“Many entrepreneurs ask me, ‘Where is the market opportunity – where can I make lots of money?’ I tell them to think this way instead: “What are you so passionate about doing that you’d be happy doing it for ten years, even if you never made a dime? That’s the business you should start, and be in. Ironically, you will end up making money. So chase the vision and the higher purpose, not the money.”
Tony Hsieh Zappos, Former CEO Zappos.com
The truth is nothing great in the world has been achieved without purpose. Purpose gives people an edge, firing the flames of passion, enthusiasm, drive and initiative needed to succeed.
Working with purpose stokes the embers of flagging motivation, and procrastination and helps fuel latent dreams.
Pursuing your purpose can lead you to the work you were born to create.
Many people have turned things that made them angry, like injustice, hatred or dishonesty, into their life’s work and brought about meaningful and powerful change as a result. Others have transcended personal setbacks to help others create meaningful change.
Former fashion model Elle McPherson discovered her purpose and found her niche following a cancer scare and post suffering burn out. Her flagship product, THE SUPER ELIXIR™ Alkalising Greens showcases her deepest conviction that what you feed your body nurtures your mind, body and soul.
Others have turned their favourite skills and obsessions into wonderful products and services for others to enjoy. Virgin Airlines founder Richard Branson has used his entrepreneurial skills and love of fun to create businesses that others get a buzz from too.
“Business can be a creative enterprise in itself. You’re trying to create something that is original, which stands out in the crowd that will last and hopefully serve some useful purpose. Above all you want to create something you can be proud of,” Branson says.
Make Yourself Proud
Barry Watson wanted to make himself proud. He turned his life around, saving his marriage in the process. Now he finds meaning and purpose helping others save their relationships too. While still holding down a salaried position he’s started a business on the side.
My business is called A Great Couple. I help couples have an amazing relationship together. I chose the name because it ideally described what I wanted to do: help couples have a great relationship. I chose to enter this space because my wife and I have had several major marriage hurdles to overcome, and I wanted to help others avoid, and get through them.
I love helping others! There’s nothing yet like knowing that the painful experiences you have gone through have helped someone in their moment of need. Life can be tough at times and knowing someone is there to help can mean the world.
To make sure I was offering the right service for the right market I talked to my audience. I don’t try to assume I think I know what they want. I spend time asking them, and then base my business offerings off what they specifically want to meet their needs.
Keeping his energy levels high
I work 40+ hours in another job, so balance is critical. I try to live a focused life that puts emphasis on the things that matter, and eliminate time wasting activities as much as possible. I also try to have set goals for each day so I don’t become stagnant and stuck in the same spot.
I’m a passionate person so I need to be careful I don’t do too much. I get up before 5am, pray, go to the gym (some mornings) and start writing before I have to leave for work around 7am. I look at the board I created with my 2016 goals on it, and connect with many like-minded people who inspire me to keep reaching higher. I also try not to take for granted what I’ve been given. In a moments notice it could be be gone, so seizing the precious moments that life blesses us with is crucial.
Networking is key, as is trying to give more to others than you get back. If you do this, people will tell others about you and it helps to grow your “following.” Some of my most successful marketing, especially for the books I have written, has included: building friends on Facebook, various book promotions sites; and networking with others to help promote my books.
Passion, great plans, committed team, perseverance and making lots of profit, contribute to being a successful self-employed person. Some of the best advice I’ve received is, if you can dream it, it’s because you are supposed to achieve it.
You can find Barry Watson and learn more about his business, including his wonderful books via his website here: www.agreatcouple.com
Getting Clear About Your Purpose
As Barry’s story illustrates, gaining greater clarity about life’s purpose begins with gaining greater self-awareness of the life experiences that have shaped you, your passions and the legacy you want to leave in the world.
It means getting clear about the work you were born to do, creating a clear and compelling vision about your preferred future and ensuring everything you do from this point on takes you closer to your life purpose.
This has been an excerpt from Mid-Life Career Rescue: Employ Yourself. Find your purpose and point of brilliance and read other inspirational stories of success inMid-Life Career Rescue: Employ Yourself available in print and eBook on Amazon.