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Posts Tagged 'career counselling'

Mid-Life Career Rescue: Job Search Strategies That Work

Tuesday, June 12th, 2018

 

Prompted by many of my clients who struggle with ageism and also mindset issues re their employability and who are struggling to find a job, I’ve written a new book in my best-selling  Mid-Life Career Rescue series: “Mid-Life Career Rescue: Job Search Strategies That Work”

In fact, just today I was coaching a client who confided, “I’ve been frightened and keep telling myself not to bother looking because employers want someone younger.”

True-Not-True! Yes, ageism exists, but enlightened employers know the value a mature worker brings to the job. Do you? Do you know how to find the jobs that are never advertised? Do you know how to help hiring managers say “yes! You’re hired!”

Successfully finding a job takes skill and confidence, but once you know the rules, you’ll feel more confident, more successful and a whole lot happier.

To increase your chances of getting the job you really want, this book will help you:

•Beat “age bias”

•Increase your awareness of the importance of self-marketing

•Highlight the appropriate attitudes, styles, and behaviors that you need to market your skills successfully

•Prepare you to use a variety of job search strategies, including Using recruitment agencies effectively; Responding to direct advertising, including newspaper and Internet mediums; Outline the steps to successful networking; Provide strategies that will help maintain a positive outlook

•Accelerate your job hunting success

Some people find job hunting very challenging. Perhaps years of conditioning that you should be seen and not heard, acute shyness or lack of practice and experience in the art of self-promotion may be affecting you.

 

In Mid-Life Career Rescue Job Search Strategies That Work you will also discover how to:

•Harness the law of attraction by focusing on areas of passion and purpose

•Tap into the hidden job market

•Let people know what you have to offer confidently

•Overcome stress and doubt

•Boost confidence, courage, and self-esteem

•Help you find and get the job or career you want

Whether you love the idea of the 4-hour workweek, want to find a job that reflects who you are and what’s important to you, or thinking about starting a business, career change after 50 and finding a new job can be yours.

As Richard N Bolles, author of ‘What Colour Is Your Parachute‘, once said to me, “sometimes all it takes is one book, one sentence to transform your life.”

Quit feeling trapped. Reclaim your power! Find a job you love and finally live the life you want. Scroll up and click “Buy Now” before it’s too late.

Available for immediate download for less than the price of a cup of coffee here>>getbook.at/JobSearchStrategies

 

I’m thrilled with this early review from an industry expert

Mid-Life Career Rescue: Job Search Strategies that Work

I was curious about the content of this book, Mid-Life Career Rescue: Job Search Strategies that Work, as I have worked as a careers professional for almost 20 years and with a few variations on job search strategies over the years, my practice and coaching in this area of career coaching has remained largely the same. I wondered if the ideas, the suggestions, exercises and the theories that support these that I learned all those years ago still held true. Did my ideas that I encourage my clients to undertake, still work, were they still in vogue even? Did my ideas need a complete overhaul? I looked to this book in the hope that it would help me face today’s practises and update my own knowledge. So, with my curiosity in full openness, I began to read.

First I was struck by the relevance of my knowledge to what Cassandra was suggesting in 2018. What I have been coaching my clients to do while exploring their own job search journey were still very useful.Second I was encouraged and even felt embraced by the strategies suggested in Cassandra’s book for my own professional re-development process that I am undertaking. Everything I am quietly doing to re-define my working and private life is here in black and white and gloriously celebrated as the way forward.

Never before have I felt so on-track with a major life change as I do right now. I tick off my own strategies as they appear on the pages of Mid-Life Career Rescue: Job Search Strategies that Work. From Dream and Explore to Developing visual plans in a Passion Journal to the exercises relating to Generating Idea’s – I am totally on track.

However, there is room for more ideas and Cloning was one I hadn’t thought off.I hadn’t ever offered that idea to my clients. So over the past few days with a careers client booked in, I decided to test this out. My client’s response, to begin with, was very hesitant, but with gentle encouragement to tap into her more creative and playful self, we had a great time coming up with, at first outrageous, clones for her. Then as the energy settled, she developed ideas for her 5 clones which gave her major leads on strands she could develop and even whole new ways of working. My client now has very solid career options to explore in future career coaching sessions because of this Cloning exercise.

As for me, I am balancing my excessive excited energy in re-creating my work-life balance by regular daily meditation, sitting in stillness, and daily yoga. Cassandra has beautiful ideas, encouraging real-life stories, and powerful and yet very accessible exercises to offer anyone who is either embarking on a job search journey or for anyone already on the journey but looking for further strategies to add new energy to their journey. Mid-Life Career Rescue: Job Search Strategies that Work is a book for job seekers and career professionals alike.

~ Catherine Sloan, Counselor

 

EXCERPT

Networking: Discovering the Hidden Job Market

About 80% of all the positions available at any time are NEVER going to be advertised by Recruitment Consultants or directly by companies looking to employ someone.

By far the most successful job search technique is the process of networking—using personal contacts to uncover the “hidden” job market.

Largely this technique is so successful because organizations also use their networks to find employees when vacancies occur. Advertising is often a last resort, partly because of the time taken to screen applicants, but also because of the additional financial costs.

 

What is Networking?

When you need a builder what do you do?  You ask a friend or an acquaintance if they know of anyone who’s good.   That’s networking!  We do it all the time; we just don’t “label” it. Trust or lack of it is a key reason we don’t rely on advertisements or the Yellow Pages.  There are a lot of phoneys and crooks out there.

Networking is the process of accessing personal contacts via word of mouth to achieve a particular purpose. For the job seeker, this purpose is to tap into the hidden job market. For the employer the purpose of networking is to find out if anybody knows of anyone that’s a) good and b) available.

In its simplest form networking is often called “keeping an ear to the ground”. Networking in the real world is nothing more than overcoming the fears of making contact with others.  It’s simply talk.

But it only happens through an orchestrated effort. You have to seek people out, get them to agree to meet with you, discuss your career aspirations and ask for more contacts. This is hard enough for some people to do face to face.

For so many that are new to Internet job seeking, it is nigh on impossible to do online.  Or so it would seem.

But a growing category of connecting tools are emerging online that will make job seeking-through-networking (or, Internetworking) not only easier—but essential in the years ahead.

REMEMBER, WORD OF MOUTH ADVERTISING IS ONE OF THE MOST EFFECTIVE  MARKETING TOOLS!

 

If Networking Is So Effective why Don’t the Majority of Job-Seekers do it?

FEAR!  One of the most common reasons people don’t network is because of fear of rejection or fear that others will think they are begging for a job.  Lack of confidence and assertiveness are often other factors. Laziness can also sneak in– job hunting is hard work!

It is for these and other reasons that most job hunters prefer to use the more passive job search strategies such as:

• Looking in the newspaper, or on the Internet

• Registering their CV’s online

• Approaching recruitment agencies

These strategies are passive because the job seeker is not taking control and out there actively hunting for a job.  Instead, they are passively waiting for a job to come to them.

The Rule of Thumb is: DON’T PUT ALL YOUR EGGS IN ONE BASKET!  Employing a variety of job search strategies is the key to success.  If you rely on only the passive strategies you are missing out on 80% of the roles which either exist or which could be created for you.

 

Networking for Non-Networkers: A Guide to Feeling The Fear and Doing It Anyway!

Completing the following exercises will help equip you with the know-how to network effectively.

Remember this is the “active job-search strategy”—it does take energy and perseverance but the rewards are huge… finding the work you love, loving the work you found!

 

Call to Action! Prepare to Network Effectively

Some people have a negative mindset when it comes to networking. They think if they contact people they know that these people might think they are begging or hassling them.

Use your own words to describe the term “networking.” Think about the benefits to the other person. Things like saving them the hassle of advertising for candidates if you happen to be a good fit for who they are looking for.

List some of the skills and personal attributes that are required to network effectively, eg research, persuasion, optimism, perseverance, confidence.

What skills and attributes do you already possess?

What skills and attributes will you need to develop?

Prioritize in order of importance. List some ways that you can develop and nurture the areas that are more challenging for you, eg  affirmations, mentors, supportive friends, visualization, and self-help books.

 

The Aim of the Networking Meeting

Just like a fishing net, the aim of networking is to “catch” as much as possible. However, rather than fish, what the active job hunter seeks to gather is as many actual, or possible, job leads as possible.

The aim of the networking meeting is also predominantly about exploring information and gathering market research.  This shift in focus from “give me a job” to “I’m interested in finding out about…” should help to minimize the fear of rejection and to take some of the pressure off all parties.

Remember: just as you don’t like to be rejected, employers don’t like rejecting you!  The key things you are interested in “finding out” are:

• Whether your abilities, skills, and background match the employment needs in that business, industry or organization.

• If so, whether any employment opportunities either currently exist, or are likely to in the future

• If not, whether the person you have initially contacted knows of people within their own network that may benefit from your skill-set and experience. Just like the Internet or World Wide Web – the objective of the active job hunter is covering as much distance as possible in the most effective way. Leveraging off the networks of other people is one of the most effective and efficient ways to do this.

You may strike the jackpot and get a job, but if you don’t, remember:

• Timing is everything

• Your aim is to generate at least two additional leads from each visit, email, or phone call you make.

Identifying Your Network

This diagram below can be very useful in identifying the groups of people that you know.  It is by no means exhaustive!

(And you thought you didn’t have anyone to network with!)

 

Call to Action: Getting Ready to Chat!

From the networking diagram, including any other potential contacts you have added, identify and prioritize five people you could approach and arrange an appointment to see:

 

HOT TIP!

You may wish to set networking goals for yourself to help keep you motivated—for example, 10 networking phone calls per week, resulting in 5 networking visits per week. Don’t forget to include a reward for yourself when you successfully reach your goal.

 

Preparing for Success

Before you make your network approach you should:

Research the company and its senior people.  Some of the things you need to be aware of and may need to be able to talk about include:

• Industry issues

• Organization structure

• Company products and services

• Industry and company profitability

• Competitors

Remember:  people like talking about their jobs and if your interest is based on soundly researched information you are providing yourself with an instant hook to gain their interest.

 

Cold Calls Versus Warm Calls

When deciding on your list of contacts to call remember to distinguish between “cold” contacts and those which are “warm” or “hot”.

Cold contacts are those you have never met, nor know of no one who can introduce you. After moving cities recently I approached the local health board to inquire about their services and to see if they may need mine as a holistic psychologist. I didn’t know them and they didn’t know me. Despite my spontaneous meeting and arriving unannounced the timing was perfect. They told me they were very short-staffed and my skills and experience appeared to be just what they needed. It’s the old adage—if you don’t ask, you won’t get.

Warm contacts are those who someone you know personally knows the person you wish to contact. In this case, your friend, for example, may be able to refer you or at least allow you to mention their name. This gets the relationship off to a warmer start than if you tried to establish contact with no prior “history’ or connection

Hot Contacts are those who you know personally. For example, I know the owner of our local bookstore. Recently he advertised for casual staff. Had I been interested in the role (I love books!) I would stand a ‘hotter’ chance of nabbing that job than someone ‘cold’ who walked off the street.

Remember – even the best salespeople hate cold calling, mainly because the likelihood of “rejection” is increased ten-fold.  Where ever possible leverage off existing relationships!

 

Making a Telephone Approach

Prepare! Prepare! Prepare!  Every aspect of the job hunt process is about preparation – from writing your resume or CV, to preparing answers to questions that may be asked in an interview. Networking is no different especially when it comes time to pick up the phone and make that call.

You should have an outline script and responses to the most common objections prepared in advance.  Remember that most people respond to appeals for help, so your call should use the phrase “help me” as often as possible.

You may wish to use the script which follows as a guide.  It includes ways to respond to common objections.

It is important to remember that it is not so much what you say but how you say it that carries the most weight.  Smile as you speak and, if possible, to stand—these both help you to sound more confident.

 

Example Script:

CONTACT: “Mary McCrae speaking”

YOU: “Hello Mary, my name is John Farr.  I believe that you are the best person to help me.  Jake Evans from XYZ suggested that I give you a call.  I am looking at the career prospects in the Communications/PR industry and Jake suggested that you are the best person to help me.”

I wondered if I could talk to you about your industry before I make a move and would appreciate 15 minutes of your time.”

What follows are sample responses to possible objections:

CONTACT: “I’m not sure I’m the right person.”

YOU: “Jake spoke very highly of you and thought you would be the best person for me to talk to.  I’d be really grateful for your advice – if you could spare 15 minutes.”

CONTACT:“We’re not looking for anybody right now.”

YOU: “I understand.  Of course, I would like to get work inside the Industry, but not right now.  At present, I’m looking at opportunities in various areas and I need someone who could help me to find out more about your industry.  Could we get together this week or next week?”

CONTACT: “I’m very busy right now.”

YOU: “I appreciate that you’re busy but I’d be really grateful for 15 minutes of your time. Perhaps I could buy you a coffee as a sign of my appreciation for giving up some of your time to help me.”

CONTACT:“OK, next week then.”

YOU: “Thank you.  I really do appreciate it.  Which day would suit you best and would you prefer morning or afternoon?”

(Always go for non-core hours with late afternoon the best.  Always offer to leave at the end of 15 minutes – most likely your offer will be refused in which case the obligation to close the meeting passes from you to the contact.)

The above example may seem repetitive and it is.  It is important that you are persistent and don’t lose sight of your goal – to meet with the person face-to-face.

You are unlikely to encounter all the objections listed, although you may get others.

 

Call to Action! Overcoming Possible Objections

Either list three of your most “feared” responses or those objections that you think or feel you are most likely to encounter.

The techniques for overcoming objections used in the example above were: Acknowledge the objection

• Restate your objective

• Use the “15 minute of your time” technique

• Offer alternative time/dates and always leave it up to the contact to decide which option suits them best

Refer back to the objections you highlighted and prepare some responses using the technique above.  Record your answers. (If you couldn’t think of any “objections” ask your friends etc for their input).

 

Questions to Ask When Networking and/or Breaking into a New Industry

Listed below are some typical and effective questions people use when networking or “interviewing for information”. You may wish to adapt the ones below or to completely make up your own ones.  It is helpful to practise asking these questions out loud until you feel comfortable asking them.

How did you get into XXX, eg Public Relations/ HR, etc?

(People love to talk about themselves, and it’s flattering to think someone is interested in what we do and how we got to where we are.  This a great way to help build rapport and begin a relationship)

What advice would you give to someone wanting to get into the industry?

What do you see as the top 5 skills necessary to be effective now and in the future?

(This is a good question to check whether the skills you have now are valuable/marketable and to affirm areas you may need to develop in order to be successful)

What makes a successful (Public Relations/ HR, etc.) person?

What skills, attributes etc. do you look for in people you hire?

Why don’t some people make it in this industry?

(This is a good way of finding out potential pitfalls and how you may highlight your strengths in areas where others may be weak)

What are the values of this organization?

What makes this a great place to work? What attracted you here?

What keeps you here?

(All the above questions are designed to find out the pros and cons of working within the specific organization you have targeted.  Answers will confirm  areas of “fit”).

What issues is your organization likely to face over the next couple of years?

(A good question to identify future skills needs and also to convey interest and enthusiasm in the organization’s future.  Helps to convey less of “What can you do for me?” and more of “What can I do for you?”)

 

Closing Questions

Remember, the initial purposes of your meeting were to:

• Find out information

• See if there are any employment opportunities currently or in the near future

• Generate at least two additional leads

If you have established good rapport and built a good relationship with the person you have just been “interviewing” they will be only too happy to refer you to other contacts they may have.  Remember this is how networking works and why it is so effective. You‘d do the same, wouldn’t you?

Most people hesitate when it comes to asking the sorts of questions below.  Fear of “rejection” is a common reason why.  Remember if you don’t ask, you don’t get.  Besides most employers would be surprised, if not astounded, that you didn’t ask—nine times out of 10 they will be expecting it.

If you are still reluctant, you may like to think of a reward that you can give yourself when you “feel the fear” and do it anyway.  Purchasing a new music album or item of clothing is a good reward.  Each time you hear or wear it will remind yourself of the new, “courageous” you.

 

Some Closing Questions

Do you have any openings now? If the answer is NO: Is this likely to change in the future?

Do you know of anyone else in the industry/this organization that it may be useful for me to talk to? OR

Do you know of anyone else in the industry/ organization who may be looking for someone with my experience?

 

Ending on a Positive Note

You‘ve heard that first impressions count—well so do last impressions!  Be sure to leave on a positive, enthusiastic and grateful note.

You may like to conclude by using the example below or adapting your own:

“I really appreciate all the time you have given up to meet with me. I really like what I have heard.  This sounds like a fantastic place to work/ like a fantastic role/career path.  You must feel very lucky.  Thanks again—I’ve gained a lot.”

Key points to remember are:

• Thank the person you have met

Their time is valuable to them and there were probably half a dozen things they should have, or could have, been doing.  People like to be appreciated.

• Convey that you have really benefited from your meeting with them

People like to feel that what they do makes a difference.  Tell them what you have learned or gained as a result of their input. Your feedback to them is invaluable.

• Show your enthusiasm

The worse you can do is to leave the meeting looking unmotivated.  Even if the meeting hasn’t yielded the results you hoped for, remember the person you have just met may be your best advocate – advertising you by word of mouth to his/her own personal networks.

Follow Up

Out of sight does not necessarily have to be out of mind.  Even well-intentioned people forget – your job is to remind people that you exist.

Follow up one week after your initial meeting or phone conversation.  Include a copy of your Resume or CV, if you had not already left this behind, and a thank you note.

The thank you note should include the following details:

• Confirm the date and time of the meeting

• Highlight key knowledge and insights you gained

• Bullet point how your skills and experiences fit the organizations current and future needs

• A “thank you” statement for the initial meeting and your interest in any opportunities that arise

When to Leave Your CV or Resume

Always have your CV with you in case an employer should ask to have a copy.  It is also a useful “talking” document—while you are in your meeting you can point to your skills and experiences and talk about them in more specific detail than you may otherwise be able to.

The benefit of NOT leaving a CV at the first meeting is that you can further tailor it as a result of the new knowledge you gained. It also takes away the pressure you might feel about seeming like you are “begging for a job”.  We know you are not a beggar. You are an enquirer and an investigator—enquiring as to whether there are any employment opportunities and investigating what other opportunities might exist.

 

REMEMBER: 

Everything that occurs in life is always a matter of timing.  Be patient and have faith that when the timing and the situation is right the opportunity will appear.

Perseverance and maintaining a positive expectation is what separates successful people from unsuccessful people.

 

 

 

This is a review and edited extract from Mid-Life Career Rescue: Job Search Strategies that Work: How to Confidently Leave a Job You Hate and Start Living a Life You Love, Before It’s Too Late by Cassandra Gaisford. Available in paperback or for immediate download for less than the price of a cup of coffee here>>getbook.at/JobSearchStrategies

The Five P’s of Life – Patience, Persistence, Perseverance, Passion, and Purpose

Monday, May 14th, 2018

The best thing I can tell you? It’s one word. Persistence.

~ James Patterson, author

 

Knowing when to quit is one thing; knowing when to persevere another. Whether it’s the weight of obstacles you face, the setbacks and the disappointments, the successes others seem to achieve more speedily, or the critical feedback from others who are impatient to see more evidence that you’ll make it—never give up. Never, never, never give up.

Many prosperous authors’ most enduring successes took years and years to achieve. Nora Roberts is probably the most successful romance novelist on the planet. Thirty-four of her titles are sold every minute and she earns an estimated $US60 million a year! But her success didn’t happen in 6 months, a year, or even three.

She started writing back in the 1980’s for Mills and Boon and then morphed into mainstream romance fiction—and other genres. So, I really shouldn’t be discouraged when the three romance novels I published this year haven’t filled my coffers with gold. Looking back, I also shouldn’t have been discouraged by the feedback that I received early in my career that “my characters were dysfunctional.” Instead of targeting Mills and Boon, the reviewer suggested that my romances seemed better suited to mainstream women’s fiction—a path Roberts also pursued.

Along with Roberts’ commitment to writing characters she can personally identify with, it is her work ethic and her prolific output that really defines her. “Whatever I’m doing, I get very guilty if I don’t put a good day’s work in. I’m not one for making excuses. I had this Catholic upbringing. I was taught to finish what you start.”

A prodigious work ethic, cultivated talent, commitment to finishing what she starts, over four different pen names, writing in a variety of genres, perseverance, and persistence are amongst the many things which have made her one of the world’s most prosperous authors.

Award-winning, perennial bestselling author Jodi Picoult is the author of over twenty books, the last five of which debuted at No. 1 on the New York Times bestseller list. Her books have been translated into thirty-four languages, and four have been made into television movies, while another, My Sister’s Keeper, was made into a film starring Cameron Diaz.

“I had over 100 rejection letters from agents. Finally, one woman who had never represented anyone in her life said she thought she could take me on. I jumped at the chance. She sold my first novel in three months,” says Picoult.

Both authors, and others like them, wouldn’t be where they are now if it weren’t for their grit, persistence, and patient perseverance.

Similarly, many other successful people across a diverse range of occupations and industries have discovered the value of patient perseverance.

In fact, the five P’s of Life – Patience, Persistence, Perseverance, Passion, and Purpose, are the foundation of many peoples success.

A failure at 65, Colonel Sanders was world-famous and wealthy at 80. His father was a miner and his mother worked in a shirt factory. Harland Sanders had to give up school in the sixth grade because he was so poor.

He eventually opened a small home-town restaurant in the Kentucky hills. All looked well until the highway was rerouted and he lost everything. He was 65 at the time and faced with a future barely surviving on social security, his motivation to try again kicked in.

“My government is going to give me a hundred and five dollars so I can eke out an existence. Surely there is something I can do for myself and other people.”

Tapping into powerfully creative questions like this unlocked the key to what would be his major success—his mother’s secret chicken recipe.

Turned down by numerous restaurants at the time he turned potential failure into another inspired idea—franchises. It was an instantaneous hit, and the rest is history!

Fifty-five-year-old Rhonda Byrne’s life was at an all-time low. Twice divorced, her father had just died and her career was in crisis.

That was until, acting on an inspired thought, she created the DVD The Secret and later produced a book, both of which went on to become some of the biggest-selling self-help resources of all time.

At the heart of Rhonda’s inspirational series of products and resources is the law of attraction.

“Everything in your life is attracted to you by what you are thinking,” Rhonda says. “You are like a human transmission tower, transmitting a frequency with your thoughts. If you want to change anything in your life, change the frequency by changing your thoughts.”

Take a leaf from Rhonda’s secret to success and change any stinkin’ thinkin’ that may be lingering. Answering the following questions may help:

1. What results are you currently experiencing that you would like to change?

2. What thoughts would you need to change?

3. What thoughts would remain the same?

4. What things supported you in maintaining a positive state of mind in the past? How could they be helpful now?

5. Can you think of some other strategies to help you keep your mind on what you want and off what you don’t want?

 

Mining for Gold

When you think of patience, perseverance, tenacity, passion, purpose, and success, who comes to mind?

Who or what can help you to manifest more persistence? How can you keep your mind on your vision, your body moving towards your dreams, your heart warmed by the joy you will feel when you finally achieve success?

Identify three ways to strengthen your persistence by strengthening your willpower and self-discipline.

 

This is an edited extract of Change Your Mindset: Millionaire Mindset Makeover by Cassandra Gaisford. To purchase your copy and learn how your thoughts affect your success habits read the book here

Amazon: viewbook.at/ChangeYourMindset

Kobo, Barnes & Noble, Nook, and iBooks: books2read.com/u/bP56wz

Why Pursuing Your Passion Not Your Pension is The Ultimate Mid-Life Career Change Strategy

Saturday, January 13th, 2018

 

 

“The starting point of all achievement is desire.”

Napoleon Hill, Author, Think and Grow Rich

 

First things first! Start from the heart.

The first and most important commandment of choosing and growing your business is to follow your passion.

Creating a successful business that you’ll love is impossible without passion, enthusiasm, zest, inspiration and the deep satisfaction that comes from doing something that delivers you some kind of buzz.

Passion is a source of energy from the soul, and when you combine it with a product or service that benefits others, that’s where you’ll find your magic.

Kevin Roberts, former CEO worldwide of advertising agency Saatchi and Saatchi, passionately believes that love is the way forward for business. Meeting peoples’ needs, hopes, dreams, and desires, or offering something which helps them solve problems for which they’d love a cure, is good for people and its good for business.

“For great brands to survive, they must create Loyalty Beyond Reason,” he writes in his book Lovemarks: The Future Beyond Brands. Roberts argues, with a ton of facts, and emotionally evocative images to support his premise, that traditional branding practices have become stultified. What’s needed are customer Love affairs. “The secret,” he maintains, “is the use of Mystery, Sensuality and Intimacy.”

Other experts such as Simon Sinek, author of the bestselling book Start With Why, and Robert Kiyosaki entrepreneur and author of the Rich Dad, Poor Dad books, may urge you to begin with rational, head-based logic.

I’m advocating a similar, albeit less analytical approach to begin with. But the premise is similar, to create something meaningful for yourself, and for the customers and clients you wish to attract, you must believe in what you are doing. Your business idea must matter. You must know why it’s important—to yourself and to others.

“‘Why’ is not money or profit—these are always the results. Why does your organization exist? Why does it do the things it does? Why do customers really buy from one company or another?” challenges Sinek in his book.

I would add, what is its purpose? Roberts, would add, how can you make them fall in love with you and inspire loyalty beyond reason?

 

How to Find Your Why

When you discover and tap into your passion, you’ll find your why. You’ll also find a huge source of untapped potential that seems to be fearless and knows no bounds. Pursuing your passion in business is profitable on many levels.

Firstly, when you do what you love, this is most likely where your true talent lies, so you’ll stand out in your field. Passion cannot be faked.

Secondly, you will be more enthusiastic about your pursuits. You will have more energy and tenacity to overcome obstacles, and more drive and determination to make things happen.

When you do what you care most about and believe in with such a passion, your work will be not something that you endure, but something that you enjoy. More importantly, work will become a vehicle for self-expression.

Thirdly, passion attracts. As multi-millionaire businesswoman Anita Roddick once said, ‘We communicate with passion and passion sells.

Ms Roddick founded her company, The Body Shop, on one simple premise—beauty products tested on animals was cruel, barbaric, unnecessary and immoral. Millions of men and women around the world agreed.

People like to do business with people who are passionate about their products and services. When global financial services company KPMG re-branded with passion as a core theme, profitability soared. Check out my presentation on Slideshare to find out how:

http://www.slideshare.net/CassandraGaisford/passionslides-with-kpmg-slides

Hearts on Fire

The key to sound business planning begins from the inside out. First you need to determine who you are, who you want to be, and what you want to contribute to the world. In working this out, there is no better place to start than with finding out what sets you heart on fire and why.

Michael Jr. Comedy, a stand-up comedian and author, explains how discovering your why helps you develop options that enable you to live and work with purpose.

“When you know your why, you have options on what your what can be. For instance, my why is to inspire people to walk in purpose. My what is stand-up comedy. My what is writing books…. Another what that has moved me toward my why is a web series that we have out now called Break Time.”

Check out this clip from one of Michael’s most successful episodes http://bit.ly/1PnOTrH. You’ll see how working with passion and purpose awakens dormant talents and enables souls to fly higher.

“When you know your why your what has more impact because you are walking toward your purpose,” says Michael.

We’ll dive deeper into discovering your life purpose in the following chapter.

 

Surf the Web

http://www.eofire.com: Fuel your inspiration by checking out this top-ranked business Podcast where some of the most inspiring entrepreneurs are interviewed 7-days a week. Founder and host John Lee Dumas shares his journey from frustrated employee to inspired entrepreneur via video here http://www.eofire.com/about/

 

Discovering Your Passion 

Everyone is capable of passion; some people just need help taking it out of the drawer. Look for the clues. Often this involves noticing the times you feel most energized and alive, or when you experience a surge of adrenaline through your body.

Sometimes it’s the moments when time seems to fly. Perhaps it is something you love to do and would willingly do for free.

Passion is not always about love. The things that push your buttons can lead you to the things that you’re most passionate about.

Working long hours, too much stress, financial strain or a whole raft of other constant pressures can soon send you drowning in a sea of negativity—killing your passion and robbing you of the energy and positivity you need to make a life-enhancing change.

If stress is taking a toll on your life you may want to check out the first book in the Mid-Life Career Rescue series, The Call For Change. The strategies and tips in the book will help you restore the balance and get your mojo back. You’ll also learn how to boost your ability to generate ideas. Available on Amazon in paperback and eBook by clicking the following link >> getBook.at/CareerChange

If you need more help to you manage stress my book, Stress Less. Love Life More: How to Stop Worrying, Reduce Anxiety, Eliminate Negative Thinking and Find Happiness, available as a paperback and Ebook will help. Navigate to here—getBook.at/StressLess.

 

Action Task! Find Your Passion

Real passion is more than a fad or a fleeting enthusiasm. It can’t be turned on and off like a light switch. Answering the following questions will help you begin to clarify the things you are most passionate about:

  1. When does time seem to fly? When was the last time you felt really excited, or deeply absorbed in, or obsessed by something? What were you doing? Who were you with? What clues did you notice?
  2. What do you care deeply or strongly about? Discovering all the things that you believe in is not always easy. Look for the clues to your deep beliefs by catching the times you use words such as ‘should’ or ‘must.’
  3. What do you value? What do you need to experience, feel, or be doing to feel deeply fulfilled?
  4. What pushes your buttons or makes you angry? How could you use your anger constructively to bring about change?
  5. Which skills and talents come most easily or naturally to you? Which skills do you love using? What skills do you look forward to using? What gives you such a buzz or a huge sense of personal satisfaction that you’d keep doing it even if you weren’t paid?
  6. What inspires you? To be inspired is to be in spirit. What bewitches and enthralls you so much that you lose all track of time? What makes your soul sing? What floats your boat? What things, situations, people, events etc. fill you with feelings of inspiration? List all your obsessions and the things that interest you deeply. If you’re struggling to identify your interests and inspirations, you’ll find some handy prompts in the next chapter.
  7. Keep a passion journal. My passion is passion—to help others live and work with passion and to bring about positive change in the world. If you’re not sure what you are passionate about, creating a passion journal is one simple but powerful technique to help achieve clarity. Your passion journal is where manifesting your preferred future really happens. I’ve been keeping a passion journal for years and so many things I’ve visualized and affirmed on the pages, are now my living realities—personally and professionally.

Love Is Where The Magic Is

Love is where the magic is. When you love what you do with such a passion you’d do it for free this is your path with heart. You’ve heard the saying, ‘when you do what you love, you’ll never work again.’ It’s true. Work doesn’t feel like a slog, it feels energizing.

As Annie Featherston, writing as Sophia James, shared in my second book, What Makes You Happy, “When you combine your favorite skills with doing something you completely and utterly love, you come home to your True Self and find your place of bliss. The result? Contentment—and more often than not, producing something highly marketable.”

Download my free tip sheet to help you create your own passion journal here: www.worklifesolutions.nz/books/career-rescue

Passion in Business

A good way to find your own passion and identify ways to turn it into a fulfilling self-employment opportunity is to look for examples of others who have started businesses they are passionate about.

Here are just a few of many examples:

A passion for bugs! Brian Clifford is passionate about helping people and bugs. He has combined his passion into a successful business as a pest controller.

“All the rats, all the maggots, all the cockroaches all over the place, these are the things that I love doing,’ he says. His business motto is, ‘If it bugs you, I’ll kill it!”

Check out his business here >> www.borercontrolwellington.co.nz

 

A passion for bones! John Holley has turned his passion for bones into a business, Skulls Down Under, selling skeletons to museums all over the world.

Check out his business here >> www.skullsdownunder.co.nz

 

A passion for Maori food. Charles Royal’s passion for finding a way to incorporate traditional Maori foods into modern dishes led him to start his own business – Kinaki Wild Herbs.

“I had learned a lot about the bush during my time in the army and have taken that knowledge through the years, developing food tours and cooking classes using what we gather from the wild. I love organics and making something out of nothing, but you have to know what you are looking for,” says Royal. Air New Zealand now serves pikopiko and horopito in its First and Business Classes.

Check out his business here >> www.maorifood.com

 

“Passion is Everything-If You Don’t Have It You Will Not Succeed”

A love of good food and a lifelong dream to open their passion-driven business in London fueled Wellington restauranteurs Vivienne Haymans and Ashley Sumners’ move to the UK.

“We both felt we had gone as far as we could with our business in New Zealand and wanted to move further afield,” says Vivienne.

“I came here for a three-month holiday, secretly wanting to stay longer and build a business overseas. On arriving I discovered that London seriously needed a restaurant like our Sugar Club in Wellington. There was nowhere in London doing anything like it. I called Ash and a year later he also moved to London after selling our Wellington restaurant.”

They relocated the restaurant to Notting Hill in 1995, then to Soho in 1998, winning the Time Out “Best Modern British Restaurant” award in 1996 and “Best Central London Restaurant” award in 1999, along with several Evening Standard Eros awards.

Since then they have expanded and diversified their restaurant business, opening a chain of modern traiteurs (Italian-style delicatessens) that offer delicious, easy-to-prepare hand-made meals and great New Zealand coffee.

The first of these is called The Grocer on Elgin, situated in the heart of Notting Hill. Vivienne designed all three restaurants and ‘The Grocer on’ stores.

Like many people following their passion Vivienne and Ash faced significant barriers before finally making it big.

“It took Ash and I seven years to fulfill our dream of opening The Sugar Club in London. When we first arrived there were huge premiums being asked for restaurant sites.

Then, with the early 90s recession they were giving restaurants away but, like now, the banks were not lending. We had no property assets at the time, limited funds, a reference from our NZ lawyer, accountant and bank manager and a handful of NZ press clippings. The banks wanted property assets and UK business records. No less.”

Just when it looked like the obstacles were insurmountable, their passion for great food and design, the quality of the produce, and the integrity of its production, produced lucky fruit.

“We were offered a site by a landlord that we had had dealings with in the past. He liked what we did and gave us the lease. We developed the old Singapore Pandang into the Notting Hill Sugar Club. I borrowed an extra £5000 from my mum and paid her back in a month. It was an instant success and well worth the long wait.”

Vivienne says that following their passion is an important ingredient in their success.

“Passion is everything—if you don’t have it you will not succeed. It is hard work; your passion will pull you through the seriously bad times, which will always occur.”

Hot Tip! Gathering your own examples of passionate people and businesses is a great way to build confidence and generate your own business ideas.

Here are some things that other people who are self-employed are passionate about:

  • Creating BusinessesEntrepreneurs Melissa Clarke Reynolds and Eric Watson
  • AirportsGraham is an airport designer
  • BoatsBill Day runs a specialist maritime service business
  • BeautyJoy Gaisford, Designer
  • FoodRuth Pretty, Caterer and food writer
  • AstronomyRichard Hall, Stonehenge Aotearoa
  • DesignLuke Pierson, runs a web design business
  • RocksCarl created Carlucciland—a rock-themed amusement park
  • PassionCassandra Gaisford helping people work and live their passion! www.cassandragaisford.com

Here are some things that some businesses are passionate about:

  • Animal Welfare and Human RightsThe Body Shop
  • TechnologyMicrosoft, Apple
  • Helping peopleWorklife Solutions, Venus Network
  • EqualityThe EEO Trust, and the Johnstone Group
  • The EnvironmentThe Conservation Department
  • HoneyThe Honey Hive
  • ChocolateChocaholic
  • Pampering OthersBox of Chocolates and East Day Spa

 

Tune In To Your Body Barometer

What pushes your buttons or makes you angry? Having my manager threaten to ‘smash my head in,’ and working with others who were bullies and tyrants, the relentless pursuit of profit at the expense of caring for people, and numerous work restructurings, motivated me to gain my independence.

That and getting shingles—something I wrote about in my first books, The Call for Change, and also What Makes You Happy.

Shingles was definitely my body barometer sending me a red alert! As was seeing my colleagues suffer heart attacks.

As Neale Walsch, the author of Conversations with God, says, “Judge not about which you feel passionate. Simply notice it, then see if it serves you, given who and what you wish to be.”

So, as I’ve mentioned earlier, rather than become bitter, I thought how could I use my anger constructively to bring about change?

I decided I wanted to help people find jobs that made them happy, and I wanted to help victims of workplace bullying. That was my why and my what.

Stepping Stones to Success

I started a career counseling business for an established workplace counseling organization before going out on my own.

Working as an employee first gave me the confidence to fly free. I became more motivated when the CEO changed and the new boss tried to manage me. Increasingly, the job began to frustrate me.

It lacked challenge, my salary was capped, and I was finding it increasingly difficult to balance childcare. The final clincher, however, was when I did the math.

I worked out my hourly rate as a full-time salaried employee, versus what they charged me out per hour, and how much business I was bringing in for them, and came to the conclusion they were buying my skills, but they weren’t paying me enough. I could work less and earn and achieve more if I employed myself. I started to feel excited!

 

Action Task! Tune into Your Body Barometer

Notice the times you feel strong emotions. These could be annoyance, irritation and anger. Or they could be a sense of excitement, a state of arousal, a feeling of limitless energy, a burning desire, a strong gut feeling, a feeling of contentment or determination. Notice these feelings and record them in your passion journal.

Go deeper. Ask, “How could I make a living from my passion?” or “How do others make a living from things that excite or motivate me?”

Explore possibilities. Even a simple Google search, or generating ideas with others could get you started down the right path.

** FREE BONUS **

If you haven’t downloaded the free copy of the Passion Workbook, download it here >>

 

This is an edited extract from Midlife Career Rescue: (Employ Yourself): How to confidently leave a job you hate, and start living a life you love, before it’s too late” by Cassandra Gaisford. To purchase your copy and learn how to follow your passion to prosperity, click here to go to your online bookshop.

The Effortless Path to Manifesting Your Business and Career Goals

Friday, January 5th, 2018

 

I love this picture that my daughter Hannah shared recently—it illustrates so powerfully the life-changing magic of creating a Passion-driven business and career planning journal.

When she pasted images of oracle cards in her passion journal she was only 12. Now a beautiful woman in her late twenties, and after many, many horrid work experiences (she would often ring me up in tears—after being bullied shouted at, and working in toxic work environments), she’s now a soulful entrepreneur. Check out her new passion and purpose inspired business as a Spirit Conduit and Intuitive Healing Coach, https://www.hannahjoyspirit.com.

The Effortless Path to Manifesting Your Business and Career Goals

Are you thinking of starting a business? Would you love to employ yourself but have no idea what to do or how to begin? Or do you have an existing business but yearn for a fresh start? This ultimate guide contains all of the obvious and not-so-obvious best practices of creating successful businesses. Think of this guide as your key to manifesting a prosperous business easily.

First things first: start from your heart.

Growing and creating a successful business is impossible without passion, enthusiasm, zest, inspiration and the deep satisfaction that comes from doing something that delivers you some kind of buzz.

Unlock your unique wealth code. Ignite your passion and purpose!

The first and most important step to choosing and growing your business is to follow your passion. Passion is a source of energy from the soul, and when you combine it with a product or service that benefits others, that’s where you’ll find your magic and transformational success.

Kevin Roberts, former CEO Worldwide of advertising agency Saatchi and Saatchi, passionately believes that love is the way forward for business. Meeting peoples’ needs, hopes, dreams, and desires; or offering something which helps them solve problems for which they’d love a cure, is good for people and its good for business.

“For great brands to survive, they must create Loyalty Beyond Reason, he writes in his book, Lovemarks: The Future Beyond Brands. Roberts argues, with a ton of facts, and emotionally evocative images to support his premise, that traditional branding practices have become stultified. What’s needed are customer Love affairs. “The secret,” he maintains is the use of Mystery, Sensuality, and Intimacy.”

Your passion-driven business planning journal is the perfect place to begin your love affair.

The easy Passion-Driven Business Journal four-step template won’t chain you to a fixed way of doing things. You’ll have the freedom to dream, create, plan, and structure your beautiful business how and when you like.

Discover the Secret Successful Entrepreneurs Are Using to Create Their Way to Wealth…

Using the 10x Passion-Driven Prosperity Strategy

You’ll learn how to:

• Discover your passion and purpose

• Define your criteria for work satisfaction and happiness

• Develop Grit: The power of passion and perseverance

• Be inspired, gain clarity, and plan for success

• Manifest success easily

• Create a passion-driven business—working from home or anywhere in the world

 

Create Your Passion-Driven Business Today with This Easy-to-Follow Guide and Follow Your Passion to Prosperity!

 

This is an edited extract from The Passion-Driven Business Planning Journal: The Effortless Path to Manifesting Your Business and Career Goals by Cassandra Gaisford. To purchase your copy and learn how to stress less and love life more, click here—

viewBook.at/PassionBusinessJournal

 

 

 

 

 

 

 

 

Follow your passion and purpose to prosperity—online coaching program

 

If you need more help to find and live your life purpose you may prefer to take my online course and watch inspirational and practical videos and other strategies to help you to fulfill your potential.

Easily discover your passion and purpose, overcome barriers to success, and create a job or business you love with my self-paced online course.

Gain unlimited lifetime access to this course, for as long as you like— across any and all devices you own. Be supported by practical, inspirational, easy-to-access strategies to achieve your dreams.

To start achieving outstanding personal and professional results with absolute certainty and excitement.

Click here to enroll or find out more— https://the-coaching-lab.teachable.com/p/follow-your-passion-and-purpose-to-prosperity

Thank God it’s Friday—Stress Less

Friday, November 3rd, 2017

Weekly end of the week kickstarter

Is Friday the end of your workweek and a highlight of your career?  What if, the opposite was also true? What if Friday was the day you dreaded most because it meant your work was finished? What if you loved your job so much you never wanted the week to end?

At the end of every week, I’ll send a few short snippets of excerpts from my books. Sometimes all we need is one sentence, one word, one timely reminder to pursue our dreams.

Whether you’re in job hate or job love here are a few reminders from my self-empowerment books, to help you end the week on a high(even if it’s just more fuel to find a way to escape)

During the last week, so many people have shared with me the extraordinary level of stress they have been experiencing. So, in this end of the week Kickstarter, I’m sharing a few timely reminders from Stress Less. Love Life More: How to Stop Worrying, Reduce Anxiety, Eliminate Negative Thinking and Find Happiness

Personally and professionally this week has been a real challenge. I’ve had a lot of extra demands on my time—many of which stem from moving out of the city and taking on a neglected 10-acre lifestyle property. It’s not all sunny days and organic peaches.

Only today we learned that our plumbing is going to need a major overhaul. Read into that—a $10-15k overhaul and you’ll feel some of the stress. Many of the things that stress me out are things I haven’t allowed for or predicted. They are the things I can’t control. But I can control how I choose to react. I find resilience strategies like meditating, getting outside, helping uplift others and making room for joy help put more fuel in my tank. More fuel means more energy and creativity so I can start working on solutions—that and trying to see how a ‘curse’ may be a blessing in disguise.

Below are a few of the many other strategies that I have found helpful professionally and personally to manage stress, first up – control alcohol. Which is also the topic of the book I am currently working on, Your Beautiful Mind: Control Alcohol, Discover Freedom, Find Happiness and Change Your Life. More about that later.

Working with passion and purpose also put more fuel in my tank. I’m about to launch a new course to help people discover how to live and work with passion and purpose – if you haven’t already, can you spare a moment to offer some advice…https://www.surveymonkey.com/r/VNFV5DY

Excerpts to soothe & inspire…

Not everyone has a battle with booze. Whether you cut back or eliminate alcohol entirely, the choice is ultimately yours. Only you know the benefits alcohol deliver or the success it destroys. As one advance reader wrote to me:

“I’m emailing you to let you know the impact your book has had on me. I cold-turkey stopped imbibing alcohol and coke and I’ve gained twenty years in energy. We all know we don’t drink a lot, but what an insidious thing nightly alcohol is. Thank you for your book; its become a bit of a bible, or should I say they’ve become bits of bibles.”

I’m so pleased to know this! It’s amazing how much productivity is gained by making changes to our health habits.

***

“Our brains never get a break and the results can be increased stress, anxiety, insomnia and if left unchecked, even depression. But there is something you can do—nothing.” ~ Mathew Johnstone, author & cartoonist

Stressed, fatigued, or overwhelmed minds will never be productive. The opposite is also true—peaceful, calm, and clear minds elevate success. Many of the most influential authors, creative artists, and business people today credit their meditative practice for their increased productivity and prosperity. “It’s the Swiss army knife of medical tools, for conditions both small and large,” writes Arianna Huffington, the founder of The Huffington Post and author of Thrive.

When Tim Ferriss, who practices transcendental meditation, sat down with more than 200 people at the height of their field for his new book, Tools of Titans, he found that 80% followed some form of guided mindfulness practice.

***

“A grit mind strengthens all of your strengths.” ~ Pearl Zhu, digital visionary

Ups and downs, highs and lows, troughs and peaks are a rite of passage for everyone. The fickleness and unpredictability of the world, the extremities of your emotions, the quick and ready insights you experience, the acute sensitivity with which you feel almost everything, can make you vulnerable. But it doesn’t have to be this way. By strengthening your inner power, your ability to handle stressful situations, and your skill in persevering after setbacks threaten to fell you, you’ll develop resilient grit.

Grit comes in many shapes and sizes: courage, bravery, pluck, mettle, backbone, spirit, steel nerve, resolve, determination, endurance, guts, spunk, tenacity—and the strength of vulnerability. Add the flexibility and determination of resilience and you’ll have a winning combination.

 

All excerpts from Stress Less. Love Life More: How to Stop Worrying, Reduce Anxiety, Eliminate Negative Thinking and Find Happiness
Available from Amazon as an ebook or paperback here—getBook.at/StressLess

Thank God it’s Friday

Friday, October 27th, 2017

 

Weekly kickstarter

Is Friday the end of your workweek and a highlight of your career?  What if, the opposite was also true? What if Friday was the day you dreaded most because it meant your work was finished? What if you loved your job so much you never wanted the week to end?

At the end of every week, I’ll send a few short snippets of excerpts from my books. Sometimes all we need is one sentence, one word, one timely reminder to pursue our dreams.

Whether you’re in job hate or job love here are a few reminders from Mid-lIfe Career Rescue: The Call For Change and some of my other self-empowerment books, to help you end the week on a high(even if it’s just more fuel to find a way to escape)

Excerpts to inspire…

“Sometimes in life, as in photography, you need a negative to make a positive image of the life you want to capture. Are you showing signs of job dissatisfaction? Did you wake up this morning excited to face the day ahead? Or did the thought of getting up and going to work make you wish you could stay in bed? If Monday mornings are a low point in your week, it may be a sign that it’s time for a new career.”

 “Unhappy people: complain more, produce less, get sick more often, worry more, have fewer creative ideas, have lower energy levels, are more pessimistic, less motivated, learn slower, make poorer decisions, have lower confidence and self-esteem, are more prone to mental illnesses, including depression, and are slower to bounce back from setbacks—and these are only some of the symptoms of unhappiness.” 

“Copycatting his way to success by studying the styles of his three favorite artists (Picasso, Modigliani and William Dobell) Mark blended the three to come up with his own unique style.” 

 

 

 

All excerpts from Mid-Life Career Rescue: (The Call For Change):  How to confidently leave a job you hate, and start living a life you love, before it’s too late, by Cassandra Gaisford—available in print and ebook here: getBook.at/CareerChange

If you already have a copy, don’t forget to top up your motivation well by referring to it, or my other self-empowerment books regularly.

Get Real About What’s Important: The Importance of Values in a Career Change

Thursday, November 17th, 2016

image_values

“The things that matter most should not be sacrificed to those that matter least.” ~ Dr Stephen R. Covey, Author

Values conflicts are one of the major causes of work-related stress. If you’re proactive you’ll get out unscathed, and as you’ll read later in this chapter, not getting your needs met may just lead you to your life purpose.

“I used to be the sort of person who usually put her head down and worked towards a goal and if I worked hard enough and aimed for my goal, then success would follow. And for the first time my life plan wasn’t working out,” said Juliet de Baubigny, a powerful venture capitalist in Silicon Valley. Her entrepreneurial genius is said to have contributed to the transformation of companies such as Google and Amazon.

Several years ago her marriage ended in a bitter divorce, her young son was diagnosed with Type I diabetes, and she ended up in the ICU with bilateral pneumonia, all within six months. “It makes you question faith and humanity,” she said. “So I thought how do I redirect this?”

Juliet heeded the call for change—embarking on a quest of discovery.

“I consulted every shaman, every psychic, every priest to learn about what was really important to me what my value system was.” The result? “The things that matter most in life are health, family and doing what you love.”

Juliet’s imparts her wisdom to her children, “Do what you love, work hard, tell the truth and be kind.”

If only more kindness prevailed at work. Just think what a better place the world would be.

I’ve said it once, but I’ll say it again. Do not, under any circumstances stay in a job that compromises your values, or is making you physically ill. Perhaps, your mindset needs to change. Perhaps it’s the job. But whatever the cause, take action now to find the cure.  Conquering stress, this escalating modern day evil is so critical that I devoted a whole chapter to it in my first book, Mid-Life Career Rescue: The Call For Change. And readers agree. As one reviewer wrote:

“I definitely recommend reading the chapter on stress. I wish I had the valuable information she laid out 15 years ago when I went through a ‘brown out’,” one step before complete burn out.

If I knew what physical signs to look for I would have left that job way earlier than I did. Unfortunately for me I learned the hard way what a stressful job situation can do to you both mentally and physically, but you don’t have to. Instead, you just need to read Mid-Life Career Rescue, and follow the advice of Ms. Gaisford.”

Values in Business

Organisations have their own values and personalities too. Finding individuals who ‘fit’ their culture plays a key part in their hiring decisions.  And it’s a two-way street. Similarly your best-fit job or organisation is one that aligns with your values and allows you to be yourself.

Once you have identified your driving values you can begin to look for companies and roles that align with them. For example, if you identified ‘passion’ as important, look for companies that actively communicate and act upon this value.

Sometimes this may mean doing a little bit of investigative homework. Don’t just rely on what the advertisement or job description says, or what the recruiter or hiring manager tells you. Ask people who work there, customers who deal with them, and even competitors. Get the real story. It’s not what they say that counts; it’s what they do.

Not all companies actively live and breathe their values. But the truly great companies, businesses and individuals do.

Hot Tip! Increase your chances of a good values match by including a summary of your values in your CV, social media profiles like Linkedin, or your website if you have one. 

Overcoming Values Conflicts

The consequences of accepting a role or staying in a job where you’re values don’t ‘fit’ are huge. Job dissatisfaction; a feeling of not belonging; of not being appreciated, affirmed or valued; and serious depression can occur if no remedial action is taken. These feelings and experiences are commonly referred to as ‘values conflicts’.

One of my clients, Lynn, was the editor of a magazine. She had a real gift for innovative and lateral thinking, and creativity was something she valued. She assumed that when she accepted a new position as Chief Editor for another company that her creativity would be something they also valued.

It was a huge shock to learn that they valued maintaining the status quo more than innovation, and that they did not affirm or value the changes she sought to create.

She also valued her independence and autonomy, and in her previous role her boss had been happy for her to work whatever hours and days she liked. His main criteria was that the job got done; he didn’t care where or how.

In her new role people preferred to work standard hours and questions were asked and eyebrows were raised when she attempted to work from home or worked anything other than the core Monday to Friday 9am to 5pm hours. Her boss’s assumption was, “If I can’t see you, you’re not working.” Not much trust there!

For her own health and happiness, Lynn resigned after three months. She realised that if she stayed any longer it would mean changing the very essence of who she was, and devaluing her needs.

In hindsight she wished she had taken the time to think about her most important values prior to changing careers, rather than having acted so impulsively.

“I guess I just assumed that it would be similar to where I was before. I could have saved everybody a lot of grief by clarifying my needs and asking a few more questions about the company culture before I started.”

Action Task! Get Your Needs Met

If any of your most important values are not being met to your satisfaction, what changes need to occur so that they are met? Some ways to check if your values are in alignment, and steps you can take to resolve any values conflicts, include:

1) Thinking laterally. Brainstorm with friends all the possible ways that people make a living from each of your main values. Think laterally. The aim is not to make a decision but to build an exhaustive list.

Choosing your best-fit career comes later. Right now, allow yourself to go wild and explore. Who knows what you may find. Use generative, open-ended questions like ‘who, where, why, when’ to create a wider list. For example, how can I make a living from (insert value)? Who is making a living from (insert value)?

2) Paying attention to your body barometer. Notice the times when you feel inspired – a sure sign your values are aligned. When you values are met there’s often a feeling of lightness or calm in your body, or a surge of excitement, joy and elation.

The opposite is also true. Heaviness in your shoulders or heart, a feeling of dread in your chest, a surge of anger through your body, are some of the many ways your body warns you of conflict.

3) Exploring and negotiating. Develop a list of questions designed to confirm whether your values align with any prospective employer or role you are considering. For example, if ‘respect’ is one of your values you may ask an employer, employee or another stakeholder: “How are differences resolved around here?”

If time freedom is important to you, make sure you negotiate flexible hours as part of your employment package. If work-life balance is important, target companies that actively support this. Check company websites, ask people who work there or contact organisations like the EEO Trust to learn more about who you’d like to work for and why.

4) Asking for your needs to be met. All too often people walk away from perfectly good careers without telling people what they need to feel happy, motivated and productive.  “Why is it that people only tell us what they want when they’re heading out the door,” one frustrated HR manager told me.

‘If they valued me, they’d know what I needed,” a client once said. Don’t rely on people being mind readers, and don’t assume they don’t care.

I once successfully negotiated working a four-day week in one job, and working from home in another. Initially my request was met with disapproval. I figured they were afraid I wouldn’t get my work done, so I suggested we give it a go as a trial. This allowed them to get comfy with the idea, knowing they could return to the status quo if I didn’t deliver. I got heaps more done than being in the office.

If you can’t get your needs met, it’s time to look elsewhere. I’ve done this many times in my career.

5) Playtime. If it is not possible at this time to get your needs met in your career, and you’re not ready to make a move, pro-actively seek ways to satisfy your values away from work. Taking up a hobby, joining up with like-minded people or volunteering are just a few possible ways to achieve this. Look for examples of people, places or things that align with your values. Meet-up.com is a great place to start.

Book_transparentbg copyThis was an excerpt from Mid-Life Career Rescue: What Makes You Happy.

You’ll find more tips to help you clarify what makes you happy in, Mid-Life Career Rescue: What Makes You Happy.

Available for immediate download less than the price of a cup of coffee – getBook.at/MakeYouHappy

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