Do you love a sale? I do. Some of my best most memorable buys have been snapping up quality produces and services at reduced prices.
I recently read a post on Instagram bemoaning all the mid-year art sales: “So I realised this past week that nearly every artist I follow on social media was having a sale, and here I am launching a collection of new originals that are not on sale 😬😬😬I had no idea this was sale season, I’m not really sure why it is 🤔 it seems like there is a lot of competition all at once. In full honesty, I don’t really get how the art industry works, especially the Insta art world.”
Another artist chimed in and concurred, “don’t think artists (or creatives!) need sales. There’s no product markup, overproduced stock, or slightly faulty goods! I feel like there has been an uprising of sale-mindset… as if it’s expected or entitled to.”
Many artists don’t have a background in marketing, let alone marketing the arts. So let’s take a peek at why artists should consider having an art sale.
I am in the process of trialling different sales strategies ahead of a new book in my creativity collection I am releasing. You can view some of my books here>>. Today, as I write this post, I explored having a sale. And guess what? BINGO! SOLD. As it is a direct sale I was saving on Gallery commissions, which can be up to 50%, anyway.
I asked my new collector, “Quick question – as I am in the process of writing a book to help artists market their art…would you have purchased Peony had it not been on sale?”
“I had seen Peonies on your website in recent past,” she wrote back. “I liked it and thought it was reasonably priced. I didn’t buy it then … maybe because it wasn’t something I really ‘needed’. However, as soon as I saw you were having a sale I went straight to your site to see if it was still there. And it was! The sale price motivated me to buy🙃. “
UP TO 40 % OFF SALED. If you are in the Bay of Islands call in to Pure Day Spa or Art at Makana. All works available via my online store.https://shop.cassandragaisford.com/product-category/art/
For more tips to help you market your art or to follow my creative process follow on Instagram for more sales strategies…I will follow back! @cassandragaisford
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You can view my art and purchase my art here:https://shop.cassandragaisford.com/product-category/art/
ps. you may like to join my new FREE group for encouragement and insight – THE JOYFUL ARTISTS A relaxed, comfortable and joyful place to grow in your Artistic Journey. Writing, drawing, painting, mixed media tutorials by award-winning artist and best-selling author Cassandra Gaisford. With 25 years of creativity coaching, art teaching experience and a love of encouraging others to discover the joy and power of creative expression, this is a place to learn and discover the fun of making art from your heart
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I am an artist, storyteller, intuitive guide, mentor and Reiki master. All my creations are infused with positive energy , inspiration, and light. I believe in magic and the power of beauty, joy, love, purpose, and creativity to transform your life. My greatest joy is helping your realize your dreams. That makes my soul sing!
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