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Archive for the 'Author entrepreneur' Category

Happy Thanks Giving Day…

Wednesday, November 27th, 2019

Happy Thanks Giving to my US friends! Sometimes it seems the world has gone mad. During dark and dull days, it’s great to have a reminder to be thankful for what we do have in our lives.

Perhaps you feel like many people and have forgotten what sparks joy. Looking back can be a great way to move forward. For example, in my FB feed, a random ‘memory’ showed up. A memory from six years ago. A moment of tremendous joy.

To complete a photography assignment, I had photographed a coaching client’s firstborn child. It truly was the golden hour! And such a special memory to capture. A once in a lifetime moment for Angela and I to treasure.

If you are lost in the toxic business of this world, if you resonate with a client who told me recently, “My demon is a busy brain,” mindful hobbies like photography, drawing, crochet, or mindful movement like yoga and even chi gong can help you access that state of joy inherent in calm.

Photography is my go-to hobby. What’s yours?

Gratitude and appreciation is another fabulous and simple way to spark joy. What are you thankful for. Today? This week? This month? This year?

I’m so thankful that my daughter and I got to write a book together—How to Find Your Joy and Purpose: Four Easy Steps to Discover A Job You Want And Live the Life You Love. And more importantly, that I could help her recover from a mental health crisis by tapping into the transcendental power of joy.

I’m thankful I’ve raised a resilient, kind and compassionate daughter. A spiritual daughter who seeks to add more love and light and joy to a world in crisis. It took her own crisis to spotlight the things we felt called to change.

I’m thankful for my loving partner who is such an important cheerleader and supporter in my life. I’m thankful for his willingness to face his demons and seek help too.

I’m thankful for my family who supported us through some extremely challenging times.

I’m so thankful for all my clients and people who read my books for the sensational feedback they share on Amazon or with me personally. Like Tina who recently emailed me as she read How to Find Your Joy and Purpose:

“Oh my, oh my, I am so LOVING reading this latest from you and Hannah Joy. There is such wisdom in these pages. I adore the bite-size morsels of advice and especially love the self-reflection questions at the end of each section. I’m sitting here stopped in my tracks going, yes yes yes as my mind ponders the questions deeply. I read your words about finding your skillset and realise that I have spent half a lifetime looking for my sweet spot, finally finding it, but it would have been so much easier with some guidelines!

Who inspires me? YOU do. I see your evolution, and it so aligns with my own inner passions. I admire your grunt, tenacity, focus, authenticity, willingness to dive into new creative pursuits and what you even make a living from it!”

I’m thankful for all the lessons and obstacles I’ve overcome and how I get to inspire others to follow their dreams too. Like Lynnie Galloway who in her 60’s rebirthed a new career when she trained with me to become a Worklife Solutions Certified Career and Life Coach. She embarked on training with another provider, only to find it didn’t meet her needs. But that’s not the real story. The real story is her vision for her coaching business, The Treasure Chest and her deep desire to help herself and others give birth to their dreams. You can read more about her story here>>

I’m thankful for ‘old’ clients who return for refresher career coaching as they prepare to head into 2020 with a determination to follow their joy. Like Ron, who when he first came to see me was suicidal, and after just one session had a new zest for living! He’s conquered Melbourne and is not ready to pursue a lifestyle career back home.

I’m thankful to my readers and clients who love my books so much they want to buy them as gifts for their friends. Like one 5-Star review on Amazon for my sobriety book, Mind Your Drink: The Surprising Joy of Sobriety
Control Alcohol, Discover Freedom, Find Happiness and Change Your Life

“This is a refreshing “come from”, as the author is very mindful of the human challenge. Society is full of followers who allow the “status quo” to keep them non-present. This book (so far) is clear to not condemn the drinker, but rather to point out the reality of what alcohol is and how it truly effects/affects us! I love wine and beer and consider myself a moderate drinker. However, my LOVE for euphoria often takes me past the benefits of taking the edge off, enjoying the nuance spectrum of wine & beer characteristics and I end up disappointed with my choice of that second or third glass. I USED TO quote Lonnie the Cat; “I read about the evils of drinking so I quit reading”. I will be sixty soon and have lived a long life of great wine, beer and company, but it is time for full consciousness and full control of what I consume, both in drink and food. This book is beyond refreshing in how she EDUCATES US in a way THAT WE DESIRE SOBRIETY! I am going to send several people this book because I love them and want them to love themselves more

 

Oh, and I’m super thankful to the Mayor of the Far North and his councilors who are supporting my billboard campaign to help reduce alcohol harm over Christmas (and beyond.)

Gosh, when you think about it we have so much to be grateful for.

I’m so grateful that our replacement Nikau arrived today! How perfect, on Thanks Giving Day.


Plus, my newest book, The Little Princess Can Fly is OUT TODAY! In this book, I share the things that helped me overcome self-doubt, self-limiting beliefs, and self-sabotaging behavior (mine and others)

I’m especially grateful that I am healthy and happy. I hope wherever you are in the world, that you’re happy too.

Cassandra xoxoxoxo

P.S. How to Find Your Joy and Purpose: Four Easy Steps to Discover A Job You Want And Live the Life You Love.

AVAILABLE NOW. To grab your copy from Amazon, click here>>getbook.at/FindYourJoy

How to Age Positively in Your 40s, 50s, 60s and Beyond

Saturday, August 10th, 2019

Embrace The Changing World of Work!

It is a great time for mid-lifers to make the leap to a new career, but for some people, this means reframing their expectations of employment. 

Embracing the new world of work, where it seems likely that many people will continue to work in paid employment into their late 60s, 70s and beyond means a mindset change for not just employers but also, more importantly, for individuals themselves. 

Many countries and organizations are facing a critical skills shortage as fewer and fewer younger people enter the workforce and mature workers continue to opt-out of mainstream employment. 

Among these messages of impending disaster at a conference I attended in Italy it was refreshing to hear delegates from France, Italy and Australia reframe the issues from a problem to an opportunity and to speak about positive aging and the “gift of longevity.”

But so many of the more ‘mature’ clients I coach still feel their age is a problem. They worry that they are too old to change careers, and despair they have left it too late to change. 

“My life has been a life of regret,” one of my clients said. At the ripe young age of 45, he couldn’t see much hope of improving his situation. 

Similarly, Mike, a professional man in his late 50s told me he was too old to change career. He also worried that employers would feel the same way. After reading this book and some follow up coaching he changed his mindset and opportunities flooded his way. 

He’s now working in a role that his friends say looks like it was tailor-made just for him.

You’re never too old to learn new skills and you may even discover a new talent.

If you feel your age is against you it’s time to get a mindset shift. There are numerous ways to maintain a positive approach to increasing age. Here are just a few examples:

 

1.) Start collecting evidence of positive aging. Compile an inspirational mid-life file and add clippings, photos, quotes, and ‘case studies’ of people who have made it big, or are happy at work, in their twilight years. Look for your role models.

Gather at least 10 examples of successful people in your age group and above. You’ll see a few of my favorite examples further below.

2.) Create an image board or journal. Paste inspirational quotes, pictures, and clippings which celebrate maturity in the workforce and life. Motivate yourself by adding to it and looking at it regularly.

3.) Turn age into an asset. Don’t be disheartened by people who think your age is against you. Write down a list of the benefits of hiring a mature worker. Widen your awareness of the positives by asking others to add their views. Armed with your own self-belief and a few powerful strategies to market yourself, you’ll be unstoppable.

4.) Network with other like-minded people. Talk to other mature job seekers, check helpful websites, and network with organizations that provide tips and examples to help you succeed and stay positive.

5.) Get career fit. Learn a new skill or get up to date with new technology that will help you gain the job you want. You’re never too old to learn, and you may even discover a new talent.

 

I’ve reinvented my career numerous times, and a big factor in my success has been my willingness to learn new skills and invest in my development.

Recently, I’ve entered the brave new world of audiobook narration and creation.  The wonderful thing about being an author is that there is absolutely no age discrimination and it’s a role you can enjoy well into your twilight years.

I’m currently editing my audiobook file (narrated by me) of Midlife Career Rescue: The Call For Change, and I’m super excited to have found out today that The Boy Who Cried is now available in audio. Check it out here, and listen to an excerpt for FREE!

To check out an excerpt for FREE and grab your Amazon, click here>> getbook.at/TheBoyWhoCried

 

“A wonderful tool…

This book is a wonderful tool for anyone seeking to begin the journey to self-reflection and healing from difficult childhoods. Therapists will find this book useful for their patients young or old. To return as a child to discover where the source of the pain begins has always been valuable, but actually relating it to present day is key to understanding. Highly recommended.”

~ Alma Hammond, Author

6.) Rekindle a sense of adventure. Re-awaken dormant creative skills and adopt a playful approach to life. Take on some FTEs – first-time experiences. Can you think of anything you’d love to try? Like Carla Coulson, who in her 40’s gave photography a go, found a new passion and has now made it a rewarding career.

7.) Challenge your assumptions. Divide a page into half. List any negative assumptions you might have about your age and on the other side write some counter statements. Here’s an example to get you started

Negative Assumptions

Employers prefer younger workers

Affirming Counter Statements

Demographic research shows that companies are going to need to recruit from a more mature labor pool

“There is no substitute for bravery, creative thinking, and imagination if you want a rewarding career.”

~ Peter Biggs, Former CEO of Creative New Zealand

Plenty Of Time To Make It Big

The encouraging news, according to some experts, is that life begins in the late 40s. Evidence suggests that many people don’t reach their potential until well into their 50s and 60s.

American grandfather of motivational books, Napoleon Hill, whose best-selling book, Think and Grow Rich, was published for the first time in 1937, discovered from an analysis of more than 25,000 people that those who succeed seldom do before the age of 40, and usually do not strike their real pace until well beyond their 50’s.

This data should be encouraging for those who ‘fail to arrive’ before 50 and offers compelling evidence that people should approach the mid-years with hope and anticipation!

It’s never too late

Here are just a few people who have achieved success in their later years:

1) Author Helen Hoover Santmyer was 88-years-young when her book And Ladies of the Club was published. It stayed on the New York Times Best-sellers list for eight months. It was her first novel in 50 years.

 

2) A failure at 65, Colonel Sanders was world-famous and wealthy at 80. His father was a miner and his mother worked in a shirt factory. Harland Sanders had to give up school in the sixth grade because he was so poor.

He eventually opened a small home-town restaurant in the Kentucky hills. All looked well until the highway was rerouted and he lost everything. He was 65 at the time and faced with a future barely surviving on social security, his motivation to try again kicked in.

“My government is going to give me a hundred and five dollars so I can eke out an existence. Surely there is something I can do for myself and other people.”

Tapping into powerfully creative questions like this unlocked the key to what would be his major success—his mother’s secret chicken recipe.

Turned down by numerous restaurants at the time he turned potential failure into another inspired idea—franchises. It was an instantaneous hit, and the rest is history!

 

3) Fifty-five-year-old Rhonda Byrne’s life was at an all-time low. Twice divorced, her father had just died and her career was in crisis.

That was until, acting on an inspired thought, she created the DVD The Secret and later produced a book, both of which went on to become some of the biggest-selling self-help resources of all time.

At the heart of Rhonda’s inspirational series of products and resources is the law of attraction.

“Everything in your life is attracted to you by what you are thinking,” Rhonda says. “You are like a human transmission tower, transmitting a frequency with your thoughts.

 

If you want to change anything in your life, change the frequency by changing your thoughts.

Action Questions: How can you think positively?

Take a leaf from Rhonda’s secret to success and change any stinkin’ thinkin’ that may be lingering. Answering the following questions may help:

What results are you currently experiencing that you would like to change?

What thoughts would you need to change?

What thoughts would remain the same?

What things have supported you in maintaining a positive state of mind in the past? How could they be helpful now?

Can you think of some other strategies to help you keep your mind on what you want and off what you don’t want?

“We all have big changes in our lives that are more or less a second chance.”

~ Harrison Ford, Actor

Client Success Story: From Unemployed to Franchise Manager

Aged 48, Ngaire returned to New Zealand after running a business in outback Australia. Things had not gone well after an economic downturn in the rural economy and she walked away from her business. Ngaire tried her hand at a few other things but realized there were few prospects for her in Australia so came home.

She returned penniless and alone with no work prospects. She was unsure if her skills were suitable for more modern careers, and initially thought about learning computer skills.

However, a friend encouraged her to read this book and work through a career coaching process. This helped her recognize and value her experience and realize how her current skills could transfer into other jobs.

Ngaire had always walked easily into work because she had lived in a town where everyone knew her and there was plenty of work.

After learning how to value and communicate her transferable skills and experience she re-wrote her resume and was successful in getting a job as a shop manager for a national food franchise. Her new employer valued her prior experience, maturity and management potential.

Ngaire achieved great success in her role and turned around many problem stores. She was quickly promoted and given more responsibility. Her pay packet received a nice boost too!

It takes courage and strength of character to leave a situation and start over again. Ngaire’s secret to success was drive, determination and a solid work ethic.

Initially despondent and fearful, she is now happy, confident and not worried about her future. Ngaire realizes that there are more opportunities out there and that she has the power to create her own luck and seize opportunities that come her way.

Her employer had the foresight to take on a mature person, and together they benefit in ways they hadn’t foreseen.

Robert Kiyosaki, multi-millionaire entrepreneur and author of Rich Dad, Poor Dad, is right when he says, “There is no one in your way except you and your doubts about you. It is easy to stay the same. It is not easy to change. Most people choose to stay the same all their lives. If you take on your self-doubt and your laziness you will find the door to your freedom.”

 

A Time Of Renewal

You are as old as you choose to feel. I know many people in their 70’s and 80’s who are still leading active work lives and enjoying a more healthier existence as a result.

“If you retire you expire,” says 88-year-old Boyd Klap who vows never to stop contributing.

Check out this video (https://vimeo.com/122707475) and watch the value of being mutually inspired and inspiring, and of maintaining a spirit of curiosity through and beyond your middle ages.

You’ll see Mandy Scott-Mackie who had just embarked on a mid-life career adventure in outback Australia and hear Boyd Klap who tried retiring many times and got bored! I apologize for the sound quality—Wellington’s infamous wind got the better of us.

 

Action Task! Visualize Your Future

For some, getting older can herald more opportunities. While for others, especially those without a nest egg, or a working partner to fall back on, seeking help to reinvent their lives and careers is critical.

Whatever situation you find yourself in, going with the flow and waiting for life to ‘happen’ won’t provide the emotional and financial security you seek. Actively plan for your preferred future, because that’s where you’re going to be spending the rest of your life.

The following sensory visualization exercise will not only help you clarify your preferred future, but it will also help you power up your subconscious mind:

 

1) Draw a timeline and put yourself on it.

Project yourself toward your preferred future – 10, 15, or 20 years from now. How old will you be? Note this down. Now create your ideal life in your mind’s eye. Engage all your senses and record your responses to the following questions (try visually displaying your responses on an image or dream board).

What sights are around you? Are you surrounded by people who love you, or enjoying the solitude of nature? Are you living overseas in an elegant, romantic, calm environment or are you somewhere more high energy, bustling and commercial? What colors and things surround you? What do you see?

What can you hear—the peacefulness of the country, cries of acclaim for something you have done, laughter, live music, birdsong or something else?

What smells fill the air? The smell of your partner’s cologne, or perfume as you work from home? The sweet aromatic smell of freshly picked grapes from your vineyard? What does your preferred future smell like to you?

How does your preferred future feel? Is it like the warm, smooth earth surrounding the lifestyle home where you live and work? The silky coats of the horses you train? The fine linen of your business suit, or the smooth denim of your jeans as you turn up to deliver a seminar? Notice all the textures that surround you.

How does your ideal life taste? Are you enjoying the foods from your organic garden? Fine cuisine on your overseas travels? Amazing meals out dining with clients as you travel the world? Or something else

By visualizing your preferred future and engaging your senses you have taken the first step in making your dreams your reality.

2) What’s stopping you from living your dream now?

Note these things down, but resist the feeling of being stuck by actively willing your mind to create solutions. Ask generative questions like: How can I make my dream real? Where can I get help? How can I make a change?

Look back along your timeline and think about all the steps you would have to do to make things happen.

Who would you need to talk to? What information would you need to know? What finance would you need to acquire? How can you acquire it? What training or new skills would you need?

3) On your timeline begin to map out the stepping stones to your success and do something every day, no matter how small, to move you closer to your dream.

Don’t worry if you don’t have all the answers. This is only the beginning of your career adventure. The rest of the exercises in this book will help you fill in any gaps.

Preparing For Success

There is only one security in this life—the ability to manage change. Below are a few strategies to help you prepare for a successful change:

1.) Increase your self-awareness. “Pause for a cup of tea, David Lange, former Prime Minister of New Zealand once said, when people were rushing prematurely into critical decision-making that affected the country’s future. Increase your self-awareness. Take time out to clarify what it is that you really want—and why.

How can we have a knowledge economy if we lack self-knowledge? Listen to my interview on Radio New Zealand about this and other issues related to changing careers—http://www.cassandragaisford.com/media.

2.) Play. Approach the career planning process with an adventurous, curious spirit. In the early stages remind yourself that you are exploring. Deciding can come later. Nurture and encourage curiosity and allow yourself to dream. Ask yourself, “what if…”

It’s also interesting to note the increasing emphasis being given to adults now to embrace their inner, fearless child. Tap into the ‘kidult’ trend to help with modern-day challenges, advocate a range of experts, and work towards an idealized world, free of restraint. You may just surprise yourself.

3.) Spend time researching your options and generating alternative possibilities. Actively challenge any assumptions that may be holding you back.

4.) Affirm the positive. Keep your mind on what you do want and off what you don’t. Your truest beliefs become your thoughts, your deepest thoughts become your words, your spoken and unspoken words become your actions, your concrete actions become your habits, your conscious and unconscious habits become your values and your values become your destiny.

5.) Get inspired! Surround yourself with all the things that give you joy. Sidestep the things that give you stress and look after your health so you have energy to make changes.

6.) Plan for success and set yourself free. Know when it’s time to stop thinking about changing and time to take concrete steps toward your preferred future.

Work through the exercises in this book and buddy up with someone who believes in the beauty of your dreams and can help you stay on track.

 

Client Success Story: From IT Account Manager to Travel Agent

Bill Kwan’s wake-up call happened in his 40s when increasing stress levels made a career move not just a nice thing to do, but a necessity. As his wife said, “If you don’t leave now it will kill you.”

Some people may have taken the easier option by taking stress leave or an extended holiday, but Bill chose to take a career leap and shift from a senior account management role with an international IT company to work in an area that had always interested him —travel.

He initially worked as a travel consultant for a local travel agency. However, changing careers did come at a price.

“I didn’t just take a salary drop—it was a salary plummet,” he says. However, what he sacrificed in salary was made up for in personal fulfillment. “I gained more time to spend with my wife and daughter, play golf and work in an area that I love.”

“Follow your desire, but make sure you plan for success,” Bill says.

Bill already had his eye on his longer-term goal when he accepted the junior role as a travel agent. Two years after making his first move he purchased his own agency.

“Often people try to live their lives backwards: they try to have more things, or more money, in order to do more of what they want so they will be happier. The way it actually works is the reverse. You must first be who you really are, then do what you really need to do, in order to have what you want.”

Margaret Young, Author

 

This is an edited extract for Mid-Life Career Rescue: (The Call For Change):  How to Confidently Leave a Job You Hate, and Start Living a Life you Love, Before It’s Too Late​

To grab your copy from Amazon, click here>> getBook.at/CareerChange

To grab your copy from iBooks, Barnes & Noble and other great bookstores, click here>>https://books2read.com/u/3Roqyn

 

 

Did you enjoy this post?

You might like:

What Makes You Happy? The Success Secret Midlife Career Changers Need to Know

Why Pursuing Your Passion Not Your Pension is The Ultimate Mid-Life Career Change Strategy

 My story: how my dark nights of the soul awakened my passion and purpose

 

Here are three more things you might like:


Interesting interviews: Listen to my best interviews on topics like overcoming obstacles, finding joy in adversity, following your passion to prosperity.


Online Course: Find Your Passion and Purpose with my best-selling self-paced course made for busy people.


Keynote speaking: Hire me to speak to your organization or team about Resilience, wellbeing, innovation, and motivation.

You can get more of my thoughts on Facebook, Twitter, and Instagram.


For personalized help schedule a session with Cassandra here >>

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Don’t Just Live Your Passion—How To ‘Do a Coco Chanel’ and Achieve Success

Monday, August 5th, 2019

 

In honor of the fashion icon’s birthday this month, I’m celebrating with her most famous words of wisdom.

Those on whom legends are built are their legends.

~ Coco Chanel, businesswoman

 

Gabrielle Bonheur “Coco” Chanel wasn’t born with a silver spoon in her family tree. She wasn’t endowed with a fortune with which to build a fortune. She didn’t even have a family to support her. It’s for these reasons and many like these that I regard her as one of my master life coaches.

Coco had to overcome obstacles to success just like you and I. She suffered many hardships, including the death of her mother when she was young, being abandoned by a father who didn’t love her, growing up in an orphanage, and the stigma of her early years which plagued her throughout her life.

She suffered extreme poverty, self-doubt, low-self esteem and craved love. People jealous of her talent also spread malicious rumors and tried to undermine her success.

But she didn’t let obstacles stop her from doing the work she loved. The pursuit of excellence born from her experience, fueled by her determination to be an independent woman, and the desire to liberate others, ultimately led to her success.

Her boundless imagination, strength of purpose and courageous spirit are an inspiration to young and old.

I created the Art of Success and series to reveal how the success secrets and strategies of extraordinary artists like Coco Chanel can help people like you and I succeed—personally and professionally.

Successful artists have always struggled, but they persevered anyway. And it is this willingness to pursue their calling in the face of many challenges that holds lessons for us all.

Who Is The Art Of Success: Coco Chanel Book For?

If you want to challenge conventional definitions of success and live life on your own terms, this book is for you.

If you’re an aspiring creative, or an accomplished one, The Art Of Success will provide support and encouragement to continue the journey.

If you suffer from fear, doubt, procrastination, or overly seek validation from others, The Art Of Success will come to your rescue.

If you’re a Type A personality looking for the fastest route to success, The Art Of Success will challenge you to experiment with going quickly slowly, to avoid burning out. Or overrunning the turn-off that would lead you down the path less traveled—the route that may lead you to your most enduring success.

Or you might, like me, be passionate about Coco Chanel and all that she achieved, and want to discover her success secrets.

 

Your Concise Guide to Success

The Art of Success is a concise guide to succeeding in business and in life. My vision was simple: a few short, easy to digest tips for time-challenged people who were looking for inspiration and practical strategies to encourage positive change.

I knew that people didn’t need a large wad of words to feel inspired, gain clarity and be stimulated to take action.

In coaching and counseling sessions I’d encourage my clients to ask a question they would like answered. The questions could be specific, such as, ‘How can I make a living from my passion?’ Or vague, for example, ‘What do I most need to know?’ They were always amazed at how readily answers flowed.

In this era of information obesity, the need for simple, life-affirming messages is even more important. If you are looking for inspiration and practical tips, in short, sweet sound bites, this guide is for you.

Similarly, if you are a grazer, or someone more methodical, this guide will also work for you. Pick a section or page at random, or work through the principles sequentially. I encourage you to experiment, be open-minded and try new things. I promise you will achieve outstanding results.

Let experience be your guide, as it was Coco’s. Give your brain a well-needed break. Let go of ‘why’ and embrace how you feel or how you want to feel. Honor the messages from your intuition and follow your path with heart.

At the time of writing I’ve just turned to Principle Three: Invent Your Life. It’s a timely reminder that I can transcend the things I dislike and create a life that fills me with joy—no matter what seemingly insurmountable obstacles block my path. The following remark from Coco may also speak to you: “I invented my life by taking for granted that everything I did not like would have an opposite, which I would like.”

 

How This Book Will Help You

Whenever I’m in a slump or needing an inspirational boost I turn to people who are smarter or more skilled than me for good advice.

I’ve done the same with qualities I’ve wanted to develop, like patience. “What would Mother Theresa do now?” I asked many years ago. Mother Theresa wouldn’t shout! She wouldn’t lose her cool. She’d send loving kindness and smile. And that’s what I did whenever I got frustrated.

Coco Chanel was super smart! As I wrote The Art of Success, I applied the strategies I’m sharing with you in my own life—personally and professionally.

If you’ve been procrastinating, experiencing self-doubt, feeling fearful, or just getting in your own way, you’re in good company, Coco’s been there. I’ve been there too—as have many successful people. Guess what, getting in your own way is normal!

I promise there are solutions to the problems you’re currently facing—and you’ll find them in the pages that follow.

Dig into this book and let Coco Chanel be your mentor, inspiration, and guide as she calls forth your passions, purpose, and potential.

Through the teachings of Coco, extensive research into the mysteries of motivation, success, and fulfillment, and my own personal experience and professional success with clients as a former holistic counselor and therapist, The Art of Success will help you accelerate success. Together, Coco and I will guide you to where you need to go next and give you practical steps to achieve success.

I was once told that I had the soul of an artist. Actively discouraged in childhood, for a long time I’d closed off that side of me. I began my career as a bank-teller, then as an accountant, then as a recruitment consultant, followed by more ‘business-minded’ careers. I even spent time in prison…on a work assignment.

Each time I went further and further away from who I truly was and the things that gave me joy. Like Coco Chanel, I wasn’t encouraged to pursue my natural inclination. My hope is that after reading The Art of Success you will be!

Whether your calling is the world of fashion, commerce, or seeking answers in the stars, it’s never too late to be yourself.

Step into this ride joyfully and start creating your best life today.

 

How I Use This Book  and Coco Chanel’s Wisdom to Fuel My Own Success

I love to choose a page at random. Before I do, I ask my higher self, “What do I need to know today?” And then I open a page. If it’s on my Kindle, I see where it opens naturally, or I close my eyes and skim to a page.

Today, I was guided to the following chapter:

Make  A Passion Action Plan

Beauty begins the moment you decide to be yourself.

~ Coco Chanel

Some people think that fate will take care of their future. The winners in life know that failing to make plans is committing to a plan of failure to make your dreams come true.

Instead, success in life is a mixture of good luck and skillful planning. Written goals, with action points and time frames are essential if you really want to achieve a more passionate life.

Of course, not everyone agrees. As you read earlier, some transformational change experts advocate letting things unfold.

It’s a balancing act. Only you will know what helps you and what holds you back. And very often the task at hand will determine just how detached you can be.

It’s hard to imagine Coco preparing for a collection without a finely executed plan of delivery. So if you are a ‘go with the flow’ type and aren’t getting the results you desire, quit beating on the ’no planning wall’ and find the door to your success.

Your Challenge

Fuel your burning desire—make a passion action plan. Create a definite outline for carrying out your desire, and begin at once whether you are ready or not, to put it into motion.

Write out a clear, concise statement of your desired state. Read your written statement allow, twice-daily, once just before retiring at night, and once after rising in the morning. As you read it, see and feel and believe yourself already in possession of your desire.

Do something every day to help move you closer to your goal of leading a more passionate life.

Don’t forget to tick off and celebrate your achievements along the way to reinforce feelings of success.

You may say that it is impossible for you to ‘see yourself in possession of money’ before you actually have it. Here is where a burning desire will come to your aid. If you truly desire money so keenly that your desire is an obsession, you will have no difficulty in convincing yourself that you will acquire it. The objective is to want money and to become so determined to have it that you convince yourself you will have it.

~ Napoleon Hill, author

It was amazingly accurate. As a result, I’m creating some timelines for my most significant passion projects. In this way, their completion won’t be left to chance.

One of my mentoring clients, Kate a woman in her 60s, was inspired to do a similar thing. She had been struggling to find time to write and wanted to publish her first book to help women struggling with depression. I encouraged her to experiment with daily fifteen-minute writing sprints. I talk more about these in my book, The Prosperous Author: How to Make a Living with Your Writing: Productivity Hacks: Do Less & Make More.

“The words just flowed,” she told me. “I don’t even remember writing them.” Not only had she overcome writer’s block but she was so so happy with what she had written.

The next step in her passion action plan was outlining her book. She followed my lead, by using post-its to draft her chapter ideas and thoughts and sticking these on the back of the door.

 

As Coco Chanel said, beauty begins the moment you decide to show up as yourself.

 

“This book is a work of art. Art with words. The headings alone got me all jazzed up. ‘Failure is not Fatal,’ Sharpen your most Potent tool,’ ‘Flee False Love,’ Barking up the wrong tree,’ ‘Perfume your life,’ ‘Stay sparkly,’ ‘Dress Joyfully,’ ‘Make Mistakes,’ ‘Your Body Barometer,’ and plenty more where this came from. Each heading got me curious and keen to turn the pages and none of the chapters disappointed, quite the contrary. The author is a word artist in the best possible way. This is a delightful guide with simple, life-affirming messages that will help anyone succeed in business and in life. How’s this for a simple yet extremely powerful affirmation (from Coco herself) “I invented my life by taking for granted that everything I did not like would have an opposite, which I would like. I was down in the dumps about something in my life and reading just a few pages of this book lifted me completely out of it. LOVE it!”

~ Amazon Review

“I loved this book. I have always admired Coco Chanel and this book helped me relate to her in a way that will be very helpful to me as I work towards my own goals. I especially appreciated the fact that this book showed both her successes AND her flaws, which makes her more accessible and relatable. This book is inspiring and I will be using it as a reference going forward!”

~ Cindy Alvey Stagg

 

“In the Art of Success Cassandra Gaisford presents the idea that being successful does not just involve the financial issue. It also concerns health, happiness, intimate relationships, and living life significantly. A REAL LUXURY READING!”

~Manu Berger, CEO

Did you enjoy this edited excerpt?

To grab your copy of the Art of Success from Amazon, click here>>getBook.at/CocoChanel

To grab your copy from iBooks, Barnes & Noble and other great bookstores, click here>>https://books2read.com/u/3npKQK

Are You Ready to Manifest Your Dreams Effortlessly?

Monday, July 8th, 2019

Dear friends…

Mollie MathewsWhat intentions have you set this month? Winter (here in NZ) and summer, for my lucky northern hemisphere readers, is a great time to revisit dreams. The energy is so powerful.

What I’m working on now…

I had a great business coaching session with one of my mentoring clients. At 62, she’s a girl on fire. In less than a year she found the courage to leave a toxic job, throw herself (with help from me) into her own passion-inspired business, sell her house, move cities, purchase a new home and become mortgage free—and so much more.

My goodness, she is so inspirational and I love mentoring her to help her overcome self-limiting blocks and soar toward her true potential. Right now, we’re focusing on how she can create passive income and a location independent business—just like me!

I love helping people achieve their dreams. Reach out if you’d love some one-to-one mentoring from yours truly.

 

I’ve just returned from the most amazing trip to Turks and Caicos. And two weeks before that we were in Japan. And before that American Samoa…and yes, I was working. Being location-independent sure beats being chained to the desk in a windowless cubicle with a narcissistic boss. Yes, that was once me! I share my transformational career change stories in my popular Mid-Life Career Rescue series.

Why Ethics Matter in Coaching

Stay tuned for my blog post about the importance of ethics in coaching. I have heard some truly dreadful stories of people being taken advantage of. Did you know, anyone can set up shop and say they are a life, career, wealth – or “something” else coach. A journalist here in New Zealand was so disturbed by how people are being taken advantage, she’s writing an article for mainstream media. I’ll keep you posted! Long story short, if you invest your money (and hopes) in mentoring or coaching be sure that whoever you trust has been around for a long while and is qualified.

Can’t afford one-one-mentoring with me? Of course, you can also get some coaching via my self-empowerment books. Plus, I have an online course—(doesn’t everyone these days!).

If you need more help to find and live your life purpose you may prefer to watch inspirational and practical videos with me and other strategies to help you to fulfill your potential.

 

Follow your passion and purpose to prosperity—online coaching program

Easily discover your passion and purpose, overcoming barriers to success, and create a job or business you love with my self-paced online course.

Gain unlimited lifetime access to this course, for as long as you like—across any and all devices you own. Be supported by me and gain practical, inspirational, easy-to-access strategies to achieve your dreams.

To start achieving outstanding personal and professional results with absolute certainty and excitement. Click here to enroll or find out more—the-coaching-lab.teachable.com/p/follow-your-passion-and-purpose-to-prosperity

 

Fit More Knowledge Into Your LIfe

 

And I have exciting news too, this month I’m focused on finishing audiobooks for my most popular self-empowerment titles. I’m so excited to have just completed recording “How To Find Your Passion and Purpose: Four Easy Steps to Discover A Job You Want and Live the Life You Love.”

I  loved reminding myself of these really simple and successful strategies. If you’ve already got the paperback or ebook go and re-read it – it will definitely give you an inspirational post. It did me!

Did you know that “How To Find Your Passion and Purpose” is now in hardcover? How yummy! Available from all good online bookstores now.

Here’s one of my favorite excerpts from the book:

 

DAILY TONIC

 

“Filling your own needs is not something

that you do randomly, it’s something that needs

to be done on a regular basis.”

Cassandra Gaisford, Author

Make passion a regular event. Do you regularly spend time doing things you enjoy? Can you do something every day to help keep your passion alive?

Only 15 or 30 minutes a day devoted to activities you love, and to those that move you closer to your dreams, can make a big difference to your health and happiness.

If finding the time or lacking energy is preventing you from doing more of the things you are passionate about, develop a strategy to restore the balance.

 

Next up I’m going to record “The Little Princess” because I know this story has touched so many people’s hearts. It’s where I share my own experience of being discouraged, shamed and bullied and what I did to follow my purpose anyway.

 

 

 

 

 

Now you get to chose. Which of my bestselling books would you like to hear me narrate and release in audio? “Stress Less. Love Life More: How to Stop Worrying, Reduce Anxiety, Eliminate Negative Thinking and Find Happiness”? “Mind Your Drink: The Surprising Joy of Sobriety ”, or “Midlife Career Rescue: The Call For Change” ? Or something else?

Please let me know and go in the draw to win a free advance audio edition. I have three to give away.

Enter & WIN!

Please let me know which of my books you’d love to see in audio and go in the draw to win a free advance audio edition. I have three to give away.

Featured reader of the month

Are you a midlifer who thinks you’ll never find love? You’ll love hearing Vicky’s* story. When I was working as a counselor for a community based-organisation Vicky came to see me. She was so sad, so full of grief, so many personal things (death of loved ones, the hospitalization of her daughter in a psychiatric ward – and more).

She shared how she was lonely and full of grief and anger. Gently, I encouraged her to think about the things that sparked joy and gave her comfort. Vicky shared how she dreamed many years ago of meeting a lovely man—but now, in her sixties, she’d given up hope.

I encouraged her to ‘create’ her dream man in her passion journal – but to also add what kind of qualities her dream man was looking for too (something I talk about more in “How to Find Your Passion and Purpose” and also The Passion Journal:The Effortless Path to Manifesting Your Love, Life, and Career Goals)

 

Did you enjoy this post?

You might like:

 My story: how my dark nights of the soul awakened my passion and purpose

Why Pursuing Your Passion Not Your Pension is The Ultimate Mid-Life Career Change Strategy

 Why Being Inspired Matters: The Spontaneous Fulfillment and Healing Power of Joy

 

Here are three more things you might like:


Interesting interviews: Listen to my best interviews on topics like overcoming obstacles, finding joy in adversity, following your passion to prosperity.


Online Course: Find Your Passion and Purpose with my best-selling self-paced course made for busy people.


Keynote speaking: Hire me to speak to your organization or team about Resilience, wellbeing, innovation, and motivation.

You can get more of my thoughts on Facebook, Twitter, and Instagram.


For personalized help schedule a session with Cassandra.

Did you enjoy this article? Subscribe to this blog and sign up for Cassandra’s newsletters to get more stories like this.

How to Overcome Anxiety, Panic, and Stress and Reclaim Joy

Monday, February 11th, 2019

 

If you suffer from generalized anxiety and panic attacks

If you suffer from stress or burnout If you lack confidence or self-esteem or fear failure……

If you’re a perfectionist or find the challenges of life overwhelming… …

then my new book, Anxiety Rescue is exactly the right book for you—because it will cheerlead, motivate and encourage you to fight for your dreams and achieve your goals.

 

Anxiety Rescue is the ultimate prescription and medication free cure. Using the timeless wisdom of other successful men and women who have suffered from anxiety, depression, and despair—and succeeded anyway,  Anxiety Rescue  reveals in six easy steps:

✓ How to define success on your own terms…

✓ How to find your truth and live an authentic life…

✓ How to set and achieve audacious goals…

✓ How to take strategic risks (rather than reckless ones)

✓ How to overcome your fear of failure, criticism, and change…

✓ How to make money, follow your passion and still pay the bills…

✓ How to beat low self-esteem…

✓ How to identify real priorities that are central to your life’s true meaning…

✓ And how to empower your business and personal life… There is not only wisdom on every page, but actionable, immediate steps you can take to make a difference in reaching your own goals and dreams.

Available in eBook for immediate download from Amazon

US—https://www.amazon.com/dp/B07NKV6K9K

UK—https://www.amazon.co.uk/dp/B07NKV6K9K

or your local Amazon store.

FREE for Subscribers of Kindle Unlimited

 

I take issues I am struggling with, or new learnings that have deeply impacted me, and share them in my books

It always really touches me when I realize that what I do has an impact on people. We’ve all been through tough situations. Not many of us escape childhood unscathed. Few of us survive working life or relationships without scars. I work from that experience. If what I say, write, or do inspires people or gives them strength, courage, or hope, I’m over the moon.

Like many of my books, I write to inspire myself. I take issues I am struggling with, or new learnings that have deeply impacted me, and share them in my books.

Anxiety Rescue is one of these books. I’m tempted to say that it’s a concise guide to overcoming anxiety and making the most of your life. It is. And it isn’t.

As I wrote this book, so many factors which impact anxiety came to light. Many of them are ignored by general practitioners and doctors—the very people many of us go when we’re feeling stressed, anxious, or just plain unwell. Some, are viewed skeptically by psychologists and psychiatrists.

Yet times are changing, the old ways aren’t working. Prescription medication and pharmaceutical drugs are being consumed in exploding quantities, and still, anxiety rates and other mental illnesses are still soaring.

Increasingly science is validating what ancient wisdom has been telling us for years. You only have to consider how main-stream meditation, yoga, acupressure, and other holistic therapies have become, to witness the emergence.

Anxiety Rescue is based on clinically-proven techniques and integrates modern science with other healing modalities. Yet it also harnesses the magic of creative approaches to healing. Which is why I’ve turned to two of my greatest inspirations—Leonardo da Vinci and Coco Chanel. Anxiety Rescue summarizes their timeless wisdom and strategies to tame anxiety, quell despair, overcome obstacles and maximize health, wellbeing and success.

we can heal ourselves

From my own professional and personal experience, I know we can heal ourselves. A great deal many people don’t need pills to feel calm, happy, healthy, and inspired. Some do.

I am not against prescription drugs, but what concerns me, as it may you, is that many anxious, stressed, and depressed people are not offered a choice. Nor do they benefit from someone taking an inventory of their life and analyzing the traumatic events or stressors that may be impacting their anxiety levels.

Like Len, who, aged 42-year-old man who had suffered work-related burnout, and sought relief from his doctor. He was, quite rightly, alarmed that his doctor told him that the only cure was medication. He left his doctor’s office empty-handed.

Ten years later, a diagnosis of complex trauma, not only made sense but also provided a roadmap to lasting healing. I’ll be sharing more of his story in a book I plan to write called, Leaving Jehovah—Surviving the Cult of Toxic Control and Shame.

Or, Sarah, who’d been taking anti-depressants for years but had noticed her anxiety rates returning and no longer wanted to be on medication. Counseling and engaging in talk-therapy gave a voice to wounds she had repressed. When darkness was brought to light, and armed with new tools of self-care, including meditation and nutrition, her anxiety rates disappeared.

I’m not bagging medication. Not by any means. My purpose in writing Anxiety Rescue is to share alternative routes to healing—lasting ones that enable you to be empowered and chose the best course of action for you.

No two people are the same. We have not had the same childhoods, the same school experiences, or workplace trauma. I speak from my own experience—both what has worked for me, and what has worked for my clients.

With over twenty-five years of expertise working in therapeutic professions, most lately as a child therapist and relationship counselor, I know what works.

As you’ll read in the chapter, “My Story,” I’ve swum through a tsunami of trauma, hurts, and humiliations and drawn on a range of modalities to help me not just survive, but also thrive.

My hope is in reading this book, you will emerge stronger, happier, healthier, and more thankful too.

A large part of my healing has involved following my joy—something you’ll learn to discover for yourself in this book.

I use my passion journal to visualize, gain clarity, and create my preferred future—including my health goals. My clients find this works for them too—along with the other strategies I share in Anxiety Rescue.

In this era of anxiety and distraction, the need for simple, life-affirming, health-enhancing messages is even more important. If you are looking for inspiration and practical tips, in short, sweet sound bites, this guide is for you.

Similarly, if you are a grazer, or someone more methodical, this guide will also work for you. Pick a page at random, or work through the four pillars of health sequentially.

I encourage you to experiment, be open-minded and try new things. I promise you will achieve outstanding results.

Let experience be your guide, as it has been mine. Give your brain a well-needed break. Let go of ‘why’, and embrace how you feel, or how you want to feel. Honor the messages from your intuition and follow your path with heart.

Laura, who at one stage seemed rudderless career-wise, did just that. Workplace stress was a major source of her anxiety. Finding her passion and following her joy sparked a determination to start her own business.She felt the fear and went for it anyway, emboldened by a desire to live and work like those she looked up to. It was that simple.

As with all of my books, many of the examples I share were inspired by true events in my own life. At the time of writing, I recalled one of the first times I trusted the spiritual realm. I was a teenager when my paternal grandmother was channeled by a psychic and my disbelieving and skeptical self was asked, “Your grandmother says you don’t believe she is here. But she is holding out a flower, and she is asking, ‘Do you remember the jasmine flowers growing over the house?’

I didn’t.

But when I drove home I called into to Araby Lodge, where my grandmother used to live, and where until her death, she bred and trained her beloved horses. At the time my father lived in her house. I asked him, “What is that vine growing over the house?”

I didn’t want to tell him anything about what the psychic had said because I was still skeptical and I didn’t want to influence the answer. My father said, “Oh, that old jasmine vine? That’s been there forever.”

My heart nearly leaped out of my chest. It was at that point that I began to believe in spiritual and psychic phenomena, and in time, many years later, to awaken my own gifts. These gifts weren’t awakened without considerable anxiety—something I talk more about in the chapter, “Shadow Work.”

It’s a timely reminder of just how far following my passion and being free to be me has taken me—the shy girl who was once afraid of being seen and was terrified of her ability to channel.

As I share in many of my books I hope the following quote is as apt for you as it was for me:

“Your staying in the shadows doesn’t serve the world.”

Here’s to learning from our anxiety and transforming our lives with passion, joy, and purpose!

Broken into small, bite-sized segments—you’ll soon find yourself jotting notes down, finding someone else so you can share the insights and experience, and resources made available to keep you happy, healthy, motivated and focused. Dig into this book and let Leonardo da Vinci and Coco Chanel and other successful men and woman be your mentors, inspiration, and guides as they call forth your passions, purpose, and potential. 

Say YES to happiness NOW! It’s never too late to end anxiety and follow your joy to live a life you love.

Anxiety Rescue is available in eBook for immediate download from Amazon

US—https://www.amazon.com/dp/B07NKV6K9K

UK—https://www.amazon.co.uk/dp/B07NKV6K9K

or your local Amazon store.

FREE for Subscribers of Kindle Unlimited

 

enjoy the free excerpt from Anxiety Rescue below

 

Your Body Barometer

The deeper the feeling, the greater the pain.

~ Leonardo da Vinci

 

The more you truly care about something, the deeper the consequences can be when you don’t act on your desires.

When you aren’t true to yourself and you don’t do the things you aspire to do your mental, emotional and spiritual health can suffer.

Common signs of neglecting the call for success and forsaking your ambitions can include: tiredness, depression, anxiety, irritability, and strained personal relationships. In short, you’re lovesick—starved of the things that spark joy.

The body never lies, but many people soldier on ignoring the obvious warning signs. It’s easy to rationalize these feelings away, But the reality is your mind, body, and soul is screaming out for more. Have the courage to say ‘yes’ to pursuing a more liberating alternative.

 

Your Challenge

When you feel unfulfilled, bored, unchallenged and demotivated what do you notice? How does this differ from times when you feel the fear but love life passionately anyway?

I’ve been absolutely terrified every moment of my life—and I’ve never let it keep me from doing a single thing I wanted to do.

~ Georgia O’Keeffe, artist

 

 

THE POWER OF PASSION

If there’s no love, what then?

~ Leonardo da Vinci

 

Without love you don’t have energy. Without energy you have nothing.

When people are pursuing something they are passionate about their drive and determination is infinite. They become like pieces of elastic able to stretch to anything and accommodate any setback. People immobilized by fear and passivity snap like a twig. They lack resilience.

Passion gives people a reason for living and the confidence and drive to pursue their dreams. Leonardo was a man of many loves and deep obsessions. These passions imbued him with infinite energy—powering his creativity, courage, resolve, and tenacity.

As Leonardo once said, “No labor is sufficient to tire me.”

Even when he was exhausted by life, his passion sustained him.

 

Your Challenge

What will passion do for you?

The really important stuff is not in my résumé. It’s what has gone on almost unnoticed in the secret chambers of the heart.

~ Isabel Allende, author

 

 

DRESS JOYFULLY

The grand problem, the most important problem, is to rejuvenate women. To make women look young. Then their outlook changes. They feel more joyous.

~ Coco Chanel

 

Coco was a trailblazer in women’s fashion. When she arrived in trousers in Venice people were shocked, but shock quickly turned to awe. Women wanted what she had—and Coco was only too happy to sell it to them.

Her joyous color was black. She loved its simplicity and understated elegance. Perhaps it reminded her of the habits the nuns, who so tenderly cared for her, wore.

Whatever the catalyst was, Coco had the vision to turn black, the color of mourning, into the symbol of independence, freedom, and strength. She also created the now iconic little black dress!

Your joyous color may be yellow, blue, or gold. Or it may be multi-patterned and have all the colors of the rainbow. Floating dresses in the finest silk may instill you with confidence, or perhaps you prefer something more tailored.

Whatever your color, whatever you wear be sure that it makes you feel joyful.

 

Your Challenge

Act as if. Take a job or lifestyle idea you are considering, or have always wondered what it would be like, and act as if you are living that role. Dress the part.

Have your colors professionally confirmed by a trained image consultant—when you dress in the colors that suit your skin tone you’ll look younger and feel fabulous.

 

Dress shabbily and they remember the dress; dress impeccably and they remember the woman.

~ Coco Chanel

 

 

 

 

“Love your work”

Prior to writing this post I had sent out news of my new book to my email subscribers. Immediately I received an email from one of my readers.

“When I read the first few sentences I could immediately relate – it’s exactly how I feel at this very moment (sadly).

I feel so tired and overwhelmed just trying to get through each day, let alone any curveballs that may come my way.
It’s so debilitating and I feel like this is ‘my lot’ and no happy ending.
I will be sure to download your ebook. I have your Passion Workbook sitting next to me in the car – yet to read… Too tired (always tired).
Keep being awesome! Love your work 🙂
Her email made me happy – and sad. Happy the words spoke to her. Happy that even though she felt so low, my email sparked some energy—the energy of love. I could sense some enthusiasm…even in the darkness. I also felt sad—sad that she feels this way. I know EXACTLY how this feels. Millions and millions of people feel this way. I know that there is a cure. I know you don’t need medication, drugs, or alcohol to rescue you. I know the difference that the power of love and healthy obsessions can make—I talk more about the power of positive obsessions in my sobriety books, Mind Your Drink: The Surprising Joy of Sobriety and Your Beautiful Mind.
As I wrote back to her, she also inspired me too also get moving with creating an audiobook. That way when she and others who also suffer from anxiety, fatigue, and despair, when they are driving can be fed some inspirational juice…
I also invited her to consider scheduling a coaching session with me—sometimes it’s just too hard to go it alone. If this sounds like something you could benefit from click the following link to schedule an appointment
http://www.cassandragaisford.com/schedule-an-appointment/

This is an edited extract of Anxiety Rescue: How to Overcome Anxiety, Panic, and Stress and Reclaim Joy by Cassandra Gaisford. To order a copy for less than the price of coffee and cake go to Amazon:

US—https://www.amazon.com/dp/B07NKV6K9K

UK—https://www.amazon.co.uk/dp/B07NKV6K9K

or your local Amazon store.

FREE for Subscribers of Kindle Unlimited

 

Did you enjoy this article?

Sign up for Cassandra’s newsletters to get more stories like this and be the first to know when her next book, The Anxiety Cure: Love Your Body, will be released.

 

Here’s a quick round-up of our 5 latest blog posts you may also enjoy:

 Why Being Inspired Matters: The Spontaneous Fulfillment and Healing Power of Joy

How to say no to abusive workplaces, schools, homes, and circumstances

How stepping away from your work can boost your mood, reduce anxiety and spark joy

The fastest way to go from stress to joy without being overwhelmed

The Life-Changing Benefits of Unplugging

 

Here are three more things you might like:

Interesting interviews: Listen to my best interviews on topics like overcoming obstacles, finding joy in adversity, following your passion to prosperity.

Online Course: Find Your Passion and Purpose with my best-selling self-paced course made for busy people.

Keynote speaking: Hire me to speak to your organization or team about Resilience, wellbeing, innovation, and motivation.

For personalized help schedule a session with Cassandra.

You can get more of my thoughts on Facebook, Twitter, and Instagram.

The Five P’s of Life – Patience, Persistence, Perseverance, Passion, and Purpose

Monday, May 14th, 2018

The best thing I can tell you? It’s one word. Persistence.

~ James Patterson, author

 

Knowing when to quit is one thing; knowing when to persevere another. Whether it’s the weight of obstacles you face, the setbacks and the disappointments, the successes others seem to achieve more speedily, or the critical feedback from others who are impatient to see more evidence that you’ll make it—never give up. Never, never, never give up.

Many prosperous authors’ most enduring successes took years and years to achieve. Nora Roberts is probably the most successful romance novelist on the planet. Thirty-four of her titles are sold every minute and she earns an estimated $US60 million a year! But her success didn’t happen in 6 months, a year, or even three.

She started writing back in the 1980’s for Mills and Boon and then morphed into mainstream romance fiction—and other genres. So, I really shouldn’t be discouraged when the three romance novels I published this year haven’t filled my coffers with gold. Looking back, I also shouldn’t have been discouraged by the feedback that I received early in my career that “my characters were dysfunctional.” Instead of targeting Mills and Boon, the reviewer suggested that my romances seemed better suited to mainstream women’s fiction—a path Roberts also pursued.

Along with Roberts’ commitment to writing characters she can personally identify with, it is her work ethic and her prolific output that really defines her. “Whatever I’m doing, I get very guilty if I don’t put a good day’s work in. I’m not one for making excuses. I had this Catholic upbringing. I was taught to finish what you start.”

A prodigious work ethic, cultivated talent, commitment to finishing what she starts, over four different pen names, writing in a variety of genres, perseverance, and persistence are amongst the many things which have made her one of the world’s most prosperous authors.

Award-winning, perennial bestselling author Jodi Picoult is the author of over twenty books, the last five of which debuted at No. 1 on the New York Times bestseller list. Her books have been translated into thirty-four languages, and four have been made into television movies, while another, My Sister’s Keeper, was made into a film starring Cameron Diaz.

“I had over 100 rejection letters from agents. Finally, one woman who had never represented anyone in her life said she thought she could take me on. I jumped at the chance. She sold my first novel in three months,” says Picoult.

Both authors, and others like them, wouldn’t be where they are now if it weren’t for their grit, persistence, and patient perseverance.

Similarly, many other successful people across a diverse range of occupations and industries have discovered the value of patient perseverance.

In fact, the five P’s of Life – Patience, Persistence, Perseverance, Passion, and Purpose, are the foundation of many peoples success.

A failure at 65, Colonel Sanders was world-famous and wealthy at 80. His father was a miner and his mother worked in a shirt factory. Harland Sanders had to give up school in the sixth grade because he was so poor.

He eventually opened a small home-town restaurant in the Kentucky hills. All looked well until the highway was rerouted and he lost everything. He was 65 at the time and faced with a future barely surviving on social security, his motivation to try again kicked in.

“My government is going to give me a hundred and five dollars so I can eke out an existence. Surely there is something I can do for myself and other people.”

Tapping into powerfully creative questions like this unlocked the key to what would be his major success—his mother’s secret chicken recipe.

Turned down by numerous restaurants at the time he turned potential failure into another inspired idea—franchises. It was an instantaneous hit, and the rest is history!

Fifty-five-year-old Rhonda Byrne’s life was at an all-time low. Twice divorced, her father had just died and her career was in crisis.

That was until, acting on an inspired thought, she created the DVD The Secret and later produced a book, both of which went on to become some of the biggest-selling self-help resources of all time.

At the heart of Rhonda’s inspirational series of products and resources is the law of attraction.

“Everything in your life is attracted to you by what you are thinking,” Rhonda says. “You are like a human transmission tower, transmitting a frequency with your thoughts. If you want to change anything in your life, change the frequency by changing your thoughts.”

Take a leaf from Rhonda’s secret to success and change any stinkin’ thinkin’ that may be lingering. Answering the following questions may help:

1. What results are you currently experiencing that you would like to change?

2. What thoughts would you need to change?

3. What thoughts would remain the same?

4. What things supported you in maintaining a positive state of mind in the past? How could they be helpful now?

5. Can you think of some other strategies to help you keep your mind on what you want and off what you don’t want?

 

Mining for Gold

When you think of patience, perseverance, tenacity, passion, purpose, and success, who comes to mind?

Who or what can help you to manifest more persistence? How can you keep your mind on your vision, your body moving towards your dreams, your heart warmed by the joy you will feel when you finally achieve success?

Identify three ways to strengthen your persistence by strengthening your willpower and self-discipline.

 

This is an edited extract of Change Your Mindset: Millionaire Mindset Makeover by Cassandra Gaisford. To purchase your copy and learn how your thoughts affect your success habits read the book here

Amazon: viewbook.at/ChangeYourMindset

Kobo, Barnes & Noble, Nook, and iBooks: books2read.com/u/bP56wz

The Truth Every Perfectionist Should Know

Monday, May 14th, 2018

 

Perfectionism will keep you poor.

~ Carla Coulson, photographer

 

“All of us failed to match our dream of perfection. So I rate us on the basis of our splendid failure to do the impossible,” wrote author William Faulkner. “In my opinion, if I could write all my work again, I am convinced that I would do it better, which is the healthiest condition for an artist. That’s why he keeps on working, trying again; he believes each time that this time he will do it, bring it off,” Faulker said. “I believe that all artists are possessed by this silly ambition: they want to do something no one else has done before. They want to create something that’s perfect. And they try, again and again, and they always fail. It seems to me that this is what truly motivates us. We keep on writing because nothing we write is good enough, or at least, as good as we think it should be. Or as good as we think it deserves to be.”

No story, no painting, no work of art is ever ‘finished.’ There’s always something to change, to add, to remove. Good art pulsates with living energy—just like we do. There’s always room for growth.

I know writers who have been “polishing” the same novel for tens of years. I was once one of them.

The challenge is knowing when to let go. Your task is to know when to stop editing and editing, reading and re-reading your work, over and over again.

The truth is if you overwork your creative project you can ruin its vibrancy, its essence, the energy that inspired you to create it in the first place. You run the risk of becoming paralyzed by perfection, becoming sick of your creation, and losing your passion.

Someone once said, “It’s like an itch you don’t have to scratch, because every time you read your story, you’ll always find something that needs to be changed. And if you feel like your story is perfect, just take a few weeks’ off and then read it again. Suddenly, it won’t feel as good as you previously thought.”

Adopt a new mantra—the good enough mantra. Remind yourself that your work is “good enough.” Know that you can always go back and improve it later. But for now, get things done, finish your work, and release your gifts and talents to the world.

Just like blowing bubbles, some projects will fly just for a few seconds, some will never get off the ground, and others will soar eternally towards the sky.

But working on the same project for much longer than is healthy is just as bad as starting a hundred different things and never finishing any of them.

I used to be afraid to let go of my work. I was terrified of what people might think of my books; I was worried they weren’t good enough.

I still care, but I care less. I think it was Leonardo da Vinci who said that those who don’t doubt their ability will never reach their heights.

We all want to be better, but I know from experience that advancement is made only by moving forward. We learn most from experience—not ruminating, overthinking, and over-perfecting.

If people like the books I write, great. If they don’t, then I know that I have done the best I can do right now.

I know from experience that I only get better at writing by writing a lot, not by editing the same project for two decades.

 

Mining for Gold

Done is better than striving for the impossible—perfect. Avoid over-working your projects—let your work go out into the world knowing it is as good as it can be right now.

Set a definite date for completion.

Adopt a growth mindset. Commit to continual improvement—in your new work and the projects that follow.

 

 

For more tips to lift your spirits during times of adversity grab your free tip sheet

Why not making mistakes is the biggest mistake you’ll ever make

Sunday, March 11th, 2018
“And then, out of many years of silence and failure and feeling that my whole life was a disaster, the writer came, like a blessing, like a door that opened into another space.”

~ Isabel Allende


 
Conquering failure often requires learning the hard way to reach dizzying heights and allowing room for disappointment. 
One successful author, whose name escapes me, once advised aspiring authors to affirm the following, “I am willing to write badly; I am willing to do the work whether it is any good or not; I am also willing to allow brilliance.”

 
Many people stagnate under the weight of perfectionism or fear of failing because they worry about making mistakes. 
It may be challenging, but investing in strategies to create more tolerance and acceptance towards making mistakes will prove liberating.
 
One strategy is to learn from others’ misfortune.
With hindsight, sometimes the greatest fortune comes from making the biggest blunders.
 
Here are just a few mistakes that turned out well:

 
Isabel Allende started her career in journalism and soon found herself offside with people who didn’t appreciate her outspoken views. For years she felt under-appreciated—until she decided to tackle her first novel, The House of Spirits.
The novel was named Best Novel of the Year in Chile in 1982, and Allende received the country’s Panorama Literario award. The House of the Spirits has been translated into over 37 languages. It was also adapted into a film of the same name starring Jeremy Irons, Meryl Streep, Winona Ryder, Glenn Close, and Antonio Banderas.
 

Musician Ornette Coleman’s mistake led her to be acclaimed as the inventor of “free jazz.” She was awarded the MacArthur Fellowship (nicknamed the Genius Award) in 1994 and the Pulitzer Prize for Music in 2007.
“It was when I found out I could make mistakes that I knew I was on to something,” she once said.
 

Walt Disney was fired by a newspaper for lack of ideas. He also went bankrupt several times before he and his brother co-founded Walt Disney Productions, one of the best-known motion picture production companies in the world. Disney’s revenue last year was $US45 billion.
Dr. Suess’ first children’s book, And to Think That I Saw it on Mulberry Street, was rejected by 27 publishers. The 28th publisher, Vanguard Press, sold six million copies of the book. He went on to write numerous other books which still sell well today.

 
Rhonda Byrne’s life was at an all-time low. Fifty-five and twice divorced, her father had just died and her career was in crisis. 
That was until, acting on an inspired thought, she created the DVD The Secret and later produced a book, both of which galloped away to become some of the biggest-selling self-help resources of all time.
 
 

At the heart of Byrnes’ inspirational series of products is the Law of Attraction.
“Everything in your life is attracted to you by what you are thinking,” Rhonda says. “You are like a human transmission tower, transmitting a frequency with your thoughts. If you want to change anything in your life, change the frequency by changing your thoughts.”
Refuse to be a victim.
 
Next time you feel you’ve made a mistake, ask yourself, “How could this work out for my highest good?” 
Be gentle with yourself. Sometimes making mistakes heralds a time of new birth and energy.
 
Draw on the lessons you have learned to help you move forward
Notice how you have grown and changed as a result of everything that has happened.
 
Gather information as you go and be ready for a new adventure. Look for positive signs for successful outcomes in the future.
 





Mining for Gold


 
What is the biggest mistake you ever made and what did you learn?
 

Buoy your resolve by collecting stories about other people who felt like failures, or were treated harshly by peers, critics, family, and other disbelievers.
 

Collect a file of inspiring stories about mistakes that turned out well.
 

Follow your inspiration.


 

 

This is an edited extract from The Prosperous Author: How to Make a Living With Your Writing (Book One: Developing a Millionaire Mindset by Cassandra Gaisford. ORDER THE EBOOK TODAY, and SEND YOUR ORDER CONFIRMATION AND RECEIVE YOUR FREE BONUS GIFTS—Click the Amazon link here getBook.at/TheProsperousAuthor

Develop A Millionaire Mindset Today!

Out now! Cassandra’s new book, Mid-Life Career Rescue: Employ Yourself (2018), is finally here!

Tuesday, January 30th, 2018

 

 

 

I’m hugely excited about every book I write and release, but I’m especially thrilled about Mid-Life Career Rescue: Employ Yourself (2018). This revised edition has been two years in the making! n the making!

HR and Employment predictions for 2018 predict more flexibility in the workplace—which Is great news if you’d love to grow a hobby into a second income stream or develop a flourishing new career. Salaried employment is still a fickle bet, especially for mature workers, so putting some eggs in different career baskets and planning for self-employment is a great risk prevention strategy.

That’s the exact, risk-free way I started my business. I share my story of salary slave entrapment as a single mom, living paycheck to paycheck, struggling to balance childcare, weeping at my desk and fighting shingles, to the exact opposite. In Career Rescue: Employ Yourself learn how I survived, had fun, found happiness and made a fortune. You’ll find plenty of tips in Employ Yourself to help you hustle on the side, avoid burnout, and work less—not more.

Are you already running a business or self-employed and over it? I’ve been there too. And so have many other men and women just like you.  I’m super excited to share Sheree Clark’s inspiring story of mid-life reinvention. Sheree’s gone from being a stressed out, desperately unhappy, over-drinking company director to blissed out media star and healthy living coach.  In Career Rescue: Employ Yourself (2018) she shares her favorite tools for helping get back on track when you’re feeling lost, and how to quit your job and figure it out.

 

  • Keep your day job, and start something on the side
  • Discover why pursuing your passion, not your pension is the ultimate mid-life career change strategy
  • Learn the success secrets of other mid-life entrepreneurs and ignite the courage to change careers
  • Quit your job. Change your life. Stress less! Ditch a job you hate, live your purpose and create a happier, healthier life.
  • Learn how to make a living from your writing, blogging and more
  • Discover the inner freedom and flexibility of being your own boss.

 

5 STAR REVIEWS 

“More and more people today, either through choice or necessity, are looking for new and more fulfilling ways of working and earning their livings. Old ways are breaking down. Today, sacrificing your deeper passions for the security of a paycheck is no guarantee of security. Following your heart and deeper self is the new security. In this book, Cassandra helps you find your work, inspiring you to consider new possibilities, gently guiding you beyond limiting thinking, and helping you find your own true self and authentic work.”
~ Nick Williams, Author of The Work We Were Born to Do: Find the Work You Love, Love the Work You Do

“Stop. Don’t leave your job and start a business until you’ve read this book. I was pleased to see Cassandra tackle the real challenges starting a business poses. Things like finding the right business, how to start with little or no money, and how to leverage it to create a great lifestyle, to name a few. If you get to a stage in your life where you want to leave your job and start a business, this book will help you. Each chapter focuses on one highly practical aspect of starting your own business.”
~ Barry Watson, Author of #1 best-seller Relationship Rehab

“This book has given me another kick up the bum, to write it all down, work from the end result backward, envisage the ‘as if’ and build the staircase I need to climb.”
~ Cate Walker, 5 Star Review

“Makes you think and offers strategies to make it work! I met Cassandra about 17 years ago after being made redundant—the advice she gave me and the challenges she threw at me even then have remained in my psyche and continue to give me motivation. So reading her books it’s easy to hear her voice, continuing on with that motivation. I usually skip reading other people’s stories as many of them don’t translate to real life for me. But many in this book resonated, in particular, the opportunity that I have to follow not just one passion, but I can follow all three, and make them work! With ageism alive and well, I’ve had so many rejections for job opportunities that it’s a matter of survival that you have to tread your own path—find opportunities for yourself. This book has given me the confidence that I CAN make it work.”
~ L.A. Brown, 5 Star Review

 

I hope you absolutely adore reading Midlife Career Rescue: Employ Yourself! It’s one of my new favorites.

 

Launch Special—30% today only!

Please feel free to share this newsletter and special offer with any unhappy@work friends or aspiring entrepreneurs!

Happy reading,
Cassandra

 

P.S. I will be writing again soon with some exciting news…plus a surprise announcement!

 

 

Midlife Career Rescue: (Employ Yourself): How to confidently leave a job you hate and start living a life you love, before it’s too late” is out now. To purchase your copy and learn how to follow your passion to prosperity, click here to go to your online bookshop—getBook.at/EmployYourself2018

 

 

 

 

 

 

 

Featured reader—Cate Walker

I first met Cate when she reached out to me after reading Mid-Life Career Rescue: The Call for Change. Cate, I’m indebted to you for offering to proofread the first edition of my book in your spare time, especially when you had so much stress happening in your toxic workplace. I’m so glad that in reading my books you were inspired to quit and start your own business! Thank you for re-editing the 2018 edition of Employ Yourself, and for your feedback below:

“Re-reading this book has given me another kick up the bum, to write it all down, work from the end result backwards, envisage the ‘as if’ and build the staircase I need to climb – or the timeline to follow. Having read other books, and returned to this one, it all starts to gel. The other thing I have come to accept in the last few weeks is that I cannot do this alone, without mentors etc. And I’m looking forward to having a change of scenery over January, in Tasmania, to inspire me & be able to do some serious planning – this will be as close to a “retreat” as I can get at the moment. And I KNOW that I must work on my own health & well-being – as a priority – for all this to work. I am actually excited for 2018. I will do anything now to NOT fall in a heap as I did this year. Everything crossed!!

This, for me anyway, has been your most helpful book. Maybe the timing was just right and confirmed what I needed to do, to move forward.”

Hooked on a feeling—trust your gut to choose and grow your purposeful business

Monday, January 29th, 2018

 

“There is a voice within, if only we would listen to it, that tells us so certainly when to go forth into the unknown.” ~ Elisabeth Kubler-Ross

What do Albert Einstein, Bill Gates, Oprah Winfrey and Richard Branson have in common? The answer is, they trust their intuition. Each one of these people credit this wise “inner guide”, in part, to their personal and professional success, as is the case with so many other successful people.

Just like love, intuition is challenging to define, despite the huge part it plays in our everyday lives. Steve Jobs called it, “More powerful than intellect.”

While Webster’s defines intuition as “quick and ready insight,” you may know it as: a gut feeling, a natural mental skill, a sixth sense, an inner knowing, a feeling, an instinct, a hunch, a premonition, wisdom from a Higher power, a still, quiet inner voice, an inner compass that points you to success and abundance; a gift from Spirit. But however people define it, we all intuitively know just what it is.

“Intuition is a resource that, if nurtured, can lead to increased sales, profitable investments, creative inventions, successful hires, advantageous negotiations, bigger profits, and increased accuracy in forecasting business trends,” writes Lynn Robinson in her book, Trust Your Gut.

You are born with this inner knowing and when you listen to it and act on its wisdom you are guided unfailingly towards your hopes and dreams. Whether you act on your intuition is another thing.

 

Why don’t some people listen to their intuition in business?

In a world that seems to value logic and facts over emotions and feelings, to follow one’s heart, or listen to your intuition, can seem foolhardy to many people. Perhaps this is because intuition, like spirituality, can’t be seen or scientifically measured.

Many people may tell you that you need to think rationally and use your head, not your heart, in order to gather the “facts” and “evidence” you need to make “sound” decisions.

But the truth is that your mind can’t always be relied on, especially when you are about to make big changes in your life. The rational mind likes to play it safe.

It can “fool” you into doubting your abilities or make you catastrophize about how things will turn out. Things can get out of control and the smallest concern becomes a mountain of anxiety.

“If I start my own business I won’t make any money, I’ll lose my house, I’ll be out on the street, the kids will starve,” and other similar negative thoughts. Thus the unhelpful, self-sabotaging script may come into play.

This is where intuition can help. Your ‘in-tuition’, is your inner teacher, your wisest counsel, your most supportive ally.

Some of us have the ability to tap into intuitive guidance more easily than others. But, like any skill, the more you practice using it, the better you will get.

Listed below are just a few reasons why intuitive intelligence is a skill you should master.

Trusting your gut in business will help give you:

  • Confidence when you have nothing to go on, and no concrete experience or information on which to base your decision.
  • Clarity in the face of a tsunami of choices and possibilities.
  • A faster ability to make the right choice, rather than becoming bogged down in months or years of analysis.
  • Awareness of self-employment opportunities you may not have considered.
  • Inspiration to get going.

 

The Infinite Intelligence of Your Subconscious Mind

“The infinite intelligence within your subconscious mind can reveal to you everything you need to know at every moment in time and point in space, provided you are open-minded and receptive”, writes Joseph Murphy in The Power of Your Subconscious Mind.

“Within the subconscious mind, you will find the solution to every problem, and the cause for every effect. Because you can draw out the hidden powers, you come into actual possession of the power and wisdom necessary to move forward in abundance, security, and joy.”

Sounds great! How do you gain this knowledge? By tapping into the power of emotions and listening to your own infinite intelligence.

This is where the subconscious mind rules—it’s the storehouse of emotions, unlike the ego and conscious mind that rationalizes everything it can.

The rational mind has its place, of course. The trouble is, all too often it dominates, very often talking us out of or into things that rob of us of joy and fulfillment.

 

Is intuition better than concrete, measurable facts?

That depends! Some decisions require logic and analysis. The rational information necessary to easily make the right decision may be readily available or easy to source.

But there are times, especially when launching a business when you have nothing, or very little, verifiable information. That’s when knowing how to access, listen and act on your intuition can be most helpful.

When I launched my first product, a set of 40 inspirational cards which I named The Passion Pack, in 2011, my business partners asked me, “Do you think it will sell?” I had acted on an inspired idea without any market research. I honestly didn’t ‘know’, but in my heart, I felt The Passion Pack would inspire others too. “Yes!” I answered, more confidently than I truly felt.

And my intuitive hunch proved right. When speaking at a conference of teachers and educators about the power of passion, I briefly mentioned my idea, and we were swamped with advance orders before we’d even finished producing The Passion Pack. I’d never even thought about marketing it to schools.

In 2016 I listened to my intuition again and released The Passion Pack as a book, How to Find Your Passion and Purpose: Four Easy Steps to Discover A Job You Want and Live The Life You Love. It’s available in print and paperback from Amazon if you are curious >> getBook.at/Passion

 

Steering you the right way

President and Editor-in-Chief of The Huffington Post Arianna Huffington writes in her bestselling book, Thrive: “Even when we’re not at a fork in the road, wondering what to do and trying to hear that inner voice, our intuition is always there, always reading the situation, always trying to steer us the right way.

But can we hear it? Are we paying attention? Are we living a life that keeps the pathway to our intuition unblocked? Feeding and nurturing our intuition, and living a life in which we can make use of its wisdom, is one key way to thrive, at work and in life.”

 

Tuning in to Your Intuition

Listed below are some tips and strategies that will help you feed, nurture, and tap into your inner success coach:

The body barometer. The body never lies. Your body language is one of the primary ways your heart and intuition guide you. When you are in tune with your intuition you are more likely to experience:

  • A feeling of limitless energy
  • A feeling of weightlessness and lightness
  • A feeling of being happy and motivated
  • Excitement, zest, and animation.

These signs are all clues to your passion. Passionate feelings are the ways your intuition guides your decisions about what is right, given who you are and who you want to be.

Action Questions

What signs does your body give you when you are being true to yourself?

What warning signs does your body give you when you are off track?

Meditation—for cultivating inner power

“Meditation is not just blissing out under a mango tree,” says French Buddhist monk and molecular geneticist Matthieu Ricard. “It completely changes your brain and therefore changes what you are.”

Quietening your overactive mind through mindfulness training techniques like meditation is a wonderful way to boost your intuition. Meditation helps you to take control of your mental chatterbox and create some quiet space, so you can hear the voice within. This changes how you respond to what’s happening in your life, and increases your ability to tap into a higher level of wisdom when making decisions.

Science has proven that when people meditate they alter their brains in a good way—lowering stress levels amongst many other important things. Ridding yourself of self-limiting thoughts, controlling your reactions, discovering an inner contact with a creative source, and having more creative insights are just a few of the other benefits that can flow. The whole experience is primarily one of wholeness, rightness, and power.

Steve Jobs, a lifelong practitioner of meditation, confirmed the connection between meditation, creativity and business success: “If you just sit and observe, you will see how restless your mind is. If you try to calm it, it only makes it worse, but over time it does calm, and when it does, there’s room to hear more subtle things—that’s when your intuition starts to blossom and you start to see things more clearly and be in the present more.

“Your mind just slows down, and you see a tremendous expanse in the moment. You see so much more than you could see before. It’s a discipline. You have to practice it.”

There are many forms of meditation, including breathing meditations, walking meditations, Buddhist Meditations, Transcendental Meditation and more. Whichever form you choose, the main thing to remember is that its benefits are only a few breaths away and the only thing you need is your attention.

Meditation can be done in short bursts of time, even while on the bus or train. To really be of benefit many people recommend meditating first thing in the morning, and towards the end of the day, for 20 minutes each time. You may already feel pressed for time but the benefits of creating some space in your diary will pay dividends.

 

Surf The Net

Meditation can shape our brains for the better. Watch this video on YouTube—you’ll see the incredible results verified by science. http://youtu.be/m8rRzTtP7Tc

I’ve been meditating for over 25 years now and love it. And while it can be challenging to find time during busy or stressful periods, it really is the key to boosting creativity, harnessing intuition, building resilience, and creating a calm and happier outlook in general. These are all important factors in maintaining the energy and focus to create and sustain business success.

Ask open, generative questions. Intuitive information reveals itself more easily when you ask yourself open questions such as, “How can I begin to bring more money into my life?” or “What business or self-employment opportunity could I choose that will be both fun and financially rewarding?”

Don’t try and force a reply. Your intuition will reveal the answer in a variety of ways.  There’s no one right way to receive its wisdom. It may come in the form of a hunch, a gut feeling, an inner voice, an image, or in a dream.

What questions do you want answers to? Prompt your intuition by writing down some good open questions. For instance, if your biggest concern about going into business is handling the legal and taxation matters, you could ask, “Where can I find someone to help me deal with legal and tax stuff?”

Pay extra attention over the next three weeks to special “go-incidences” or insights. For example, as I edit this book, I am also releasing another book to help people who are suffering from alcohol addiction. The title of the book is Your Beautiful Mind: Control Alcohol and Love Life More, and one of the chapters is called, Hooked on a Feeling. I walked into a local cafe and the song, Hooked on a Feeling by the band Blue Swede was playing on the sound system. What are the odds!

The lyrics of the song also inspired me to write a chapter titled, High on Believing—spirituality, and faith is such an important part of peoples’ recovery. Maintaining a believing mindset is another critical factor in achieving goals of any kind—something I cover in my book, Millionaire Mindset

Create some space. If you’re constantly stressed and always wishing for more time, money, freedom, or energy, you need to create some time for “sacred idleness.” All those signs of stress are signals from your intuition that it’s time to slow down. Take a comfort break. Give yourself the rejuvenating gift of some time off to reflect on your life.

What do you truly want? What fills your soul? What can you let go of? What are the blessings in your life? These are all questions to ask your intuitive guidance system. Listen to the answers, reflect, and act.

Listen to inner wisdom now, pay attention to intuitions, feelings, and hunches. They’re not random responses generated by the brain and nervous system to keep them busy, but data from the unified field that surrounds you.

“Everything we ever need to know is in this field, to be revealed at exactly the right time. The more deeply we pay attention the quicker the messages are received and the more effectively we can act upon them,” says intuitive astrologer, Sarah Varcas. “There is a lot of information available to those willing to listen, watch and learn.”

Hot Tip! Taking the time to meditate, write, and dream new dreams will pay off in a big way and is an important step in creating the abundant, peaceful and prosperous life you deserve.

Action Questions: How Can You Meditate?

What steps can you take to learn more about meditation?

How can you create some space for “sacred idleness” in your life? What can you let go of?

Call Upon Your Archetypal Symbol

Another way to embrace your intuition is to call upon archetypal symbols. According to renowned psychologist Carl Jung, archetypes are inherited memories represented in the mind as universal symbols and can be observed in your dreams.

Jean Wiley, a self-employed Professional Intuitive Astrologer agrees. “10 years ago when I was really struggling with how to find my voice, swimming in that river of conformity, and hiding so much of myself for so long, what I would do was dream of David Bowie.

“He didn’t come to me in my dreams, but he was my symbol. He was everything that was authentic and envelope-pushing, and innovative and interesting, and thumbed his nose at everything that was conventional and conforming. And I would dream about David Bowie and I would wake up in the morning and I would feel better.”

Action Question: Who Can You Call Upon?

Who could you call upon to give you courage, direction, and strength?

If you’re looking for additional instructions on how to connect with your archetypal symbol I recommend the advice of Deepak Chopra, and especially his incredible book The Spontaneous Fulfilment of Desire: Harnessing the Infinite Power of Coincidence.

I would also recommend Lynn Robinson’s book Trust Your Gut: How The Power of Intuition Can Grow Your Business

 

What and Who You Truly Want to Become

“Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma—which is living with the results of other people’s thinking,” said Steve Jobs, co-founder of Apple Inc. “Don’t let the noise of other’s opinions drown out your own inner voice. And most importantly, have the courage to follow your heart and intuition. It already knows what you truly want to become. Everything else is secondary.”

The reality is that many people spend their lives ignoring their real calling, their passion, and their true path with heart. Decisions based purely on the analysis of the cold, hard, objective facts ignore what it is to be human, to be fully alive. If you want to wake every morning looking forward to your life, then getting in touch with your emotions is a vital part of any decision-making and planning process.

Intuition is the Gateway to Your Authentic Self

“Your sixth sense is your authentic self,” says intuitive author and business psychic Sonia Choquette. And this authenticity is the thing you want in business. It’s what attracts others to you, and it’s what sets you apart in the crowd. There’s no one else like you in the world. When you trust your intuition, you trust your SELF.

Intuition is the language of the soul speaking through the heart. Your intuition may not make logical sense, but it makes heartfelt sense and speaks to your need to be whole and have integrity. Intuition rather than logic offers a way to break out of old struggles, mindsets and limitations, and reach the clouds.

Look For and Heed the Signs

There’s a lovely scene in a movie called Man On A Wire about a high-wire walker Philippe Petit, who, while reading the newspaper in France, experienced a lightning flash of insight.

Staring down at an article about the proposed building of the World Trade Centre he knew what he wanted to do and become—the first, and the only man, to walk across New York’s World Trade Centre, supported by nothing but a wire stretching across the twin towers. 1,368 feet above Manhattan!

At the time, the buildings, later destroyed in the 2011 attacks, were still only in the concept and design phase. But Philippe ripped out the newspaper cuttings and set about planning how he would make his dream come true.

Inspirational people are like vitamins for our souls. Philippe’s pursuit of passion is inspiring on so many levels. Not only did he succeed, but he also excited so many others.

Barry Greenhouse, for example, an insurance executive at the time, served as the inside man, spicing up his life in the process. His intuitive daring and courage also captured moviemakers, who later brought this amazing feat to international screens.

The film of Philippe’s quest was awarded the Grand Jury Prize at the 2008 Sundance Festival. In February 2009, the film won the BAFTA for Outstanding British Film, the Independent Spirit Awards, and the Academy Award for Best Documentary Feature. Philippe Petit’s, and the movie’s success is further testament to the power of passion and listening to your intuition.

You may not have such ‘lofty’ or death-defying aspirations, but if you listen to your intuition you will summon the courage, drive, passion, and fortitude to pursue your own path with heart. Perhaps you too will inspire people and meet with the success others only dream of.

What can Philippe teach you?

  • Listen to and follow your intuitive spark of excitement
  • Surround yourself with people who believe in your dreams
  • Minimize distractions—maintain absolute, unswerving focus
  • Be playful, whilst being safe
  • Let go of your safety net. Trust your skill and preparation
  • Commit your all—put everything on the line if necessary
  • Do what you love
  • Practice. Practice. Practice
  • Design a fail-proof strategy
  • Leave nothing to chance—this is your life we’re talking about
  • Just do it!

Trust Your Gut to Grow Your Business

Lynn Robinson, an international expert on intuition in business, speaks from personal experience how trusting her gut attracted clients overnight and gave her the confidence to quit her job. She writes in her book, Trust Your Gut:

“My fledgling intuitive consulting business began 20 years ago as the result of intuition. I walked into a funeral service for a friend who had just passed away. I heard an inner voice saying, “Sit there.” My attention was drawn to an empty seat next to one of the few people in the room I didn’t know.

Always a believer in trusting these auditory messages, I sat next to her. The short version of the story is that my seat-mate turned out to be a reporter for The Boston Globe newspaper. She wrote a story about my unusual consulting business. As a result, over 300 people called me to request my services and my new career was born.

When I met the Boston Globe reporter, I was still working as an operations manager for a software company. Gaining over 300 clients virtually overnight might be some people’s idea of a dream come true. To me, it was anxiety producing. I was fearful of giving up my “normal” job, with benefits and a weekly paycheck, to be out on my own as a consultant. “Could I keep both jobs?” was the question I asked myself as I drifted off to sleep.

When I awakened in the morning, I had to laugh. In my dream, I was out on a lake in canoes. Yes, plural! I had one foot in one canoe and the other foot in another canoe and they were headed in opposite directions! I took that as a very clear sign that I wasn’t meant to begin my consulting business while holding on to my day job. I gave my notice that day and never looked back.”

Listening to your inner self is a very important part of re-creating and strengthening your authentic or true self.

Knowing how to slow down and tap into your intuition or “inner knowing” will help you not only gain greater self-mastery and control, but also give you some essential tools to have on hand to help you ride the winds of change and to strengthen your sense of self.

 

What You’ve Learned

  • Intuition is ‘knowing’ without having any idea why you know it. It’s different from thinking; it’s different from logic or analysis. It’s knowing without knowing
  • Many successful people trust their gut and act on their intuitive guidance in business
  • Your intuition is your inner guide and is more powerful than intellect. It will help you make good decisions
  • Intuition is a resource that, if nurtured, can lead to great business ideas, increased sales, profitable investments, creative inventions, successful hires, advantageous negotiations, bigger profits, and increased accuracy in forecasting business trends
  • Trusting your gut in business will help you have: confidence when you have nothing to go on, and no concrete experience or information on which to base your decision; clarity in the face of a tsunami of choices and possibilities; the ability to make the right choice faster, rather than becoming bogged down in months or years of analysis; awareness of self-employment opportunities you may not have considered; inspiration and courage to start
  • Strengthen your intuition by tuning into your body barometer, meditating, resting, spending time in nature, and asking your higher Self open generative questions.

 

What’s Next?

To succeed in business, you need to be visible and capture the mind and hearts of your customers. Marketing is one way of making sure people know who you are, what you do and how to find you. It’s not a dirty word. Done well, it’s an art.

Are you ready to show your work?

 

This is an edited extract from Midlife Career Rescue: (Employ Yourself): How to confidently leave a job you hate, and start living a life you love, before it’s too late” by Cassandra Gaisford. To purchase your copy and learn how to follow your passion to prosperity, click here to go to your online bookshop—getBook.at/EmployYourself2018

 

stress less this holiday season

Thursday, November 16th, 2017

 

Shortly, I’ll be sharing my strategies for a stress-free Christmas and holiday season with a journalist from the New Zealand Herald. It’s a super important topic – so many people find it hard to switch off.

Here’s an easy to implement strategy to help boost your joy over the holiday period:

 

The Life-Changing Benefits of Unplugging

 

“Setting aside protected time each day for direct interaction with people—or for solitude and meditation without the interruption of a Facebook feed or a stream of texts—instinctively feels like a good thing.”
~ John Swartzberg, M.D.

“We’re suffering a sleep crisis,” warns Arianna Huffington, co-founder and editor-in-chief of The Huffington Post and author of The Sleep Revolution: Transforming Your Life One Night at a Time. The chronic need to be “plugged in” is hurting our health, productivity, relationships, and happiness.


Are you suffering from information overwhelm? Are you permanently attached to your device? Does the thought of unplugging send your anxiety spiraling? What if you miss something? What if….what if…

What if you shut it all down and stepped away for a day, a week, a month or more? Consider taking time out to unplug, take a step back, forget about what is expected, forget about what you may be missing, and think about you may be gaining.

Like any addiction, unplugging can be a struggle at first, but the benefits are worth it. Besides the main benefit of being able to enjoy much more hassle-free, uninterrupted time, here are seven other wonderful and lesser-known upsides you’ll notice from making the decision to unplug regularly:

Increased awareness. When was the last time you were fully aware of the beauty that surrounds you? When you unplug you blitz major distractions. You begin to notice small details in people, things, and places that you never really noticed before.

Clarity. Unplugging reduced brain overload. Technological over stimulation overwhelms your mind, reducing your cognitive reasoning skills.

Improved memory retention and mood. Even just detoxing from technology for a day once a week is enough to give your brain a reboot, which can improve your memory and lift your mood.

More brain power. Spending less time being a slave to technological stimulation, provides more time to focus on doing activities that can grow your brain cells—such as indulging in an enjoyable hobby, learning a new skill, visiting a new place, having new experiences, going for a relaxing walk.

Enhanced relationships. Disconnecting from your perpetual tether to iPhones and laptops can do all kinds of great things for your real-world connections with families and friends.This is a no-brainer, but one so many people seem to miss. Putting your device away and giving the people you are with, rather than your device, your undivided attention tells people they’re important to you.

Enhanced productivity. Do you really need constant access to your social notifications, Facebook updates, your email inbox, a bunch of tabs open in your web browser and all sorts of other things to feel in touch and in control? Accumulating interruptions steals peace of mind and minimises your ability to get things done. Any time you’re interrupted from a work-related task by something from your phone or computer, it can take as long as 45 minutes for your brain to refocus.

Mindfulness. When something interesting starts happening, what’s your first reaction? Do you whip out your phone, start snapping photos and begin sharing on social media? Or do you savor the moment and delight in being in the moment? When you unplug, you force yourself to be more present.

“A natural side effect of unplugging is that you stop missing out on what you should be enjoying for yourself, rather than trying to tell everyone on social media about it,” says author Elise Moreau.

Are screens the problem or a symptom?

“It’s become part of our culture to think that being too plugged in’ and too dependent on our devices is the root of our problems, rather than a manifestation of other problems,” says John Swartzberg, M.D.

“Is constantly checking your phone during dinner with your family causing you to be less close to them? Or are you constantly checking your phone because it’s a convenient way to avoid conversations? Are you anxious and having trouble sleeping because you’re spending too much time online? Or are you spending lots of time online to try to tune out your anxiety?” Swartzberg asks.

None of this is to say that Swartzberg thinks it’s a good thing that so many of us are so constantly connected to our devices. “If we spend too much time staring at a screen, the life that is happening right in front of us—our kids’ childhoods, conversations with our partners, work that we can do to help make the world better—may just pass us by.”

 

Call to Action

Get to the heart of why you’re spending so much time connected to technology. Isolate the benefits and issues, and then make a call whether you need to schedule the time to unplug.
Learn polymath Tim Ferris’s 4 steps to lifestyle design: definition, elimination, automation, and liberation. Watch it here: http://bit.ly/1nTs7jq

 

This is an edited extract from Stress Less. Love Life More: How to Stop Worrying, Reduce Anxiety, Eliminate Negative Thinking and Find Happiness by Cassandra Gaisford. To purchase your copy and learn how to stress less and love life more, navigate to: getBook.at/StressLess to go to your online bookshop

How to Overcome Writer’s Block Easily

Sunday, September 17th, 2017

Rewriting is a lot easier than writing because you have a problem to solve.

~ Aaron Sorkin, screenwriter

 

Many people blame writer’s block for their lack of productivity. But delve deeper and the chances are you’ll find other culprits, including perfectionism, “blank page syndrome,” stress, or lack of devotion. But there’s also a simpler cause and one that is easy to solve, trying to write with both sides of the brain.

“To be more productive, you need to learn how to write faster,” says Mary Jaksch, Chief Editor of Write to Done. “The key point is to separate the actions of creation and editing.”

This means allowing yourself to write terrible, horrid, amateur first drafts! Perfectionism will keep you poor.

“When you try to write your first draft well, you are creating and editing at the same time (activities which activate different areas of the brain). This is like being in a car and stepping on the accelerator and the brake at the same time. You won’t get anywhere fast!” says Jaksch.

Julia Cameron shares how she approaches first drafts in her book The Right to Write: An Invitation and Initiation Into the Writing Life. “Early in my writing life, I tried to polish as I went…. Writing this way was frustrating, difficult and disheartening…I learned to write, setting judgment aside and save the polish for later…

“For the first time, I gave myself emotional permission to do rough drafts and for those rough drafts to be, well, rough. Freed to be rough, my writing actually became smoother. Freed from the demand that it be instantly brilliant, perfect and clever, my writing became not only smoother but also easier and more clear.”

Many successful authors, including Julia Cameron, say it’s important to get out of your own way, to be a channel, or medium, for the stories which want to be told.

Show up! Show up! And soon the muse will show up too,” says Isabel Allende, author of The House of Spirits.

“What writing is,” announces Stephen King in the same-named chapter of his memoir, On Writing, “Telepathy, of course. It’s amusing when you stop to think about it—people have argued about whether or not such a thing exists, folks like J.B.Rhine have busted their brains trying to create a testing process to isolate it, and all the time it’s been right there, lying out in the open like Mr. Poe’s purloined letter. All the arts depend upon telepathy to some degree, but I believe that writing offers the purest distillation.”

Here are just a few simple ways to tap into your writing genius, get your creative juices flowing and love your first drafts more:

• Tap into your subconscious mind and write freely—write non-stop for three minutes. It doesn’t matter what you write, just don’t stop for three minutes! You may be surprised at the clarity and depth of ideas that flourish unhindered.

• Do a da Vinci and carry a notebook with you at all times to capture ideas, doodle in, collect snippets of dialog or jot down compelling descriptions around you, and use it to improve your craft and your daily writing practice. Or you may prefer to use a digital notebook or app like Evernote.

• Collaborate with other authors and do a sprint, or sign up for an organized event like Nanowrimo, National Novel Writing Month, in November, to write your book fast (http://nanowrimo.org). This is a month-long program that encourages writers of all ages to stop thinking about writing and just get it done.

• Affirm, “Done is better than perfect,” and remind yourself getting words on the page frees you up for the easier task of shaping them into something coherent. You can’t edit a blank page.

• Create your own sacred “receiving” place and channel your story.

• Write by hand and use technology to input your words later.

• Read the following chapters—particularly “Fifteen Minute Sprints” which follows.

 

Mining for Gold

How can you give yourself permission to write imperfectly?

Schedule separate time for right brain and left brain writing tasks.

 

 

This is an edited extract from The Prosperous Author: How to Make a Living With Your Writing (Book Two: Productivity Hacks: Do Less & Make More) by Cassandra Gaisford. ORDER THE EBOOK TODAY, SAVE and SEND YOUR ORDER CONFIRMATION AND RECEIVE YOUR FREE BONUS GIFTS—Click the Amazon link here getBook.at/ProductivityHacksDoLessMakeMore

Do less and earn more today!

Although this book was written for writers, the principles and strategies can be embraced by business entrepreneurs, solopreneurs, actors, dancers, painters, photographers, filmmakers, and thousands of others around the world who want to enhance their productivity, do less and make more.

How to use aromatherapy to boost your mental alertness

Sunday, September 10th, 2017

If you believe in aromatherapy…it works! If you don’t believe in aromatherapy…it works!

~ Cristina Proano-Carrion, aromatherapist

Along with your skills and capabilities, it is your state of mind that determines how productive, successful and happy you will be.

There are many ways to empower your mind—working with essential oils is one of the most effortless. The sense of smell is the most basic and primitive of all our senses and is of vital importance to authors.

The process of smelling is called olfaction and is incredibly complicated, taking place in several areas of the brain including the limbic system which itself has approximately 34 structures and 53 pathways. The limbic system is linked to sensations of pleasure and pain, and emotions— both positive and negative, including fear and confidence, sadness and joy and other feelings that can either erode or boost productivity and prosperity.

The simple truth is, even if you are unaware of the power of smell, aroma affects your mood.

Scientists now believe that all of our emotions are the result of neurochemicals such as noradrenaline and serotonin being released into the bloodstream, and mood swings are thought to be a result of these influences, particularly when they are in the extreme. Given these facts, it’s not hard to see how essential oils can help balance and influence our thoughts, feelings, and behaviors.

“Feeling educated about essential oils is such an empowering experience because there are so many different oils you can work with,” writes Clinical Aromatherapist Andrea Butje in her book, The Heart of Aromatherapy: An Easy-to-Use Guide for Essential Oils. “They all offer the nourishment of the plant they are distilled from in a single drop, and education helps you understand which oils to reach for at which times. Nature works holistically…and so do we.”

As I share in my book, The Art of Success: How Extraordinary Artists Can Help You Succeed in Business and Life, Coco Chanel knew the alchemical potency of flowers and plants. She surrounded herself with nature’s elixir and amassed a fortune from the essential oils which helped make her perfume Chanel N°5 famous.

“A woman who doesn’t wear perfume has no future,” Coco Chanel once said.

The transcendent alchemy of the potions that went into the Chanel N°5 formula was not left to chance. Grieving after her lover Boy Chapel’s death, jasmine, ylang ylang, vetiver and other restorative scents imbued Coco’s Chanel N°5 with hope, healing, and the sensual confidence that love lost would be found again.

Aromatherapy, using the scents of plants and flowers, is one of many ancient remedies validated by modern science today. It’s the Swiss army knife of all things healing—physically, mentally, spiritually and emotionally.

“Feeling educated about essential oils is such an empowering experience because there are so many different oils you can work with,” writes Clinical Aromatherapist Andrea Butje in her book, The Heart of Aromatherapy: An Easy-to-Use Guide for Essential Oils.

“They all offer the nourishment of the plant they are distilled from in a single drop, and education helps you understand which oils to reach for at which times. Nature works holistically…and so do we.”

There are so many different essential oils that can help you. Here are a few essential oils and natural therapeutic remedies to help increase your alertness, refresh and uplift your mind, body, and spirit:

1.) Laurel Essential Oil: Motivates people who lack energy or confidence. It also strengthens the memory and helps maintain concentration, especially during prolonged tasks.

2.) Rosemary Essential Oil: Instills confidence during periods of self-doubt and keeps motivation levels high when the going gets tough. It is also said to help maintain an open mind and to make you more welcoming of new ideas.

3.) Cardamom Essential Oil Stimulates a dull mind, dispels tensions and worries, and nurtures and supports the brain and nervous system. Many people find it of great support during challenging times.

4.) Peppermint Essential Oil: With its refreshing scent peppermint works like a power boost for your fatigued mind, making you feel sharper and more alert.

The following blends are great ‘pick-me-ups’ for your weary mind:

Alertness:

• Ginger, 6 drops

• Grapefruit 5 drops

• Juniper Berry 4 drops

• 15 ml of a carrier oil

Energizing:

• Lavender 8 drops

• Lemon 2 drops

• Orange 6 drops

• Rosemary 4 drops

 

Your Challenge

Investigate the power of smell. Read more about aromatherapy for achievers and learn about essential oils for success.

What scents imbue you with confidence? Courage? Productivity? Sharpen your most potent tools—your heart and your mind. Become a perfumer—experiment with essential oils until you find a winning blend.

Create your own success blend, or have an expert create one for you. Beginning with how you want to feel is a good place to start.

 

 

 

This is an edited extract from The Prosperous Author: How to Make a Living With Your Writing (Book Two: Productivity Hacks: Do Less & Make More) by Cassandra Gaisford. ORDER THE EBOOK TODAY, SAVE and SEND YOUR ORDER CONFIRMATION AND RECEIVE YOUR FREE BONUS GIFTS—Click the Amazon link here getBook.at/ProductivityHacksDoLessMakeMore

Do less and earn more today!

Although this book was written for writers, the principles and strategies can be embraced by business entrepreneurs, solopreneurs, actors, dancers, painters, photographers, filmmakers, and thousands of others around the world who want to enhance their productivity, do less and make more.

Click here for instant access to your FREE Productivity Hacks Checklist

Do You Have a Story to Tell? How to Make a Living With Your Writing

Wednesday, August 9th, 2017

 

Melinda Hammond’s passion is helping people tell their stories and bringing in experts to help the listeners of her podcast, Writer on The Road, do just that. Recently I had the great pleasure of sharing my story of making a living from my writing and discuss the importance of maintaining a millionaire mindset. Listen to our fun and informational chat here>> https://buff.ly/2frKrm1

Here’s Melinda’s overview:
“Adopt a millionaire mindset—dream big, be audacious, take inspired action, and fear less, says best selling author and motivational coach, Cassandra Gaisford. We need to live more and experience life to the full. The power to create a life of prosperous significance lies within us and Cassandra tells us how with her Prosperous Author Series, which kicks off with Developing a Millionaire Mindset. It sounds easy enough, except it’s not. That’s where Cassandra comes in. After an hour listening to Cassandra talk us through the process, we are empowered to go it alone. Until next week, anyway, when she’s back to share a few tricks from Book 2 with us on productivity hacks, how to do less and make more. There’s never been a better time to harness the field of vast potential to make a living from our writing. But to grow our income we need to grow, too. Cassandra’s Series will show us how. You can find out more here: www.cassandragaisford.com

 

Here’s a link to the post Melinda Hammond mentioned, FINANCE YOUR WRITING CAREER WITH THESE SIMPLE AND SAVVY STRATEGIES http://www.cassandragaisford.com/how-to-finance-your-writing-career/

Here’s an excerpt from The Prosperous Author: How to Make a Living With Your Writing (Book One: Developing a Millionaire Mindset)

 

 

What Makes You Happy?

Many people find journaling or writing a book makes their soul sing.

When I don’t write I feel my world shrinking. I feel I am in prison. I feel I lose my fire and my color. It should be a necessity, and I call it breathing.

~ Anais Nin

As Oprah Winfrey once said, “You know you are on the road to success if you would do your job, and not be paid for it.”

When you write with joy, everything is heightened. Your words have spring and bounce, liveliness and vivaciousness—that’s why good writing, even if the subject is dark, has longevity. Readers can feel this infectious energy in your books.

Writing is a powerfully transformative mode of self-expression. Not everyone agrees that you need to write with joy. Many authors write to get themselves out of a funk, to manage anxiety, or to write their way out of pain.

“A word is not the same with one writer as with another. One tears it from his guts. The other pulls it out of his overcoat pocket,” the French poet Charles Peguy once said.

Some authors believe that to write well they must sit at the keyboard and bleed. This may be more to do with disciplining themselves to sit down and do the work.

But many prosperous authors say that when they enter the energy of their book, they transcend their worldly state of mind and commune with the divine

“I write because it’s fun. Writing is play for me,” says James Patterson. “Do not torture yourself. That’s how people get blocked.”

I write joyfully when I write in 15-minute cycles, and when I write outside in the sun surrounded by the birds and the hills and the trees. I write joyfully when I affirm to myself that I love writing and tell myself that I’m an excellent writer. Sooner or later, even if I’m in a funk, reality catches up!

 

Mining for Gold

When are the times you feel happy writing?

How can you write more joyfully?

 

 

This is an edited extract from The Prosperous Author: How to Make a Living With Your Writing (Book One: Developing a Millionaire Mindset by Cassandra Gaisford. ORDER THE EBOOK TODAY, SAVE and SEND YOUR ORDER CONFIRMATION AND RECEIVE YOUR FREE BONUS GIFTS—Click the Amazon link here—getBook.at/TheProsperousAuthor

 

 

#amwriting #TheProsperousAuthorBook #inspiration
#workforyourself #learnonline #entrepreneurs #IncredibleWomen #changinglives #Takeyourchance #BeBoldForChange
#WritersBlock

Click here for instant access to your FREE Productivity Hacks Checklist

How To Turn Rejection into Relentless Creativity

Friday, July 14th, 2017

 

Do you ever feel not good enough? I do. And so do many other successful, talented and capable people. My friend and fellow creative, Courtney Kennedy, the author of Creating Space to Thrive: Get Unstuck, Reboot Your Creativity and Change Your Life recently sent out a newsletter which I loved.

Courtney Kenney is a book launch consultant as well as the author of four books on creativity and writing.

Her undergrad studies in Psychology focusing on anxiety led to a fascination with how our minds work as well as what motivates us. Courtney spent sixteen years as a project manager working for high-tech companies in the U.S. and Australia.

After a layoff in 2015, she spent time exploring her creative side in addition to rediscovering her love of writing. Courtney writes about creativity, writing, and self-publishing. Finally, she recently, she started a consulting business where she helps authors launch bestselling books.

I hope you find her newsletter and podcast as inspiring and encouraging to read and listen to as I did. Here is it below:

 

Do you ever feel not good enough? I do. And so do many other successful, talented and capable people. t out the following newsletter. I hope you find it as inspiring and encouraging to read as I did. Here is it below

Do you know that feeling in the pit of your stomach when you’ve been laid off, dumped, or rejected? It’s fear and anxiety.

 

When we are rejected, we are threatened, and our brains go into defensive mode. Fear kicks in; we become sick with stress. But, there is a way to deal with the hurt.

 

Recently I appeared on the podcast, FEAR NOT: Living Beyond Your Fears with Billy Atwell, where I discussed my fear of not being good enough.

 

I explained how I got laid off a few years ago and channeled all my feelings of failure into writing.

 

Writing changed my life. By making space for creativity, the anxiety and stress were turned down.

 

Whatever fears you may be dealing with, pursuing creativity can help…

 

Instead of seeking empty pleasures, let’s pursue relentless creativity to chase away the fear. Writing, or however you choose to express your creativity, can be life-changing.

 

If you get a chance, check out the interview. It’s a quick one—just 12 minutes. Click here to listen: livingbeyondyourfears.com/courtney-kenney-feeling-failure-not-good-enough/

 

Takeaways include…

•    How making time everyday to be creative will help you with fear.

•    Being creative will increase your self-esteem.

•    The act of creativity will help you be more emotionally resilient.

 

Let me know what you think about the episode. What is your biggest fear? What did you do to overcome it?

 

Making Money With Your Writing

You may remember Cassandra Gaisford whom I featured as a case study in Creating Space to Thrive. She has a new book called The Prosperous Author: Developing a Millionaire Mindset.

 

For years, the fallacy of the starving artist has pervaded our culture, seeping into the minds of creative people and stifling their dreams.

 

But the evidence-based truth is that the world’s most successful authors and artists do not starve. In fact, they thrive by leveraging off the power of their millionaire mindset and capitalizing on their creative strengths.

 

Cassandra is a holistic psychologist, award-winning artist, and bestselling author. Her book is a must-read for anyone who wants to make a living from their writing, earn extra income on the side, or improve their mindset.

 

For one more day, Cassandra is offering a 5-Part Video Mini-Course and free copies of her Amazon bestsellers: Find Your Passion and Purpose, Box Set Mid-Life Career Rescue Series, and The Art of Success. Simply order the book: getbook.at/TheProsperousAuthor and send your receipt to cassandra@cassandragaisford.com to claim your bonuses.

Did you enjoy this post?

Subscribe to this blog, and sign up for Cassandra’s newsletter for inspirational tips and strategies to live your best life. Click here to claim a FREE copy of Find Your Passion and Purpose>> http://eepurl.com/bEArfT

How writing can save your life, boost your resilience and empower your warrior-spirit

Saturday, July 8th, 2017

Even if you’re not an aspiring writer there are loads of mindset strategies in The Prosperity for Authors Series to help you deal with life, build greater resilience and persevere with your dreams.

In fact, recently I put some of the strategies I share both in book two, Productivity Hacks: Do Less & Make More and the first book in this series, Developing a Millionaire Mindset, to good use after a terrifying encounter with a violent intruder.

Curiously, and thankfully, writing saved me—both before and after the aggressive trespass. I had woken around midnight and decided to check Amazon for one of my romances The Italian Billionaire’s Christmas Bride.

I had only been in my writing room for five minutes when I heard a van come up the long drive on our semi-rural property in The Bay of Islands.

Immediately I sensed danger. I knew instinctively it was the stranger who had come to our door the prior evening pretending to be lost.

Now, he returned again. He drove toward the house with his lights off, determined to hide beneath the cover of darkness.

Strangely, the Kiwis, New Zealand’s native, flightless and nocturnal birds that roam our property screeched loudly—as though warning me.

I heard the intruder swear. Terrified, I ran to wake my partner—and counted my blessings that he is a very alpha male with a black belt.

A long night involving the police ensued. And for three days this man with we later discover had a violent past and mental health problems continued to harass us —insisting we were hiding his wife and children.

It took some doing, but I refused to let him infect our lives, or impact my productivity any more than he had. Anger is such a destructive force. The best coping mechanism I know is to channel potentially toxic emotions into something I love—writing.

So I picked up my pen.

As I write this chapter just days after the event even though I can still feel the fear, the anxiety, the terror—it is less now. This event triggered buried memories of previous traumas involving obsessive, controlling men with a propensity for violence.

However, I have successfully ‘counselled’ myself by writing and journaling my way through my emotions.

As Catherine Jones writes in her aptly named book, Heal Yourself With Writing, creativity is therapy. “Journaling is a creative inner dialogue with one’s Self,” she says. And she is right.

Rather than lose further productive time I wrote my way through my terror and cleared space to create.

Rather than say, “I’m too traumatized, too tired, too uninspired to write,” I wrote anyway.

I focused on my goal for the day—in this case, to finish the edits for the first book in this series, Developing a Millionaire Mindset.

And I bribed myself with the promise of chocolate when I had completed my task.

Writing is my joy. My passion. My great love. And nobody, I vowed, would rob me of that. I would stay drunk on writing, I affirmed so that reality could not destroy me.

In time, I know I will use this experience for scenes in my fiction books and perhaps even pen a self-empowerment book to help others who may have experienced similar trauma. And of course, I have used this truly frightening experience in my life to write this chapter.

The experience also reminded me that I  should complete a half-finished manuscript, Keeper of My Heart—a romantic suspense about a woman running from a violent past and the handsome lawyer who protects her.

 

Mining for Gold

Is reality sucking the joy from your day? How can you stay drunk on writing?

 

 

This is an edited extract from The Prosperous Author: How to Make a Living With Your Writing (Book One: Developing a Millionaire Mindset by Cassandra Gaisford. ORDER THE EBOOK TODAY, SAVE and SEND YOUR ORDER CONFIRMATION AND RECEIVE YOUR FREE BONUS GIFTS—Click the Amazon link here getBook.at/TheProsperousAuthor

Develop A Millionaire Mindset Today!

Follow Your Passion to Prosperity!

Saturday, July 1st, 2017

FOLLOW YOUR PASSION TO PROSPERITY!

I’m so excited to be taking part in Ande Anderson’s Prosperity Summit. Ande, MS, RD, Co-Founder of AVAIYA & The Truth About Prosperity, is passionate about helping people become financially free. It’s Day 10 of the summit and my interview airs today!

In my interview with Ande you’ll learn the following:

-Residual Income benefits of being a self-published author
-Fast-track strategies to challenge limiting beliefs
-Tools to program your subconscious and empower your spiritual mindset
-Powerhouse techniques to develop an abundance mentality that attracts wealth

If you haven’t subscribed click here—
http://www.avaiya.com/bedosucceed/?ap_id=cgaisford

Blank bookcover with clipping path

It’s great timing with the release of my new book, The Prosperous Author: How to Make a-Living With Your Writing Book One: Developing A Millionaire Mindset.

The reception of the book has been better than I could’ve imagined (100% are 5-star reviews!).

Here are snippets of just a few of the reviews on Amazon:

“What I really like about The Prosperous Author is that it is a great book to read before you even put pen to paper. There are a zillion books on the market which tell us how to market and publish our books. This book stands apart from the rest in that it gets your head in the right mindset to create the best possible book. The prosperous author is overflowing with wonderful motivating and thought provoking quotes from bestselling and award-winning authors as samples and inspiration. This may be Cassandra’s finest book yet.” ~ Mimi Emmanuel, author The Holy Grail of Book Publishing

“A lot of great insights on how to become a more positive, passionate and prosperous writer. I loved the second part of the book “Cultivate a burning desire”. It really motivates me and inspires me to see how successful writers think and act.” ~ Thibaut Meurisse, blogger

“The Prosperous Author is a great read that really dives into the mindset of what it means to not just prosper financially but to live a successful and well-balanced life based on health, happiness and close relationships. This book is definitely for the reader who lacks self-esteem and wants more of it, wants to overcome perfectionism, or has doubt and uncertainty and needs to break beyond these barriers. The Prosperous Author can show you how to do all of that. This book is well-written, structured and serves as an excellent resource for authors and people looking to fill up their lives with positivity for achieving their goals and objectives. A definite “Good Read” recommendation.” ~ Scott Allan, author Do it Scared

If you’ve finished the book, would you mind sharing what you thought? Please take a moment to add a brief, honest review of  The Prosperous Author: How to Make a Living With Your Writing (Book One: Developing A Millionaire Mindset) here

Develop A Millionaire Mindset Today!

Even if you’re not an aspiring writer there are loads of mindset strategies to help you deal with life, build greater resilience and persevere with your dreams. In fact, recently I put some of the strategies I share to good use after a terrifying encounter with a violent intruder—something I’ll tell you more about later!

If you think would be a good fit for your friends, fans, clients etc.—please share this newsletter and link.
getBook.at/TheProsperousAuthor.

To your peace and prosperity!

 

P.S. Reviews go a long way to help books we care about and that make a difference reach more people. Please add your review here.

P.P.S. Free for a limited time! Order your copy of Developing a Millionaire Mindset today, email your receipt, and receive the following FREE bonus materials. Click here before the deal expires—getBook.at/TheProsperousAuthor.

BONUS GIVEAWAYS

Order The Prosperous Author: Developing A Millionaire Mindset eBook, save and send me your receipt, and receive FREE special bonus gifts!

 

The Prosperous Author 5-Part Video Mini-Course

FREE copies of my Amazon best-sellers:

Find Your Passion and Purpose

Box Set Mid-Life Career Rescue Series

The Art of Success: Coco Chanel

Click here for instant access to your FREE Productivity Hacks Checklist

How to finance your writing career

Wednesday, June 28th, 2017

FINANCE YOUR WRITING CAREER WITH THESE SIMPLE AND SAVVY STRATEGIES

You may not have the cash at the moment, and the economy may not be ideal, but that doesn’t mean your mind can’t be working on your ideas and creating the way to a better future. Look for opportunities in every climate. That’s leverage

~ Cassandra Gaisford

Many people dream of writing a book or making a living from their writing but say that lack of spare cash is holding them back. They prevent themselves from choosing what they want to do because they fear there won’t be the necessary money or support to allow it.

But money doesn’t have to be an obstacle to seeking more fulfilling work. Financing a career change, despite all the obstacles in your way, involves a conscious commitment to move forward, and a willingness to think laterally and pragmatically about a range of financial options.

There are many different ways to finance a career change including: consolidating debt, future-gazing and demand creation, career combo-ing, seeking investors, using equity, reducing outgoings, generating extra cash flow, and applying for funding.

The discipline needed to reprioritize your finances will be easier, and the sacrifices more bearable, if you allow your desire to drive you. Let’s take a closer look at some of the possible financing options:

 

Rewrite your goals. List all the benefits making a change will bring. These may include better health, more money in the longer term or improved relationships with loved ones.

 

Assess your current situation. Get an accurate picture of all your outgoings and expenses. Consolidate debt. Seek financial advice if necessary.

 

Get a reality check on your future plans. Is there a current or future demand for your writing? Could you create one? What is the true cost of making a change? Isolate costs against benefits: cash in against cash out. How much money do you really need to spend and create?

 

Earn more. Think laterally to create cash flow. A job doesn’t have to be a full-time thing. Can you finance your career by doing a career-combo, working in a variety of different ways or for several employers? As you’ve read, many people work at several jobs to earn extra cash.

 

Generate extra cash flow by increasing the money you earn. Some possible strategies include: negotiating a pay rise in your current position; taking on a new higher-paying role; or turning a hobby into cash flow.

New Zealand based, USA Today bestselling historical romance author Bronwen Evans, for example, took on a high-paying, high-pressure, one-year communications contract to allow her to take a year off so she could pursue her dream of becoming a full-time novelist.

 

Seek investors. Use other people’s money to create the momentum you need. Remember there’s good borrowing—borrowing to increase wealth, and bad borrowing—borrowing so you can consume more. Most people spend all their spare income on non-asset-producing consumption.

Banks, family members and friends are all possible sources of investment income. Sam Morgan, who established the on-line trading company TradeMe, convinced his dad to back him, and earned millions of dollars in return. You may not pay back millions, but if your idea is sound, your investors can sleep at night knowing they will be repaid.

 

Utilize equity. Burt Munro, whose story was made famous in the movie The World’s Fastest Indian, mortgaged his home. Could you use the equity in your own home to finance your career? If you don’t want to re-mortgage you could try asking for a mortgage holiday. Many banks allow 2–3 months of no mortgage payments.

As fashion designer Calvin Klein once said,  “I took the risk of putting my money on the line for the company.” Are you prepared to do the same thing?

 

Share the load. Who else has a stake in your success? Perhaps they may be able to inject more cash into your joint cash flow or pitch in and share the family load. New Zealand romance author Leanna Morgan asked her husband to take on the day-to-day family commitments so she could focus on her writing. Today she’s a USA Today bestselling author who sells up to 300 books a day and has legions of fans in America. She’s also the CEO of her own publishing company. In just two years, Morgan has gone from an unknown writer to one who earns over $200,000 a year, allowing the mother-of-two to give up her job as a Libraries and Arts Manager to concentrate on her writing. She recently shared with me that her goal is to make a million dollars, and more, from her writing.

“If anyone had told me two years ago that I’d be able to resign from a job I loved to become a full-time writer and publisher, I would have smiled and thought they were slightly crazy. But believe it or not, that’s what happened,” she told journalist Anna Kenna.

“Her success has not been without sacrifice, including little sleep and less time with husband Tim and her two children, aged 12 and 17,” Kenna writes in her article.

“I’d be up at 5.30am, getting in a few hours of writing before work, and writing in the evening when everybody else was asleep.”

So she could devote herself to writing, Leanna’s husband Tim shared more of their responsibilities.

“Tim took over running the house and organising our children,” Morgan says. “He did it to support me, but also because he could see the potential benefits of my success for the whole family.”

Sharing the load, hard word and commitment have yielded success beyond her and her family’s dreams.

“It’s taken away the financial stress, allowed us to take a nice holiday and to look forward to a future we never considered possible,” she says.

Find out more about Leanna Morgan here www.leeannamorgan.com and read the rest of this article, including why it’s a brilliant time to be an independent author, here >>

 

Reduce outgoings. Review your current commitments and expenditure. Proactively look around to make sure you are getting the best deal possible on your insurance, mobile phone plans, mortgages and other regular financial commitments. Take note of your savings and squirrel the extra money away for a rainy day.

John shopped around for a better deal on his household insurance and saved himself over $600 annually in premiums. He also negotiated an installment plan with creditors so that he could increase his credit debt repayments, saving over $5,400 in interest charges annually.

 

Get funded. Many people and organizations offer sponsorship and various forms of funding to help people pursue their dreams. Without the help of a grant from Creative New Zealand, author Lloyd Jones may never have written Mr Pip—the same book for which he won the prestigious and lucrative Man Booker Prize. The book was later made into a film.

Check out crowdfunding as an option, as Heather Morris initially shared in the chapter Knock The Bugger Off. Her attempts to finance her film script lead to a multi-national publishing deal.

 

Multiply your income streams. When authorpreneur Kevin Kruse made the move to self-employment he decided to record his financial success, complete with the highs and lows by publicly sharing his income reports on his blog. There’s lot of inspiration for anyone about to embrace change here:

http://authorjourneyto100k.com/income-report-december-2015-and-full-year/

Like many business people, Kevin knew early on, that having a variety of income streams would help him manage cash-flow.

“I went into this whole thing knowing that to make the money I wanted to make I would need to diversify my income. I knew I’d need to spend time speaking, creating online courses, and marketing.”

It is a common and successful strategy used by many business people, especially those working creatively. Ruth Pretty, for example, is a chef, newspaper columnist, cookbook writer, wedding venue provider, caterer and cooking school tutor. The common theme? Her pursuits all center around her passion for food.

Amongst other things, photographer Carla Coulson is a portrait photographer, magazine photojournalist, tutor, and travel photographer. At the time of writing, she has retrained as a life coach and now offers creativity coaching and wellness workshops.

Italian designer Giorgio Armani has a flourishing clothing empire, a swag of luxury hotels, a music production company, and an interior design business. And these are just a few of his multi-billion-dollar revenue lines.

I am a self-empowerment author, coach, holistic psychologist, romance writer, brand manager, and novelist of art-related historical fiction. I also write marketing materials (blogs, newsletters, website content etc.) for small businesses, and train people to become certified life and career coaches.

As my writing income grows I’m making a conscious decision to spend less time in some of these areas and more in others.

You may wish to focus on one income stream, but if this doesn’t work for you, consider diversifying. This will help you ride any fluctuating financial currents.

 

Remind yourself that money is not a measure of your true worth. Clarify what’s important to you. As Richard Branson said, “I don’t work for money, that’s too shallow a goal.” Lucky for him his passion for having fun has netted him millions—as it has for James Patterson and other prosperous authors.

Whatever path you choose, be sure to work with love. Sonia Choquette, author of Your Heart’s Desire echoes this view: “When you work with love you draw others to you. Embrace this truth. The reason for this is that love is the highest vibration on earth. When you work with love people feel it, are helped by it, and return to it. That’s why love is the best marketing tool around. Because it is so attractive, it pulls right to you what you need.”

 

The Money or Your Life

His Holiness the Dalai Lama, once said, “Choose a job that allows the opportunity for some creativity and for spending time with your family. Even if it means less pay—it is better to choose work that is less demanding, that gives you greater freedom, more time to be with your family and friends, engage in cultural activities or just play. I think that is best.”

This really spoke to me and was one of the primary reasons I chose to scale back my successful international consultancy. Time is more valuable to me than money. I can always find ways to get more money, but it is impossible to find more than 24 hours in any one day.

Be careful what you chase. Is it more money, or a better quality of life? With planning, it just may be possible to do both says Timothy Ferriss in his bestselling book, The 4-Hour Work Week.

His central premise is to automate everything so you can live and work independently, free from a fixed location. If this is something that appeals to you I highly recommend picking up a copy of his book.

We’ll also dive deeper into simple but savvy productivity strategies in Book Two, of The Prosperity for Authors series, Productivity Hacks: Do Less & Make More.

In this book, you’ll learn how to work less and produce more, including powerhouse productivity tools you can harness to help you finish what you start, create new books and take them to market so you can sell them faster.

 

Mining for Gold

Brainstorm or list as many ways as possible that you could finance your career. Seek suggestions from others to widen the possibilities. Ask your way to success.

Check out this interesting article http://tommorkes.com/the-complete-guide-to-crowdfunding-your-book/.

Read a copy of my book Mid-Life Career Rescue: Employ Yourself and find out how one man financed his career and reclaimed his life.

 

This is an edited extract from The Prosperous Author: How to Make a Living With Your Writing (Book One: Developing a Millionaire Mindset by Cassandra Gaisford. ORDER THE EBOOK TODAY, SAVE and SEND YOUR ORDER CONFIRMATION AND RECEIVE YOUR FREE BONUS GIFTS—Click the Amazon link here getBook.at/TheProsperousAuthor

Develop A Millionaire Mindset Today!

Click here for instant access to your FREE Productivity Hacks Checklist

Book Marketing With Visual Content. 3 Ways To Stand Out From The Crowd With Images.

Monday, June 26th, 2017

I’ve recently released a new book The Prosperous Author: Developing A Millionaire Mindset and I’ve been thinking about ways I can spread the word using visual content. I also want to know what content is most effective.

These are a few of my first attempts with imagery. I use Canva (www.canva.com) for most of my social media designs and the layouts you see below

I asked myself a couple of questions as I created these. Are the quotes 1.) inspiring 2). do they evoke emotion 3.) do the offer a promise or sense of the benefits readers will gain from reading The Prosperous Author: Developing A Millionaire Mindset?

I know I still have work to do but I wanted to share my journey with you. Please email me or post your comments below. I would value your feebback.

 

 

 

One thing I found helpful was a recent blog post by Canva, “How To Create Impactful Blog Graphics”, Written by Maria Jose, this article has loads of helpful tips (I used some of her them directly in this post, but I highly recommend you check the full article).  Here’s what Maria shared:

Before diving into creating a cool header image or in-post graphic, it’s important for you to take a step back and define which visual elements — typefaces, colors or patterns — you’ll be using as building blocks to create any and all graphics for your blog. Essentially, you’ll define a visual style for your graphics and create a style guide to safeguard its integrity. ~Maria Jose

 

01. Create a Style Guide for Your Visual Content

Taking this on board I created a template using my book cover as a guide. In Evernote and Word (as a backup) I created a note I could refer back to when I needed. And in Canva I created the above, taking care to be consistent with font and colors.

 

02.Photography Style

Just like with everything else, you’ll want to aim for consistency among the photographs you use in your graphics or on your blog.This doesn’t just mean using the same filter. It means aiming for consistency in lighting, composition, and editing among all your images. If you are laying text on them, be sure to set it in similar ways and naturally, using one of the typefaces you’ve selected before. ~Maria Jose

I’m still defining my photography style. But I know that I’m after positive imagery that evokes and supports the key messages in  The Prosperous Author: How to Make a Living With Your Writing (Developing A Millionaire Mindset).

When selecting images one thing I am mindful of is my color palette? Whenever possible, I try to incorporate it into photographs for my graphics too. Blues and golds—and a splash of white. These echo the themes of creative freedom, inspiration, out-of-the-box-thinking and a millionaire mindset—key messages in my book. Canva recommends throwing in props that are the same color as my palette, backgrounds and tying in my own color to help create lovely details.

03.Determine Which In-Post Graphics You Will Use the Most—and where you will share

Armed with your brand new style guide, define what your graphics content is as it will inform your design. Seek to understand exactly what you wish to communicate or accomplish with each graphic and let that knowledge drive your blog graphic’s design. With that in mind, chose the best way to communicate. ~Maria Jose

Joanna Penn’s blog post (click here to read) shares several strategies and platforms to take your great visual content and share it with your readers, including Pinterest (check out my Pinterest collection here https://nz.pinterest.com/cassandranz/the-prosperous-author-book-millionaire-mindset/.)

Of course, there are loads more places to share. Facebook, Twitter, Instagram and more. At the same time, video and infographics have become powerful tools for authors looking to communicate more easily with readers.

 

 

Some Initial Thoughts…

 I surveyed some of my readers and here’s a few initial comments—it’s always good to get feedback. You can then decide where to from there.

Re the image with the ‘heroes’ – “Personally I’m not a big fan of the transparency. I find it rather confusing.”

For anyone who has dreamed of becoming an author.

 

For anyone who wants to make a living from books.

 

This is the book to make your dreams a reality.

 

Follow your passion to prosperity.

 

 The Prosperous Author: How to Make a Living With Your Writing

(Book One: Developing A Millionaire Mindset)

 

To purchase your copy and learn how to follow your passion to prosperity, click here to go to your online bookshop.

 

 

Did you enjoy this post?

Subscribe to this blog, and sign up for Cassandra’s newsletter for inspirational tips and strategies to live your best life. Click here to claim a FREE copy of Find Your Passion and Purpose>> http://eepurl.com/bEArfT

NEW RELEASE. The Prosperous Author: Developing A Millionaire Mindset

Thursday, June 22nd, 2017

For anyone who has dreamed of becoming an author.

For anyone who wants to make a living from books.

For anyone who wants to release the fear of failure, get motivated and achieve success. . .

This is the book to make your dreams a reality.

 

In my new book The Prosperous Author: Developing A Millionaire Mindset I reveal dozens of insights based on survey research, my professional achievements and the success secrets of extraordinary artists, authors and creative entrepreneurs like Tim Ferriss, James Patterson, Paulo Coelho, Nora Roberts, Arianna Huffington, Oprah, Isabel Allende, and many more.

It’s one thing to write a book, it’s another thing entirely to make a living at it.

Developing a prosperous mindset is the foundation skill from which all else follows.

So many famous stories are about having belief in yourself and achieving your potential.

But in many of us, there is a hesitant skeptical part of ourselves that knows, “I probably should believe in myself more, but what if I am deluding myself? What if I’m not good enough?”

I know this feeling very well. For many years I struggled with a negative mindset. I started books and other writing projects and never finished them. I told myself I wasn’t good enough. Who did I think I was writing a book? What if I failed? What if my books never sold? And loads of other messages that kept me stuck in a soul-sucking day job I hated. But, using the techniques I share in The Prosperous Author: Developing A Millionaire Mindset I’m not only making a living from my writing but I’m inspiring other people to follow their dreams too.

Perhaps you’ve bought into the myth that you can’t make money from your writing. For years, the fallacy of the starving artist has pervaded our culture, leaching into the minds of creative people and stifling their dreams.

But the evidence-based truth is that the world’s most successful authors and artists do not starve. In fact, they thrive by leveraging off the power of their millionaire mindset and capitalizing on their creative strengths.

The Prosperous Author: Developing A Millionaire Mindset is a blueprint for mastering five principles of success.

By fuelling your desire, mastering your subconscious mind, maintaining optimum health, empowering your relationships, making a commitment to turn pro and slaying obstacles, you’ll elevate your attitude to success itself and create the ultimate mindset.

 

Though it was written for writers, the principles and strategies can be embraced by business entrepreneurs, actors, dancers, painters, photographers, filmmakers, and thousands of others around the world who want to enhance their mindset

A must read for anyone who wants to make a living from their writing, or earn extra income on the side!

ORDER THE EBOOK TODAY AND RECEIVE YOUR FREE BONUS GIFTS—Click the Amazon link here getBook.at/TheProsperousAuthor

BONUS GIVEAWAYS

The Prosperous Author 5-Part Video Mini-Course

FREE copies of my Amazon best-sellers:

  • Find Your Passion and Purpose
  • Box Set Mid-Life Career Rescue Series
  • The Art of Success: Coco Chanel


Develop A Millionaire Mindset Today!

 

ORDER THE EBOOK TODAY AND RECEIVE YOUR FREE BONUS GIFTS—Click the Amazon link here getBook.at/TheProsperousAuthor

Making space for prosperity

Monday, June 19th, 2017

One of my daily practices is to ensure I clear my desk at the end of the day, and write a few notes regarding the focus for the next day, celebrate my successes by writing them in my journal and acknowledging the things I’m grateful for.

This creates joy, and space in my mind, and enables me to approach the new day feeling inspired and focused—assuming I’ve also cleared my mind at the beginning of the day by meditating, completing my morning pages and walking in the morning too.

If Morning Pages are a new concept to you I explain this wonderful tool developed by Julia Cameron, author of The Artists Way, a little more in the chapter Journal Your Way to Success in my new book The Prosperous Author: How to Make a Living With Your Writing (Book One: Developing A Millionaire Mindset)

 Here’s a wee excerpt:

 

JOURNAL YOUR WAY TO SUCCESS

I love my writing journal. It’s my partner in writing, there for me whenever I need it, my confidant and my supporter and my record of where I’ve been

~ Anne Gracie, romance author

Recently, while tackling a mammoth writing project, I talked myself into a bit of a funk. I knew that what I really needed was some positive reminders of my intentions. Instead of saying, “I quit”, and “I am so over this,” and retelling the story that allowed for failure, I went online and purchased a beautiful black sketchbook. Prior to this, I had noticed anxiety building—as it always does when I don’t have a special book in which to purge and reshape my thoughts.

With my gold pen, I wrote some of the most empowering and encouraging quotes from other authors who have also struggled to maintain a prosperous mindset while writing an epic book.

Top of my list was Jessie Burton’s empowering words, “Always picture succeeding never let it let it fade. Always picture success, no matter how badly  things seem to be going in the moment.”

These words reminded me that I was picturing failure. I was telling myself messages of failure. I was feeling failure.

Jesse Burton, the author of The Muse and The Miniaturist is very inspiring to me because she is so honest about her own battles with mental health—including anxiety. “In February I was publicly honest about how difficult it had been to handle, process and assimilate in real time some of the changes in my life. Namely, the strange and wondrous effects of The Miniaturist. I wrote about anxiety, my first tentative foray into putting that mental morass into words,” she wrote in one of her newsletters.

As Jessie highlights blogging and sharing your thoughts with your fans is another form of cathartic journalling—as is writing a book like this. “You could have talked more about your personal experience so that other writers can more easily relate to you,” wrote an advance reader of this book. You’ll notice, in this chapter, and throughout this book that I’ve woven in more of my experiences, the highs and the lows, as a result.

To boost your success mindset another form of journalling is writing Morning Pages, a strategy developed by Julia Cameron, author of The Artist’s Way.

The writing is just a stream of consciousness, writing out whatever you are feeling—good  (or what one of my clients calls the “sunnies”) or not so good (“the uglies”). 

“It’s a way of clearing the mind—a farewell to what has been and a hello to what will be,” Julia says.

“Write down just what is crossing your consciousness. Cloud thoughts that move across consciousness. Meeting your shadow and taking it out for a cup of coffee so it doesn’t eddy your consciousness during the day.”

The point of this writing is to work with your subconscious and let it work its magic in the creative, healing process.

Mining for Gold

Keep a writing journal for specific writing projects. It may not work for you, but you will never know until you try

Start where you are—commit to a daily practice of writing morning pages and journal for self-exploration

Dive Deeper. . .

You can find our more about morning pages here http://juliacameronlive.com/basic-tools/morning-pages/

 

This is an edited extract from The Prosperous Author: How to Make a Living With Your Writing (Book One: Developing A Millionaire Mindset)

by Cassandra Gaisford. To purchase your copy and learn how to follow your passion to prosperity, click here to go to your online bookshop.

23 ways to turn up the volume on your success

Sunday, June 18th, 2017

Would you like to remove the psychological blocks keeping you from succeeding in your business?

Would you like to learn practical steps to make more money as an entrepreneur, that you can apply right away?

 

If you answered yes to either or both of these questions, you won’t want to miss the upcoming Be, Do, Succeed Global Online Conference. 

My friend Ande Anderson, MS, RD, Co-Founder of AVAIYA (AVAIYA is the creator of transformational films and courses such as The Truth About Prosperity, MPower: Empowering Women in Business & Beyond, Leap!, The Gratitude Effect, and more) – is hosting this FREE, business-changing event from June 21st – July 1st.

Ande will be interviewing me and 22 other success leaders that will share:

•       Cutting-edge tools and techniques to help you reveal and remove limiting beliefs standing in your way of entrepreneurial success

•       Practical, applicable steps that you can apply right away, to help you increase revenue in your business

•       And so much more!

There are 23 speakers in all including: Lynne McTaggart, Hale Dwoskin, Jeanna Gabellini, Debra Poneman, Morry Zelcovitch, Kristen Howe, Mark Waldman, Cheryl Wood, David Perdew, Ken Stone, Val Silidker, Arianne Traverso, Dr. Andrea Pennington, Cassandra Gaisford, Wendi Blum, Burge Smith Lyons, Bernadette Logue, Kelly McNelis, Jacquie Somerville, Morgana Rae, Dr. Kim D’Eramo, Michelle Villalobos, & David Cameron Gikandi.

And of course, yours truly! You can watch my interview on June 30.

Mark your calendar and go get registered right here. 

After you register, keep an eye out for Ande’s email for specific details on accessing the interviews.

And no matter what your current situation is…

Whether you’re a seasoned entrepreneur looking to take your business to the next level…

Whether you’re just starting out in your business and need support and How To’s…

Or whether you have a job and you’d like to make additional income in your side business…

You’re not going to want to miss a minute of the Be, Do, Succeed Global Online Conference. This 11-day event is completely free to you!

Watch the inspiring video and go here right now to register. 

P.S. These video & audio interviews will be recorded and will be available at no charge after each show for a limited time so you won’t miss a thing. Sign up right now, while it’s fresh on your mind…

 

Did you enjoy this post?

Subscribe to this blog, and sign up for Cassandra’s newsletter for inspirational tips and strategies to live your best life. Click here to claim a FREE copy of Find Your Passion and Purpose>> http://eepurl.com/bEArfT

 

 

Harness the biology of belief: how to unleash the power of consciousness, matter & miracles

Friday, June 2nd, 2017

I told my audience that if they changed their beliefs they could change their lives

~ Dr. Bruce Lipton, cell biologist

It’s the messages you tell yourself that matter most, says celebrity hypnotherapist and author, Marisa Peers. “Belief without talent will get you further than talent with no belief. If you have the two you will be unstoppable.”

You may not be aware of your own self-limiting beliefs and patterns, or the negative, confining impact of others’ beliefs about you. Perhaps you’ve defined your life according to what others think you are capable of or believe you should settle for.

To get at some of the core beliefs standing between you and your desired success ask yourself, “I’ll do anything to achieve (insert goal/dream) just don’t ask me to do that (insert the fear or belief that holds you back).

Acknowledge the things you don’t believe and challenge them. Interview your beliefs by asking them the following questions.

“Where’s your evidence for that?” (That being whatever you fear or hold to be true?)

“What’s the worst that could happen if you pursued your passion? How bad would that really be? How can you increase the likelihood of success?”

“What tells you that you could follow your dreams?” (a nice shift from focusing on the problem to looking for solutions instead).

“What have you tried recently that worked? What you are you doing now that works?”

“Who do you know that is happy at work? What could you learn from them?”

“How does your (supportive other) know you can do this? What difference will it make to them when you are happier and more successful?”

You’ll find other helpful strategies to challenge self-limiting beliefs in my book, Boost Your Self-Esteem and Confidence: Six Easy Steps to Increase Self-Confidence, Self-esteem, Self-Value and Love Yourself More.

I’ve also included a helpful section in my book, Mid-Life Career Rescue: What Makes You Happy. In this book, I share my experience following reading The Biology of Belief: Unleashing the Power of Consciousness, Matter & Miracles, by Dr. Bruce Lipton.

Your Challenge

So often we aren’t even aware of what our self-limiting beliefs are. If your beliefs are ingrained, or you keep sabotaging your own success, seeking help from a qualified practitioner with expertise in reprogramming stubborn, disempowering beliefs may be a game-changer

Chances are you don’t need to see a therapist to move beyond self-limiting beliefs, but if you do, go and get help. There’s magic in that

You can also learn from some of the most powerful, effective and simple techniques used by practitioners working in the realm of positive psychology and mind reprogramming—including hypnosis

Did you enjoy this post?

Subscribe to this blog, and sign up for Cassandra’s newsletter for inspirational tips and strategies to live your best life. Click here to claim a FREE copy of Find Your Passion and Purpose>> http://eepurl.com/bEArfT

How to finish a book, film-script or any other stalled project: knock the bugger off

Sunday, May 14th, 2017

 

“Giving up on telling this story was never an option for me.” ~ Heather Morris

I first met Heather Morris when she came to the Bay of Islands in New Zealand from her home in Melbourne to visit her brother, and my friend, who had been given a terminal diagnosis of cancer. As you can appreciate this was a very distressing time. Yet, as we discovered we all had a passion for telling stories, and as we shared our writing inspiration we all felt encouraged, emboldened and filled with light.

And with this came renewed hope. Not just for her brother, who was inspired to crack on with his own writing projects,  but I was also reminded of the finality of life.  For a small moment in time, we all escaped our worldly concerns and became excited by Heather’s “overnight” (not!) success with the publication and resulting worldwide interest in her novel, The Tattooist of Auschwitz.

The novel is based on the true story of Slovakian Jew Lale Sokolov, who was forced to tattoo the numbers on his fellow victims’ arms that would mark them for survival, and who used the infinitesimal freedom of movement his position gave him to exchange jewels and money taken from murdered Jews for food to keep others alive.

As Heather said to me, The Tattooist of Auschwitz is also a remarkable love story.

“BTW my book is the true story of the Tattooist in Auschwitz concentration camp and the girl he fell in love with when he held her hand and tattooed a number on her left arm, and how they survived for two and a half years in that danteesque circle of hell, got separated, found each other, married and lived very happily for over 50 years.”

I invited Heather to share her story and she generously emailed me the below:

I met Lale Sokolov in December 2003.   I was 50 years old and had been dabbling in learning and writing screenplays, he was 87-years-old and his wife, Gita, had died two months earlier. 

A friend of a friend of their son, Gary, asked me to meet Lale to hear the secret he’d kept for over fifty years and which he wanted to tell someone before he ‘hurried up and joined his beloved Gita’. 

Over the next three years our friendship grew as slowly his story was revealed to me piecemeal, often told at bullet pace with limited coherency and with no flow or connection to the many, many stories he told.  

It didn’t matter.  I fell under his spell. 

Was it the delightful Eastern European accent?  Was it the charm this old rascal had lived his life dispensing? Or, was it the twisted convoluted story I was starting to make sense of, the significance and importance of which was beginning to dawn on me. 

It was all of these things and more.  I was spending time with ‘living history’ and was being given a story to tell for which I am honoured and privileged to have been entrusted with.

Fast forward to 2017—14 years after my fateful meeting with Lale Sokolov.   It took me two years to get the story I would eventually write into a screenplay.   He got to read it and loved it. 

I sat with him and held his hand and said goodbye to him the night he died.  At that time I vowed to never stop trying to tell his story.

A film production company optioned the script from me for three years, then another two years but failed to ‘get it up’.  

I took the option back and after a rewrite started entering it in screenplay competitions around the world.  It did well, often a finalist and won the International Independent Film Awards in 2016

I was receiving comments from film executives that the story ‘not only should be told, but must be told’; that it was ‘oscar bait’.   But still no-one came forward to talk production.

Then a light-bulb moment when I decided to write it as a novel, something I had no experience with and had never written or studied as a writing medium. 

On the advice of one of my sons to help with ‘free promotion’, I did a Kickstarter campaign to  raise funds to self-publish. From this campaign a local publishing company in Melbourne approached me and signed me up. 

I attempted to write while working full-time in a large Melbourne hospital and being the accommodating grandmother to my son and his wife, my daughter and her husband and their three little ones.  

I was getting no-where. 

I’m lucky to have family living in San Diego, California who have a holiday house on the top of Big Bear Mountain.  In the middle of their winter, in six feet of snow I squirreled myself away for four weeks and as Sir Edmund Hilary said ‘knocked the bugger off’. 

The parent company of my publisher came to Melbourne in February and heard about my story.  The have now taken over the publishing, sold foreign language rights to 13 countries and done a deal with Harper Collins in the U.S. to publish there.  And the screenplay? Stay tuned—some heavy hitters in Hollywood are vying for it. 

I am now 64-years-old and about to embark on a journey beyond my wildest dreams as I travel promoting the book and hopefully in 2-3 years time a film.  

Giving up on telling this story was never an option for me.  Yes, months went by when I did nothing to further it as life got in the way.  I tell myself it is The Tattooist’s time, I had to hang in there, seek out avenues to have the story heard and eventually one paid off.  

I don’t kid myself that I’m a great writer. I am privileged to have been given a great story to tell and I hope Lale and Gita would be proud of the job I’ve done telling their story.  I have received the ultimate validation of my attempt from their son who doesn’t want a word changed.  

A lot of very talented people / editors both in Melbourne and London will produce a book which I am honoured to have my name on.  My family keep telling me they wouldn’t be doing that if I hadn’t written it in the first place.  

I have two quotes on the wall near my desk, the one mentioned above by Sir Edmund and one from one of my favourite screenwriters William Goldman who references the children’s book ‘The little engine that could’.  

“Just get the @#%&% engine over the mountain.”

Harper Collins have come on board as the publisher in the U.S. and Canada, and major film companies are bidding for the movie rights. Stay tuned!

Heather’s story is a powerful reminder not to give up on your dreams. Tenacity, perseverance, patience and the ability to adapt are big factors in her success—and many other attributes as well, including talent! She began with a film-script and then taught herself how to turn a script into a novel. She also taught herself to fund her dreams via the Internet—and opportunity then came knocking.
It’s a reminder to us all that many times you grow into your dreams, and a commitment to continual learning is essential. As is hanging onto a success mindset. As Heather said, “Giving up on telling this story was never an option for me.”
Heather also proves what Napoleon Hill so famously wrote in his classic book Think and Grow Rich, most people don’t achieve their success until their sixties and beyond.
Later, more good news came too—her brother’s cancer has taken a u-turn. The medication he is on has slowed, and in one case slightly shrunk one of the tumors in his lung, and his oncologist is extremely happy with the slow progress of the disease. Who knows what further miracles the future will bring. But we all agree—there is power in story and in creativity!
So what are you waiting for? It’s never too late to make it big!

Blank bookcover with clipping path

This is an edited extract from The Prosperous Author: How to Make a Living With Your Writing (Book One: Developing a Millionaire Mindset) by Cassandra Gaisford. ORDER THE EBOOK TODAY, SAVE and SEND YOUR ORDER CONFIRMATION AND RECEIVE YOUR FREE BONUS GIFTS—Click the Amazon link here getBook.at/TheProsperousAuthor

Develop A Millionaire Mindset Today!

Although this book was written for writers, the principles and strategies can be embraced by business entrepreneurs, solopreneurs, actors, dancers, painters, photographers, filmmakers, and thousands of others around the world who want to enhance their productivity, do less and make more.

Did you enjoy this post?

Subscribe to this blog, and sign up for Cassandra’s newsletter for inspirational tips and strategies to live your best life. Click here to claim a FREE copy of Find Your Passion and Purpose>> http://eepurl.com/bEArfT

Ditch the 9-to-5

Wednesday, May 3rd, 2017

 

“She works hard for the money
so hard for it honey
she works hard for the money
So you better treat her right”
~ Donna Summer

Hannah quit her 9-to-5 the other day. She was working hard for her money—but they weren’t treating her right. Piling on extra work, but no extra pay. Piling on extra responsibilities, but no extra pay. Piling on their stress, but no extra pay.

But Hannah’s dissatisfaction wasn’t about pay—it was the lack of integrity and respect they showed her, including reneging on training they offered so that she could advance her career. But more than that, slaving away in a thankless 9-to-5 soaked up all the time she would rather be spending building her passion and purpose driven business.

Check out Donna Summer Live at Nobel Peace Prize Concert – yes, business-owners, treating people right does lead to a more peaceful and prosperous world!

But if you can’t find the love at work, ditch your 9-5 and treat yourself right.

Learn how in Missy Strayner’s Ditch The 9 To 5 Series

First up (today!) is yours truly sharing practical and inspirational strategies to help you work with passion and purpose.

Enrol for this amazing FREE series and check out my interview here

Missy has curated an amazing series to include TOP OF THEIR INDUSTRY EXPERTS!  21 extremely successful entrepreneurs, speakers, authors, writers, coaches, trainers and thought leaders influencers, marketing, social media and PR gurus will inspire you to see what is possible and how to overcome what is holding you back.

I’m honored and excited to be a guest speaker as part of The “Ditch The 9 To 5 Summit” and I can’t wait for you to join me!

This is a FREE 21-day online video series event and begins on May 3, 2017.  Yes, FREE! And kicks off with me.

Together with the other speakers we’ll provide practical steps to help you leave an uninspired job and pursue your passion and purpose—and make great money doing it!

Taking a risk to go after what you love is sometimes scary. But when you are ready to feel passion and purpose it’s great to know what’s possible and be encouraged by others that you also can do this.

Missy has found 21 inspiring entrepreneurs, experts, authors, speakers, trainers, coaches and thought leaders around the world to share their tips on what has worked, best practices, and practical tools to guide you and help you plan for transformational change in your life.

Get fired up to live with passion purpose and learn how to make money doing what you love.

Register now! Click here to reserve your seat to see me and the other amazing speakers on this series! I look forward to seeing you there!

Get a head start on ditching your 9-to-5 with the Career Rescue box-set. Mid-Life Career Rescue-Three Book Bundle-Box Set (Books 1-3): The Call For Change, What Makes You Happy, Employ Yourself

To read a free excerpt or purchase your copy navigate to here: getBook.at/CareerRescueBox

How to become the hero of your own life story

Monday, September 12th, 2016

img_6740I feel honoured to be interviewing MICHAEL HAUGE on the Cassandra Gaisford show tomorrow. Michael is a top Hollywood story expert, author and lecturer who consults with writers, filmmakers, marketers, attorneys and public speakers throughout the world. He is the best-selling author of Writing Screenplays That Sell and Selling Your Story in 60 Seconds: The Guaranteed Way to Get Your Screenplay or Novel Read.

Michael lives in Los Angeles with his wife and has worked in the film and television industries for more than 35 years. He loves movies! And he loves figuring out what makes them work. And he loves helping people tell their best stories too – people like actors Will Smith and Morgan Freeman, or Devon Franklin, Vice President of Production, Columbia Pictures (to name-drop just a few)

We’ve become great friends after I purchased Michael’s books and had the great fortune to attend his seminars when he was in Auckland recently speaking at The Romance Writers of New Zealand conference in August.

 

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You can learn more about Michael here: www.StoryMastery.com

If you visit his site you’ll find lots of information on story, plus information on his one-on-one coaching session. I’ve had a session with him and got so much value! And if you sign up for his newsletter, you’ll get a list of key story questions for whichever discipline interests you.

I’ll share the link to the interview when it goes live. In the meantime you can learn more about many of the critical skills you need to master to become the hero of your own story in many of my books—below are just a few which will help.

Boost Your Self-Esteem and Confidence: Six Easy Steps to Increase Self-Confidence, Self-esteem, Self-Value and Love Yourself More getBook.at/BoostYourSelfEsteemAndConfidence
The Art of Success: How Extraordinary Artists Can Help You Succeed in Business and Life (Book One: Leonardo da Vinci) getBook.at/TheArtofSuccess

 

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The Art of Success Gave My Mind Wings!
#storymastery #findyouressence #passion #lovestory

5 ways to be super inspired in your everyday life

Monday, August 22nd, 2016

Yes, I’m about to engage in shameless name-dropping, but hey…I’m so excited about the passionate people who banded together last weekend  to inspire, support, encourage and cheerlead people’s quest  for success.

Last weekend’s I had the huge joy of attending the Romance Writers of New Zealand conference. Aptly named, “All You Need is Love”, the conference’s theme captured the key messages contained in my newest #1 best-seller, The Art of Success. It’s a book dedicated to love.

Here’s 5 of the many things I learned from attending the conference that may ignite the seeds of your own inspiration and fuel your success.

1. Surround Yourself with Positive People.  It’s incredibly inspiring and motivating to be surrounded by people who are either pursuing, or have achieved the things, you also aspire to. I loved hearing how successful some of my fellow writing friends have become since I last saw them. Especially my tribe from my former home city, Wellington.

Leanne Morgan, for example, writing as Leanna Morgan, currently also working as the head librarian at New Zealand’s Kapiti Library, has forged an incredible career writing romantic fiction and publishing these herself. Her income has flourished so much so that she’s resigned from her librarian role to concentrate on writing full time. Her story is a fabulous reminder to us all that your day job can feed your dream career and, if and when the time is right, allow you to transition safely to the next chapter in your life.

The same can be said for former Wellingtonian and now USA Today Bestselling Author, Bronwen Evans. Bronwen’s first manuscript, INVITATION TO RUIN, was completed late 2009, and was sold to Kensington Publishing early 2010, in a two book deal. Her debut novel, INVITATION TO RUIN, received a 4.5 star rating from RT Book Reviews and was nominated in the RT Reviewer’s Choice Awards – Best First Historical. Invitation to Ruin was also won the RomCon Readers Crown Best Historical 2012.She’s since gone on to win the RomCon Readers Crown three times. Her first book in her Disgraced Lords series hit the USA Today bestsellers list and she has hit it several times since. Her success is even more inspiring because she also worked in a ‘conventional career, ‘ while writing, but because she is also dyslexic.

2. Connect with the pro’s. One of many international experts who spoke at the conference was Hollywood-based story consultant, author and lecturer Michael Hague. His passion for storytelling and love of films was super inspiring—reawakening my own slumbering passions and instilling in me an even greater commitment to mastering the art of great story telling. One of the things I manifested prior to going to the conference was having Michael sign one of his books that I had purchased, “Writing Screenplays That Sell.” So I was elated when he suggested this pose for this piccie, and invited me to join him and another successful Kiwi romance writer, Tessa Radley, to see the Auckland sights. Michael has worked with some  of  the most successful people in Hollywood, including actor and producer Will Smith, and after hearing him speak and reading his book, I can  appreciate why.

3. Visualise and Affirm For Success.  Mindset is  everything.  Before going to the conference I visualised successfully pitching several of my works of fiction to literary agents and editors. Then when the  time came for my appointment I felt so nervous I almost didn’t turn up. But I put on my big girl pants (or rather my favourite dress), reminded myself that these powerful and influential people weren’t defined by their job title, but were also just normal people like me, affirmed my belief in my stories, practiced my pitch, visualised success and showed up—reminding  myself to also have fun. The result? I walked away with all two international editors from big publishing houses, and one New York based literary agent, interested in acquiring my work.

4.  Feel the Fear and Do it Anyway.  Following on from the example I gave above, it’s important to discuss the fact that people always think that I’m a naturally confident person. The truth is I feel fear just like you do. I tremble at the thought of meeting new people, and quake at the idea of self-promotion. But I’ve learned that to achieve success I must control my fears, believe in my dreams and take action on my goals.

Currently the NY-based literary agent has three partial manuscripts of mine and is assessing my self-empowerment books, including offering to help me negotiate a recent request I’ve received from a Vietnamese publisher for the translation rights for my  Mid-Life Career Rescue series, and The Art of Success.

As they wrote  to me, “In Vietnam, more the 40% percent student choose the wrong career after graduation. So we think that your books are very useful for young people in Vietnam. It’s would be great if we could have your titles in our books line.” I’m thrilled to be able to have the opportunity to help more people make life-affirming choices.

If fear or low self-esteem is something you struggle with, make this your no.1 self-development focus. I have a new book coming out this month which I know will help. More about that in my next newsletter. If career dissatisfaction is  weighing you down you may like to  check out my other  books already available on Amazon. Simply navigate to my author page here >> Author.to/CassandraGaisford.

5. Invest in Your Dreams. Going to the conference wasn’t super expensive, but it did cost money. Hotels, conference fees, air travel, and  attendance at Michael Hague’s one day, ‘Story Mastery’ workshop. But I treat such expenses less as a cost but more as an investment. One I intend to maximise. So when Michael said he’d love to work with me on developing my story Mona Lisa’s Secret I didn’t hesitate to pay for a coaching session. Afterall, as a coach myself I know  the value of working with a pro, and paying the best, to  fast track success.

So yes, I did some name-less name dropping but I hope you’ll appreciate the theme. To be inspired you need to surround yourself with inspiring people and invest in your own success. You may not be able to get to a conference but that needn’t stop you. There’s plenty of online forum’s and virtual workshops you can attend. Michael Hague, for example has video copies of his international workshops which you can purchase and enjoy in the comfort of your own home. Other experts will too.

I’ve also written about and sharing inspirational stories of success in my series Mid-life Career Rescue. Like Annie Featherston’s metamorphic rise from disillusioned teacher to award-winning romance writer in Mid-Life Career Rescue What Makes You Happy.

Many of the above tips and more easy to implement strategies can be found in my latest #1 Amazon bestseller The Art of Success: How Extraordinary Artists Can Help You Succeed in Business and Life, available now in print and eBook from Amazon here getBook.at/TheArtofSuccess

I hope you’re feeling inspired after reading this post. I’d love to know what resonated with you.

Love and best wishes

Cassandra

P.S. If you’ve read my books and enjoyed them – have you left a review on Amazon? Reviews are gold to authors like me and help readers find our books. Please consider leaving your feedback on Amazon on Goodreads. Thank you!

I need your help…

Friday, July 8th, 2016

It has been a marathon of learning and a sprint to the finish, but I’m almost ready to launch, my next non-fiction book, The Art of Success. But I need your help.

I’ve been writing for the majority of my career, I’ve been on television, interviewed on the radio, and spoken at overseas conferences. But this isn’t what I’m most proud of.

What I am most proud of is helping other people succeed. From helping people leave toxic jobs, and stand up to tyrannical bosses, to helping people accomplish their dreams and even showing a single mum (as I once was)  how she can make money working from home and support her family—helping others is my greatest accomplishment.

Now I’d love your help. It would be great to get a fresh perspective before I finish my latest book.

Would you enjoy being an advance reader for The Art of Success? You don’t need to worry about any of the small detail. I’m only looking for your “big picture” responses to the book itself, as they are what will help me edit effectively. I’m looking for a few early readers to complete by July 20 so I can get some feedback and also some reviews in advance of the launch.

If you’re keen, please email me direct: cassandra@cassandragaisford.com with whether you want Kindle or ePub—or word.

Thanks 🙂

Cassandra

How Extraordinary Artists Can Help You Succeed in Business and Life

Work With Higher Purpose: how to find your life purpose

Friday, June 24th, 2016

Screen Shot 2016-06-24 at 2.54.19 pm“Many entrepreneurs ask me, ‘Where is the market opportunity – where can I make lots of money?’ I tell them to think this way instead: “What are you so passionate about doing that you’d be happy doing it for ten years, even if you never made a dime? That’s the business you should start, and be in. Ironically, you will end up making money. So chase the vision and the higher purpose, not the money.”

Tony Hsieh Zappos, Former CEO Zappos.com

The truth is nothing great in the world has been achieved without purpose. Purpose gives people an edge, firing the flames of passion, enthusiasm, drive and initiative needed to succeed.

Working with purpose stokes the embers of flagging motivation, and procrastination and helps fuel latent dreams.

Pursuing your purpose can lead you to the work you were born to create.

Purposeful Entrepreneurs

Many people have turned things that made them angry, like injustice, hatred or dishonesty, into their life’s work and brought about meaningful and powerful change as a result. Others have transcended personal setbacks to help others create meaningful change.

Former fashion model Elle McPherson discovered her purpose and found her niche following a cancer scare and post suffering burn out. Her flagship product, THE SUPER ELIXIR™ Alkalising Greens showcases her deepest conviction that what you feed your body nurtures your mind, body and soul.

Others have turned their favourite skills and obsessions into wonderful products and services for others to enjoy. Virgin Airlines founder Richard Branson has used his entrepreneurial skills and love of fun to create businesses that others get a buzz from too.

“Business can be a creative enterprise in itself. You’re trying to create something that is original, which stands out in the crowd that will last and hopefully serve some useful purpose. Above all you want to create something you can be proud of,” Branson says.

Make Yourself Proud

Barry Watson wanted to make himself proud. He turned his life around, saving his marriage in the process. Now he finds meaning and purpose helping others save their relationships too. While still holding down a salaried position he’s started a business on the side.

My business is called A Great Couple. I help couples have an amazing relationship together. I chose the name because it ideally described what I wanted to do: help couples have a great relationship. I chose to enter this space because my wife and I have had several major marriage hurdles to overcome, and I wanted to help others avoid, and get through them.

I love helping others! There’s nothing yet like knowing that the painful experiences you have gone through have helped someone in their moment of need. Life can be tough at times and knowing someone is there to help can mean the world.

To make sure I was offering the right service for the right market I talked to my audience. I don’t try to assume I think I know what they want. I spend time asking them, and then base my business offerings off what they specifically want to meet their needs.

Keeping his energy levels high

I work 40+ hours in another job, so balance is critical. I try to live a focused life that puts emphasis on the things that matter, and eliminate time wasting activities as much as possible. I also try to have set goals for each day so I don’t become stagnant and stuck in the same spot.

I’m a passionate person so I need to be careful I don’t do too much. I get up before 5am, pray, go to the gym (some mornings) and start writing before I have to leave for work around 7am. I look at the board I created with my 2016 goals on it, and connect with many like-minded people who inspire me to keep reaching higher. I also try not to take for granted what I’ve been given. In a moments notice it could be be gone, so seizing the precious moments that life blesses us with is crucial.

Finding customers

Networking is key, as is trying to give more to others than you get back. If you do this, people will tell others about you and it helps to grow your “following.” Some of my most successful marketing, especially for the books I have written, has included: building friends on Facebook, various book promotions sites; and networking with others to help promote my books.

Passion, great plans, committed team, perseverance and making lots of profit, contribute to being a successful self-employed person. Some of the best advice I’ve received is, if you can dream it, it’s because you are supposed to achieve it.

You can find Barry Watson and learn more about his business, including his wonderful books via his website here: www.agreatcouple.com

Getting Clear About Your Purpose

As Barry’s story illustrates, gaining greater clarity about life’s purpose begins with gaining greater self-awareness of the life experiences that have shaped you, your passions and the legacy you want to leave in the world.

It means getting clear about the work you were born to do, creating a clear and compelling vision about your preferred future and ensuring everything you do from this point on takes you closer to your life purpose.

Book_transparentbg copyThis has been an excerpt from Mid-Life Career Rescue: Employ Yourself.  Find your purpose and point of brilliance and read other inspirational stories of success inMid-Life Career Rescue: Employ Yourself available in print and eBook on Amazon.

How to perfect your book description so that it sells loads of books

Monday, January 18th, 2016
Find Your Passion and Purpose ebook coverv4300dpiIf you haven’t downloaded yet and reviewed, or you could do with a passion boost here’s the link to my new book, How To Find Your Passion and Purpose: Four Easy Steps to Discover A Job You Want and Live The Life You Love, available in paperback and eBook from Amazon here>> http://amzn.to/1W0IreR. I’d still value some more reviews!
Meanwhile I’ve been busy perfecting my book description. Writing a good description for Amazon is all about good sales copy. Sometimes the word ‘sales’ gets a bad rap. I like Dame Anita Roddick’s take on it, “We communicate with passion and passion sells.” She’s someone who knows! British businesswoman, human rights activist and environmental campaigner, she best known as the founder of The Body Shop, a cosmetics company producing and retailing natural beauty products that shaped the phenomenon of ethical consumerism. The Body Shop was one of the first to prohibit the use of ingredients tested on animals and one of the first to promote fair trade with third world countries. As she once said when challenged by someone accusing her of profiteering in what they claimed should be a not-for-profit mission, she replied, “If we don’t make a profit, we have no money to create change.”
If you are an author of non-fiction like I am, chances are you have written a book you hope will be helpful to others. To do this you need to reach as many people who need the advice you provide as possible. To attract people who need your book you need to be able to speak to their needs and desires, show them how you can solve their problems and market the benefits of your book. This is sales and marketing.
How to ensure your sales copy pops!
You also have to ensure your copy is eye-catching and heart-grabbing.
Thanks to Angelique Mroczka for her amazing step-by-step HTML guide and Paul Brodie for the tips from Kevin Kruse shared in his magnificent new book BOOK PUBLISHING FOR BEGINNERS http://amzn.to/1n5cdmH, I now have a shiny new book description. No doubt there is room for improvement but it is vastly better than my feeble attempt before…what do you think? 
 
<h3>Focus Your Energy and Time to Achieve Outstanding Personal and Professional Results With Absolute Certainty and Excitement.</h3><p>What if you could increase your success, health and happiness with a few simple steps? How would your life be different if you had more energy, motivation, confidence and self-belief? What if you could hit your business, personal and financial targets easily? Imagine waking up every morning looking forward to your day, working and living with purpose, passion and profit.<p><b>Amazon bestselling author</b> of <i> Mid-Life Career Rescue</i>, and <b>award-winning artist</b>, Cassandra Gaisford provides simple but powerful and easy to implement ways to find your passion and purpose. Based on survey research, personal achievements and her professional expertise and success as a career and life coach helping people achieve outstanding results – including lawyers, teachers, back-to-work mums, accountants, school leavers and creative entrepreneurs – Gaisford answers the question: how to do less and achieve more.<p> In <i> How To Find Your Passion and Purpose: Four Easy Steps to Discover A Job You Want and Live The Life You Love</i>, you’ll learn:</b></p><ul><li>Why successful people follow their passion, not their pension</li><li>How to identify your REAL priorities</li><li>How working with passion can cure many modern-day ills – depression, anxiety, overwhelm and boredom</li><li>How passion and purpose reduces stress</li><li>How to be happy and successful</li><li>How to double your productivity effortlessly</li><li>How to boost your self-esteem and super-charge the confidence needed to make an inspired change </li><li>How to change jobs and find a career you will enjoy, including self-employment</li><li>How to discover your signature gifts and talents and confirm your work-related strengths</li><li>How identifying your PPT will increase profit, peace and prosperity</li><li>BONUS: <i>Find Your Passion Workbook<i></li><li>BONUS: <i>Living with Purpose Workbook<i></li><li>BONUS: Making Decisions and Choosing Your Best-Fit Career Workbook</i></i> </i><p>If you’re like many people who don’t know what they are passionate about or what gives your life meaning and purpose, this book will help provide the answers.</p><p> If you have been told it’s not realistic to work and live with passion, this book will help change your mindset.</p><p> If you’re too busy, too tired, too stressed out to read a lengthy book, this concise guide comes to your rescue.</p><p><strong>Quit just existing and start really living!</strong></i><p>Buy this book now to start achieving outstanding personal and professional results with absolute certainty and excitement.</p></h3><h3><u>Pick up your copy today by clicking the BUY NOW button at the top of this page!</h3><h3><u>
 
 
As Angie says in her guide, “Looks like a mess, right? Now put it in a HTML viewer like Code Beautify” http://codebeautify.org/htmlviewer/ (hit ‘run’)and it look like this:

Focus Your Energy and Time to Achieve Outstanding Personal and Professional Results With Absolute Certainty and Excitement.

What if you could increase your success, health and happiness with a few simple steps? How would your life be different if you had more energy, motivation, confidence and self-belief? What if you could hit your business, personal and financial targets easily? Imagine waking up every morning looking forward to your day, working and living with purpose, passion and profit.

Amazon bestselling author of Mid-Life Career Rescue, and award-winning artist, Cassandra Gaisford provides simple but powerful and easy to implement ways to find your passion and purpose. Based on survey research, personal achievements and her professional expertise and success as a career and life coach helping people achieve outstanding results – including lawyers, teachers, back-to-work mums, accountants, school leavers and creative entrepreneurs – Gaisford answers the question: how to do less and achieve more.

In How To Find Your Passion and Purpose: Four Easy Steps to Discover A Job You Want and Live The Life You Love, you’ll learn:

  • Why successful people follow their passion, not their pension
  • How to identify your REAL priorities
  • How working with passion can cure many modern-day ills – depression, anxiety, overwhelm and boredom
  • How passion and purpose reduces stress
  • How to be happy and successful
  • How to double your productivity effortlessly
  • How to boost your self-esteem and super-charge the confidence needed to make an inspired change
  • How to change jobs and find a career you will enjoy, including self-employment
  • How to discover your signature gifts and talents and confirm your work-related strengths
  • How identifying your PPT will increase profit, peace and prosperity
  • BONUS: Find Your Passion Workbook
  • BONUS: Living with Purpose Workbook
  • BONUS: Making Decisions and Choosing Your Best-Fit Career WorkbookIf you’re like many people who don’t know what they are passionate about or what gives your life meaning and purpose, this book will help provide the answers.

    If you have been told it’s not realistic to work and live with passion, this book will help change your mindset.

    If you’re too busy, too tired, too stressed out to read a lengthy book, this concise guide comes to your rescue.

    Quit just existing and start really living!

    Buy this book now to start achieving outstanding personal and professional results with absolute certainty and excitement.

    Pick up your copy today by clicking the BUY NOW button at the top of this page!

This was my original description for my book, How to Find Your Passion and Purpose

Finding a job you want and living a life you love is impossible without passion, enthusiasm, zest, inspiration and the deep satisfaction that comes from doing something that delivers you some kind of buzz.

Yet, it’s staggeringly, and dishearteningly, true that many people don’t know what they are passionate about, or how they can turn it into a rewarding career. Some research suggests that only 10% of people are living and working with passion. Hence my passion for passion and helping create more positive change in the world.

If you’re like many people who don’t know what they are passionate about or what gives your life meaning and purpose, this book will help provide the answers.

If you have been told it’s not realistic to work and live with passion, this book will help change your mindset.

Together we’ll help you get your mojo back, challenge your current beliefs and increase your sense of possibility. By tapping into a combination of practical career strategies, Law of Attraction principles, and the spiritual powers of manifestation, you’ll reawaken dreams, boost your self-awareness, empower your life and challenge what you thought was possible.

We’ll do this in an inspired yet structured way by strengthening your creative thinking skills, boosting your self-awareness and helping you identify your non-negotiable ingredients for career success and happiness. Little steps will lead naturally to bigger leaps, giving your the courage and confidence to follow your passion and fly free toward career happiness and life fulfilment.

What you’re about to read isn’t another self-help book; it’s a self-empowerment book. It offers ways to increase your self-knowledge. From that knowledge comes the power to create a life worth living.

How To Find Your Passion And Purpose will help you:

• Explore and clarify your passions, interests, and life purpose

• Build a strong foundation for happiness and success

• Value your gifts, natural knacks and talents and confirm your work-related strengths

• Direct your energies positively toward your preferred future

• Strengthen your creative thinking skills, and ability to identify possible roles you would enjoy, including self-employment

• Have the courage to follow your dreams and super-charge the confidence needed to make an inspired change

• Find your point of brilliance

Let’s look briefly at what each chapter in this book will cover:

Chapter One, “What Is Passion” will help you explore the meaning of passion and discover the consequences of ignoring your passion. You’ll identify any passion blocking beliefs and intensify passion-building beliefs to boost your chances of success.

Chapter Two, “Discover Your Passion,” will help you to identify your own sources of passion and passion criteria. What you’ll discover may be a complete surprise and open up a realm of opportunities you’ve never considered.

Chapter Three, “Passion At Work,” will assist you in identifying career options and exploring ways to develop your career in light of your passions and life purpose.

Chapter Four, “Live Your Passion,” looks at passion beyond the world of work and ways to achieve greater balance and fulfillment. You’ll also identify strategies to overcome obstacles and to maximise your success.

How To Find Your Passion And Purpose concludes with showing you how to identify your point of brilliance. I’ve also included a link to two free workbooks.

Find a job you love and finally live the life you want. Scroll up and click “Buy Now” before it’s too late.

It wasn’t bad for a first attempt, but I knew it needed to be better.

Even with all those extra tweaks I’ve shared with you above and creating a super-persuasive book description there’s no way I can guarantee  that everyone will buy your book. BUT, I’ll bet you’ll feel better about it and agree that the chances of increasing your conversion rate will soar considerably.

I spent about 40-minutes writing this blog post just for Y-O-U. If you think you will sell even just one more book, (hopefully more) will you give me a $0.99 tip? Just…

Grab your copy of the How To Find Your Passion and Purpose: Four Easy Steps to Discover A Job You Want and Live The Life You Love, available in paperback and eBook from Amazon by clicking here NOW>>

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