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Posts Tagged 'success'

The Life-Changing Benefits of Unplugging

Saturday, September 16th, 2017

“Setting aside protected time each day for direct interaction with people—or for solitude and meditation without the interruption of a Facebook feed or a stream of texts—instinctively feels like a good thing.”
~ John Swartzberg, M.D.

“We’re suffering a sleep crisis,” warns Arianna Huffington, co-founder and editor-in-chief of The Huffington Post and author of The Sleep Revolution: Transforming Your Life One Night at a Time. The chronic need to be “plugged in” is hurting our health, productivity, relationships, and happiness.
Are you suffering from information overwhelm? Are you permanently attached to your device? Does the thought of unplugging send your anxiety spiraling? What if you miss something? What if….what if…

What if you shut it all down and stepped away for a day, a week, a month or more? Consider taking time out to unplug, take a step back, forget about what is expected, forget about what you may be missing, and think about you may be gaining.

Like any addiction, unplugging can be a struggle at first, but the benefits are worth it. Besides the main benefit of being able to enjoy much more hassle-free, uninterrupted time, here are seven other wonderful and lesser-known upsides you’ll notice from making the decision to unplug regularly:

Increased awareness. When was the last time you were fully aware of the beauty that surrounds you? When you unplug you blitz major distractions. You begin to notice small details in people, things, and places that you never really noticed before.

Clarity. Unplugging reduced brain overload. Technological over stimulation overwhelms your mind, reducing your cognitive reasoning skills.

Improved memory retention and mood. Even just detoxing from technology for a day once a week is enough to give your brain a reboot, which can improve your memory and lift your mood.

More brain power. Spending less time being a slave to technological stimulation, provides more time to focus on doing activities that can grow your brain cells—such as indulging in an enjoyable hobby, learning a new skill, visiting a new place, having new experiences, going for a relaxing walk.

Enhanced relationships. Disconnecting from your perpetual tether to iPhones and laptops can do all kinds of great things for your real-world connections with families and friends.This is a no-brainer, but one so many people seem to miss. Putting your device away and giving the people you are with, rather than your device, your undivided attention tells people they’re important to you.

Enhanced productivity. Do you really need constant access to your social notifications, Facebook updates, your email inbox, a bunch of tabs open in your web browser and all sorts of other things to feel in touch and in control? Accumulating interruptions steals peace of mind and minimises your ability to get things done. Any time you’re interrupted from a work-related task by something from your phone or computer, it can take as long as 45 minutes for your brain to refocus.

Mindfulness. When something interesting starts happening, what’s your first reaction? Do you whip out your phone, start snapping photos and begin sharing on social media? Or do you savor the moment and delight in being in the moment? When you unplug, you force yourself to be more present.

“A natural side effect of unplugging is that you stop missing out on what you should be enjoying for yourself, rather than trying to tell everyone on social media about it,” says author Elise Moreau.

Are screens the problem or a symptom?

“It’s become part of our culture to think that being too plugged in’ and too dependent on our devices is the root of our problems, rather than a manifestation of other problems,” says John Swartzberg, M.D.

“Is constantly checking your phone during dinner with your family causing you to be less close to them? Or are you constantly checking your phone because it’s a convenient way to avoid conversations? Are you anxious and having trouble sleeping because you’re spending too much time online? Or are you spending lots of time online to try to tune out your anxiety?” Swartzberg asks.

None of this is to say that Swartzberg thinks it’s a good thing that so many of us are so constantly connected to our devices. “If we spend too much time staring at a screen, the life that is happening right in front of us—our kids’ childhoods, conversations with our partners, work that we can do to help make the world better—may just pass us by.”

Call to Action

Get to the heart of why you’re spending so much time connected to technology. Isolate the benefits and issues, and then make a call whether you need to schedule the time to unplug.
Learn polymath Tim Ferris’s 4 steps to lifestyle design: definition, elimination, automation, and liberation. Watch it here: http://bit.ly/1nTs7jq

 

 

This is an edited extract from Stress Less. Love Life More: How to Stop Worrying, Reduce Anxiety, Eliminate Negative Thinking and Find Happiness

by Cassandra Gaisford. To purchase your copy and learn how to stress less and love life more, click here to go to your online bookshop.

How to use aromatherapy to boost your mental alertness

Sunday, September 10th, 2017

If you believe in aromatherapy…it works! If you don’t believe in aromatherapy…it works!

~ Cristina Proano-Carrion, aromatherapist

Along with your skills and capabilities, it is your state of mind that determines how productive, successful and happy you will be.

There are many ways to empower your mind—working with essential oils is one of the most effortless. The sense of smell is the most basic and primitive of all our senses and is of vital importance to authors.

The process of smelling is called olfaction and is incredibly complicated, taking place in several areas of the brain including the limbic system which itself has approximately 34 structures and 53 pathways. The limbic system is linked to sensations of pleasure and pain, and emotions— both positive and negative, including fear and confidence, sadness and joy and other feelings that can either erode or boost productivity and prosperity.

The simple truth is, even if you are unaware of the power of smell, aroma affects your mood.

Scientists now believe that all of our emotions are the result of neurochemicals such as noradrenaline and serotonin being released into the bloodstream, and mood swings are thought to be a result of these influences, particularly when they are in the extreme. Given these facts, it’s not hard to see how essential oils can help balance and influence our thoughts, feelings, and behaviors.

“Feeling educated about essential oils is such an empowering experience because there are so many different oils you can work with,” writes Clinical Aromatherapist Andrea Butje in her book, The Heart of Aromatherapy: An Easy-to-Use Guide for Essential Oils. “They all offer the nourishment of the plant they are distilled from in a single drop, and education helps you understand which oils to reach for at which times. Nature works holistically…and so do we.”

As I share in my book, The Art of Success: How Extraordinary Artists Can Help You Succeed in Business and Life, Coco Chanel knew the alchemical potency of flowers and plants. She surrounded herself with nature’s elixir and amassed a fortune from the essential oils which helped make her perfume Chanel N°5 famous.

“A woman who doesn’t wear perfume has no future,” Coco Chanel once said.

The transcendent alchemy of the potions that went into the Chanel N°5 formula was not left to chance. Grieving after her lover Boy Chapel’s death, jasmine, ylang ylang, vetiver and other restorative scents imbued Coco’s Chanel N°5 with hope, healing, and the sensual confidence that love lost would be found again.

Aromatherapy, using the scents of plants and flowers, is one of many ancient remedies validated by modern science today. It’s the Swiss army knife of all things healing—physically, mentally, spiritually and emotionally.

“Feeling educated about essential oils is such an empowering experience because there are so many different oils you can work with,” writes Clinical Aromatherapist Andrea Butje in her book, The Heart of Aromatherapy: An Easy-to-Use Guide for Essential Oils.

“They all offer the nourishment of the plant they are distilled from in a single drop, and education helps you understand which oils to reach for at which times. Nature works holistically…and so do we.”

There are so many different essential oils that can help you. Here are a few essential oils and natural therapeutic remedies to help increase your alertness, refresh and uplift your mind, body, and spirit:

1.) Laurel Essential Oil: Motivates people who lack energy or confidence. It also strengthens the memory and helps maintain concentration, especially during prolonged tasks.

2.) Rosemary Essential Oil: Instills confidence during periods of self-doubt and keeps motivation levels high when the going gets tough. It is also said to help maintain an open mind and to make you more welcoming of new ideas.

3.) Cardamom Essential Oil Stimulates a dull mind, dispels tensions and worries, and nurtures and supports the brain and nervous system. Many people find it of great support during challenging times.

4.) Peppermint Essential Oil: With its refreshing scent peppermint works like a power boost for your fatigued mind, making you feel sharper and more alert.

The following blends are great ‘pick-me-ups’ for your weary mind:

Alertness:

• Ginger, 6 drops

• Grapefruit 5 drops

• Juniper Berry 4 drops

• 15 ml of a carrier oil

Energizing:

• Lavender 8 drops

• Lemon 2 drops

• Orange 6 drops

• Rosemary 4 drops

 

Your Challenge

Investigate the power of smell. Read more about aromatherapy for achievers and learn about essential oils for success.

What scents imbue you with confidence? Courage? Productivity? Sharpen your most potent tools—your heart and your mind. Become a perfumer—experiment with essential oils until you find a winning blend.

Create your own success blend, or have an expert create one for you. Beginning with how you want to feel is a good place to start.

 

 

 

This is an edited extract from The Prosperous Author: How to Make a Living With Your Writing (Book Two: Productivity Hacks: Do Less & Make More) by Cassandra Gaisford. ORDER THE EBOOK TODAY, SAVE and SEND YOUR ORDER CONFIRMATION AND RECEIVE YOUR FREE BONUS GIFTS—Click the Amazon link here getBook.at/ProductivityHacksDoLessMakeMore

Do less and earn more today!

Although this book was written for writers, the principles and strategies can be embraced by business entrepreneurs, solopreneurs, actors, dancers, painters, photographers, filmmakers, and thousands of others around the world who want to enhance their productivity, do less and make more.

Click here for instant access to your FREE Productivity Hacks Checklist

How To Turn Rejection into Relentless Creativity

Friday, July 14th, 2017

 

Do you ever feel not good enough? I do. And so do many other successful, talented and capable people. My friend and fellow creative, Courtney Kennedy, the author of Creating Space to Thrive: Get Unstuck, Reboot Your Creativity and Change Your Life recently sent out a newsletter which I loved.

Courtney Kenney is a book launch consultant as well as the author of four books on creativity and writing.

Her undergrad studies in Psychology focusing on anxiety led to a fascination with how our minds work as well as what motivates us. Courtney spent sixteen years as a project manager working for high-tech companies in the U.S. and Australia.

After a layoff in 2015, she spent time exploring her creative side in addition to rediscovering her love of writing. Courtney writes about creativity, writing, and self-publishing. Finally, she recently, she started a consulting business where she helps authors launch bestselling books.

I hope you find her newsletter and podcast as inspiring and encouraging to read and listen to as I did. Here is it below:

 

Do you ever feel not good enough? I do. And so do many other successful, talented and capable people. t out the following newsletter. I hope you find it as inspiring and encouraging to read as I did. Here is it below

Do you know that feeling in the pit of your stomach when you’ve been laid off, dumped, or rejected? It’s fear and anxiety.

 

When we are rejected, we are threatened, and our brains go into defensive mode. Fear kicks in; we become sick with stress. But, there is a way to deal with the hurt.

 

Recently I appeared on the podcast, FEAR NOT: Living Beyond Your Fears with Billy Atwell, where I discussed my fear of not being good enough.

 

I explained how I got laid off a few years ago and channeled all my feelings of failure into writing.

 

Writing changed my life. By making space for creativity, the anxiety and stress were turned down.

 

Whatever fears you may be dealing with, pursuing creativity can help…

 

Instead of seeking empty pleasures, let’s pursue relentless creativity to chase away the fear. Writing, or however you choose to express your creativity, can be life-changing.

 

If you get a chance, check out the interview. It’s a quick one—just 12 minutes. Click here to listen: livingbeyondyourfears.com/courtney-kenney-feeling-failure-not-good-enough/

 

Takeaways include…

•    How making time everyday to be creative will help you with fear.

•    Being creative will increase your self-esteem.

•    The act of creativity will help you be more emotionally resilient.

 

Let me know what you think about the episode. What is your biggest fear? What did you do to overcome it?

 

Making Money With Your Writing

You may remember Cassandra Gaisford whom I featured as a case study in Creating Space to Thrive. She has a new book called The Prosperous Author: Developing a Millionaire Mindset.

 

For years, the fallacy of the starving artist has pervaded our culture, seeping into the minds of creative people and stifling their dreams.

 

But the evidence-based truth is that the world’s most successful authors and artists do not starve. In fact, they thrive by leveraging off the power of their millionaire mindset and capitalizing on their creative strengths.

 

Cassandra is a holistic psychologist, award-winning artist, and bestselling author. Her book is a must-read for anyone who wants to make a living from their writing, earn extra income on the side, or improve their mindset.

 

For one more day, Cassandra is offering a 5-Part Video Mini-Course and free copies of her Amazon bestsellers: Find Your Passion and Purpose, Box Set Mid-Life Career Rescue Series, and The Art of Success. Simply order the book: getbook.at/TheProsperousAuthor and send your receipt to cassandra@cassandragaisford.com to claim your bonuses.

Did you enjoy this post?

Subscribe to this blog, and sign up for Cassandra’s newsletter for inspirational tips and strategies to live your best life. Click here to claim a FREE copy of Find Your Passion and Purpose>> http://eepurl.com/bEArfT

Mid-year sale – how you can change careers, boost motivation and empower your success for less

Thursday, July 13th, 2017

 

MORE PASSION and PROSPERITY LESS GROUNDHOG DAY!

Mid-year sale – how you can change careers, boost motivation and empower your success for less

Are you looking for the perfect motivational kick-start book? Look no further. My self-empowerment eBooks will fire the flames of desire, clarify your best-fit career and life direction, improve your relationships and empower your courage to go for your dreams.

Give in to your enthusiasms this month with my Follow Your Passion to Prosperity collection, with 40% off all my eBooks you’ll be up all night! Feel the burning desire in your heart with 40% off and buy now.

Navigate to my author page on Amazon—Author.to/CassandraGaisford. Chose your favorites, and enjoy straightaway—in less than two hours be on your way to sculpting a new way of living. 

Email me your receipt to go in the drawer to win a FREE FOLLOW YOUR PASSION TO PROSPERITY COACHING SESSION! 

Be quick! Sale ends TODAY!

 

BUT WAIT! THERE’S MORE! All #1 Amazon books in The Mid-Life Career Rescue series are FREE. Two days only! Navigate to my author page on Amazon—Author.to/CassandraGaisford

 

 

#MidLifeCareerRescue #BeBoldForChange #MondayHustle #FollowYourPassionToProsperity #changinglives #WorklifeSolutions 

Are you ready to quit a job you hate? How to stop overthinking and take the leap

Wednesday, July 12th, 2017

 

Are you ready to quit? Read this inspiring post by a woman I am training to be a Worklife Solutions Coach—Lucy O’Connor from Monday Hustle.

The day I did what people tell you not to

Monday Hustle’s Diary

Today, I resigned.

It’s fine. I’ll be fine. We’ll survive this. Me AND my bank account. I’ll have to suffer through a few ‘better not’ moments at the dairy counter, dissuade my friends out of a coffee catch up in favour of a ‘lovely walk’ (I hate walking),  and take the T out of TopShop for a while. But it ain’t all about the money honey. It’s about the flippin’ Dream. And I’ve always been a firm advocate for The Dream (spelt with capital letters cause that’s how important it is). I buy into all those clichés (not literally, cause I can’t afford any more) – life’s too short, the world is your oyster, you can be anything you want to be. Because sister, what else is the point??!! I’m 25 now and I gotta give the dream some room to move. I’ve spooned The Dream while it slept for too long. It’s time to gently shake it awake, welcome it into the real world, and let it get on with what it needs to do to not only survive but thrive (first Bridesmaids reference).

Right now, I have a great job in sales, which any beginner would kill for – I am working for a great company, around great people, doing something that society says ‘I should be grateful for’ because someone would kill to have my job. But therein lies the problem. Someone else would love to have my job. Overall, I’m not happy with my situation. I have been working in the role for a year which isn’t that long in the scheme of life, but you know what? That’s a year of not being 100% happy, a year of waiting for something else to happen, a year of my where I have been distracted from putting my dreams into action.

So many people get ‘stuck’ on a path because they keep getting opportunities, they are good at something, they don’t back themselves to do something else. But I’m determined to give The Dream a chance. We each have a certain uniqueness to offer and no two of us are exactly alike. So we have an opportunity – to be the best possible version of ourselves and try to crack whatever it is we actually want to do with our lives. We can’t be the best possible version of someone else’s Dream. But we are the masters of our own. For most of us, we aren’t going to get that golden ticket lying down and waiting for it.

IMG_0865

So today, I decided to practice what I preach. I’m going out into the real world with my passion, my drive and the small amount of money I have in my bank account. I’m starting the chase right bloody now. If I commit myself to being the best possible version of me, and direct my energy towards The Dream, that surely is the recipe for a fulfilling life with very few regrets. It’s not going to always be easy, and it won’t always be fun, but it will always be alive – and hopefully, eventually, something’s gotta give. Will you join me in the hustle to be your best self? Cause girl, you gotta hustle. Even on the most uninspiring day of the week. #MondayHustle

#MondayHustle

“Stop overthinking and take the leap.”

Read more about Lucy’s inspiring career change here >>http://worklifesolutions.nz/lucys-reinvention-story-hustling-her-way-into-a-new-career/

How writing can save your life, boost your resilience and empower your warrior-spirit

Saturday, July 8th, 2017

Even if you’re not an aspiring writer there are loads of mindset strategies in The Prosperity for Authors Series to help you deal with life, build greater resilience and persevere with your dreams.

In fact, recently I put some of the strategies I share both in book two, Productivity Hacks: Do Less & Make More and the first book in this series, Developing a Millionaire Mindset, to good use after a terrifying encounter with a violent intruder.

Curiously, and thankfully, writing saved me—both before and after the aggressive trespass. I had woken around midnight and decided to check Amazon for one of my romances The Italian Billionaire’s Christmas Bride.

I had only been in my writing room for five minutes when I heard a van come up the long drive on our semi-rural property in The Bay of Islands.

Immediately I sensed danger. I knew instinctively it was the stranger who had come to our door the prior evening pretending to be lost.

Now, he returned again. He drove toward the house with his lights off, determined to hide beneath the cover of darkness.

Strangely, the Kiwis, New Zealand’s native, flightless and nocturnal birds that roam our property screeched loudly—as though warning me.

I heard the intruder swear. Terrified, I ran to wake my partner—and counted my blessings that he is a very alpha male with a black belt.

A long night involving the police ensued. And for three days this man with we later discover had a violent past and mental health problems continued to harass us —insisting we were hiding his wife and children.

It took some doing, but I refused to let him infect our lives, or impact my productivity any more than he had. Anger is such a destructive force. The best coping mechanism I know is to channel potentially toxic emotions into something I love—writing.

So I picked up my pen.

As I write this chapter just days after the event even though I can still feel the fear, the anxiety, the terror—it is less now. This event triggered buried memories of previous traumas involving obsessive, controlling men with a propensity for violence.

However, I have successfully ‘counselled’ myself by writing and journaling my way through my emotions.

As Catherine Jones writes in her aptly named book, Heal Yourself With Writing, creativity is therapy. “Journaling is a creative inner dialogue with one’s Self,” she says. And she is right.

Rather than lose further productive time I wrote my way through my terror and cleared space to create.

Rather than say, “I’m too traumatized, too tired, too uninspired to write,” I wrote anyway.

I focused on my goal for the day—in this case, to finish the edits for the first book in this series, Developing a Millionaire Mindset.

And I bribed myself with the promise of chocolate when I had completed my task.

Writing is my joy. My passion. My great love. And nobody, I vowed, would rob me of that. I would stay drunk on writing, I affirmed so that reality could not destroy me.

In time, I know I will use this experience for scenes in my fiction books and perhaps even pen a self-empowerment book to help others who may have experienced similar trauma. And of course, I have used this truly frightening experience in my life to write this chapter.

The experience also reminded me that I  should complete a half-finished manuscript, Keeper of My Heart—a romantic suspense about a woman running from a violent past and the handsome lawyer who protects her.

 

Mining for Gold

Is reality sucking the joy from your day? How can you stay drunk on writing?

 

 

This is an edited extract from The Prosperous Author: How to Make a Living With Your Writing (Book One: Developing a Millionaire Mindset by Cassandra Gaisford. ORDER THE EBOOK TODAY, SAVE and SEND YOUR ORDER CONFIRMATION AND RECEIVE YOUR FREE BONUS GIFTS—Click the Amazon link here getBook.at/TheProsperousAuthor

Develop A Millionaire Mindset Today!

Follow Your Passion to Prosperity!

Saturday, July 1st, 2017

FOLLOW YOUR PASSION TO PROSPERITY!

I’m so excited to be taking part in Ande Anderson’s Prosperity Summit. Ande, MS, RD, Co-Founder of AVAIYA & The Truth About Prosperity, is passionate about helping people become financially free. It’s Day 10 of the summit and my interview airs today!

In my interview with Ande you’ll learn the following:

-Residual Income benefits of being a self-published author
-Fast-track strategies to challenge limiting beliefs
-Tools to program your subconscious and empower your spiritual mindset
-Powerhouse techniques to develop an abundance mentality that attracts wealth

If you haven’t subscribed click here—
http://www.avaiya.com/bedosucceed/?ap_id=cgaisford

Blank bookcover with clipping path

It’s great timing with the release of my new book, The Prosperous Author: How to Make a-Living With Your Writing Book One: Developing A Millionaire Mindset.

The reception of the book has been better than I could’ve imagined (100% are 5-star reviews!).

Here are snippets of just a few of the reviews on Amazon:

“What I really like about The Prosperous Author is that it is a great book to read before you even put pen to paper. There are a zillion books on the market which tell us how to market and publish our books. This book stands apart from the rest in that it gets your head in the right mindset to create the best possible book. The prosperous author is overflowing with wonderful motivating and thought provoking quotes from bestselling and award-winning authors as samples and inspiration. This may be Cassandra’s finest book yet.” ~ Mimi Emmanuel, author The Holy Grail of Book Publishing

“A lot of great insights on how to become a more positive, passionate and prosperous writer. I loved the second part of the book “Cultivate a burning desire”. It really motivates me and inspires me to see how successful writers think and act.” ~ Thibaut Meurisse, blogger

“The Prosperous Author is a great read that really dives into the mindset of what it means to not just prosper financially but to live a successful and well-balanced life based on health, happiness and close relationships. This book is definitely for the reader who lacks self-esteem and wants more of it, wants to overcome perfectionism, or has doubt and uncertainty and needs to break beyond these barriers. The Prosperous Author can show you how to do all of that. This book is well-written, structured and serves as an excellent resource for authors and people looking to fill up their lives with positivity for achieving their goals and objectives. A definite “Good Read” recommendation.” ~ Scott Allan, author Do it Scared

If you’ve finished the book, would you mind sharing what you thought? Please take a moment to add a brief, honest review of  The Prosperous Author: How to Make a Living With Your Writing (Book One: Developing A Millionaire Mindset) here

Develop A Millionaire Mindset Today!

Even if you’re not an aspiring writer there are loads of mindset strategies to help you deal with life, build greater resilience and persevere with your dreams. In fact, recently I put some of the strategies I share to good use after a terrifying encounter with a violent intruder—something I’ll tell you more about later!

If you think would be a good fit for your friends, fans, clients etc.—please share this newsletter and link.
getBook.at/TheProsperousAuthor.

To your peace and prosperity!

 

P.S. Reviews go a long way to help books we care about and that make a difference reach more people. Please add your review here.

P.P.S. Free for a limited time! Order your copy of Developing a Millionaire Mindset today, email your receipt, and receive the following FREE bonus materials. Click here before the deal expires—getBook.at/TheProsperousAuthor.

BONUS GIVEAWAYS

Order The Prosperous Author: Developing A Millionaire Mindset eBook, save and send me your receipt, and receive FREE special bonus gifts!

 

The Prosperous Author 5-Part Video Mini-Course

FREE copies of my Amazon best-sellers:

Find Your Passion and Purpose

Box Set Mid-Life Career Rescue Series

The Art of Success: Coco Chanel

Click here for instant access to your FREE Productivity Hacks Checklist

How to finance your writing career

Wednesday, June 28th, 2017

FINANCE YOUR WRITING CAREER WITH THESE SIMPLE AND SAVVY STRATEGIES

You may not have the cash at the moment, and the economy may not be ideal, but that doesn’t mean your mind can’t be working on your ideas and creating the way to a better future. Look for opportunities in every climate. That’s leverage

~ Cassandra Gaisford

Many people dream of writing a book or making a living from their writing but say that lack of spare cash is holding them back. They prevent themselves from choosing what they want to do because they fear there won’t be the necessary money or support to allow it.

But money doesn’t have to be an obstacle to seeking more fulfilling work. Financing a career change, despite all the obstacles in your way, involves a conscious commitment to move forward, and a willingness to think laterally and pragmatically about a range of financial options.

There are many different ways to finance a career change including: consolidating debt, future-gazing and demand creation, career combo-ing, seeking investors, using equity, reducing outgoings, generating extra cash flow, and applying for funding.

The discipline needed to reprioritize your finances will be easier, and the sacrifices more bearable, if you allow your desire to drive you. Let’s take a closer look at some of the possible financing options:

 

Rewrite your goals. List all the benefits making a change will bring. These may include better health, more money in the longer term or improved relationships with loved ones.

 

Assess your current situation. Get an accurate picture of all your outgoings and expenses. Consolidate debt. Seek financial advice if necessary.

 

Get a reality check on your future plans. Is there a current or future demand for your writing? Could you create one? What is the true cost of making a change? Isolate costs against benefits: cash in against cash out. How much money do you really need to spend and create?

 

Earn more. Think laterally to create cash flow. A job doesn’t have to be a full-time thing. Can you finance your career by doing a career-combo, working in a variety of different ways or for several employers? As you’ve read, many people work at several jobs to earn extra cash.

 

Generate extra cash flow by increasing the money you earn. Some possible strategies include: negotiating a pay rise in your current position; taking on a new higher-paying role; or turning a hobby into cash flow.

New Zealand based, USA Today bestselling historical romance author Bronwen Evans, for example, took on a high-paying, high-pressure, one-year communications contract to allow her to take a year off so she could pursue her dream of becoming a full-time novelist.

 

Seek investors. Use other people’s money to create the momentum you need. Remember there’s good borrowing—borrowing to increase wealth, and bad borrowing—borrowing so you can consume more. Most people spend all their spare income on non-asset-producing consumption.

Banks, family members and friends are all possible sources of investment income. Sam Morgan, who established the on-line trading company TradeMe, convinced his dad to back him, and earned millions of dollars in return. You may not pay back millions, but if your idea is sound, your investors can sleep at night knowing they will be repaid.

 

Utilize equity. Burt Munro, whose story was made famous in the movie The World’s Fastest Indian, mortgaged his home. Could you use the equity in your own home to finance your career? If you don’t want to re-mortgage you could try asking for a mortgage holiday. Many banks allow 2–3 months of no mortgage payments.

As fashion designer Calvin Klein once said,  “I took the risk of putting my money on the line for the company.” Are you prepared to do the same thing?

 

Share the load. Who else has a stake in your success? Perhaps they may be able to inject more cash into your joint cash flow or pitch in and share the family load. New Zealand romance author Leanna Morgan asked her husband to take on the day-to-day family commitments so she could focus on her writing. Today she’s a USA Today bestselling author who sells up to 300 books a day and has legions of fans in America. She’s also the CEO of her own publishing company. In just two years, Morgan has gone from an unknown writer to one who earns over $200,000 a year, allowing the mother-of-two to give up her job as a Libraries and Arts Manager to concentrate on her writing. She recently shared with me that her goal is to make a million dollars, and more, from her writing.

“If anyone had told me two years ago that I’d be able to resign from a job I loved to become a full-time writer and publisher, I would have smiled and thought they were slightly crazy. But believe it or not, that’s what happened,” she told journalist Anna Kenna.

“Her success has not been without sacrifice, including little sleep and less time with husband Tim and her two children, aged 12 and 17,” Kenna writes in her article.

“I’d be up at 5.30am, getting in a few hours of writing before work, and writing in the evening when everybody else was asleep.”

So she could devote herself to writing, Leanna’s husband Tim shared more of their responsibilities.

“Tim took over running the house and organising our children,” Morgan says. “He did it to support me, but also because he could see the potential benefits of my success for the whole family.”

Sharing the load, hard word and commitment have yielded success beyond her and her family’s dreams.

“It’s taken away the financial stress, allowed us to take a nice holiday and to look forward to a future we never considered possible,” she says.

Find out more about Leanna Morgan here www.leeannamorgan.com and read the rest of this article, including why it’s a brilliant time to be an independent author, here >>

 

Reduce outgoings. Review your current commitments and expenditure. Proactively look around to make sure you are getting the best deal possible on your insurance, mobile phone plans, mortgages and other regular financial commitments. Take note of your savings and squirrel the extra money away for a rainy day.

John shopped around for a better deal on his household insurance and saved himself over $600 annually in premiums. He also negotiated an installment plan with creditors so that he could increase his credit debt repayments, saving over $5,400 in interest charges annually.

 

Get funded. Many people and organizations offer sponsorship and various forms of funding to help people pursue their dreams. Without the help of a grant from Creative New Zealand, author Lloyd Jones may never have written Mr Pip—the same book for which he won the prestigious and lucrative Man Booker Prize. The book was later made into a film.

Check out crowdfunding as an option, as Heather Morris initially shared in the chapter Knock The Bugger Off. Her attempts to finance her film script lead to a multi-national publishing deal.

 

Multiply your income streams. When authorpreneur Kevin Kruse made the move to self-employment he decided to record his financial success, complete with the highs and lows by publicly sharing his income reports on his blog. There’s lot of inspiration for anyone about to embrace change here:

http://authorjourneyto100k.com/income-report-december-2015-and-full-year/

Like many business people, Kevin knew early on, that having a variety of income streams would help him manage cash-flow.

“I went into this whole thing knowing that to make the money I wanted to make I would need to diversify my income. I knew I’d need to spend time speaking, creating online courses, and marketing.”

It is a common and successful strategy used by many business people, especially those working creatively. Ruth Pretty, for example, is a chef, newspaper columnist, cookbook writer, wedding venue provider, caterer and cooking school tutor. The common theme? Her pursuits all center around her passion for food.

Amongst other things, photographer Carla Coulson is a portrait photographer, magazine photojournalist, tutor, and travel photographer. At the time of writing, she has retrained as a life coach and now offers creativity coaching and wellness workshops.

Italian designer Giorgio Armani has a flourishing clothing empire, a swag of luxury hotels, a music production company, and an interior design business. And these are just a few of his multi-billion-dollar revenue lines.

I am a self-empowerment author, coach, holistic psychologist, romance writer, brand manager, and novelist of art-related historical fiction. I also write marketing materials (blogs, newsletters, website content etc.) for small businesses, and train people to become certified life and career coaches.

As my writing income grows I’m making a conscious decision to spend less time in some of these areas and more in others.

You may wish to focus on one income stream, but if this doesn’t work for you, consider diversifying. This will help you ride any fluctuating financial currents.

 

Remind yourself that money is not a measure of your true worth. Clarify what’s important to you. As Richard Branson said, “I don’t work for money, that’s too shallow a goal.” Lucky for him his passion for having fun has netted him millions—as it has for James Patterson and other prosperous authors.

Whatever path you choose, be sure to work with love. Sonia Choquette, author of Your Heart’s Desire echoes this view: “When you work with love you draw others to you. Embrace this truth. The reason for this is that love is the highest vibration on earth. When you work with love people feel it, are helped by it, and return to it. That’s why love is the best marketing tool around. Because it is so attractive, it pulls right to you what you need.”

 

The Money or Your Life

His Holiness the Dalai Lama, once said, “Choose a job that allows the opportunity for some creativity and for spending time with your family. Even if it means less pay—it is better to choose work that is less demanding, that gives you greater freedom, more time to be with your family and friends, engage in cultural activities or just play. I think that is best.”

This really spoke to me and was one of the primary reasons I chose to scale back my successful international consultancy. Time is more valuable to me than money. I can always find ways to get more money, but it is impossible to find more than 24 hours in any one day.

Be careful what you chase. Is it more money, or a better quality of life? With planning, it just may be possible to do both says Timothy Ferriss in his bestselling book, The 4-Hour Work Week.

His central premise is to automate everything so you can live and work independently, free from a fixed location. If this is something that appeals to you I highly recommend picking up a copy of his book.

We’ll also dive deeper into simple but savvy productivity strategies in Book Two, of The Prosperity for Authors series, Productivity Hacks: Do Less & Make More.

In this book, you’ll learn how to work less and produce more, including powerhouse productivity tools you can harness to help you finish what you start, create new books and take them to market so you can sell them faster.

 

Mining for Gold

Brainstorm or list as many ways as possible that you could finance your career. Seek suggestions from others to widen the possibilities. Ask your way to success.

Check out this interesting article http://tommorkes.com/the-complete-guide-to-crowdfunding-your-book/.

Read a copy of my book Mid-Life Career Rescue: Employ Yourself and find out how one man financed his career and reclaimed his life.

 

This is an edited extract from The Prosperous Author: How to Make a Living With Your Writing (Book One: Developing a Millionaire Mindset by Cassandra Gaisford. ORDER THE EBOOK TODAY, SAVE and SEND YOUR ORDER CONFIRMATION AND RECEIVE YOUR FREE BONUS GIFTS—Click the Amazon link here getBook.at/TheProsperousAuthor

Develop A Millionaire Mindset Today!

Click here for instant access to your FREE Productivity Hacks Checklist

Book Marketing With Visual Content. 3 Ways To Stand Out From The Crowd With Images.

Monday, June 26th, 2017

I’ve recently released a new book The Prosperous Author: Developing A Millionaire Mindset and I’ve been thinking about ways I can spread the word using visual content. I also want to know what content is most effective.

These are a few of my first attempts with imagery. I use Canva (www.canva.com) for most of my social media designs and the layouts you see below

I asked myself a couple of questions as I created these. Are the quotes 1.) inspiring 2). do they evoke emotion 3.) do the offer a promise or sense of the benefits readers will gain from reading The Prosperous Author: Developing A Millionaire Mindset?

I know I still have work to do but I wanted to share my journey with you. Please email me or post your comments below. I would value your feebback.

 

 

 

One thing I found helpful was a recent blog post by Canva, “How To Create Impactful Blog Graphics”, Written by Maria Jose, this article has loads of helpful tips (I used some of her them directly in this post, but I highly recommend you check the full article).  Here’s what Maria shared:

Before diving into creating a cool header image or in-post graphic, it’s important for you to take a step back and define which visual elements — typefaces, colors or patterns — you’ll be using as building blocks to create any and all graphics for your blog. Essentially, you’ll define a visual style for your graphics and create a style guide to safeguard its integrity. ~Maria Jose

 

01. Create a Style Guide for Your Visual Content

Taking this on board I created a template using my book cover as a guide. In Evernote and Word (as a backup) I created a note I could refer back to when I needed. And in Canva I created the above, taking care to be consistent with font and colors.

 

02.Photography Style

Just like with everything else, you’ll want to aim for consistency among the photographs you use in your graphics or on your blog.This doesn’t just mean using the same filter. It means aiming for consistency in lighting, composition, and editing among all your images. If you are laying text on them, be sure to set it in similar ways and naturally, using one of the typefaces you’ve selected before. ~Maria Jose

I’m still defining my photography style. But I know that I’m after positive imagery that evokes and supports the key messages in  The Prosperous Author: How to Make a Living With Your Writing (Developing A Millionaire Mindset).

When selecting images one thing I am mindful of is my color palette? Whenever possible, I try to incorporate it into photographs for my graphics too. Blues and golds—and a splash of white. These echo the themes of creative freedom, inspiration, out-of-the-box-thinking and a millionaire mindset—key messages in my book. Canva recommends throwing in props that are the same color as my palette, backgrounds and tying in my own color to help create lovely details.

03.Determine Which In-Post Graphics You Will Use the Most—and where you will share

Armed with your brand new style guide, define what your graphics content is as it will inform your design. Seek to understand exactly what you wish to communicate or accomplish with each graphic and let that knowledge drive your blog graphic’s design. With that in mind, chose the best way to communicate. ~Maria Jose

Joanna Penn’s blog post (click here to read) shares several strategies and platforms to take your great visual content and share it with your readers, including Pinterest (check out my Pinterest collection here https://nz.pinterest.com/cassandranz/the-prosperous-author-book-millionaire-mindset/.)

Of course, there are loads more places to share. Facebook, Twitter, Instagram and more. At the same time, video and infographics have become powerful tools for authors looking to communicate more easily with readers.

 

 

Some Initial Thoughts…

 I surveyed some of my readers and here’s a few initial comments—it’s always good to get feedback. You can then decide where to from there.

Re the image with the ‘heroes’ – “Personally I’m not a big fan of the transparency. I find it rather confusing.”

For anyone who has dreamed of becoming an author.

 

For anyone who wants to make a living from books.

 

This is the book to make your dreams a reality.

 

Follow your passion to prosperity.

 

 The Prosperous Author: How to Make a Living With Your Writing

(Book One: Developing A Millionaire Mindset)

 

To purchase your copy and learn how to follow your passion to prosperity, click here to go to your online bookshop.

 

 

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NEW RELEASE. The Prosperous Author: Developing A Millionaire Mindset

Thursday, June 22nd, 2017

For anyone who has dreamed of becoming an author.

For anyone who wants to make a living from books.

For anyone who wants to release the fear of failure, get motivated and achieve success. . .

This is the book to make your dreams a reality.

 

In my new book The Prosperous Author: Developing A Millionaire Mindset I reveal dozens of insights based on survey research, my professional achievements and the success secrets of extraordinary artists, authors and creative entrepreneurs like Tim Ferriss, James Patterson, Paulo Coelho, Nora Roberts, Arianna Huffington, Oprah, Isabel Allende, and many more.

It’s one thing to write a book, it’s another thing entirely to make a living at it.

Developing a prosperous mindset is the foundation skill from which all else follows.

So many famous stories are about having belief in yourself and achieving your potential.

But in many of us, there is a hesitant skeptical part of ourselves that knows, “I probably should believe in myself more, but what if I am deluding myself? What if I’m not good enough?”

I know this feeling very well. For many years I struggled with a negative mindset. I started books and other writing projects and never finished them. I told myself I wasn’t good enough. Who did I think I was writing a book? What if I failed? What if my books never sold? And loads of other messages that kept me stuck in a soul-sucking day job I hated. But, using the techniques I share in The Prosperous Author: Developing A Millionaire Mindset I’m not only making a living from my writing but I’m inspiring other people to follow their dreams too.

Perhaps you’ve bought into the myth that you can’t make money from your writing. For years, the fallacy of the starving artist has pervaded our culture, leaching into the minds of creative people and stifling their dreams.

But the evidence-based truth is that the world’s most successful authors and artists do not starve. In fact, they thrive by leveraging off the power of their millionaire mindset and capitalizing on their creative strengths.

The Prosperous Author: Developing A Millionaire Mindset is a blueprint for mastering five principles of success.

By fuelling your desire, mastering your subconscious mind, maintaining optimum health, empowering your relationships, making a commitment to turn pro and slaying obstacles, you’ll elevate your attitude to success itself and create the ultimate mindset.

 

Though it was written for writers, the principles and strategies can be embraced by business entrepreneurs, actors, dancers, painters, photographers, filmmakers, and thousands of others around the world who want to enhance their mindset

A must read for anyone who wants to make a living from their writing, or earn extra income on the side!

ORDER THE EBOOK TODAY AND RECEIVE YOUR FREE BONUS GIFTS—Click the Amazon link here getBook.at/TheProsperousAuthor

BONUS GIVEAWAYS

The Prosperous Author 5-Part Video Mini-Course

FREE copies of my Amazon best-sellers:

  • Find Your Passion and Purpose
  • Box Set Mid-Life Career Rescue Series
  • The Art of Success: Coco Chanel


Develop A Millionaire Mindset Today!

 

ORDER THE EBOOK TODAY AND RECEIVE YOUR FREE BONUS GIFTS—Click the Amazon link here getBook.at/TheProsperousAuthor

Harness the biology of belief: how to unleash the power of consciousness, matter & miracles

Friday, June 2nd, 2017

I told my audience that if they changed their beliefs they could change their lives

~ Dr. Bruce Lipton, cell biologist

It’s the messages you tell yourself that matter most, says celebrity hypnotherapist and author, Marisa Peers. “Belief without talent will get you further than talent with no belief. If you have the two you will be unstoppable.”

You may not be aware of your own self-limiting beliefs and patterns, or the negative, confining impact of others’ beliefs about you. Perhaps you’ve defined your life according to what others think you are capable of or believe you should settle for.

To get at some of the core beliefs standing between you and your desired success ask yourself, “I’ll do anything to achieve (insert goal/dream) just don’t ask me to do that (insert the fear or belief that holds you back).

Acknowledge the things you don’t believe and challenge them. Interview your beliefs by asking them the following questions.

“Where’s your evidence for that?” (That being whatever you fear or hold to be true?)

“What’s the worst that could happen if you pursued your passion? How bad would that really be? How can you increase the likelihood of success?”

“What tells you that you could follow your dreams?” (a nice shift from focusing on the problem to looking for solutions instead).

“What have you tried recently that worked? What you are you doing now that works?”

“Who do you know that is happy at work? What could you learn from them?”

“How does your (supportive other) know you can do this? What difference will it make to them when you are happier and more successful?”

You’ll find other helpful strategies to challenge self-limiting beliefs in my book, Boost Your Self-Esteem and Confidence: Six Easy Steps to Increase Self-Confidence, Self-esteem, Self-Value and Love Yourself More.

I’ve also included a helpful section in my book, Mid-Life Career Rescue: What Makes You Happy. In this book, I share my experience following reading The Biology of Belief: Unleashing the Power of Consciousness, Matter & Miracles, by Dr. Bruce Lipton.

Your Challenge

So often we aren’t even aware of what our self-limiting beliefs are. If your beliefs are ingrained, or you keep sabotaging your own success, seeking help from a qualified practitioner with expertise in reprogramming stubborn, disempowering beliefs may be a game-changer

Chances are you don’t need to see a therapist to move beyond self-limiting beliefs, but if you do, go and get help. There’s magic in that

You can also learn from some of the most powerful, effective and simple techniques used by practitioners working in the realm of positive psychology and mind reprogramming—including hypnosis

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mindset the new psychology of success-faith and the millionaire mind

Monday, May 29th, 2017

As Adam Markel writes in his book, Pivot: The Art and Science of Reinventing Your Career and Life, “Just because you can’t see the steps doesn’t mean they aren’t there. There’s a word for this type of behavior. It’s called faith.”

Keep your faith strong by reminding yourself of your purpose, stay positive and keep away from cynics.

Julia Cameron, an active artist and author of The Artist’s Way and another thirty or so fiction and non-fiction books, advocates relinquishing too much effort and turning energy instead from one of stressful striving, to cultivating faith and trust.

Prayer, gratitude, acceptance and unwavering belief that everything happens for a reason, are just some of the many strategies she encourages people to embrace.

If doubt is dampening your enthusiasm and confidence and faith is something you’d like to cultivate, you’ll find strategies to empower yourself throughout my Career Rescue series.

Mid-Life Career Rescue-Three Book Bundle-Box Set (Books 1-3): The Call For Change, What Makes You Happy, Employ Yourself—available from Amazon here—getBook.at/CareerRescueBox

You may like to check out Julia’s book Faith and Will or find your own sources.

Your Challenge

Tap into the awesome power of meditation, yoga and a spiritual faith-based perspective to help you maintain a positive expectancy, manage stress and increase your intuitive, creative powers.

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How to finish a book, film-script or any other stalled project: knock the bugger off

Sunday, May 14th, 2017

 

“Giving up on telling this story was never an option for me.” ~ Heather Morris

I first met Heather Morris when she came to the Bay of Islands in New Zealand from her home in Melbourne to visit her brother, and my friend, who had been given a terminal diagnosis of cancer. As you can appreciate this was a very distressing time. Yet, as we discovered we all had a passion for telling stories, and as we shared our writing inspiration we all felt encouraged, emboldened and filled with light.

And with this came renewed hope. Not just for her brother, who was inspired to crack on with his own writing projects,  but I was also reminded of the finality of life.  For a small moment in time, we all escaped our worldly concerns and became excited by Heather’s “overnight” (not!) success with the publication and resulting worldwide interest in her novel, The Tattooist of Auschwitz.

The novel is based on the true story of Slovakian Jew Lale Sokolov, who was forced to tattoo the numbers on his fellow victims’ arms that would mark them for survival, and who used the infinitesimal freedom of movement his position gave him to exchange jewels and money taken from murdered Jews for food to keep others alive.

As Heather said to me, The Tattooist of Auschwitz is also a remarkable love story.

“BTW my book is the true story of the Tattooist in Auschwitz concentration camp and the girl he fell in love with when he held her hand and tattooed a number on her left arm, and how they survived for two and a half years in that danteesque circle of hell, got separated, found each other, married and lived very happily for over 50 years.”

I invited Heather to share her story and she generously emailed me the below:

I met Lale Sokolov in December 2003.   I was 50 years old and had been dabbling in learning and writing screenplays, he was 87-years-old and his wife, Gita, had died two months earlier. 

A friend of a friend of their son, Gary, asked me to meet Lale to hear the secret he’d kept for over fifty years and which he wanted to tell someone before he ‘hurried up and joined his beloved Gita’. 

Over the next three years our friendship grew as slowly his story was revealed to me piecemeal, often told at bullet pace with limited coherency and with no flow or connection to the many, many stories he told.  

It didn’t matter.  I fell under his spell. 

Was it the delightful Eastern European accent?  Was it the charm this old rascal had lived his life dispensing? Or, was it the twisted convoluted story I was starting to make sense of, the significance and importance of which was beginning to dawn on me. 

It was all of these things and more.  I was spending time with ‘living history’ and was being given a story to tell for which I am honoured and privileged to have been entrusted with.

Fast forward to 2017—14 years after my fateful meeting with Lale Sokolov.   It took me two years to get the story I would eventually write into a screenplay.   He got to read it and loved it. 

I sat with him and held his hand and said goodbye to him the night he died.  At that time I vowed to never stop trying to tell his story.

A film production company optioned the script from me for three years, then another two years but failed to ‘get it up’.  

I took the option back and after a rewrite started entering it in screenplay competitions around the world.  It did well, often a finalist and won the International Independent Film Awards in 2016

I was receiving comments from film executives that the story ‘not only should be told, but must be told’; that it was ‘oscar bait’.   But still no-one came forward to talk production.

Then a light-bulb moment when I decided to write it as a novel, something I had no experience with and had never written or studied as a writing medium. 

On the advice of one of my sons to help with ‘free promotion’, I did a Kickstarter campaign to  raise funds to self-publish. From this campaign a local publishing company in Melbourne approached me and signed me up. 

I attempted to write while working full-time in a large Melbourne hospital and being the accommodating grandmother to my son and his wife, my daughter and her husband and their three little ones.  

I was getting no-where. 

I’m lucky to have family living in San Diego, California who have a holiday house on the top of Big Bear Mountain.  In the middle of their winter, in six feet of snow I squirreled myself away for four weeks and as Sir Edmund Hilary said ‘knocked the bugger off’. 

The parent company of my publisher came to Melbourne in February and heard about my story.  The have now taken over the publishing, sold foreign language rights to 13 countries and done a deal with Harper Collins in the U.S. to publish there.  And the screenplay? Stay tuned—some heavy hitters in Hollywood are vying for it. 

I am now 64-years-old and about to embark on a journey beyond my wildest dreams as I travel promoting the book and hopefully in 2-3 years time a film.  

Giving up on telling this story was never an option for me.  Yes, months went by when I did nothing to further it as life got in the way.  I tell myself it is The Tattooist’s time, I had to hang in there, seek out avenues to have the story heard and eventually one paid off.  

I don’t kid myself that I’m a great writer. I am privileged to have been given a great story to tell and I hope Lale and Gita would be proud of the job I’ve done telling their story.  I have received the ultimate validation of my attempt from their son who doesn’t want a word changed.  

A lot of very talented people / editors both in Melbourne and London will produce a book which I am honoured to have my name on.  My family keep telling me they wouldn’t be doing that if I hadn’t written it in the first place.  

I have two quotes on the wall near my desk, the one mentioned above by Sir Edmund and one from one of my favourite screenwriters William Goldman who references the children’s book ‘The little engine that could’.  

“Just get the @#%&% engine over the mountain.”

Harper Collins have come on board as the publisher in the U.S. and Canada, and major film companies are bidding for the movie rights. Stay tuned!

Heather’s story is a powerful reminder not to give up on your dreams. Tenacity, perseverance, patience and the ability to adapt are big factors in her success—and many other attributes as well, including talent! She began with a film-script and then taught herself how to turn a script into a novel. She also taught herself to fund her dreams via the Internet—and opportunity then came knocking.
It’s a reminder to us all that many times you grow into your dreams, and a commitment to continual learning is essential. As is hanging onto a success mindset. As Heather said, “Giving up on telling this story was never an option for me.”
Heather also proves what Napoleon Hill so famously wrote in his classic book Think and Grow Rich, most people don’t achieve their success until their sixties and beyond.
Later, more good news came too—her brother’s cancer has taken a u-turn. The medication he is on has slowed, and in one case slightly shrunk one of the tumors in his lung, and his oncologist is extremely happy with the slow progress of the disease. Who knows what further miracles the future will bring. But we all agree—there is power in story and in creativity!
So what are you waiting for? It’s never too late to make it big!

Blank bookcover with clipping path

This is an edited extract from The Prosperous Author: How to Make a Living With Your Writing (Book One: Developing a Millionaire Mindset) by Cassandra Gaisford. ORDER THE EBOOK TODAY, SAVE and SEND YOUR ORDER CONFIRMATION AND RECEIVE YOUR FREE BONUS GIFTS—Click the Amazon link here getBook.at/TheProsperousAuthor

Develop A Millionaire Mindset Today!

Although this book was written for writers, the principles and strategies can be embraced by business entrepreneurs, solopreneurs, actors, dancers, painters, photographers, filmmakers, and thousands of others around the world who want to enhance their productivity, do less and make more.

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Rebirthing a New Career: Lynnie’s reinvention story

Thursday, March 9th, 2017

Lynnie Galloway’s personal story of reinvention is an inspiring call to action for us all. Despite her fear of letting go of a career that’s been familiar to her for over two decades, she’s preparing to transition from midwifery to becoming a career and life coach. We first connected many years ago when Lynnie approached me about training to become a Worklife Solutions Certified Career and Life Coach. But as you’ll read, she embarked on training with another provider, only to find it didn’t meet her needs.

But that’s not the real story. The real story is her vision for her coaching business, The Treasure Chest, and her deep desire to help herself and others give birth to their dreams.

I will let Lynnie tell her story, but one of the things I most love  (as you’ll read below) was the way her ‘mentor’ encouraged her: “Christmas last year, my sister said to me ‘you have been telling me the same thing for about the last 3 years, it is time to do something about it’.

Every great story is drawn from intentions and obstacles. To be the hero’s and heroines of our own stories is what makes life rewarding.

Many of the questions I asked Lynnie are drawn from screenwriting legend Christopher Vogler and his guide to story structure (inspired by the work of Joseph Campbell’s “The Hero’s (and heroine’s) Journey. I’ve put some of the stages in brackets.

 

Why did you decide to train to be a life coach? Describe your everyday existence work wise (The ordinary world)

My everyday work existence: I work as a hospital based midwife in a medium sized Maternity Unit.   I work 8 hour rostered and rotating shifts and work across the scope of practice as a midwife which includes Antenatal, Delivery Suite and Postnatal.  No two duties are ever the same!!  It is busy!!!

Back in April 2014, during one of my quiet times, I had read this Bible verse that jumped out at me which talked about being ‘led out’ of the place where I was working.  Those verses have stuck with me over the last 3 years.  Hence when I completed your passions booklet and found that none of my desires were related to midwifery now, that confirmed it to me that how much my own desires had changed in the last 3 years.  Going through burnout towards the end of 2014, I realised than again that something had to change in the work situation as I couldn’t carry on as I was.

The burnout issues related very much to-

1.  clash of values eg I love quality time with people but the institution dictates the boxes to be ticked off

2. Unable to get the time off that I needed for holidays

3. The acuity and busyness of the place, I don’t seem to manage that the same as what I did before.  I think it is related to age and stage of life too.

 

What factors influenced your decision to train with Worklife Solutions/Cassandra? (call to adventure)

I had come across Worklife Solutions (Cassandra) as a training provider back in 2014 but just wasn’t sure at that time.  Decided on another education provider which has provided me with a foundation in coaching but last year realised that I wanted more discussions regarding putting sessions together, evaluating and discussing this with a mentor and someone whom had been walking the talk for a long time.   This was not provided by the previous education provider.  

The above factors influenced me to contact Cassandra again.  I was looking for a different type of training, wanting someone who has such a solid background in coaching and whom could offer more input regarding sessions planning and feedback, starting a business etc.

 

You initially considered training several years ago? Why did you delay? (Refusal of the call)

Last year I wasn’t in a position to carry on with coaching due to a number of factors.  I did enrol again (with another provider) but as I wasn’t able to get the practical help needed and with the combined work schedule, projects and travel, my time just went!!  Towards the end of the year, coaching kept coming up more and more and I knew I had to do something about it.

 

Who or what encouraged you to train? (Meeting the mentor)

Initially it was a friend whom suggested I should give coaching a go and it just stuck with me.   I had been looking at a change in career for some time.

 

What was the pivotal moment, turning point or catalyst to saying ‘yes” now and committing to action i.e. enrolling, paying your fees and locking in a start date (crossing the threshold)

Christmas last year, my sister said to me ‘you have been telling me the same thing for about the last 3 years, it is time to do something about it’.

While looking at other education providers for coaching, I had also downloaded Cassandra’s free booklet on finding your passions (available to people who subscribe to the newsletter here www.cassandragaisford.com).  I worked through the workbook and the light dawned when I realised that none of my passions were in midwifery now.  That was ‘a light bulb moment’ or what I would call ‘a God moment’ as I had had the sense for a few years that I was been led out of midwifery.  I was filled with such a sense of peace about it that I knew it was right to contact Cassandra again.

 

What challenges did you face? (Tests, allies and enemies)

Even though I have been a midwife for 26 years, it is what I have known.  I have worked in NZ and overseas and in many challenging situations.  Stepping into a new situation and the unknown and training as a coach is both exciting and challenging as I am moving outside of my comfort zones

 

The final destination lies ahead—what steps are you taking to prepare for successful completion? (Approaching the innermost cave)

• My plan is to move on with the life and career coaching training.  Steps have been made.

• Started a journal – which includes timelines, ideas, and words of encouragement.

• Commenced reading Cassandra’s book on Mid-Life Career Rescue which I am finding helpful

 

What fears, if any, do you feel you must overcome? (The crisis/supreme ordeal)

Starting a business

Getting on with the coaching itself

 

Crossing the threshold—describe what you and your life will look like when you return with your treasure:) (Seizing the reward, The Road Back.)

At this stage, it is a bit hard to see this part.  I am sure more of this will come as I proceed through the course and get on with the coaching.

 

What last tests do you feel you may face? How will you know you are reborn into a new and beautiful form ( The Climax/resurrection)

I am thinking about how I can grow a business and market it!!!  These are foreign concepts at present.

 

Finally the treasure is yours. Begin with the end in mind – what does this look like, feel like, what can you hear etc – engage of the senses to make your vision/treasure real. (Return with the elixir)

I started to catch a glimpse of this when I realised that my passions had changed and was excited by this.  I look forward to learning and developing as the training unfolds.  I’m sure there will be more to share as time goes on.

What a wonderful sign Lynnie had during her “God moment.” A deep sense of peace is definitely sign of alignment with spirit energy and being guided toward your purpose. Wonderfully her purpose is tied to a goal which is to help others achieve transformational change.

If you’d like to learn more about how you can follow your passion and purpose and create a rewarding career, click here http://www.worklifesolutions.nz/coach-training

How to start a business on the side while holding down your job

Monday, February 13th, 2017

Start a business on the side while holding down your job. Or take the leap to self employed bliss. Choose and grow your own business with confidence.

A big shout out to my client who has started her business today—while holding down her current job. Catherine’s started smart by taking over an existing business – check it out here http://www.lifeconsulting.co.nz/

Learn from other inspired and inspiring entrepreneurs and make a calculated leap to self-employed freedom and fulfilment. Fourteen individuals tell you their stories in  Mid-Life Career Rescue (Employ Yourself): How to confidently leave a job you hate, and start living a life you love, before it’s too late. Their backgrounds and dreams are as unique as you are. What unites them is their creativity, passion and integrity. In my latest book Mid-life Career Rescue: Employ Yourself they share their fears, their struggles and their joys as they overcame obstacles and pursued their dreams of self-employment. Here’s an excerpt:

“Wild horses wouldn’t drag me back to working for someone else.”
Alan Sugar, Entrepreneur and host of The Apprentice, UK

They were doing something they love; their passion drove them.

The list below is what they have in common. As you read this list think how many strategies could apply to you:

Making money was not their sole motivation. Their businesses grew from a desire to serve others; they were not trying to force something on others or to make a killer sale. Instead, they wanted to make a positive difference and create something of value. They didn’t badger people into buying their goods or service.

  • They cared about whether or not they could help a prospective client. If they could, great. If not, they were either quietly persistent until they were needed, or they moved on.
  • They planned for success. Their business and marketing plans were living documents and they managed their finances extraordinarily well.
  • They shared. They communicated their vision, goals and plans with those important to them, and they researched their clients and stakeholders constantly to learn how to do things better together.
  • They listened. They listened to their staff, their families and their clients. Then, and only then, when they understood their issues, fears, needs and desires did they offer a solution.
  • They started smart. When employing others, whether on contract or as salaried staff, they hired the right people for the right job. And, when necessary, they gave their people the training, systems, environment and recognition to do their job well.
  • They took calculated risks. They always looked before they leapt, but they leapt nonetheless. Courage and confidence was something they built as they went.
  • They believed in themselves, or faked it! Even professionals doubt themselves – but they don’t let self-doubt win.

“You have to believe in yourself. Even when you don’t, you have to try,” encourages Serena Williams, tennis super-star and 21-time Grand Slam champion.

“There are moments when I am on the court and I’m like, ‘I don’t think I’m going to be able to do this’. But then I fortify myself and say, ‘I can, I can’ – and it happens. If you believe in yourself, even if other people don’t, that really permeates through and it shows. And people respect that.”

If the strategies above sound like things you can do, or are willing to try, chances are self-employment is right for you. Be sure to get off to a good start, and be inspired by those who have walked the path of success.

Client Success Story: Business Can Be a Wonderful Box of Chocolates

Lisa Conroy, Director and Empowerment Coach for women’s lifestyle, career and wellness. Box of Chocolates, www.boxofchocolates.co.nz

Lisa Conroy’s passion for helping others led her to start her coaching business. The seeds of change were also cultivated during a stressful time in her former job.

Leading up to my coaching training I had been working for a major sporting organisation for eight years. They were going through massive change and unsettling times. I was up to my fourth restructuring with this company, and management informed us that they were moving the organisation to another city. It was an eight-hour drive away, and an expensive place to transport my family to live.

It had been a toxic environment for some time, HR was non-existent, and I saw first hand during this time of transition amongst the team, the effects of stress and uncertainty. I knew going to the new venue was not in my family’s best interest, so I had to think about my options, which led to a call for change. The idea of coaching and helping others with their life and career goals appealed and seemed to be a growing industry.

I did some investigating and found Cassandra Gaisford and her Worklife Solutions Career and Life Coaching certification programme. Her personality, variety of skills and zest for life just really resonated with me.

I realised becoming a life coach would allow me the freedom, flexibility and independence to do work that I loved in an industry that seemed very rewarding and much needed.

I knew it would be a steep learning curve, but I love a challenge and felt this was the perfect fit for my interests, skills and goals.

My new coaching journey began, which led to a career combo. I decided to start my own business within three weeks of starting my coaching programme and haven’t looked back since…

Do something you love

I have always wanted to have my own business doing something I loved. Once I started my coaching training, I felt this was the perfect match for me to be able to utilise my skills and help others to reach their lifestyle, career and wellness goals.

I also wanted the freedom to be able to work on new ideas and create my own style by offering a unique service in the Wellness industry through my combination of coaching, art therapy workshops, wellness retreats, Reiki healing and aromatherapy pamper parties.

Deciding what to do

My initial focus was purely on the lifestyle, career and wellness coaching but realised it would take time to build my brand, Box of Chocolates, along with gaining trust with clients and networks.

I went into this with a realistic view that it would take two-three years to build to a point of going full time with my business ideas. I also believed that if I had a few alternative strings to my bow, it would assist me in offering a variety of services to a wider audience and give me alternative sources of income.

I was drawn to running wellness retreats where my event management skills, love of wellness and creative activities, and relevant workshop topics would help me attract the right women. Women who wanted to feel empowered and find new inspiration for their lives, and be able to share and learn from others in a safe and nurturing environment.

I was also interested in gaining a certification in Reiki healing as I felt this would complement my coaching and retreats/workshops, which then led onto me becoming an aromatherapy consultant too.

This year I will be focusing on increasing my impact/marketing reach strategies by striving to increase my coaching capacity to offer Skype sessions/coaching packages globally online as well as within New Zealand.

Finding an idea that would be successful

A belief in my abilities, along with a determination to be of service and offer a solution to key problems facing many women helped me find an idea I thought would be successful.

When you can tap into understanding who your niche market is and what they need, you can then build a strong foundation of core services to assist them.

I took a leap of faith but I knew in my heart that every time I coached someone it didn’t feel like work to me, it was so rewarding seeing my clients grow from strength to strength and be able to reach their true potential with a boost in confidence.

When you are coming from the heart and follow that guidance, you will always be supported to find the people and resources you need.

However, that doesn’t mean sitting back and waiting for it to happen. Action and dedication are required to build momentum, along with commitment and trust in your abilities to manifest your dreams and goals.

I also knew that there were not many people holding retreats that offered a unique Zen and creative style that my programme offers – you have to think outside the box and run with it! I went along to lots of Wellness industry events, seminars, network meetings and got a feel for what people were needing and built my strategies around that.

Finding the right product for the right market

I did my research, I talked to successful coaches in the industry and I asked for feedback from all my clients, I went online to see what trends were coming through and what topics were hot, locally and internationally.

I read lots of industry related books and blogs and signed up to sites that inspired me to keep my finger on the pulse on what was working successfully for others that I could leverage off.

Keeping your energy levels high

I’m not a big fan of the saying ‘hard work’ as it has stressful connotations. You need to be passionate about your services and ideas, and you need to have the ability to encourage others to use them. It is also important that you make time to promote yourself and get your messages across to your targeted market through various avenues.

Start small and take your time to build confidence, so that when you realise you’re onto a good thing, it doesn’t feel like ‘hard work’ but is exciting to see your business and ideas coming to fruition.When you are coming from a place of authenticity, it will always come through and people will naturally want to refer your services because they benefit from your genuine concern and skills. This is always going to be your best source of repeated business and will quickly amplify your brand through referrals you can use in your marketing material…

To read more of Lisa’s story, be inspired by other entrepreneurs, and gain practical strategies to help you plan your beautiful business, purchase your copy of  Mid-life Career Rescue: Employ Yourself TODAY!

Mid-life Career Rescue: Employ Yourself is available in paper back and e-Book version from Amazon.

How to Tap Into Your Subconscious Mind and Gain Solutions to Your Problems

Wednesday, February 8th, 2017

Woo-Woo?

soul1A group of us recently came together for an intuitive, creative art process called SoulCollage®. The idea is to create cards that bring us into conversation with our native intelligence, and then consult with the cards to illuminate our questions, dreams and challenges. Although it sounds a bit like working with tarot cards, SoulCollage differs in that the cards are created from our subconscious minds about our own lives.

Isabel rolled her eyes at first and said it was too “woo-woo” for her, but she was immediately immersed in creating beautiful cards from a vibrant collection of photographs our SoulCollage® leader, Jennie Oppenheimer, had gathered from art magazines and a massive collection of ephemera. Isabel’s first task was to find pictures of dogs (no surprise there!). Each person created two to three cards and then was asked to speak through the cards in the following ways: “I am the one who…” “What I have to say to you is…”  “My name is….”

Each card had its own personality: some were funny, some were painful, all were beautiful and revealed little hidden pieces of the creator’s life story. We were surrounded by interesting and wonderful women and spent the day laughing, sharing and eating delicious food in a magical house set deep in the green forest.

Jennie Oppenheimer is an artist and leader of SoulCollage® creativity workshops. It is her passionate belief that creativity and play not only illuminate our strengths and originality but help us to discover our own unique purpose and potential. For SoulCollage® workshop or coaching info contact jennie@soulio.org.

soul2

Do it scared – how to charge forward with new confidence and follow your passion to prosperity!

Monday, February 6th, 2017
Do it scared—most of the successful people I know started and continued to create despite their doubts, fears and anxieties. If this is a challenge for you Scott Allan’s new book (aptly titled, “Do It Scared“) comes to your rescue. One of the many memorable things you’ll learn is the importance of mastering your mind. You may have heard this before and know it to be true, but it’s easy to forget and often hard to put into practice.
Stay vigilant, the author warns, stay strong—don’t let self-doubt rob you of your mind mastery. “What do we fear most?” Allen asks, “Confronting problems.”
But herein lies one of the many cures contained with this brilliant book. “Do It Scared” shares proven strategies and powerful formulas to help you transform problems into solutions. The advice is challenging and compassionate – Allen knows how you feel…he’s been there. He’s hit rock bottom and he’s hauled himself out. Now through the honest of his truths and the generosity of his spirit he’s sharing the lessons he’s learned to help you forge a confident identity, master your life, do the things that scare you most and achieve greater personal power.
I really liked the tone and presentation throughout this book. The summaries, or “key takeaways” reinforce key messages and learning at end of each chapter helps consolidate these truths. I particularly enjoyed the strong and evocative words the author uses. Words like “manipulate forge, confront and charge forward.” Softly, softly, fluffy fluffy doesn’t work. You need to don your armour, sharpen your sabre and attack your doubt demons.
One of the sections that really resonated with me was the one on habits and the five steps for breaking bad ones. Allan’s advice to recognize disempowering routines and replace them with winning ones is pure gold! For me one of the triggers that creates a failure habit is being assaulted by energy attacks (negative people, outbursts from others, their drama etc.). As a result of reading “Do It Scared rather then run, withdraw or retreat I’m going to be a rock (not literally!) – people can storm all around me and I’m not going to take it personally. I’m not going to try and fix them either. They can vibrate how they want. What counts is my new habit of maintaining my positive, winning vibration.
Thank you Scott! Thank you also for your section on the lifesavers practices – Silence, Affirmations, Visualization, Exercise, and Reading to improve my thoughts for the day etc. As a result of reading this book I am tooled up with weaponry to defeat the doubt demons and charge forward with new confidence to follow your passion to prosperity!
5.0 out of 5 stars! An excellent book that inspires you to succeed beyond your fears.
A DEFINITE READ FOR CREATING THE ULTIMATE MINDSET! Available from Amazon here http://amzn.to/2kbwNkp
Five things I’ve “done scared,” to follow my passion to prosperity.
1.) I completed this painting of my grandmother, Molly and entered in a portraiture competition.  It was the first portrait I’d ever painted and the first time I’d experimented with painting with oils. My painting was selected as a finalist in The Adam Portrait Award and Exhibition, Wellington Feb 2008. I was so excited!
2.) I entered another competition with a mixed media triptych  (again a first) and won! “Love Stain” was the Supreme Winner Wai Art Awards May 2008.  When I got the call telling me that I had won  I didn’t believe it.  never expected to one. My only goal was to do it scared and put my art out there DESPITE the fear of judgement. “That can’t be right. You must have made a mistake, ” I recall saying. “That other on—the realistic one of Leda and the Swan was far better than mine.” They assured me the painting had won. “Why?” I asked – still disbelieving. “Because it was different,” they replied.
3.)  I commissioned and had built an architecturally designed home, and subdivided my existing property—despite being a single parent with no savings!
4.)  I moved away from my home town of 50 years,  and brought a 10 acre lifestyle property with my partner going unconditional without selling our properties first.That was scary – but exhilarating now that the terror has passed!
5.) I completed my psychology degree, after a then-year study break, at the age of 47—completing four 300 level papers in less then 10 weeks.
6.)  I opened myself up to love again after having my heart broken.  That was scarier than anything ever done. And also the most fulfilling.
7.)  I rescued my daughter from a violent attacker – and did so in a loving, empowered way—even though ever bone in my body was terrified. But I refused to fight terror with terror.
 Looking back on my life there are so many things I’ve done scared—and I wouldn’t have done it any other way!

The astrology of success

Friday, January 27th, 2017

FAITH IN YOUR STARS

“Arrogance is in everything I do. It is in my gestures, the harshness of my voice, in the glow of my gaze, in my sinewy, tormented face.”~ Coco Chanel (Leo)

Much of Coco Chanel’s success can be attributed to her faith in the stars. Chanel believed in astrology. She was a Leo, symbolized by the lion, queen of the beasts, Leo is the sign of royalty. Proud and arrogant, yet loyal and brave, this sign if ablaze with warmth and fire.

Creative entrepreneurship is the true stamp of a Leo—and Chanel manifested this in buckets. Driven by passion, purpose, determination, a desire to lead not follow, the courage and fearlessness of a lion, and a serious need to be noticed. Making an impression is Priority One for many Leo’s—think Mick Jagger, Arnold Schwarzenegger, Julia Child and other flamboyant people who share Coco Chanel’s sun.

Chanel’s moon was in Pisces, making her intuitive to the point of being psychic, writes Karen Karbo in The Gospel According to Coco Chanel. This may explain her uncanny knack for predicting where best to place her energy to amass a great following and fortune.

Leo is also the fifth sign of the zodiac—a number Coco used to astounding success when she named her perfume, Chanel No. 5. She also leveraged off her faith in her stars and other spiritual tools to empower her mind, and sustain her during periods of darkness.

Most clients come with financial problems or relationship problems,” my friend and astrologer Marianne O’Hagan says. “They come looking for the hope of happiness in the future.”

Marianne knows personally and professionally. You can read more of her story in Mid-Life Career Rescue: What Makes You Happy—including how she started her own business by using her faith in the stars.

I’m a Libra in Western astrology and a Snake in Chinese astrology. It’s true when they say that Libran’s love harmony, balance and beauty. I love it when I receive feedback from readers, saying my book is “beautifully written.” Or, as a person who read my first Art of Success book, inspired by Leonardo da Vinci, posted in their review, “This beautiful book wraps art around business and life and makes each hum with energy and creativity and brings the reader new vitality.

Google ‘best careers’ for Snakes and I’m told to avoid careers where I have to work too hard. ‘Working hard’ to me is doing something I dislike, working with people I don’t respect. Working hard is not marching to my own beat. But when I’m working in the passion zone, fulfilling my purpose, now that’s a different story.

Whether you’re a believer in the notion that whatever planets align at your time and place of birth can determine your intrinsic strengths, shape your character, relationships and fortunes, there’s plenty of helpful data to aid you in your quest for success. Keep an open mind and don’t take everything as total gospel.

Your Challenge

Go cosmic—gain additional insight about your astrological sign from any of the plethora of books, online resources and personal astrologers. Focus on identifying your strengths, Achilles heel, and best-fit-factors career-wise and in your personal life.

“I liked the idea that astrology believes we all are special and have unique gifts. It was at that moment that my love of astrology was born. “~ Marianne O’Hagan, astrologer

This is an edited extract from The Art of Success: How Extraordinary Artists Can Help You Succeed in Business and Life (Book Two: Coco Chanel) by Cassandra Gaisford. To order a copy for less than the price of coffee and cake click here to go to your online bookshop.

 

How to reinvent your career and your life: Pivot—change careers and live again

Thursday, December 22nd, 2016

Creating Your Past and Your Future: Celebrate Your Audacity

What amazing feedback one of my client’s Lisa Conroy received! Incredible! So proud of her – living and working as she does with passion and purpose! Her success story is just one of many that have enriched my life this year – I’m thankful that having trained her to become a life coach that I have been able to play a small part in her success. Lisa proves that when you follow your bliss, life really can be a wonderful Box of Chocolates. Check out the feedback below.

As we near year end, it’s a great time to celebrate your wins, lick a few wounds, and resolve to create an extra-ordinary future.

The chances are high that you’re a lot like me—I didn’t inherit a fortune, I’ve had more than my share of challenges, and like waves in a storm, there’s always more hurdles to surf. But successful people, like Coco Chanel and Leonardo da Vinci, and the guy on the street corner praying he can make his mortgage, we keep swimming against the tide of mediocrity.

So take a moment, recollect, note and recall all the things you’ve achieved, all the dreams you’ve dared to dream, all the trials you’ve weathered—and most of all celebrate just how fabulous you are.

Like the lady who wrote to me (below) and reminded herself she already was successful—she has a wonderful husband, beautiful children….and a kind and generous heart.

Fortune favors the kind…and the audacious!


Are you looking for more inspiration or the ultimate Christmas gift?

if you still need a career rescue, or know someone that does, you’ll love my new books – plenty of inspiration for young and older


Career Rescue: The Art and Science of Reinventing Your Career and Life

To preview this book or purchase navigate to here:
getBook.at/CareerRescue

The Art of Success: How Extraordinary Artists Can Help You Succeed in Business and Life (Book Two: Coco Chanel)

To preview this book or purchase navigate to here: getBook.at/CocoChanel

I just received the most amazing feedback re The Art of Success – brought tears of joy to my blue eyes

“Hi Cassandra, I just had to tell you how much your Coco Chanel book means to me. I can’t even express all the emotions I am feeling right now. First of all, I never realized how much I have in common with her. Abandoned by my father, daughter of a narcissistic mother (which is like not having a mother at all). I’m also a Leo. Second, I relate to so many of her characteristics, as well. I’m fiercely independent and strong-willed, but riddled with doubts. Reading this book was like looking into a mirror for me; one that reflects both my past and my future. Your book is an answer to the prayer I’ve had in my heart recently. I will be referencing it often. I have so much to work on concerning myself, and I see this book as a much-needed tool to help me move past the limiting beliefs I can’t seem to let go of. The quote about living a life with a husband and children and people you love? That helped me to realize that I am already a success in Coco Chanel’s eyes. SO EMPOWERING!!!!! Thank you so much for the gift of this book.”

Success Story: Turning Her Dream into a Reality – Reinventing Joy Again

Monday, December 19th, 2016

Joy spent 10 years as a Legal Conveyancer—but wanted to do something more creative. “I looked around one day and thought to myself, ‘Joy do you realize that shortly you are going to be the eldest one around here?’ I didn’t feel enamored with that thought.”

One day she was driving to work, stuck in traffic, thinking, “What am I doing? This just isn’t me.”

She was passionate about interiors and fabrics, and all her life she had dreamed of owning her own store. A simple quote, and her desire for change helped her decide to leave the security of her steady wage.

“I had read the quote, ‘Don’t make a permanent decision for a temporary feeling’ but I knew my feeling would not be temporary. I was determined it would not be, and I would not let it be.”

Her long-range vision was always to start up a successful interior design business. However, before branching completely on her own she brought into a franchise operation called Biggie Best.

“Buying the franchise was a great way for me to learn the skills required to be in business on my own. Because of all the backing of head office, and the fantastic systems and support I received, I was able to build my confidence as well as gain some experience, which all helped me to know with certainty that going out on my own in this industry was something I really wanted to do.”

Reinventing Joy Again

Joy’s desire to bring in more diverse stock clashed with the franchisers strict control forbidding diversion from their theme. It became clear it was in both their interests for her to gradually transition out of the franchise.

Joy was excited to finally be able to step into her own independence and opened her own interior design store, Maypole Interiors.

“I had no idea whether it would be successful or not but I was following a passion, and I knew I could pass that passion on to other people who did not have the same exposure to things beautiful.

I found the right product for the right market by finding the wholesale distributors who imported the things I loved.”

Maintaining Balance

Joy says hard work supplies energy if you love the work you are doing. She believes it is virtually impossible to run a good business if you have other things to concentrate on.

“A business takes full concentration. There is no room for anything else if you are to be successful. It cannot be played with.”

Maintaining some balance came naturally, she says. “My family was independent of me, and my husband was fully supportive. He loved the business. Cobwebs did appear—and stay—in the house.

Natural Talent and Good Management

Her beautiful window dressing, natural talent, great fabrics, products and success with clients meant finding clients came easily.

Joy never trained formerly as an interior designer, but had a natural talent for interior design and a passion for creating beauty. Something another astoundingly successful interior American-based designer Barbara Barry also shares.

Joy says her secret to success, managing cash flow, and generating regular income lies in keeping good records of sales every month and through the year.

Other strategies that contributed to her success, she says were: “Having budgets set for both staff and myself of daily sales, knowing how much has to go through the till every week, and if not reaching that target working harder on shop displays and advertising.

Always presenting yourself well, being honest, truly honest with people when they were looking for something, even putting them off and losing a sale if you knew the product wasn’t right for them and having a smile to greet them no matter what you were feeling”, were also effective she says.

Be Brave and Fully Passionate

Joy’s advice to others thinking of starting a business is:

  • Be brave, but don’t start a business without being fully passionate about what you are trying to achieve.
  • Don’t do it for the money. Do it because you feel you can make a difference and make a happy experience for your customers.

And her steps to self-employment?

“They say you should have a business plan. My plan was only to make my shop irresistible.”

If she could have done anything differently Joy says she might have moved to a different location where there was more foot traffic. “Location is perhaps the most important when you have a physical store.”

Following the death of her husband, Joy, now in her 70’s, decided to change the way she ran her business and works from her beautiful home, consulting for wealthy clients. She has also designed and had a self-contained cottage built on her inner-city Wellington property. In addition, she also runs a business through Airbnb where she shares her uniquely beautiful home with appreciative guests from New Zealand and overseas.

What You’ve Learned So Far

  • Not everyone is suited to being self-employed; but don’t prematurely discount it as a viable option
  • Starting small and starting something on the side may wet your appetite, give you confidence and intensify your desire
  • Start smart before you travel too far toward self-employment. Be sure to assess the pluses and minuses, learn from other people’s mistakes, and plan for success
  • Don’t assume you need to go into debt to begin—take the pressure off and look for more affordable ways to get started. You can always invest more capital when your profits begin to soar
  • Keep an eye on cash-flow, and ensure you have access to a line of credit for emergencies
  • Commit to ongoing growth—personally and professionally
  • Determine which of the six ways to employ yourself suit you best
  • Be courageous, brave and passionate. It’s worth it!

What’s Next

Lack of money doesn’t have to hold you back. Let’s look at how financing your career can be more affordable than you think.

This was an excerpt from Mid-Life Career Rescue: Employ Yourself

Start a business on the side while holding down your job. Or take the leap to self-employed bliss. Choose and grow your own business with confidence. This handy resource will show you how.

#1 Amazon Best-Seller. Available in print and eBook—getBook.at/EmployYourself

How to dream big and make it happen today

Monday, December 5th, 2016

images-2“I invented my life by taking for granted that everything I did not like would have an opposite, which I would like,” ~ Coco Chanel, businesswoman

In the movie, ‘The Pursuit Of Happiness,’ Will Smith, who plays the role of a homeless man, says to his son, “You got a dream, you gotta protect it. People can’t do something themselves, they wanna tell you that you can’t do it. You want something? Go get it. Period.”

As a child Coco dreamed big. The flames of her desires were in part fueled by reading romance novels full of dashing heroes and heroines living absurdly, audaciously opulent and liberated lives. 

I’m sure plenty of people tried to sabotage Coco’s dreams of success—but she dreamed big dreams anyway. She once said that she would pretend she didn’t hear people who criticized her, and could not see people with whom she disagreed. Her boundless imagination, strength of purpose and courageous spirit are an inspiration to young and old.

People, impatient to see the realization of your dreams may say, “Show me the money” or “You’ve left it too late,” or some other downer message. 

Ignore them.

“It’s already been done,” people said to Tim Ferris when he first mentioned his idea of starting a podcast. Instead of letting others talk him out of starting his show he did it anyway. His podcast is now ranked #1 business podcast on all of iTunes, and it’s been ranked #1 (of all podcasts) on many occasions. It is the first business/interview podcast to pass 100,000,000 downloads. It was also selected as iTunes’ “Best of 2014” and “Best of 2015.” He’s been called the Oprah of radio.

Your Challenge

Dream big. Everything starts as someone’s daydream

Fuel your verve—pursue the vision that sparkles

Become audaciously obsessed

Dream big but plan small. Baby steps will lead to bigger success

Anchor your dreams within your heart and feel as though they are already achieved

Create a soundtrack to feed your dreams. I still love Miley Cyrus’s The Climb, particularly the encouraging lyrics to persist and persevere, “Ain’t about how fast I get there, Ain’t about what’s waiting on the other side—It’s the climb.”

“Remember, you go where your vision is. Think Big, feel big, and know in your heart that you are one with God, and you will project a radiance, a glow, a confidence, a joy, and a healing vibration which bless all who come within your orbit now and forevermore”

~ Joseph Murphy, PhD, author and New Thought minister

 

WANT  MORE HELP TO MANIFEST YOUR DREAMS?

This has been an excerpt from The Art of Success: How Extraordinary Artists Can Help You Succeed in Business and Life (Book Two: Coco Chanel).  You can learn more from Coco, find your point of brilliance and read motivational musings from really big dreamers like Tim Ferris, Leonardo da Vinci, Dame Zaha Mohammad Hadid, Igor Stravinsky and other inspirational stories of success.  Available in print and eBook on Amazon. Navigate to here: getBook.at/CocoChanel

 

How to Make a Successful Career Change

Wednesday, November 16th, 2016

liberate-yourself-this-fall

I received this message from a lady in the US today in response to my Are You Happy at Work Survey:

“Besides my boss, I very much like and respect the people I work with. I’m challenged by the environment but mostly get off a bit on that challenge. However, I find myself deeply resentful of my status. To experience more happiness, I’d need a change in status: from contractor to FTE. Which would result in better compensation, more security, and room to grow. In addition, I do a great deal of reporting which I can do but don’t have either aptitude nor enjoyment in. Finally, I feel like little I do has a positive impact and I’d like to better be involved with making a positive impact.”

Feeling “deeply resentful” exerts a toxic toll on anyone’s well-being, but it can provide a silver-lining. The seeds of this lady’s Career Rescue are in her comments. To make the negative positive and to gain clarity in the process about your next best step, list the things you want less of, and those you want more of.

Using the example above:

She wants less: reporting, less insecure work, less low pay

She wants more: security, more room to grow, more enjoyment, and to make a positive impact

Drilling down further to make these ‘wants’ more concrete will enable you to begin to identify and manifest your best-fit career toward you. For example, asking and exploring your answers to open-ended generative questions such as: what does a positive impact look like? What kind of positive impact? For who? 

Turning negatives into positives
I’ve used a similar strategy in my career, and professionally with my clients. I took my hate of working in an open-plan office, commuting, and being directed by a boss I didn’t respect, and changed it into, working from home, and starting my own business.

Similarly, I’ve quit paid employment jobs that sucked my soul and gone in search of salaried jobs that gave me joy and a deep sense of working with passion and purpose.

So take heart – if you’re not ready to make the leap into self-employment, where there’s pain there is a cure. You just have to name it, and claim it! A willingness to stop banging on about what you don’t like, and a commitment to focusing on what you do want will make all the difference – as will faith, hope and courage.

As Napoleon Hill made famous in his iconic book, “Think and Grow Rich”, ‘Success begins with a person’s will – it’s all in the state of mind.’ The lady who contacted me has already began the first step – she’s started reading books like my, Find Your Passion and Purpose: Four Easy Steps to Discover A Job You Want And Live the Life You Love. 

You’ll find more tips to help you keep a positive state of mind and clarify what makes you happy in, Mid-Life Career Rescue: What Makes You Happy. Available for immediate download less than the price of a cup of coffee – getBook.at/MakeYouHappy.

And all of my other books – to see the full catalogue simply scroll to my author page here Author.to/CassandraGaisford

For my US friends – liberate yourself from a job you hate this fall! 

#Happy #careerrescue #CareerChange #CareerCounseling

How to identify your favourite, transferable skills and talents

Tuesday, October 25th, 2016

love-clipart-clip-art-love-clipart

Pay attention to what you love

“Love is not only something you feel. It’s something you do.”
~ David Wilkerson, founding pastor of Times Square Church, New York City
I often receive emails from people and responses to my Happy at Work survey asking me how can they identify their favourite transferrable skills and talents?

As I shared in Mid-Life Career Rescue: What Makes You Happy one of the fastest and simplest ways is to boost your awareness of the times you are doing something you love.

As author Barbara Sher writes, “If you don’t pay attention to what you love, you could overlook your greatest gifts! That love is the sure-fire indicator of hidden gifts, and it is the only way to find them. Skills don’t count. They’re just abilities that were useful enough to be developed. Gifts often haven’t had the chance to be developed and because of that we’re fooled into thinking they don’t exist.”

People often think that unless they have received formal training or gained experience on the job, or have a piece of paper like a degree, then they don’t have any skills.

This is not true! The world is full of people who have achieved great things without formal training. Sometimes the best course of study is to teach yourself.

How many times have you heard of people who gained a qualification and were then told they lacked practical experience, or that they had to go and unlearn everything an academic institution had taught them?

I’m not knocking formal training. And in some professions, it’s essential. But not all career paths require certification, or on the job experience.

Van Gogh was a self-taught artist. He used his passion and natural ability with colour and creativity to paint wonderful masterpieces that send hearts racing and are worth millions of dollars today.

From an early age my brother Hadyn was wheeling and dealing. He has not done an MBA or had any formal training in business. Instead he uses his natural entrepreneurial skills to create many successful business ventures. He tried going to University, but  quit because he felt academics were out of touch with reality.

A client of mine trained as a textile designer and, despite a lack of formal training in kitchen design, has successfully combined her passion for beautiful design, and her natural creative ability, into a successful career as an award-winning kitchen designer.

My mother has done the same thing, quitting a job she hated as a legal conveyancer in her 50’s, then—after buying into a franchise, she set up her own shop as an interior designer. All with no formal training. A passion for design, a natural talent for creating beauty, a gift for knowing what looks good, and how to market her services, and loving making her clients happy, have seen her become very successful.

Now in her 70’s, she’s shut her physical store and runs her business from the comfort and beauty of her home. I share more of her story and her practical strategies for building a beautiful business in Mid-Life Career Rescue:Employ Yourself

Your Challenge

What gives you joy? What do you love doing? What would you do for free? Answering these questions and noticing the times you feel excited, alive, or in love with doing or being something, are vital signs confirming you are on the path with heart.

Brainstorm or list all the possible ways people make a living from your favourite skills. Build your list by using generative thinking skills,and open questions like: what, where, why and how?  If you get stuck do some research and ask your way to success.

You’ll also find some practical and inspired strategies in Find Your Passion and Purpose: Four Easy Steps to Discover A Job You Want And Live the Life You Love  and The Art of Success: Leonardo Da Vinci

How to become the hero of your own life story

Monday, September 12th, 2016

img_6740I feel honoured to be interviewing MICHAEL HAUGE on the Cassandra Gaisford show tomorrow. Michael is a top Hollywood story expert, author and lecturer who consults with writers, filmmakers, marketers, attorneys and public speakers throughout the world. He is the best-selling author of Writing Screenplays That Sell and Selling Your Story in 60 Seconds: The Guaranteed Way to Get Your Screenplay or Novel Read.

Michael lives in Los Angeles with his wife and has worked in the film and television industries for more than 35 years. He loves movies! And he loves figuring out what makes them work. And he loves helping people tell their best stories too – people like actors Will Smith and Morgan Freeman, or Devon Franklin, Vice President of Production, Columbia Pictures (to name-drop just a few)

We’ve become great friends after I purchased Michael’s books and had the great fortune to attend his seminars when he was in Auckland recently speaking at The Romance Writers of New Zealand conference in August.

 

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You can learn more about Michael here: www.StoryMastery.com

If you visit his site you’ll find lots of information on story, plus information on his one-on-one coaching session. I’ve had a session with him and got so much value! And if you sign up for his newsletter, you’ll get a list of key story questions for whichever discipline interests you.

I’ll share the link to the interview when it goes live. In the meantime you can learn more about many of the critical skills you need to master to become the hero of your own story in many of my books—below are just a few which will help.

Boost Your Self-Esteem and Confidence: Six Easy Steps to Increase Self-Confidence, Self-esteem, Self-Value and Love Yourself More getBook.at/BoostYourSelfEsteemAndConfidence
The Art of Success: How Extraordinary Artists Can Help You Succeed in Business and Life (Book One: Leonardo da Vinci) getBook.at/TheArtofSuccess

 

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The Art of Success Gave My Mind Wings!
#storymastery #findyouressence #passion #lovestory

5 ways to be super inspired in your everyday life

Monday, August 22nd, 2016

Yes, I’m about to engage in shameless name-dropping, but hey…I’m so excited about the passionate people who banded together last weekend  to inspire, support, encourage and cheerlead people’s quest  for success.

Last weekend’s I had the huge joy of attending the Romance Writers of New Zealand conference. Aptly named, “All You Need is Love”, the conference’s theme captured the key messages contained in my newest #1 best-seller, The Art of Success. It’s a book dedicated to love.

Here’s 5 of the many things I learned from attending the conference that may ignite the seeds of your own inspiration and fuel your success.

1. Surround Yourself with Positive People.  It’s incredibly inspiring and motivating to be surrounded by people who are either pursuing, or have achieved the things, you also aspire to. I loved hearing how successful some of my fellow writing friends have become since I last saw them. Especially my tribe from my former home city, Wellington.

Leanne Morgan, for example, writing as Leanna Morgan, currently also working as the head librarian at New Zealand’s Kapiti Library, has forged an incredible career writing romantic fiction and publishing these herself. Her income has flourished so much so that she’s resigned from her librarian role to concentrate on writing full time. Her story is a fabulous reminder to us all that your day job can feed your dream career and, if and when the time is right, allow you to transition safely to the next chapter in your life.

The same can be said for former Wellingtonian and now USA Today Bestselling Author, Bronwen Evans. Bronwen’s first manuscript, INVITATION TO RUIN, was completed late 2009, and was sold to Kensington Publishing early 2010, in a two book deal. Her debut novel, INVITATION TO RUIN, received a 4.5 star rating from RT Book Reviews and was nominated in the RT Reviewer’s Choice Awards – Best First Historical. Invitation to Ruin was also won the RomCon Readers Crown Best Historical 2012.She’s since gone on to win the RomCon Readers Crown three times. Her first book in her Disgraced Lords series hit the USA Today bestsellers list and she has hit it several times since. Her success is even more inspiring because she also worked in a ‘conventional career, ‘ while writing, but because she is also dyslexic.

2. Connect with the pro’s. One of many international experts who spoke at the conference was Hollywood-based story consultant, author and lecturer Michael Hague. His passion for storytelling and love of films was super inspiring—reawakening my own slumbering passions and instilling in me an even greater commitment to mastering the art of great story telling. One of the things I manifested prior to going to the conference was having Michael sign one of his books that I had purchased, “Writing Screenplays That Sell.” So I was elated when he suggested this pose for this piccie, and invited me to join him and another successful Kiwi romance writer, Tessa Radley, to see the Auckland sights. Michael has worked with some  of  the most successful people in Hollywood, including actor and producer Will Smith, and after hearing him speak and reading his book, I can  appreciate why.

3. Visualise and Affirm For Success.  Mindset is  everything.  Before going to the conference I visualised successfully pitching several of my works of fiction to literary agents and editors. Then when the  time came for my appointment I felt so nervous I almost didn’t turn up. But I put on my big girl pants (or rather my favourite dress), reminded myself that these powerful and influential people weren’t defined by their job title, but were also just normal people like me, affirmed my belief in my stories, practiced my pitch, visualised success and showed up—reminding  myself to also have fun. The result? I walked away with all two international editors from big publishing houses, and one New York based literary agent, interested in acquiring my work.

4.  Feel the Fear and Do it Anyway.  Following on from the example I gave above, it’s important to discuss the fact that people always think that I’m a naturally confident person. The truth is I feel fear just like you do. I tremble at the thought of meeting new people, and quake at the idea of self-promotion. But I’ve learned that to achieve success I must control my fears, believe in my dreams and take action on my goals.

Currently the NY-based literary agent has three partial manuscripts of mine and is assessing my self-empowerment books, including offering to help me negotiate a recent request I’ve received from a Vietnamese publisher for the translation rights for my  Mid-Life Career Rescue series, and The Art of Success.

As they wrote  to me, “In Vietnam, more the 40% percent student choose the wrong career after graduation. So we think that your books are very useful for young people in Vietnam. It’s would be great if we could have your titles in our books line.” I’m thrilled to be able to have the opportunity to help more people make life-affirming choices.

If fear or low self-esteem is something you struggle with, make this your no.1 self-development focus. I have a new book coming out this month which I know will help. More about that in my next newsletter. If career dissatisfaction is  weighing you down you may like to  check out my other  books already available on Amazon. Simply navigate to my author page here >> Author.to/CassandraGaisford.

5. Invest in Your Dreams. Going to the conference wasn’t super expensive, but it did cost money. Hotels, conference fees, air travel, and  attendance at Michael Hague’s one day, ‘Story Mastery’ workshop. But I treat such expenses less as a cost but more as an investment. One I intend to maximise. So when Michael said he’d love to work with me on developing my story Mona Lisa’s Secret I didn’t hesitate to pay for a coaching session. Afterall, as a coach myself I know  the value of working with a pro, and paying the best, to  fast track success.

So yes, I did some name-less name dropping but I hope you’ll appreciate the theme. To be inspired you need to surround yourself with inspiring people and invest in your own success. You may not be able to get to a conference but that needn’t stop you. There’s plenty of online forum’s and virtual workshops you can attend. Michael Hague, for example has video copies of his international workshops which you can purchase and enjoy in the comfort of your own home. Other experts will too.

I’ve also written about and sharing inspirational stories of success in my series Mid-life Career Rescue. Like Annie Featherston’s metamorphic rise from disillusioned teacher to award-winning romance writer in Mid-Life Career Rescue What Makes You Happy.

Many of the above tips and more easy to implement strategies can be found in my latest #1 Amazon bestseller The Art of Success: How Extraordinary Artists Can Help You Succeed in Business and Life, available now in print and eBook from Amazon here getBook.at/TheArtofSuccess

I hope you’re feeling inspired after reading this post. I’d love to know what resonated with you.

Love and best wishes

Cassandra

P.S. If you’ve read my books and enjoyed them – have you left a review on Amazon? Reviews are gold to authors like me and help readers find our books. Please consider leaving your feedback on Amazon on Goodreads. Thank you!

21 Ways to Turn Your Thoughts to Hope

Thursday, July 14th, 2016

“One's thoughts turn toward Hope.Common obstacles to success include fear, self-doubt, and other crippling thoughts. But what if all you had to do to tame these uglies was cultivate hope?

The power of hope is grounded firmly in spiritual and religious practices but also in science. Like the ancient Greeks and Romans, Leonardo da Vinci, and even 18th-century physicians recognized the physiological effects of mind-power and hope on the body. 

Successful medical outcomes, even when the intervention is a placebo, further evidence the impact of maintaining a positive expectation. If like me, you’ve manifested miracles in your own life, by maintaining a positive expectation, you’ll know the power of hope.

Thoughts do become things. Scientists Gregg Braden and also Bruce Lipton, author of The Biology of Belief, have evidenced this.

But hope can only flourish when you believe that what you do can make a difference, that you recognize that you have choices and that your actions can create a future which differs from your present situation.

When you empower your belief in your ability to gain some control over your circumstances, you are no longer entirely at the mercy of forces outside yourself. You are back in the driving seat.

What you believe has a tremendous influence on the likelihood of success. Reframe your fears and buoy your dreams with hope. Not, “I’m afraid of failing ” but “I hope to succeed,” or something similar.

21 ways to turn your thoughts to hope

  1. Set achievement goals—not avoidance goals
  2. Take steps—no matter how small, every day toward your goals
  3. Create more joy
  4. Surround yourself with positive, hopeful, optimistic people
  5. Affirm the positive
  6. Visualize a positive outcome
  7. Pray
  8. Journal your way to  help
  9. Be solution, not obstacle, focused
  10. Let go. Hope has a harder job when you hang onto things that no longer serve you
  11. Act as if
  12. Manage your words, thoughts, and feelings
  13. Tell yourself, “everything is working out for my highest good,” or something similar when setbacks threaten to knock your hope
  14. Remind yourself, “this too will pass,” when crap happens. Nothing is permanent. Nothing!
  15. Meditate
  16. Colour therapy
  17. Essential oils
  18. Rest and sleep
  19. Diet
  20. Spirituality, faith
  21. Let desire, not fear, lift you higher. Do the thing you fear and desire will triumph

“Fearlessness is like a muscle. I know from my own life that the more I exercise it the more natural it becomes to not let my fears run me.” ~ Arianna Huffington

This is an edited extract from The Art of Success: How Extraordinary Artists Can Help You Succeed in Business and Life (Book One: Leonardo da Vinci) by Cassandra Gaisford.

To purchase your copy and learn more from Leonardo Navigate to here: getBook.at/TheArtofSuccess

Did you enjoy this post?

Subscribe to this blog, and sign up for Cassandra’s newsletter for inspirational tips and strategies to live your best life. Click here to claim a FREE copy of Find Your Passion and Purpose>> http://eepurl.com/bEArfT

how do you define success?

Monday, July 11th, 2016

“Imagine how our culture, how our lives, will change when we begin valuing go-givers as much as we value go-getters.” (1)Many people have asked me, how to I define success?

The important question is, ‘How do you define success?’

Below is a range of responses from my The Art of Success Questionnaire.

Do you notice any key themes? Are any success triggers for you?

  • Fulfillment from my own endeavors
  • You can be “in the moment” all the time
  • Living creatively, i.e. making a living off of my creativity, always learning and growing, new experiences and opportunities. Love of family and friends.
  • Validation, self worth
  • Free-will
  • Self contentment
  • Continuous learning
  • Pure happiness and contentment
  • Doing what you love and being good at it
  • Happiness, freedom, security
  • Contentment, respect, lasting, responsibility, ingenuity, purposeful
  • Happiness, joy, flow, money and fire
  • Freedom to live as I please
  • Everything in my life is balanced work, self, mind
  • Freedom
  • It means being happy in what I’m doing, fulfilling my life’s purpose, and being financially stable
  • Happy and fulfilled
  • Doing what you want, when you want with who you want
  • Living a heart centred life, doing what you love, being content
  • A feeling of fulfilment and contentment in all areas of my life
  • Realisation of a worthwhile goal
  • Being happy and living the life you’ve dreamed to live while helping others
  • Success means living a lifestyle that aligns with my values and being true to myself
  • Achieving even my smallest dreams
  • Success is finding your joy in life
  • Being true to myself, happy with where I’m at
  • Continuous growth and making a significant positive impact on people’s lives
  • Being happy to go to work and financially independent
  • Having done pretty much everything I wanted to do by the time I die

How do I define success? Success is finished books! Living a creative, soulful life with the freedom to live my life as I choose, doing something that inspires myself and others. And success is also living a life of no regrets.

“I thought I was learning to live: I was only learning to die,” Leonardo da Vinci once said. He valued wisdom, understanding and freedom of thought, through the pursuit of knowledge gained from his own experience.

Leonardo worked and lived with passion and purpose—following his own curiosities to serving and benefit humanity and to share his knowledge with others. And to live, and die, knowing he had lead a significant life.

“I want to create miracles,” he once wrote. And what a miraculous life of significance he led. Leonardo pursued his visionary principles unto his death, documenting all that he learned to benefit the lives of others. In the process he failed, and failed again. He faced the wrath, scorn and jealously of others. He faced poverty, grief and loss. And at times suffered extreme self-doubt and despair. But he never departed from his course.

Be inspired by Leonardo. Challenge conventional definitions of success and live a life on your own terms. Take the Art of Success Questionnaire here >>

I’ve found the insights people have shared super helpful as I wrote my book The Art of Success. It’s nearly ready to send out to my advance readers, before going to the editor and then to print.

How Extraordinary Artists Can Help You Succeed in Business and LifeThe Art of Success: How Extraordinary Artists Can Help You Succeed Personally and Professionally will be available in July 2016. To be the first to know and receive a free gift, click here >>

I need your help…

Friday, July 8th, 2016

It has been a marathon of learning and a sprint to the finish, but I’m almost ready to launch, my next non-fiction book, The Art of Success. But I need your help.

I’ve been writing for the majority of my career, I’ve been on television, interviewed on the radio, and spoken at overseas conferences. But this isn’t what I’m most proud of.

What I am most proud of is helping other people succeed. From helping people leave toxic jobs, and stand up to tyrannical bosses, to helping people accomplish their dreams and even showing a single mum (as I once was)  how she can make money working from home and support her family—helping others is my greatest accomplishment.

Now I’d love your help. It would be great to get a fresh perspective before I finish my latest book.

Would you enjoy being an advance reader for The Art of Success? You don’t need to worry about any of the small detail. I’m only looking for your “big picture” responses to the book itself, as they are what will help me edit effectively. I’m looking for a few early readers to complete by July 20 so I can get some feedback and also some reviews in advance of the launch.

If you’re keen, please email me direct: cassandra@cassandragaisford.com with whether you want Kindle or ePub—or word.

Thanks 🙂

Cassandra

How Extraordinary Artists Can Help You Succeed in Business and Life

Career Rescue Free On Amazon Kindle Today!

Tuesday, July 5th, 2016

independence day employ yourself

Liberate yourself today…


We’ve passed the mid-point of 2016 It’s time to think about what you want your work-life to look like next year.

If you’re ready to make a change, but only wish you knew what it was, I have something that will help.

If you’re feeling too overwhelmed and stressed out to even think about a move to a happier place, I’ve got a cure too.

If you need a bit of inspiration, you can get it for FREE and start blazing your own trail to career nirvana.

Or, if you need all the above and more…read on!

****YOUR CAREER RESCUE IS FREE TODAY***

Need a career rescue in 2017? Or know someone that does?

Liberate yourself, your friends, your family, your colleagues from their cubicles, and tyrannical bosses –  plan the first step to self-employed bliss, or boost your income and learn how to start a business on the side.

Mid-Life Career Rescue: Employ Yourself is FREE on Amazon – but only for two days. Click the following link to get your copy today >> getBook.at/EmployYourself


Remember sharing really is caring. Share the news with family and friends who may benefit from a career rescue. They’ll thank you for it.

Spread the word! Care and share!

Mid-Life Career Rescue: Employ Yourself is FREE on Amazon today. Click the following link to get your copy today >> getBook.at/EmployYourself

Employ yourself feedback at 2.33.02 pm

Business ideas for how to start a business

Tuesday, June 28th, 2016

Leigh Johnson

Creating a business and making decisions that are in line with your core beliefs and values is more likely to be a lasting and positive choice.

It allows you to be who you really are, and do what you really need, in order to achieve what you want. And it will draw like-minded and loyal clients to you.

Benefits of your values-driven business

Creating a values-driven business:

  • Allows you to be yourself
  • Differentiates you from others
  • Plays a key part in creating a professional brand
  • Guides your decisions and interactions with others
  • Communicates with, and attracts, loyal customers
  • Fast-tracks meaningful relationships
  • Can inspire loyalty beyond reason.

So where then to begin? Inside out. First determine your own personal values and build your business or self-employment opportunity from this core.

This is the approach Leigh Johnson, then aged 46, took when she established her recruitment business.

Following her childhood dream

Having my own business was a childhood aspiration. I love being my own boss – the freedom, flexibility, taking responsibility, and creating something of value that helps others. Deciding what to do was easy. I was working as a recruitment consultant for a large international firm and found recruitment suited my skills and talents.

I decided to go out on my own, and was able to turn that into a successful business and get others to share my goals and values. I was up and running with very little start-up capital, just some cash from my own resources.

Creating her niche

I established the company values and defined the behaviours that went with those values from the outset. Finding the right market and level of service centred on:

  • Providing a professional and personal service
  • Employing the right people
  • Doing business with the right clients
  • Innovating to meet their needs.

I developed a brand strategy, created a simple business plan, leased premises and a CRM system, and bought 2nd hand furniture! I hired my first employee, kept focused on our specialisation, then got out there and told people about it.

It’s important for me to be trying new things. I was driven to be successful and this, along with continually learning and sharing, kept my energy levels high. Doing the ‘same old’ and/or repetitive work de-energises me. Going into business or being self-employed creates a fantastic opportunity to learn new skills and also learn about yourself.

Taking a leap of faith

I knew my enterprise could be successful. Initially I worked 60 hours per week. I used specialists for advice and outsourced the things I wasn’t good at. Spending time doing the stuff that creates revenue, and starting to build systems from day one helped maximise the likelihood of success.

The advice I would give to someone who has never started a business is to surround yourself with people who have done it before, or are self-employed. Don’t be afraid to ask for advice. Get a mentor or coach!

Millions of people around the world create small enterprises so that they can feed their families. Start small, part-time and try out some of your ideas.

Finding customers

Business development (face-to-face meetings), networking, marketing and building brand awareness helped me grow my client base. Being socially responsible and creating our Skilled Migrant Programme, in partnership with Victoria University and the Rotary Club of Wellington, has also given the brand a very positive image.

Getting professional advice, (business advisor), using specialists (i.e. finance) focusing on business development and building market awareness have been the secret to success, managing cash flow, and generating regular income.

Best and worst moves

Hiring migrants who brought great skills, excellent motivation and surprised me with their ability to keep growing has been one of the best moves I’ve made.

Knowing what I now know, I would always ensure I hired the best people. They don’t have to be the highest paid.

Worst move? Taking too much responsibility on myself when things weren’t going well which led to burnout.

Maintaining Balance

While I had a lot of technical skills, I’ve had to learn to let go, and trust others. Mistakes happen and we learn from them together.

To maintain balance and find time for my family I avoid being a perfectionist. I look for the 80/20. Sometimes good enough is just fine. And done is better than perfect.

To succeed in business you must be prepared to take responsibility and make decisions, some of which won’t be right but that’s okay. Just keep making them. I also take time out every quarter. You must trust your people and disconnect so that they can make decisions while you are away.

Action and Innovation

Lately, I’ve been using the word ‘enterprise’ instead of business or self-employment. Personally it has connotations involving action and innovation. Also it can be about being socially responsible while being economically sustainable.

Establishing her company values and ensuring her behaviours reflected those values from the outset helped Leigh create a strong brand—one she is proud of.

Her deep belief in equality and being socially responsible, and her passion for helping others is also reflected in her successful Skilled Migrant Programme, giving her brand a very positive image.

It was an inspired move. My own experience working as a recruitment consultant confirmed that many employers discriminate against people from other cultures. I was once moved so much by their plight I wrote a magazine article entitled, What Colour Are Your Skills, to focus attention on the fact that it is what people can do, not their place of origin that defines a person’s ability to do a job well.

Leigh now works less in the business and more on the business to maintain better balance. She is passionate about helping women who suffer as she has, from depression and anxiety, and shares her story of recovery on her personal blog: www.leighjohnsonnz.com/blogging.

At the time of writing, Leigh has also made a decision to retrain as a Well-being and Transition Coach, and I am honoured to have been her business coach and mentor through this journey. She’s also excited about a new online project that is in the planning phase.

I’m calling it: ‘Fabulous at 50—The Professional Woman’s Guide to Being Anxiety Free.’ This web-based programme will provide tools to help women avoid the negative experiences of burnout and anxiety, that can get in the way of enjoying what should be an exciting time of life.

Find out more about Leigh Johnson, and the wonderful work she does here: www.leighjohnsonnz.com and on her blog.

Action Task! Start Smart

Identify and record any lessons you can learn from Leigh’s experience that you could apply to starting, or redefining, your own business. Summarise some possible action steps.

Book_transparentbg copyBe inspired by other entrepreneurs, and gain practical strategies to help you plan your beautiful business, purchase your copy of  Mid-life Career Rescue: Employ Yourself  TODAY!

Mid-life Career Rescue: Employ Yourself is available in paper back and e-Book version from Amazon.

Employ yourself feedback at 2.33.02 pm

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