOUR BONUS GIFT—THE AUDIBLE VERSION FREE!

Discover Your Burning Desire in Life and Your Work with Cassandra Gaisford

Friday, March 22nd, 2019

 

 

“Midlife is the Best Life!”

— Lori Ivy Massicot

Would you like to make a midlife career change? Have you been laid off and struggling to find a new job? Are you tired of your soul-sucking day job?  Are your passions not being met in your day-to-day life? Are you ready to unleash your burning desire and find the secret that you don’t want to admit? Do you believe you can’t do anything else?

 

Discover Your Burning Desire in Life and Your Work

I was so honored to have been contacted by Lori after she discovered my sobriety book, Mind Your Drink: The Surprising Joy of Sobriety (Control Alcohol, Discover Freedom, Find Happiness and Change Your Life)

“I love your book,” Lori shared when she reached out to me. “Thank you for writing it.”

Lori is the host of the podcast, To 50 & Beyond. Her inspiring show shares the joy of sobriety and celebrates women in the middle of life. She talks about topics that empower women to change what isn’t working in their lives and become better than ever in their 40s, 50s and beyond.

 

It’s a passion and purpose we both share.

As I write in all my self-empowerment books when passions collide magic happens. Passion is energy and love attracts.

 

Lori helps women over 40 stop overdrinking and numbing out with alcohol to feel better, look better, and live a happy, healthy life free from guilt, shame, and regret; to 50 & Beyond. She has the ultimate career combo weaving her passions into love and service inspired offerings—coach, podcaster, entrepreneur, and expert in sobriety and lover of all things midlife.

Like me, she believes in the power of women in the middle of life.

“I know that you can harness control over your life to live out your wildest dreams so that you don’t leave anything on the table of life. How do I know? Because I’m living my dreams today, and if I can do it, you can too.”

Lori invited me to be a guest on her popular show and talk about my book Mid-Life Career Rescue and how it can help women get out of jobs and careers they feel stuck in and move forward in the middle of life.

“I would have loved to hear this episode when I was in a j.o.b. for twenty years that sucked the life out of me.” ~ Lori said. “It’s is an episode of EMPOWERMENT and one that I would have loved before I was laid off in 2007.”

Some of the many things we talk about is that it’s never too late to become who you were meant to be and how to find your burning desire in life and in your work.

Lori was stuck in a job she didn’t like for over twenty years and it was one she says she was not suited to. She says she was so happy she finally got laid off.

If you’ve read my midlife career rescue series of books you’ll know my story of being so stressed and ill with shingles, while I wasn’t pushed, I knew I had to leap. The environment was so toxic, my values were conflicted every day, many people were selfish and mean (some were great!). I’d lost my confidence and I’d lost my hope.


But I was determined to survive. I share how I and other midlifers who felt trapped in jobs they hated discovered our burning desire, our spark—and found what we were meant to do.

“The Mid-Life Career Rescue books came to me at just the right time—at a really low time, with a LIFE decision to make, not just a career decision. Hearing from others in a similar situation that there was life after a toxic work environment allowed me to see light at the end of the tunnel and know that everything would be okay.”

~ Cate Walker

Everything will be okay! Check out the latest episode of the To 50 & Beyond podcast with my friend, Lori Ivey Massicot to learn how to discover your burning desire—before it’s too late.

Topics discussed:

How to discover what your burning desire is

How to find and commercialize your natural knacks and talents

Falling in love with self-doubts, fears, and failings

How to be who you are and who you truly want to be in your 50’s, 60’s, 70’, and beyond!

 

Go to my media page to find Lori’s link and listen to the show. Be sure to share with anyone else who needs to be inspired, encouraged, and heartened. http://www.cassandragaisford.com/media/

 

 

 

Did you enjoy this post?

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Mid-Life Career Rescue: Job Search Strategies That Work

From Chained to the Office, to Freedom in the Country—How to Manifest Your Dream Career or Business

 

Here are three more things you might like:


Interesting interviews: Listen to my best interviews on topics like overcoming obstacles, finding joy in adversity, following your passion to prosperity.


Online Course: Find Your Passion and Purpose with my best-selling self-paced course made for busy people.


Keynote speaking: Hire me to speak to your organization or team about Resilience, wellbeing, innovation, and motivation.

For personalized help schedule a session with Cassandra here >>

 

Did you enjoy this article? Subscribe to this blog and sign up for Cassandra’s newsletters to get more stories like this.

Be your own boss: how to manifest your dream of running a holistic business from home

Tuesday, March 5th, 2019

Passion unites!

Mollie MathewsIs your job stressing you out? Do you dream of running your own holistic, location independent business? As you know, I’m passionate about helping people change careers and create businesses they love and still pay the bills!

If you share my passion for helping others and are seeking work that is fulfilling, financially rewarding and flexible becoming a career and life coach may be just what you have been looking for!

Work with passion and purpose! Become an accredited life coach.

As well as being an award-winning artist and bestselling authors I’m also the director of Worklife Solutions—we train passionate, purposeful people to become career and life coaches and I mentor counselors and life coaches to level up their business.

Manifest your dream of running a holistic business from home.  Learn more here >> http://www.worklifesolutions.nz/coach-training/

What others say…

I have always been passionate about empowering and motivating others and when I learned about life coaching as a career I knew it was something I was being drawn to pursue.

As you can imagine, a google search for life coaching courses brought up hundreds of providers all with their own content of what they believed life coaching to be.

I was lucky enough to come across Worklife Solutions and their Certified Life Coaching Course. I sent through an email requesting information as I had through other providers, but was pleasantly surprised when I received a response from Cassandra and not someone employed to help with enrolments/course advice, I found her to be very warm and helpful in answering all my questions.

As a mum and student I was looking for flexibility, content that would really help me develop my skills and confidence as a life coach, a personalised approach and for me to be able to learn from someone who not only has the skills and qualifications in the field of Life Coaching but tons of experience too.

The one on one mentoring was what really sold me as I will not have to contend with a large group of other students. And will be able to use that time to perfect the skills I learn in a way that some online courses could never assist. I am confident that with this course alongside Cassandra’s mentoring that I am on my way to my dream career as a life coach.

My Mid Life Crisis and Becoming a Coach

I was in my mid-30’s, a single parent, holding down a steady job when I started my first business, Worklife Solutions (worklifesolutions.co.nz). I was worried and fearful that I’d fail, but I did it anyway. It’s one of the most creative, joyful endeavors I’ve ever done. Since then I’ve created many more businesses and helped people all over the globe become successfully self-employed.

It’s hard to believe that I was ever an employee, feeling trapped and miserable in a job that gave me zero flexibility, capped my income and shackled my independence.

I know what it’s like to reach the middle of your life and yearn for something better, but wonder if you have what it takes to make it on your own. I was a single parent, with no one else to pay my mortgage. I wanted more time and freedom to balance child-care with my own desire to have control over my own destiny. And I wanted my income to be determined by my own efforts, not by the mood or whims or dictates of a boss. I wanted to be in control, riding the winds of fortune and navigating the fluctuating economic landscape.

More than that I wanted to rekindle my passion and creativity in both the workplace and home. And I wanted to make a living doing the work I felt born to do.

I was uncertain about how I could employ myself and create a coaching business I’d love with such a passion, that one day I would say, “This isn’t work; this is fun.” But it did happen, and it can happen for you too.

I’m not a risk-taker. Not a reckless, foolishly optimistic one anyway. I was afraid like you might be. I doubted anyone would hire me, or that I could convince others to buy my products and services. I worried that if I severed the safety chord of a regular wage I may not be able to pay my mortgage.

I’d lost my confidence, and worse, I’d lost my self-esteem, trading in my health and happiness for the ‘security’ of a regular pay cheque. I had a mortgage to feed, and a daughter to support on my own, and so I boxed on. But I never gave up on my dream.

I started feeding my soul by reading books by, and about, inspired entrepreneurs. I subscribed to entrepreneurial magazines and devoured articles. (Back then podcasts and YouTube weren’t alive and streaming.) I drew up a list of benefits I felt I’d gain from being self-employed, and trained myself to focus my mind and heart on what I hoped for, not what I feared.

I calculated my hourly rate as an employee and quickly realized I could work less hours and earn more if I employed myself. The final push I needed to take the leap came when my friends, who were turning fifty, encouraged me to join them on a girls trip to Italy. My boss turned down my application to go on leave. “You’re needed here,” she scolded.

“I quit,” I replied. And I haven’t looked back.

I share my personal story from stressed out salary-slave to self-employed nirvana in my Mid-Life Career Rescue series—check out my boxset – 4 books for one! Great value! Mid-Life Career Rescue Series Box Set (Books 1-4):The Call For Change, What Makes You Happy, Employ Yourself, Job Search Strategies That Work—getbook.at/CareerRescueBox4

Self Employed Bliss – Be Happy: Work With Passion

I have more freedom, work-life balance, creative control and autonomy, and greater work security as a self-employed worker. I get to choose the work I will or won’t do. I earn more than I did having my salary capped as an employee, but  I love what I do with such a passion that I would do it for free. “That wasn’t work, that was fun,” I said to a client recently

If you feel like I once did, wondering if being your own boss will ever happen for you, help is at hand. If you fear that if you leave a job you hate, you won’t be able to pay the bills, my latest book, Mid-life Career Rescue: Employ Yourself will help you start smart.

If you’ve bought into the mistaken belief that owning your own business will cost a bomb, or wreak havoc with your work-life balance, this book will set you straight. If worrying about the taxman or legal stuff is putting you off starting a business, you’re in for a pleasant surprise. Or perhaps you worry running your own business will be all-consuming. If so you’ll love the section, “Burnout Blitz.”

If you dream of being happy and working with passion and joy, I encourage you to consider taking a calculated and inspired leap into self-employed bliss.

Self-employment is an excellent option for Mid-lifers

While some employers may consider your age or wealth of experience to be a liability, that same experience is an asset when you are running your own show.

Prospective clients and customers care more about the value you can provide than they do about your age. And running your own business can also offer you the freedom, flexibility, purpose, and autonomy you crave. Plus, if you structure things right from the outset you’ll end up with more money in your wallet.

In Mid-life Career Rescue: Employ Yourself you’ll be inspired by Leigh Johnson. After establishing a successful recruitment business, and following a period of depression Leigh yearned to help others. I share her story of reinvention in the book. She also contacted me to help her define her brand and gain the skills she needed as a wellness coach.“I want people to know how great they are already,” she says of her new mission.

“I give credit to Cassandra Gaisford (www.worklifesolutions.co.nz) for helping me unclutter my thoughts and clear the way to make the decision to become a Well-being & Transition Coach,” she shares on her blog.

Read the other stories of entrepreneurial rejuvenation I share in my book, Mid-Life Career Rescue: Employ Yourself (http://Amazon.com http://amzn.to/1SwgzAV) and learn from people who have felt the fear and become self-employed anyway! Let love, inspiration, and passion propel you forward.

I felt especially inspired by the true accounts of people who beat the odds by starting a business and how they became successful. The variety of examples of entrepreneur stories given makes you realize that anything is possible with enough will and determination! Cassandra paves the way for you to have belief in your ideas and to run with them. This book will have you excited about the future, dreaming big and living boldly…” ~ Amazon review

Employ yourself! Live the entrepreneurial life and create a product and service so good that people will pay for it.

I read a book once—it changed my life: The Work We Were Born To Do, by Nick Williams. My hope is that I can change yours. Whether you opt to train with me, or decide to chase another dream you’ll find plenty of additional support in my book,

Mid-Life Career Rescue (Employ Yourself): How to confidently leave a job you hate, and start living a life you love, before it’s too late, is available in paperback and eBook from:

Amazon.com http://amzn.to/1SwgzAV

Or Amazon.com.au  http://bit.ly/1OmXh9g

Passionately yours

Cassandra

 

Are you ready to quit?

Or perhaps, you’d like to do what I did, trained to become a coach and started coaching on the side until my income grew and I could make coaching my full-time gig.

Contact me for a free 30-minute discovery call to see if training to become a certified life coach is the right move for you.

 

If you’re not working with your authentic, compelling joy— you are not living your true purpose…and life is too short for that!

Check out my blog here and learn more about my story here>> http://cassandragaisford.com/my-story-how-my-dark-nights-of-the-soul-awakened-my-passion-and-purpose/

 

 

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Here are three more things you might like:


Interesting interviews: Listen to my best interviews on topics like overcoming obstacles, finding joy in adversity, following your passion to prosperity.


Online Course: Find Your Passion and Purpose with my best-selling self-paced course made for busy people.


Keynote speaking: Hire me to speak to your organization or team about Resilience, wellbeing, innovation, and motivation.


You can get more of my thoughts on Facebook, Twitter, and Instagram.


For personalized help schedule a session with Cassandra here >>

Mind Your Drink—How to become sexier, slimmer, and healthier

Tuesday, February 26th, 2019

 

Me enjoying sobriety at Tisa’s barefoot bar in American Samoa in Feb 2019. Heavenly—and the coconut infused mocktail was divine!

 

Many people mistakenly believe drinking alcohol will increase their happiness. But alcohol is a depressant and in large quantities is draining on your body and mind.

Alcohol has been found in many studies to significantly reduce serotonin 45 minutes after drinking. The sleep rhythms of people who have drunk alcohol the day before are significantly different from control groups who didn’t drink alcohol but very similar to patients with depression.

Numerous studies suggest that low serotonin is the mechanism behind both depression and anxiety after alcohol consumption.

Experience may have already taught you that too much booze increases anxiety, muddles the mind, ignites aggression, reduces responsiveness, and ultimately depresses.

It’s also hard to quit—alcohol is one of the most addictive legal drugs on the planet.

It’s also a well-documented neurotoxin—a toxic substance that inhibits, damages, and destroys the tissues of your nervous system.

To improve their mental health many people limit their drinking or consciously decide not to touch a drop. Keeping their resolve often takes extraordinary willpower.

Author and public speaker Deepak Chopra gave up drinking. “I liked it too much,” he once said. Steven King, after almost losing his family and destroying his writing career, managed to quit.

Other people like Amy Winehouse devastatingly never made it. At only 27, she died of alcohol poisoning in 2011.

The risk of suicide also increases for stressed people who turn to drink. As I’ve already discussed, alcohol abuse and excessive drinking is a major cause of anxiety and depression, impairs mental reasoning and critical thinking—increasing the likelihood of making tragic and often impulsive choices.

There is also clear evidence between alcohol consumption and violence and other types of aggressive behavior. Aggressive behavior is also heavily linked to low serotonin levels. Some experts suggest that aggressive behavior after a period of alcohol may be due to alcohol’s disrupting effects on serotonin metabolism—as little as two standard drinks can ignite anger.

To better understand why people often become aggressive and violent after drinking alcohol, researchers in Australia used magnetic resonance imaging (MRI) scans to measure blood flow in the brain. They noted that after only two drinks, there were changes in the working of the brain’s prefrontal cortex, the part normally involved in tempering a person’s aggressive levels.

Risking ruining your relationships, ruining your career, sacrificing your sanity, and in the extreme, taking your life, is a massive price to pay for a mistaken belief that to be happy, or to numb your anxiety or cope with stress you need to drink more booze.

Boost your resilience beautifully by exploring your relationship to drink and approaching it more mindfully. Consider, a period of sobriety. Instead of focusing on what you may be giving up, turn your mind to what you may gain—a better, more energized version of yourself.

The many benefits of reducing your alcohol intake, or not drinking at all, include:

• A stronger ability to focus on your goals and dreams

• Improved confidence and self-esteem

• Increased productivity

• Increased memory, mental performance, and decision-making

• Better control of your emotions

• Sweeter relationships

• Greater intuition and spiritual intelligence

• Authentic happiness

Your body never lies, but many people soldier on, ignoring the obvious warning signs that it’s time to scale back their drinking or lose the booze.

• Headaches

• Anxiety

• Depression

• Insomnia

• Aggression

• Blackouts

• Low energy and fatigue

• High blood pressure

…are just a few of many signs that it may be time to control alcohol before it controls you.

It’s easy to rationalize these feelings away, but the reality is that your mind, body,  and soul are screaming out for liberation.

Have the courage to say ‘yes’ to pursuing a more energizing alternative.

Your body is a great source of wisdom and counsel—one that is increasingly respected by psychologists and medical professionals. Somatic Psychology, a branch of traditional psychotherapy, addresses what for so long was missing in the field of talk therapy.

Soma is a Greek word meaning “the living body” and is grounded in the belief that not only are thought, emotion and bodily experience inextricably linked (creating a bodymind), but also that change can be brought about in one domain of experience by mindfully accessing another.

You may consider asking your body next time you feel tempted to drink or feel the first flush of alcohol hit your system, “what does this beer (or whatever you are drinking) want me to know?” This may seem weird, but stick with me!

When I tried this recently, my body told me, “This alcohol makes me feel sick. I don’t want it. Don’t drink any more of it.”

My mind, however, was telling me a different and conflicting story as it rattled through a range of old stories and false beliefs.

In this case, as in others, I trusted my body barometer.

Very often people don’t listen to their body barometers until it’s too late and health havoc can set in. Leonardo da Vinci once said that people were more motivated to act by fear than they were by love. I’ll let you decide, but whether the joy of health nirvana or the fear of health havoc rules supreme, as long as you heed the call for change you’ll always win.

Health Nirvana

Controlling alcohol consumption or quitting for good has numerous positive benefits. Everything is interconnected but let’s try to categorize a few of the health benefits you can expect with sobriety:

Physical Health

• Improved liver function and health

• Better sleep

• Better eating habits

• Younger, healthier looking skin, hair, and nails

• Improved vision and clearer eyes

• Weight loss or healthy weight gain

• Increased energy and vitality

• Strengthened immune system, warding off illness and disease

• Lower blood pressure

• Optimal digestive function

 

Mental Health

• Increased mental clarity

• Newfound motivation and determination

• Natural resilience

• Boost self-esteem and confidence

• Greater resilience to stress

• Improved memory

• Clarity

• Heightened intuition

• Heightened brain function

• Improved productivity

• Heightened sensory skills—everything looks, feels, tastes, sounds clearer and brighter

• Heightened willpower

• More truthfulness and honesty

• Long and short-term memory improves

• Aversion to negative thinking

• Improvement of coexisting conditions (anxiety, depression, bipolar, etc.)

• A desire to help others

 

Emotional Health

• Persistent and lasting feelings of joy

• Authentic happiness

• Improved relationships

• The increased joy of looking and feeling healthier and better about yourself

• Increased ability to create lasting, loving relationships

• Improved interactions with people

• Feeling younger

• Feeling empowered, in control and free

• More laughter and spontaneous joy

• An improved general sense of contentment and wellbeing

• Greater self-awareness

• Higher emotional intelligence and ability to self-regulate

• Improved sleep-related benefits

• Increased interest and engagement in new activities, hobbies or learning

• Feelings of freedom, hope, self-worth, and self-empowerment

 

If alcohol is a known cause for more than 60 different adverse health conditions, I’m betting sobriety is a known cause of more than 60 different positive health conditions—maybe even triple that. But finding data to back me up is hard to find. It seems more money is poured into measuring harm than keeping statistics related to health.

Keep your own stats and set yourself up to succeed. To support and maintain your sobriety, really absorb all the benefits.  Enjoy the anticipated positive results of sobriety at the start of your day, in the evening, or whenever you have a spare moment.

When you are sober, be sure to be mindful and really enjoy the results of your efforts. For example, as I write this chapter,  notice I’m feeling energized, clear-headed, purposeful, and excited. I have the youthful expectant energy of a child. I feel a sense of self-worth with all that I have achieved today. I think I may take a wee break now, reward myself and go out and play!

I also draw my attention to how much I appreciate and value my improved relationship with my partner and my mother, and I love, love, love that I’m a positive influence on my 26-year-old daughter who has chosen to go alcohol-free and is not only loving it but is positively influencing all her friends. Her anxiety has disappeared and she is glowing.

I have way more self-belief and am both less critical of others and myself, and no longer hypersensitive to others barbs and attacks when I don’t drink.

Did drinking less alcohol do all that? Not entirely. As I said earlier, controlling alcohol requires a systemic approach and making lifestyle changes both in health behaviors and other factors which I discuss throughout my sobriety books, Mind Your Drink and Your Beautiful Mind.

Putting the spotlight on the harm alcohol caused me, my family, my loved ones, within my community and the world at large also drives me. Negatives can be positives when seen in the right light and used constructively.

I no longer feel like the booze hag who once wrote this:

“Pretty much four months after I decided to say no to booze, but the little bugger has slipped into my psyche again. Last night and the night before I had two vodkas and orange—freshly squeezed. 4pm-ish. I watched myself, observed myself. The knowledge that I was tired, weary, that I needed to meditate.

But I wanted that quick fix.

That nice little forgetting of alcohol. But who’s paying now? 12:15 A.M. and I’m wide awake. I haven’t woken like this in months. I don’t feel flash either. Yesterday I was excited about my book Flight of Passion—now I feel like it’s crap. It’s the depressing booze, my head aches, my throat and chest burns.”

 

Instead, in my journal ‘sober me’ wrote:

Hello Sunday Morning! I’m so grateful for John’s drunkenness last night. It’s strengthened my resolve. I want nothing to with the poison of drink—unless it’s with a refined meal or a celebration. I’ve woken up clear-headed, clear-hearted, my energy bright, looking forward to the day.

“When you are full of food and drink an ugly statue sits where your spirit should be.” ~ Rumi

Even if people think it’s no big deal to drink a glass of wine at dinner it’s important to know your body’s reaction to alcohol and not just go along with the crowd.

I’d forgotten my assignment on spiritual approaches to the treatment of alcohol addiction. I must revisit it.

A blackbird rustles amongst Autumn leaves. John is at his desk. The door is shut. I walk past the front window. “Would you like an orange juice?”

No, he wouldn’t.

His eyes are dead, remorseful—as though regretting his foolishness. His skin is gray, pallid, like that of a dying man.

Rumi is right….an ugly statue sits where his spirit should be.

Even the Romans once ate and drank from a lead cup. Poison in poison.

 

You’ll find plenty of yummy, sexy, and sober recipes in Mind Over Mojitos: How Moderating Your Drinking Can Change Your Life—Easy Alcohol-Free Recipes for Happier Hours & a Joy Filled Life

 

Health Havoc

When you pollute your body with alcohol, a known carcinogen, and neurotoxin, it’s going to play havoc with your health. Big time. Perhaps not today, not tomorrow, but it will happen, and when it does, I doubt you’ll be happy about it.

You may even swear and curse your stupidity, as my step-father did when he was diagnosed with terminal lung cancer, “You bloody stupid fool,” he said, sadly and stoically accepting his fate when told he had a month to live. Having enjoyed smoking for many years, I know he would have done anything to undo the wrongs of the past.

Alcohol, as I have said, is a known cause for more than 60 different adverse health conditions, listed below are just a few:

 

Physical Health

• Carcinogenic—causes cancer in living tissue. Strong links between cancers of the liver, breast, bowel, upper throat, mouth, esophagus and larynx

• Negatively affects brain development in young people

• Depresses your entire nervous system

• Compromises your immune system, making you less resistant to illness and disease

• Interferes with the body’s ability to absorb calcium, resulting in bones that are weaker, softer, and more brittle

• Kills cells and disrupts cellular metabolic processes

• Distorts your eyesight, making it difficult to adjust to the differing light and compromising clarity

• Diminishes your ability to distinguish between sounds and perceive their direction

• Slurs your speech

• Dulls your sense of taste and smell

• Damages the lining of your throat

• Weakens your muscles

• Inhibits the production of white and red blood cells

• Destroys your stomach lining

• Poisons you and can cause death

• Disrupts your sleep cycle, reduces rapid eye movement (REM) sleep, creates insomnia

• Suppresses breathing and can precipitate sleep apnea

• Increases weight or causes unhealthy weight loss

• Strips your body of vital nutrients and causes malnutrition

• Increases the likelihood of indulging in risky, unsafe and unlawful behaviors

• Heightens suicidal thoughts

 

Mental Health

• Causes anxiety and depression and other mental disorders

• Lowers the levels of serotonin in your brain—a chemical that helps to regulate your mood

• Destroys your brain cells

• Increases suicidal tendencies

• Negatively impacts memory

• Causes permanent damage to your brain

• Alters your brain chemistry

• Escalates aggression

• Increases stress levels

• Triggers dormant mental illnesses (bi-polar etc.)

• Disruptions in REM sleep may cause daytime drowsiness, poor concentration, and low mood

• Depletes willpower

 

Emotional Health

• Undermines your self-esteem and self-respect

• Depletes your courage, confidence

• Undermines your relationships with your partner, family, and friends

• Contributes to depression

• Reduces self-control

• Increases the difficulty in maintaining healthy relationships, including with bosses, co-workers and, clients

• Creates financial strain, leading to more stress, worry any and anxiety

 

And that just a few ways that alcohol can play havoc with your health. The increased risk of developing arthritis, cancer, heart disease, hyperglycemia and hypoglycemia, kidney disease, obesity, nervous disorders, and many psychological disturbances can all be attributed to alcohol abuse. And as you know, acute alcohol poisoning can cause death.

Find out more about short and long-term effects that drinking alcohol has on many different parts of your body here—https://www.alcohol.org.nz/alcohol-its-effects/body-effects.

Your mind and body may seem like separate entities but when you let your body override your craving mind you find a reservoir of unbridled power. Your body barometer never lies, and as we’ve seen, can save your life by expelling toxins from your system.

 

When you drink alcohol or feel hung over what do you notice? How does this differ from times when you feel sober?

If you fall off the wagon and start drinking again don’t be too hard on your beautiful self. Practice mindfulness and self-compassion and tune into your body barometer.

How do you feel? Have the headaches, nausea, depression, aggression or anxiety returned again?

Journal your experience as I did to reinforce your awareness and to strengthen your resolve to stop drinking again.

You’ll find helpful sobriety journalling tips in my book, The Sobriety Journal: The Easy Way to Stop Drinking: The Effortless Path to Being Happy, Healthy and Motivated Without Alcoholgetbook.at/SobrietyJournal

 

The Path to Sobriety

In my books Mind Your Drink and Your Beautiful Mind, I break down the path to sobriety in ways you can easily understand and apply to your own life.

Knowledge is power. Ultimately long-term success in winning the war on alcohol can be explained through medical science and psychology—and understanding the psychological warfare tactics of the world’s best marketers. You do realize that the booze barons act narcissistically to encourage you to act against your best interests, right?

Understanding alcohol from all angles offers substantive reasons for why it keeps you hooked.

Importantly, what I’d love you to take away from reading this book, and those focused on controlling alcohol is that there is no one path to sobriety. You may or may not be able to go it alone, you may need help, you may need therapy, but regardless of the approach you take, controlling alcohol is a long-term lifestyle change.

Very often, as I’ve said, it may mean spotlighting and healing the wounds of your past.

In my books Mind Your Drink and Your Beautiful Mind comedian and former addict Russel Brand shares his story of childhood sexual abuse in his book Recovery: Freedom From Our Addictions. In his book, he reinterprets The Twelve Step recovery process and champions the call for abstinence.

Similarly, Duff McKagan, the former bass guitarist of Guns N’ Roses and one of the world’s greatest rock musicians, shares how he used alcohol to self-medicate his agonizing anxiety. The origin of his pain he says stemmed from being asked to lie to his mother about his father’s affairs, their subsequent divorce, and his father’s own heavy drinking.

McKagan devised his own program of anxiety treatment and alcohol recovery. Read the inspiring story of a man who partied so hard he nearly died, in his book It’s So Easy and Other Lies.

Anne Dowsett Johnson, a journalist and self-described recovering alcoholic, and the daughter of an alcoholic herself, urges us all to wake up to the willful blindness to the damages of drinking in our culture, and explores disturbing trends and false promises peddled by alcohol barons in her book Drink: The Intimate Relationship Between Women and Alcohol. For Dowsett, medical intervention through prescribed anti-depressants played an instrumental role in her recovery.

AA’s 12-step approach didn’t work for stressed entrepreneur Russ Parry. But years of therapy, couple counseling, renewing his faith and a program of recovery offered by his church did—alongside changing his relationship to work. He shares his journey to abstinence in his book, The Sober Entrepreneur.

These are just some of the many people and books I have come to admire as I embarked on my own journey to understand why I once drank so much and why I couldn’t stop.

For these people, sharing their stories was part of their healing process—that and the desire to pay-it-forward. In my book, Employ Yourself from my bestselling Mid-Life Career Rescue series, I share how health coach Sheree Clark numbed her anxiety, stress and job blues by over-drinking until she realized booze was never going to be a long-term sustainable solution.

She’s sold her business and created a new career as a healthy living coach. She still enjoys a drink—but that since her career change that she couldn’t be happier or healthier.

As the former addict and leading neuroscientist Marc Lewis writes in this book, The Biology of Desire: Why Addiction is Not a Disease, alcoholism, and addiction “can spring up in anyone’s backyard. It attacks our politicians, our entertainers, our relatives, and often ourselves. It’s become ubiquitous, expectable, like air pollution and cancer.”

Shaming, blaming and naming is not the cure, compassion understanding, and living life on your terms is.

As Lewis also notes, “Many experts highlight the value of empowerment for overcoming addiction. In fact, most former addicts claim that empowerment, not powerlessness, was essential to them, especially in the latter stages of their recovery. Sensitivity to the meaning of empowerment in recovery may be greatest for those who’ve been disempowered in their social world, including women, minorities, the poor, and those with devastating family histories.”

Abusing alcohol is not a disease. It’s a coping strategy—one, before reading this book, you may not have been aware of.

As you read this book, you’ll reclaim your power and decide whether alcohol has anything positive to contribute to your life at all, or whether you’d be better off putting your money, your energy, your time, your happiness and your health into something, or someone, who’s a less abusive lover.  Yes, you will decide—it’s that simple, and at times, that difficult.

Not everyone battles with booze. Whether you cut back or eliminate alcohol entirely, the choice is ultimately yours. Only you know the benefits alcohol delivers or the success it destroys.

You may enjoy reading my blog post on spiritual approaches to the treatment of alcohol addiction—http://www.cassandragaisford.com/spiritual-approaches-to-the-treatment-of-alcohol-addiction/

If you’d like to experiment with a period of sobriety or you need help to you moderate your drinking, Mind Your Drink: The Surprising Joy of Sobriety, available as a paperback and eBook will help.  You can also find a range of books and resources offering help to quit, including alcohol-free alternatives on my website—http://www.cassandragaisford.com/books-and-resources/control-alcohol/

 

My daughter, Hannah, and her fab partner Josh, enjoying alcohol-free wine at Christmas.

 

 

Did you enjoy this post?


You might like:

 Why Being Inspired Matters: The Spontaneous Fulfillment and Healing Power of Joy

Why Sobriety is Cool, Sophisticated, and Savvy

How stepping away from your work can boost your mood, reduce anxiety and spark joy

The fastest way to go from stress to joy without being overwhelmed

The Life-Changing Benefits of Unplugging

Does talk therapy actually work?

 

Here are three more things you might like:


Interesting interviews: Listen to my best interviews on topics like overcoming obstacles, finding joy in adversity, following your passion to prosperity.


Online Course: Find Your Passion and Purpose with my best-selling self-paced course made for busy people.


Keynote speaking: Hire me to speak to your organization or team about Resilience, wellbeing, innovation, and motivation.


You can get more of my thoughts on Facebook, Twitter, and Instagram.


For personalized help schedule a session with Cassandra here >>

 

Discover the joy of sobriety. Listen to Cassandra’s interview with Melinda Hammond—https://writerontheroad.com/128-name-poison-writers-alcohol-creative-muse-cassandra-gaisford/

Destiny Decided: The Minute That Changed My Life—2018 in Review

Wednesday, January 16th, 2019

One of my clients described 2018 as annus horribilis, roughly translated this means it was an absolutely horrendous year. Perhaps you can relate to that. 

And I’d have to agree. What a beastly year! I had copyright craziness, scary moments with certain industry giants, and drama galore—including narcissistic bosses and bullying builders during our home renovation process. But, as I once read, “you need chaos to give birth to a dancing star.”

Through all the mayhem I’ve emerged stronger. Where others may have given up in despair or drowned their angst in a bottle or a sea of pills, I’ve gone through it all unmedicated and sober. I’ve struggled with anxiety and depression and even collapsed. But I bounced back and I’ve thrived and grown. And I have been blessed to have been both supported and able to support others.

I’ve benefitted from integrating and applying many of the strategies I share in my self-empowerment books—most importantly:

 Bounce: Overcoming Adversity, Building Resilience, and Finding Joy

Mind Your Drink: The Surprising Joy of Sobriety (Control Alcohol, Discover Freedom, Find Happiness and Change Your Life)

Stress Less. Love Life More: How to Stop Worrying, Reduce Anxiety, Eliminate Negative Thinking and Find Happiness

How To Find Your Passion And Purpose: Four Easy Steps to Discover A Job You Want and Live the Life You Love

and my Art of Success Series, inspired by Coco Chanel and my mentor Leonardo da Vinci.

A lot can happen in 60 seconds. The minute that altered my life forever.

“Nobody speaks to God these days.“Maybe its time to let the old ways die,” sings Bradley’s Cooper character in the lyrics of A Star is Born. 

I couldn’t agree more—emotional, mentally, spiritually, it’s time for a rebirth in 2019. In 2018 nearly dying physically was my wake up call. In his book, How to Know God: The Soul’s Journey into the Mystery of Mysteries, Deepak Chopra sums at beautifully how fate can come calling when god the protector intervenes.

“A miracle Ìs a display of power from beyond the fìve senses…Any miracle involves direct contact with spirit.” Level one of the seven levels of miracles that Chopra summarises is the Flight-or-Flight Response. “Miracles involve surviving great danger, impossible rescues, a sense of divine protection.”

This was my experience in late 2018.

I don’t know why but as I was driving back from Auckland after a particularly traumatic experience I fell asleep at the wheel. Miraculously, I woke up as my car careered across the road. I was 60 seconds away from driving down a steep ravine.

I didn’t panic as instinct would normally dictate I didn’t grab the wheel and swerve. I didn’t do anything. I recall an intense feeling of peace and a deep knowing that I should surrender.

I felt a presence, as though someone took the wheel and gently guided me back onto the main road to safety. I just allowed God to take the wheel and lead me back to the safety of the right side of the road.

I look back now and see the deeper meaning of staying in my own lane, of following my authentic path and my soul’s purpose.

I’ve had that experience once before when I nearly drowned after being encouraged by a friend to go free-floating down a river. Not long after I got into trouble. Serious trouble. Somehow I became entangled in a whirlpool.

I was being sucked under the water, trapped in the maelstrom of opposing currents. I was struggling to get free when I heard a voice say “relax it’s not your time.“

And even though every part of me instinctively wanted to fight because I was drowning, even though every cell in my body biologically kicked into the stress-response, I forced myself to relax.

I allowed my body to go limp, I talked to the memory cells in my body and recalled past knowledge of letting go, I surrendered. And when I let go and let God, when I put my faith in the Divine Intelligence, when I trusted that the Universe had my back, I floated to the top of the water.

Further downstream my friend, sensing something was wrong, lay await in a tree. As I sped past in the racing current, he reached in and pulled me out of the water. I put my faith in God and I put my faith in my friend.

It’s a moment I had forgotten until some 15 years later when I nearly drove to my death. So, 2018 was a game changer for me. This experience, and all the hurtful behaviors I have personally experienced, and those I witnessed as my counseling clients shared their wounds and their pain, transformed my life.

Perhaps, like me, you’ve become less enamored with the fear and the aggression directed at so many. Perhaps, like me, you’ve found it incredibly exhausting fighting a daily battle to ward off lower energies that incessantly attack all that is good.

In 2018 I made a decision to let go of the wheel. I made a commitment to stop trying to control everything and allow. This is not allowing in a victimized, passive sense. This is allowing in a spiritual sense. In some ways you may consider, as I have, loving what shows up. Because what shows up guides us back to our soul purpose—to heal our wounds and help others in return.

As I share in my soon to be released book Anxiety Rescue: How to Overcome Anxiety, Panic, and Stress and Reclaim Joy, trying to control everything is a learned behavior I have somewhat unsuccessfully employed to keep myself sane. But I have discovered that the greater power is to let go and let God.

Two months ago, in November of 2018, I reinforced this commitment to allowing the old ways to die in a session with renowned Psych-k therapist, Jane Bromley. I stated my intention, “I’m just going to allow, I’m just going to stop needing to be in control, and I’d like your help getting rid of old programs that are preventing that.”

That exact day, less than three hours after our session a contract that I thought would be mine for several years was terminated. My manager’s behavior was vindictive, malicious, and clearly designed to destroy me. I won’t go into this in too much detail here. In fact, it may well become a book on its own because I know how many of my followers and readers of my Mid-Life Career Rescue series of books suffer at the hands of narcissistic bullying bosses.

Enough is enough. 

I see it now, with the benefit of time and therapy, as divine providence. After all, hadn’t I asked for the old ways to die? I wasn’t meant to be there. I had allowed myself to be dishonored the moment she reneged on our agreed terms of employment. The people pleaser and the victim was still in residence.

I was forced to accept that which felt unacceptable.

The Archbishop Desmond Tutu speaks beautifully about of the power of acceptance in The Book of Joy, co-written with The Dalai Lama. Below is an excerpt from this book:

Prayer practice involves reading quotations from the scriptures as well as quotes from the saints and spiritual masters throughout history. One of his favorites is the Christian mystic Julian of Norwich, whose Revelations of Divine Love, penned shortly after she recovered from a life-threatening illness in 1373, is believed to be the first book written by a woman in the English language. In it, she writes, . . .

“Deeds are done which appear so evil to us and people suffer such terrible evils that it does not seem as though any good will ever come of them; and we consider this, sorrowing and grieving over it so that we cannot find peace in the blessed contemplation of God as we should do; and this is why: our reasoning powers are so blind now, so humble and so simple, that we cannot know the high, marvelous wisdom, the might and the goodness of the Holy Trinity. And this is what he means where he says, “You shall see for yourself that all manner of things shall be well.”

As if he said, Pay attention to this now, faithfully and confidently, and at the end of time, you will truly see it in the fullness of joy. Acceptance—whether we believe in God or not—allows us to move into the fullness of joy. It allows us to engage with life on its own terms rather than rail against the fact that life is not as we would wish. It allows us not to struggle against the day-to-day current. The Dalai Lama had told us that stress and anxiety come from our expectations of how life should be. When we are able to accept that life is how it is, not as we think it should be, we are able to ease the ride, to go from that bumpy axle (dukkha), with all its suffering, stress, anxiety, and dissatisfaction, to the smooth axle (sukha), with its greater ease, comfort, and happiness.

The experience, or rather my treatment by others was hurtful and traumatic. Healing my wounds lead me back to therapy.

I discovered the teachings of Dr. Jordan Peterson and through him rediscovered the teachings of Carl Jung. I earned about the shadow side and the importance of healing trauma, especially releasing it from the body.

I also learned about the power of community and reaching out to others and talking, just talking, and of honesty. Sharing my vulnerabilities, my wounds, and my sorrows. (You may also like my post, Does talk therapy actually work?)

I also placed value on the importance of taking responsibility. I had asked God to lead me. I had affirmed, “thy will be done.”

And I was clearly shown the door. Coincidentally I came across the below which I had written in the tiny book of wisdom I keep by my bed

I was reminded that I hadn’t trusted my intuition. From the beginning, God had told me something was wrong. I write more about  spotting narcissists and overcoming narcissistic abuse in my book, Anxiety Rescue: How to Overcome Anxiety, Panic, and Stress and Reclaim Joy

People told me to stand up. Important people came to my aid and told me they wanted to support me. Where once I had just thought I don’t need the drama or allowed myself to be victimized I decided, in spite of the intense feelings of stress that I was still working through, that I had to take a stand.

In this respect, I took strength from the teachings of Jordan Peterson who urges us all to “Grow some teeth and bite. Bite hard.” Peterson is not urging us to attack with violence, he is urging us to integrate the shadow side so many of us kinder souls may have been taught to disown. Check out his lecture here—https://youtu.be/iDQ8DiP_Y_A.

When you allow bullying you become a victim and you set yourself up to be bullied again. In a perverse twist, you effectively bully yourself into believing you are worthless and powerless, and you’re colluding in this mistruth and this abuse with the perpetrator.

I also took wisdom from the Dalai Lama, “You must not hate those who do harmful things,” he has explained. “The compassionate thing is to do what you can to stop them—for they are harming themselves as well as those who suffer from their actions.”

I put the matter to the attention of my professional ethics committee, to my local member of Parliament, and the perpetrator’s professional supervisor. It’s what my intuition guided me to do.

Again, as the Dalai Lama sagely teaches in The Book of Joy, “We stand firm against the wrong not only to protect those who are being harmed but also to protect the person who is harming others, because eventually they, too, will suffer. So it’s out of a sense of concern for their own long-term well-being that we stop their wrongdoing. This is exactly what we are doing. We do not let anger and negative feelings develop toward the Chinese hard-liners, but in the meantime, we strongly oppose their actions.”

And so rather than allow a wrong to continue I have begun the journey of seeking justice… for myself and for those who may follow.

My energy and intention is not born from vindictiveness or a desire to punish my narcissistic manager. My desire is to stand up for myself, to honor the truth and bring light to darkness.

Bullying affects self-esteem, your identity, your perception of, “am I safe in the world?” It affects how you view yourself, your skills and abilities, it cripples your growth and diminishes your ability to shine brightly in a world that needs your light.

 

Bullying and narcissistic abuse and other hateful, hurtful behaviors needn’t be a life sentence, But it does require you to show up, stand up, speak out. Something we all witnessed in 2018 as the pandemic of sexual assaults was finally called “time” in the wake of the #MeToo movement.

Enough is enough. More than enough!

A similar thing happened when I received an email out of the blue accusing me of trying to leverage off another woman’s brand when I released my title Sexy Sobriety containing sobriety recipes.  The email was aggressive, intimidating… designed to strike fear.

I sought advice from my writing community. Many authors told me there were no grounds and told me this was just bullying.

“Aggressive grandstanding,“ one best-selling author wrote. “They should have trademarked the name if they wanted to lay claim to it..(I imagine they are in the process of doing that). Otherwise, you could probably fight and win this—if it was important to you.”

But the aggressive emails threatening financial penalties, keep coming. I asked them if the term, “Sexy Sobriety” was trademarked. They told me it wasn’t. Several weeks later they filed for copyright.

I decided this wasn’t important enough for me to fight. Unlike, the issues arising from the narcissistic boss.

 

Income wise, for sure, the road was rocky. With the benefit of being able to look back in review, this was understandable for several key reasons.

Firstly, our home renovation was a nightmare. The tradespeople were great, the finish fantastic, the end result, a dream come true. But the cost, both personally and professionally, fuelled by the budget blowout was beyond belief. Our troubles lay largely at the feet of the main contractor—of course, he didn’t see it that way. Another bully. Another narcissist—as others who had the misfortune of working with him also revealed. But he seemed so nice. So agreeable. Narcissists always do—until you’re screwed.

As I share in Anxiety Rescue: “Narcissistics are fear-based people. They tell a lot of lies and they put a lot of these lies onto you”, says psychotherapist Dr. Les Carter. “As you engage with a narcissist, you quickly realize that person has an agenda for you.”

Things unexpectantly took a turn for worse toward the very end of the rebuild. Thankfully we were back in the house and were in this respect back under control. We only just narrowly avoided a nasty and potentially costly litigious battle (I’ve learned, as you may have, that the only people who really win are the lawyers). We arrived at an uneasy compromise. Better uneasy peace than the stress of warfare waging on.

If only some of our world leaders would act similarly.

Needless to say, all this chaos made it nearly impossible to write and I was nowhere nearly as industrious and prolific as I was in the previous years.

Secondly, USA Today bestselling author Kristine Kathryn Rusch summed up some of the changes which affected many authors like me.

“Amazon shook up the industry first by a shift to favoring paid advertising over organic search results, then with policy changes that led to decreased revenue

Other interesting turns included dubious trademark claims, leading to the addition of terms like Cockygate being added to every indie author’s lexicon. Some authors attempted to trademark generic cover layouts and common words to (allegedly) protect their intellectual property. In general, it was a year filled with questionable practices on the IP front.”  

Many lessons were learned, and I have attempted to adapt with the times.

However, December was my best ever month, ending the year on a high as my best year yet author-wise.

It wasn’t always like this, and like any new endeavour, there was a lot to learn. Baby steps, passion and perserverennce and a big wallop of tenacity and self-belief  (often feigned) were key.

2016, my first year as an indie author. I remember being thrilled with my first royalty payment—$136. I was so cuffed, I pasted the notifcation in my Passion Journal. I’m still proud of that result. 

2018, also heralded a greater focus on my counseling work, and it was an absolute honor and joy to have worked with so many varied and beautiful people—some as young as eight. I developed a new passion for working with trauma and child therapy, as long as the other areas of passion I have—all unified by my purpose to help create more love in this crazy world.

As you’ll discover from reading Anxiety Rescue, I believe the best solutions integrate mind, body, and soul. Whichever way you define spirituality you’ll benefit from tailored approaches that feed and nourish and empower your spirit.

As Kiri*, one of my New Zealand-based clients shared with me recently,

“In Maoridom for me, I will relate to you as a  Kaitiaki, meaning ‘guardian’. How I became to have you in my path was purely by spiritual contact—a nudge an inner tiny voice directing me to you. Cass, you don’t realize the great healing you have in the pit of your soul and you were born to spread compassion. You have those who watch over you, and mine in return, and yet they all speak the same language to us who are willing to hear and feel.  In such a long time have I never met a beautiful soul who finally understood me who went within and helped me grow from our sessions.”

 

This feedback made my heart glad—especially when I was going through such a toxic work situation.

Therapy needn’t be gloomy. A lot of healthy healing can be achieved using playfulness and fun. Personally and professionally I believe in magic and the power of beauty, joy, love, purpose, and creativity to transform peoples’ lives.

Kiri, who came to see me following a period of grief and trauma, had become so unwell she could no longer work, and struggled to find meaning in her life. In just one session, where we ‘played’ with crayons in a session of Interactive Drawing Therapy, she experienced a complete transformation. In her picture, she drew vibrant threads of colorful energy and empowering words that encouraged her to seek joy.

As the sessions continued I introduced her to the healing power of meditation. And of course, we talked. Or she talked, and I listened. Very often, all we need is someone to listen to our story and help us reintegrate who we truly are.

Or, you may find, as many of my clients have, that working with a life coach, rather than a counselor is the most effective strategy.

A problem shared can lead to a problem solved. Talking with someone objective is often what you need to gain a fresh perspective, overcome obstacles, heal wounds and expand your life.

To learn more about my approach or to schedule a session I invite you to visit—http://www.cassandragaisford.com/wellness-therapies/

 

If there is only one insight you take away from my year in review, I hope it is a newfound belief in the importance of being yourself. This often requires embracing the shadowy aspects of our personality and shedding alll the layers of debri that prevent you from being authentically you. It also involves clearing away the crap that may have been thrown at you, and baring some teeth at those who try to attack you. But even more importantly it means remembering who you truly are.

The doorway to this is co-creating with spirit in the energies of passion, purpose, and love.

I can personally testify for the life-transforming effects of this philosophy.

With hard work and inspired products and services created with passion and purpose, miraculous things are possible.

Good luck in 2019.

Did you enjoy this article? Sign up for Cassandra’s newsletters to get more stories like this and be the first to know when her new book, Anxiety Rescue: How to Overcome Anxiety, Panic, and Stress and Reclaim Joy, will be released.

You might like:

Why Pursuing Your Passion Not Your Pension is The Ultimate Mid-Life Career Change Strategy

6 Things Successful People Do To Become & Stay Motivated & Happy

The anxiety cure: How I avoid depression, get energized, find joy, and stay inspired

 Why Being Inspired Matters: The Spontaneous Fulfillment and Healing Power of Joy

How to say no to abusive workplaces, schools, homes, and circumstances

Why passion is a powerful healing tool

 

* named changed to protect privacy.

The anxiety cure: How I avoid depression, get energized, find joy, and stay inspired

Monday, October 29th, 2018

 

People often compliment me for my sunny disposition and bubbly, passionate nature. So it may surprise you to learn that I don’t always feel up-beat and inspired. I’m just like you. Sometimes I feel despondent, depressed, and stressed. Like many of my clients and people who are drawn to my self-empowerment books sometimes my outlook can be intensely bleak.

These are not feelings I like to stew in, so I’ve learned a few simple strategies to help my soul and spirit soar.

It often surprises me when people say to me, “It’s easy for you, Cassandra. You’re always happy.” Or, when people criticize me, as a former colleague once did. “You know your problem? You’re too happy.”

As I read somewhere recently, “Being positive is an act of courage—it’s easier to be negative.”

Thank you, whoever you are— I found your words inspiring.

Below are just a few of my favorite ways to spark joy and become inspired—even when I felt like s**t. If you’re feeling down, flat, discouraged, fatigued or beaten up by life, I hope you find some encouragement in my words which follow.

 

Lost your mojo? Heed the early warning signs

I’m super vigilant to heed the red flags that warn me that I’m heading for a depressive or anxious state. I put preventive strategies in place, and draw on these (topping them up when I need an extra boost) during times of heavier-than-normal workload or life hassles.

I’m as guilty as anyone of having a propensity to over-work. I love what I do with such a passion it doesn’t feel like a job at all. I’d happily work weekends and nights if need be. But I know I’m not a machine. I know I need to rest. I know that lack of balance between work and play is not a smart success strategy.

Some of the things I do to look after my health include:

  • Regular massages
  • Meditating twice daily
  • Taking regular breaks
  • Working only with clients I enjoy
  • Taking time out for my passions and hobbies
  • Making time for my relationships
  • Writing morning pages
  • Writing my daily gratitudes in a journal
  • Looking at and updating my passion journal
  • Switching off from technology
  • Surrounding myself with inspirational people whenever possible
  • Reducing, and at times, eliminating alcohol
  • Eating healthily
  • Tuning into the spiritual realm
  • Spending time in nature
  • Regular silent retreats
  • Eliminating negativity
  • Exercising regularly

It may look like a long list, but in reality, most of these things only take a few minutes and many can be batched. Others, like meditating and going for massages take more time out of my day. But they replenish my energy and allow my mind and heart and spirit to work more effectively.

I’ve been meditating for over 25 years now and love it. And while it can be challenging to find time during busy or stressful periods, it really is the key to boosting creativity, harnessing intuition, building resilience, and creating a calm and happier outlook in general. These are all important factors in maintaining the energy and focus to create and sustain your well-being.

I also remind myself to follow my mantra, “If it’s not fun, I’m NOT doing it!” Sometimes this requires an attitude shift. 

Someone asked me recently what my strategy for handling job stress was. One of my winning strategies is to list all the things that are causing me stress and find a way to minimize their impact. For me – the biggest change happened when I took control of my career and planned for my future. That helped me let go of taking everything in my old job so seriously.

If you, or someone you love, is impacted by work stress I have loads more tips – instant access and all for less than the price of coffee:

Mid-Life Career Rescue (The Call For Change: How to change careers, confidently leave a job you hate, and start living a life you love, before it’s too late Take the stress out of making a change, confirm your best-fit career and move toward your preferred future. Available in print and eBook from Amazon—getBook.at/CareerChange

Work can be your greatest joy

I am continually inspired by my clients. Work is my greatest joy. They inspire me with their courage, their tenacity, their incredible resilience and tremendous ability to open themselves up to me and reveal their vulnerabilities. I love that they come to see me to free themselves of blocks and to plow through obstacles that are holding them back. So many people never seek help. Too many people go it alone or stay stuck.

Many of my clients have said they could do anything if they only knew what it was. Finding the job of your dreams and standing out from the crowd begins with an idea, a dream or a hunch about what you would love to do and why.

However, this is not the way that many of us have been conditioned to think about careers.

Traditional methods used to choose careers like checklists and assessments are being transformed by some creative thinking. If you haven’t listened to my interview on Radio New Zealand, check it out on my media page—we’re discussing this very thing.

As Nick Williams, author of The Work You Were Born To Do, shares in the foreword of my book, Mid-Life Career Rescue, “Too few of us have been bought up to believe that it is possible to make our living doing something we love, that lights our hearts up and stirs our passions. This is what I call the work we were born to do, and is our true work. To find your true work is a great blessing, one of life’s greatest blessings I believe. And to be paid for your work rather than work for pay is one of life’s greatest joys.“

Are you ready to find your greatest joy?

 

Darkness can herald great light

I once counseled a young girl who had been sexually assaulted five years earlier and who had tried to take her life the night before her family called for support.

Not fun. Not fun at all.

At first, I felt overwhelmed by the horror and enormity of what this beautiful soul had suffered. But then inspiration struck—to me inspiration is all about being in spirit. It’s source energy, it’s God essence, it’s a higher vibrational power. It’s love.

I began to think, “How could I help this child rediscover joy? How could I help her feel fun and find laughter again? I drew inspiration from the work of Viktor Frankl, best known for his inspired book, ‘Man’s Search For Meaning’, and also the teachings of Dr. Edith Eger which I discovered in her book, ‘The Choice: Embrace the Possible.’

Both therapists draw upon the life survival lessons gained in the most horrific of places. Auschwitz

In 1944, Edith Eger was sent to Auschwitz. wrenched from her parents on arrival, she endured unimaginably evil experiences. When Auschwitz was finally liberated, barely alive, she was pulled from a pile of bodies.

But she refused to let the horrors of the Holocaust to break her. She refused to let evil rob her of joy. Instead, in the process of healing herself, she found her purpose.

During her healing, Dr. Eger also discovered the work of Viktor Frankl and he later became her mentor.  Slowly and with great power she learned to live again with a life-affirming strength and a truly remarkable resilience.

The Choice is her unforgettable story. It shows that hope can flower in the most unlikely places.

Rather than let her painful past destroy her, Edith chose to transform it into a powerful gift. It’s a gift she uses in her work as a therapist to help others heal and to recover from all kinds of hardship.

As Desmond Tutu, Nobel Peace Prize Laureate writes in the foreword to her book,

The Choice is a gift to humanity.  One of those rare and eternal stories that you don’t want to end and that leaves you forever changed.  Dr. Eger’s life reveals our capacity to transcend even the greatest of horrors and to use that suffering for the benefit of others.  She has found true freedom and forgiveness and shows us how we can as well.”

“Even in hell hope can flower,” her book blurb reminds us.

Dr. Eger’s experiences and those of many other great souls’ who have endured unthinkable hardship provides an empowering message for us all. I am particularly encouraged by Dr. Eger’s belief in, and driving purpose, the knowledge that the greatest wound, can with guidance, herald the greatest joy.

And it is this central message and way of working with clients that I wish to use as my guiding philosophy. For joy, not hatred, fear, vengeance, guilt or shame, is (along with love) the greatest healing power there is.

I am also inspired in my work the performer Lady Gaga who has spoken so openly of her struggles. She was sexually assaulted when she was just nineteen. Check out her emotional speech on surviving sexual assault and mental health—https://youtu.be/14KX7xOJsqE

I am also inspired and encouraged in my work as a self-empowerment author and therapist to help people find joy and purpose by Oprah, who credits her strong sense of spirit as her greatest transformational tool. “Turn your wounds into wisdom,” she says.

I have been very, very lucky not to have been sexually assaulted. But I have escaped many, many attempts—including a man exposing himself to me when I walked to school  when I was around six; a known rapist climbing in my bedroom window when I was a teenager; a stranger breaking into my bedroom; a guy trapping me in his car and masturbating; a man exposing himself to me when I sat on a beach in Wellington; and an Arab man asking me if I would like to “make love in the caves” when I had (naively) accepted his offer to take me into the desert to look at ruins.

A Māori healer and seer once told me that I had a kaitiaki, or guardian angel protecting me. Kaitiaki is a New Zealand term used for the Māori concept of guardianship, for the sky, the sea, and the land.

Following these experiences, no human helped me. Nobody offered a guiding hand. They didn’t even point me in the direction of the mental and emotional healing I so desperately needed. It wasn’t until I trained to become a counsellor in my thirties that I finally received the help I needed. I had learned to suppress these memories.

But spirit helped me. Spirit protected me.

I remember when the man trapped me in his car—I felt my soul leave my body. I shut down. But then a great power came over me and told me clearly to break out of the car and run for my life. I ran to a house, and he chased me in his car. I knocked on the door and told them what was happening to me. They shut the door in my face. I was a terrified 19-year-old. But I knew I had to survive. So I pretended the people had let me in, and I hid in the bushes instead. I only emerged when I felt ’sure’ that it would be safe enough to walk the long road back to the backpackers where I was staying with a friend.

Everyone encouraged me to go to the police. I was reluctant. I feared judgment and blamed. I wondered if anyone would they believe me. At the time of this experience a young woman, Kirsa Jensen, had also gone missing. She was abducted in broad daylight, in the same city (Napier) that this man had taken me. https://www.stuff.co.nz/national/98509935/the-lost-what-happened-to-missing-girl-kirsa-jensen

I wasn’t offered any help, any emotional healing, but the Police were good to me. And I was lucky. They found the man who had exposed himself. But his version of events was very different. He told them I had encouraged him. For me, it was enough that the police knew who he was. I hoped that perhaps by spotlighting his behavior, if he was the man who had taken Kirsa Jenson, that my willingness to tell them what had happened to me might save another.

“Beckon the world to kindness,” says Lady Gaga. “Turn kindness into plutonium and change the world.” It’s a wonderful mantra. Imagine how different people’s lives would be if more people adopted this call to action.

My favourite spiritual tools to reawaken inspiration, healing and kindness

Some of my favourite tools to reawaken inspiration (and healing) lie in the realm of spirituality.

Here are just a few:

  • Meditation
  • Prayer
  • Morning pages
  • Gratitudes
  • Sobriety
  • Helping others
  • The Akashic Records
  • Creativity
  • Writing
  • Inspiring others

One of my favorite strategies involves oracle cards. And I’m in good company. Coco Chanel and many successful people also turned to the invisible realm for inspiration. I share more about how Coco Chanel used oracles, including Tarot cards, in my book, The Art of Success: Coco Chanel.

As I share in my book, At the time of writing this post I referred to a new deck by Collette Baron-Reid, Postcards from Spirit. It was headed, ‘Your destiny’ today’s card revealed, “Is to be present to all life’s adventures, to discover your talents and full potential through allowing inspiration to lead you, and to risk standing apart from the crowd to listen to your soul.”

These words sparked the idea for this post and to share more of my personal story. Another spark came from a negative review one of my books received on Amazon, “Her story would be more interesting,” the reviewer wrote. I have been toying with a personal memoir for some time, and now (thanks to some unexpected encouragement) I’ve made a start.

I haven’t decided on the title yet. Here are a few ideas I am considering:

Living in this world: A Rational Woman’s Quest to Spiritualize Her Life.”

The Promise: A Rational Woman’s Journey to Reclaim Her Spirituality.”

Like many, mid-lifers it’s taken a long time, lots of reading and more than a drop of therapy, to shed past conditioning and the stigma of anything ‘woo woo.’’

Here’s a wee draft excerpt and a mock up of a cover

Introduction

2012, the year I truly embarked on my spiritual quest – (qualifying to become a Reiki Teacher) not realizing until many years later auspiciousness of that date, given changes to the Crystalline Grid.

A spiritual journey is an act of discovery. It is not always embraced by all those who you meet on your spiritual path. As Viktor Frankl said, “Those who give light may also be burned.”

That certainly has been my case. Take some of many work experiences where I was persecuted for shedding light on injustices or for doing my job too well—spotlighting others incompetence. 

“You walk the path of jealousy,” psychics have told me. ‘You have suffered many lifetimes of loss and persecution.”

Great I think? Why me? Why do I have this karmic atomic flame that sometimes makes living in their world so painful?

Back in 2012 as I began my spiritual quest. I was tired of feeling life was a constant uphill battle. I reflected on that recent work experience and others like it.

“You have denied for so long who you are that you have forgotten who you are,” wrote Neale Donald Walsch in Conversations with God.

His words spoke to my spiritual, intuitive self. He spoke to the soul I saw when I looked at photos of myself as a child with my grandmother and cousins—me, the child with the all-seeing eyes. Sometimes I see too much. Named, Cassandra, like my namesake, given the gift of prophecy and not always believed.

Life has taken me on a long journey to reclaim my creative self. Growing up I was never nurtured, never told I was loved. As an adult the dominant message is that I am a disappointment.

“Your thoughts about yourself is that you are not good enough, not wondrous enough, not sinless enough to be part of God, in partnership with God,” wrote Neale Donald Walsch in Conversations with God.

In 2012, when I began my quest, that phase spoke to me, shouting, ‘Who am I to lay claim to being spiritual?’

“You are spiritual,” Claire, another woman on my Reiki Attunement Course, said to me. I wrote it down and tried to own it. I struggled. I struggle still. But then, I have never liked labels.

Years later, as I write this book, it’s beginning to fit. Like a dress too sizes too large, something you hope to grow into when you grow up, my confidence and self belief and trust in Spirit has expanded.

 

Journal Entry July 2012

The winds of change

The wind raises its throat to the sky and roars. The rain sinks through the clouds and pours. Nothing remains the same, nothing is still. All is impermanent, restless, moving.

Get your essence back, find yourself, stand on your own two strong feet. You may be vilified, chastised, forsaken to the streets, but take comfort, know for evermore, your heart beats. Beats with the passion that infuses your body whole. For you have risen, transformed, discovered your soul.

I awoke in the night, just before midnight to the phone ringing. I pulled it from the wall but sleep won’t come still. So as the wind roars and unleashes its impatience upon stoic trees who refuse to yield, refuse to be swayed from the place, the purpose to which they are rooted, I awake. I am reminded by the following passage from Conversations with God (which I flicked open after initially ‘rejecting’ the call to pick up the book – putting it to one side instead):

“Life will ‘take off’ for you, then, when you chose it to. You have procrastinated, prolonged, protracted, protested. Now it is time that you promulgated and produced what you have been promised. To do this you must believe the promise and live it. You must believe the promise of God…”

I flicked to the page which spoke to me when the phone that rang in the night and was reminded that I can not let the winds of change deter me from my course, I cannot ‘fight’ but must surrender, go with the flow, flex and bend as do trees, and anchor myself to the true me…

…The Buddha within.

 

 

New stuff sparks inspiration

 

If you need to awaken your inspiration, check out this video…

It’s a sneak peek into how I manifested my 2016 goals

Very often inspiration lies at the edge of what we already know. This is something Leonardo da Vinci knew very well. Da Vinci was the ultimate experimenter and he allowed a child-like curiosity to lead. Yet so often we resist embracing the realm of the unknown. Either, that, or we don’t create space in our crammed schedules, distracted instead, by habits that take us nowhere interesting or inspiring.

Recently, a young man in his twenties came to me for anger management counseling. At the heart of his issues was frustration that he hadn’t achieved what he felt he was capable of. That and a ‘time-suck’ habit of substance abuse. He told me he was always getting in his way and struggled to maintain focus.

Amongst other strategies we brain-stormed together, (including kicking his drug habit) I suggested awakening inspiration by keeping a passion journal. I suggested that by keeping clippings and ideas that inspired him it would help create a clarity of vision.

“I don’t do that cutting out kind of stuff,” he said, looking at me as if to say, ‘that sounds babyish.’

“Have you ever tried?” I asked.

“No,” he said, softening a little as realization dawned.

“So how do you know it won’t work?”

He shrugged.

“Would you be willing to experiment?”

“Okay,” he replied.

Another client, who came to me for help moving past entranced feelings of grief, leaped at the idea of creating a Joy Journal. Similarly, a teenager who was feeling fatigued created an Energy Journal. She showed me it the other day and I noticed how her face lit up when she shared with me the images of the people and things that energized her and made her happy. She also added a section with mood foods—things to eat less of and those to eat more off (including drinking more water).

Whatever you call your book of inspiration, the important thing to embrace is a spirit of play.

You’ll find more tips to help you create a passion/joy/energy journal and manifest your dreams and goals easily in my books, The Passion Journal: The Effortless Path to Manifesting Your Love, Life, and Career Goals, Available in ebook and Paperback here—getbook.at/ThePassionJournal. And, if you long to create a business or begin a side hustle, The Passion-Driven Business Planning Journal: The Effortless Path to Manifesting Your Business and Career Goals. Available in ebook and Paperback here—viewBook.at/PassionBusinessJournal.

 

Your vibe tribe

Surrounding yourself with like-minded people is always a fantastic and simple way to spark joy, minimize anxiety and boost your inspiration.

The simplest definition of your Vibe Tribe is a group of supportive people that share the same values, beliefs, and aspirations. Sometimes to flourish you need to break free of your current tribe and find one that breathes fresh air into your life, lifts you higher and brings out the best in you.

Recently, for example, I tuned into the Being Boss podcast  https://beingboss.club/podcast. I listened to an awesome interview with Modern Mystic Kelley Knight https://beingboss.club/podcast/episode-197-modern-mystic-kelley-knight±

Check out Episode #196 if you’d love to learn more about using tarot in everyday life—https://beingboss.club/podcast/episode-196-everyday-tarot-biddy-tarot. You may also like #51 Getting Witchy with Carolyn Elliott—https://beingboss.club/podcast/podcast-episode-51-getting-witchy-carolyn-elliott

As you may have noticed, I find huge inspiration from collecting inspiring quotes. I either paste these in my journal and/or keep a file in my computer of inspiring quotes in differing categories. Whenever I need an inspirational boost I turn to these sources for timely reminders.

 

Follow your inspiration

After listening to the podcast I was inspired to know more about the people that Kelley Knight mentioned in her interview and who she was inspired by, one of whom was a Kundalini Yoga teacher Guru Jagat

As a result, and following inspiration when it strikes, I purchased the book,

Invincible Living: The Power of Yoga, The Energy of Breath, and Other Tools for a Radiant Life by Guru Jagat. Guru Jagat, as the time of writing, is the youngest senior Kundalini Yoga teacher in the world and the face of the new Kundalini movement. I love, love, love book and her philosophy.

“There is energy to beauty, a frequency, and it’s inherent in your human birthright to behold it, live it, and embody it.” ~ Guru Jagat

My daughter had also told me the previous day how she had recently discovered Kundalini Yoga and was loving it. Hearing this, and then the ‘go—incidence’ of hearing how Kelley Knight was inspired by Guru Jagat’s classes on her channel, RA MA TV, awakened a desire to learn it too. Said by some to be the “Netflix” of Kundalini Yoga, as a result, I signed up for a $15 monthly subscription to access her classes anytime, anywhere.

In Kundalini Yoga, there is no “beginner’s” or “advanced” yoga set. You can tune in to any class, at any level, and have your own experience. For students looking for a step by step introduction, our Beginners Series focuses on the foundational breaths, postures, and meditations of Kundalini Yoga.”

On the Being Boss podcast, Kelley Knight described the differences between other meditation and yoga modalities how a daily practice of Kundalini Yoga expands her capacity for success.

“It’s meditation heavy. It’s not big on postures. You’ll do the same things for minutes and minutes on end. There’s also of mantras and chanting and mudras*, so it’s a very active meditation. I have a very hard time sitting in silent meditation. When I’m doing Kundalini Meditation, when I’m chanting or touching my fingers, there’s some movement, it helps me go deeper and move my energy. But the main philosophy, I would say, or the main benefit I get from Kundalini Yoga as opposed to other modalities I’ve tried is that it is focused on the aura, and it’s really focused on your electromagnetic field and that’s what makes you radiant and helps you attract success and actually lodge things and programme them in your aura as part of a manifestation practice. So it helps you, the stronger your aura gets the more you can hold and sustain success. It’s a business strategy for me.”

(*A quick search of Google tells me that a mudra is a “gesture that facilitates the flow of energy in the subtle body. Mudras help you draw yourself inward. Each is a symbolic gesture that can stimulate different areas of the brain transmitting an exact goal of channeling energy flow during meditation.”)

The first class was only 3.33 minutes long (or short!) I loved learning how, by using a mantra, it taps into the hypothalamus and boosts brain chemistry, and increases oxytocin, also known as the ‘love hormone’ which helps us feel happy. The ‘Tune In’ exercise, the video explains, begins with the mantra Ong Namo Guru Dev Namo. This translates as, “I am the Universal totality, I am a clear teacher for myself, and for others.” It’s a nice affirmation to empower intentions for the day.

It’s the first time I have experienced this kind of mediation, but I love the fact that it uses breath work and sound (and mudras)—rather than pure silence and stillness. Fast forward to around 29 minutes into the Being Boss interview with Kelley Knight for further details about the benefits.

 

Bliss of breath

Recently, I have had the pleasure of experiencing a stunning Bliss of Breath class with Shannon Rose, Breath of Bliss, Breathwork Facilitator. And highly recommend her work—http://byshannonrose.com/. Again, it was an FTE for me (First Time Experience) and I loved it.

Here’s a testimonial from her website,

“I went to Shannon’s breathwork ceremony and the transformative experience cannot even be put into words. It was truly two hours of deep emotional release and connection that has shifted things in me that I’ve been trying to deal with for such a long time. The exercises, the music, Shannon’s guidance was all so perfect, I could not recommend her ceremony any more to absolutely everyone, it is such a beautiful way to come back to feeling like a free and happy person.”

 

Following inspiration also includes reminding myself of the magic of writing and reading and watching movies. As novelist Caroline Gordon once wrote, “A well-composed book is a magic carpet on which we are wafted to a world that we cannot enter in any other way.”

Recently I came across an excerpt of Liane Moriarty’s new book, Nine Perfect Strangers. The story takes us inside the world of health retreats. Could 10 days of wellness really change your life forever? I’m intrigued…and inspired to read more. Reading the excerpt also reminded me of my love of writing fiction Something I haven’t been doing enough of.

I’ve also just watched Bradley Coopers inspired adaption of A Star is Born, starring himself and Lady Gaga. WOW! Great storytelling with a powerful message to share.  Cooper was on Time’s list of 100 most influential people in the world in 2015, and when you see this movie, his first crack at producing, it’s not hard to see why.

 

Golden moments

Another way I become inspired is by reminding myself of my most inspired times—including places I’ve been and people I’ve met. Like the time I met Zen Buddhist Monk and renown artist Max Gimblett (

http://www.maxgimblett.com/).In 2008 I was thrilled to meet Max Gimblett while he was exhibiting at the Paige Blackie gallery in Wellington. And even more thrilled in September of that year to attend his Sumi painting workshop in Maui, Hawaii. I used the money I won when I was notified that I was the Supreme Winner Wai Art Awards, for my artwork, “Love Stain” – a mixed media triptych to study this beautiful art form with him.

I also felt super inspired and zenned out after receiving my Reiki Master Teacher attunement and having a massage on the beach—at Balian Beach, near Tabanan, Bali. I named this photo my ‘Bliss Super Smile.

 

The flames of inspiration are also ignited when I share wonderful times with those closest to me—like my mom who took me with her to Bali.

 

Other golden moments included traveling with my partner to Sicily for his 50th. and also travelling one year with 12 fabulous photographers to Puglia, Italy to learn photography tips from the uber-inspiring Carla Coulson. definitely refueled my  waning inspiration. You can see some of my photos and  the other inspiration-seeking photographers here—https://carlacoulson.com/they-had-a-dream-and-look-where-it-took-them/

Finally got my panning shot…yay…red Vespa in Bari

I love food photography! Here’s my fig shot!

 

What’s Your Inspiration Plan?

Often when people are feeling stressed they tell me they don’t have enough time to do what they know will make them feel inspired. They tell me that they feel drained, sluggish and lack energy. Rather than default to a time management plan, consider creating a maximizing energy plan.

One of my client’s, who was recovering from serious depression, chose to call hers a sustainable energy plan. Things you may wish to consider including are:

  • What times of the day do you experience your peak mental energy?
  • What time of day is your physical energy at the optimum?
  • What foods give you energy? Which deplete you or only give a short-term benefit?
  • What people and situations give you energy? Which deplete your energy?

Plan to make changes to your daily schedule so that your energy flows rather than stagnates. No excuses! All the time in the Universe won’t help you achieve your goals if you’re too run down to achieve them. Manage your energy—and your sanity!

Here’s a brief sample of my new energy plan:

  • I will totally eliminate alcohol consumption for three months and journal how I feel
  • I will stop taking on new projects before I’ve finished current ones
  • I will increase my spiritual practices, including a daily practice of meditation and Kundalini Yoga, and listening to talks by spiritual teachers, and reading their books, to both strengthen and learn new skills.
  • I will rise early and begin my day with a walking meditation
  • I will do less listening to people rant and rage, and more self-care by walking away (respecting their right to express themselves and my right to protect my energy).
  • I will stop procrastinating by releasing my unreasonable demand for perfection and enjoy instead the creative process of alllowing
  • I will do more beckoning the world to kindness and follow the inspiration set by Lady Gaga to  Turn kindness into plutonium and change the world.”
  • I will stop trying to “fix” other people or get them to see and do things our way, instead of accepting them for who they are and accepting their choices
  • I will surrender to spiritual guidance

 

Could you do Christmas sober?

I stopped drinking booze two days before Christmas in 2016. Can you imagine Christmas sober? And New Years, and then the work week, the weekends with friends?

And guess what. I DO NOT miss it one little bit? What made it easier? Getting angry. Angry at the people killed by drunk drivers, angry at the increase in domestic violence and murders, angry at normally placid young men locked in prison for alcohol-related offences—and angry at the lies the booze barons tell to feed people’s addictions and line their own wallets.

Angry, and gutted and sad when Amy Winehouse drank herself to death.

I’m not angry in a negative way, I’m angry in an empowered way. And I’m glad my stand has encouraged my daughter, now in her 20’s, to give booze a break too. Last year she went to see Adele sing in Auckland. I’m gutted she’ll never get to see Amy Winehouse. That nobody will be to see Amy Winehouse—and thousands of other people whose lives are lost to booze.

“The world often continues to allow evil because it isn’t angry enough.” ~ Bede Jarrett.

Are you angry enough to control alcohol before it controls you?

Many people struggle to control alcohol because they’re not motivated by sobriety. But being sober isn’t just about not drinking.

Sobriety is achieved by putting energy and effort toward something you really desire.

Knowing why you want something is just as important as knowing what you want.

Why do you want to control your drinking? To feel better about yourself? To achieve wellbeing goals? Because you’re afraid that your drinking it taking over your body and your life? To inspire others? Because you’re curious that what you’ve been hearing is true—life really is better sober? Or something else?

Here are just a few benefits of achieving sobriety:

• Improved mental health and wellbeing

• Better physical health

• Improved emotional health

• Elevated spiritual health

• Saves money

• Enriches your relationships

• Is an indispensable part of fulfillment

• Energizes you

• Liberates you

• Will change your life and the lives of those who matter most to you

Being sober sounds great, and it is. But the challenge is that so many of us have been brainwashed into believing it’s awesome to be drunk.

 

If you’d like to trial a period of sobriety I write about the life-changing benefits of giving up alcohol in several of my books, including, Mind Your Drink: The Surprising Joy of Sobriety, Your Beautiful Mind, and Mind Over Mojitos: How Moderating Your Drinking Can Change Your Life. Sobriety is a superpower—when you detox your mind and body you free your soul.

 

Resilience Is the key to thriving

The key to being inspired and attracting everything we want to is master the art of resilience. As I say in Bounce: Overcoming Adversity, Building Resilience, and Finding Joy, resilient people are flexible, they bend with the winter gales and arc with the summer breeze. When the fury of a hurricane knocks them down, they get back up again— and it’s the getting back up that elevates your bounce.

In the absence of deflation, you become like a magnet for more greatness. This is your attracting power. When you feel good and align with inspired love, your energy radiates a signal to the Universe. Your energy vibrates the clear message that you’re aligned with joy and you’re up for more if it.

We need to be tough in a way that enables us to bounce back from setbacks, get up the next day, and start over again. Resilience is a mental, emotional and spiritual muscle—it’s one we can and must exercise regularly and make stronger.

To be resilient we must learn to set our own standards and have the confidence not to be distracted or disempowered by others who may try to set standards for us.

Resilience can be learned. There is a myriad of resources helping people create greater mental and emotional health, spiritual empowerment and personal strategies like exercise, relaxation, exorcize anger and frustrations and finding the positive.

Sometimes I’m more resilient than other times, and when the balance of power tilts in favor of the negative I amplify my resilience strategies.

It’s not easy to stay inspired, sometimes life is struggle, but a groundswell of research and personal success stories point to resilience as the key to survival.

That’s why I meditate every day, and kick off with my MAGIC mornings routine (meditation, affirmation, goals, inspiration, co-creation). As Tim Ferriss writes in his book, Tool of Titans. “When you win the morning you win the day.”

 

If you’ve lost your mojo, check out this video…

 

Reminding yourself of golden moments can rekindle a spark you thought you have lost, and remind you of things to do to get your mojo back.

Did you enjoy this article? Sign up for Cassandra’s newsletters to get more stories like this.

You might like:

 Why Being Inspired Matters: The Spontaneous Fulfillment and Healing Power of Joy

Four Good Reasons for Starting a Passion Journal

Why Pursuing Your Passion Not Your Pension is The Ultimate Mid-Life Career Change Strategy

6 Things Successful People Do To Become & Stay Motivated & Happy

Why Sobriety is Cool, Sophisticated, and Savvy

How to unlock your destiny, heal the past, manifest a wonderful future

Thursday, August 16th, 2018

What really inspires me is feeling like there is something you IMPROVE ON. I’m a rare mix of 50 % rational, cognitive and 50% intuitive, empath. Devoted to finding my soul purpose from an early age, I’ve spent many hours and invested a significant amount of time and money finding ways to transcend difficult situations and emerge stronger and more empowered. I’ve found personally and professionally the best solutions are positive, holistic, inspirational and practical ones.

2017 was a deeply transformational year for me. I completed my Reiki Master Teacher– Master Level of the Usui-Tibetan System of Natural Healing on the 5th of September, 2017, Balian Beach, near Tabanan, Bali with renown Reiki teacher, Alison Eaton.
And I also was gifted with the incredible opportunity to receive my Akashic Records Soul History Level 2  training in healing, transformation and manifestation using the quantum energy of the Akashic Records, one-to-one with Chris Wilson, author The Magic of the Akashic Records: Understanding Our Soul History.
I first discovered the Akashic records while researching my historical novel Mona Lisa’s Secret. I know personally and professionally how powerful it is and I am excited to be sharing this truly transformational and life-changing experience with you.

What are the Akashic Records?

The Akashic Records are a spiritual tool that contains the soul history record of your life on earth. They are the gateway to your soul and provide an energetic blueprint of your unique and authentic highest self. Some people describe the Akashic Records as, ‘energetic connective tissue’. It is a powerful transformational energy which, when channeled effectively, yields rapid transformational results.

Your unique soul reading will help you to discover who you truly and who you are destined to be at this point in your life. Your mastersteachers, guides and loved ones in Spirit are waiting to answer all of your questions and help you shift anything that is out of alignment with your true self and highest potential.

If you have any worries, questions or concerns or there is a situation in your life that you are ready to unblock and shift, the answers are waiting for you in your Akashic records. Finding these answers is simple and effortless. An opening prayer will open the Akashic space, and then we can move directly into answering, shifting, and healing the elements most important to you.

The Akashic Records are a space of pure love, non-judgment, non-fear, and non-resistance. It is a completely beautiful, open and safe place to shift anything that is coming up for you. Your unique soul reading will help you to discover who you truly and who you are destined to be at this point in your life. Your mastersteachers, guides and loved ones in Spirit can heal wounds and traumas, take the darkness and turn it into pure light, Confusion willl be turned into clarity, uncertainty into confidence, anger, into acceptance, purpose, and peace, hatred into love.

Accessing your Akashic records will reveal hidden strengths and treasures and make sense of past hurts so that you are able to come to your fullest potential.

How will an Akashic Records Soul Reading reading help you?

  • Your Soul Reading will help move stagnant energy and transform situations in your life that are stuck
  • Discover, and clear energy blocks preventing you from achieving your highest potential
  • Confirm areas of passion and prosperity
  • Provide added confidence and clarity to guide you in the right direction
  • Accelerate your ability to achieve your soul’s purpose
  • Enable you to claim and stand in your power
  • Access and discover your soul’s path
  • Easily step into your authentic self and move into your true life purpose.
  • Live a life of happiness and joy
  • Take your life from ordinary to extraordinary…..amongst many other wonderful things

Healing through the Akashic Records

The Akashic records are a profoundly powerful way to gain healing in your life and connect directly with your soul. They provide transformation at the deepest level

Family and Ancestral Patterns

We all have patterns, habits, belief systems that have been passed down for generations. They say we hold onto the karma of our ancestors seven generations back. Opening your Akashic Records can help you heal and release these old patterns.

Energetically removing these belief systems and ancestral wounds from your consciousness, understanding and making peace with them will free you to achieve your highest potential

Past Lives

Whether you believe it or not we have all had past lives. You may have heard it said, that we are spiritual beings having a human experience on this earth. Our souls reincarnate to help shift and release old patterns. Accessing and understanding what past lives you have experienced, and which ones are affecting you NOW in this lifetime will help you makes sense of so many aspects impacting you in the here and now and guide you toward a happier, more inspired future.

Relationships

Healing relationships with yourself and with others,  whether through self-acceptance or forgiveness of others, will help you find freedom in and joy in your life.  You will open up to new awareness and release fears and resistance you once held in your relationships. You will discover and find truth in your current situation and move into acceptance and love.

Careers

An Akashic Soul Reading will help you discover your true soul purpose – the reason you have incarnated in this life, and provide meaning and purpose to situations that may have previously held you back.  Any negative experiences will be transcended with renewed passion, so you can fulfill your soul’s potential. You will open up to new confidence, belief, and determination to do the work you were born to do.

How Clients Have Benefited 

“While I had a tiny bit of knowledge about Akashic readings I was unaware of how deep this experience would be and how accurate the information would be. The whole reading was profoundly comforting as I felt during it, and have continued to feel, a sense of ‘coming home’ to myself. It makes sense of so many aspects about myself in the here and now and explains so much about me and my past 60 years. I woke this morning with a feeling of wholeness not experienced before and I am looking at my life with a whole new awareness. A wonderful experience, thank you so much.”

~ Catherine S.

 

“I have been buzzing the whole time after my Soul Reading, mostly I feel so different, I wake up thinking differently, I find myself just ‘being’ with people and finding my reactions so different. I have so much more energy. I am excited to be in the world.”

~ Eileen S.

“It was the first day at work today and I loved it! So good to be back in the industry I read my husband out my Akashic Soul Reading reading, he didn’t say much—just what did I think of it. I told him I thought on the mark! It’s been a pretty crazy period in my life. It’s nice having time out from overthinking to be actually doing. As a result of the reading, I’ve experienced a movement of energy and am inspired again, finally!”

~ Terri D.

“Thanks so much for the reading.   I found it very interesting.   One of the things I thought after I sent you my questions was “aaargh”, I should have asked about my real passion: property and what I can look forward to there” but it seems I didn’t need to ask as you hit on to that straight away.”

~ Lisa V.

Experience the magic and alchemy of the Akashic records for yourself. Schedule your Akashic Soul Reading Today.

If you would love to understand your past and unlock your future, schedule your personalized reading here

Learn more about my approach from reading Testimonials to my work.

 

Enjoy that article? Here are three more things you might like:

Interesting interviews: Listen to my best interviews

on topics like overcoming obstacles, finding joy in adversity, following your passion to prosperity.

Online Course: Find Your Passion and Purpose with my best-selling self-paced course made for busy people.

Keynote speaking: Hire me to speak to your organization or team about Resilience, wellbeing, innovation, and motivation.

You can get more of my thoughts on FacebookTwitter, and Instagram.

Mid-Life Career Rescue: Job Search Strategies That Work

Tuesday, June 12th, 2018

 

Prompted by many of my clients who struggle with ageism and also mindset issues re their employability and who are struggling to find a job, I’ve written a new book in my best-selling  Mid-Life Career Rescue series: “Mid-Life Career Rescue: Job Search Strategies That Work”

In fact, just today I was coaching a client who confided, “I’ve been frightened and keep telling myself not to bother looking because employers want someone younger.”

True-Not-True! Yes, ageism exists, but enlightened employers know the value a mature worker brings to the job. Do you? Do you know how to find the jobs that are never advertised? Do you know how to help hiring managers say “yes! You’re hired!”

Successfully finding a job takes skill and confidence, but once you know the rules, you’ll feel more confident, more successful and a whole lot happier.

To increase your chances of getting the job you really want, this book will help you:

•Beat “age bias”

•Increase your awareness of the importance of self-marketing

•Highlight the appropriate attitudes, styles, and behaviors that you need to market your skills successfully

•Prepare you to use a variety of job search strategies, including Using recruitment agencies effectively; Responding to direct advertising, including newspaper and Internet mediums; Outline the steps to successful networking; Provide strategies that will help maintain a positive outlook

•Accelerate your job hunting success

Some people find job hunting very challenging. Perhaps years of conditioning that you should be seen and not heard, acute shyness or lack of practice and experience in the art of self-promotion may be affecting you.

 

In Mid-Life Career Rescue Job Search Strategies That Work you will also discover how to:

•Harness the law of attraction by focusing on areas of passion and purpose

•Tap into the hidden job market

•Let people know what you have to offer confidently

•Overcome stress and doubt

•Boost confidence, courage, and self-esteem

•Help you find and get the job or career you want

Whether you love the idea of the 4-hour workweek, want to find a job that reflects who you are and what’s important to you, or thinking about starting a business, career change after 50 and finding a new job can be yours.

As Richard N Bolles, author of ‘What Colour Is Your Parachute‘, once said to me, “sometimes all it takes is one book, one sentence to transform your life.”

Quit feeling trapped. Reclaim your power! Find a job you love and finally live the life you want. Scroll up and click “Buy Now” before it’s too late.

Available for immediate download for less than the price of a cup of coffee here>>getbook.at/JobSearchStrategies

 

I’m thrilled with this early review from an industry expert

Mid-Life Career Rescue: Job Search Strategies that Work

I was curious about the content of this book, Mid-Life Career Rescue: Job Search Strategies that Work, as I have worked as a careers professional for almost 20 years and with a few variations on job search strategies over the years, my practice and coaching in this area of career coaching has remained largely the same. I wondered if the ideas, the suggestions, exercises and the theories that support these that I learned all those years ago still held true. Did my ideas that I encourage my clients to undertake, still work, were they still in vogue even? Did my ideas need a complete overhaul? I looked to this book in the hope that it would help me face today’s practises and update my own knowledge. So, with my curiosity in full openness, I began to read.

First I was struck by the relevance of my knowledge to what Cassandra was suggesting in 2018. What I have been coaching my clients to do while exploring their own job search journey were still very useful.Second I was encouraged and even felt embraced by the strategies suggested in Cassandra’s book for my own professional re-development process that I am undertaking. Everything I am quietly doing to re-define my working and private life is here in black and white and gloriously celebrated as the way forward.

Never before have I felt so on-track with a major life change as I do right now. I tick off my own strategies as they appear on the pages of Mid-Life Career Rescue: Job Search Strategies that Work. From Dream and Explore to Developing visual plans in a Passion Journal to the exercises relating to Generating Idea’s – I am totally on track.

However, there is room for more ideas and Cloning was one I hadn’t thought off.I hadn’t ever offered that idea to my clients. So over the past few days with a careers client booked in, I decided to test this out. My client’s response, to begin with, was very hesitant, but with gentle encouragement to tap into her more creative and playful self, we had a great time coming up with, at first outrageous, clones for her. Then as the energy settled, she developed ideas for her 5 clones which gave her major leads on strands she could develop and even whole new ways of working. My client now has very solid career options to explore in future career coaching sessions because of this Cloning exercise.

As for me, I am balancing my excessive excited energy in re-creating my work-life balance by regular daily meditation, sitting in stillness, and daily yoga. Cassandra has beautiful ideas, encouraging real-life stories, and powerful and yet very accessible exercises to offer anyone who is either embarking on a job search journey or for anyone already on the journey but looking for further strategies to add new energy to their journey. Mid-Life Career Rescue: Job Search Strategies that Work is a book for job seekers and career professionals alike.

~ Catherine Sloan, Counselor

 

EXCERPT

Networking: Discovering the Hidden Job Market

About 80% of all the positions available at any time are NEVER going to be advertised by Recruitment Consultants or directly by companies looking to employ someone.

By far the most successful job search technique is the process of networking—using personal contacts to uncover the “hidden” job market.

Largely this technique is so successful because organizations also use their networks to find employees when vacancies occur. Advertising is often a last resort, partly because of the time taken to screen applicants, but also because of the additional financial costs.

 

What is Networking?

When you need a builder what do you do?  You ask a friend or an acquaintance if they know of anyone who’s good.   That’s networking!  We do it all the time; we just don’t “label” it. Trust or lack of it is a key reason we don’t rely on advertisements or the Yellow Pages.  There are a lot of phoneys and crooks out there.

Networking is the process of accessing personal contacts via word of mouth to achieve a particular purpose. For the job seeker, this purpose is to tap into the hidden job market. For the employer the purpose of networking is to find out if anybody knows of anyone that’s a) good and b) available.

In its simplest form networking is often called “keeping an ear to the ground”. Networking in the real world is nothing more than overcoming the fears of making contact with others.  It’s simply talk.

But it only happens through an orchestrated effort. You have to seek people out, get them to agree to meet with you, discuss your career aspirations and ask for more contacts. This is hard enough for some people to do face to face.

For so many that are new to Internet job seeking, it is nigh on impossible to do online.  Or so it would seem.

But a growing category of connecting tools are emerging online that will make job seeking-through-networking (or, Internetworking) not only easier—but essential in the years ahead.

REMEMBER, WORD OF MOUTH ADVERTISING IS ONE OF THE MOST EFFECTIVE  MARKETING TOOLS!

 

If Networking Is So Effective why Don’t the Majority of Job-Seekers do it?

FEAR!  One of the most common reasons people don’t network is because of fear of rejection or fear that others will think they are begging for a job.  Lack of confidence and assertiveness are often other factors. Laziness can also sneak in– job hunting is hard work!

It is for these and other reasons that most job hunters prefer to use the more passive job search strategies such as:

• Looking in the newspaper, or on the Internet

• Registering their CV’s online

• Approaching recruitment agencies

These strategies are passive because the job seeker is not taking control and out there actively hunting for a job.  Instead, they are passively waiting for a job to come to them.

The Rule of Thumb is: DON’T PUT ALL YOUR EGGS IN ONE BASKET!  Employing a variety of job search strategies is the key to success.  If you rely on only the passive strategies you are missing out on 80% of the roles which either exist or which could be created for you.

 

Networking for Non-Networkers: A Guide to Feeling The Fear and Doing It Anyway!

Completing the following exercises will help equip you with the know-how to network effectively.

Remember this is the “active job-search strategy”—it does take energy and perseverance but the rewards are huge… finding the work you love, loving the work you found!

 

Call to Action! Prepare to Network Effectively

Some people have a negative mindset when it comes to networking. They think if they contact people they know that these people might think they are begging or hassling them.

Use your own words to describe the term “networking.” Think about the benefits to the other person. Things like saving them the hassle of advertising for candidates if you happen to be a good fit for who they are looking for.

List some of the skills and personal attributes that are required to network effectively, eg research, persuasion, optimism, perseverance, confidence.

What skills and attributes do you already possess?

What skills and attributes will you need to develop?

Prioritize in order of importance. List some ways that you can develop and nurture the areas that are more challenging for you, eg  affirmations, mentors, supportive friends, visualization, and self-help books.

 

The Aim of the Networking Meeting

Just like a fishing net, the aim of networking is to “catch” as much as possible. However, rather than fish, what the active job hunter seeks to gather is as many actual, or possible, job leads as possible.

The aim of the networking meeting is also predominantly about exploring information and gathering market research.  This shift in focus from “give me a job” to “I’m interested in finding out about…” should help to minimize the fear of rejection and to take some of the pressure off all parties.

Remember: just as you don’t like to be rejected, employers don’t like rejecting you!  The key things you are interested in “finding out” are:

• Whether your abilities, skills, and background match the employment needs in that business, industry or organization.

• If so, whether any employment opportunities either currently exist, or are likely to in the future

• If not, whether the person you have initially contacted knows of people within their own network that may benefit from your skill-set and experience. Just like the Internet or World Wide Web – the objective of the active job hunter is covering as much distance as possible in the most effective way. Leveraging off the networks of other people is one of the most effective and efficient ways to do this.

You may strike the jackpot and get a job, but if you don’t, remember:

• Timing is everything

• Your aim is to generate at least two additional leads from each visit, email, or phone call you make.

Identifying Your Network

This diagram below can be very useful in identifying the groups of people that you know.  It is by no means exhaustive!

(And you thought you didn’t have anyone to network with!)

 

Call to Action: Getting Ready to Chat!

From the networking diagram, including any other potential contacts you have added, identify and prioritize five people you could approach and arrange an appointment to see:

 

HOT TIP!

You may wish to set networking goals for yourself to help keep you motivated—for example, 10 networking phone calls per week, resulting in 5 networking visits per week. Don’t forget to include a reward for yourself when you successfully reach your goal.

 

Preparing for Success

Before you make your network approach you should:

Research the company and its senior people.  Some of the things you need to be aware of and may need to be able to talk about include:

• Industry issues

• Organization structure

• Company products and services

• Industry and company profitability

• Competitors

Remember:  people like talking about their jobs and if your interest is based on soundly researched information you are providing yourself with an instant hook to gain their interest.

 

Cold Calls Versus Warm Calls

When deciding on your list of contacts to call remember to distinguish between “cold” contacts and those which are “warm” or “hot”.

Cold contacts are those you have never met, nor know of no one who can introduce you. After moving cities recently I approached the local health board to inquire about their services and to see if they may need mine as a holistic psychologist. I didn’t know them and they didn’t know me. Despite my spontaneous meeting and arriving unannounced the timing was perfect. They told me they were very short-staffed and my skills and experience appeared to be just what they needed. It’s the old adage—if you don’t ask, you won’t get.

Warm contacts are those who someone you know personally knows the person you wish to contact. In this case, your friend, for example, may be able to refer you or at least allow you to mention their name. This gets the relationship off to a warmer start than if you tried to establish contact with no prior “history’ or connection

Hot Contacts are those who you know personally. For example, I know the owner of our local bookstore. Recently he advertised for casual staff. Had I been interested in the role (I love books!) I would stand a ‘hotter’ chance of nabbing that job than someone ‘cold’ who walked off the street.

Remember – even the best salespeople hate cold calling, mainly because the likelihood of “rejection” is increased ten-fold.  Where ever possible leverage off existing relationships!

 

Making a Telephone Approach

Prepare! Prepare! Prepare!  Every aspect of the job hunt process is about preparation – from writing your resume or CV, to preparing answers to questions that may be asked in an interview. Networking is no different especially when it comes time to pick up the phone and make that call.

You should have an outline script and responses to the most common objections prepared in advance.  Remember that most people respond to appeals for help, so your call should use the phrase “help me” as often as possible.

You may wish to use the script which follows as a guide.  It includes ways to respond to common objections.

It is important to remember that it is not so much what you say but how you say it that carries the most weight.  Smile as you speak and, if possible, to stand—these both help you to sound more confident.

 

Example Script:

CONTACT: “Mary McCrae speaking”

YOU: “Hello Mary, my name is John Farr.  I believe that you are the best person to help me.  Jake Evans from XYZ suggested that I give you a call.  I am looking at the career prospects in the Communications/PR industry and Jake suggested that you are the best person to help me.”

I wondered if I could talk to you about your industry before I make a move and would appreciate 15 minutes of your time.”

What follows are sample responses to possible objections:

CONTACT: “I’m not sure I’m the right person.”

YOU: “Jake spoke very highly of you and thought you would be the best person for me to talk to.  I’d be really grateful for your advice – if you could spare 15 minutes.”

CONTACT:“We’re not looking for anybody right now.”

YOU: “I understand.  Of course, I would like to get work inside the Industry, but not right now.  At present, I’m looking at opportunities in various areas and I need someone who could help me to find out more about your industry.  Could we get together this week or next week?”

CONTACT: “I’m very busy right now.”

YOU: “I appreciate that you’re busy but I’d be really grateful for 15 minutes of your time. Perhaps I could buy you a coffee as a sign of my appreciation for giving up some of your time to help me.”

CONTACT:“OK, next week then.”

YOU: “Thank you.  I really do appreciate it.  Which day would suit you best and would you prefer morning or afternoon?”

(Always go for non-core hours with late afternoon the best.  Always offer to leave at the end of 15 minutes – most likely your offer will be refused in which case the obligation to close the meeting passes from you to the contact.)

The above example may seem repetitive and it is.  It is important that you are persistent and don’t lose sight of your goal – to meet with the person face-to-face.

You are unlikely to encounter all the objections listed, although you may get others.

 

Call to Action! Overcoming Possible Objections

Either list three of your most “feared” responses or those objections that you think or feel you are most likely to encounter.

The techniques for overcoming objections used in the example above were: Acknowledge the objection

• Restate your objective

• Use the “15 minute of your time” technique

• Offer alternative time/dates and always leave it up to the contact to decide which option suits them best

Refer back to the objections you highlighted and prepare some responses using the technique above.  Record your answers. (If you couldn’t think of any “objections” ask your friends etc for their input).

 

Questions to Ask When Networking and/or Breaking into a New Industry

Listed below are some typical and effective questions people use when networking or “interviewing for information”. You may wish to adapt the ones below or to completely make up your own ones.  It is helpful to practise asking these questions out loud until you feel comfortable asking them.

How did you get into XXX, eg Public Relations/ HR, etc?

(People love to talk about themselves, and it’s flattering to think someone is interested in what we do and how we got to where we are.  This a great way to help build rapport and begin a relationship)

What advice would you give to someone wanting to get into the industry?

What do you see as the top 5 skills necessary to be effective now and in the future?

(This is a good question to check whether the skills you have now are valuable/marketable and to affirm areas you may need to develop in order to be successful)

What makes a successful (Public Relations/ HR, etc.) person?

What skills, attributes etc. do you look for in people you hire?

Why don’t some people make it in this industry?

(This is a good way of finding out potential pitfalls and how you may highlight your strengths in areas where others may be weak)

What are the values of this organization?

What makes this a great place to work? What attracted you here?

What keeps you here?

(All the above questions are designed to find out the pros and cons of working within the specific organization you have targeted.  Answers will confirm  areas of “fit”).

What issues is your organization likely to face over the next couple of years?

(A good question to identify future skills needs and also to convey interest and enthusiasm in the organization’s future.  Helps to convey less of “What can you do for me?” and more of “What can I do for you?”)

 

Closing Questions

Remember, the initial purposes of your meeting were to:

• Find out information

• See if there are any employment opportunities currently or in the near future

• Generate at least two additional leads

If you have established good rapport and built a good relationship with the person you have just been “interviewing” they will be only too happy to refer you to other contacts they may have.  Remember this is how networking works and why it is so effective. You‘d do the same, wouldn’t you?

Most people hesitate when it comes to asking the sorts of questions below.  Fear of “rejection” is a common reason why.  Remember if you don’t ask, you don’t get.  Besides most employers would be surprised, if not astounded, that you didn’t ask—nine times out of 10 they will be expecting it.

If you are still reluctant, you may like to think of a reward that you can give yourself when you “feel the fear” and do it anyway.  Purchasing a new music album or item of clothing is a good reward.  Each time you hear or wear it will remind yourself of the new, “courageous” you.

 

Some Closing Questions

Do you have any openings now? If the answer is NO: Is this likely to change in the future?

Do you know of anyone else in the industry/this organization that it may be useful for me to talk to? OR

Do you know of anyone else in the industry/ organization who may be looking for someone with my experience?

 

Ending on a Positive Note

You‘ve heard that first impressions count—well so do last impressions!  Be sure to leave on a positive, enthusiastic and grateful note.

You may like to conclude by using the example below or adapting your own:

“I really appreciate all the time you have given up to meet with me. I really like what I have heard.  This sounds like a fantastic place to work/ like a fantastic role/career path.  You must feel very lucky.  Thanks again—I’ve gained a lot.”

Key points to remember are:

• Thank the person you have met

Their time is valuable to them and there were probably half a dozen things they should have, or could have, been doing.  People like to be appreciated.

• Convey that you have really benefited from your meeting with them

People like to feel that what they do makes a difference.  Tell them what you have learned or gained as a result of their input. Your feedback to them is invaluable.

• Show your enthusiasm

The worse you can do is to leave the meeting looking unmotivated.  Even if the meeting hasn’t yielded the results you hoped for, remember the person you have just met may be your best advocate – advertising you by word of mouth to his/her own personal networks.

Follow Up

Out of sight does not necessarily have to be out of mind.  Even well-intentioned people forget – your job is to remind people that you exist.

Follow up one week after your initial meeting or phone conversation.  Include a copy of your Resume or CV, if you had not already left this behind, and a thank you note.

The thank you note should include the following details:

• Confirm the date and time of the meeting

• Highlight key knowledge and insights you gained

• Bullet point how your skills and experiences fit the organizations current and future needs

• A “thank you” statement for the initial meeting and your interest in any opportunities that arise

When to Leave Your CV or Resume

Always have your CV with you in case an employer should ask to have a copy.  It is also a useful “talking” document—while you are in your meeting you can point to your skills and experiences and talk about them in more specific detail than you may otherwise be able to.

The benefit of NOT leaving a CV at the first meeting is that you can further tailor it as a result of the new knowledge you gained. It also takes away the pressure you might feel about seeming like you are “begging for a job”.  We know you are not a beggar. You are an enquirer and an investigator—enquiring as to whether there are any employment opportunities and investigating what other opportunities might exist.

 

REMEMBER: 

Everything that occurs in life is always a matter of timing.  Be patient and have faith that when the timing and the situation is right the opportunity will appear.

Perseverance and maintaining a positive expectation is what separates successful people from unsuccessful people.

 

 

 

This is a review and edited extract from Mid-Life Career Rescue: Job Search Strategies that Work: How to Confidently Leave a Job You Hate and Start Living a Life You Love, Before It’s Too Late by Cassandra Gaisford. Available in paperback or for immediate download for less than the price of a cup of coffee here>>getbook.at/JobSearchStrategies

Mid-Life Career Rescue: Job Search Strategies That Work

Saturday, May 5th, 2018

My little secret…

Mollie MathewsWhen you’re a mature worker and you find yourself in a position where you have to look for work, age bias can be a factor, but it doesn’t have to be a barrier. Although some employers might look for young, less mature hires, older workers have lots to offer, as many smart organizations realize. Successfully finding a job takes skill and confidence, but once you know the rules, you’ll feel more confident, more successful and a whole lot happier.

Some people find job hunting very challenging. Perhaps years of conditioning that you should be seen and not heard, acute shyness or lack of practice and experience in the art of self-promotion may be affecting you.

In my new book, Mid-Life Career Rescue: Job Search Strategies That Work—book.at/JobSearchStrategies— I’ll share the secrets that recruitment agencies will never tell you. I should know—I was once a recruitment consultant myself.

You will also discover how to:
•Harness the law of attraction by focusing on areas of passion and purpose
•Tap into the hidden job market
•Let people know what you have to offer confidently
•Overcome stress and doubt
•Boost confidence, courage, and self-esteem
•Help you find and get the job or career you want

Whether you love the idea of the 4-hour workweek, want to find a job that reflects who you are and what’s important to you, or thinking about starting a business, career change after 50 and finding a new job can be yours. 

As Richard N Bolles, author of ‘What Colour Is Your Parachute’, once said to me, “sometimes all it takes is one book, one sentence to transform your life.”

Quit feeling trapped. Reclaim your power! Find a job you love and finally live the life you want.

Preview or purchase Mid-Life Career Rescue Job Search Strategies That Work today. Available for immediate download from Amazon here—getbook.at/JobSearchStrategies

The strategies in this book will also help job-hunters in their 20s, 30s or 40s successfully change careers. The tips I share are the exact ones I used to move from despair to joy.

When I first decided on a career as a recruitment consultant I thought it would be a great opportunity to help people find jobs they enjoyed and to use my coaching skills.

I didn’t realize that the major part of the job was sales and business development. The seeds of dissatisfaction festered as I realized that I was not using the skills that I enjoyed.

In addition, the things that were really important to me, such as the value I placed on helping people, were compromised. It was a sales culture where the commission earned by putting people into jobs or a workplace, that I knew wasn’t a good fit, was more important than helping people find the right job.

For a long time, I tried to ignore my unhappiness. Finding another job seemed like too much work and secretly I couldn’t help but wonder if maybe I expected too much from my job. Shouldn’t I be grateful to have an income? My self-esteem plummeted and I felt too frightened to look for another job—what if nobody else wanted me?

Before long my growing ‘dis-ease’ with my job bubbled out into painful blisters. I was quickly diagnosed with shingles.

Until I’d experienced what it was like not to do what I enjoyed I didn’t realize how important these things were to me. I started to look for ways to do more of what I wanted and less of what I didn’t. When the opportunity came to move into the career management team I leaped at the chance. I enjoyed it but I still didn’t get to do what I really wanted—hands-on coaching.

Several years later, with my eye to the future, I left the company altogether and aligned myself with a role much more in tune with my soul and my longer-term goals. As I share in Mid-Life Career Rescue: Job Search Strategies That Work The way I found that job was by clarifying what really made me happy and what I wanted in a job, and then, armed with this knowledge (but still a lot of fear and low self-belief )by feeing the fear and tapping into the hidden job market anyway!

Then later still I left the security of that salaried job and embraced the freedom of self-employment and owning my own business. I was a single mum—the sole breadwinner—with a mortgage. There was no safety net other than the preparation I’d done and the belief and knowledge that I had salable skills which were in demand. I’ve never looked back.

Saying Hello And Goodbye

Some of the things I said hello to when I made a move were increased freedom, autonomy and earnings.  I said goodbye to being controlled, and having a cap on my salary.

While there were trade-offs, such as no longer having paid annual leave and statutory holidays, the benefits, including the ability to work from home and the flexibility to care for my daughter—especially during her school holidays—more than compensated for any losses.

Action Task! 

Say hello to your preferred future and goodbye to the past by creating your own hello-goodbye list in your passion journal. Remember to include the benefits you’ll gain by releasing what no longer serves you. Add to this list as you gain more insights from the exercises you’ll discover in Mid-Life Career Rescue: Job Search Strategies That Work.

 

“Change is the end result of all true learning. Change involves three things: First, a dissatisfaction with self—a felt void or need; second, a decision to change—to fill the void or need; and third, a conscious dedication to the process of growth and change—the willful act of making the change; Doing Something.” ~ Dr Phil

 

Quit feeling trapped. Reclaim your power! Find a job you love and finally live the life you want.

Preview or purchase Mid-Life Career Rescue Job Search Strategies That Work today. Available for immediate download from Amazon here—getbook.at/JobSearchStrategies

The strategies in this book will also help job-hunters in their 20s, 30s or 40s successfully change careers.

 

Out now! Cassandra’s new book, Mid-Life Career Rescue: Employ Yourself (2018), is finally here!

Tuesday, January 30th, 2018

 

 

 

I’m hugely excited about every book I write and release, but I’m especially thrilled about Mid-Life Career Rescue: Employ Yourself (2018). This revised edition has been two years in the making! n the making!

HR and Employment predictions for 2018 predict more flexibility in the workplace—which Is great news if you’d love to grow a hobby into a second income stream or develop a flourishing new career. Salaried employment is still a fickle bet, especially for mature workers, so putting some eggs in different career baskets and planning for self-employment is a great risk prevention strategy.

That’s the exact, risk-free way I started my business. I share my story of salary slave entrapment as a single mom, living paycheck to paycheck, struggling to balance childcare, weeping at my desk and fighting shingles, to the exact opposite. In Career Rescue: Employ Yourself learn how I survived, had fun, found happiness and made a fortune. You’ll find plenty of tips in Employ Yourself to help you hustle on the side, avoid burnout, and work less—not more.

Are you already running a business or self-employed and over it? I’ve been there too. And so have many other men and women just like you.  I’m super excited to share Sheree Clark’s inspiring story of mid-life reinvention. Sheree’s gone from being a stressed out, desperately unhappy, over-drinking company director to blissed out media star and healthy living coach.  In Career Rescue: Employ Yourself (2018) she shares her favorite tools for helping get back on track when you’re feeling lost, and how to quit your job and figure it out.

 

  • Keep your day job, and start something on the side
  • Discover why pursuing your passion, not your pension is the ultimate mid-life career change strategy
  • Learn the success secrets of other mid-life entrepreneurs and ignite the courage to change careers
  • Quit your job. Change your life. Stress less! Ditch a job you hate, live your purpose and create a happier, healthier life.
  • Learn how to make a living from your writing, blogging and more
  • Discover the inner freedom and flexibility of being your own boss.

 

5 STAR REVIEWS 

“More and more people today, either through choice or necessity, are looking for new and more fulfilling ways of working and earning their livings. Old ways are breaking down. Today, sacrificing your deeper passions for the security of a paycheck is no guarantee of security. Following your heart and deeper self is the new security. In this book, Cassandra helps you find your work, inspiring you to consider new possibilities, gently guiding you beyond limiting thinking, and helping you find your own true self and authentic work.”
~ Nick Williams, Author of The Work We Were Born to Do: Find the Work You Love, Love the Work You Do

“Stop. Don’t leave your job and start a business until you’ve read this book. I was pleased to see Cassandra tackle the real challenges starting a business poses. Things like finding the right business, how to start with little or no money, and how to leverage it to create a great lifestyle, to name a few. If you get to a stage in your life where you want to leave your job and start a business, this book will help you. Each chapter focuses on one highly practical aspect of starting your own business.”
~ Barry Watson, Author of #1 best-seller Relationship Rehab

“This book has given me another kick up the bum, to write it all down, work from the end result backward, envisage the ‘as if’ and build the staircase I need to climb.”
~ Cate Walker, 5 Star Review

“Makes you think and offers strategies to make it work! I met Cassandra about 17 years ago after being made redundant—the advice she gave me and the challenges she threw at me even then have remained in my psyche and continue to give me motivation. So reading her books it’s easy to hear her voice, continuing on with that motivation. I usually skip reading other people’s stories as many of them don’t translate to real life for me. But many in this book resonated, in particular, the opportunity that I have to follow not just one passion, but I can follow all three, and make them work! With ageism alive and well, I’ve had so many rejections for job opportunities that it’s a matter of survival that you have to tread your own path—find opportunities for yourself. This book has given me the confidence that I CAN make it work.”
~ L.A. Brown, 5 Star Review

 

I hope you absolutely adore reading Midlife Career Rescue: Employ Yourself! It’s one of my new favorites.

 

Launch Special—30% today only!

Please feel free to share this newsletter and special offer with any unhappy@work friends or aspiring entrepreneurs!

Happy reading,
Cassandra

 

P.S. I will be writing again soon with some exciting news…plus a surprise announcement!

 

 

Midlife Career Rescue: (Employ Yourself): How to confidently leave a job you hate and start living a life you love, before it’s too late” is out now. To purchase your copy and learn how to follow your passion to prosperity, click here to go to your online bookshop—getBook.at/EmployYourself2018

 

 

 

 

 

 

 

Featured reader—Cate Walker

I first met Cate when she reached out to me after reading Mid-Life Career Rescue: The Call for Change. Cate, I’m indebted to you for offering to proofread the first edition of my book in your spare time, especially when you had so much stress happening in your toxic workplace. I’m so glad that in reading my books you were inspired to quit and start your own business! Thank you for re-editing the 2018 edition of Employ Yourself, and for your feedback below:

“Re-reading this book has given me another kick up the bum, to write it all down, work from the end result backwards, envisage the ‘as if’ and build the staircase I need to climb – or the timeline to follow. Having read other books, and returned to this one, it all starts to gel. The other thing I have come to accept in the last few weeks is that I cannot do this alone, without mentors etc. And I’m looking forward to having a change of scenery over January, in Tasmania, to inspire me & be able to do some serious planning – this will be as close to a “retreat” as I can get at the moment. And I KNOW that I must work on my own health & well-being – as a priority – for all this to work. I am actually excited for 2018. I will do anything now to NOT fall in a heap as I did this year. Everything crossed!!

This, for me anyway, has been your most helpful book. Maybe the timing was just right and confirmed what I needed to do, to move forward.”

Why Pursuing Your Passion Not Your Pension is The Ultimate Mid-Life Career Change Strategy

Saturday, January 13th, 2018

 

 

“The starting point of all achievement is desire.”

Napoleon Hill, Author, Think and Grow Rich

 

First things first! Start from the heart.

The first and most important commandment of choosing and growing your business is to follow your passion.

Creating a successful business that you’ll love is impossible without passion, enthusiasm, zest, inspiration and the deep satisfaction that comes from doing something that delivers you some kind of buzz.

Passion is a source of energy from the soul, and when you combine it with a product or service that benefits others, that’s where you’ll find your magic.

Kevin Roberts, former CEO worldwide of advertising agency Saatchi and Saatchi, passionately believes that love is the way forward for business. Meeting peoples’ needs, hopes, dreams, and desires, or offering something which helps them solve problems for which they’d love a cure, is good for people and its good for business.

“For great brands to survive, they must create Loyalty Beyond Reason,” he writes in his book Lovemarks: The Future Beyond Brands. Roberts argues, with a ton of facts, and emotionally evocative images to support his premise, that traditional branding practices have become stultified. What’s needed are customer Love affairs. “The secret,” he maintains, “is the use of Mystery, Sensuality and Intimacy.”

Other experts such as Simon Sinek, author of the bestselling book Start With Why, and Robert Kiyosaki entrepreneur and author of the Rich Dad, Poor Dad books, may urge you to begin with rational, head-based logic.

I’m advocating a similar, albeit less analytical approach to begin with. But the premise is similar, to create something meaningful for yourself, and for the customers and clients you wish to attract, you must believe in what you are doing. Your business idea must matter. You must know why it’s important—to yourself and to others.

“‘Why’ is not money or profit—these are always the results. Why does your organization exist? Why does it do the things it does? Why do customers really buy from one company or another?” challenges Sinek in his book.

I would add, what is its purpose? Roberts, would add, how can you make them fall in love with you and inspire loyalty beyond reason?

 

How to Find Your Why

When you discover and tap into your passion, you’ll find your why. You’ll also find a huge source of untapped potential that seems to be fearless and knows no bounds. Pursuing your passion in business is profitable on many levels.

Firstly, when you do what you love, this is most likely where your true talent lies, so you’ll stand out in your field. Passion cannot be faked.

Secondly, you will be more enthusiastic about your pursuits. You will have more energy and tenacity to overcome obstacles, and more drive and determination to make things happen.

When you do what you care most about and believe in with such a passion, your work will be not something that you endure, but something that you enjoy. More importantly, work will become a vehicle for self-expression.

Thirdly, passion attracts. As multi-millionaire businesswoman Anita Roddick once said, ‘We communicate with passion and passion sells.

Ms Roddick founded her company, The Body Shop, on one simple premise—beauty products tested on animals was cruel, barbaric, unnecessary and immoral. Millions of men and women around the world agreed.

People like to do business with people who are passionate about their products and services. When global financial services company KPMG re-branded with passion as a core theme, profitability soared. Check out my presentation on Slideshare to find out how:

http://www.slideshare.net/CassandraGaisford/passionslides-with-kpmg-slides

Hearts on Fire

The key to sound business planning begins from the inside out. First you need to determine who you are, who you want to be, and what you want to contribute to the world. In working this out, there is no better place to start than with finding out what sets you heart on fire and why.

Michael Jr. Comedy, a stand-up comedian and author, explains how discovering your why helps you develop options that enable you to live and work with purpose.

“When you know your why, you have options on what your what can be. For instance, my why is to inspire people to walk in purpose. My what is stand-up comedy. My what is writing books…. Another what that has moved me toward my why is a web series that we have out now called Break Time.”

Check out this clip from one of Michael’s most successful episodes http://bit.ly/1PnOTrH. You’ll see how working with passion and purpose awakens dormant talents and enables souls to fly higher.

“When you know your why your what has more impact because you are walking toward your purpose,” says Michael.

We’ll dive deeper into discovering your life purpose in the following chapter.

 

Surf the Web

http://www.eofire.com: Fuel your inspiration by checking out this top-ranked business Podcast where some of the most inspiring entrepreneurs are interviewed 7-days a week. Founder and host John Lee Dumas shares his journey from frustrated employee to inspired entrepreneur via video here http://www.eofire.com/about/

 

Discovering Your Passion 

Everyone is capable of passion; some people just need help taking it out of the drawer. Look for the clues. Often this involves noticing the times you feel most energized and alive, or when you experience a surge of adrenaline through your body.

Sometimes it’s the moments when time seems to fly. Perhaps it is something you love to do and would willingly do for free.

Passion is not always about love. The things that push your buttons can lead you to the things that you’re most passionate about.

Working long hours, too much stress, financial strain or a whole raft of other constant pressures can soon send you drowning in a sea of negativity—killing your passion and robbing you of the energy and positivity you need to make a life-enhancing change.

If stress is taking a toll on your life you may want to check out the first book in the Mid-Life Career Rescue series, The Call For Change. The strategies and tips in the book will help you restore the balance and get your mojo back. You’ll also learn how to boost your ability to generate ideas. Available on Amazon in paperback and eBook by clicking the following link >> getBook.at/CareerChange

If you need more help to you manage stress my book, Stress Less. Love Life More: How to Stop Worrying, Reduce Anxiety, Eliminate Negative Thinking and Find Happiness, available as a paperback and Ebook will help. Navigate to here—getBook.at/StressLess.

 

Action Task! Find Your Passion

Real passion is more than a fad or a fleeting enthusiasm. It can’t be turned on and off like a light switch. Answering the following questions will help you begin to clarify the things you are most passionate about:

  1. When does time seem to fly? When was the last time you felt really excited, or deeply absorbed in, or obsessed by something? What were you doing? Who were you with? What clues did you notice?
  2. What do you care deeply or strongly about? Discovering all the things that you believe in is not always easy. Look for the clues to your deep beliefs by catching the times you use words such as ‘should’ or ‘must.’
  3. What do you value? What do you need to experience, feel, or be doing to feel deeply fulfilled?
  4. What pushes your buttons or makes you angry? How could you use your anger constructively to bring about change?
  5. Which skills and talents come most easily or naturally to you? Which skills do you love using? What skills do you look forward to using? What gives you such a buzz or a huge sense of personal satisfaction that you’d keep doing it even if you weren’t paid?
  6. What inspires you? To be inspired is to be in spirit. What bewitches and enthralls you so much that you lose all track of time? What makes your soul sing? What floats your boat? What things, situations, people, events etc. fill you with feelings of inspiration? List all your obsessions and the things that interest you deeply. If you’re struggling to identify your interests and inspirations, you’ll find some handy prompts in the next chapter.
  7. Keep a passion journal. My passion is passion—to help others live and work with passion and to bring about positive change in the world. If you’re not sure what you are passionate about, creating a passion journal is one simple but powerful technique to help achieve clarity. Your passion journal is where manifesting your preferred future really happens. I’ve been keeping a passion journal for years and so many things I’ve visualized and affirmed on the pages, are now my living realities—personally and professionally.

Love Is Where The Magic Is

Love is where the magic is. When you love what you do with such a passion you’d do it for free this is your path with heart. You’ve heard the saying, ‘when you do what you love, you’ll never work again.’ It’s true. Work doesn’t feel like a slog, it feels energizing.

As Annie Featherston, writing as Sophia James, shared in my second book, What Makes You Happy, “When you combine your favorite skills with doing something you completely and utterly love, you come home to your True Self and find your place of bliss. The result? Contentment—and more often than not, producing something highly marketable.”

Download my free tip sheet to help you create your own passion journal here: www.worklifesolutions.nz/books/career-rescue

Passion in Business

A good way to find your own passion and identify ways to turn it into a fulfilling self-employment opportunity is to look for examples of others who have started businesses they are passionate about.

Here are just a few of many examples:

A passion for bugs! Brian Clifford is passionate about helping people and bugs. He has combined his passion into a successful business as a pest controller.

“All the rats, all the maggots, all the cockroaches all over the place, these are the things that I love doing,’ he says. His business motto is, ‘If it bugs you, I’ll kill it!”

Check out his business here >> www.borercontrolwellington.co.nz

 

A passion for bones! John Holley has turned his passion for bones into a business, Skulls Down Under, selling skeletons to museums all over the world.

Check out his business here >> www.skullsdownunder.co.nz

 

A passion for Maori food. Charles Royal’s passion for finding a way to incorporate traditional Maori foods into modern dishes led him to start his own business – Kinaki Wild Herbs.

“I had learned a lot about the bush during my time in the army and have taken that knowledge through the years, developing food tours and cooking classes using what we gather from the wild. I love organics and making something out of nothing, but you have to know what you are looking for,” says Royal. Air New Zealand now serves pikopiko and horopito in its First and Business Classes.

Check out his business here >> www.maorifood.com

 

“Passion is Everything-If You Don’t Have It You Will Not Succeed”

A love of good food and a lifelong dream to open their passion-driven business in London fueled Wellington restauranteurs Vivienne Haymans and Ashley Sumners’ move to the UK.

“We both felt we had gone as far as we could with our business in New Zealand and wanted to move further afield,” says Vivienne.

“I came here for a three-month holiday, secretly wanting to stay longer and build a business overseas. On arriving I discovered that London seriously needed a restaurant like our Sugar Club in Wellington. There was nowhere in London doing anything like it. I called Ash and a year later he also moved to London after selling our Wellington restaurant.”

They relocated the restaurant to Notting Hill in 1995, then to Soho in 1998, winning the Time Out “Best Modern British Restaurant” award in 1996 and “Best Central London Restaurant” award in 1999, along with several Evening Standard Eros awards.

Since then they have expanded and diversified their restaurant business, opening a chain of modern traiteurs (Italian-style delicatessens) that offer delicious, easy-to-prepare hand-made meals and great New Zealand coffee.

The first of these is called The Grocer on Elgin, situated in the heart of Notting Hill. Vivienne designed all three restaurants and ‘The Grocer on’ stores.

Like many people following their passion Vivienne and Ash faced significant barriers before finally making it big.

“It took Ash and I seven years to fulfill our dream of opening The Sugar Club in London. When we first arrived there were huge premiums being asked for restaurant sites.

Then, with the early 90s recession they were giving restaurants away but, like now, the banks were not lending. We had no property assets at the time, limited funds, a reference from our NZ lawyer, accountant and bank manager and a handful of NZ press clippings. The banks wanted property assets and UK business records. No less.”

Just when it looked like the obstacles were insurmountable, their passion for great food and design, the quality of the produce, and the integrity of its production, produced lucky fruit.

“We were offered a site by a landlord that we had had dealings with in the past. He liked what we did and gave us the lease. We developed the old Singapore Pandang into the Notting Hill Sugar Club. I borrowed an extra £5000 from my mum and paid her back in a month. It was an instant success and well worth the long wait.”

Vivienne says that following their passion is an important ingredient in their success.

“Passion is everything—if you don’t have it you will not succeed. It is hard work; your passion will pull you through the seriously bad times, which will always occur.”

Hot Tip! Gathering your own examples of passionate people and businesses is a great way to build confidence and generate your own business ideas.

Here are some things that other people who are self-employed are passionate about:

  • Creating BusinessesEntrepreneurs Melissa Clarke Reynolds and Eric Watson
  • AirportsGraham is an airport designer
  • BoatsBill Day runs a specialist maritime service business
  • BeautyJoy Gaisford, Designer
  • FoodRuth Pretty, Caterer and food writer
  • AstronomyRichard Hall, Stonehenge Aotearoa
  • DesignLuke Pierson, runs a web design business
  • RocksCarl created Carlucciland—a rock-themed amusement park
  • PassionCassandra Gaisford helping people work and live their passion! www.cassandragaisford.com

Here are some things that some businesses are passionate about:

  • Animal Welfare and Human RightsThe Body Shop
  • TechnologyMicrosoft, Apple
  • Helping peopleWorklife Solutions, Venus Network
  • EqualityThe EEO Trust, and the Johnstone Group
  • The EnvironmentThe Conservation Department
  • HoneyThe Honey Hive
  • ChocolateChocaholic
  • Pampering OthersBox of Chocolates and East Day Spa

 

Tune In To Your Body Barometer

What pushes your buttons or makes you angry? Having my manager threaten to ‘smash my head in,’ and working with others who were bullies and tyrants, the relentless pursuit of profit at the expense of caring for people, and numerous work restructurings, motivated me to gain my independence.

That and getting shingles—something I wrote about in my first books, The Call for Change, and also What Makes You Happy.

Shingles was definitely my body barometer sending me a red alert! As was seeing my colleagues suffer heart attacks.

As Neale Walsch, the author of Conversations with God, says, “Judge not about which you feel passionate. Simply notice it, then see if it serves you, given who and what you wish to be.”

So, as I’ve mentioned earlier, rather than become bitter, I thought how could I use my anger constructively to bring about change?

I decided I wanted to help people find jobs that made them happy, and I wanted to help victims of workplace bullying. That was my why and my what.

Stepping Stones to Success

I started a career counseling business for an established workplace counseling organization before going out on my own.

Working as an employee first gave me the confidence to fly free. I became more motivated when the CEO changed and the new boss tried to manage me. Increasingly, the job began to frustrate me.

It lacked challenge, my salary was capped, and I was finding it increasingly difficult to balance childcare. The final clincher, however, was when I did the math.

I worked out my hourly rate as a full-time salaried employee, versus what they charged me out per hour, and how much business I was bringing in for them, and came to the conclusion they were buying my skills, but they weren’t paying me enough. I could work less and earn and achieve more if I employed myself. I started to feel excited!

 

Action Task! Tune into Your Body Barometer

Notice the times you feel strong emotions. These could be annoyance, irritation and anger. Or they could be a sense of excitement, a state of arousal, a feeling of limitless energy, a burning desire, a strong gut feeling, a feeling of contentment or determination. Notice these feelings and record them in your passion journal.

Go deeper. Ask, “How could I make a living from my passion?” or “How do others make a living from things that excite or motivate me?”

Explore possibilities. Even a simple Google search, or generating ideas with others could get you started down the right path.

** FREE BONUS **

If you haven’t downloaded the free copy of the Passion Workbook, download it here >>

 

This is an edited extract from Midlife Career Rescue: (Employ Yourself): How to confidently leave a job you hate, and start living a life you love, before it’s too late” by Cassandra Gaisford. To purchase your copy and learn how to follow your passion to prosperity, click here to go to your online bookshop.

The Effortless Path to Manifesting Your Business and Career Goals

Friday, January 5th, 2018

 

I love this picture that my daughter Hannah shared recently—it illustrates so powerfully the life-changing magic of creating a Passion-driven business and career planning journal.

When she pasted images of oracle cards in her passion journal she was only 12. Now a beautiful woman in her late twenties, and after many, many horrid work experiences (she would often ring me up in tears—after being bullied shouted at, and working in toxic work environments), she’s now a soulful entrepreneur. Check out her new passion and purpose inspired business as a Spirit Conduit and Intuitive Healing Coach, https://www.hannahjoyspirit.com.

The Effortless Path to Manifesting Your Business and Career Goals

Are you thinking of starting a business? Would you love to employ yourself but have no idea what to do or how to begin? Or do you have an existing business but yearn for a fresh start? This ultimate guide contains all of the obvious and not-so-obvious best practices of creating successful businesses. Think of this guide as your key to manifesting a prosperous business easily.

First things first: start from your heart.

Growing and creating a successful business is impossible without passion, enthusiasm, zest, inspiration and the deep satisfaction that comes from doing something that delivers you some kind of buzz.

Unlock your unique wealth code. Ignite your passion and purpose!

The first and most important step to choosing and growing your business is to follow your passion. Passion is a source of energy from the soul, and when you combine it with a product or service that benefits others, that’s where you’ll find your magic and transformational success.

Kevin Roberts, former CEO Worldwide of advertising agency Saatchi and Saatchi, passionately believes that love is the way forward for business. Meeting peoples’ needs, hopes, dreams, and desires; or offering something which helps them solve problems for which they’d love a cure, is good for people and its good for business.

“For great brands to survive, they must create Loyalty Beyond Reason, he writes in his book, Lovemarks: The Future Beyond Brands. Roberts argues, with a ton of facts, and emotionally evocative images to support his premise, that traditional branding practices have become stultified. What’s needed are customer Love affairs. “The secret,” he maintains is the use of Mystery, Sensuality, and Intimacy.”

Your passion-driven business planning journal is the perfect place to begin your love affair.

The easy Passion-Driven Business Journal four-step template won’t chain you to a fixed way of doing things. You’ll have the freedom to dream, create, plan, and structure your beautiful business how and when you like.

Discover the Secret Successful Entrepreneurs Are Using to Create Their Way to Wealth…

Using the 10x Passion-Driven Prosperity Strategy

You’ll learn how to:

• Discover your passion and purpose

• Define your criteria for work satisfaction and happiness

• Develop Grit: The power of passion and perseverance

• Be inspired, gain clarity, and plan for success

• Manifest success easily

• Create a passion-driven business—working from home or anywhere in the world

 

Create Your Passion-Driven Business Today with This Easy-to-Follow Guide and Follow Your Passion to Prosperity!

 

This is an edited extract from The Passion-Driven Business Planning Journal: The Effortless Path to Manifesting Your Business and Career Goals by Cassandra Gaisford. To purchase your copy and learn how to stress less and love life more, click here—

viewBook.at/PassionBusinessJournal

 

 

 

 

 

 

 

 

Follow your passion and purpose to prosperity—online coaching program

 

If you need more help to find and live your life purpose you may prefer to take my online course and watch inspirational and practical videos and other strategies to help you to fulfill your potential.

Easily discover your passion and purpose, overcome barriers to success, and create a job or business you love with my self-paced online course.

Gain unlimited lifetime access to this course, for as long as you like— across any and all devices you own. Be supported by practical, inspirational, easy-to-access strategies to achieve your dreams.

To start achieving outstanding personal and professional results with absolute certainty and excitement.

Click here to enroll or find out more— https://the-coaching-lab.teachable.com/p/follow-your-passion-and-purpose-to-prosperity

Mid-Life Career Rescue 2018

Tuesday, December 12th, 2017
 
I’m super excited to be creating a revised version of the books in the Mid-Life Career Rescue series. And I’m thrilled that Sheree Clark, a healthy living (life) coach, is sharing her amazing story of mid-life reinvention. Sheree Clark followed her enthusiasm—her passion for helping others and sharing what she had learned through her own life challenges led her to start her coaching business. The seeds of change were also cultivated during a stressful time in her life and her former job.
 
“Fork in the Road is truly a crescendo of all of my life experience. I work with my clients to transform their health, reclaim vitality and mental focus, and help ensure they gain clarity on their vision and purpose. These are all things I have done for myself over the course of the last 6+ decades of life,” she says.
 
“My current business began after I decided to leave the agency world and (my now-ex) behind.During my time owning the agency, I had taken a variety of classes simply out of an interest in personal development. Many of the courses had to do with health, nutrition and emotional maturity.
 
Eventually, as I became less interested in the marketing work and more involved in the business of human potential, it became harder to rally enthusiasm for owning an agency.
 
Finally, just as we were preparing to commemorate 25 years in business together, I told my partner I wanted to exit our partnership to begin something new. At that point, I still wasn’t certain what my new work would look like, but I knew it wasn’t fair to anyone (most especially me!) to stay where I knew I was no longer fully engaged.
 
So, in essence, I quit—and then I figured it out.”
 
If you’d love to quit your soul-sucking day job, or would value some help figuring out your next move, you’ll love the expanded 2018 edition. More news soon about this new release. If you can make it to Wellington, New Zealand in Jan 2018, or Bali, Indonesia in Aug 2018 I’ll help you first hand! Contact me for more details – cassandra@cassandragaisford.com

From Chained to the Office, to Freedom in the Country—How to Manifest Your Dream Career or Business

Thursday, November 30th, 2017

 

“What counts for me, in business and in life, is making a difference. That and having fun. Okay, it’s not always fun. Sometimes it’s b***** stressful,” says Laurie Wills, a mortgage expert with a passion for butterflies.

“But work feels less like a slog when I get to help awesome people make their dreams come true. I’m lucky to have clients I’m proud to call friends. Of course, the odd bottle of champers I’m sometimes sent goes down a treat too.”

But Laurie yearned to be free from the confines of an office. He wondered if he needed a break from the industry. But then after analyzing what he really needed to be happier at work it came down to two central themes. More freedom and control.

He sold his shares in his first mortgage business, and after a short break, started a new business, Awesome Mortgages. With a vision for the future, and a blueprint about how he wanted to operate, he re-engineered his processes. An early adopter of new technology, at the time of writing, he remains one of very few, if any, mortgage advisers working remotely.

“It was exciting to see some of my clients make a move to a warmer climate, and I thought, ‘that’s what I want to do too.”

It was an audacious move that definitely paid off. Together with his partner, they left Wellington and moved onto their own lifestyle block, overlooking the magical Bay of Islands in New Zealand.

It was a dream that wouldn’t have come true had he not spent time early on in his career planning, getting clarity about how he wanted to live and work in the future. But the move wasn’t without some apprehension.

“How will people feel if we’re based in the Winterless North,” I wondered. “Will they balk and walk if they can’t do business over a caffeine shot? What about the tie, the dark suit, the polished shoes? Will a T-shirt and shorts send the wrong message?

“I thought it could, but my partner, said, ‘Trust me. It’s what you do, the results you get, and the integrity you do it with, that attracts people to you, and keeps them coming back. That, and all those razor-sharp deals.’

“We kept our dreams alive by creating a manifestation board on the fridge. One of the captions we pasted was, ‘Thriving Up North.’ And that vision has come true. The financial years since making the move have been the biggest, most financially successful in my career as a mortgage expert.”

In the first year alone after swapping his pinstriped suit for shorts, Laurie helped his clients purchase in excess of $65 million dollars worth of property. In the following two years, all records have been broken.

There is a myth that people’s highest income earning years are over after fifty, but as Laurie’s experience shows changing it up can pay big dividends.

“Best of all we’re both happier as a couple,” he says. “Plus, I’ve still been able to pursue my passions.”

Laurie’s passion is researching exotic butterflies. He is renown by many as the Indiana Jones of the butterfly world, due to his exploits and intrepid exploring in jungles, inaccessible mountains, and dangerous landscapes. He’s discovered many species new to science and co-authored several important scientific articles.

His passion sustains him, but he accepts it’s not something he can do to make the kind of living he aspires too. While he’s also passionate about negotiating the best outcomes for his home-buying clients, his day-job funds his lifestyle and passion. And now that he’s taken control back and re-engineered where, when and how he does his work he has better balance.

“Some of the negotiations I’ve concluded while up a tree, butterfly net in one hand, iPhone in the other, while in Papua New Guinea. I’ve also helped people buy homes while I’ve been high in the mountains of war-torn Bougainville.

“Then there were the mortgage negotiations made all the sweeter while I was swinging in a hammock in Fiji. But most of my help has been given while enjoying my own slice of paradise back home. I really do think the warmer climate has given me superpowers when it comes to getting the best outcomes for my clients.”

Yip, there’s a myth in the mortgage industry which Laurie has happily proved wrong, that you have to don a tie, work relentless nights and weekends, and invade peoples’ privacy by going to their homes.

By making positive changes in his life that better reflect how he wants to live and work he’s proved recent research conducted by the University of Cologne right—happier people earn more money and that makes life even sweeter.

In the next chapter, we’ll summarize the key themes and help you find your sweet spot.

This is an edited extract from The Passion-Driven Business Planning Journal: The Effortless Path to Manifesting Your Business and Career Goals by Cassandra Gaisford. To purchase your copy and learn how to stress less and love life more, click here to go to your online bookshop.

How to develop more grit and perseverance – consult the oracle

Monday, November 13th, 2017

I don’t care what you think about me. I don’t think about you at all

~ Coco Chanel

Gabrielle Bonheur “Coco” Chanel had to overcome obstacles to success just like you and I. She suffered many hardships, including the death of her mother when she was young, being abandoned by a father who didn’t love her, growing up in an orphanage, and the stigma of her early years which plagued her throughout her life.

She suffered extreme poverty, self-doubt, low self-esteem and craved love. People jealous of her talent also spread malicious rumors and tried to undermine her success.

But she didn’t let obstacles stop her from doing the work she loved. The pursuit of excellence born from her experience, fueled by her determination to be an independent woman, and the desire to liberate others, ultimately led to her success.

Her boundless imagination, strength of purpose and courageous spirit is an inspiration to young and old. Have you ever wondered what sustained her throughout her life and career?

Tarot and other subjects such as astrology, alternative healing, psychic phenomena, spirituality, and a fascination with the Goddess legends, captured Coco Chanel’s interest.

She, like many people, found great wisdom, peace, comfort and healing from an eclectic array of spiritual rituals.

As the astrologer, Jessica Adams, shares on her website, “Coco Chanel used the Lenormand oracle card deck to help her in business—as well as in her personal life. As my friend, Justine Picardie explains in her acclaimed biography of Chanel, ‘the cards still rest where she left them, lying in a moment frozen in time, in her apartment in Paris.’”

Coco was taught the precepts of Theosophy by the first and foremost love of her life, the English playboy, Captain Arthur Edward “Boy” Capel (CBE).

Theosophy is defined by some sources as, “A collection of mystical and occultist philosophies concerning, or seeking direct knowledge of, the presumed mysteries of life and nature, particularly of the nature of divinity and the origin and purpose of the universe.”

My first experience with psychic phenomena and the tarot was when I was a teenager in New Zealand in the late 70s. A friend had given her baby up for adoption and asked me to come with her to visit a psychic for a reading.

I remember feeling both apprehensive and excited. I was amazed that the reading revealed such true things about my life, and I knew then that there was something special about tarot cards.

Like Coco, it’s a fascination that stayed with me throughout my life and which continues to provide inspiration courage and fortitude—both personally and professionally. No one knows exactly how tarot cards originated. The earliest Tarot deck dates back to the 1400s Renaissance Italy.

‘I’ve come to believe that a lot of wisdom was incorporated in the tarot. I feel, as others do, that the ancient keepers of the old ways or earth-based spirituality, wanted to pass on information,” writes Karen Vogel in the introduction to her Motherpeace Tarot Guidebook.

‘As warfare increasingly became a way of life in the Dark Ages of Europe, old ways were lost as whole cities and civilizations were wiped out.

‘It was more and more difficult to pass on oral and written traditions since whole cultures were destroyed and ancient libraries burned. One of the traditional stories about the origins of the tarot is that the wisdom keepers in these cultures were the storytellers, artists, and healers.

They chose between writing a spiritual or philosophical text or putting the knowledge into a game. They decided that a game in the form of cards would last longer, be more accessible to everyone, and easier to hide.’

By the time of the Renaissance Christianity had dominated Europe as both a political and religious powerhouse. Millions of women, who were often the healers and spiritual leaders, were murdered during the Inquisition. Those who threatened Church authority or knew about ritual and healing, either died or went into hiding, taking certain information with them. It was in this atmosphere that tarot began and subsequently spread all over Europe.

Of all the psychological theories in the West, that of revered Swiss psychologist Carl Jung stands out as most applicable to Tarot.

Jung wrote about Tarot on several occasions, seeing it as depicting archetypes of transformation like those he found in myths, dreams, and alchemy.

He described its divinatory abilities as similar to the IChing and astrology, and late in life established a group who attempted to integrate insights about a person based on multiple divination systems including Tarot.

Jessica Adams also notes, “This connection with astrology is not something that the house of Chanel shies away from today. In fact, I vividly remember Karl Lagerfeld’s illustration of the zodiac sign Sagittarius, decorating my horoscope column in Vogue Australia.”

Astrology also played a major role in Lagerfeld’s campaign for the perfume Chance, where a lion plays a key role. The ‘Chanel-Leo’ is very important when understanding the house of Chanel, the woman who created it—and the fragrance.

Jessica Adams also suggests that one of the cards in Coco’s Lenormand deck inspired one of the secret ingredients contained in Chanel N°5, “…this card shows a beautiful green tree, seven love hearts, and the message… ‘A tree far away means good health—when near—illness there will be, many trees close together means things will turn out all right, you’ll see.’

As we now know, a naturally occurring tree moss is one of the secret ingredients in Chanel N°5 fragrance. A coincidence? Or did Chanel bring together astrology and the Lenormand, when choosing her blend?”

Your Challenge

Experiment with tarot—either have a reading with an experienced tarot card reader or study the cards and their meanings for yourself

Feed your curiosity—take note of the places and circumstances where tarot, astrological symbols and other mystical and occultist philosophies are used—in business and life

How could you blend astrology and tarot into your career and life?

He who has a mind to understand, let him understand

~ Mary Magdalene, in The Gospel of Mary

 

This is an edited extract from The Art of Success: How Extraordinary Artists Can Help You Succeed in Business and Life (Book Two: Coco Chanel) by Cassandra Gaisford. To order a copy for less than the price of coffee and cake click here to go to your online bookshop.

How You Can Think Like Leonardo da Vinci and Unlock Your Creative Potential

Thursday, November 9th, 2017

Whenever I’m in a slump or needing an inspirational boost I turn to people who are smarter or more skilled than me for good advice.

I’ve done the same with qualities I’ve wanted to develop, like patience. “What would Mother Theresa do now?” I asked many years ago. Mother Theresa wouldn’t shout! She wouldn’t lose her cool. She’d send loving kindness and smile. And that’s what I did whenever I got frustrated.

Leonardo da Vinci was super smart! As I wrote The Art of Success: How Extraordinary Artists Can Help You Succeed in Business and Life, I applied the strategies I’m sharing with you to help me finish this book and make progress with my historical novel, Mona Lisa’s Secret

If you’ve been procrastinating, experiencing self-doubt, feeling fearful, or just getting in your own way, you’re in good company, Leonardo’s been there. I’ve been there too—as have many successful people. Guess what, getting in your own way is normal!

I promise there are solutions to the problems you’re currently facing—and you’ll find them in the pages of this book.

Dig into The Art of Success and let Leonardo da Vinci be your mentor, inspiration, and guide as he calls forth your passions, purpose and potential.

Through the teachings of Leonardo, extensive research into the mysteries of motivation, success and fulfilment, and my own personal experience and professional success with clients as a holistic psychologist, The Art of Success will help you accelerate success. Together, Leonardo and I will guide you to where you need to go next and give you practical steps to achieve success.

I was once told that I had the soul of an artist. Actively discouraged in childhood, for a long time I’d closed off that side of me. I began my career as a bank-teller, then as an accountant, then as a recruitment consultant, followed by more ‘business-minded’ careers. I even spent time in prison—on a work assignment.

Each time I went further and further away from who I truly was and the things that gave me joy. Leonardo was luckier—he was encouraged to pursue his natural inclination. My hope is that after reading The Art of Success you will too.

Whether your calling is the world of commerce or seeking answers in the stars, it’s never too late to be yourself.

Step into this ride joyfully and start creating your best life today.

Here are just a few of Leonardo’s success strategies:

 

THE POWER OF PASSION

If there’s no love, what then?

~ Leonardo da Vinci

Without love you don’t have energy. Without energy you have nothing.

When people are pursuing something they are passionate about their drive and determination is infinite. They become like pieces of elastic able to stretch to anything and accommodate any setback. People immobilised by fear and passivity snap like a twig. They lack resilience.

Passion gives people a reason for living and the confidence and drive to pursue their dreams. Leonardo was a man of many loves and deep obsessions. These passions imbued him with infinite energy—powering his creativity, courage, resolve and tenacity.

As Leonardo once said, “No labour is sufficient to tire me”. Even when he was exhausted by life, his passion sustained him.

Your Challenge

What will passion do for you?

The really important stuff is not in my résumé. It’s what has gone on almost unnoticed in the secret chambers of the heart

~ Isabel Allende, author

 

YOUR SOUL’S DESIRE

Men who desire nothing but material riches are absolutely devoid of that wisdom which is the food and the only true riches of the mind.  So much worthier is the soul than the body, so much nobler are the possessions of the soul than those of the body

~ Leonardo da Vinci

Leonardo described himself as an inventor—it was fundamental to his success. He was a visionary, always searching to understand what was and what could be.  In his quest to create and invent he sought knowledge and wisdom above all else. He sought to fill  his soul and he sought to be of service to the world, advancing science and other realms in the process.

Acquiring material riches wasn’t high on his list of priorities. In life as in chess, forethought wins. Decide what you really want, what you are prepared to give up for it and what your priorities will be.

Your Challenge

If you’re struggling to clarify what it is you really want notice the times your soul comes alive. Notice what excites and interests you, and keep these clues to passion in an inspirational journal.

Passion, love, bliss or joy—whatever name it goes by—is hard to define but easy to see and feel. Your body will change quickly when the richness of your soul finds you.

Here are just a few of her clues:

  • A burning desire, hunger, sense of excitement or feeling of inspiration
  • A state of arousal—a racing heart, light-headedness, sweaty palms, butterflies, breathlessness
  • A feeling of limitless energy
  • A clarity of vision
  • A sense of purpose and caring deeply
  • A feeling of contentment

I don’t believe you can ever really cook unless you love eating

~ Nigella Lawson, celebrity chef

 

LEAD DON’T FOLLOW

Once you have tasted flight, you will forever walk the earth with your eyes turned skyward, for there you have been, and there you will always long to return

~ Leonardo da Vinci

Leonardo combined what he loved with his vision and talent for fulfilling future needs. The threat of war made him design things that would protect cities. The desire for faster travel propelled his quest to find a way for man to fly. Illness and death drove him to understand the human body.

He once said, “The painter will produce pictures of little merit if he takes the works of others as his standard.”

His creations were original, and many artists of the time copied him—including Raphael. Many of Leonardo’s designs were spectacularly ahead of his time. So many of his ideas were impossible to build during the 15th and 16th centuries with the tools available and Leonardo’s financial constraints. However 500-plus years later he’s still regarded as a leader.

Your Challenge

Don’t chase the market. Create a need, or fulfil anticipated ones. Don’t be deterred if at first you don’t succeed. Do what you dream about and wait for the world to catch up. No one really knows what, or who, be the next hot thing.

Persevere with your vision. Let the beauty and imagineering you love be the work that you do. Cocoon yourself in the protective magic and power of creative, lateral, blue-skies thinking. Read and learn about other leaders and pioneers. And become the lead character in your own book of life.

You are the storyteller of your own life, and you can create your own legend, or not

~ Isabel Allende, author

 

This is an edited extract from The Art of Success: How Extraordinary Artists Can Help You Succeed in Business and Life (Book One: Leonardo da Vinci) by Cassandra Gaisford. To purchase your copy and learn more from Leonardo Navigate to here: getBook.at/TheArtofSuccess

The Gift of Longevity—how to change careers in your fifties, sixties and beyond

Monday, November 6th, 2017

 

It is a great time for mid-lifers to make the leap to a new career but for some people this means reframing their expectations of employment.

Embracing the new world of work, where it seems likely that many people will continue to work in paid employment into their late 60s, 70s and beyond means a mindset change for not just employers but also, more importantly, for individuals themselves.

Many countries and organizations are facing a critical skills shortage as fewer and fewer younger people enter the workforce and mature workers continue to opt out of mainstream employment.

Among these messages of impending disaster at a conference I attended in Italy it was refreshing to hear delegates from France, Italy and Australia reframe the issues from a problem to an opportunity and to speak about positive aging and the “gift of longevity.”

But so many of the more ‘mature’ clients I coach still feel their age is a problem. They worry that they are too old to change careers, and despair they have left it too late to change.

“My life has been a life of regret,” one of my clients said. At the ripe young age of 45, he couldn’t see much hope of improving his situation.

Similarly, Mike, a professional man in his late 50s told me he was too old to change career. He also worried that employers would feel the same way. After reading this book and some follow up coaching he changed his mindset and opportunities flooded his way.

He’s now working in a role that his friends say looks like it was tailor-made just for him.

“Some really great news—I’ve just heard I got the job I went after.  Can hardly believe it after trying to find a way into this area of work for a long time. For me it’s confirmation of the importance and power of managing my thought processes,” he wrote.

Worryingly it’s not just older workers that have pessimistic job expectations. “Don’t you do what you love when you retire?” one 25-year-old client asked me. I was stunned. “Where did you learn that?” I asked. “It’s what my mother told me,” she confessed.

“Mid-life is a time to reinvent ourselves and make new choices based on what we truly want. The challenge is to look at the changing energy with anticipation. We can throw away the roles that do not serve and open to ones that contain more freedom to be ourselves.” ~Barbara Biziou, Author

 

Are You Stuck In The Dark Ages?

Authors of You Don’t Make a Big Leap Without a Gulp: Having the Courage to Change Careers and Live Again, Mike Fitzsimons and Nigel Beckford, suggest that many people are trapped in a Depression-era mindset, thinking, “I’m lucky to have a job,” or “I’ll sit it out until I retire.”

An article in Time Magazine also confirmed the reality that many mature workers have been conditioned to expect less from the world of work. As a result, they often have negative views or expectations about the wealth of opportunity that now exists.

The reality is that there’s a huge amount of opportunity out there for people wanting more from their working lives than to grit their teeth and bear it, and for those who want to gain greater financial security. As Eleanor Roosevelt once said, “The future belongs to those who believe in the beauty of their dreams.”

Breaking Free
The greatest challenge we mid-lifers have is to actively break free from narrow views of what is possible and embrace a sense of adventure.

To gain the courage to change careers and the skills to hunt for jobs successfully requires the ability and willingness to challenge assumptions.

Changing careers mid-life also requires a healthy dose of inspiration, a commitment to careful planning and the willingness to take calculated risks.

Fitzsimons and Beckford urge middle-aged workers to rekindle a sense of adventure and embrace the wealth of opportunity that exists now for mature people in the workforce.

Their research suggests that people spend lots of time looking after their teeth and monitoring their cholesterol levels, but neglect to spend time having regular career checks.

Does this sound like you? If so, where and how do you start planning your mid-life career transition?

 

Embracing the new world of possibilities

The Association of Career Professionals International says that adopting a creative and lateral approach to career and work choices is the key to embracing the new world of possibilities.

They urge vocational guidance practitioners to encourage clients to be imaginative when thinking about ways to combine skills, talents, and interests to secure paid employment.

But being creative isn’t the way many mid-lifers have been encouraged to think about careers! You may have experienced the old narrow model of career decision-making where you were told what you could do. For example, women were told their choices were severely limited to roles such as nursing, teaching, typing or being a wife.

Or perhaps you’ve been conditioned to think a job has to be just one thing, and that this one thing, is something you only do from an office, from 9-5 or longer.

Thankfully for people today there are almost unlimited career choices, and various ways to bundle the work week.

Helping people like you think laterally and creatively about careers is my strength and my passion, but first, let’s get you started thinking positively about your life stage.

The Changing World Of Work
Over the last 10 years, we have seen unprecedented change. Globalization and technological revolutions such as the Internet and mobile devices have made it so much easier for companies and individuals to generate income anywhere, anytime.

This has led to many benefits, including a wider variety of goods and services, and a diversity of employment scenarios. Now you have an increased ability to generate income from the comfort of your own home, and greater opportunities to live and work overseas.

Len, aged 54, runs a thriving recruitment business from the beautiful serenity of his lifestyle property. Sally lives on a neighboring property, using Skype, email, and her phone, is able to manage her very successful mortgage company.

And you don’t have to be self-employed to benefit from technological and global advancements. Numerous businesses offer flexible working arrangements to attract and retain staff.

The increased level of commercial and competitive pressures has also meant that companies, and their employees, need to constantly re-invent themselves to keep up. This is great news for mid-lifers wanting to make a positive change.

The Changing World of Work Table

The list below highlights how some of these changes have impacted on work and careers. Add to this list any changes that you or those close to you have personally experienced or know of.

Can you think of any other changes impacting how we live and work? What new opportunities might any shifts in the world of work create for you?

 

Action Tasks! Aging Positively

If you’re like Mike and feel your age is against you it’s time to get a mindset shift. There are numerous ways to maintain a positive approach to increasing age. Here are just a few examples:

1.) Start collecting evidence of positive aging. Compile an inspirational mid-life file and add clippings, photos, quotes, and ‘case studies’ of people who have made it big, or are happy at work, in their twilight years. Look for your role models.

Gather at least 10 examples of successful people in your age group and above. You’ll see a few of my favorite examples in the page that follow.

2.) Create an image board or journal. Paste inspirational quotes, pictures, and clippings which celebrate maturity in the workforce and life. Motivate yourself by adding to it and looking at it regularly.

3.) Turn age into an asset. Don’t be disheartened by people who think your age is against you. Write down a list of the benefits of hiring a mature worker. Widen your awareness of the positives by asking others to add their views. Armed with your own self-belief and a few powerful strategies to market yourself, you’ll be unstoppable.

4.) Network with other like-minded people. Talk to other mature job seekers, check helpful websites, and network with organizations that provide tips and examples to help you succeed and stay positive.

5.) Get career fit. Learn a new skill or get up to date with new technology that will help you gain the job you want. You’re never too old to learn, and you may even discover a new talent.

6.) Rekindle a sense of adventure. Re-awaken dormant creative skills and adopt a playful approach to life. Take on some FTEs – first-time experiences. Can you think of anything you’d love to try? Like Carla Coulson, who in her 40’s gave photography a go, found a new passion and has now made it a rewarding career.

7.) Challenge your assumptions. Divide a page into half. List any negative assumptions you might have about your age and on the other side write some counter statements. Here’s an example to get you started:

Negative Assumptions

Employers prefer younger workers

Affirming Counter Statements

Demographic research shows that companies are going to need to recruit from a more mature labor pool

 

“There is no substitute for bravery, creative thinking, and imagination if you want a rewarding career.”

~ Peter Biggs, Former CEO of Creative New Zealand

 

Plenty Of Time To Make It Big

The encouraging news, according to some experts, is that life begins in the late 40’s. Evidence suggests that many people don’t reach their potential until well into their 50s and 60s.

American grandfather of motivational books, Napoleon Hill, whose best-selling book, Think and Grow Rich, was published for the first time in 1937, discovered from an analysis of more than 25,000 people that those who succeed seldom do before the age of 40, and usually do not strike their real pace until well beyond their 50’s.

This data should be encouraging for those who ‘fail to arrive’ before 50 and offers compelling evidence that people should approach the mid-years with hope and anticipation!

It’s never too late

Here are just a few people who have achieved success in their later years:

1) Author Helen Hoover Santmyer was 88-years-young when her book And Ladies of the Club was published. It stayed on the New York Times Best-sellers list for eight months. It was her first novel in 50 years.

2) A failure at 65, Colonel Sanders was world-famous and wealthy at 80. His father was a miner and his mother worked in a shirt factory. Harland Sanders had to give up school in the sixth grade because he was so poor.

He eventually opened a small home-town restaurant in the Kentucky hills. All looked well until the highway was rerouted and he lost everything. He was 65 at the time and faced with a future barely surviving on social security, his motivation to try again kicked in.

“My government is going to give me a hundred and five dollars so I can eke out an existence. Surely there is something I can do for myself and other people.”

Tapping into powerfully creative questions like this unlocked the key to what would be his major success—his mother’s secret chicken recipe.

Turned down by numerous restaurants at the time he turned potential failure into another inspired idea—franchises. It was an instantaneous hit, and the rest is history!

3) Fifty-five-year-old Rhonda Byrne’s life was at an all-time low. Twice divorced, her father had just died and her career was in crisis.

That was until, acting on an inspired thought, she created the DVD The Secret and later produced a book, both of which went on to become some of the biggest-selling self-help resources of all time.

At the heart of Rhonda’s inspirational series of products and resources is the law of attraction.

“Everything in your life is attracted to you by what you are thinking,” Rhonda says. “You are like a human transmission tower, transmitting a frequency with your thoughts. If you want to change anything in your life, change the frequency by changing your thoughts.”

Action Questions: How can you think positive?

Take a leaf from Rhonda’s secret to success and change any stinkin’ thinkin’ that may be lingering. Answering the following questions may help:

  1. What results are you currently experiencing that you would like to change?
  2. What thoughts would you need to change?
  3. What thoughts would remain the same?
  4. What things have supported you in maintaining a positive state of mind in the past? How could they be helpful now?
  5. Can you think of some other strategies to help you keep your mind on what you want and off what you don’t want?

“We all have big changes in our lives that are more or less a second chance.” ~ Harrison Ford, Actor

 

Client Success Story: From Unemployed to Franchise Manager

Aged 48, Ngaire returned to New Zealand after running a business in outback Australia. Things had not gone well after an economic downturn in the rural economy and she walked away from her business. Ngaire tried her hand at a few other things but realized there were few prospects for her in Australia so came home.

She returned penniless and alone with no work prospects. She was unsure if her skills were suitable for more modern careers, and initially thought about learning computer skills.

However, a friend encouraged her to read this book and work through a career coaching process. This helped her recognize and value her experience and realize how her current skills could transfer into other jobs.

Ngaire had always walked easily into work because she had lived in a town where everyone knew her and there was plenty of work.

After learning how to value and communicate her transferable skills and experience she re-wrote her resume and was successful in getting a job as a shop manager for a national food franchise. Her new employer valued her prior experience, maturity and management potential.

Ngaire achieved great success in her role and turned around many problem stores. She was quickly promoted and given more responsibility. Her pay packet received a nice boost too!

It takes courage and strength of character to leave a situation and start over again. Ngaire’s secret to success was drive, determination and a solid work ethic.

Initially despondent and fearful, she is now happy, confident and not worried about her future. Ngaire realizes that there are more opportunities out there and that she has the power to create her own luck and seize opportunities that come her way.

Her employer had the foresight to take on a mature person, and together they benefit in ways they hadn’t foreseen.

Robert Kiyosaki, multi-millionaire entrepreneur and author of Rich Dad, Poor Dad, is right when he says, “There is no one in your way except you and your doubts about you. It is easy to stay the same. It is not easy to change. Most people choose to stay the same all their lives. If you take on your self-doubt and your laziness you will find the door to your freedom.”

 

A Time Of Renewal

You are as old as you choose to feel. I know many people in their 70’s and 80’s who are still leading active work lives and enjoying a more healthier existence as a result.

“If you retire you expire,” says 88-year-old Boyd Klap who vows never to stop contributing.

Check out this video (https://vimeo.com/122707475) and watch the value of being mutually inspired and inspiring, and of maintaining a spirit of curiosity through and beyond your middle ages. You’ll see Mandy Scott-Mackie who had just embarked on a mid-life career adventure in outback Australia and hear Boyd Klap who tried retiring many times and got bored! I apologize for the sound quality—Wellington’s infamous wind got the better of us.

 

Action Task! Visualize Your Future

For some, getting older can herald more opportunities. While for others, especially those without a nest egg, or a working partner to fall back on, seeking help to reinvent their lives and careers is critical.

Whatever situation you find yourself in, going with the flow and waiting for life to ‘happen’ won’t provide the emotional and financial security you seek. Actively plan for your preferred future, because that’s where you’re going to be spending the rest of your life.

 

This is an edited extract from Mid-Life Career Rescue: (The Call For Change): How to confidently leave a job you hate, and start living a life you love, before it’s too late by Cassandra Gaisford. To purchase your copy and learn how to follow your passion to prosperity, click here to go to your online bookshop.

How to follow your passion and purpose to prosperity

Saturday, November 4th, 2017

I was clearing out some of my old journals the other day when I came across something I had written back in 2000. “I will live in a house that is elevated with lots of sun and which is surrounded by trees. It will be elegant and streamlined, with simplicity at its core and feng-shuied to make sure it is the best it can be.” What amazed me was not what I had written but the astonishing realization that seven years later I was actually living in the house I had created in my imagination.

I have done the same thing in my career. Gathering images of the ingredients of career satisfaction helped me see my way to career success and directed my job creation activities much more efficiently. I even manifested my dream man!

Now, that’s powerful creativity! It’s also one of the principals of the Law of Attraction made infamous by the DVD The Secret. But guess what? There is no secret! What there is instead is a lack of conscious awareness about how to tap into the law of attraction to make your dreams and goals a reality.

Everything I have created in my life was first created on the page in my passion journal. I’ll share more examples throughout my new online course, How to Follow Your Passion and Purpose to Prosperity, including a video of my 2008 Passion journal. Watch it now and see and hear how I manifested my soul mate and a multi-millionaire property.

But first, let me tell you a little bit more about this fab new course…https://the-coaching-lab.teachable.com/p/follow-your-passion-and-purpose-to-prosperity

 

Focus Your Energy and Time to Achieve Outstanding Personal and Professional Results With Absolute Certainty and Excitement.

What if you could increase your success, health, and happiness with a few simple steps? How would your life be different if you had more energy, motivation, confidence, and self-belief? What if you could hit your business, personal and financial targets easily? Imagine waking up every morning looking forward to your day, working and living with purpose, passion, and profit.

Amazon bestselling author of Mid-Life Career Rescue, and award-winning artist, Cassandra Gaisford provides simple but powerful and easy to implement ways to find your passion and purpose. Based on survey research, personal achievements and her professional expertise and success as a career and life coach helping people achieve outstanding results – including lawyers, teachers, back-to-work mums, accountants, school leavers and creative entrepreneurs – Gaisford answers the question: how to do less and achieve more.

In How To Your Passion and Purpose to Prosperity: you’ll learn:

  • Why successful people follow their passion, not their pension
  • How to identify your REAL priorities
  • How working with passion can cure many modern-day ills – stress, depression, anxiety, overwhelm and boredom
  • How to be happy and successful
  • How to double your productivity effortlessly
  • How to boost your self-esteem and super-charge the confidence needed to make an inspired change
  • How to discover your signature gifts and talents and confirm your work-related strengths
  • How to change jobs and find a career you will enjoy, including self-employment

If you have been told it’s not realistic to work and live with passion, this course will help change your mindset.

If you’re too busy, too tired, too stressed out to read a lengthy book, this concise guide comes to your rescue.

Quit just existing and start really living! Start this course now to start achieving outstanding personal and professional results with absolute certainty and excitement.

Enroll before 15 November and receive these free bonus gifts:

FREE copies from a selection of Cassandra Gaisford’s Amazon best-selling books:

  • Mid-Life Career Rescue (Employ Yourself): How to Confidently Leave a Job You Hate, and Start Living a Life you Love Before It’s Too Late
  • Find Your Passion and Purpose: Four Easy Steps to Discover A Job You Want And Live the Life You Love
  • Boost Your Self-Esteem: Six Easy Steps to Increase Self-Confidence, Self-esteem, Self-Value and Love Yourself More
  • Stress Less. Love Life More: How to Stop Worrying, Reduce Anxiety, Eliminate Negative Thinking and Find Happiness

Click here to learn more or to enroll— https://the-coaching-lab.teachable.com/p/follow-your-passion-and-purpose-to-prosperity

Can’t get a job, or don’t want one? Employ yourself the fun way…

Tuesday, September 26th, 2017

“Business is not financial science, it’s about trading … buying and selling. It’s about creating a product or service so good that people will pay for it.”

Anita Roddick, Founder of The Body Shop

It’s hard to believe that I was ever an employee, feeling trapped and miserable in a job that gave me zero flexibility, capped my income and shackled my independence.

I know what it’s like to yearn for something better but to wonder if you have what it takes to make it on your own. I was a single parent, with no one else to pay my mortgage. I wanted more time and freedom to balance child-care with my own desire to have control over my own destiny. And I wanted my income to be determined by my own efforts, not by the mood or whims or dictates of a boss. I wanted to be in control, riding the winds of fortune and navigating the fluctuating economic landscape.

More than that I wanted to rekindle my passion and creativity in both the workplace and home. And I wanted to make a living doing the work I felt born to do.

Are these things you yearn for too?

I was uncertain about how I could employ myself and create a business I’d love with such a passion, that one day I would say, “This isn’t working; this is fun.”

I’m not a risk-taker. Not a reckless, foolishly optimistic one anyway. I was afraid like you might be. I doubted anyone would hire me, or that I could convince others to buy my products and services. I worried that if I severed the safety chord of a regular wage I may not be able to pay my mortgage.

I’d lost my confidence, and worse, I’d lost my self-esteem, trading in my health and happiness for the ‘security’ of a regular pay cheque. I had a mortgage to feed, and a daughter to support on my own, and so I boxed on. But I never gave up on my dream.

I started feeding my soul, like you are, by reading books like this one—by, and about, inspired entrepreneurs.

If you feel like I once did, wondering if being happy at work will ever happen for you, help is at hand. If you fear that if you leave a job you hate, you won’t be able to pay the bills, this book will help you start smart.

If you’ve bought into the mistaken belief that owning your own business will cost a bomb, or wreak havoc with your work-life balance, this book will set you straight. If worrying about the taxman or legal stuff is putting you off starting a business, you’re in for a pleasant surprise.

Self-employment is an excellent option for Mid-lifers. While some employers may consider your age or wealth of experience to be a liability, that same experience is an asset when you are running your own show.

Prospective clients and customers care more about the value you can provide than they do about your age. And running your own business can also offer you the freedom, flexibility, purpose, and autonomy you crave. Plus, if you structure things right from the outset you’ll end up with more money in your wallet.

You could do anything if you only knew what it was

I created this book for people like you who yearn for more autonomy and have ever thought, ‘I want to start my own business, but I don’t know what to do.’

This isn’t a quick-tips-start-your-business-tomorrow, follow-these-steps-in-this-exact-order kind of book. Simply put it’s based on my real-world experiences starting and growing many successful businesses, and the experiences of other people like you. Woman and men in their mid-life who want to be their own boss; to live and work with passion—and still pay the bills!

‘To create meaningful music,’ Neil Diamond sings, ‘You have to look into your own life experiences.’ The same wisdom applies to employing yourself—to create a meaningful business, if you turn to your life experiences and leverage off the things that have shaped you, you will find your passion and purpose.

Like Barry, whose bad boy behavior and close shave with divorce led him to create a business helping others save their marriage. And Joy who had no idea whether her business would be successful but followed her heart, and pursued her passion and natural talent for creating beauty in other people’s lives.

In this book, you’ll read about Dame Wendy Pye, who was dumped from her job and, vowing to prove her former boss had made a huge mistake, went on to create her own multi-millionaire dollar publishing business.

Whether you are a start-up entrepreneur, or a businessperson looking for a fresh start Mid-Life Career Rescue: Employ Yourself will help you make the right moves to choose and grow your business with confidence.

I read a book once—it changed my life: The Work We Were Born To Do, by Nick Williams. My hope is that my book will change yours.

 

Introduction

“Jobs are a centuries-old concept created during the Industrial Revolution. Despite the reality that we’re now deep in the Information Age, many people are studying for, or working at, or clinging to the Industrial Age idea of a safe secure job.”

Robert Kiyosaki, Entrepreneur and Author

 

Being self-employed was common until the industrial revolution. Then people began to pour into factories and industries and quickly relied on others to create their employment and provide the security of a steady paycheck.

But now it seems as though careers have come full circle.

In these days of limited job security and continual restructuring, increasing numbers of people are considering starting their own business. As the author of We Are All Self-Employed, Cliff Hakim notes; the only security you have nowadays is that you have a saleable skill.

 

The reasons increasing numbers of people are opting for self-employment include: greater control over their own destinies, freedom from the politics of the corporate office environment, and increased flexibility and autonomy. Others see self-employment as the only way to create a job they love, find a niche for their passions or pay the bills in their twilight years.

Research also highlights the fact that many people in their 40’s and 50’s and beyond also opt for self-employment as a way to counteract organizations that under-value the significant contributions mid-lifers can still offer. Ageism and the reluctance of some recruiters and hiring managers to hire older workers is sadly still a reality.

Sobering research suggests that many businesses fail within the first few years. With sound planning, robust research, passion, and perseverance you can build your business with confidence.

Employ Yourself will help you learn:

  • Why successful people work with passion and purpose
  • How to identify your REAL priorities
  • How to decide what to do and find an idea that will be successful
  • How to find the right product for the right market
  • How to create a passion-driven business and still pay your mortgage
  • How to identify ways to beat any skills gaps
  • How to start a business with zero start-up capital and finance your career
  • How to start your business with a ‘career-combo’
  • How to maintain cash flow and create a healthy profit
  • How to create and enjoy freedom of lifestyle
  • How to maintain balance and avoid burnout
  • How to overcome the fear of failure, boost your self-esteem and super-charge the confidence needed to make an inspired change
  • How to replicate proven marketing systems and sales strategies that Amazon bestselling authors and other successful business people use every day to find customers and increase sales
  • How to create a Lovemark and Loyalty Beyond Reason
  • How to escape the 9-5 drudge, live and work anywhere and join the new rich

For convenience, I use the terms ‘business’, ‘self-employed’ and ‘employ yourself’ to refer to any activity that means you are your own boss—whether as a freelancer, contractor, business owner or self-employed person etc.

Let’s look briefly at what each section in this book will cover:

Step One, “Choose Your business” will help you generate business ideas, and tap into your passions and life experience to work with purpose and find the right product for the right market. This will make it easier to decide what you want to do. What you’ll discover may be a complete surprise and open up a realm of opportunities you’ve never considered. Take The Entrepreneurial Quiz and determine if self-employment is the right step for you, and learn how to boost your chances of success.

Step Two, “Mind Your Business,” take a realistic preview of entrepreneurial life. Discover why many businesses fail and plan a winning strategy. Lack of relevant experience and cash flow challenges cause many derailments. Empower your fear before you make the leap into self-employment—isolate the knowledge you need to acquire and the savvy experts you’ll need on your side. This section will help you master how to get your business off to a sound start. Start small but aim high.

Step Three, “Grow Your Business,” is where the fun begins. You’ll learn how to create a ‘lovemark’—an authentic, values-driven brand that sets you apart in a crowded market, and attracts clients to you. You’ll explore ways to steal like an artist; leverage off others successful strategies; and develop your business in light of your passions, enthusiasms and life purpose. Are you ready to start your business and be your own wonderful boss? Try the Ready To Start Your Business Quiz and find out.

Step Four, “Thrive Like A Pro,” explores some of the steps needed to develop a professional mindset. You’ll learn how to minimise obstacles, challenge your fears, overcome resistance, blitz stress and avoid burnout by achieving greater balance, joy and fulfillment.

Mid-Life Career Rescue: Employ Yourself concludes with showing you how to identify your point of brilliance. I’ve also included a link to three free workbooks:

  • The Passion-Driven Business Planning Journal Workbook, will help you plan an inspired vision for your business and life and tap into law of attraction and intention principles to manifest business success
  • The Powerful Goal Setting Workbook will help you break your goal of self-employment into manageable steps
  • You’ll also improve your decision-making and take the stress out of changing jobs with my Making Decisions and Choosing Your Best-Fit Career

All these workbooks are resources from Passion Driven Work and Free To Be Me—my career and life coaching programmes. Yours for free! You can find out more about these programmes here: http://bit.ly/1Sb5GUx

 

Choose and Grow Your Own Business with Confidence

You don’t always need buckets of money, or the courage of a lion, to start your own business. Plenty of successful entrepreneurs have started their businesses on a shoe-string budget and launched new careers while combining salaried employment. Many have felt the fear and launched their business anyway.

I was in my mid-30’s, a single parent, holding down a steady job when I started my first business, Worklife Solutions. I was worried and fearful that I’d fail, but I did it anyway. It’s one of the most creative, joyful endeavors I’ve ever done. Since then I’ve created many more businesses and helped people all over the globe become successfully self-employed.

Like Lisa, who shares her story in this book, and other budding entrepreneurs who’ve taken a strategic route to finance their businesses.

When I first started out in business over a decade ago, I thought about all the people I knew or had read about, that were successful in their own business. What I found applies now, as it did then. The list below is what they have in common. As you read this list think how many strategies could apply to you:

They were doing something they loved; their passion drove them.

Making money was not their sole motivation. Their businesses grew from a desire to serve others; they were not trying to force something on others or to make a killer sale. Instead, they wanted to make a positive difference and create something of value. They didn’t badger people into buying their goods or service.

  1. They cared about whether or not they could help a prospective client. If they could, great. If not, they were either quietly persistent until they were needed, or they moved on.
  2. They planned for success. Their business and marketing plans were living documents and they managed their finances extraordinarily well.
  3. They shared. They communicated their vision, goals, and plans with those important to them, and they researched their clients and stakeholders constantly to learn how to do things better together.
  4. They listened. They listened to their staff, their families and their clients. Then, and only then, when they understood their issues, fears, needs and desires did they offer a solution.
  5. They started smart. When employing others, whether on contract or as salaried staff, they hired the right people for the right job. And, when necessary, they gave their people the training, systems, environment, and recognition to do their job well.
  6. They took calculated risks. They always looked before they leaped, but they leaped nonetheless. Courage and confidence were something they built as they went.
  7. They believed in themselves, or faked it! Even professionals doubt themselves—but they don’t let self-doubt win.

“You have to believe in yourself. Even when you don’t, you have to try,” encourages Serena Williams, tennis super-star and 21-time Grand Slam champion.

“There are moments when I am on the court and I’m like, ‘I don’t think I’m going to be able to do this’. But then I fortify myself and say, ‘I can, I can’—and it happens. If you believe in yourself, even if other people don’t, that really permeates through and it shows. And people respect that.”

If the strategies above sound like things you can do, or are willing to try, chances are self-employment is right for you. But to double check, try the following Entrepreneurial Personality Quiz.


The Entrepreneurial Personality Quiz

Do you have the right personality to be an entrepreneur? Or are you better suited to being a Franchisee? Would contracting suit you better? Or is paid employment really the best option after all?

Before committing yourself to starting your own business of any type, you need to ask yourself whether you have what it takes.

The following quiz is written as though you are still in a salaried role.

 

This is an edited extract from Midlife Career Rescue: (Employ Yourself): How to confidently leave a job you hate, and start living a life you love, before it’s too late” by Cassandra Gaisford. To purchase your copy and learn how to follow your passion to prosperity, click here to go to your online bookshop.

The Life-Changing Benefits of Unplugging

Saturday, September 16th, 2017

“Setting aside protected time each day for direct interaction with people—or for solitude and meditation without the interruption of a Facebook feed or a stream of texts—instinctively feels like a good thing.”
~ John Swartzberg, M.D.

“We’re suffering a sleep crisis,” warns Arianna Huffington, co-founder and editor-in-chief of The Huffington Post and author of The Sleep Revolution: Transforming Your Life One Night at a Time. The chronic need to be “plugged in” is hurting our health, productivity, relationships, and happiness.
Are you suffering from information overwhelm? Are you permanently attached to your device? Does the thought of unplugging send your anxiety spiraling? What if you miss something? What if….what if…

What if you shut it all down and stepped away for a day, a week, a month or more? Consider taking time out to unplug, take a step back, forget about what is expected, forget about what you may be missing, and think about you may be gaining.

Like any addiction, unplugging can be a struggle at first, but the benefits are worth it. Besides the main benefit of being able to enjoy much more hassle-free, uninterrupted time, here are seven other wonderful and lesser-known upsides you’ll notice from making the decision to unplug regularly:

Increased awareness. When was the last time you were fully aware of the beauty that surrounds you? When you unplug you blitz major distractions. You begin to notice small details in people, things, and places that you never really noticed before.

Clarity. Unplugging reduced brain overload. Technological over stimulation overwhelms your mind, reducing your cognitive reasoning skills.

Improved memory retention and mood. Even just detoxing from technology for a day once a week is enough to give your brain a reboot, which can improve your memory and lift your mood.

More brain power. Spending less time being a slave to technological stimulation, provides more time to focus on doing activities that can grow your brain cells—such as indulging in an enjoyable hobby, learning a new skill, visiting a new place, having new experiences, going for a relaxing walk.

Enhanced relationships. Disconnecting from your perpetual tether to iPhones and laptops can do all kinds of great things for your real-world connections with families and friends.This is a no-brainer, but one so many people seem to miss. Putting your device away and giving the people you are with, rather than your device, your undivided attention tells people they’re important to you.

Enhanced productivity. Do you really need constant access to your social notifications, Facebook updates, your email inbox, a bunch of tabs open in your web browser and all sorts of other things to feel in touch and in control? Accumulating interruptions steals peace of mind and minimises your ability to get things done. Any time you’re interrupted from a work-related task by something from your phone or computer, it can take as long as 45 minutes for your brain to refocus.

Mindfulness. When something interesting starts happening, what’s your first reaction? Do you whip out your phone, start snapping photos and begin sharing on social media? Or do you savor the moment and delight in being in the moment? When you unplug, you force yourself to be more present.

“A natural side effect of unplugging is that you stop missing out on what you should be enjoying for yourself, rather than trying to tell everyone on social media about it,” says author Elise Moreau.

Are screens the problem or a symptom?

“It’s become part of our culture to think that being too plugged in’ and too dependent on our devices is the root of our problems, rather than a manifestation of other problems,” says John Swartzberg, M.D.

“Is constantly checking your phone during dinner with your family causing you to be less close to them? Or are you constantly checking your phone because it’s a convenient way to avoid conversations? Are you anxious and having trouble sleeping because you’re spending too much time online? Or are you spending lots of time online to try to tune out your anxiety?” Swartzberg asks.

None of this is to say that Swartzberg thinks it’s a good thing that so many of us are so constantly connected to our devices. “If we spend too much time staring at a screen, the life that is happening right in front of us—our kids’ childhoods, conversations with our partners, work that we can do to help make the world better—may just pass us by.”

Call to Action

Get to the heart of why you’re spending so much time connected to technology. Isolate the benefits and issues, and then make a call whether you need to schedule the time to unplug.
Learn polymath Tim Ferris’s 4 steps to lifestyle design: definition, elimination, automation, and liberation. Watch it here: http://bit.ly/1nTs7jq

 

 

This is an edited extract from Stress Less. Love Life More: How to Stop Worrying, Reduce Anxiety, Eliminate Negative Thinking and Find Happiness

by Cassandra Gaisford. To purchase your copy and learn how to stress less and love life more, click here to go to your online bookshop.

Do You Have a Story to Tell? How to Make a Living With Your Writing

Wednesday, August 9th, 2017

 

Melinda Hammond’s passion is helping people tell their stories and bringing in experts to help the listeners of her podcast, Writer on The Road, do just that. Recently I had the great pleasure of sharing my story of making a living from my writing and discuss the importance of maintaining a millionaire mindset. Listen to our fun and informational chat here>> https://buff.ly/2frKrm1

Here’s Melinda’s overview:
“Adopt a millionaire mindset—dream big, be audacious, take inspired action, and fear less, says best selling author and motivational coach, Cassandra Gaisford. We need to live more and experience life to the full. The power to create a life of prosperous significance lies within us and Cassandra tells us how with her Prosperous Author Series, which kicks off with Developing a Millionaire Mindset. It sounds easy enough, except it’s not. That’s where Cassandra comes in. After an hour listening to Cassandra talk us through the process, we are empowered to go it alone. Until next week, anyway, when she’s back to share a few tricks from Book 2 with us on productivity hacks, how to do less and make more. There’s never been a better time to harness the field of vast potential to make a living from our writing. But to grow our income we need to grow, too. Cassandra’s Series will show us how. You can find out more here: www.cassandragaisford.com

 

Here’s a link to the post Melinda Hammond mentioned, FINANCE YOUR WRITING CAREER WITH THESE SIMPLE AND SAVVY STRATEGIES http://www.cassandragaisford.com/how-to-finance-your-writing-career/

Here’s an excerpt from The Prosperous Author: How to Make a Living With Your Writing (Book One: Developing a Millionaire Mindset)

 

 

What Makes You Happy?

Many people find journaling or writing a book makes their soul sing.

When I don’t write I feel my world shrinking. I feel I am in prison. I feel I lose my fire and my color. It should be a necessity, and I call it breathing.

~ Anais Nin

As Oprah Winfrey once said, “You know you are on the road to success if you would do your job, and not be paid for it.”

When you write with joy, everything is heightened. Your words have spring and bounce, liveliness and vivaciousness—that’s why good writing, even if the subject is dark, has longevity. Readers can feel this infectious energy in your books.

Writing is a powerfully transformative mode of self-expression. Not everyone agrees that you need to write with joy. Many authors write to get themselves out of a funk, to manage anxiety, or to write their way out of pain.

“A word is not the same with one writer as with another. One tears it from his guts. The other pulls it out of his overcoat pocket,” the French poet Charles Peguy once said.

Some authors believe that to write well they must sit at the keyboard and bleed. This may be more to do with disciplining themselves to sit down and do the work.

But many prosperous authors say that when they enter the energy of their book, they transcend their worldly state of mind and commune with the divine

“I write because it’s fun. Writing is play for me,” says James Patterson. “Do not torture yourself. That’s how people get blocked.”

I write joyfully when I write in 15-minute cycles, and when I write outside in the sun surrounded by the birds and the hills and the trees. I write joyfully when I affirm to myself that I love writing and tell myself that I’m an excellent writer. Sooner or later, even if I’m in a funk, reality catches up!

 

Mining for Gold

When are the times you feel happy writing?

How can you write more joyfully?

 

 

This is an edited extract from The Prosperous Author: How to Make a Living With Your Writing (Book One: Developing a Millionaire Mindset by Cassandra Gaisford. ORDER THE EBOOK TODAY, SAVE and SEND YOUR ORDER CONFIRMATION AND RECEIVE YOUR FREE BONUS GIFTS—Click the Amazon link here—getBook.at/TheProsperousAuthor

 

 

#amwriting #TheProsperousAuthorBook #inspiration
#workforyourself #learnonline #entrepreneurs #IncredibleWomen #changinglives #Takeyourchance #BeBoldForChange
#WritersBlock

Click here for instant access to your FREE Productivity Hacks Checklist

Employ yourself. Create a Passion-Driven Business The Easy Way

Friday, August 4th, 2017

 

Employ yourself. Create a Passion-Driven Business The Easy Way

“There is no greater thing you can do with your life and your work than follow your passions – in a way that serves the world and you.”
Richard Branson

  • Would you love the freedom of working for yourself?
  • Could you do anything—if you only knew what it was?
  • Does the idea of more time-freedom and an unlimited earning potential make your soul sing?

 

Start From Your Heart

Are you thinking of starting a business? Would you love to employ yourself but have no idea what to do or how to begin? Or do you have an existing business but yearn for a fresh start? First things first: start from your heart.

Creating a successful business is impossible without passion, enthusiasm, zest, inspiration and the deep satisfaction that comes from doing something that delivers you some kind of buzz.

The first and most important step to choosing and growing your business is to follow your passion. Passion is a source of energy from the soul, and when you combine it with a product or service that benefits others, that’s where you’ll find your magic.

Kevin Roberts, former CEO Worldwide of advertising agency Saatchi and Saatchi, passionately believes that love is the way forward for business. Meeting peoples’ needs, hopes, dreams, and desires; or offering something which helps them solve problems for which they’d love a cure, is good for people and its good for business.

“For great brands to survive, they must create Loyalty Beyond Reason, he writes in his book, Lovemarks: The Future Beyond Brands. Roberts argues, with a ton of facts, and emotionally evocative images to support his premise, that traditional branding practices have become stultified. What’s needed are customer Love affairs. “The secret,” he maintains is the use of Mystery, Sensuality, and Intimacy.”

I agree! Your passion-driven business planning journal is the perfect place to begin your love affair.

A large part of my philosophy and the reason behind my success in business and with clients is my fervent belief that to achieve anything worthy in life you need to follow your passion. And I’m in good company. As media giant Oprah Winfrey once said, “Passion is energy. Feel the power that comes from focusing on what excites you.”

Yet worryingly, research suggests that less than 10% of people are following their passion. Perhaps that’s why there is so much unhappiness in the world.


Why Create a Passion-Driven Business Planning Journal

Do you know what you’re passionate about? Do you know how to create a passion-driven business? Do you need to boost your self-belief and confidence? Or do you need a motivational push to overcome procrastination and commit to action?

Creating a passion-driven business planning journal will help. It’s a simple but powerful technique to help manifest your goals.

Your virtual coach and source of guidance

To really benefit from this activity think of your journal as your ‘virtual’ coach – inspiring and motivating you to achieve your goals.The purpose is to encourage you to create, and stay focused on your preferred future, and to build greater awareness of your unique passion criteria, and how these can be gainfully employed in a business.

Your passion-driven business planning journal acts as a central, easily retrievable place to collect and store sources of inspiration, insights, and clues related to your passion, business goals and preferred future.

It is also a motivational, focusing tool to be updated regularly and looked at frequently – ideally daily.

Why It Works

The passion-driven business planning journal taps into the principles of The Law of Attraction and Law of Intention to help you manifest your dreams.
According to mind-mapping and creativity expert Tony Buzan, we think in images not words. Surrounding yourself with images that symbolise or reflect the things you want to create empowers your goals. Allowing these picture to inspire and excite you, and adding a dose of colour and engaging all your senses, fuels your dreams and builds excitement.

Journalling is a powerful, creative and practical tool to facilitate greater insight and to help you integrate new learnings. Resist the urge to just process ideas and thoughts in your head. Research has repeatedly proven that the act of writing deepens your knowledge.

For example, a study conducted by Dr. David K. Pugalee, a mathematics lecturer, found that journal writing was an effective instructional tool and aided learning. His research found that writing helped people organise and describe internal thoughts and thus improve their problem-solving skills.
Henriette Klauser, Ph.D., also provides compelling evidence in her book Write It Down And Make It Happen, that writing helps you clarify what you want and enables you to make it happen.

Free Passion-Driven Business Planning Journal. Click Here For Access

How To Turn Rejection into Relentless Creativity

Friday, July 14th, 2017

 

Do you ever feel not good enough? I do. And so do many other successful, talented and capable people. My friend and fellow creative, Courtney Kennedy, the author of Creating Space to Thrive: Get Unstuck, Reboot Your Creativity and Change Your Life recently sent out a newsletter which I loved.

Courtney Kenney is a book launch consultant as well as the author of four books on creativity and writing.

Her undergrad studies in Psychology focusing on anxiety led to a fascination with how our minds work as well as what motivates us. Courtney spent sixteen years as a project manager working for high-tech companies in the U.S. and Australia.

After a layoff in 2015, she spent time exploring her creative side in addition to rediscovering her love of writing. Courtney writes about creativity, writing, and self-publishing. Finally, she recently, she started a consulting business where she helps authors launch bestselling books.

I hope you find her newsletter and podcast as inspiring and encouraging to read and listen to as I did. Here is it below:

 

Do you ever feel not good enough? I do. And so do many other successful, talented and capable people. t out the following newsletter. I hope you find it as inspiring and encouraging to read as I did. Here is it below

Do you know that feeling in the pit of your stomach when you’ve been laid off, dumped, or rejected? It’s fear and anxiety.

 

When we are rejected, we are threatened, and our brains go into defensive mode. Fear kicks in; we become sick with stress. But, there is a way to deal with the hurt.

 

Recently I appeared on the podcast, FEAR NOT: Living Beyond Your Fears with Billy Atwell, where I discussed my fear of not being good enough.

 

I explained how I got laid off a few years ago and channeled all my feelings of failure into writing.

 

Writing changed my life. By making space for creativity, the anxiety and stress were turned down.

 

Whatever fears you may be dealing with, pursuing creativity can help…

 

Instead of seeking empty pleasures, let’s pursue relentless creativity to chase away the fear. Writing, or however you choose to express your creativity, can be life-changing.

 

If you get a chance, check out the interview. It’s a quick one—just 12 minutes. Click here to listen: livingbeyondyourfears.com/courtney-kenney-feeling-failure-not-good-enough/

 

Takeaways include…

•    How making time everyday to be creative will help you with fear.

•    Being creative will increase your self-esteem.

•    The act of creativity will help you be more emotionally resilient.

 

Let me know what you think about the episode. What is your biggest fear? What did you do to overcome it?

 

Making Money With Your Writing

You may remember Cassandra Gaisford whom I featured as a case study in Creating Space to Thrive. She has a new book called The Prosperous Author: Developing a Millionaire Mindset.

 

For years, the fallacy of the starving artist has pervaded our culture, seeping into the minds of creative people and stifling their dreams.

 

But the evidence-based truth is that the world’s most successful authors and artists do not starve. In fact, they thrive by leveraging off the power of their millionaire mindset and capitalizing on their creative strengths.

 

Cassandra is a holistic psychologist, award-winning artist, and bestselling author. Her book is a must-read for anyone who wants to make a living from their writing, earn extra income on the side, or improve their mindset.

 

For one more day, Cassandra is offering a 5-Part Video Mini-Course and free copies of her Amazon bestsellers: Find Your Passion and Purpose, Box Set Mid-Life Career Rescue Series, and The Art of Success. Simply order the book: getbook.at/TheProsperousAuthor and send your receipt to cassandra@cassandragaisford.com to claim your bonuses.

Did you enjoy this post?

Subscribe to this blog, and sign up for Cassandra’s newsletter for inspirational tips and strategies to live your best life. Click here to claim a FREE copy of Find Your Passion and Purpose>> http://eepurl.com/bEArfT

Mid-year sale – how you can change careers, boost motivation and empower your success for less

Thursday, July 13th, 2017

 

MORE PASSION and PROSPERITY LESS GROUNDHOG DAY!

Mid-year sale – how you can change careers, boost motivation and empower your success for less

Are you looking for the perfect motivational kick-start book? Look no further. My self-empowerment eBooks will fire the flames of desire, clarify your best-fit career and life direction, improve your relationships and empower your courage to go for your dreams.

Give in to your enthusiasms this month with my Follow Your Passion to Prosperity collection, with 40% off all my eBooks you’ll be up all night! Feel the burning desire in your heart with 40% off and buy now.

Navigate to my author page on Amazon—Author.to/CassandraGaisford. Chose your favorites, and enjoy straightaway—in less than two hours be on your way to sculpting a new way of living. 

Email me your receipt to go in the drawer to win a FREE FOLLOW YOUR PASSION TO PROSPERITY COACHING SESSION! 

Be quick! Sale ends TODAY!

 

BUT WAIT! THERE’S MORE! All #1 Amazon books in The Mid-Life Career Rescue series are FREE. Two days only! Navigate to my author page on Amazon—Author.to/CassandraGaisford

 

 

#MidLifeCareerRescue #BeBoldForChange #MondayHustle #FollowYourPassionToProsperity #changinglives #WorklifeSolutions 

Are you ready to quit a job you hate? How to stop overthinking and take the leap

Wednesday, July 12th, 2017

 

Are you ready to quit? Read this inspiring post by a woman I am training to be a Worklife Solutions Coach—Lucy O’Connor from Monday Hustle.

The day I did what people tell you not to

Monday Hustle’s Diary

Today, I resigned.

It’s fine. I’ll be fine. We’ll survive this. Me AND my bank account. I’ll have to suffer through a few ‘better not’ moments at the dairy counter, dissuade my friends out of a coffee catch up in favour of a ‘lovely walk’ (I hate walking),  and take the T out of TopShop for a while. But it ain’t all about the money honey. It’s about the flippin’ Dream. And I’ve always been a firm advocate for The Dream (spelt with capital letters cause that’s how important it is). I buy into all those clichés (not literally, cause I can’t afford any more) – life’s too short, the world is your oyster, you can be anything you want to be. Because sister, what else is the point??!! I’m 25 now and I gotta give the dream some room to move. I’ve spooned The Dream while it slept for too long. It’s time to gently shake it awake, welcome it into the real world, and let it get on with what it needs to do to not only survive but thrive (first Bridesmaids reference).

Right now, I have a great job in sales, which any beginner would kill for – I am working for a great company, around great people, doing something that society says ‘I should be grateful for’ because someone would kill to have my job. But therein lies the problem. Someone else would love to have my job. Overall, I’m not happy with my situation. I have been working in the role for a year which isn’t that long in the scheme of life, but you know what? That’s a year of not being 100% happy, a year of waiting for something else to happen, a year of my where I have been distracted from putting my dreams into action.

So many people get ‘stuck’ on a path because they keep getting opportunities, they are good at something, they don’t back themselves to do something else. But I’m determined to give The Dream a chance. We each have a certain uniqueness to offer and no two of us are exactly alike. So we have an opportunity – to be the best possible version of ourselves and try to crack whatever it is we actually want to do with our lives. We can’t be the best possible version of someone else’s Dream. But we are the masters of our own. For most of us, we aren’t going to get that golden ticket lying down and waiting for it.

IMG_0865

So today, I decided to practice what I preach. I’m going out into the real world with my passion, my drive and the small amount of money I have in my bank account. I’m starting the chase right bloody now. If I commit myself to being the best possible version of me, and direct my energy towards The Dream, that surely is the recipe for a fulfilling life with very few regrets. It’s not going to always be easy, and it won’t always be fun, but it will always be alive – and hopefully, eventually, something’s gotta give. Will you join me in the hustle to be your best self? Cause girl, you gotta hustle. Even on the most uninspiring day of the week. #MondayHustle

#MondayHustle

“Stop overthinking and take the leap.”

Read more about Lucy’s inspiring career change here >>http://worklifesolutions.nz/lucys-reinvention-story-hustling-her-way-into-a-new-career/

How writing can save your life, boost your resilience and empower your warrior-spirit

Saturday, July 8th, 2017

Even if you’re not an aspiring writer there are loads of mindset strategies in The Prosperity for Authors Series to help you deal with life, build greater resilience and persevere with your dreams.

In fact, recently I put some of the strategies I share both in book two, Productivity Hacks: Do Less & Make More and the first book in this series, Developing a Millionaire Mindset, to good use after a terrifying encounter with a violent intruder.

Curiously, and thankfully, writing saved me—both before and after the aggressive trespass. I had woken around midnight and decided to check Amazon for one of my romances The Italian Billionaire’s Christmas Bride.

I had only been in my writing room for five minutes when I heard a van come up the long drive on our semi-rural property in The Bay of Islands.

Immediately I sensed danger. I knew instinctively it was the stranger who had come to our door the prior evening pretending to be lost.

Now, he returned again. He drove toward the house with his lights off, determined to hide beneath the cover of darkness.

Strangely, the Kiwis, New Zealand’s native, flightless and nocturnal birds that roam our property screeched loudly—as though warning me.

I heard the intruder swear. Terrified, I ran to wake my partner—and counted my blessings that he is a very alpha male with a black belt.

A long night involving the police ensued. And for three days this man with we later discover had a violent past and mental health problems continued to harass us —insisting we were hiding his wife and children.

It took some doing, but I refused to let him infect our lives, or impact my productivity any more than he had. Anger is such a destructive force. The best coping mechanism I know is to channel potentially toxic emotions into something I love—writing.

So I picked up my pen.

As I write this chapter just days after the event even though I can still feel the fear, the anxiety, the terror—it is less now. This event triggered buried memories of previous traumas involving obsessive, controlling men with a propensity for violence.

However, I have successfully ‘counselled’ myself by writing and journaling my way through my emotions.

As Catherine Jones writes in her aptly named book, Heal Yourself With Writing, creativity is therapy. “Journaling is a creative inner dialogue with one’s Self,” she says. And she is right.

Rather than lose further productive time I wrote my way through my terror and cleared space to create.

Rather than say, “I’m too traumatized, too tired, too uninspired to write,” I wrote anyway.

I focused on my goal for the day—in this case, to finish the edits for the first book in this series, Developing a Millionaire Mindset.

And I bribed myself with the promise of chocolate when I had completed my task.

Writing is my joy. My passion. My great love. And nobody, I vowed, would rob me of that. I would stay drunk on writing, I affirmed so that reality could not destroy me.

In time, I know I will use this experience for scenes in my fiction books and perhaps even pen a self-empowerment book to help others who may have experienced similar trauma. And of course, I have used this truly frightening experience in my life to write this chapter.

The experience also reminded me that I  should complete a half-finished manuscript, Keeper of My Heart—a romantic suspense about a woman running from a violent past and the handsome lawyer who protects her.

 

Mining for Gold

Is reality sucking the joy from your day? How can you stay drunk on writing?

 

 

This is an edited extract from The Prosperous Author: How to Make a Living With Your Writing (Book One: Developing a Millionaire Mindset by Cassandra Gaisford. ORDER THE EBOOK TODAY, SAVE and SEND YOUR ORDER CONFIRMATION AND RECEIVE YOUR FREE BONUS GIFTS—Click the Amazon link here getBook.at/TheProsperousAuthor

Develop A Millionaire Mindset Today!

How to finance your writing career

Wednesday, June 28th, 2017

FINANCE YOUR WRITING CAREER WITH THESE SIMPLE AND SAVVY STRATEGIES

You may not have the cash at the moment, and the economy may not be ideal, but that doesn’t mean your mind can’t be working on your ideas and creating the way to a better future. Look for opportunities in every climate. That’s leverage

~ Cassandra Gaisford

Many people dream of writing a book or making a living from their writing but say that lack of spare cash is holding them back. They prevent themselves from choosing what they want to do because they fear there won’t be the necessary money or support to allow it.

But money doesn’t have to be an obstacle to seeking more fulfilling work. Financing a career change, despite all the obstacles in your way, involves a conscious commitment to move forward, and a willingness to think laterally and pragmatically about a range of financial options.

There are many different ways to finance a career change including: consolidating debt, future-gazing and demand creation, career combo-ing, seeking investors, using equity, reducing outgoings, generating extra cash flow, and applying for funding.

The discipline needed to reprioritize your finances will be easier, and the sacrifices more bearable, if you allow your desire to drive you. Let’s take a closer look at some of the possible financing options:

 

Rewrite your goals. List all the benefits making a change will bring. These may include better health, more money in the longer term or improved relationships with loved ones.

 

Assess your current situation. Get an accurate picture of all your outgoings and expenses. Consolidate debt. Seek financial advice if necessary.

 

Get a reality check on your future plans. Is there a current or future demand for your writing? Could you create one? What is the true cost of making a change? Isolate costs against benefits: cash in against cash out. How much money do you really need to spend and create?

 

Earn more. Think laterally to create cash flow. A job doesn’t have to be a full-time thing. Can you finance your career by doing a career-combo, working in a variety of different ways or for several employers? As you’ve read, many people work at several jobs to earn extra cash.

 

Generate extra cash flow by increasing the money you earn. Some possible strategies include: negotiating a pay rise in your current position; taking on a new higher-paying role; or turning a hobby into cash flow.

New Zealand based, USA Today bestselling historical romance author Bronwen Evans, for example, took on a high-paying, high-pressure, one-year communications contract to allow her to take a year off so she could pursue her dream of becoming a full-time novelist.

 

Seek investors. Use other people’s money to create the momentum you need. Remember there’s good borrowing—borrowing to increase wealth, and bad borrowing—borrowing so you can consume more. Most people spend all their spare income on non-asset-producing consumption.

Banks, family members and friends are all possible sources of investment income. Sam Morgan, who established the on-line trading company TradeMe, convinced his dad to back him, and earned millions of dollars in return. You may not pay back millions, but if your idea is sound, your investors can sleep at night knowing they will be repaid.

 

Utilize equity. Burt Munro, whose story was made famous in the movie The World’s Fastest Indian, mortgaged his home. Could you use the equity in your own home to finance your career? If you don’t want to re-mortgage you could try asking for a mortgage holiday. Many banks allow 2–3 months of no mortgage payments.

As fashion designer Calvin Klein once said,  “I took the risk of putting my money on the line for the company.” Are you prepared to do the same thing?

 

Share the load. Who else has a stake in your success? Perhaps they may be able to inject more cash into your joint cash flow or pitch in and share the family load. New Zealand romance author Leanna Morgan asked her husband to take on the day-to-day family commitments so she could focus on her writing. Today she’s a USA Today bestselling author who sells up to 300 books a day and has legions of fans in America. She’s also the CEO of her own publishing company. In just two years, Morgan has gone from an unknown writer to one who earns over $200,000 a year, allowing the mother-of-two to give up her job as a Libraries and Arts Manager to concentrate on her writing. She recently shared with me that her goal is to make a million dollars, and more, from her writing.

“If anyone had told me two years ago that I’d be able to resign from a job I loved to become a full-time writer and publisher, I would have smiled and thought they were slightly crazy. But believe it or not, that’s what happened,” she told journalist Anna Kenna.

“Her success has not been without sacrifice, including little sleep and less time with husband Tim and her two children, aged 12 and 17,” Kenna writes in her article.

“I’d be up at 5.30am, getting in a few hours of writing before work, and writing in the evening when everybody else was asleep.”

So she could devote herself to writing, Leanna’s husband Tim shared more of their responsibilities.

“Tim took over running the house and organising our children,” Morgan says. “He did it to support me, but also because he could see the potential benefits of my success for the whole family.”

Sharing the load, hard word and commitment have yielded success beyond her and her family’s dreams.

“It’s taken away the financial stress, allowed us to take a nice holiday and to look forward to a future we never considered possible,” she says.

Find out more about Leanna Morgan here www.leeannamorgan.com and read the rest of this article, including why it’s a brilliant time to be an independent author, here >>

 

Reduce outgoings. Review your current commitments and expenditure. Proactively look around to make sure you are getting the best deal possible on your insurance, mobile phone plans, mortgages and other regular financial commitments. Take note of your savings and squirrel the extra money away for a rainy day.

John shopped around for a better deal on his household insurance and saved himself over $600 annually in premiums. He also negotiated an installment plan with creditors so that he could increase his credit debt repayments, saving over $5,400 in interest charges annually.

 

Get funded. Many people and organizations offer sponsorship and various forms of funding to help people pursue their dreams. Without the help of a grant from Creative New Zealand, author Lloyd Jones may never have written Mr Pip—the same book for which he won the prestigious and lucrative Man Booker Prize. The book was later made into a film.

Check out crowdfunding as an option, as Heather Morris initially shared in the chapter Knock The Bugger Off. Her attempts to finance her film script lead to a multi-national publishing deal.

 

Multiply your income streams. When authorpreneur Kevin Kruse made the move to self-employment he decided to record his financial success, complete with the highs and lows by publicly sharing his income reports on his blog. There’s lot of inspiration for anyone about to embrace change here:

http://authorjourneyto100k.com/income-report-december-2015-and-full-year/

Like many business people, Kevin knew early on, that having a variety of income streams would help him manage cash-flow.

“I went into this whole thing knowing that to make the money I wanted to make I would need to diversify my income. I knew I’d need to spend time speaking, creating online courses, and marketing.”

It is a common and successful strategy used by many business people, especially those working creatively. Ruth Pretty, for example, is a chef, newspaper columnist, cookbook writer, wedding venue provider, caterer and cooking school tutor. The common theme? Her pursuits all center around her passion for food.

Amongst other things, photographer Carla Coulson is a portrait photographer, magazine photojournalist, tutor, and travel photographer. At the time of writing, she has retrained as a life coach and now offers creativity coaching and wellness workshops.

Italian designer Giorgio Armani has a flourishing clothing empire, a swag of luxury hotels, a music production company, and an interior design business. And these are just a few of his multi-billion-dollar revenue lines.

I am a self-empowerment author, coach, holistic psychologist, romance writer, brand manager, and novelist of art-related historical fiction. I also write marketing materials (blogs, newsletters, website content etc.) for small businesses, and train people to become certified life and career coaches.

As my writing income grows I’m making a conscious decision to spend less time in some of these areas and more in others.

You may wish to focus on one income stream, but if this doesn’t work for you, consider diversifying. This will help you ride any fluctuating financial currents.

 

Remind yourself that money is not a measure of your true worth. Clarify what’s important to you. As Richard Branson said, “I don’t work for money, that’s too shallow a goal.” Lucky for him his passion for having fun has netted him millions—as it has for James Patterson and other prosperous authors.

Whatever path you choose, be sure to work with love. Sonia Choquette, author of Your Heart’s Desire echoes this view: “When you work with love you draw others to you. Embrace this truth. The reason for this is that love is the highest vibration on earth. When you work with love people feel it, are helped by it, and return to it. That’s why love is the best marketing tool around. Because it is so attractive, it pulls right to you what you need.”

 

The Money or Your Life

His Holiness the Dalai Lama, once said, “Choose a job that allows the opportunity for some creativity and for spending time with your family. Even if it means less pay—it is better to choose work that is less demanding, that gives you greater freedom, more time to be with your family and friends, engage in cultural activities or just play. I think that is best.”

This really spoke to me and was one of the primary reasons I chose to scale back my successful international consultancy. Time is more valuable to me than money. I can always find ways to get more money, but it is impossible to find more than 24 hours in any one day.

Be careful what you chase. Is it more money, or a better quality of life? With planning, it just may be possible to do both says Timothy Ferriss in his bestselling book, The 4-Hour Work Week.

His central premise is to automate everything so you can live and work independently, free from a fixed location. If this is something that appeals to you I highly recommend picking up a copy of his book.

We’ll also dive deeper into simple but savvy productivity strategies in Book Two, of The Prosperity for Authors series, Productivity Hacks: Do Less & Make More.

In this book, you’ll learn how to work less and produce more, including powerhouse productivity tools you can harness to help you finish what you start, create new books and take them to market so you can sell them faster.

 

Mining for Gold

Brainstorm or list as many ways as possible that you could finance your career. Seek suggestions from others to widen the possibilities. Ask your way to success.

Check out this interesting article http://tommorkes.com/the-complete-guide-to-crowdfunding-your-book/.

Read a copy of my book Mid-Life Career Rescue: Employ Yourself and find out how one man financed his career and reclaimed his life.

 

This is an edited extract from The Prosperous Author: How to Make a Living With Your Writing (Book One: Developing a Millionaire Mindset by Cassandra Gaisford. ORDER THE EBOOK TODAY, SAVE and SEND YOUR ORDER CONFIRMATION AND RECEIVE YOUR FREE BONUS GIFTS—Click the Amazon link here getBook.at/TheProsperousAuthor

Develop A Millionaire Mindset Today!

Click here for instant access to your FREE Productivity Hacks Checklist

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