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Posts Tagged 'how to start a business'

How to be the rock that resists adversity—mind, body and soul food during COVID-19

Wednesday, March 25th, 2020

 

“All things in nature are dark except where exposed by the light” l Leonardo da Vinci l

 

Shinethlight Motu Kōkako — SOLD*

My mixed media (pastel, pencil, acrylic) was inspired by Motu Kōkako), an island (also known as Hole in the Rock) located not far from my home in the Bay of Islands.

Motu Kōkako is extraordinarily beautiful and powerful. It lies off the north coast of the North Island of New Zealand and is at the very northern tip of Cape Brett in the Bay of Islands. It is Māori freehold land, which is administered by the Motu Kōkako Ahu Whenua Trust for the benefit of the descendants of the traditional owners. The island is of great cultural significance to the Ngāpuhi iwi (tribe) and was historically associated with a range of sacred customary activities. Motu Kōkako was said to be the landing place of the canoe Tūnui-a-rangi before it went to Ngunguru and Whangarei.

It was a great honour and thrill to me today when the purchaser, who had discovered by painting via a hashtag on Instagram, collected the painting today and told me he was one of the trustees for the island.

Like him, I like the reference others mention about this rock bringing to mind the whakataukī (proverb) “Te toka tū moana” (“the rock standing in the sea— referring to a person who stands against all adversity, just as a rock resists the power of the sea.

There is a message for all of us during this massive global sea-change. Stand strong. Cast your roots deep. Be the rock that resists adversity.

In this post, I’d like to share some of the many things that help me stay strong. Like you, there are times I feel anxious, depressed, defeated. But then I go back to my well-being practices and I again stand strong. It may be as simple as remembering to breathe!

 

Food for the soul

I just finishing a call with a coaching client today. Which reminds me to be grateful that I embraced technology and created a location-independent business many moons ago. It fills my soul to be a beacon of light for others during this dark time for many. When my client, Jo* and I first began our coaching sessions last year, the Coronavirus was yet to hit, she was tearful, paralyzed, suicidal.

But now she is shining bright. She’s learning to embody higher ways of thinking, feeling and being. She shared with me an affirmation printed on her coffee cup, “Let your energy be used to build, not destroy.”

The coffee cup and sentiments inspired this post. Inspiration is everywhere, we just need to be open.

How are you nourishing your mind, heart and body? How are you going to keep your vibrations high?

We all need to be mindful not to gorge on fear-mongering news. Find your own trusted, and uplifting sources of information.

I promised Jo I would share some of mine. Instead of tuning into mainstream media I like to absorb the teachings of the following people (either by reading and/or listening to their books, listening to their podcasts, following them on social media. I like that they blend spirituality with science. From my own experience of most Government-funded mental health services, they are woefully negligent when it comes to mind-body-soul approaches.

I write about this, in How to Find Your Joy and Purpose: Four Easy Steps to Discover A Job You Want And Live the Life You Love. This book of hope, heart and healing was co-written with my daughter who endured a horrific experience following alcohol-fuelled psychosis.  Hannah also narrated the audiobook.

 

Back to holistic-evidence based approaches….here are my go-to-high-vibe-tribe

Dr. Joe Dispenza.

https://drjoedispenza.com/

“Becoming a new personality produces a new reality,” writes Dr. Joe Dispenza in his book Breaking Free of Being You.

Dr. Dispenza’s postgraduate training and continuing education has been in neurology; neuroscience; brain function and chemistry; cellular biology; memory formation; and ageing and longevity. He is an invited member of Who’s Who in America, an honorary member of the National Board of Chiropractic Examiners, the recipient of a Clinical Proficiency Citation for clinical excellence in doctor-patient relationships from Life University, and a member of Pi Tau Delta – the International Chiropractic Honor Society.

 

Dr. Bruce Lipton

https://www.brucelipton.com/

https://www.facebook.com/BruceHLiptonPhD

Bruce Harold Lipton, is an American developmental biologist best known for promoting the idea that genes and DNA can be manipulated by a person’s beliefs. I share how his journey to healing unblocked my creativity, unleased my purpose and give my life more meaning in Mid-Life Career Rescue series.

Here’s a wee excerpt:

 

So if you want to reduce your stress levels you need to change the way you view stress and the things that cause you to feel stressed. It’s the old glass half full or half empty battle! Here are a few helpful ways to do this:

a) Reframe—change the way you see stressful things and situations, e.g., if a colleague at work is hassling or bullying you, instead of feeling threatened you could be grateful that you have an opportunity to learn and master assertiveness skills and to put these into practice; when you think you have problems, see them as challenges.

b) Do a reality check—look at the here and now: will the things you are worrying about or stressing over ever happen? Where or what is your evidence? If it did happen, what would be the worst-case scenario? Is that so bad? Will it kill you? Is there a way to minimize the risk of a bad outcome?

c) Self-talk—thought is energy, so it’s critical to think and talk positive. Compelling research by Dr. Bruce Lipton, a developmental biologist best known for promoting the idea that genes and DNA can be manipulated by a person’s beliefs, reveals that thoughts really do become things. If you want to create a positive outcome you must grow and foster positive beliefs – even if in the short-term you have to fake-it-to-make-it.

Resist saying things you don’t want to make real. Instead of saying, “I can’t cope,” try replacing it with, “I can do this; I’ve handled change before,” or, “I trust myself to be able to handle this.

To see confirmation of the power of language on your DNA view this clip on YouTube, where a water researcher from Japan, Dr. Emoto, demonstrates how thoughts really do change things. His water demonstration shows without doubt how your thoughts and intentions shape the physical world.

Positive messages create shiny, diamond-like reflective qualities while negative thoughts create deformed, collapsed structures with black holes and yellow-tinged edges. We know this intuitively every time we’re around someone who is negative but many stressed-out people don’t realize their negative, complaining, or angry energy is toxic to those around them. As Einstein once said, “everything is energy.”

Gregg Braden

www.greggbraden.com

https://www.instagram.com/Gregg.Braden/

https://www.facebook.com/GreggBraden

Gregg Braden is esteem as a rare blend of scientist, visionary and scholar with the ability to speak to our minds while touching the wisdom of our hearts. He offers a message of hope, healing, and peace.

“Consciousness informs itself through its creations” Gregg Braden. “There is some untapped potential within us, which if realized empowers us to embrace, not just survive through a difficult time, but thrive and evolve into something very new and very different.”

Truth and Fiction Coronavirus | Gregg Braden

This is the best video I have found that clarifies what this virus is and how to stay healthy—I highly recommend watching it

https://www.youtube.com/watch?v=zwiS37SYE6k&feature=youtu.be&fbclid=IwAR1_fYrKXpx1W_GkhdmaO1DniquLo8HI8AzhMuqUmMJyOl3XIwvUZnRHCmU

 

Deepak Chopra

https://www.facebook.com/DeepakChopra

www.Deepakchopra.com

“I gave up alcohol in 1980. I enjoyed it far too much, to the point where I frequently get intoxicated. Everything in my life changed for the better stopped. It was the right decision.” ~ Deepak Chopra

Deepak’s words spoke to me—reminding me that it’s not that alcohol is intrinsically evil, but rather it just too darned tempting. The fact that a professional man as astute and competent as Deepak Chopra is could only control alcohol by completing stopping sustains my own quest for success. Deepak is a medical doctor, spiritual guru to movie stars and also the founder of an alcohol treatment centre, http://www.chopratreatmentcenter.com/programs/

 

His teachings reminded us that we cannot separate our minds from our bodies and that we need to embrace mind-body holistic medicine, including meditation.

 

“One way to respond in a crisis is to reduce its threat,” he writes on his blog.

“The other way is to add to the threat. The coronavirus COVID-19 might be the first collective crisis that many people have faced, and it poses an uncertain future in every country that confronts it. But this doesn’t change the two choices just mentioned. Know that your individual actions will have an impact on countless other people.

No matter how the COVID-19 pandemic resolves itself—something no one can predict—you can personally choose right now to reduce its threat. If you consciously make that choice, three positive things will happen. You will feel more in control; you will be on the side of healing; and you will add to the meaning of your life.

How to be more in control:

This begins by acting responsibly, following what the experts in disease control advise. By now everyone is aware of the need to stay at home, self-quarantine if you show any symptoms, keep 6 to 10 ft. away from other people in public, don’t take long plane flights, and wash your hands frequently (the medical school routine for scrubbing up applies here: Wash your hands vigorously while singing “Happy birthday to you” twice—and don’t forget your thumbs and between your fingers). The active ingredient in effective hand sanitizers is isopropyl (rubbing) alcohol, which you can also use by itself in at least a 60% solution with water.

 

This is all useful advice, but it doesn’t address where being in control comes from, which is mental. Positive thinking isn’t enough. Feeling safe and secure is a state of awareness. It exists in us when we reach deeper than the everyday self. The everyday self cannot feel permanently safe. Outside forces loom too large and threatening. This is the time to take up meditation or return to it if you have lapsed. Your goal is to connect with your deeper awareness, the place where self-control and security comes from.

 

The superficial part of everyone gets involved in a crisis by staying glued to the news, attaching itself to worst case scenarios, and dwelling on the terrible things other people are going through. None of this behavior puts you in control. It does just the opposite by fueling fear, uncertainty, and insecurity. Looking at updates once a day is more than enough. The rest of the time, remain centered in yourself and keep doing the sensible thing.

 

How to be on the side of healing:

Bad things happen to everyone. It is how you react that determines whether you come out healed or wounded. In all of us, the healing response is natural, innate, and powerful. More than the immune system is involved. Healing is a mind-body process. If you are sad, stressed, depressed, anxious, helpless, hopeless, panicky, or feel out of control, every cell in your body gets that message.

 

Therefore, do everything you can to send the opposite message.  We’ve already mentioned meditation, which has a strong effect in restoring mind-body balance. But you also need to be vigilant on two other fronts: sleep and stress. Good, sound sleep maintains homeostasis and prevents a cascade of imbalances that can occur in hormones, for example. Stress is a powerful trigger for hormone imbalance, among other things. It has been linked to chronic inflammation, for example, which seems to be present in acute and chronic disease.

 

Besides doing all you can to sleep well and reduce immediate stresses, there is vagal breathing, which has become widely publicized in recent years. Centered on stimulating the vagus nerve, which runs from the brain to heart, lungs, intestinal tract, and elsewhere. By breathing in to a count of four, holding your breath for a short pause, and breathing out to a count of four, you tell the vagus nerve that you are in a calm, balanced state. In response, it helps maintain mindbody balance.

 

You can do more to be on the side of healing by following the positive lifestyle choices you already know are good for you in terms of a healthy diet and avoiding or greatly minimizing alcohol, tobacco, and drugs. The good things you are doing contribute to boosting your immune response, or at the very least doing your best to keep it from being compromised. So far as anyone knows, the victims of COVID-19 are most likely to be immune-compromised. If you aren’t, your risks seems to be drastically lowered.”

Read more, on Dr. Chopra’s fabulous and informative blog>> https://www.deepakchopra.com/blog/article/6375

 

Gregg Braden-Bruce Lipton (and all Spiritual/Scientific teachers) Fan Group>>

 

Russell Brand

www.russellbrand.com

https://www.youtube.com/user/russellbrand

Russell Brand is an award-winning comedian, actor, author, public thought leader, and a passionate activist for mental health and drug rehabilitation. He has written and spoken for many years about the need for a revolution. Perhaps the time has come.

Be sure to watch this informative discussion on Russell’s YouTube channel, Pandemics & Infodemics – Wisdom In The Time Of Covid-19 | Russell Brand & Dr. Gabor Mate>>https://www.youtube.com/watch?v=7FEoQOurpGo

 

And also Corona Revolution: Plagues & Power | Russell Brand & Philosopher Brad Evans>>https://www.youtube.com/watch?v=PIScK4o67jU

 

Imposed social conditions? What is the real agenda? What is the new normal? Creeping authoritarianism or an awakening of those who are truly vulnerable?

Be sure to watch>> Coronavirus – A Long Planned Excuse To Transform The Economic System>>https://newsvideo.su/video/12461013

 

 

 

How the virus can give your life new meaning

“I believed there was something bigger, greater, more for me,”

Oprah Winfrey

 

Oprah grew up with the stories of the bible before she even learned nursery rhymes or fairy tales. In the run-up to OWN’s groundbreaking seven-part series Belief, Oprah shares how those Bible stories taught her what it really means to believe in something bigger than yourself.

“I learned what it meant to stand strong, what it meant to rely on Jesus and something bigger than yourself.. I learned real fear is relying only on yourself.” ~ Oprah

 

So many of us are being offered or having our face thrust into the need to adapt. As I share in many of my books, often we don’t have the finances, or we don’t feel we have the skills, or, OR, OR…but. but…but….we can, and we will make change happen. Often it begins with the belief—even if it means faking it until we make it big.

 

Dream big

“I got sidetracked into law for a while. That’s because I didn’t think I had what it takes to be a writer.” ~ James Scott Bell, writer

My client Jo* has been parking her dreams for years. Settling for less. Busy being busy. As we head into lock-down here in New Zealand she was tempted to the same. I encouraged her not to settle. I urged her not to stay small. If anything, what this virus awakens us to, is the possibility there may not be much time left at all.

During her coaching sessions with me and in particular her Akashic Soul Reading with me, she wanted to know, “Why do I suffer from the health condition of depression, anxiety, low self-esteem/self-worth and weight issues?”

The answers came to me quickly. “You are being asked to embody light. Yours is a path of kindness, compassion, caring, love. Stop feeding yourself SHIT.”

The challenges she faced, as for so many of us, teach us what we must overcome to move from victimhood to survivor and thriver. Jo has to learn what she most needs to know. Which is why she has come to be to coach, teach and mentor her. Now is not a time to go it alone.

“Stop sabotaging yourself. Fight for your dreams. Go for what you want.”

Today, along with other things we did a guided mediation, it’s something you can do easily too. I share it below.

You may also enjoy Oprah’s interview with Elizabeth Gilbert on Finding Your Passion: “Expect to Be Challenged”

Watch it here: http://www.oprah.com/own-super-soul-sunday/elizabeth-gilbert-on-finding-your-passion-video#ixzz6HeuwCASX

 

 

Infuse Your Body With Healing Light Meditation

Step 1. Breath in for 6 seconds, breath from deep in your belly, breathe the energy of green (or whatever colour you feel drawn to and which embodies what you want to feel or be.)

Draw this breath up through all the energy centres (chakras) of your body, up through your third-eye, up through the top of your head, up through the layers of the sky.

Step 2. Release your breath, slowly as you count to 4. As you release, close your eyes and see and feel the old, stagnant energy being released. Notice what colour that is. It may be murky, grey, or darker.

Repeat step 1 and 2 six times or until your breath expels clearer, brighter, lighter.

 

 

 

Why breathwork matters

As share in Bounce: Overcoming Adversity, Building Resilience, and Finding Joy, in a state of joy and relaxation, you breathe in a deep circular pattern, your heart comes into coherence, and you begin to produce alpha brain waves, giving you access to your own natural tranquillizers and antidepressants.

But under stress, your breathing is reversed. Instead of breathing slowly and deeply, your breathing tends to become shallower and more rapid. During times of extreme stress, you can forget to breathe at all!

You may even hyperventilate—breathing in an abnormally rapid, deep, or shallow pattern.  You will exhale too much carbon dioxide, and as the level of carbon dioxide in the blood drops, the blood vessels narrow, allowing less blood to circulate. If too little blood reaches your brain, you’ll become dizzy and may faint.

Calcium in the blood also decreases, causing some muscles and nerves to twitch. The twitching may result in a tingling or stabbing sensation near your mouth or in your chest. These symptoms include a tight feeling in the chest, as though your lungs cannot receive enough air.

This sensation leads to faster and deeper breathing. The heart may begin to pound, and the pulse rate may rise. Experiencing these symptoms will increase anxiety in some people, which can make the condition worse.

 

Humour

“In the States, they are calling at the Kung-flu, one medical doctor told me recently. Not everyone feels like laughing during times like these, and some jokes may make people wild, but humour is a great antidote to stress. This is one of the reasons I love the wise, spiritual, and often funny counsel offered by Russel Brand as he shares his philosophy on the coronavirus pandemic and other things, with the world.

As I share in my book  Bounce: Overcoming Adversity, Building Resilience, and Finding Joy

Laughter, humour, and play are great tonics during stressful times. Taking yourself or your life too seriously only increases stress. When you learn to laugh despite your difficulties, you light up the world.

“When people just look at your face,” the Dalai Lama said to the Archbishop Desmond Tutu in The Book of Joy, “you are always laughing, always joyful. This is a very positive message. It is much better when there is not too much seriousness. Laughter, joking is much better. Then we can be completely relaxed.”

Laughter triggers the release of endorphins, your brain’s feel-good chemicals, setting off an emotional reaction which makes you feel better.

“Discovering more joy does not, I’m sorry to say, save us from the inevitability of hardship and heartbreak. In fact, we may cry more easily, but we will laugh more easily, too,” says Archbishop Tutu.

“Perhaps we are just more alive. Yet as we discover more joy, we can face suffering in a way that ennobles rather than embitters. We have hardship without becoming hard. We have heartbreak without being broken.”

You may not feel like it, but give laughter a go. Watch a funny movie, stream a stack of whacky comedies, go to a comedy show, or watch a video on YouTube. Hang out with people who know how to have a good time, go to a Laughing Yoga class, or ask someone to tickle you!

Inject some more laughter and playfulness into your life.

Playfulness is bounciness at its best. Cultivate your inner child. Act up a little, goof-off, experiment, relax and detach—if you find yourself in trouble, smile.

 

Benefits of play include:

• Increasing your productivity

• Boosting your creativity and problem-solving skills

• Reducing stress, anxiety, and depression

• Improving your relationships and connections with others

• Bringing more balance, fun, lightness, and levity into your life

• Diminishing your worries

As play researcher and psychiatrist Stuart Brown says in his book Play: How it Shapes the Brain, Opens the Imagination, and Invigorates the Soul, “A lack of play should be treated like malnutrition: it’s a health risk to your body and mind.”

The Dalai Lama agrees. “I met some scientists in Japan, and they explained that wholehearted laughter—not artificial laughter—is very good for your heart and your health in general.”

Some of the many ways I play include: ‘wagging’ work sometimes and taking my inner child on a playdate to the movies, going for a massage, or indulging in my hobbies and playing with my paints. Listening to music from the 70s is also playful and brings levity. While traveling internationally recently, I watched the Disney children’s movie Frozen. I haven’t laughed so much in years.

I also love reminding myself of the magic of writing and reading. As novelist Caroline Gordon once wrote, “A well-composed book is a magic carpet on which we are wafted to a world that we cannot enter in any other way.”

Author Deepak Chopra confirms the power of lightening up,  “When we harness the forces of harmony, joy, and love, we create success and good fortune with effortless ease,” Chopra says.

Check out my blog for some strategies to reinforce play and create more bounciness in your day—https://www.cassandragaisford.com/how-to-stress-less-and-play-more/

 

I hope you’ve found some good places and resources to get your daily fix of inspiration and healing. Remember, don’t let fear give you a fright!

 

I will NOT act like I have the virus

 

Purchase links for books recommended in this blog

Bounce: Overcoming Adversity, Building Resilience, and Finding Joy

To grab your copy from Amazon, click here>> viewBook.at/Bounce

To grab your copy from iBooks, Barnes & Noble and other great bookstores, click here>>https://books2read.com/u/4DoeEO

To grab your copy from Kobo, click here>>https://www.kobo.com/ebook/bounce-overcoming-adversity-building-resilience-and-finding-joy-2

Audiobook, written and narrated by me, coming soon

 

 

 

 

 

How to Find Your Joy and Purpose; Four Easy Steps to Discover A Job You Want And Live the Life You Love.

To grab your eBook or Print copy from Amazon, click here>>getbook.at/FindYourJoy

To grab your copy from iBooks, Barnes & Noble and other great bookstores, click here>> https://books2read.com/u/bzoawZ

To grab your copy from Kobo, click here>>www.kobo.com/ebook/how-to-find-your-joy-and-purpose-1

 

 

 

 

 

 

 

To grab your copy from Amazon, click here>> https://www.amazon.com/dp/B01EG1L3D6

To grab your copy from Kobo, click here>>https://www.kobo.com/ebook/mid-life-career-rescue-series-box-set-books-1-3-the-call-for-change-what-makes-you-happy-employ-yourself

 

Cassandra has a great spirit and passion for life. That passion comes through in her writing and her storytelling style is easy to relate to every day life. Each Career Rescue book is very helpful in guiding you to the next step in your career. One book helps you uncover your gifts and talents. Another helps you start your own business (if that is your desire) and they all help you change your life for the better! Highly recommended!

 

 

Did you know you can enjoy and be inspired by my most popular and successful books on audio? In less than 15 minutes you could be listening to your way to a new life!

Check out the following written and narrated by me.

 

Mid-Life Career Rescue: The Career For Change

USA

https://www.audible.com/pd/Mid-Life-Career-Rescue-Audiobook/B07Z5CCD4C

 

UK

https://www.audible.co.uk/pd/Mid-Life-Career-Rescue-Audiobook/B07Z5BL9NB

 

Australia

https://www.audible.com.au/pd/Mid-Life-Career-Rescue-Audiobook/B07Z5CDFKV

 

 

How to Find Your Passion and Purpose

 

USA

https://www.audible.com/pd/How-to-Find-Your-Passion-and-Purpose-Audiobook/B07Z5C7YHK

 

UK

https://www.audible.co.uk/pd/How-to-Find-Your-Passion-and-Purpose-Audiobook/B07Z5BSXD7

 

Australia

https://www.audible.com.au/pd/How-to-Find-Your-Passion-and-Purpose-Audiobook/B07Z5C4MS6

 

 

The Little Princess

USA

https://www.audible.com/pd/The-Little-Princess-Audiobook/B07WPH2KML

UK

https://www.audible.co.uk/pd/The-Little-Princess-Audiobook/B07WXPMFGC

Australia

https://www.audible.com.au/pd/The-Little-Princess-Audiobook/B07WYGKB5R

 

 

Audio versions are also available from all online bookstores and also libraries

 

In less than 15 minutes you could be listening to your way to a new life!

 

*mock up of painting framed

* Name changed to protect privacy

 

 

Did you enjoy this post?

You might like:

Emotional alchemy—the spontaneous healing power of joy

 

 Why Being Inspired Matters: The Spontaneous Fulfillment and Healing Power of Joy

How stepping away from your work can boost your mood, reduce anxiety and spark joy

The fastest way to go from stress to joy without being overwhelmed

 

Here are three more things you might like:


Interesting interviews: Listen to my best interviews on topics like overcoming obstacles, finding joy in adversity, following your passion to prosperity.


Online Course: Find Your Passion and Purpose with my best-selling self-paced course made for busy people.


Keynote speaking: Hire me to speak to your organization or team about Resilience, wellbeing, innovation, and motivation.

You can get more of my thoughts on Facebook, Twitter, and Instagram.

 

For personalized help schedule a session with Cassandra here >>

 

Did you enjoy this article? Subscribe to this blog and receive a free gift when you sign up for Cassandra’s newsletters and get more help to live your best life.

Coronavirus—threat or opportunity?

Sunday, March 8th, 2020

 

In the wake of the 2020 Coronavirus many people’s careers have been, or about to be upended. People are being urged to stay home, avoid crowds, and millions are in lockdown. But what if you could future-proof your career and help others at the same time?

How would it feel to be in control of your earning ability? What if you were free to work when you want, the hours you want, and where you want?

Discover how to make money as a life coach, create a side hustle, earn extra income on the side, and easily create your own online business using Worklife Solutions fail-proof system & attract your first paying client in weeks.  All from the comfort of your own home – or exotic destination (the photo above was taken just before I made a coaching call with a client who was also based overseas.)

There has never been a better time to become a coach – it’s a growth area with unprecedented demand. Many people are terrified of change and need a helping, professional hand. Coaching has been ranked by numerous studies as one of the fastest-growing professions and it’s one of the most exciting careers to enter today. Not only does it provide heaps of variety and challenge, but also it plays a vital role in helping shape people’s lives in a meaningful, tangible way. Imagine doing what you love, making a difference and getting paid. It almost sounds too good to be true. But it’s not—it happened for me and it can happen for you!

The truth is, now more than ever, people don’t want or need face-to-face coaching and you don’t need to leave your home to train with me. Take advantage of technology and regain control and freedom over your life.

I absolutely adore the variety I have in my life—and it’s proven to be a smart strategy. Diversifying my income streams enables me to adapt quickly to change. From chaos, I have found opportunities to not only survive but thrive. I’m a holistic therapist, author, and expert coach. I’m also the director of Worklife Solutions, a global coaching and training consultancy. We’re celebrated for our fresh, solutions-focused approach, and dedication to helping people live happier, fulfilled and successful lives.

Personally and professionally I’m passionate about passion. For over 25 fulfilling years I’ve made a living from following my purpose and helping others work and live with passion and joy. I’d love to show you how you can inspire others, make a difference in the world and build a successful global business from home.

Our philosophy is to work creatively, passionately and professionally to tailor training programs and coaching services which meet your individual needs and aspirations. I’m super excited to share my system and structure with you in using a combination of distance and web-based training.  Join me and let me show you how you can easily create your own online passion and purpose-driven business.

 

No age-discrimination. No barriers to entry. No onerous qualifications needed. Your skills and experiences are unique and valuable. Easily earn extra money on the side & build a beautiful life coaching business, share your knowledge, and be rewarded for it.

 

 

Enjoy a world-class learning experience

Let Worklife Solutions do the heavy lifting so you can focus on what matters – sharing your skills and making a difference in the world. Easily attract fee-paying clients, master our unique FastTrack coaching skills, and gain your coaching qualification easily.

 

 

Effortless startup

With just a few clicks, you’ll access a fully functioning school with tutorials, checklists, templates, downloads, and sales & marketing tools.

 

Exceptional learning experience

You are your greatest asset. Take your dreams to the next level with Worklife Solutions’s top-notch virtual classroom experience.

Simple yet powerful skills acquisition

Gain a professional qualification out-of-the-box with minimal effort. Plus, enjoy full control to personalize any aspect of it…

 

The most gorgeous coaching businesses are created by Worklife Solutions certified coaches

 

Take your skills to the next level by packaging it in a beautiful, professional, and fully personalized coaching business.

 

Join coaches who have created happy, purpose and passion-filled incomes  

Their secret? Focusing 100% of their effort on learning and developing exceptional coaching skills, and letting Worklife Solutions fast-track their success.  Become a service-based entrepreneur…

 

Learn with New Zealand’s most experienced and qualified change expert

I can’t believe I established my company 18-years ago  (15/10/2002) when I will a single parent to a busy 10-year old!

“I had come across Worklife Solutions (Cassandra) as a training provider back in 2014 but just wasn’t sure at that time.  Decided on another education provider which has provided me with a foundation in coaching but last year realised that I wanted more discussions regarding putting sessions together, evaluating and discussing this with a mentor and someone whom had been walking the talk for a long time.   This was not provided by the previous education provider. The above factors influenced me to contact Cassandra again.  I was looking for a different type of training, wanting someone who has such a solid background in coaching and whom could offer more input regarding sessions planning and feedback, starting a business etc. I’ve now realised my dream!”

 

Hear what our students are saying about us

 

“I was looking for a credible trainer and a life coach training programme that was flexible, personalised and a base from which I could become accredited with the International Coaching Federation. Cassandra and the programme she offered ticked all the boxes for me.

Working with me individually, Cassandra was able to specifically tailor the training modules around my particular skill set. This resulted in less time being wasted in areas of my strength and more time being given to the areas of required development. I was able to work through the modules at my own pace and the sessions with Cassandra both cemented the learning and modelled to me the art of coaching.

Cassandra is an outstanding coach and her enthusiastic professionalism brought the theory of coaching to life. She walks the talk! She also respects the particular vision and values of her clients. 

The training session that stands out most in my mind took place over a cup of tea in the Langham Hotel in Auckland. It was there that the name for my coaching business naturally emerged as the result of my answers to some very well placed questions. A ‘eureka’ moment was reached and the domain name was secured there and then.

Significant Lives was born; a coaching business that is a great reflection of who I am and my vision for the kind of coaching role I want to play.

I will always be grateful to Cassandra for giving me the perfect start and warmly recommend her to anyone wanting to explore life coaching as a career.”

 

Clive Wilson, EAP and Corporate Coach

http://www.significantlives.com/

 

 

“The one on one mentoring was what really sold me.”

“I have always been passionate about empowering and motivating others and when I learned about life coaching as a career I knew it was something I was being drawn to pursue. As you can imagine, a google search for life coaching courses brought up hundreds of providers all with their own content of what they believed life coaching to be.

I was lucky enough to come across Worklife Solutions and their Certified Life Coaching Course. I sent through an email requesting information as I had through other providers, but was pleasantly surprised when I received a response from Cassandra and not someone employed to help with enrolments/course advice, I found her to be very warm and helpful in answering all my questions. As a mum and student I was looking for flexibility, content that would really help me develop my skills and confidence as a life coach, a personalised approach and for me to be able to learn from someone who not only has the skills and qualifications in the field of Life Coaching but tons of experience too.

The one on one mentoring was what really sold me as I will not have to contend with a large group of other students. And will be able to use that time to perfect the skills I learn in a way that some online courses could never assist. I am confident that with this course alongside with Cassandra’s mentoring that I am on my way to my dream career as a life coach.”

~ Celesté Stephens, trainee life coach

 

Whether it’s a change of age or season or wanting to get ahead of the global crisis, it’s timely for all of us to reassess how we live, work, and what the future has in store.

 

P.S. Marvelous March Special! Enrol and pay by 24 March and save over $500

To learn more and receive the special March offer, go to: http://www.worklifesolutions.nz/coach-training/

what inspires me

Saturday, March 7th, 2020

I have been painting, sculpting, writing and creating for all my life and still find endless inspiration & applications. My current passion are works which flow – the medium may be watercolour, acrylic, oil or wax. My pieces are sensual; fluent and emotional.

My flow paintings go where they want and teach me to cede control. I love to create— it completes me, fills me with joy, and softens the world around me. I love time in nature, interiors, traveling and I do love sweet treats.

I am the oldest of 3, proud mum to 1, and dedicated business owner. I was born on the last day of September, blessing me as a Libran. So I love harmony and creating beauty is my divinely inspired life purpose.

My grandmother, Molly Fairweather was instrumental in teaching and inspiring me to follow the path of art. She was a talented painter, singer, and musician. Growing up in foster care in the 1900’s art provided comfort, healing, and joy.

My work scope is creating bespoke, customized pieces, making collections for showrooms, and collaborating with collectors/designers to deliver abstract timeless art in a personal-touch way. My work is now in www.littleblackgallery.

Check out my studio at https://www.cassandragaisford.com/gallery,like and subscribe and comment and tell me what inspires you.

 

Follow me and be inspired

Join me in my creative unblocking one day wellness retreat in the beautiful Bay of Islands, only three places left. Saturday 14 March, learn more and reserve your spot here>>

https://www.cassandragaisford.com/creative-unblocking-womens-creativity-1-day-retreat/

Check out this post on the power of creativity to heal depression, anxiety, and addiction, https://www.cassandragaisford.com/powerful-creativity-how-making-room-for-hobbies-is-the-ultimate-cure-for-addiction-stress-anxiety-depression-and-more/

Are You Ready to Manifest Your Dreams Effortlessly?

Monday, July 8th, 2019

Dear friends…

Mollie MathewsWhat intentions have you set this month? Winter (here in NZ) and summer, for my lucky northern hemisphere readers, is a great time to revisit dreams. The energy is so powerful.

What I’m working on now…

I had a great business coaching session with one of my mentoring clients. At 62, she’s a girl on fire. In less than a year she found the courage to leave a toxic job, throw herself (with help from me) into her own passion-inspired business, sell her house, move cities, purchase a new home and become mortgage free—and so much more.

My goodness, she is so inspirational and I love mentoring her to help her overcome self-limiting blocks and soar toward her true potential. Right now, we’re focusing on how she can create passive income and a location independent business—just like me!

I love helping people achieve their dreams. Reach out if you’d love some one-to-one mentoring from yours truly.

 

I’ve just returned from the most amazing trip to Turks and Caicos. And two weeks before that we were in Japan. And before that American Samoa…and yes, I was working. Being location-independent sure beats being chained to the desk in a windowless cubicle with a narcissistic boss. Yes, that was once me! I share my transformational career change stories in my popular Mid-Life Career Rescue series.

Why Ethics Matter in Coaching

Stay tuned for my blog post about the importance of ethics in coaching. I have heard some truly dreadful stories of people being taken advantage of. Did you know, anyone can set up shop and say they are a life, career, wealth – or “something” else coach. A journalist here in New Zealand was so disturbed by how people are being taken advantage, she’s writing an article for mainstream media. I’ll keep you posted! Long story short, if you invest your money (and hopes) in mentoring or coaching be sure that whoever you trust has been around for a long while and is qualified.

Can’t afford one-one-mentoring with me? Of course, you can also get some coaching via my self-empowerment books. Plus, I have an online course—(doesn’t everyone these days!).

If you need more help to find and live your life purpose you may prefer to watch inspirational and practical videos with me and other strategies to help you to fulfill your potential.

 

Follow your passion and purpose to prosperity—online coaching program

Easily discover your passion and purpose, overcoming barriers to success, and create a job or business you love with my self-paced online course.

Gain unlimited lifetime access to this course, for as long as you like—across any and all devices you own. Be supported by me and gain practical, inspirational, easy-to-access strategies to achieve your dreams.

To start achieving outstanding personal and professional results with absolute certainty and excitement. Click here to enroll or find out more—the-coaching-lab.teachable.com/p/follow-your-passion-and-purpose-to-prosperity

 

Fit More Knowledge Into Your LIfe

 

And I have exciting news too, this month I’m focused on finishing audiobooks for my most popular self-empowerment titles. I’m so excited to have just completed recording “How To Find Your Passion and Purpose: Four Easy Steps to Discover A Job You Want and Live the Life You Love.”

I  loved reminding myself of these really simple and successful strategies. If you’ve already got the paperback or ebook go and re-read it – it will definitely give you an inspirational post. It did me!

Did you know that “How To Find Your Passion and Purpose” is now in hardcover? How yummy! Available from all good online bookstores now.

Here’s one of my favorite excerpts from the book:

 

DAILY TONIC

 

“Filling your own needs is not something

that you do randomly, it’s something that needs

to be done on a regular basis.”

Cassandra Gaisford, Author

Make passion a regular event. Do you regularly spend time doing things you enjoy? Can you do something every day to help keep your passion alive?

Only 15 or 30 minutes a day devoted to activities you love, and to those that move you closer to your dreams, can make a big difference to your health and happiness.

If finding the time or lacking energy is preventing you from doing more of the things you are passionate about, develop a strategy to restore the balance.

 

Next up I’m going to record “The Little Princess” because I know this story has touched so many people’s hearts. It’s where I share my own experience of being discouraged, shamed and bullied and what I did to follow my purpose anyway.

 

 

 

 

 

Now you get to chose. Which of my bestselling books would you like to hear me narrate and release in audio? “Stress Less. Love Life More: How to Stop Worrying, Reduce Anxiety, Eliminate Negative Thinking and Find Happiness”? “Mind Your Drink: The Surprising Joy of Sobriety ”, or “Midlife Career Rescue: The Call For Change” ? Or something else?

Please let me know and go in the draw to win a free advance audio edition. I have three to give away.

Enter & WIN!

Please let me know which of my books you’d love to see in audio and go in the draw to win a free advance audio edition. I have three to give away.

Featured reader of the month

Are you a midlifer who thinks you’ll never find love? You’ll love hearing Vicky’s* story. When I was working as a counselor for a community based-organisation Vicky came to see me. She was so sad, so full of grief, so many personal things (death of loved ones, the hospitalization of her daughter in a psychiatric ward – and more).

She shared how she was lonely and full of grief and anger. Gently, I encouraged her to think about the things that sparked joy and gave her comfort. Vicky shared how she dreamed many years ago of meeting a lovely man—but now, in her sixties, she’d given up hope.

I encouraged her to ‘create’ her dream man in her passion journal – but to also add what kind of qualities her dream man was looking for too (something I talk about more in “How to Find Your Passion and Purpose” and also The Passion Journal:The Effortless Path to Manifesting Your Love, Life, and Career Goals)

 

Did you enjoy this post?

You might like:

 My story: how my dark nights of the soul awakened my passion and purpose

Why Pursuing Your Passion Not Your Pension is The Ultimate Mid-Life Career Change Strategy

 Why Being Inspired Matters: The Spontaneous Fulfillment and Healing Power of Joy

 

Here are three more things you might like:


Interesting interviews: Listen to my best interviews on topics like overcoming obstacles, finding joy in adversity, following your passion to prosperity.


Online Course: Find Your Passion and Purpose with my best-selling self-paced course made for busy people.


Keynote speaking: Hire me to speak to your organization or team about Resilience, wellbeing, innovation, and motivation.

You can get more of my thoughts on Facebook, Twitter, and Instagram.


For personalized help schedule a session with Cassandra.

Did you enjoy this article? Subscribe to this blog and sign up for Cassandra’s newsletters to get more stories like this.

What Makes You Happy? The Success Secret Midlife Career Changers Need to Know

Sunday, June 30th, 2019

 

“When you are inspired by some great purpose, some extraordinary project, all your thoughts break their bonds. Your mind transcends limitations, your consciousness expands in every direction, and you find yourself in a new, great and wonderful world. Dormant forces, faculties and talents become alive, and you discover yourself to be a greater person by far than you ever dreamed yourself to be.”  ~ Patanjali, Yogi and Mystic

 

Dear friends, I am currently re-editing one of the books in my popular MidLife Career Rescue series, What Makes You Happy.  It doesn’t matter how often I cast my eye over the text looking for pesky typos, sometimes, like mosquitos in summer, a few manage to slip through the net. But, happily, I am enjoying reacquainting myself with this book—and in the process, I’m reminding myself of what makes me happy too.

Here’s an updated look at one of my favorite chapters, including the true career change story of one of my favorite authors, Annie Featherston. Annie is a former New Zealand school teacher who left a job she no longer loved and upgraded her life as the bestselling historical author Sophia James.

A healthy obsession can be a liberating and clarifying catalyst to your true calling and career direction—especially for people in the mid-life zone. With maturity comes renewed confidence and determination to pursue the things they are truly passionate about.

I hope you enjoy this excerpt

JOB DISSATISFACTION

Fully alive

Being passionate is a vital part of being human. Passion is love—hard to define, but easy to see and feel when it is alive. Passion is about emotion, feeling, zest and enthusiasm. Intensity, fervor, ardor, and zeal. Passion is about fire, eagerness, and preoccupation.

Passion is about excitement and animation. Passion is about determination and self-belief. Passion is about being willing to change. Passion is about following your heart’s desire. Passion is about doing something you love.

It’s not an intellectual thought. It’s a feeling. Feelings matter, and feelings are where the real power is. But Western society tends to predominately value thoughts, reason, logic and clear thinking more highly than feelings, intuition, spirit, and soul.

Perhaps because of this, people have become desensitized to the clues and callings of their own passions.

Some of the strategies I’ll share with you in this book may be criticized as ‘fluff’ or ‘snake oil.’ People often fear that which they don’t understand. I was attacked in this vein when I once offered a doctor some lavender oil to help reduce her mental strain. But understand this, the heart has its own reasons, its own desires, its own magical way of making itself heard.

Passion, some say, can be difficult to find, but if you’re awake it will find you. Stay open-hearted and open-minded. Don’t be like so many adults who fail to discover it at all, and in the absence of any encouragement, give up.

“People pride themselves upon their willpower, their indomitable courage, upon the fact that nothing frightens them,” writes T. Lobsang Rampa, in his classic book, You Forever. “They assured bored listeners that with their willpower they can do anything at all.”

But the truth is there is no greater power than imagination, passion, and the incredible power of love.

If you are serious about being happy, if it’s your desire to be the best that you can be, then the integration of your mind, body, and spirit is essential. Make a commitment to working and living with passion—I’ll show you where to look!

Passion’s Pay Cheque

Pursuing your passion can be profitable on many levels:

When you do what you love, your true talent will reveal itself; passion can’t be faked

You will be more enthusiastic about your pursuits

You will have more energy to overcome obstacles

You will be more determined to make things happen

You will enjoy your work

Your work will become a vehicle for self-expression

Passion will give you a competitive edge

New Zealand motorcycling legend Burt Munro proved that passion is the key to success. “All my life I’ve wanted to do something big,” he said. In 1967 Burt achieved something huge.

At the age of 68, against all the odds, he set a world record of 183.586 mph with his highly modified Indian Scout motorcycle. To qualify he made a one-way run of 190.07 mph, the fastest ever officially recorded speed on an Indian.

Like so many inspiring people the road to success was not an easy one—it involved much personal hardship and numerous setbacks, but armed with his passion and a compelling desire to “go out with a bang,” Burt Munro mortgaged his house and set out on the greatest adventure of his life.

His truly awesome achievements were bought to life in an inspiring and uplifting film, The World’s Fastest Indian.

The World’s Fastest Indian not only gives movie-goers an inside look at Munro’s passion, but it also gives them an idea of New Zealand filmmaker Roger Donaldson’s overwhelming desire to tell the story.

“This project has been a passion of mine since I completed a documentary about Burt Munro back in 1972,” Donaldson said. “I have been intrigued by Burt’s story for many, many years; some would say my obsession with this film matches Burt’s obsession with his bike.”

Donaldson’s passion for his subject has won him international acclaim from Academy Award-winning actor Anthony Hopkins. “I thought it was a terrific movie. It is a unique script… it is just so well written, very well written, beautifully written, and so refreshing. I’ve worked with a lot of great directors, Steven Spielberg, and Oliver Stone, and Roger Donaldson is there with that lot, you know. He really is,” Hopkins said.

Obsessions Boost Health

A healthy obsession can lead you to many things, including your:

1) Life niche—creating a breath of fresh air and giving you a competitive edge

2) True bliss—leading you to your vocation where being paid is the icing on the cake

3) Your point of excellence—unleashing dormant talents and natural gifts

4) Your life purpose—spreading seeds of joy and inspiration and benefiting others.

Authentic Happiness: Love Is Where The Magic Is

Love is where the magic is. When you love what you do with such a passion you’d do it for free, this is your path with heart. You’ve heard the saying, ‘when you do what you love, you’ll never work again.’ It’s true. Work doesn’t feel like a slog, it feels energizing.

From Teacher to Romance Writer

As Annie Featherston, writing as Sophia James, shares below, when you combine your favorite skills with doing something you completely and utterly love, you come home to your true Self and find your place of bliss. The result? Contentment—and more often than not, producing something highly marketable.

“I’d taught for fifteen years and loved it. And then I didn’t.

It wasn’t the students or the workload. It wasn’t the noise or the constant worry of, ‘was I doing enough’ that pushed me out either.

I was a good teacher but underneath was a passion that I couldn’t ignore any longer. I wanted to be writer, a historical romance writer, and I was beginning to get offered some wonderful opportunities that did not meld with the structured teaching year and the constant pressure of it.

I felt like a juggler with a hundred balls in the air. I was teaching half time, taking tours to Europe with my husband to help him, running mentorship programs…. and writing.

Writing was my complete and utter love and yet it was always taking a secondary place. I wrote at night. I wrote in the weekends. I wrote when the kids were asleep. When I wrote I didn’t think of the time or the problems, all I saw was the joy and passion of it. I loved forming characters and thinking of stories. I lay in bed at night asking my protagonists questions and spent many hours trawling over history books to place them into a context.

I have a degree in history so it was as if all the things I had enjoyed were coming together at last. History and writing. I knew that at 54 I couldn’t be patient any longer.

I needed to be in a field that I felt fully aware in, that I loved beyond the weekly paycheck and that filled my spirit with lightness.

I’d just won a New Zealand based competition for a completed romance and it was validation, I suppose. If I didn’t make the jump and do it now perhaps I never would. And if I never gave myself a chance I would feel bereft.

I penned my resignation letter and left to Australia to be a mentor on a five-day intensive scheme the Romance Writers of Australia were running. It was scary and hard but when I finished it successfully I remember standing alone in front of the mirror, a cold sore from exhaustion and worry on my lip, but my clenched fist punching the air in triumph.

To feel like that is to know you live.

When I got picked up by Harlequin Historical and published it felt like all the dreams I had hoped for so long were finally happening. I had visualized this. I had walked the lonely windy beaches of Gisborne and shouted my hopes for it into the wind. I had sat in the mall with three crying children in the car and written scenarios on the back of the supermarket docket because the story just wouldn’t wait until I got home.

If I had not been paid one cent for my writing I would still have done it somehow. But the strange thing is that money does follow passion and suddenly I was making as much as I ever did in part-time teaching.

Writing is hard work. A book does not come fully formed from thin air or dreams for me. But I’ve persevered and sat and written. I’ve made deadlines. I’ve written blogs. I have delved into social media and stood there with a smile on my face when the reviews have not been what I wanted.

But I have always believed in myself and my stories. I’ve kept going. I have never given up.

And I have loved my writing life, my freedom, the creativity, the possibilities.

If I had my time over I would have left my teaching career earlier. I would have been braver and less worried by all the sensible advice others were giving me. I should have listened to my heart and taken the jump into a lifestyle that is my perfect fit and even if I had never succeeded I would have known that at least I tried.”

I love Annie’s story of reinvention. So-called sensible advice is no replacement for the wisdom of your heart, your soul, your intuitive knowing about what choices are right for you.

“When you show a bit of courage, The Universe rewards you. ~ Laurie Wills, Change-maker

Action Task! Find Your Passion

Real passion is more than a fad or a fleeting enthusiasm. It can’t be turned on and off like a tap. Answering the following questions will help you begin to clarify the things you are most passionate about:

1) When does time seem to fly? When was the last time you felt really excited, or deeply absorbed in, or obsessed by, something? What were you doing? Who were you with? What clues did you notice?

2) What do you care deeply or strongly about? Discovering all the things that you believe in is not always easy. Look for the clues to your deep beliefs by catching the times you use words such as ‘should’ or ‘must.’

3) What do you value? What do you need to experience, feel, or be doing to feel deeply fulfilled?

4) What pushes your buttons or makes you angry? How could you use your anger constructively to bring about change?

5) Which skills and talents come most easily or naturally to you? Which ones give you a buzz or a huge sense of personal satisfaction?

6) What inspires you? Passion goes in all directions. It could be as tangible as a job or a person, or as intangible as a dream or an idea. List all your obsessions and the things that interest you deeply. If you’re struggling to identify your interests and inspirations, you’ll find some handy prompts in the next chapter

7) Keep a passion journal. It’s staggeringly, and dishearteningly, true that many people don’t know what they are passionate about, or how they can turn it into a rewarding career. Some research suggests that only 10% of people are living and working with passion. Hence my passion for passion – to bring about positive change in the world. Creating a passion journal is one simple but powerful technique to help achieve this.

This is where manifesting your preferred future really happens. I’ve been keeping a passion journal for years and so many things I’ve visualized and affirmed on the pages, are now my living realities.

Client Success Story: From Manager to Visual Merchandiser

Jane wanted to change her profession from a background in retail sales and management to something more creative and hands-on. She was struggling to identify how her passion for fabric could be combined into a new career.

I encouraged her to gather clues to her preferred future, by collecting examples of others who enjoyed successful careers working with fabrics. She began a passion journal, which she covered with her favorite fabric, and regularly updated her journal with aspirational images, inspirational quotes, confirmation of her strengths and clues to her passion.

After focusing on all the facets of her passion, including her natural gifts and talents, the laws of manifestation, focus and intention kicked into gear, and she successfully transitioned into her dream job.

“I have just been offered the position of visual merchandiser for a furnishings chain. This job is going to enable me to use all those key skills that I have and a huge bonus is that I also get to work with fabrics, which is just perfect. I know I came across with confidence and the right attitude thanks to you reminding me that I need to ‘blow my own trumpet’ and allow my passion to shine.”

Jane’s story is a powerful reminder of how you can manifest your preferred future by making passion your priority, allowing no doubt and visualizing your dreams into reality.

What Were Your Childhood dreams?

“Persevere with your mid-life, bring into consciousness your childhood dreams for they will become your living realities.”

~Max Gimblett, Artist, and Zen Buddhist Monk

At the age of eight, Donna Hay skipped into a kitchen, picked up a mixing bowl and never looked back. She later moved into the world of magazine test kitchens and publishing, where she established her signature style of simple, smart and seasonal recipes—all beautifully photographed.

Her unique style turned her into one of the first celebrity chefs—an international food-publishing phenomenon and best-selling author. Like many passionate business people, Donna has many outlets all unified by her abiding passion for food. Along with publishing cookbooks and producing her own magazine, she’s created a line of homewares, a food range, and at the time of print, now has her own general store.

Many experts say that your passion reveals itself early on in your life. If you’re lucky, someone close to you will have noticed your natural inclination and encouraged you towards your true vocation.

Chances are, you weren’t that lucky. Many baby-boomers weren’t encouraged to follow their childhood bliss. Pay it no mind. It’s not too late to follow it now.

Action Questions: What did you love as a child?

What were your childhood dreams? What did you love to do as a child? What steps can you take to make these your living reality? Perhaps a hobby could be a stepping-stone toward a new career.

As you contemplate making changes in your life, how can you maintain a spirit of curiosity, and allow yourself to be childlike?

Never Grow Up

“…stay in part a child, with the creativity and invention that characterizes children before they are deformed by adult society.”

~ Jean Piaget, Educational Psychologist

“When will you grow up?” asks Jenny Regels’ husband, affectionately. While visiting Russell in the astoundingly beautiful Bay Of Islands in New Zealand, I had the great fortune of wandering into Jenny’s crystal and spiritual haven—aptly named ‘Peace and Plenty.’

We immediately connected and I had a great time ‘playing’ with one of the many pendulums she has for sale. I gained confirmation from Spirit that the choices I was considering were right.

When Jenny, then a youthful 69-year-old, shared with me the great joy she feels every day being childlike I asked her if she’d share a few words of wisdom with those of us, who at times, take life too seriously.

“It’s really, really important not to grow up, and to keep a young mind and be interested in everything going on around you. And keep your inner child active the whole time. Really active. And keep a positive outlook on life. Don’t be the glass half empty person. Be the one-half full. Always.”

I left feeling uplifted, reaffirmed in the knowledge that I want what Jenny’s got—ageless grace, peace and plenty.

Surf The Net

Take a peek inside Jenny’s crystal haven and listen to this delightful, ageless lady here https://vimeo.com/147984220

Tune Into Your Body Barometer

As Neale Walsch, the author of Conversations With God, says, “Judge not about which you feel passionate. Simply notice it, then see if it serves you, given who and what you wish to be.”

Notice the times you feel a sense of excitement, a state of arousal, a feeling of limitless energy, a burning desire, a strong gut feeling, a feeling of contentment, strong emotions or determination. Notice these feelings and record them in your passion journal.

During my time in the United States, I was very lucky to have been able to stay in New York and to visit the Metropolitan Museum of Art. I was even luckier because while I was there I unexpectedly rediscovered a passion I had forgotten.

I share the following excerpt from my passion journal at that time (which incidentally was bright red!), in the hope that it illustrates some of the strategies I am encouraging you to try.

“To see these paintings makes my heart sing, my eyes sparkle, and a smile settle upon my lips. I feel a shortness of breath and my heart rate quickens. I want to take them all in and love the ones with texture so rich you can almost feel the paint. I have to stop myself from reaching out to touch them. I am flushed with excitement and a thirst that cannot be quenched.”

And so it was that my ‘body barometer’ reminded me of the deep joy and love I feel when I paint with oil. I had traded my passion for the convenience of acrylic, but I found it joyless and plastic.

I thought it was a great confirmation of the power of passion when an art gallery owner, who bought some of my paintings not long after I returned from New York, said to me, “You have a rare ability to capture an emotion.”

I later won the Supreme Art Award for an oil painting I did of my grandmother. It was the first portrait I had ever painted. I’m not a formally trained artist, more of a dabbler. So yes, magic can happen when you follow your passion.

“You must first be who you really are, then do what you really need to do, in order to have what you want.”

~ Margaret Young, Singer, and Comedienne

 

This is an edited extract from Midlife Career Rescue: (What Makes You Happy):  How to Confidently Leave a Job You Hate, and Start Living a Life you Love, Before It’s Too Late​

To grab your eBook or Print copy from Amazon, click here>>getBook.at/MakeYouHappy

To grab your paperback copy from iBooks, Barnes & Noble and other great bookstores go directly to your favorite retailer.

 

Discover Your Burning Desire in Life and Your Work with Cassandra Gaisford

Friday, March 22nd, 2019

 

 

“Midlife is the Best Life!”

— Lori Ivy Massicot

Would you like to make a midlife career change? Have you been laid off and struggling to find a new job? Are you tired of your soul-sucking day job?  Are your passions not being met in your day-to-day life? Are you ready to unleash your burning desire and find the secret that you don’t want to admit? Do you believe you can’t do anything else?

 

Discover Your Burning Desire in Life and Your Work

I was so honored to have been contacted by Lori after she discovered my sobriety book, Mind Your Drink: The Surprising Joy of Sobriety (Control Alcohol, Discover Freedom, Find Happiness and Change Your Life)

“I love your book,” Lori shared when she reached out to me. “Thank you for writing it.”

Lori is the host of the podcast, To 50 & Beyond. Her inspiring show shares the joy of sobriety and celebrates women in the middle of life. She talks about topics that empower women to change what isn’t working in their lives and become better than ever in their 40s, 50s and beyond.

 

It’s a passion and purpose we both share.

As I write in all my self-empowerment books when passions collide magic happens. Passion is energy and love attracts.

 

Lori helps women over 40 stop overdrinking and numbing out with alcohol to feel better, look better, and live a happy, healthy life free from guilt, shame, and regret; to 50 & Beyond. She has the ultimate career combo weaving her passions into love and service inspired offerings—coach, podcaster, entrepreneur, and expert in sobriety and lover of all things midlife.

Like me, she believes in the power of women in the middle of life.

“I know that you can harness control over your life to live out your wildest dreams so that you don’t leave anything on the table of life. How do I know? Because I’m living my dreams today, and if I can do it, you can too.”

Lori invited me to be a guest on her popular show and talk about my book Mid-Life Career Rescue and how it can help women get out of jobs and careers they feel stuck in and move forward in the middle of life.

“I would have loved to hear this episode when I was in a j.o.b. for twenty years that sucked the life out of me.” ~ Lori said. “It’s is an episode of EMPOWERMENT and one that I would have loved before I was laid off in 2007.”

Some of the many things we talk about is that it’s never too late to become who you were meant to be and how to find your burning desire in life and in your work.

Lori was stuck in a job she didn’t like for over twenty years and it was one she says she was not suited to. She says she was so happy she finally got laid off.

If you’ve read my midlife career rescue series of books you’ll know my story of being so stressed and ill with shingles, while I wasn’t pushed, I knew I had to leap. The environment was so toxic, my values were conflicted every day, many people were selfish and mean (some were great!). I’d lost my confidence and I’d lost my hope.


But I was determined to survive. I share how I and other midlifers who felt trapped in jobs they hated discovered our burning desire, our spark—and found what we were meant to do.

“The Mid-Life Career Rescue books came to me at just the right time—at a really low time, with a LIFE decision to make, not just a career decision. Hearing from others in a similar situation that there was life after a toxic work environment allowed me to see light at the end of the tunnel and know that everything would be okay.”

~ Cate Walker

Everything will be okay! Check out the latest episode of the To 50 & Beyond podcast with my friend, Lori Ivey Massicot to learn how to discover your burning desire—before it’s too late.

Topics discussed:

How to discover what your burning desire is

How to find and commercialize your natural knacks and talents

Falling in love with self-doubts, fears, and failings

How to be who you are and who you truly want to be in your 50’s, 60’s, 70’, and beyond!

 

Go to my media page to find Lori’s link and listen to the show. Be sure to share with anyone else who needs to be inspired, encouraged, and heartened. http://www.cassandragaisford.com/media/

 

 

 

Did you enjoy this post?

You might like:

How to Create a Passion-driven Career or Business—Fourteen Individuals Tell You Their Stories of Transformational Change

Why Pursuing Your Passion Not Your Pension is The Ultimate Mid-Life Career Change Strategy

Hooked on A Feeling—Trust Your Gut to Choose and Grow Your Purposeful Business

Mid-Life Career Rescue: Job Search Strategies That Work

From Chained to the Office, to Freedom in the Country—How to Manifest Your Dream Career or Business

 

Here are three more things you might like:


Interesting interviews: Listen to my best interviews on topics like overcoming obstacles, finding joy in adversity, following your passion to prosperity.


Online Course: Find Your Passion and Purpose with my best-selling self-paced course made for busy people.


Keynote speaking: Hire me to speak to your organization or team about Resilience, wellbeing, innovation, and motivation.

For personalized help schedule a session with Cassandra here >>

 

Did you enjoy this article? Subscribe to this blog and sign up for Cassandra’s newsletters to get more stories like this.

Mid-Life Career Rescue: Job Search Strategies That Work

Saturday, May 5th, 2018

My little secret…

Mollie MathewsWhen you’re a mature worker and you find yourself in a position where you have to look for work, age bias can be a factor, but it doesn’t have to be a barrier. Although some employers might look for young, less mature hires, older workers have lots to offer, as many smart organizations realize. Successfully finding a job takes skill and confidence, but once you know the rules, you’ll feel more confident, more successful and a whole lot happier.

Some people find job hunting very challenging. Perhaps years of conditioning that you should be seen and not heard, acute shyness or lack of practice and experience in the art of self-promotion may be affecting you.

In my new book, Mid-Life Career Rescue: Job Search Strategies That Work—book.at/JobSearchStrategies— I’ll share the secrets that recruitment agencies will never tell you. I should know—I was once a recruitment consultant myself.

You will also discover how to:
•Harness the law of attraction by focusing on areas of passion and purpose
•Tap into the hidden job market
•Let people know what you have to offer confidently
•Overcome stress and doubt
•Boost confidence, courage, and self-esteem
•Help you find and get the job or career you want

Whether you love the idea of the 4-hour workweek, want to find a job that reflects who you are and what’s important to you, or thinking about starting a business, career change after 50 and finding a new job can be yours. 

As Richard N Bolles, author of ‘What Colour Is Your Parachute’, once said to me, “sometimes all it takes is one book, one sentence to transform your life.”

Quit feeling trapped. Reclaim your power! Find a job you love and finally live the life you want.

Preview or purchase Mid-Life Career Rescue Job Search Strategies That Work today. Available for immediate download from Amazon here—getbook.at/JobSearchStrategies

The strategies in this book will also help job-hunters in their 20s, 30s or 40s successfully change careers. The tips I share are the exact ones I used to move from despair to joy.

When I first decided on a career as a recruitment consultant I thought it would be a great opportunity to help people find jobs they enjoyed and to use my coaching skills.

I didn’t realize that the major part of the job was sales and business development. The seeds of dissatisfaction festered as I realized that I was not using the skills that I enjoyed.

In addition, the things that were really important to me, such as the value I placed on helping people, were compromised. It was a sales culture where the commission earned by putting people into jobs or a workplace, that I knew wasn’t a good fit, was more important than helping people find the right job.

For a long time, I tried to ignore my unhappiness. Finding another job seemed like too much work and secretly I couldn’t help but wonder if maybe I expected too much from my job. Shouldn’t I be grateful to have an income? My self-esteem plummeted and I felt too frightened to look for another job—what if nobody else wanted me?

Before long my growing ‘dis-ease’ with my job bubbled out into painful blisters. I was quickly diagnosed with shingles.

Until I’d experienced what it was like not to do what I enjoyed I didn’t realize how important these things were to me. I started to look for ways to do more of what I wanted and less of what I didn’t. When the opportunity came to move into the career management team I leaped at the chance. I enjoyed it but I still didn’t get to do what I really wanted—hands-on coaching.

Several years later, with my eye to the future, I left the company altogether and aligned myself with a role much more in tune with my soul and my longer-term goals. As I share in Mid-Life Career Rescue: Job Search Strategies That Work The way I found that job was by clarifying what really made me happy and what I wanted in a job, and then, armed with this knowledge (but still a lot of fear and low self-belief )by feeing the fear and tapping into the hidden job market anyway!

Then later still I left the security of that salaried job and embraced the freedom of self-employment and owning my own business. I was a single mum—the sole breadwinner—with a mortgage. There was no safety net other than the preparation I’d done and the belief and knowledge that I had salable skills which were in demand. I’ve never looked back.

Saying Hello And Goodbye

Some of the things I said hello to when I made a move were increased freedom, autonomy and earnings.  I said goodbye to being controlled, and having a cap on my salary.

While there were trade-offs, such as no longer having paid annual leave and statutory holidays, the benefits, including the ability to work from home and the flexibility to care for my daughter—especially during her school holidays—more than compensated for any losses.

Action Task! 

Say hello to your preferred future and goodbye to the past by creating your own hello-goodbye list in your passion journal. Remember to include the benefits you’ll gain by releasing what no longer serves you. Add to this list as you gain more insights from the exercises you’ll discover in Mid-Life Career Rescue: Job Search Strategies That Work.

 

“Change is the end result of all true learning. Change involves three things: First, a dissatisfaction with self—a felt void or need; second, a decision to change—to fill the void or need; and third, a conscious dedication to the process of growth and change—the willful act of making the change; Doing Something.” ~ Dr Phil

 

Quit feeling trapped. Reclaim your power! Find a job you love and finally live the life you want.

Preview or purchase Mid-Life Career Rescue Job Search Strategies That Work today. Available for immediate download from Amazon here—getbook.at/JobSearchStrategies

The strategies in this book will also help job-hunters in their 20s, 30s or 40s successfully change careers.

 

Out now! Cassandra’s new book, Mid-Life Career Rescue: Employ Yourself (2018), is finally here!

Tuesday, January 30th, 2018

 

 

 

I’m hugely excited about every book I write and release, but I’m especially thrilled about Mid-Life Career Rescue: Employ Yourself (2018). This revised edition has been two years in the making! n the making!

HR and Employment predictions for 2018 predict more flexibility in the workplace—which Is great news if you’d love to grow a hobby into a second income stream or develop a flourishing new career. Salaried employment is still a fickle bet, especially for mature workers, so putting some eggs in different career baskets and planning for self-employment is a great risk prevention strategy.

That’s the exact, risk-free way I started my business. I share my story of salary slave entrapment as a single mom, living paycheck to paycheck, struggling to balance childcare, weeping at my desk and fighting shingles, to the exact opposite. In Career Rescue: Employ Yourself learn how I survived, had fun, found happiness and made a fortune. You’ll find plenty of tips in Employ Yourself to help you hustle on the side, avoid burnout, and work less—not more.

Are you already running a business or self-employed and over it? I’ve been there too. And so have many other men and women just like you.  I’m super excited to share Sheree Clark’s inspiring story of mid-life reinvention. Sheree’s gone from being a stressed out, desperately unhappy, over-drinking company director to blissed out media star and healthy living coach.  In Career Rescue: Employ Yourself (2018) she shares her favorite tools for helping get back on track when you’re feeling lost, and how to quit your job and figure it out.

 

  • Keep your day job, and start something on the side
  • Discover why pursuing your passion, not your pension is the ultimate mid-life career change strategy
  • Learn the success secrets of other mid-life entrepreneurs and ignite the courage to change careers
  • Quit your job. Change your life. Stress less! Ditch a job you hate, live your purpose and create a happier, healthier life.
  • Learn how to make a living from your writing, blogging and more
  • Discover the inner freedom and flexibility of being your own boss.

 

5 STAR REVIEWS 

“More and more people today, either through choice or necessity, are looking for new and more fulfilling ways of working and earning their livings. Old ways are breaking down. Today, sacrificing your deeper passions for the security of a paycheck is no guarantee of security. Following your heart and deeper self is the new security. In this book, Cassandra helps you find your work, inspiring you to consider new possibilities, gently guiding you beyond limiting thinking, and helping you find your own true self and authentic work.”
~ Nick Williams, Author of The Work We Were Born to Do: Find the Work You Love, Love the Work You Do

“Stop. Don’t leave your job and start a business until you’ve read this book. I was pleased to see Cassandra tackle the real challenges starting a business poses. Things like finding the right business, how to start with little or no money, and how to leverage it to create a great lifestyle, to name a few. If you get to a stage in your life where you want to leave your job and start a business, this book will help you. Each chapter focuses on one highly practical aspect of starting your own business.”
~ Barry Watson, Author of #1 best-seller Relationship Rehab

“This book has given me another kick up the bum, to write it all down, work from the end result backward, envisage the ‘as if’ and build the staircase I need to climb.”
~ Cate Walker, 5 Star Review

“Makes you think and offers strategies to make it work! I met Cassandra about 17 years ago after being made redundant—the advice she gave me and the challenges she threw at me even then have remained in my psyche and continue to give me motivation. So reading her books it’s easy to hear her voice, continuing on with that motivation. I usually skip reading other people’s stories as many of them don’t translate to real life for me. But many in this book resonated, in particular, the opportunity that I have to follow not just one passion, but I can follow all three, and make them work! With ageism alive and well, I’ve had so many rejections for job opportunities that it’s a matter of survival that you have to tread your own path—find opportunities for yourself. This book has given me the confidence that I CAN make it work.”
~ L.A. Brown, 5 Star Review

 

I hope you absolutely adore reading Midlife Career Rescue: Employ Yourself! It’s one of my new favorites.

 

Launch Special—30% today only!

Please feel free to share this newsletter and special offer with any unhappy@work friends or aspiring entrepreneurs!

Happy reading,
Cassandra

 

P.S. I will be writing again soon with some exciting news…plus a surprise announcement!

 

 

Midlife Career Rescue: (Employ Yourself): How to confidently leave a job you hate and start living a life you love, before it’s too late” is out now. To purchase your copy and learn how to follow your passion to prosperity, click here to go to your online bookshop—getBook.at/EmployYourself2018

 

 

 

 

 

 

 

Featured reader—Cate Walker

I first met Cate when she reached out to me after reading Mid-Life Career Rescue: The Call for Change. Cate, I’m indebted to you for offering to proofread the first edition of my book in your spare time, especially when you had so much stress happening in your toxic workplace. I’m so glad that in reading my books you were inspired to quit and start your own business! Thank you for re-editing the 2018 edition of Employ Yourself, and for your feedback below:

“Re-reading this book has given me another kick up the bum, to write it all down, work from the end result backwards, envisage the ‘as if’ and build the staircase I need to climb – or the timeline to follow. Having read other books, and returned to this one, it all starts to gel. The other thing I have come to accept in the last few weeks is that I cannot do this alone, without mentors etc. And I’m looking forward to having a change of scenery over January, in Tasmania, to inspire me & be able to do some serious planning – this will be as close to a “retreat” as I can get at the moment. And I KNOW that I must work on my own health & well-being – as a priority – for all this to work. I am actually excited for 2018. I will do anything now to NOT fall in a heap as I did this year. Everything crossed!!

This, for me anyway, has been your most helpful book. Maybe the timing was just right and confirmed what I needed to do, to move forward.”

The Effortless Path to Manifesting Your Business and Career Goals

Friday, January 5th, 2018

 

I love this picture that my daughter Hannah shared recently—it illustrates so powerfully the life-changing magic of creating a Passion-driven business and career planning journal.

When she pasted images of oracle cards in her passion journal she was only 12. Now a beautiful woman in her late twenties, and after many, many horrid work experiences (she would often ring me up in tears—after being bullied shouted at, and working in toxic work environments), she’s now a soulful entrepreneur. Check out her new passion and purpose inspired business as a Spirit Conduit and Intuitive Healing Coach, https://www.hannahjoyspirit.com.

The Effortless Path to Manifesting Your Business and Career Goals

Are you thinking of starting a business? Would you love to employ yourself but have no idea what to do or how to begin? Or do you have an existing business but yearn for a fresh start? This ultimate guide contains all of the obvious and not-so-obvious best practices of creating successful businesses. Think of this guide as your key to manifesting a prosperous business easily.

First things first: start from your heart.

Growing and creating a successful business is impossible without passion, enthusiasm, zest, inspiration and the deep satisfaction that comes from doing something that delivers you some kind of buzz.

Unlock your unique wealth code. Ignite your passion and purpose!

The first and most important step to choosing and growing your business is to follow your passion. Passion is a source of energy from the soul, and when you combine it with a product or service that benefits others, that’s where you’ll find your magic and transformational success.

Kevin Roberts, former CEO Worldwide of advertising agency Saatchi and Saatchi, passionately believes that love is the way forward for business. Meeting peoples’ needs, hopes, dreams, and desires; or offering something which helps them solve problems for which they’d love a cure, is good for people and its good for business.

“For great brands to survive, they must create Loyalty Beyond Reason, he writes in his book, Lovemarks: The Future Beyond Brands. Roberts argues, with a ton of facts, and emotionally evocative images to support his premise, that traditional branding practices have become stultified. What’s needed are customer Love affairs. “The secret,” he maintains is the use of Mystery, Sensuality, and Intimacy.”

Your passion-driven business planning journal is the perfect place to begin your love affair.

The easy Passion-Driven Business Journal four-step template won’t chain you to a fixed way of doing things. You’ll have the freedom to dream, create, plan, and structure your beautiful business how and when you like.

Discover the Secret Successful Entrepreneurs Are Using to Create Their Way to Wealth…

Using the 10x Passion-Driven Prosperity Strategy

You’ll learn how to:

• Discover your passion and purpose

• Define your criteria for work satisfaction and happiness

• Develop Grit: The power of passion and perseverance

• Be inspired, gain clarity, and plan for success

• Manifest success easily

• Create a passion-driven business—working from home or anywhere in the world

 

Create Your Passion-Driven Business Today with This Easy-to-Follow Guide and Follow Your Passion to Prosperity!

 

This is an edited extract from The Passion-Driven Business Planning Journal: The Effortless Path to Manifesting Your Business and Career Goals by Cassandra Gaisford. To purchase your copy and learn how to stress less and love life more, click here—

viewBook.at/PassionBusinessJournal

 

 

 

 

 

 

 

 

Follow your passion and purpose to prosperity—online coaching program

 

If you need more help to find and live your life purpose you may prefer to take my online course and watch inspirational and practical videos and other strategies to help you to fulfill your potential.

Easily discover your passion and purpose, overcome barriers to success, and create a job or business you love with my self-paced online course.

Gain unlimited lifetime access to this course, for as long as you like— across any and all devices you own. Be supported by practical, inspirational, easy-to-access strategies to achieve your dreams.

To start achieving outstanding personal and professional results with absolute certainty and excitement.

Click here to enroll or find out more— https://the-coaching-lab.teachable.com/p/follow-your-passion-and-purpose-to-prosperity

Can’t get a job, or don’t want one? Employ yourself the fun way…

Tuesday, September 26th, 2017

“Business is not financial science, it’s about trading … buying and selling. It’s about creating a product or service so good that people will pay for it.”

Anita Roddick, Founder of The Body Shop

It’s hard to believe that I was ever an employee, feeling trapped and miserable in a job that gave me zero flexibility, capped my income and shackled my independence.

I know what it’s like to yearn for something better but to wonder if you have what it takes to make it on your own. I was a single parent, with no one else to pay my mortgage. I wanted more time and freedom to balance child-care with my own desire to have control over my own destiny. And I wanted my income to be determined by my own efforts, not by the mood or whims or dictates of a boss. I wanted to be in control, riding the winds of fortune and navigating the fluctuating economic landscape.

More than that I wanted to rekindle my passion and creativity in both the workplace and home. And I wanted to make a living doing the work I felt born to do.

Are these things you yearn for too?

I was uncertain about how I could employ myself and create a business I’d love with such a passion, that one day I would say, “This isn’t working; this is fun.”

I’m not a risk-taker. Not a reckless, foolishly optimistic one anyway. I was afraid like you might be. I doubted anyone would hire me, or that I could convince others to buy my products and services. I worried that if I severed the safety chord of a regular wage I may not be able to pay my mortgage.

I’d lost my confidence, and worse, I’d lost my self-esteem, trading in my health and happiness for the ‘security’ of a regular pay cheque. I had a mortgage to feed, and a daughter to support on my own, and so I boxed on. But I never gave up on my dream.

I started feeding my soul, like you are, by reading books like this one—by, and about, inspired entrepreneurs.

If you feel like I once did, wondering if being happy at work will ever happen for you, help is at hand. If you fear that if you leave a job you hate, you won’t be able to pay the bills, this book will help you start smart.

If you’ve bought into the mistaken belief that owning your own business will cost a bomb, or wreak havoc with your work-life balance, this book will set you straight. If worrying about the taxman or legal stuff is putting you off starting a business, you’re in for a pleasant surprise.

Self-employment is an excellent option for Mid-lifers. While some employers may consider your age or wealth of experience to be a liability, that same experience is an asset when you are running your own show.

Prospective clients and customers care more about the value you can provide than they do about your age. And running your own business can also offer you the freedom, flexibility, purpose, and autonomy you crave. Plus, if you structure things right from the outset you’ll end up with more money in your wallet.

You could do anything if you only knew what it was

I created this book for people like you who yearn for more autonomy and have ever thought, ‘I want to start my own business, but I don’t know what to do.’

This isn’t a quick-tips-start-your-business-tomorrow, follow-these-steps-in-this-exact-order kind of book. Simply put it’s based on my real-world experiences starting and growing many successful businesses, and the experiences of other people like you. Woman and men in their mid-life who want to be their own boss; to live and work with passion—and still pay the bills!

‘To create meaningful music,’ Neil Diamond sings, ‘You have to look into your own life experiences.’ The same wisdom applies to employing yourself—to create a meaningful business, if you turn to your life experiences and leverage off the things that have shaped you, you will find your passion and purpose.

Like Barry, whose bad boy behavior and close shave with divorce led him to create a business helping others save their marriage. And Joy who had no idea whether her business would be successful but followed her heart, and pursued her passion and natural talent for creating beauty in other people’s lives.

In this book, you’ll read about Dame Wendy Pye, who was dumped from her job and, vowing to prove her former boss had made a huge mistake, went on to create her own multi-millionaire dollar publishing business.

Whether you are a start-up entrepreneur, or a businessperson looking for a fresh start Mid-Life Career Rescue: Employ Yourself will help you make the right moves to choose and grow your business with confidence.

I read a book once—it changed my life: The Work We Were Born To Do, by Nick Williams. My hope is that my book will change yours.

 

Introduction

“Jobs are a centuries-old concept created during the Industrial Revolution. Despite the reality that we’re now deep in the Information Age, many people are studying for, or working at, or clinging to the Industrial Age idea of a safe secure job.”

Robert Kiyosaki, Entrepreneur and Author

 

Being self-employed was common until the industrial revolution. Then people began to pour into factories and industries and quickly relied on others to create their employment and provide the security of a steady paycheck.

But now it seems as though careers have come full circle.

In these days of limited job security and continual restructuring, increasing numbers of people are considering starting their own business. As the author of We Are All Self-Employed, Cliff Hakim notes; the only security you have nowadays is that you have a saleable skill.

 

The reasons increasing numbers of people are opting for self-employment include: greater control over their own destinies, freedom from the politics of the corporate office environment, and increased flexibility and autonomy. Others see self-employment as the only way to create a job they love, find a niche for their passions or pay the bills in their twilight years.

Research also highlights the fact that many people in their 40’s and 50’s and beyond also opt for self-employment as a way to counteract organizations that under-value the significant contributions mid-lifers can still offer. Ageism and the reluctance of some recruiters and hiring managers to hire older workers is sadly still a reality.

Sobering research suggests that many businesses fail within the first few years. With sound planning, robust research, passion, and perseverance you can build your business with confidence.

Employ Yourself will help you learn:

  • Why successful people work with passion and purpose
  • How to identify your REAL priorities
  • How to decide what to do and find an idea that will be successful
  • How to find the right product for the right market
  • How to create a passion-driven business and still pay your mortgage
  • How to identify ways to beat any skills gaps
  • How to start a business with zero start-up capital and finance your career
  • How to start your business with a ‘career-combo’
  • How to maintain cash flow and create a healthy profit
  • How to create and enjoy freedom of lifestyle
  • How to maintain balance and avoid burnout
  • How to overcome the fear of failure, boost your self-esteem and super-charge the confidence needed to make an inspired change
  • How to replicate proven marketing systems and sales strategies that Amazon bestselling authors and other successful business people use every day to find customers and increase sales
  • How to create a Lovemark and Loyalty Beyond Reason
  • How to escape the 9-5 drudge, live and work anywhere and join the new rich

For convenience, I use the terms ‘business’, ‘self-employed’ and ‘employ yourself’ to refer to any activity that means you are your own boss—whether as a freelancer, contractor, business owner or self-employed person etc.

Let’s look briefly at what each section in this book will cover:

Step One, “Choose Your business” will help you generate business ideas, and tap into your passions and life experience to work with purpose and find the right product for the right market. This will make it easier to decide what you want to do. What you’ll discover may be a complete surprise and open up a realm of opportunities you’ve never considered. Take The Entrepreneurial Quiz and determine if self-employment is the right step for you, and learn how to boost your chances of success.

Step Two, “Mind Your Business,” take a realistic preview of entrepreneurial life. Discover why many businesses fail and plan a winning strategy. Lack of relevant experience and cash flow challenges cause many derailments. Empower your fear before you make the leap into self-employment—isolate the knowledge you need to acquire and the savvy experts you’ll need on your side. This section will help you master how to get your business off to a sound start. Start small but aim high.

Step Three, “Grow Your Business,” is where the fun begins. You’ll learn how to create a ‘lovemark’—an authentic, values-driven brand that sets you apart in a crowded market, and attracts clients to you. You’ll explore ways to steal like an artist; leverage off others successful strategies; and develop your business in light of your passions, enthusiasms and life purpose. Are you ready to start your business and be your own wonderful boss? Try the Ready To Start Your Business Quiz and find out.

Step Four, “Thrive Like A Pro,” explores some of the steps needed to develop a professional mindset. You’ll learn how to minimise obstacles, challenge your fears, overcome resistance, blitz stress and avoid burnout by achieving greater balance, joy and fulfillment.

Mid-Life Career Rescue: Employ Yourself concludes with showing you how to identify your point of brilliance. I’ve also included a link to three free workbooks:

  • The Passion-Driven Business Planning Journal Workbook, will help you plan an inspired vision for your business and life and tap into law of attraction and intention principles to manifest business success
  • The Powerful Goal Setting Workbook will help you break your goal of self-employment into manageable steps
  • You’ll also improve your decision-making and take the stress out of changing jobs with my Making Decisions and Choosing Your Best-Fit Career

All these workbooks are resources from Passion Driven Work and Free To Be Me—my career and life coaching programmes. Yours for free! You can find out more about these programmes here: http://bit.ly/1Sb5GUx

 

Choose and Grow Your Own Business with Confidence

You don’t always need buckets of money, or the courage of a lion, to start your own business. Plenty of successful entrepreneurs have started their businesses on a shoe-string budget and launched new careers while combining salaried employment. Many have felt the fear and launched their business anyway.

I was in my mid-30’s, a single parent, holding down a steady job when I started my first business, Worklife Solutions. I was worried and fearful that I’d fail, but I did it anyway. It’s one of the most creative, joyful endeavors I’ve ever done. Since then I’ve created many more businesses and helped people all over the globe become successfully self-employed.

Like Lisa, who shares her story in this book, and other budding entrepreneurs who’ve taken a strategic route to finance their businesses.

When I first started out in business over a decade ago, I thought about all the people I knew or had read about, that were successful in their own business. What I found applies now, as it did then. The list below is what they have in common. As you read this list think how many strategies could apply to you:

They were doing something they loved; their passion drove them.

Making money was not their sole motivation. Their businesses grew from a desire to serve others; they were not trying to force something on others or to make a killer sale. Instead, they wanted to make a positive difference and create something of value. They didn’t badger people into buying their goods or service.

  1. They cared about whether or not they could help a prospective client. If they could, great. If not, they were either quietly persistent until they were needed, or they moved on.
  2. They planned for success. Their business and marketing plans were living documents and they managed their finances extraordinarily well.
  3. They shared. They communicated their vision, goals, and plans with those important to them, and they researched their clients and stakeholders constantly to learn how to do things better together.
  4. They listened. They listened to their staff, their families and their clients. Then, and only then, when they understood their issues, fears, needs and desires did they offer a solution.
  5. They started smart. When employing others, whether on contract or as salaried staff, they hired the right people for the right job. And, when necessary, they gave their people the training, systems, environment, and recognition to do their job well.
  6. They took calculated risks. They always looked before they leaped, but they leaped nonetheless. Courage and confidence were something they built as they went.
  7. They believed in themselves, or faked it! Even professionals doubt themselves—but they don’t let self-doubt win.

“You have to believe in yourself. Even when you don’t, you have to try,” encourages Serena Williams, tennis super-star and 21-time Grand Slam champion.

“There are moments when I am on the court and I’m like, ‘I don’t think I’m going to be able to do this’. But then I fortify myself and say, ‘I can, I can’—and it happens. If you believe in yourself, even if other people don’t, that really permeates through and it shows. And people respect that.”

If the strategies above sound like things you can do, or are willing to try, chances are self-employment is right for you. But to double check, try the following Entrepreneurial Personality Quiz.


The Entrepreneurial Personality Quiz

Do you have the right personality to be an entrepreneur? Or are you better suited to being a Franchisee? Would contracting suit you better? Or is paid employment really the best option after all?

Before committing yourself to starting your own business of any type, you need to ask yourself whether you have what it takes.

The following quiz is written as though you are still in a salaried role.

 

This is an edited extract from Midlife Career Rescue: (Employ Yourself): How to confidently leave a job you hate, and start living a life you love, before it’s too late” by Cassandra Gaisford. To purchase your copy and learn how to follow your passion to prosperity, click here to go to your online bookshop.

Employ yourself. Create a Passion-Driven Business The Easy Way

Friday, August 4th, 2017

 

Employ yourself. Create a Passion-Driven Business The Easy Way

“There is no greater thing you can do with your life and your work than follow your passions – in a way that serves the world and you.”
Richard Branson

  • Would you love the freedom of working for yourself?
  • Could you do anything—if you only knew what it was?
  • Does the idea of more time-freedom and an unlimited earning potential make your soul sing?

 

Start From Your Heart

Are you thinking of starting a business? Would you love to employ yourself but have no idea what to do or how to begin? Or do you have an existing business but yearn for a fresh start? First things first: start from your heart.

Creating a successful business is impossible without passion, enthusiasm, zest, inspiration and the deep satisfaction that comes from doing something that delivers you some kind of buzz.

The first and most important step to choosing and growing your business is to follow your passion. Passion is a source of energy from the soul, and when you combine it with a product or service that benefits others, that’s where you’ll find your magic.

Kevin Roberts, former CEO Worldwide of advertising agency Saatchi and Saatchi, passionately believes that love is the way forward for business. Meeting peoples’ needs, hopes, dreams, and desires; or offering something which helps them solve problems for which they’d love a cure, is good for people and its good for business.

“For great brands to survive, they must create Loyalty Beyond Reason, he writes in his book, Lovemarks: The Future Beyond Brands. Roberts argues, with a ton of facts, and emotionally evocative images to support his premise, that traditional branding practices have become stultified. What’s needed are customer Love affairs. “The secret,” he maintains is the use of Mystery, Sensuality, and Intimacy.”

I agree! Your passion-driven business planning journal is the perfect place to begin your love affair.

A large part of my philosophy and the reason behind my success in business and with clients is my fervent belief that to achieve anything worthy in life you need to follow your passion. And I’m in good company. As media giant Oprah Winfrey once said, “Passion is energy. Feel the power that comes from focusing on what excites you.”

Yet worryingly, research suggests that less than 10% of people are following their passion. Perhaps that’s why there is so much unhappiness in the world.


Why Create a Passion-Driven Business Planning Journal

Do you know what you’re passionate about? Do you know how to create a passion-driven business? Do you need to boost your self-belief and confidence? Or do you need a motivational push to overcome procrastination and commit to action?

Creating a passion-driven business planning journal will help. It’s a simple but powerful technique to help manifest your goals.

Your virtual coach and source of guidance

To really benefit from this activity think of your journal as your ‘virtual’ coach – inspiring and motivating you to achieve your goals.The purpose is to encourage you to create, and stay focused on your preferred future, and to build greater awareness of your unique passion criteria, and how these can be gainfully employed in a business.

Your passion-driven business planning journal acts as a central, easily retrievable place to collect and store sources of inspiration, insights, and clues related to your passion, business goals and preferred future.

It is also a motivational, focusing tool to be updated regularly and looked at frequently – ideally daily.

Why It Works

The passion-driven business planning journal taps into the principles of The Law of Attraction and Law of Intention to help you manifest your dreams.
According to mind-mapping and creativity expert Tony Buzan, we think in images not words. Surrounding yourself with images that symbolise or reflect the things you want to create empowers your goals. Allowing these picture to inspire and excite you, and adding a dose of colour and engaging all your senses, fuels your dreams and builds excitement.

Journalling is a powerful, creative and practical tool to facilitate greater insight and to help you integrate new learnings. Resist the urge to just process ideas and thoughts in your head. Research has repeatedly proven that the act of writing deepens your knowledge.

For example, a study conducted by Dr. David K. Pugalee, a mathematics lecturer, found that journal writing was an effective instructional tool and aided learning. His research found that writing helped people organise and describe internal thoughts and thus improve their problem-solving skills.
Henriette Klauser, Ph.D., also provides compelling evidence in her book Write It Down And Make It Happen, that writing helps you clarify what you want and enables you to make it happen.

Free Passion-Driven Business Planning Journal. Click Here For Access

David Loves Lilly

Monday, February 13th, 2017

David Styles is nuts about water lilies. It’s such a passion that he’s nearly run out of room for them all—so now he has bathtubs overflowing with all his loves. What’s not to love about this fabulous ‘bathhouse’ of water lilies lovingly nurtured by him. I’ve driven past this spot in Te Horo so many times and always thought it was a junk yard.

Happily my new passion for photography has opened my eyes to the beauty that surrounds us, helping me see more clearly the things so many of us pass by. I literally screeched to a stop when to my delight I took a second look at these old ‘forlorn’ bathtubs and saw the beauty floating inside.

Luck, David told me, was on my side as usually at this hour (4:30ish) the lilies would have closed (11-2 is their waking hour) and some of the lilies are so rare that many people have never seen them at all (the white one especially). And there are the lilies that Money painted when he lived at Giverney in France. Oh I do so love people with healthy obsessions – passionate people are vitamins for the soul.

This from a book on Monet:

“The water lily, a flower which flourishes only in warm swampy waters symbolized – not just in Marrarme’s poem The White Lily (1895) – the mysterious sources of life and the undividedness of being.”

The symbolism is perfect and holds a lesson for all of us. We too can be at our most radiant, our most magnicient, our most divinely beautiful—even if we are surrounded by a swamp (this may be the negativity of others, a toxic work environment, or some other muddy circumstance.

And as Vincent van Gogh so sagely advises, you can silence the swamp of your doubting mind by blossoming in the truth of your divine essence and flowering with certainty.

Follow your passion to health and prosperity

David, who loves water lilies, has created a beautiful business from his backyard bathtubs. He grows and supplies lillies for garden centres and enthusiasts all over the world. But more importantly, he credits his obsession with restoring his health following a heart attack.

Following my own obsession for passion and passionate people let me to do a ‘Van Gogh” and write books to help others believe in the beauty of their dreams. As I share in Find Your Passion and Purpose:

“The vision was simple: a few short, easy to digest tips for time-challenged people who were looking for inspiration and practical strategies to encourage positive change.

From my own experience, I knew that people didn’t need a large wad of words to feel inspired, gain clarity and be stimulated to take action.

In coaching and counselling sessions I’d encourage my clients to ask a question they would like answered. The questions could be specific, such as, ‘How can I make a living from my passion?’ Or vague, for example,  ‘What do I most need to know?’

Then I’d ask them to pick a card at random. Without fail, they were astounded by the card’s potent relevance. Disbelieving eyes widened in astonishment as they read either the quote or the main message they received. Many would say, “These cards are magic.”

Orders flooded in from global recruitment consultancies, primary schools, colleges, universities, not-for-profit organisations, financial institutions and other multi-national commercial entities. I was asked to speak at conferences around the world about the power of passion. It was amazing to see how popular and successful The Passion Pack became, transcending age, gender, and socio-economic differences.

In this era of information obesity the need for simple, life-affirming messages is even more important. If you are looking for inspiration and practical tips, in short, sweet sound bites, this guide is for you.

Similarly, if you are a grazer, or someone more methodical, this guide will also work for you. Pick a page at random, or work through the steps sequentially. I encourage you to experiment, be open-minded and try new things. I promise you will achieve outstanding results.

Clive, a 62-year-old man who had suffered work-related burnout, did! He thought that creating a passion journal, Tip 10 in this guide, was childish – something other stressed executives in his men’s support group would balk at. But once he’d taken up the challenge he told me enthusiastically,

“They loved it!” They are using their passion journals to visualise, gain clarity, and create their preferred futures. Clive is using it to help manifest his new purpose-driven coaching business.

Let experience be your guide. Give your brain a well-needed break. Let go of ‘why’, and embrace how you feel, or how you want to feel. Honour the messages from your intuition and follow your path with heart.

Laura, who at one stage seemed rudderless career-wise, did just that. She was guided to Tip 14: Who Inspires You? Following that, her motivation to live and work like those she looked up to sparked a determination to start her own business.  It was that simple.

At the time of writing I’ve just turned to Tip 31: Fear Of Success. It’s a timely reminder of just how far following my passion has taken me – the shy girl who was once afraid of being seen. The quote is as apt for me as I feel it may be for you:

“Your playing small doesn’t serve the world.”

Here’s to living with passion and purpose!

 

Introduction

“Mary Oliver says in one of her poems, ‘Tell me, what is it that you plan to do with your one wild and precious life?’ Me, I intend to live passionately.”
Isabelle Allende, Novelist

Finding a job you want and living a life you love is impossible without passion, enthusiasm, zest, inspiration and the deep satisfaction that comes from doing something that delivers you some kind of buzz.

Yet, it’s staggeringly, and dishearteningly, true that many people don’t know what they are passionate about, or how they can turn it into a rewarding career. Some research suggests that only 10% of people are living and working with passion. Hence my passion for passion, and helping create more positive change in the world.

If you’re like many people who don’t know what they are passionate about or what gives your life meaning and purpose, this book will help provide the answers.

If you have been told it’s not realistic to work and live with passion, this book will help change your mindset.

Together we’ll help you get your mojo back, challenge your current beliefs and increase your sense of possibility. By tapping into a combination of practical career strategies, Law of Attraction principles, and the spiritual powers of manifestation, you’ll reawaken dreams, boost your self-awareness, empower your life and challenge what you thought was possible.

 

This is an edited extract from Find Your Passion and Purpose: Four Easy Steps to Discover A Job You Want And Live the Life You Love by Cassandra Gaisford. To purchase your copy and learn  how to follow your passion to prosperity, click here to go to your online bookshop.

 

 

Check out my Flickr page, David Loves Lilly for more sumptuous photos >> https://flic.kr/s/aHsjSRc4Q1

How to Find Authentic Happiness: Love Is Where The Magic Is

Monday, February 13th, 2017

Love is where the magic is. When you love what you do with such a passion you’d do it for free, this is your path with heart. You’ve heard the saying, ‘when you do what you love, you’ll never work again.’ It’s true. Work doesn’t feel like a slog, it feels energizing.

From Teacher to Romance Writer

As Annie Featherston, writing as Sophia James, shares below, when you combine your favorite skills with doing something you completely and utterly love, you come home to your true Self and find your place of bliss. The result? Contentment—and more often than not, producing something highly marketable.

I’d taught for fifteen years and loved it. And then I didn’t.

It wasn’t the students or the workload. It wasn’t the noise or the constant worry of, ‘was I doing enough’ that pushed me out either.

I was a good teacher but underneath was a passion that I couldn’t ignore any longer. I wanted to be writer, a historical romance writer, and I was beginning to get offered some wonderful opportunities that did not meld with the structured teaching year and the constant pressure of it.

I felt like a juggler with a hundred balls in the air. I was teaching half time, taking tours to Europe with my husband to help him, running mentorship programs…. and writing.

Writing was my complete and utter love and yet it was always taking a secondary place. I wrote at night. I wrote in the weekends. I wrote when the kids were asleep. When I wrote I didn’t think of the time or the problems, all I saw was the joy and passion of it. I loved forming characters and thinking of stories. I lay in bed at night asking my protagonists questions and spent many hours trawling over history books to place them into a context.

I have a degree in history so it was as if all the things I had enjoyed were coming together at last. History and writing. I knew that at 54 I couldn’t be patient any longer.

I needed to be in a field that I felt fully aware in, that I loved beyond the weekly pay check and that filled my spirit with lightness.

I’d just won a New Zealand based competition for a completed romance and it was validation, I suppose. If I didn’t make the jump and do it now perhaps I never would. And if I never gave myself a chance I would feel bereft.

I penned my resignation letter and left to Australia to be a mentor on a five-day intensive scheme the Romance Writers of Australia were running. It was scary and hard but when I finished it successfully I remember standing alone in front of the mirror, a cold sore from exhaustion and worry on my lip, but my clenched fist punching the air in triumph.

To feel like that is to know you live

When I got picked up by Harlequin Historical and published it felt like all the dreams I had hoped for so long were finally happening. I had visualized this. I had walked the lonely windy beaches of Gisborne and shouted my hopes for it into the wind. I had sat in the mall with three crying children in the car and written scenarios on the back of the supermarket docket because the story just wouldn’t wait until I got home.

If I had not been paid one cent for my writing I would still have done it somehow. But the strange thing is that money does follow passion, and suddenly I was making as much as I ever did in part time teaching.

Writing is hard work. A book does not come fully formed from thin air or dreams for me. But I’ve persevered and sat and written. I’ve made deadlines. I’ve written blogs. I have delved into social media and stood there with a smile on my face when the reviews have not been what I wanted.

But I have always believed in myself and my stories. I’ve kept going. I have never given up.

And I have loved my writing life, my freedom, the creativity, the possibilities.

If I had my time over I would have left my teaching career earlier. I would have been braver and less worried by all the sensible advice others were giving me. I should have listened to my heart and taken the jump into a lifestyle that is my perfect fit and even if I had never succeeded I would have known that at least I tried.

I love Annie’s story of reinvention. So-called sensible advice is no replacement for the wisdom of your heart, your soul, your intuitive knowing about what choices are right for you. Visit her author website here http://www.harlequin.com/author.html?authorid=1690

This was an excerpt from Mid-Life Career Rescue: What Makes You Happy.

Available for immediate download less than the price of a cup of coffee—getBook.at/MakeYouHappy

How to dream big and make it happen today

Monday, December 5th, 2016

images-2“I invented my life by taking for granted that everything I did not like would have an opposite, which I would like,” ~ Coco Chanel, businesswoman

In the movie, ‘The Pursuit Of Happiness,’ Will Smith, who plays the role of a homeless man, says to his son, “You got a dream, you gotta protect it. People can’t do something themselves, they wanna tell you that you can’t do it. You want something? Go get it. Period.”

As a child Coco dreamed big. The flames of her desires were in part fueled by reading romance novels full of dashing heroes and heroines living absurdly, audaciously opulent and liberated lives. 

I’m sure plenty of people tried to sabotage Coco’s dreams of success—but she dreamed big dreams anyway. She once said that she would pretend she didn’t hear people who criticized her, and could not see people with whom she disagreed. Her boundless imagination, strength of purpose and courageous spirit are an inspiration to young and old.

People, impatient to see the realization of your dreams may say, “Show me the money” or “You’ve left it too late,” or some other downer message. 

Ignore them.

“It’s already been done,” people said to Tim Ferris when he first mentioned his idea of starting a podcast. Instead of letting others talk him out of starting his show he did it anyway. His podcast is now ranked #1 business podcast on all of iTunes, and it’s been ranked #1 (of all podcasts) on many occasions. It is the first business/interview podcast to pass 100,000,000 downloads. It was also selected as iTunes’ “Best of 2014” and “Best of 2015.” He’s been called the Oprah of radio.

Your Challenge

Dream big. Everything starts as someone’s daydream

Fuel your verve—pursue the vision that sparkles

Become audaciously obsessed

Dream big but plan small. Baby steps will lead to bigger success

Anchor your dreams within your heart and feel as though they are already achieved

Create a soundtrack to feed your dreams. I still love Miley Cyrus’s The Climb, particularly the encouraging lyrics to persist and persevere, “Ain’t about how fast I get there, Ain’t about what’s waiting on the other side—It’s the climb.”

“Remember, you go where your vision is. Think Big, feel big, and know in your heart that you are one with God, and you will project a radiance, a glow, a confidence, a joy, and a healing vibration which bless all who come within your orbit now and forevermore”

~ Joseph Murphy, PhD, author and New Thought minister

 

WANT  MORE HELP TO MANIFEST YOUR DREAMS?

This has been an excerpt from The Art of Success: How Extraordinary Artists Can Help You Succeed in Business and Life (Book Two: Coco Chanel).  You can learn more from Coco, find your point of brilliance and read motivational musings from really big dreamers like Tim Ferris, Leonardo da Vinci, Dame Zaha Mohammad Hadid, Igor Stravinsky and other inspirational stories of success.  Available in print and eBook on Amazon. Navigate to here: getBook.at/CocoChanel

 

Career Rescue Free On Amazon Kindle Today!

Tuesday, July 5th, 2016

independence day employ yourself

Liberate yourself today…


We’ve passed the mid-point of 2016 It’s time to think about what you want your work-life to look like next year.

If you’re ready to make a change, but only wish you knew what it was, I have something that will help.

If you’re feeling too overwhelmed and stressed out to even think about a move to a happier place, I’ve got a cure too.

If you need a bit of inspiration, you can get it for FREE and start blazing your own trail to career nirvana.

Or, if you need all the above and more…read on!

****YOUR CAREER RESCUE IS FREE TODAY***

Need a career rescue in 2017? Or know someone that does?

Liberate yourself, your friends, your family, your colleagues from their cubicles, and tyrannical bosses –  plan the first step to self-employed bliss, or boost your income and learn how to start a business on the side.

Mid-Life Career Rescue: Employ Yourself is FREE on Amazon – but only for two days. Click the following link to get your copy today >> getBook.at/EmployYourself


Remember sharing really is caring. Share the news with family and friends who may benefit from a career rescue. They’ll thank you for it.

Spread the word! Care and share!

Mid-Life Career Rescue: Employ Yourself is FREE on Amazon today. Click the following link to get your copy today >> getBook.at/EmployYourself

Employ yourself feedback at 2.33.02 pm

Business ideas for how to start a business

Tuesday, June 28th, 2016

Leigh Johnson

Creating a business and making decisions that are in line with your core beliefs and values is more likely to be a lasting and positive choice.

It allows you to be who you really are, and do what you really need, in order to achieve what you want. And it will draw like-minded and loyal clients to you.

Benefits of your values-driven business

Creating a values-driven business:

  • Allows you to be yourself
  • Differentiates you from others
  • Plays a key part in creating a professional brand
  • Guides your decisions and interactions with others
  • Communicates with, and attracts, loyal customers
  • Fast-tracks meaningful relationships
  • Can inspire loyalty beyond reason.

So where then to begin? Inside out. First determine your own personal values and build your business or self-employment opportunity from this core.

This is the approach Leigh Johnson, then aged 46, took when she established her recruitment business.

Following her childhood dream

Having my own business was a childhood aspiration. I love being my own boss – the freedom, flexibility, taking responsibility, and creating something of value that helps others. Deciding what to do was easy. I was working as a recruitment consultant for a large international firm and found recruitment suited my skills and talents.

I decided to go out on my own, and was able to turn that into a successful business and get others to share my goals and values. I was up and running with very little start-up capital, just some cash from my own resources.

Creating her niche

I established the company values and defined the behaviours that went with those values from the outset. Finding the right market and level of service centred on:

  • Providing a professional and personal service
  • Employing the right people
  • Doing business with the right clients
  • Innovating to meet their needs.

I developed a brand strategy, created a simple business plan, leased premises and a CRM system, and bought 2nd hand furniture! I hired my first employee, kept focused on our specialisation, then got out there and told people about it.

It’s important for me to be trying new things. I was driven to be successful and this, along with continually learning and sharing, kept my energy levels high. Doing the ‘same old’ and/or repetitive work de-energises me. Going into business or being self-employed creates a fantastic opportunity to learn new skills and also learn about yourself.

Taking a leap of faith

I knew my enterprise could be successful. Initially I worked 60 hours per week. I used specialists for advice and outsourced the things I wasn’t good at. Spending time doing the stuff that creates revenue, and starting to build systems from day one helped maximise the likelihood of success.

The advice I would give to someone who has never started a business is to surround yourself with people who have done it before, or are self-employed. Don’t be afraid to ask for advice. Get a mentor or coach!

Millions of people around the world create small enterprises so that they can feed their families. Start small, part-time and try out some of your ideas.

Finding customers

Business development (face-to-face meetings), networking, marketing and building brand awareness helped me grow my client base. Being socially responsible and creating our Skilled Migrant Programme, in partnership with Victoria University and the Rotary Club of Wellington, has also given the brand a very positive image.

Getting professional advice, (business advisor), using specialists (i.e. finance) focusing on business development and building market awareness have been the secret to success, managing cash flow, and generating regular income.

Best and worst moves

Hiring migrants who brought great skills, excellent motivation and surprised me with their ability to keep growing has been one of the best moves I’ve made.

Knowing what I now know, I would always ensure I hired the best people. They don’t have to be the highest paid.

Worst move? Taking too much responsibility on myself when things weren’t going well which led to burnout.

Maintaining Balance

While I had a lot of technical skills, I’ve had to learn to let go, and trust others. Mistakes happen and we learn from them together.

To maintain balance and find time for my family I avoid being a perfectionist. I look for the 80/20. Sometimes good enough is just fine. And done is better than perfect.

To succeed in business you must be prepared to take responsibility and make decisions, some of which won’t be right but that’s okay. Just keep making them. I also take time out every quarter. You must trust your people and disconnect so that they can make decisions while you are away.

Action and Innovation

Lately, I’ve been using the word ‘enterprise’ instead of business or self-employment. Personally it has connotations involving action and innovation. Also it can be about being socially responsible while being economically sustainable.

Establishing her company values and ensuring her behaviours reflected those values from the outset helped Leigh create a strong brand—one she is proud of.

Her deep belief in equality and being socially responsible, and her passion for helping others is also reflected in her successful Skilled Migrant Programme, giving her brand a very positive image.

It was an inspired move. My own experience working as a recruitment consultant confirmed that many employers discriminate against people from other cultures. I was once moved so much by their plight I wrote a magazine article entitled, What Colour Are Your Skills, to focus attention on the fact that it is what people can do, not their place of origin that defines a person’s ability to do a job well.

Leigh now works less in the business and more on the business to maintain better balance. She is passionate about helping women who suffer as she has, from depression and anxiety, and shares her story of recovery on her personal blog: www.leighjohnsonnz.com/blogging.

At the time of writing, Leigh has also made a decision to retrain as a Well-being and Transition Coach, and I am honoured to have been her business coach and mentor through this journey. She’s also excited about a new online project that is in the planning phase.

I’m calling it: ‘Fabulous at 50—The Professional Woman’s Guide to Being Anxiety Free.’ This web-based programme will provide tools to help women avoid the negative experiences of burnout and anxiety, that can get in the way of enjoying what should be an exciting time of life.

Find out more about Leigh Johnson, and the wonderful work she does here: www.leighjohnsonnz.com and on her blog.

Action Task! Start Smart

Identify and record any lessons you can learn from Leigh’s experience that you could apply to starting, or redefining, your own business. Summarise some possible action steps.

Book_transparentbg copyBe inspired by other entrepreneurs, and gain practical strategies to help you plan your beautiful business, purchase your copy of  Mid-life Career Rescue: Employ Yourself  TODAY!

Mid-life Career Rescue: Employ Yourself is available in paper back and e-Book version from Amazon.

Employ yourself feedback at 2.33.02 pm

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