Archive for the 'Career & Happiness' Category
Are you at a fork in the road?
Have you ever thought to yourself “There has to be more to life than this?” At some point, most of us have.
Here’s the incredible thing…
Sometimes when you’re at a fork in the road, one simple well-timed suggestion or idea can cause a major shift—the one that leads to your breakthrough.
That’s why I am so excited to invite you to join me for a free online event called What the Fork? Discover a Practical and Nourishing Plan to Feed Yourself For Health and Happiness.
Healthy Living Coach Sheree Clark is interviewing all sorts of health and lifestyle experts, and I am honored to be one of those she hand-picked to feature!
This event is a unique chance to listen to dozens of the best health, nutrition, exercise and lifestyle authors, teachers and researchers give their insights into what they have found to be true from their years of experience. Many of the experts you’ll meet arrived at their own “make it or break it moment” because of an event in their lives, and they’re willing to share what they’ve learned with you.
The experts in this series all want to help you discover the incredible opportunities you have to uplevel your own life. We believe that a healthier lifestyle is about more than just what you put in your mouth or how many steps you walk in a day. It’s about viewing yourself—and the things you allow into your life—in a holistic and integrated way.
I’m inviting you to participate as my guest in the entire What the Fork? event for FREE!
You’ll find out how to:
- Be at peace, whether you’re strolling in the garden or dealing with the tech support people
- Eat more healthfully, and without feeling deprived
- Finally get your hormones and your thyroid under control
- Address brain fog, fatigue, sugar ups and downs
- Feed your entire family—pets included—for longevity
- Follow your passion and still pay the bills
…And much, much more….
If this sounds exciting to you, you absolutely must listen in! Join me and the other experts for FREE by clicking the link below and registering today.
By the end of this event you’ll have the knowledge and the tools that will bring you the vibrant life you’re looking for! So, what the fork are you waiting for?
You’ll be able to take a wee peek into some of the incredible people Sheree has on the show. Sheree Invites you to tune into her 2017 “What the Fork?” interview series. She reveals just a few of the 30+ guests, including JJ Virgin, Jennifer Cornbleet, Joe Tatta, Debra Atkinson, Cassandra Gaisford and Joy Loverde. To enjoy the series, which begins May 1, 2017, visit www.sowhatthefork.com
This is going to be one amazing interview series, as you’ll see when you hear fabulous Sheree Clarke discuss as she profiles some of the other experts. Excited to participate in the healthy lifestyle event with @Sheree_Clark
But wait there’s more! Leonardo da Vinci and Coco Chanel both knew the importance of taking a holistic approach to success—including looking after your well-being, your mind, your spirit and your relationships. To coincide with this special summit, and to celebrate Leonardo’s birthday this month (April 15, 1452) I have a FREE gift.
The Art of Success Boxed Set (Books 1-2) Leonardo Da Vinci & Coco Chanel: How Extraordinary Artists Can Help You Succeed in Business and Life. Get two books for one reduced price of $9.99 for a limited time. Instant download here >>getBook.at/SuccessBoxset.
Learn Leonardo da Vinci’s and Coco Chanel’s success secrets and let them guide and mentor you. Three life coaches and two empowering books to help you transform your life rolled into one important resource.
P.S. You may also like to check out the Find Happiness at Work: How to Create a Successful Career Strategy. Listen to my presentation, for the Alumni Career Speaker Series 2017 here (The sound improves 20 minutes in!)
There’s loads of inspirational stories and sparkling images to uplift and encourage you to pursue your dreams.
You can see a few samples on my blog here >> http://www.cassandragaisford.com/find-happiness-at-work-how-to-create-a-successful-career-strategy
P.P.S. Each interview in Sheree’s Fork in the Road series will be available for a limited time. Register now and don’t miss a single tip, strategy or important tidbit!
Please share this blog with anyone you know who may need a boost.
Listen to Cassandra’s webinar presentation, for the Alumni Career Speaker Series – “Find Happiness at Work: How to Create a Successful Career Strategy” http://events.iteleseminar.com/?eventID=90661188 (The sound improves 20 minutes in – we were bracing for the worst storm in 20 years!)
Please feel free to cut and paste the above and share with anyone who needs a career rescue.
Here’s a few slides from the presentation, which includes strategies and tips to help you find happiness at work.
Sometimes we need a mentor to encourage us to follow a more creative path. Coco Chanel and Leonardo da Vinci share how creativity can improve your happiness, health and success in The Art of Success: How Extraordinary Artists Can Help You Succeed in Business and Life by Cassandra Gaisford.
To read a free excerpt or purchase your copy and learn more from Leonardo Navigate to here: getBook.at/TheArtofSuccess
To read a free excerpt or purchase your copy and learn more from Coco Navigate to here: getBook.at/CocoChanel
FIND YOUR NICHE – PURSUE YOUR PASSION.
Listen to Cassandra’s webinar presentation, for the Alumni Career Speaker Series – “Find Happiness at Work: How to Create a Successful Career Strategy” http://events.iteleseminar.com/?eventID=90661188 (The sound improves 20 minutes in – we were bracing for the worst storm in 20 years!)
Please feel free to cut and paste the above and share with anyone who needs a career rescue.
how I pursued a job of passion and made a BIGGER difference in this world!
I worked in roles that I hated before turning my attention and intention to finding a job I Ioved
My ‘hateful’ jobs taught me a lot about what I really needed and valued in a career
My horrible work experiences, including being threatened by a manager who vowed to “smash my head in”, helped me realise my calling—to help other people in similar traumatic work situations to survive and thrive
Being coached by Carol Galloway, a holistic and deeply spiritual, creative and insightful career coach, with a background in psychology, freed me from fear. I adapted the drawing a did with her in one of our ‘art-therapy’ sessions, to become the cover of my first book in the Mid-life Career Rescue trilogy, “The Call for Change.”
Concentrating on the skills I loved using, and asking myself: “How can I make a living from writing?” enabled me to combine my passion for writing and inspiring others by creating a range of self-empowerment books. I wrote these books as much as to help myself as to help others—which is why they are so meaningful and helpful to me
When I left the security and confinement of a 9-5 job, I created a business with the intention of becoming a ‘Lovemark’, I knew this was the only way to differentiate myself from going nowhere ‘blands.’ Like Kevin Robert’s, the former CEO of advertising powerhouse Saatchi and Saatchi (New Zealand) I passionately believed, and still do, that Love is the way forward for business
I share many of my experiences and also tools and techniques that have helped others find fulfilling careers in my Mid-Life Career Rescue series and other books available for immediate download fromAuthor.to/CassandraGaisford
I’m feel blessed to have helped so many people find fulfilling lives and careers, including training people to become Certified Career and Life Coaches
Lynnie Galloway’s personal story of reinvention is an inspiring call to action for us all. Despite her fear of letting go of a career that’s been familiar to her for over two decades, she’s preparing to transition from midwifery to becoming a career and life coach. We first connected many years ago when Lynnie approached me about training to become a Worklife Solutions Certified Career and Life Coach. But as you’ll read, she embarked on training with another provider, only to find it didn’t meet her needs.
But that’s not the real story. The real story is her vision for her coaching business, The Treasure Chest, and her deep desire to help herself and others give birth to their dreams.
I will let Lynnie tell her story, but one of the things I most love (as you’ll read below) was the way her ‘mentor’ encouraged her: “Christmas last year, my sister said to me ‘you have been telling me the same thing for about the last 3 years, it is time to do something about it’.
Every great story is drawn from intentions and obstacles. To be the hero’s and heroines of our own stories is what makes life rewarding.
Many of the questions I asked Lynnie are drawn from screenwriting legend Christopher Vogler and his guide to story structure (inspired by the work of Joseph Campbell’s “The Hero’s (and heroine’s) Journey. I’ve put some of the stages in brackets.
Why did you decide to train to be a life coach? Describe your everyday existence work wise (The ordinary world)
My everyday work existence: I work as a hospital based midwife in a medium sized Maternity Unit. I work 8 hour rostered and rotating shifts and work across the scope of practice as a midwife which includes Antenatal, Delivery Suite and Postnatal. No two duties are ever the same!! It is busy!!!
Back in April 2014, during one of my quiet times, I had read this Bible verse that jumped out at me which talked about being ‘led out’ of the place where I was working. Those verses have stuck with me over the last 3 years. Hence when I completed your passions booklet and found that none of my desires were related to midwifery now, that confirmed it to me that how much my own desires had changed in the last 3 years. Going through burnout towards the end of 2014, I realised than again that something had to change in the work situation as I couldn’t carry on as I was.
The burnout issues related very much to-
1. clash of values eg I love quality time with people but the institution dictates the boxes to be ticked off
2. Unable to get the time off that I needed for holidays
3. The acuity and busyness of the place, I don’t seem to manage that the same as what I did before. I think it is related to age and stage of life too.
What factors influenced your decision to train with Worklife Solutions/Cassandra? (call to adventure)
I had come across Worklife Solutions (Cassandra) as a training provider back in 2014 but just wasn’t sure at that time. Decided on another education provider which has provided me with a foundation in coaching but last year realised that I wanted more discussions regarding putting sessions together, evaluating and discussing this with a mentor and someone whom had been walking the talk for a long time. This was not provided by the previous education provider.
The above factors influenced me to contact Cassandra again. I was looking for a different type of training, wanting someone who has such a solid background in coaching and whom could offer more input regarding sessions planning and feedback, starting a business etc.
You initially considered training several years ago? Why did you delay? (Refusal of the call)
Last year I wasn’t in a position to carry on with coaching due to a number of factors. I did enrol again (with another provider) but as I wasn’t able to get the practical help needed and with the combined work schedule, projects and travel, my time just went!! Towards the end of the year, coaching kept coming up more and more and I knew I had to do something about it.
Who or what encouraged you to train? (Meeting the mentor)
Initially it was a friend whom suggested I should give coaching a go and it just stuck with me. I had been looking at a change in career for some time.
What was the pivotal moment, turning point or catalyst to saying ‘yes” now and committing to action i.e. enrolling, paying your fees and locking in a start date (crossing the threshold)
Christmas last year, my sister said to me ‘you have been telling me the same thing for about the last 3 years, it is time to do something about it’.
While looking at other education providers for coaching, I had also downloaded Cassandra’s free booklet on finding your passions (available to people who subscribe to the newsletter here www.cassandragaisford.com). I worked through the workbook and the light dawned when I realised that none of my passions were in midwifery now. That was ‘a light bulb moment’ or what I would call ‘a God moment’ as I had had the sense for a few years that I was been led out of midwifery. I was filled with such a sense of peace about it that I knew it was right to contact Cassandra again.
What challenges did you face? (Tests, allies and enemies)
Even though I have been a midwife for 26 years, it is what I have known. I have worked in NZ and overseas and in many challenging situations. Stepping into a new situation and the unknown and training as a coach is both exciting and challenging as I am moving outside of my comfort zones
The final destination lies ahead—what steps are you taking to prepare for successful completion? (Approaching the innermost cave)
• My plan is to move on with the life and career coaching training. Steps have been made.
• Started a journal – which includes timelines, ideas, and words of encouragement.
• Commenced reading Cassandra’s book on Mid-Life Career Rescue which I am finding helpful
What fears, if any, do you feel you must overcome? (The crisis/supreme ordeal)
Starting a business
Getting on with the coaching itself
Crossing the threshold—describe what you and your life will look like when you return with your treasure:) (Seizing the reward, The Road Back.)
At this stage, it is a bit hard to see this part. I am sure more of this will come as I proceed through the course and get on with the coaching.
What last tests do you feel you may face? How will you know you are reborn into a new and beautiful form ( The Climax/resurrection)
I am thinking about how I can grow a business and market it!!! These are foreign concepts at present.
Finally the treasure is yours. Begin with the end in mind – what does this look like, feel like, what can you hear etc – engage of the senses to make your vision/treasure real. (Return with the elixir)
I started to catch a glimpse of this when I realised that my passions had changed and was excited by this. I look forward to learning and developing as the training unfolds. I’m sure there will be more to share as time goes on.
What a wonderful sign Lynnie had during her “God moment.” A deep sense of peace is definitely sign of alignment with spirit energy and being guided toward your purpose. Wonderfully her purpose is tied to a goal which is to help others achieve transformational change.
If you’d like to learn more about how you can follow your passion and purpose and create a rewarding career, click here http://www.worklifesolutions.nz/coach-training
Passion, love, joy—call is what you will, but the eternal truth is that love is where the magic is. But as Nick Williams shares in the foreword to my book, Career Rescue: The Art and Science of Reinventing Your Career and Life “No-one ever told me when I was growing up that something I loved could be a career.”
Most of us can relate to that: doing something you loved and then getting paid for it simply wasn’t a career option that we were aware of or encouraged into. Too many of us believe that work needs to be a relentless and life long activity doing something we’d rather not be doing, but that we have little choice over. We just have to do it to survive. And as long we are not enjoying it, are suffering, bored, stressed or are sacrificing ourselves, then that is real work, and we deserve to be paid for it.
Too few of us have been bought up to believe that it is possible to make our living doing something we love, that lights our hearts up and stirs our passions. Which is why I’ve collated a few of my favourite posts over the years—to share my love and great conviction that no matter what your age or stage you can live and work with love.
“To find your true work is a great blessing, one of life’s greatest blessings I believe. And to be paid for your work rather than work for pay is one of life’s great joys,” says Nick. And he echoes what we know to be true. Even if you don’t think it’s possible for you, these inspiring stories may awaken the courage and tenacity to make your dreams come true.
1.) Turning Her Dream into a Reality—Reinventing Joy Again. This story is close to my heart…it’s about my mom. And it proves that you don’t have to have a background in something or formal training to turn your passion into a profitable career. ““They say you should have a business plan. My plan was only to make my shop irresistible, she says.” Read more here >> http://www.cassandragaisford.com/success-story-turning-her-dream-into-a-reality-reinventing-joy-again/
2.) Have you considered starting a business on the side while holding down your job and then taking the leap to self employed bliss? Choose and grow your own business with confidence by reading inspiring stories of others who have made the leap to more love, and less career ground hog day. Here’s a calorie-free example to wet your appetite >> Business Can Be a Wonderful Box of Chocolates
3.) As Annie Featherston, writing as Sophia James, shares in this Mid Life Career Rescue: What Makes You Happy, when you combine your favorite skills with doing something you completely and utterly love, you come home to your true Self and find your place of bliss. The result? Contentment—and more often than not, producing something highly marketable. Read Annie’s story here >>
4.) Oh I do so love people with healthy obsessions—passionate people are vitamins for the soul. David Styles is nuts about water lilies. It’s such a passion that he’s nearly run out of room for them all—so now he has bathtubs overflowing with all his loves. Check out this fabulous ‘bathhouse’ and more about how a healthy obsession can be a liberating thing here http://www.cassandragaisford.com/david-loves-lilly/
5.) Love attracts love—when you follow your passion wonder go-incidences happen. One of my great loves is Leonardo da Vinci and his portrait of Lisa del Giocondo (nee Gherardini)—more universally known as The Mona Lisa. So obsessive is my interest into this painting that my partner often jokes that there are three of us in our relationship: Me, him and The Mona Lisa. Happily for me Lorenzo feeds my addiction by sourcing helpful research and inspiring me daily. Read more here >>
Do you need more encouragement? Thoughts do become things. Scientists Gregg Braden and also Bruce Lipton, author of The Biology of Belief, have evidenced this. But hope can only flourish when you believe that what you do can make a difference, that you recognise that you have choices, and that the your actions can create a future which differs from your present situation. To boost your hope muscles turn to this post—inspired by Leonardo da Vinci >> 21 Ways to Turn Your Thoughts to Hope
I hope you’ve enjoyed these wee morsels of temptation. Today, sacrificing your deeper passions for the security of a pay-check is no guarantee of security. Following your heart and deeper self is the new security. Your heart is the well-spring of possibility and opportunity that will never run dry.
There’s loads more inspiration on my blogs and in my books. Where ever you are, who ever you are may love infuse your day.
P.S. If you’re in the mood for romance and you’re curious about my romance novels, check out this post where I share why I write (and read) romance novels https://molliemathews.wordpress.com/2017/01/28/why-i-write-romance.
I also have a special Valentine’s treat you may like to nibble on. The Gemstone Billionaires Boxed Set contains my first two books in a romantic series set against the beautiful backdrop of stunning Aotearoa, New Zealand. If you like heartwarming, sexy and sweet romances with a touch of comedy, you’ll love sharing the journey with these authentic men and women longing to find their special soul with heart.
Gemstone Billionaires Series Box Set: Two Sexy New Zealand Romances: Italian Billionaire Brides: The Italian Billionaire’s Scandalous Marriage, The Italian Billionaire’s Christmas Bride
These stories were excerpts from the following books by Cassandra Gaisford. To purchase your copy and learn how to harness the power of love and follow your passion to prosperity, click the links below to your online bookshop.
David Styles is nuts about water lilies. It’s such a passion that he’s nearly run out of room for them all—so now he has bathtubs overflowing with all his loves. What’s not to love about this fabulous ‘bathhouse’ of water lilies lovingly nurtured by him. I’ve driven past this spot in Te Horo so many times and always thought it was a junk yard.
Happily my new passion for photography has opened my eyes to the beauty that surrounds us, helping me see more clearly the things so many of us pass by. I literally screeched to a stop when to my delight I took a second look at these old ‘forlorn’ bathtubs and saw the beauty floating inside.
Luck, David told me, was on my side as usually at this hour (4:30ish) the lilies would have closed (11-2 is their waking hour) and some of the lilies are so rare that many people have never seen them at all (the white one especially). And there are the lilies that Money painted when he lived at Giverney in France. Oh I do so love people with healthy obsessions – passionate people are vitamins for the soul.
This from a book on Monet:
“The water lily, a flower which flourishes only in warm swampy waters symbolized – not just in Marrarme’s poem The White Lily (1895) – the mysterious sources of life and the undividedness of being.”
The symbolism is perfect and holds a lesson for all of us. We too can be at our most radiant, our most magnicient, our most divinely beautiful—even if we are surrounded by a swamp (this may be the negativity of others, a toxic work environment, or some other muddy circumstance.
And as Vincent van Gogh so sagely advises, you can silence the swamp of your doubting mind by blossoming in the truth of your divine essence and flowering with certainty.
Follow your passion to health and prosperity
David, who loves water lilies, has created a beautiful business from his backyard bathtubs. He grows and supplies lillies for garden centres and enthusiasts all over the world. But more importantly, he credits his obsession with restoring his health following a heart attack.
Following my own obsession for passion and passionate people let me to do a ‘Van Gogh” and write books to help others believe in the beauty of their dreams. As I share in Find Your Passion and Purpose:
“The vision was simple: a few short, easy to digest tips for time-challenged people who were looking for inspiration and practical strategies to encourage positive change.
From my own experience, I knew that people didn’t need a large wad of words to feel inspired, gain clarity and be stimulated to take action.
In coaching and counselling sessions I’d encourage my clients to ask a question they would like answered. The questions could be specific, such as, ‘How can I make a living from my passion?’ Or vague, for example, ‘What do I most need to know?’
Then I’d ask them to pick a card at random. Without fail, they were astounded by the card’s potent relevance. Disbelieving eyes widened in astonishment as they read either the quote or the main message they received. Many would say, “These cards are magic.”
Orders flooded in from global recruitment consultancies, primary schools, colleges, universities, not-for-profit organisations, financial institutions and other multi-national commercial entities. I was asked to speak at conferences around the world about the power of passion. It was amazing to see how popular and successful The Passion Pack became, transcending age, gender, and socio-economic differences.
In this era of information obesity the need for simple, life-affirming messages is even more important. If you are looking for inspiration and practical tips, in short, sweet sound bites, this guide is for you.
Similarly, if you are a grazer, or someone more methodical, this guide will also work for you. Pick a page at random, or work through the steps sequentially. I encourage you to experiment, be open-minded and try new things. I promise you will achieve outstanding results.
Clive, a 62-year-old man who had suffered work-related burnout, did! He thought that creating a passion journal, Tip 10 in this guide, was childish – something other stressed executives in his men’s support group would balk at. But once he’d taken up the challenge he told me enthusiastically,
“They loved it!” They are using their passion journals to visualise, gain clarity, and create their preferred futures. Clive is using it to help manifest his new purpose-driven coaching business.
Let experience be your guide. Give your brain a well-needed break. Let go of ‘why’, and embrace how you feel, or how you want to feel. Honour the messages from your intuition and follow your path with heart.
Laura, who at one stage seemed rudderless career-wise, did just that. She was guided to Tip 14: Who Inspires You? Following that, her motivation to live and work like those she looked up to sparked a determination to start her own business. It was that simple.
At the time of writing I’ve just turned to Tip 31: Fear Of Success. It’s a timely reminder of just how far following my passion has taken me – the shy girl who was once afraid of being seen. The quote is as apt for me as I feel it may be for you:
“Your playing small doesn’t serve the world.”
Here’s to living with passion and purpose!
“Mary Oliver says in one of her poems, ‘Tell me, what is it that you plan to do with your one wild and precious life?’ Me, I intend to live passionately.”
Isabelle Allende, Novelist
Finding a job you want and living a life you love is impossible without passion, enthusiasm, zest, inspiration and the deep satisfaction that comes from doing something that delivers you some kind of buzz.
Yet, it’s staggeringly, and dishearteningly, true that many people don’t know what they are passionate about, or how they can turn it into a rewarding career. Some research suggests that only 10% of people are living and working with passion. Hence my passion for passion, and helping create more positive change in the world.
If you’re like many people who don’t know what they are passionate about or what gives your life meaning and purpose, this book will help provide the answers.
If you have been told it’s not realistic to work and live with passion, this book will help change your mindset.
Together we’ll help you get your mojo back, challenge your current beliefs and increase your sense of possibility. By tapping into a combination of practical career strategies, Law of Attraction principles, and the spiritual powers of manifestation, you’ll reawaken dreams, boost your self-awareness, empower your life and challenge what you thought was possible.
This is an edited extract from Find Your Passion and Purpose: Four Easy Steps to Discover A Job You Want And Live the Life You Love by Cassandra Gaisford. To purchase your copy and learn how to follow your passion to prosperity, click here to go to your online bookshop.
Check out my Flickr page, David Loves Lilly for more sumptuous photos >> https://flic.kr/s/aHsjSRc4Q1
A big shout out to my client who has started her business today—while holding down her current job. Catherine’s started smart by taking over an existing business – check it out here http://www.lifeconsulting.co.nz/
Learn from other inspired and inspiring entrepreneurs and make a calculated leap to self-employed freedom and fulfilment. Fourteen individuals tell you their stories in Mid-Life Career Rescue (Employ Yourself): How to confidently leave a job you hate, and start living a life you love, before it’s too late. Their backgrounds and dreams are as unique as you are. What unites them is their creativity, passion and integrity. In my latest book Mid-life Career Rescue: Employ Yourself they share their fears, their struggles and their joys as they overcame obstacles and pursued their dreams of self-employment. Here’s an excerpt:
“Wild horses wouldn’t drag me back to working for someone else.”
Alan Sugar, Entrepreneur and host of The Apprentice, UK
They were doing something they love; their passion drove them.
The list below is what they have in common. As you read this list think how many strategies could apply to you:
Making money was not their sole motivation. Their businesses grew from a desire to serve others; they were not trying to force something on others or to make a killer sale. Instead, they wanted to make a positive difference and create something of value. They didn’t badger people into buying their goods or service.
- They cared about whether or not they could help a prospective client. If they could, great. If not, they were either quietly persistent until they were needed, or they moved on.
- They planned for success. Their business and marketing plans were living documents and they managed their finances extraordinarily well.
- They shared. They communicated their vision, goals and plans with those important to them, and they researched their clients and stakeholders constantly to learn how to do things better together.
- They listened. They listened to their staff, their families and their clients. Then, and only then, when they understood their issues, fears, needs and desires did they offer a solution.
- They started smart. When employing others, whether on contract or as salaried staff, they hired the right people for the right job. And, when necessary, they gave their people the training, systems, environment and recognition to do their job well.
- They took calculated risks. They always looked before they leapt, but they leapt nonetheless. Courage and confidence was something they built as they went.
- They believed in themselves, or faked it! Even professionals doubt themselves – but they don’t let self-doubt win.
“You have to believe in yourself. Even when you don’t, you have to try,” encourages Serena Williams, tennis super-star and 21-time Grand Slam champion.
“There are moments when I am on the court and I’m like, ‘I don’t think I’m going to be able to do this’. But then I fortify myself and say, ‘I can, I can’ – and it happens. If you believe in yourself, even if other people don’t, that really permeates through and it shows. And people respect that.”
If the strategies above sound like things you can do, or are willing to try, chances are self-employment is right for you. Be sure to get off to a good start, and be inspired by those who have walked the path of success.
Client Success Story: Business Can Be a Wonderful Box of Chocolates
Lisa Conroy, Director and Empowerment Coach for women’s lifestyle, career and wellness. Box of Chocolates, www.boxofchocolates.co.nz
Lisa Conroy’s passion for helping others led her to start her coaching business. The seeds of change were also cultivated during a stressful time in her former job.
Leading up to my coaching training I had been working for a major sporting organisation for eight years. They were going through massive change and unsettling times. I was up to my fourth restructuring with this company, and management informed us that they were moving the organisation to another city. It was an eight-hour drive away, and an expensive place to transport my family to live.
It had been a toxic environment for some time, HR was non-existent, and I saw first hand during this time of transition amongst the team, the effects of stress and uncertainty. I knew going to the new venue was not in my family’s best interest, so I had to think about my options, which led to a call for change. The idea of coaching and helping others with their life and career goals appealed and seemed to be a growing industry.
I did some investigating and found Cassandra Gaisford and her Worklife Solutions Career and Life Coaching certification programme. Her personality, variety of skills and zest for life just really resonated with me.
I realised becoming a life coach would allow me the freedom, flexibility and independence to do work that I loved in an industry that seemed very rewarding and much needed.
I knew it would be a steep learning curve, but I love a challenge and felt this was the perfect fit for my interests, skills and goals.
My new coaching journey began, which led to a career combo. I decided to start my own business within three weeks of starting my coaching programme and haven’t looked back since…
Do something you love
I have always wanted to have my own business doing something I loved. Once I started my coaching training, I felt this was the perfect match for me to be able to utilise my skills and help others to reach their lifestyle, career and wellness goals.
I also wanted the freedom to be able to work on new ideas and create my own style by offering a unique service in the Wellness industry through my combination of coaching, art therapy workshops, wellness retreats, Reiki healing and aromatherapy pamper parties.
Deciding what to do
My initial focus was purely on the lifestyle, career and wellness coaching but realised it would take time to build my brand, Box of Chocolates, along with gaining trust with clients and networks.
I went into this with a realistic view that it would take two-three years to build to a point of going full time with my business ideas. I also believed that if I had a few alternative strings to my bow, it would assist me in offering a variety of services to a wider audience and give me alternative sources of income.
I was drawn to running wellness retreats where my event management skills, love of wellness and creative activities, and relevant workshop topics would help me attract the right women. Women who wanted to feel empowered and find new inspiration for their lives, and be able to share and learn from others in a safe and nurturing environment.
I was also interested in gaining a certification in Reiki healing as I felt this would complement my coaching and retreats/workshops, which then led onto me becoming an aromatherapy consultant too.
This year I will be focusing on increasing my impact/marketing reach strategies by striving to increase my coaching capacity to offer Skype sessions/coaching packages globally online as well as within New Zealand.
Finding an idea that would be successful
A belief in my abilities, along with a determination to be of service and offer a solution to key problems facing many women helped me find an idea I thought would be successful.
When you can tap into understanding who your niche market is and what they need, you can then build a strong foundation of core services to assist them.
I took a leap of faith but I knew in my heart that every time I coached someone it didn’t feel like work to me, it was so rewarding seeing my clients grow from strength to strength and be able to reach their true potential with a boost in confidence.
When you are coming from the heart and follow that guidance, you will always be supported to find the people and resources you need.
However, that doesn’t mean sitting back and waiting for it to happen. Action and dedication are required to build momentum, along with commitment and trust in your abilities to manifest your dreams and goals.
I also knew that there were not many people holding retreats that offered a unique Zen and creative style that my programme offers – you have to think outside the box and run with it! I went along to lots of Wellness industry events, seminars, network meetings and got a feel for what people were needing and built my strategies around that.
Finding the right product for the right market
I did my research, I talked to successful coaches in the industry and I asked for feedback from all my clients, I went online to see what trends were coming through and what topics were hot, locally and internationally.
I read lots of industry related books and blogs and signed up to sites that inspired me to keep my finger on the pulse on what was working successfully for others that I could leverage off.
Keeping your energy levels high
I’m not a big fan of the saying ‘hard work’ as it has stressful connotations. You need to be passionate about your services and ideas, and you need to have the ability to encourage others to use them. It is also important that you make time to promote yourself and get your messages across to your targeted market through various avenues.
Start small and take your time to build confidence, so that when you realise you’re onto a good thing, it doesn’t feel like ‘hard work’ but is exciting to see your business and ideas coming to fruition.When you are coming from a place of authenticity, it will always come through and people will naturally want to refer your services because they benefit from your genuine concern and skills. This is always going to be your best source of repeated business and will quickly amplify your brand through referrals you can use in your marketing material…
To read more of Lisa’s story, be inspired by other entrepreneurs, and gain practical strategies to help you plan your beautiful business, purchase your copy of Mid-life Career Rescue: Employ Yourself TODAY!
Mid-life Career Rescue: Employ Yourself is available in paper back and e-Book version from Amazon.
“Arrogance is in everything I do. It is in my gestures, the harshness of my voice, in the glow of my gaze, in my sinewy, tormented face.”~ Coco Chanel (Leo)
Much of Coco Chanel’s success can be attributed to her faith in the stars. Chanel believed in astrology. She was a Leo, symbolized by the lion, queen of the beasts, Leo is the sign of royalty. Proud and arrogant, yet loyal and brave, this sign if ablaze with warmth and fire.
Creative entrepreneurship is the true stamp of a Leo—and Chanel manifested this in buckets. Driven by passion, purpose, determination, a desire to lead not follow, the courage and fearlessness of a lion, and a serious need to be noticed. Making an impression is Priority One for many Leo’s—think Mick Jagger, Arnold Schwarzenegger, Julia Child and other flamboyant people who share Coco Chanel’s sun.
Chanel’s moon was in Pisces, making her intuitive to the point of being psychic, writes Karen Karbo in The Gospel According to Coco Chanel. This may explain her uncanny knack for predicting where best to place her energy to amass a great following and fortune.
Leo is also the fifth sign of the zodiac—a number Coco used to astounding success when she named her perfume, Chanel No. 5. She also leveraged off her faith in her stars and other spiritual tools to empower her mind, and sustain her during periods of darkness.
“Most clients come with financial problems or relationship problems,” my friend and astrologer Marianne O’Hagan says. “They come looking for the hope of happiness in the future.”
Marianne knows personally and professionally. You can read more of her story in Mid-Life Career Rescue: What Makes You Happy—including how she started her own business by using her faith in the stars.
I’m a Libra in Western astrology and a Snake in Chinese astrology. It’s true when they say that Libran’s love harmony, balance and beauty. I love it when I receive feedback from readers, saying my book is “beautifully written.” Or, as a person who read my first Art of Success book, inspired by Leonardo da Vinci, posted in their review, “This beautiful book wraps art around business and life and makes each hum with energy and creativity and brings the reader new vitality.”
Google ‘best careers’ for Snakes and I’m told to avoid careers where I have to work too hard. ‘Working hard’ to me is doing something I dislike, working with people I don’t respect. Working hard is not marching to my own beat. But when I’m working in the passion zone, fulfilling my purpose, now that’s a different story.
Whether you’re a believer in the notion that whatever planets align at your time and place of birth can determine your intrinsic strengths, shape your character, relationships and fortunes, there’s plenty of helpful data to aid you in your quest for success. Keep an open mind and don’t take everything as total gospel.
Go cosmic—gain additional insight about your astrological sign from any of the plethora of books, online resources and personal astrologers. Focus on identifying your strengths, Achilles heel, and best-fit-factors career-wise and in your personal life.
“I liked the idea that astrology believes we all are special and have unique gifts. It was at that moment that my love of astrology was born. “~ Marianne O’Hagan, astrologer
This is an edited extract from The Art of Success: How Extraordinary Artists Can Help You Succeed in Business and Life (Book Two: Coco Chanel) by Cassandra Gaisford. To order a copy for less than the price of coffee and cake click here to go to your online bookshop.
As the new year kicks off it’s a good time to take stock of the memories deeply engrained within my heart and memory. It’s so affirming to look back over the last 12 months and take an inventory of all the things that happened – the good and the not-good – and reflect on successes and lessons learned.
Last year the new year (2016) passed in a dizzy drunken blur of bad music and false friends. This year I was with my lover (and best friend) sober in Fiji. It was magic. Dinner barefoot on a sandy beach beneath a kaleidoscope of fireworks. 2017 is my year of living magically – and beautifully. (which is also why I’ve named the next self-empowerment book, Your Beautiful Mind. ..more on that later.)
Albert Einstein once said, “‘If you want to live a happy life, tie it to a goal, not to people or objects.’ I took his advice to heart last year – big time! Mostly I set aside more time to do what I loved.
I fell back in love with fiction. After spending much of my adult life in business roles and writing about careers—how to survive them, change them and thrive in them—I’ve become a ravenous reader of all things escapism. I love immersing myself in new worlds…especially if there is an element of history and the books are art-related in some way, like one of the books I read in 2016 – Jessie Burton’s, The Muse.
Inspired by my love of escapism I wrote two art-related romance novels under my pen name Mollie Mathews (www.molliemathews.com) and indie published them under one of my new business lines, Blue Orchid Publishing. It has been heartening to receive wonderful feedback from readers, like one Amazon reviewer who posted a five-star review and said, “Beautiful. Resonated in my soul, gives me hope that I will meet my Prince one day and he will love me for who I am.” The two books I wrote are:
The Italian Billionaire’s Christmas Bride and The Italian Billionaire’s Scandalous Marriage.
The awesome feedback I’ve received is particularly encouraging as, like many successful authors, I had to ensure rejection – and worse the silent treatment from a New York agent who asked me to send her my books and then never got back to me. On the upside this experience lead me to create a new business and new brand – something I’ve been wanting to do ever since I read a book about New Zealand romance writers over ten years ago, The Passionate Pen.
Last year I truly was prolific—both in non-fiction and fiction which many of you who have followed me and purchased my books will know. I wrote and published:
Two in the Art of Success Series (The Art of Success: How Extraordinary Artists Can Help You Succeed in Business and Life:
Book One: Leonardo da Vinci (getBook.at/TheArtofSuccess)
Book Two: Coco Chanel (getBook.at/CocoChanel)
I also wrote the published the following books:
Career Rescue: The Art and Science of Reinventing Your Career and Life (getBook.at/CareerRescue)
Find Your Passion and Purpose: Four Easy Steps to Discover A Job You Want And Live the Life You Love (getBook.at/Passion)
Boost Your Self-Esteem and Confidence: Six Easy Steps to Increase Self-Confidence, Self-esteem, Self-Value and Love Yourself More (getBook.at/BoostYourSelfEsteemAndConfidence)
And a third book in the Mind-Life Career Rescue series, Employ Yourself (getBook.at/EmployYourself)
It’s been my absolute joy to have heard from so many people who told me that thanks to my books they have confidently left jobs they hated, and started living a life they loved—before it’s too late. Bravo to those of you who have had the courage to make a change for the better in 2016. And kudos to those of you who are planning your great escape. Small steps can lead to big successes over time.
I was touched to receive the following email recently which affirmed how lucky I am to work with both passion and purpose —I’ve devoted much of my life helping others to achieve the same:
“I discovered author Cassandra Gaisford when I first read her book, Mid-Life Career Rescue: How to Confidently Leave a Job You Hate and Start Living a Life You Love, Before It’s Too Late. She writes inspiring non-fiction about how to live a creative life, pursue your passion, and make meaningful change in your life. A number one bestselling Amazon author, she also writes romance and historical fiction and is a coach and speaker.Cassandra is inspiring to me because she leads by example—she follows her passion for writing and art, and she helps others find their creativity through her entrepreneurial writing business which includes coaching and speaking.”
In 2016 I invested a significant amount of time and money in developing my new career direction, including signing up for courses and attending conferences to learn from experts in their field. A real highlight was meeting Michael Hauge, a top Hollywood story expert, author and lecturer who consults with writers, filmmakers, marketers, attorneys and public speakers throughout the world.
Another highlight was receiving a phone call from Neil Patel, co-founder of Crazy Egg, Hello Bar and KISSmetrics. He helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 online marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies in the world. He was recognised as a top 100 entrepreneur under the age of 30 by President Obama and one of the top 100 entrepreneurs under the age of 35 by the United Nations. Neil has also been awarded Congressional Recognition from the United States House of Representatives. Neil is so swamped with requests he doesn’t make individual consultations anymore – but he rang little ‘ol me – for free! When I asked ‘why’ he said, because I sounded nice and he thought it would be fun!
Neil’s pro tips to me included: “Having regular blog content is so crucial to building your business and driving traffic to your site.” It’s a great reminder offering free advise and inspiration does help.
In my coaching practice its been so heartening to pass on my skills and knowledge and to train so many wonderful people to become Certified Life and Career Coaches. Here’s just a few of the amazing people and their businesses they have started with a true passion to help others live and work with passion, joy, happiness and fulfilment:
As Clive (from Significant Lives) wrote to me, “A big draw card was the individualised approach – which just one week into training has already proved its worth! I simply wouldn’t be making the same progress if I was say, hooking into a weekly webinar with a dozen or more others and one trainer.” I love working closely with people to help them achieve their dreams.
Last year, as a result of my books going out into the world, I was contacted by many people in American, Europe, Australia and Asia and asked to share my experiences on podcasts, and in their books, including (appropriately) Write Your Book at Fifty by Jeanette Martin. Yesterday I received an email with another request to share my story in a new book which will be released later this year, called Thrive: Finding Space to Live a Creative Life. As the author, says, “It’s about connecting with your creativity (or a neglected passion), creating the time/space/lifestyle to pursue your creativity, and building habits to live a more creative life. I wrote it because for so long, I was stuck on the hamster wheel of being a workaholic and completely ignoring my creative side. I hope to help others who may also be unhappy, ” the author wrote to me.
Amazingly the theme of this book sums up last year (and my intention for those that follow) perfectly. To live and work with passion, creativity and joy you need to make space.
The not so good things that happened included:
Falling out with a couple he had thought were very dear friends. it seemed jealousy got the better of them, despite best efforts to heal the rift they moved away. Happily we have wonderful new friends in our life.
Numerous technology and computer meltdowns including my website (www.worklifesolutions.co.nz) being hacked six times. In the end I had to have it rebuilt and create a new domain. I lost content, time and money.
But other than these and a few personal challenges life (which I’ll share in my book, ‘Your Beautiful Mind” life has been pretty good. I think it helps that I’ve invested so much of my life in the personal development space—and that I meditate. And following my passion has been good for me.
So anyhow’s onto my new year’s solutions:
- I will focus and eliminate all distractions when I write. And I mean ALL – in 30 minute cycles, using timers to keep me honest. Right now my fav tool is focusatwill.com. The developers says this will work magic because it’s “Scientifically optimized music to help you focus.”I’m a big fan of this tool …I love the music and loving what it’s doing for my productivity. It is absolutely incredible how much you can achieve in 30 minute bursts when you are focused.
- I will simply and declutter my life – this includes my work area and desk and laptop (eliminating the unnecessary) – this will help me better achieve the above. This is going to be tough as I tend to be a ‘collector’ but I’m going to try.
- I will experiment with my commitment to be alcohol-free for the WHOLE year. And I mean the whole year. And I will share what I learned and what really works, in my new book, “Your Beautiful Mind: Control Alcohol, Discover Freedom, Find Happiness and Change Your Life.” Alcohol addiction remains a hidden and stigmatic problem marked by denial and fear. There are millions suffering alone, afraid to ask the question, am I drinking too much? Don’t let this be you. Take the ready to quit quiz https://www.surveymonkey.com/r/5K8KSN7
- I will engage in three passion projects for the year – writing wise. As above for non-fiction and two art-related fiction books. One of these is particularly significant as it is the book I never thought I could write. More about this in later newsletters! To achieve this I am committing to being more ‘anti-social.’ Not drinking will help this along as the majority of times I socialised last year involved alcohol.
Related to this I’m rethinking my relationship to social media. I truly am cutting back here, including taking the app off my Iphone so i don’t do quick check ins. Being away on holiday off the grid was a great digital detox one I am to keep in check.
- Health is a priority. I’m 52…half way to my next life—I want to make sure I arrive in good shape. Alcohol is gone, coffee too, sugar – on the way out. In is green and clean and raw. Let’s see how I go. Meditation needs to be more regular for sure. I’ve been a meditator for over 20 years but sometimes I forget to prioritise it.
- Financial independence. I’ve been slack. After forging a very independent and successful career as a life coach and corporate trainer when I met my lover I allowed myself to get comfortable as I forged a new career direction. 2017 is the year I will leverage off all that I have learned and achieved and watch my prosperity soar. 2017 is the year for creative living beyond fear and big magic—financially, and spiritually.
- I will trust and listen to my higher self more—especially in matters related to writing and running my business.
- I will love numbers more. Last year and in the six or so months before I’ve switched off from all things numerical – accounting and finance wise. It’s true, out of sight, really does mean out of mind. Not good escapism at all! This year I’m dedicated to earning more and spending less, and that means ensuring that every dollar I spend is an investment in fast-tracking my financial success as I continue to reinvent my career as a creative woman.
- Learn from the experts. This year I’m defragging from email overload and tapping into experts only. One of the few things I’m doing is taking a fiction writing class with James Patterson. Exciting!! As of January 2016, James has sold over 350 million books worldwide and currently holds the Guinness World Record for the most #1 New York Times bestsellers. In addition to writing the thriller novels for which he is best known, he also writes children’s, middle-grade, and young-adult fiction and is also the first author to have #1 new titles simultaneously on the New York Times adult and children’s bestsellers lists. He’s a pro for sure! I’ve learned so much already. I’m also going to consult screenwriting guru Micheal Hague again—especially for my big (secret) project which has already been suggested by a top literary agent could become a movie! I know paying for these services will fast-track my success and feed my goal to be the best writer I can. I consulted with him when writing one of my romance novels (The Italian Billionaire’s Christmas Bride) and the feedback was invaluable. Plus I’ve signed up for a class with my guru Tim Ferris, How Billionaires, Icons, and World-Class Performers Master Productivity.
- I’m going to be incredible efficient with my time—minimising distractions and doing less to achieve more. A big change will be outlining before writing and using story-telling techniques when writing future blogs and newsletters to enhance my craft.
- I’m going to be driven by passion and ensure I keep my passion alive—focusing and eliminating distractions and maintaining balance will be key. Passion will carry me through the tough times and affirm me during the good times. I know, I know—I’m the passion queen. But even the most passionate people can get distracted and burn out.
- I’m going to get up earlier at 5am and ‘just do it!” This is going to be challenging, but I’m determined to make this a joyful ritual. My writing rituals will include five 9 hour days per week dedicated to fiction, one to non-fiction and marketing/business activities. Day seven will be a passion day – whatever I decide that will be. I love everything I do – so that will be easy. Included in this is Balance – relationship, health and spiritually wise. Meditation, romance, chilling will all factor in—including a reward trip to Japan with my lover in September to defrag and retop up our inspiration well.
- I’m going to paint or draw when I feel my spirits lagging or I need a boost
- I’m to take a year out from complaining! Gosh, if you commit to this, and log your progress you’ll be super aware how much we complain about things that really don’t matter – like the wind, or the rain, or the fact my cooked spinach is cold. Instead this is my year if gratitude for the blessed life I am fortunate to lead.
A few quotes that are inspiring me this year:
Do NOT sit there like ‘Oh I don’t feel like it today. I don’t feel like it tomorrow’. Feel like it! Do it! Force yourself. —James Patterson
“Know what you want and try to go beyond your own explanations. Improve your dancing, practice a lot, and set a very high goal, one that will be difficult to achieve. Because that is an artist’s million: to go beyond one’s limits. An artist who desires very little and achieves it has failed in life.” ~ Paulo Coehlo, in his book “The Spy.”
“Art is the queen of all sciences communicating knowledge to all the generations of the world.”
There—I’ve declared my intent for this year. Writing it down and sharing it with you makes it feel more concrete and me more accountable. It remains to be seen whether I achieve any of these, but I’m going to give them my best shot. Meanwhile I wish you a very Happy New Year. May it be beautiful, prosperous, interesting, productive and joyful
#manifest your goals
Passion Journal 2016
Journal your way to prosperity – A sneak peek into how I manifested my 2016 goals
If you GENUINELY like my books then it would be a HUGE help if you left a rating & review. It might seem insignificant, but it helps more than you might think…especially for independent authors like me. The quickest way is to go to my author page on Amazon and select the books you’ve read. Thank you! amazon.com/author/cassandragaisford
Creating Your Past and Your Future: Celebrate Your Audacity
What amazing feedback one of my client’s Lisa Conroy received! Incredible! So proud of her – living and working as she does with passion and purpose! Her success story is just one of many that have enriched my life this year – I’m thankful that having trained her to become a life coach that I have been able to play a small part in her success. Lisa proves that when you follow your bliss, life really can be a wonderful Box of Chocolates. Check out the feedback below.
As we near year end, it’s a great time to celebrate your wins, lick a few wounds, and resolve to create an extra-ordinary future.
The chances are high that you’re a lot like me—I didn’t inherit a fortune, I’ve had more than my share of challenges, and like waves in a storm, there’s always more hurdles to surf. But successful people, like Coco Chanel and Leonardo da Vinci, and the guy on the street corner praying he can make his mortgage, we keep swimming against the tide of mediocrity.
So take a moment, recollect, note and recall all the things you’ve achieved, all the dreams you’ve dared to dream, all the trials you’ve weathered—and most of all celebrate just how fabulous you are.
Like the lady who wrote to me (below) and reminded herself she already was successful—she has a wonderful husband, beautiful children….and a kind and generous heart.
Fortune favors the kind…and the audacious!
Are you looking for more inspiration or the ultimate Christmas gift?
if you still need a career rescue, or know someone that does, you’ll love my new books – plenty of inspiration for young and older
Career Rescue: The Art and Science of Reinventing Your Career and Life
To preview this book or purchase navigate to here:
The Art of Success: How Extraordinary Artists Can Help You Succeed in Business and Life (Book Two: Coco Chanel)
To preview this book or purchase navigate to here: getBook.at/CocoChanel
I just received the most amazing feedback re The Art of Success – brought tears of joy to my blue eyes
“Hi Cassandra, I just had to tell you how much your Coco Chanel book means to me. I can’t even express all the emotions I am feeling right now. First of all, I never realized how much I have in common with her. Abandoned by my father, daughter of a narcissistic mother (which is like not having a mother at all). I’m also a Leo. Second, I relate to so many of her characteristics, as well. I’m fiercely independent and strong-willed, but riddled with doubts. Reading this book was like looking into a mirror for me; one that reflects both my past and my future. Your book is an answer to the prayer I’ve had in my heart recently. I will be referencing it often. I have so much to work on concerning myself, and I see this book as a much-needed tool to help me move past the limiting beliefs I can’t seem to let go of. The quote about living a life with a husband and children and people you love? That helped me to realize that I am already a success in Coco Chanel’s eyes. SO EMPOWERING!!!!! Thank you so much for the gift of this book.”
Joy spent 10 years as a Legal Conveyancer—but wanted to do something more creative. “I looked around one day and thought to myself, ‘Joy do you realize that shortly you are going to be the eldest one around here?’ I didn’t feel enamored with that thought.”
One day she was driving to work, stuck in traffic, thinking, “What am I doing? This just isn’t me.”
She was passionate about interiors and fabrics, and all her life she had dreamed of owning her own store. A simple quote, and her desire for change helped her decide to leave the security of her steady wage.
“I had read the quote, ‘Don’t make a permanent decision for a temporary feeling’ but I knew my feeling would not be temporary. I was determined it would not be, and I would not let it be.”
Her long-range vision was always to start up a successful interior design business. However, before branching completely on her own she brought into a franchise operation called Biggie Best.
“Buying the franchise was a great way for me to learn the skills required to be in business on my own. Because of all the backing of head office, and the fantastic systems and support I received, I was able to build my confidence as well as gain some experience, which all helped me to know with certainty that going out on my own in this industry was something I really wanted to do.”
Reinventing Joy Again
Joy’s desire to bring in more diverse stock clashed with the franchisers strict control forbidding diversion from their theme. It became clear it was in both their interests for her to gradually transition out of the franchise.
Joy was excited to finally be able to step into her own independence and opened her own interior design store, Maypole Interiors.
“I had no idea whether it would be successful or not but I was following a passion, and I knew I could pass that passion on to other people who did not have the same exposure to things beautiful.
I found the right product for the right market by finding the wholesale distributors who imported the things I loved.”
Joy says hard work supplies energy if you love the work you are doing. She believes it is virtually impossible to run a good business if you have other things to concentrate on.
“A business takes full concentration. There is no room for anything else if you are to be successful. It cannot be played with.”
Maintaining some balance came naturally, she says. “My family was independent of me, and my husband was fully supportive. He loved the business. Cobwebs did appear—and stay—in the house.
Natural Talent and Good Management
Her beautiful window dressing, natural talent, great fabrics, products and success with clients meant finding clients came easily.
Joy never trained formerly as an interior designer, but had a natural talent for interior design and a passion for creating beauty. Something another astoundingly successful interior American-based designer Barbara Barry also shares.
Joy says her secret to success, managing cash flow, and generating regular income lies in keeping good records of sales every month and through the year.
Other strategies that contributed to her success, she says were: “Having budgets set for both staff and myself of daily sales, knowing how much has to go through the till every week, and if not reaching that target working harder on shop displays and advertising.
Always presenting yourself well, being honest, truly honest with people when they were looking for something, even putting them off and losing a sale if you knew the product wasn’t right for them and having a smile to greet them no matter what you were feeling”, were also effective she says.
Be Brave and Fully Passionate
Joy’s advice to others thinking of starting a business is:
- Be brave, but don’t start a business without being fully passionate about what you are trying to achieve.
- Don’t do it for the money. Do it because you feel you can make a difference and make a happy experience for your customers.
And her steps to self-employment?
“They say you should have a business plan. My plan was only to make my shop irresistible.”
If she could have done anything differently Joy says she might have moved to a different location where there was more foot traffic. “Location is perhaps the most important when you have a physical store.”
Following the death of her husband, Joy, now in her 70’s, decided to change the way she ran her business and works from her beautiful home, consulting for wealthy clients. She has also designed and had a self-contained cottage built on her inner-city Wellington property. In addition, she also runs a business through Airbnb where she shares her uniquely beautiful home with appreciative guests from New Zealand and overseas.
What You’ve Learned So Far
- Not everyone is suited to being self-employed; but don’t prematurely discount it as a viable option
- Starting small and starting something on the side may wet your appetite, give you confidence and intensify your desire
- Start smart before you travel too far toward self-employment. Be sure to assess the pluses and minuses, learn from other people’s mistakes, and plan for success
- Don’t assume you need to go into debt to begin—take the pressure off and look for more affordable ways to get started. You can always invest more capital when your profits begin to soar
- Keep an eye on cash-flow, and ensure you have access to a line of credit for emergencies
- Commit to ongoing growth—personally and professionally
- Determine which of the six ways to employ yourself suit you best
- Be courageous, brave and passionate. It’s worth it!
Lack of money doesn’t have to hold you back. Let’s look at how financing your career can be more affordable than you think.
This was an excerpt from Mid-Life Career Rescue: Employ Yourself
Start a business on the side while holding down your job. Or take the leap to self-employed bliss. Choose and grow your own business with confidence. This handy resource will show you how.
#1 Amazon Best-Seller. Available in print and eBook—getBook.at/EmployYourself
In the movie, ‘The Pursuit Of Happiness,’ Will Smith, who plays the role of a homeless man, says to his son, “You got a dream, you gotta protect it. People can’t do something themselves, they wanna tell you that you can’t do it. You want something? Go get it. Period.”
As a child Coco dreamed big. The flames of her desires were in part fueled by reading romance novels full of dashing heroes and heroines living absurdly, audaciously opulent and liberated lives.
I’m sure plenty of people tried to sabotage Coco’s dreams of success—but she dreamed big dreams anyway. She once said that she would pretend she didn’t hear people who criticized her, and could not see people with whom she disagreed. Her boundless imagination, strength of purpose and courageous spirit are an inspiration to young and old.
People, impatient to see the realization of your dreams may say, “Show me the money” or “You’ve left it too late,” or some other downer message.
“It’s already been done,” people said to Tim Ferris when he first mentioned his idea of starting a podcast. Instead of letting others talk him out of starting his show he did it anyway. His podcast is now ranked #1 business podcast on all of iTunes, and it’s been ranked #1 (of all podcasts) on many occasions. It is the first business/interview podcast to pass 100,000,000 downloads. It was also selected as iTunes’ “Best of 2014” and “Best of 2015.” He’s been called the Oprah of radio.
Dream big. Everything starts as someone’s daydream
Fuel your verve—pursue the vision that sparkles
Become audaciously obsessed
Dream big but plan small. Baby steps will lead to bigger success
Anchor your dreams within your heart and feel as though they are already achieved
Create a soundtrack to feed your dreams. I still love Miley Cyrus’s The Climb, particularly the encouraging lyrics to persist and persevere, “Ain’t about how fast I get there, Ain’t about what’s waiting on the other side—It’s the climb.”
“Remember, you go where your vision is. Think Big, feel big, and know in your heart that you are one with God, and you will project a radiance, a glow, a confidence, a joy, and a healing vibration which bless all who come within your orbit now and forevermore”
~ Joseph Murphy, PhD, author and New Thought minister
WANT MORE HELP TO MANIFEST YOUR DREAMS?
This has been an excerpt from The Art of Success: How Extraordinary Artists Can Help You Succeed in Business and Life (Book Two: Coco Chanel). You can learn more from Coco, find your point of brilliance and read motivational musings from really big dreamers like Tim Ferris, Leonardo da Vinci, Dame Zaha Mohammad Hadid, Igor Stravinsky and other inspirational stories of success. Available in print and eBook on Amazon. Navigate to here: getBook.at/CocoChanel
I received this message from a lady in the US today in response to my Are You Happy at Work Survey:
“Besides my boss, I very much like and respect the people I work with. I’m challenged by the environment but mostly get off a bit on that challenge. However, I find myself deeply resentful of my status. To experience more happiness, I’d need a change in status: from contractor to FTE. Which would result in better compensation, more security, and room to grow. In addition, I do a great deal of reporting which I can do but don’t have either aptitude nor enjoyment in. Finally, I feel like little I do has a positive impact and I’d like to better be involved with making a positive impact.”
Feeling “deeply resentful” exerts a toxic toll on anyone’s well-being, but it can provide a silver-lining. The seeds of this lady’s Career Rescue are in her comments. To make the negative positive and to gain clarity in the process about your next best step, list the things you want less of, and those you want more of.
Using the example above:
She wants less: reporting, less insecure work, less low pay
She wants more: security, more room to grow, more enjoyment, and to make a positive impact
Drilling down further to make these ‘wants’ more concrete will enable you to begin to identify and manifest your best-fit career toward you. For example, asking and exploring your answers to open-ended generative questions such as: what does a positive impact look like? What kind of positive impact? For who?
Turning negatives into positives
I’ve used a similar strategy in my career, and professionally with my clients. I took my hate of working in an open-plan office, commuting, and being directed by a boss I didn’t respect, and changed it into, working from home, and starting my own business.
Similarly, I’ve quit paid employment jobs that sucked my soul and gone in search of salaried jobs that gave me joy and a deep sense of working with passion and purpose.
So take heart – if you’re not ready to make the leap into self-employment, where there’s pain there is a cure. You just have to name it, and claim it! A willingness to stop banging on about what you don’t like, and a commitment to focusing on what you do want will make all the difference – as will faith, hope and courage.
As Napoleon Hill made famous in his iconic book, “Think and Grow Rich”, ‘Success begins with a person’s will – it’s all in the state of mind.’ The lady who contacted me has already began the first step – she’s started reading books like my, Find Your Passion and Purpose: Four Easy Steps to Discover A Job You Want And Live the Life You Love.
You’ll find more tips to help you keep a positive state of mind and clarify what makes you happy in, Mid-Life Career Rescue: What Makes You Happy. Available for immediate download less than the price of a cup of coffee – getBook.at/MakeYouHappy.
And all of my other books – to see the full catalogue simply scroll to my author page here Author.to/CassandraGaisford
For my US friends – liberate yourself from a job you hate this fall!
#Happy #careerrescue #CareerChange #CareerCounseling
Pay attention to what you love
“Love is not only something you feel. It’s something you do.”
~ David Wilkerson, founding pastor of Times Square Church, New York City
I often receive emails from people and responses to my Happy at Work survey asking me how can they identify their favourite transferrable skills and talents?
As I shared in Mid-Life Career Rescue: What Makes You Happy one of the fastest and simplest ways is to boost your awareness of the times you are doing something you love.
As author Barbara Sher writes, “If you don’t pay attention to what you love, you could overlook your greatest gifts! That love is the sure-fire indicator of hidden gifts, and it is the only way to find them. Skills don’t count. They’re just abilities that were useful enough to be developed. Gifts often haven’t had the chance to be developed and because of that we’re fooled into thinking they don’t exist.”
People often think that unless they have received formal training or gained experience on the job, or have a piece of paper like a degree, then they don’t have any skills.
This is not true! The world is full of people who have achieved great things without formal training. Sometimes the best course of study is to teach yourself.
How many times have you heard of people who gained a qualification and were then told they lacked practical experience, or that they had to go and unlearn everything an academic institution had taught them?
I’m not knocking formal training. And in some professions, it’s essential. But not all career paths require certification, or on the job experience.
Van Gogh was a self-taught artist. He used his passion and natural ability with colour and creativity to paint wonderful masterpieces that send hearts racing and are worth millions of dollars today.
From an early age my brother Hadyn was wheeling and dealing. He has not done an MBA or had any formal training in business. Instead he uses his natural entrepreneurial skills to create many successful business ventures. He tried going to University, but quit because he felt academics were out of touch with reality.
A client of mine trained as a textile designer and, despite a lack of formal training in kitchen design, has successfully combined her passion for beautiful design, and her natural creative ability, into a successful career as an award-winning kitchen designer.
My mother has done the same thing, quitting a job she hated as a legal conveyancer in her 50’s, then—after buying into a franchise, she set up her own shop as an interior designer. All with no formal training. A passion for design, a natural talent for creating beauty, a gift for knowing what looks good, and how to market her services, and loving making her clients happy, have seen her become very successful.
Now in her 70’s, she’s shut her physical store and runs her business from the comfort and beauty of her home. I share more of her story and her practical strategies for building a beautiful business in Mid-Life Career Rescue:Employ Yourself
What gives you joy? What do you love doing? What would you do for free? Answering these questions and noticing the times you feel excited, alive, or in love with doing or being something, are vital signs confirming you are on the path with heart.
Brainstorm or list all the possible ways people make a living from your favourite skills. Build your list by using generative thinking skills,and open questions like: what, where, why and how? If you get stuck do some research and ask your way to success.
You’ll also find some practical and inspired strategies in Find Your Passion and Purpose: Four Easy Steps to Discover A Job You Want And Live the Life You Love and The Art of Success: Leonardo Da Vinci
The important question is, ‘How do you define success?’
Below is a range of responses from my The Art of Success Questionnaire.
Do you notice any key themes? Are any success triggers for you?
- Fulfillment from my own endeavors
- You can be “in the moment” all the time
- Living creatively, i.e. making a living off of my creativity, always learning and growing, new experiences and opportunities. Love of family and friends.
- Validation, self worth
- Self contentment
- Continuous learning
- Pure happiness and contentment
- Doing what you love and being good at it
- Happiness, freedom, security
- Contentment, respect, lasting, responsibility, ingenuity, purposeful
- Happiness, joy, flow, money and fire
- Freedom to live as I please
- Everything in my life is balanced work, self, mind
- It means being happy in what I’m doing, fulfilling my life’s purpose, and being financially stable
- Happy and fulfilled
- Doing what you want, when you want with who you want
- Living a heart centred life, doing what you love, being content
- A feeling of fulfilment and contentment in all areas of my life
- Realisation of a worthwhile goal
- Being happy and living the life you’ve dreamed to live while helping others
- Success means living a lifestyle that aligns with my values and being true to myself
- Achieving even my smallest dreams
- Success is finding your joy in life
- Being true to myself, happy with where I’m at
- Continuous growth and making a significant positive impact on people’s lives
- Being happy to go to work and financially independent
- Having done pretty much everything I wanted to do by the time I die
How do I define success? Success is finished books! Living a creative, soulful life with the freedom to live my life as I choose, doing something that inspires myself and others. And success is also living a life of no regrets.
“I thought I was learning to live: I was only learning to die,” Leonardo da Vinci once said. He valued wisdom, understanding and freedom of thought, through the pursuit of knowledge gained from his own experience.
Leonardo worked and lived with passion and purpose—following his own curiosities to serving and benefit humanity and to share his knowledge with others. And to live, and die, knowing he had lead a significant life.
“I want to create miracles,” he once wrote. And what a miraculous life of significance he led. Leonardo pursued his visionary principles unto his death, documenting all that he learned to benefit the lives of others. In the process he failed, and failed again. He faced the wrath, scorn and jealously of others. He faced poverty, grief and loss. And at times suffered extreme self-doubt and despair. But he never departed from his course.
Be inspired by Leonardo. Challenge conventional definitions of success and live a life on your own terms. Take the Art of Success Questionnaire here >>
I’ve found the insights people have shared super helpful as I wrote my book The Art of Success. It’s nearly ready to send out to my advance readers, before going to the editor and then to print.
The Art of Success: How Extraordinary Artists Can Help You Succeed Personally and Professionally will be available in July 2016. To be the first to know and receive a free gift, click here >>
Creating a business and making decisions that are in line with your core beliefs and values is more likely to be a lasting and positive choice.
It allows you to be who you really are, and do what you really need, in order to achieve what you want. And it will draw like-minded and loyal clients to you.
Benefits of your values-driven business
Creating a values-driven business:
- Allows you to be yourself
- Differentiates you from others
- Plays a key part in creating a professional brand
- Guides your decisions and interactions with others
- Communicates with, and attracts, loyal customers
- Fast-tracks meaningful relationships
- Can inspire loyalty beyond reason.
So where then to begin? Inside out. First determine your own personal values and build your business or self-employment opportunity from this core.
This is the approach Leigh Johnson, then aged 46, took when she established her recruitment business.
Following her childhood dream
Having my own business was a childhood aspiration. I love being my own boss – the freedom, flexibility, taking responsibility, and creating something of value that helps others. Deciding what to do was easy. I was working as a recruitment consultant for a large international firm and found recruitment suited my skills and talents.
I decided to go out on my own, and was able to turn that into a successful business and get others to share my goals and values. I was up and running with very little start-up capital, just some cash from my own resources.
Creating her niche
I established the company values and defined the behaviours that went with those values from the outset. Finding the right market and level of service centred on:
- Providing a professional and personal service
- Employing the right people
- Doing business with the right clients
- Innovating to meet their needs.
I developed a brand strategy, created a simple business plan, leased premises and a CRM system, and bought 2nd hand furniture! I hired my first employee, kept focused on our specialisation, then got out there and told people about it.
It’s important for me to be trying new things. I was driven to be successful and this, along with continually learning and sharing, kept my energy levels high. Doing the ‘same old’ and/or repetitive work de-energises me. Going into business or being self-employed creates a fantastic opportunity to learn new skills and also learn about yourself.
Taking a leap of faith
I knew my enterprise could be successful. Initially I worked 60 hours per week. I used specialists for advice and outsourced the things I wasn’t good at. Spending time doing the stuff that creates revenue, and starting to build systems from day one helped maximise the likelihood of success.
The advice I would give to someone who has never started a business is to surround yourself with people who have done it before, or are self-employed. Don’t be afraid to ask for advice. Get a mentor or coach!
Millions of people around the world create small enterprises so that they can feed their families. Start small, part-time and try out some of your ideas.
Business development (face-to-face meetings), networking, marketing and building brand awareness helped me grow my client base. Being socially responsible and creating our Skilled Migrant Programme, in partnership with Victoria University and the Rotary Club of Wellington, has also given the brand a very positive image.
Getting professional advice, (business advisor), using specialists (i.e. finance) focusing on business development and building market awareness have been the secret to success, managing cash flow, and generating regular income.
Best and worst moves
Hiring migrants who brought great skills, excellent motivation and surprised me with their ability to keep growing has been one of the best moves I’ve made.
Knowing what I now know, I would always ensure I hired the best people. They don’t have to be the highest paid.
Worst move? Taking too much responsibility on myself when things weren’t going well which led to burnout.
While I had a lot of technical skills, I’ve had to learn to let go, and trust others. Mistakes happen and we learn from them together.
To maintain balance and find time for my family I avoid being a perfectionist. I look for the 80/20. Sometimes good enough is just fine. And done is better than perfect.
To succeed in business you must be prepared to take responsibility and make decisions, some of which won’t be right but that’s okay. Just keep making them. I also take time out every quarter. You must trust your people and disconnect so that they can make decisions while you are away.
Action and Innovation
Lately, I’ve been using the word ‘enterprise’ instead of business or self-employment. Personally it has connotations involving action and innovation. Also it can be about being socially responsible while being economically sustainable.
Establishing her company values and ensuring her behaviours reflected those values from the outset helped Leigh create a strong brand—one she is proud of.
Her deep belief in equality and being socially responsible, and her passion for helping others is also reflected in her successful Skilled Migrant Programme, giving her brand a very positive image.
It was an inspired move. My own experience working as a recruitment consultant confirmed that many employers discriminate against people from other cultures. I was once moved so much by their plight I wrote a magazine article entitled, What Colour Are Your Skills, to focus attention on the fact that it is what people can do, not their place of origin that defines a person’s ability to do a job well.
Leigh now works less in the business and more on the business to maintain better balance. She is passionate about helping women who suffer as she has, from depression and anxiety, and shares her story of recovery on her personal blog: www.leighjohnsonnz.com/blogging.
At the time of writing, Leigh has also made a decision to retrain as a Well-being and Transition Coach, and I am honoured to have been her business coach and mentor through this journey. She’s also excited about a new online project that is in the planning phase.
“I’m calling it: ‘Fabulous at 50—The Professional Woman’s Guide to Being Anxiety Free.’ This web-based programme will provide tools to help women avoid the negative experiences of burnout and anxiety, that can get in the way of enjoying what should be an exciting time of life.”
Find out more about Leigh Johnson, and the wonderful work she does here: www.leighjohnsonnz.com and on her blog.
Action Task! Start Smart
Identify and record any lessons you can learn from Leigh’s experience that you could apply to starting, or redefining, your own business. Summarise some possible action steps.
Be inspired by other entrepreneurs, and gain practical strategies to help you plan your beautiful business, purchase your copy of Mid-life Career Rescue: Employ Yourself TODAY!
Mid-life Career Rescue: Employ Yourself is available in paper back and e-Book version from Amazon.
Don’t let your weakness deceive you!
Too often people focus on their weaknesses without reframing them as strengths. This can rob you of confidence, self-esteem and your next great opportunity to truly shine.
Your greatest weakness is also, very often, your greatest strength. It’s all about timing and context.
My greatest weakness? Distraction—including getting excited about my next book before I’ve even finished the one I’m working on! My heart is racing, I feel breathless, excited…as though my eyes will burst forth in a flood of joyful tears…Coco Chanel! Yes, this amazing lady will be the next focus of my The Art of Success series!
I had just finished reading her biography, and then stumbled across a newsletter in my inbox, with a link to some amazing newly discovered images. One of the many reasons I don’t unsubscribe from some newsletters is because sometimes, when I least expect, I will be delighted! (confession – I have over 200 emails in my inbox – I’m an email hoarder!)
Here’s the cover for the first book in the series – also a passion project. For Leonardo da Vinci I chose the Flower of Life to symbolise everything this renaissance genius believed.
When I was at architecture school we were challenged to create sets for a play—we had to distill the essence of the lead character as simply as possible. I still recall the set we designed for Mae West—a black backdrop with a simple red raised rectangular platform in the centre.
My greatest weakness is also my greatest strength
I have no problem generating ideas—something my clients value when they are feeling stuck. I’ve been hired for coveted role in business environments because of my creativity, in this regard. And when I wrote a column for 4 years for The Dominion Post and also contributed to The New Zealand Herald people said, “I love your column. I keep some of them pinned on my wall. How do you come up with so many different ideas?”
Recently I was interviewed by Olivia Gamber a US Career Expert. Do you know what she put as the lead quote?
“The biggest skill you need to have during a career transition is an imagination.”
If your imagination could do with some stimulation check out the interview here http://occupationalolivia.com/how-to-overcome-your-mid-life-career-crisis/
Like Leonardo da Vinci I am naturally curious about everything. Avoiding a thinking rut, and following seemingly unrelated themes is an efficient and simple way to stimulate new ideas.
What’s your greatest weakness?
Your greatest weakness can also be your ‘unfair advantage’ —it’s what comes so easily, or what you do effortlessly, that others find difficult.
Your weakness may be what others criticise you for. For example, I was often told I was too sensitive and needed to toughen up. Yet I am highly empathic, and intuitive with natural psychic skills—something I use in my writing, painting and business mentoring.
Three ways to turn your weakness into a strength
Work for fit! If you’re stubborn and inflexible, for example, pick a work environment, role or project where your bloody-minded focus will achieve the results needed.
Complement. Pick a team, role or group where you can complement the current skillset.
Prepare. “What is your greatness weaknesses?” is a standard interview question. Don’t run through your list of weaknesses without highlighting examples of where either your weaknesses was a strength in a certain situation; or demonstrating it’s an area you have invested time and skill developing self-mastery.
So, what should the cover be for Book Two of The Art of Success: Coco Chanel. Leave a comment—share with friends—one of your ideas could be on my next #1 best-seller!
Book One of The Art of Success (Leonardo da Vinci): How Extraordinary Artists Can Help You Succeed Personally and Professionally will be available in July 2016. To be the first to know and receive a free gift, click here https://worklifesolutions.leadpages.co/the-art-of-success/
You don’t always need buckets of money, or the courage of a lion, to start your own business. Plenty of successful entrepreneurs have started their businesses on a shoe-string budget, and launched new careers while combining salaried employment. Many have felt the fear and launched their business anyway.
I was in my mid-30’s, a single parent, holding down a steady job, when I started my first business, Worklife Solutions (worklifesolutions.co.nz). I was worried and fearful that I’d fail, but I did it anyway. It’s one of the most creative, joyful endeavours I’ve ever done. Since then I’ve created many more businesses and helped people all over the globe become successfully self-employed.
Like Lisa Conroy, who shares her story in my latest book, Mid-Life Career Rescue: Employ Yourself, and other budding entrepreneurs who’ve taken a strategic route to finance their businesses.
It’s hard to believe that I was ever an employee, feeling trapped and miserable in a job that gave me zero flexibility, capped my income and shackled my independence.
My Mid Life Crisis
I know what it’s like to reach the middle of your life and yearn for something better, but wonder if you have what it takes to make it on your own. I was a single parent, with no one else to pay my mortgage. I wanted more time and freedom to balance child-care with my own desire to have control over my own destiny. And I wanted my income to be determined by my own efforts, not by the mood or whims or dictates of a boss. I wanted to be in control, riding the winds of fortune and navigating the fluctuating economic landscape.
More than that I wanted to rekindle my passion and creativity in both the workplace and home. And I wanted to make a living doing the work I felt born to do.
I was uncertain about how I could employ myself and create a business I’d love with such a passion, that one day I would say, “This isn’t work; this is fun.” But it did happen, and it can happen for you too.
I’m not a risk-taker. Not a reckless, foolishly optimistic one anyway. I was afraid like you might be. I doubted anyone would hire me, or that I could convince others to buy my products and services. I worried that if I severed the safety chord of a regular wage I may not be able to pay my mortgage.
I’d lost my confidence, and worse, I’d lost my self-esteem, trading in my health and happiness for the ‘security’ of a regular pay cheque. I had a mortgage to feed, and a daughter to support on my own, and so I boxed on. But I never gave up on my dream.
I started feeding my soul by reading books by, and about, inspired entrepreneurs. I subscribed to entrepreneurial magazines and devoured articles. (Back then podcasts and YouTube weren’t alive and streaming.) I drew up a list of benefits I felt I’d gain from being self-employed, and trained myself to focus my mind and heart on what I hoped for, not what I feared.
I calculated my hourly rate as an employee and quickly realised I could work less hours and earn more if I employed myself. The final push I needed to take the leap came when my friends, who were turning fifty, encouraged me to join them on a girls trip to Italy. My boss turned down my application to go on leave. “You’re needed here,” she scolded.
“I quit,” I replied. And I haven’t looked back.
Self Employed Bliss – Be Happy: Work With Passion
I have more freedom, work-life balance, creative control and autonomy, and greater work security as a self-employed worker. I get to choose the work I will or won’t do. I earn more than I did having my salary capped as an employee, but I love what I do with such a passion that I would do it for free. “That wasn’t work, that was fun,” I said to a client recently.
If you feel like I once did, wondering if being your own boss will ever happen for you, help is at hand. If you fear that if you leave a job you hate, you won’t be able to pay the bills, my latest book, Mid-life Career Rescue: Employ Yourself will help you start smart.
If you’ve bought into the mistaken belief that owning your own business will cost a bomb, or wreak havoc with your work-life balance, Mid-life Career Rescue: Employ Yourself will set you straight. If worrying about the taxman or legal stuff is putting you off starting a business, you’re in for a pleasant surprise. Or perhaps you worry running your own business will be stressful. If so you’ll love the section, “Burnout Blitz.”
If you dream of being happy and working with passion and joy, I encourage you to consider taking a calculated and inspired leap into self employed bliss.
Self employment is an excellent option for Mid-lifers
While some employers may consider your age or wealth of experience to be a liability, that same experience is an asset when you are running your own show.
Prospective clients and customers care more about the value you can provide than they do about your age. And running your own business can also offer you the freedom, flexibility, purpose, and autonomy you crave. Plus, if you structure things right from the outset you’ll end up with more money in your wallet.
How To Become Self Employed
Could you do anything if you only knew what it was? For less than the cost of an expresso you can fast-track your way to clarity, happiness and success.
I wrote Mid-life Career Rescue: Employ Yourself for people like you who yearn for more freedom and autonomy and have ever thought, ‘I want to start my own business, but I don’t know what to do.’
Whether you are a start-up entrepreneur, or a businessperson looking for a fresh start Mid-life Career Rescue: Employ Yourself will help you make the right moves to choose and grow your small business with confidence.
This isn’t a quick-tips-start-your-business-tomorrow, follow-these-steps-in-this-exact-order kind of book. Simply put it’s based on my real-world experiences starting and growing many successful businesses, and the experiences of other people like you. Women and men in their mid-life who want to be their own boss; to live and work with passion—and still pay the bills!
‘To create meaningful music,’ Neil Diamond sings, ‘You have to look into your own life experiences.’ The same wisdom applies to employing yourself—to create a meaningful business turn to your life experiences and leverage off the things that have shaped you. Therein you will find your passion and purpose.
Like Barry Watson, whose bad boy behaviour and close shave with divorce led him to create a business helping others save their marriage. And Joy Gaisford who had no idea whether her business would be successful but followed her heart, and pursued her passion and natural talent for creating beauty in others people’s lives.
In Mid-life Career Rescue: Employ Yourself you’ll read about Dame Wendy Pye who was dumped from her job and, vowing to prove her former boss had made a huge mistake, went on to create her own multi-millionaire dollar publishing business.
Be inspired by Leigh Johnson. After establishing a successful recruitment business, and following a period of depression Leigh yearned to help others. She contacted me to help her define her brand and gain the skills she needed as a coach.“I want people to know how great they are already,” she says of her new mission.
“I give credit to Cassandra Gaisford (www.worklifesolutions.co.nz and www.cassandragaisford.com for helping me unclutter my thoughts and clear the way to make the decision to become a Well-being & Transition Coach,” she shares on her blog.
Fast-track Your Success
Read stories of entrepreneurial rejuvenation I share in my book, Mid-Life Career Rescue: Employ Yourself and learn from people who have felt the fear and become self-employed anyway! Let love, inspiration and passion propel you forward.
“I felt especially inspired by the true accounts of people who beat the odds by starting a business and how they became successful. The variety of examples of entrepreneur stories given makes you realise that anything is possible with enough will and determination! Cassandra paves the way for you to have belief in your ideas and to run with them. This book will have you excited about the future, dreaming big and living boldly…” ~ Amazon review
Employ yourself! Live the entrepreneurial life and create a product and service so good that people will pay for it.
I was interviewed recently by Olivia Gamber, a US based career coach with an amazing podcast dedicated to providing quality career advice to help others navigate the changing world of work and stay relevant. We spoke about a topic which is dear to my heart—how to overcome your mid-life crisis and find your passion and purpose.
When you’re in a job that stresses you out and makes you miserable, you can feel so trapped you can’t even contemplate how to make a change for the better. I know – I felt this way once and it was horrible. Maybe you’ve been in the same job for years, or your self-esteem has taken a hit. Perhaps you don’t know how your skills and work experience can transfer into another role. These feelings are common for mid-lifers and younger professionals too!
I agree with Olivia, “If you’re in a job that makes you miserable, then you need to make a change. Not only are you making yourself more miserable every day that you choose to stay, but also the people you care about around you. Staying in a toxic situation like this can also lead to more serious long term health issues like anxiety and even depression.”
In my professional role as a career counsellor and holistic psychologist I’ve helped people with all of the above experiences and worse! I’ve had clients who are so stressed out by their work they have been suicidal due to their hopelessness and despair. I know acutely, personally and professionally, how important being happy at work is to every aspect to your life. As a holistic psychologist, I take a different approach than most career advisors and coaches when tackling these issues.
Tune into my interview with Olivia Gamber and gain some free strategies and tips to help you or someone you care about overcome work unhappiness. Check it out here http://occupationalolivia.com/how-to-overcome-your-mid-life-career-crisis/
Don’t waste another day feeling trapped. Don’t be the person who spends a life of regret, or waits until they retire before they follow their passions. Don’t be the person too afraid to make a change for the better, or who wishes they could lead a significant life. Make the change now. Before it’s too late.
In this episode you will learn:
- How to get the courage to walk away from a high stress, toxic work environment
- How to discover your passion and calling
- How a stressful work environment can lead to anxiety and depression if not dealt with
- Find out the biggest thing that holds people back from finding work they love
Empower your life and career with these books:
I’m also the best selling author of How to Find Your Passion and Purpose, and the Mid-Life Career Rescue series which includes:
Or check out my passion-driven business at Worklife Solutions
Why I wrote these books
Someone once asked me, “What was the catalyst for writing your books?” In part, it was my experience with clients, but also the emails I received from people who I knew would never be able to see me professionally, and their depth of hopelessness and despair – despair that reached beyond the individual, but affected those who loved them.
Like the lady who emailed me, “No one will employ my husband because he was 55 and had been in the same job for 25 years until he was made redundant. He keeps being told that he has no skills employers would want.”
It broke my heart every time I had to reply to emails like this with, “I’m sorry we are not taking new clients at this time.” Because I knew from experience it didn’t have to be that way. I knew what he needed to learn was how to find his passion and clarify what gave him a sense of meaning and purpose, and how to sell his age and experience as an asset.
It was the experience of this man and many others like him that resulted in my decision to write my first book Happy at Work for Mid-Lifers. And it was the success and the feedback from those that read it that that led me to release a revised and updated version as Mid-Life Career Rescue.
As a recruitment consultant, I’ve seen first-hand how employers and recruiters can be ageist when it comes to hiring decisions. As a coach I’ve helped people overcome this and get hired.
I’ve also seen people put self-imposed limits on what they believe is possible at their age. Even non mid-lifers do that! “Don’t you do what you love when you retire,” one 28 year-old once said to me! “I’m too old to change, “ said another man in his early thirties. I’ve helped people successfully challenge those limits.
As a career coach and counsellor helping mid-lifers reclaim their lives after redundancy, rebuild self-esteem after workplace bullying, and bounce back from the depression that staying in the wrong job can create, I felt strongly that people needed both practical and inspirational ways to reclaim their lives.
I also believe that people need fewer check boxes and career assessment inventories and more creative, out-of-the box thinking to help them succeed. My views resonated with many – and I was interviewed on television and on the radio about this very thing. You can check these out on my media page here >>
I have also presented my unique Passion Driven Model of career design at conferences around the world. I’m not saying these things to boast – but to reassure you that you’re in safe hands.
When I attended an international symposium of career practitioners in Venice, Italy, we were warned of the crisis an ageing workforce presented and were told that the greatest skill career coaches needed was – wait for it…
to help people have an imagination!
As an artist and creative soul myself, that was like candy to a child. And since then, I’ve proven over and over again, with the successes I’ve gained for clients that thinking differently and creatively, as well as rationally, while also harnessing the power of intuition, and applying the principles of manifestation, really works. In this book I’ll show you why and how.
A large part of my philosophy, and the reason behind my success with clients, is my fervent belief that to achieve anything worthy in life you need to follow your passion. And I’m in good company.
As Oprah Winfrey said, “Passion is energy. Feel the power that comes from focusing on what excites you.” Without passion, you don’t have energy, and without energy you have nothing. You have to let desire, not fear, propel you forward. Yet worryingly, research suggests that less than 10% of people are following their passion. Perhaps that is why there is so much unhappiness at work.
Be empowered. Answer the call for change, take control of your career and your life right now. As Steve Jobs once said, “Your time is limited.” Make your life count, and enjoy the new future you’re creating.
Your story can be like Mandy’s, who in her 50’s, after reading Mid-Life Career Rescue wrote to me and told me how the book had changed her life:
“To be honest, I couldn’t put the book down – it was as though Cassandra had got inside my head and written it specifically for me! It helped me process the what/where questions I was asking myself and discussed all the aspects that had been tumbling around in my head like a washing machine for many months. It helped me process my thoughts, clarify my thinking, formulate a real plan and prepare myself for my new life.”
A very warm greeting to you on this most auspicious day the first day of the first month – the beginning of a wonderful new year.
One has become my favourite number. I love its simplicity. In an era where overwhelm threatens the peace and equilibrium of so many, ‘one’ makes things easy.
My one goal last year was to overcome my own self-doubt and follow my passion for writing. I love writing. It’s what I was born to do. If I don’t have a pen in my hand, a notebook at the ready, I feel lost, anxious, irritable, Writing soothes my soul. Writing allows me to connect with others and to express the things I care deeply about.
And so with this in mind, I made one promise to myself in 2015 – to publish one book. And then another in my Mid-Life Career Rescue series. Books which would share my own mid-life journey to career nirvana, and the journey of other seekers too.
And in turn, my hope was that sharing these stories would inspire you.
So it’s been exciting to read the reviews and hear from people who have read my first books in the Mid-Life Career Rescue series. People like Hillary who said, “This is the perfect gentle nudge needed to move me forward and make those scary life changes.”
I was scared last year too. I wondered how my books would be received. I wondered if anyone would like them. I feared public rejection, bad reviews, losing the time and money I had invested – all those things. But my desire was stronger. I didn’t want to wonder, ‘what if.” What if I had taken a risk and published my book. I took the risk, and it’s been worth it. I chose to change my focus – to create in my minds eye everything I that dreamed of and saw in my mind’s eye, that I wanted to become ‘true.’
Going to bed last night on New Year’s Eve after celebrating the last day of 2015, to find Mid-Life Career Rescue: (What Make You Happy) twas #1 on the best-seller list on Amazon was amazing. And waking up today on the first day of 2016 and finding it was still #1 was fun!
So if there’s one thing I would encourage you to do this year it would be this – feel the fear and follow your passion anyway. Be curious, be playful, be adventurous and see where these feelings take you.
If you know anyone who needs a gentle nudge this year to make a change for the better the link is here http://amzn.to/1JmGq5C
What’s one intention you could make this year that, when followed through, would make a tremendous difference to your life? Please let me know on in the comments section of this blog
In the meantime I leave with you with this inspirational sculpture created by renown New Zealand Sculptor Chris Booth. My partner commissioned it for my 50th birthday last year. Together the three of us named it Viewfinder, which I love given my passion for photography. Of course, a viewfinder is the tool that enables you to find your point of focus. The viewfinder is the single most important user interface on any camera. And your viewfinder – your point of focus, the thing that captures your interest, your attention, your passion, is the most important tool in creating your best life in 2016. Set your focus, capture your desires and allow them to motivate and guide you throughout the hours, weeks, and months which follow.
I wish you a very happy new year. May 2016 bring you continued happiness and joy.
It’s my great privilege to share a sneak peek at Jilly Bennett’s incredible story of reinvention and her amazing photography.
I first met Jilly in 2014 when I was chasing my many passions in Italy. We both signed up to follow another passionate woman, photographer Carla Couslon, with whom we travelled around Puglia learning more about photography and a life worth living. Carla’s books Italian Joy and Chasing A Dream spoke to us all, luring us to distant shores.
I adore Jilly’s zest for life and the way she so poignantly shatters mistaken beliefs about ageing. As you’ll see and read for yourself in my latest book, ‘Mid-Life Career Rescue: (What Makes You Happy) How to confidently leave a job you hate, and start living a life you love, before it’s too late’. Available in paperback and ebook from the following Amazon link http://amzn.to/1JmGq5C
I loved including Jilly’s story, especially when I read reviews like those below:
“If, like me, you’re sick of reading/hearing ‘find your passion’ and you’ve no idea what to do – this book has it covered! I liked that the author explains how to actually go about finding your ‘passion’ or ‘purpose’. And she included the ‘reality testing’ step as well. I’m at a mid-life career crisis point – a very useful read!” ~ Amazon Review
“This book asks you all the basic questions and provides direction to . It provides numerous examples of success based on passion for the cynics amongst us. And you can do all this in the safety of the work life you dislike. Now it is your turn to find out how the book ends.” ~ Simon Weiner
Follow this blog link to view Jilly’s photos and be inspired by her story:
PRIORITISING WHAT’S IMPORTANT
“Values are a matter of what guides you through every day, every task, every encounter with another human being. Yet we are often unaware of what our values are.” ~ Richard Bolles, Author
Sometimes the job of your dreams may be the one least likely to pay the most. But it’s not always about the money. Right? There’s more to being rewarded for the work you do than the pay cheque you take home at the end of the week.
Job satisfaction, fulfilment, quality of family and private life and mental, spiritual, physical, and emotional health are too often left out of the equation when evaluating job opportunities.
Most people will say that having enough money to live comfortably is important to them. But not everyone is willing to work for less money in order to have other needs meet.
For these people what they value most is not money, it’s something else more important to them – such as working for a specific cause, helping people, being creative, being challenged or having great work-life balance and plenty of free time.
Being aware of what your non-negotiable values are, and proactively ensuring these needs are met at work is vitally important. A career choice that is in line with your core beliefs and values is more likely to be a lasting and positive choice. It allows you to be who you really are, and do what you really need, in order to achieve what you want.
What Are Values?
Your most important values are the things you feel very strongly about. Your values are who you are and who you want to be. They are the ideals that guide or qualify your personal conduct, interaction with others and involvement in your career.
Like morals, they help you to distinguish what is right from what is wrong, and good from bad. They’re signposts which direct you to your best-fit career and inform you on how you can live your life in a meaningful way.
Your values are formed in a variety of ways through your life experiences, the way you are uniquely wired and the choices you make. They’re who you are and who you choose to be.
Jilly left home when she was only 14. As she says, hers was not a conventional life. Now in her 70’s, her most important values centre around independence, autonomy, creativity and freedom. It’s not hard to understand why. Now living in a medieval village near to Menton, France, and working as a photographer and journalist, her life and work reflects who she is and the things most important to her.
Listening to Jilly’s stories of reinvention, it’s clear to me that variety, learning and new challenges are important values too. “‘I’ve always followed my dream – I wasn’t a mid-lifer who found what I wanted to do. I always took chances and jumped in with both feet! I ran a drama school with a one-time husband, I was an actress, I owned two restaurants, one in London, one in Hobart, Tasmania.
“My grand passion though was dogs and bred and showed dogs for over thirty years and during the 1980s, had one of the top breeding and showing kennels in Old English Sheepdogs I also judged the breed all over the world. I’ve lived in America, in Australia, in Wales, in London, and, for the past 25 years, in France. I was never ever a person who needed a mid-life boost as it were.”
Jilly, says she always had what others call courage. “In fact had I not said ‘yes’ to every opportunity in life I knew I’d always worry what I’d missed. It seemed to me it took more courage to say ‘No’ than to say ‘Yes’.” When she was 67, new adventures beckoned, and she picked up a camera.
“I didn’t get into photography because it was something I’d always wanted to do- in fact, during my years showing Old English Sheepdogs, I was endlessly taking photos of the show dogs and puppies, so perhaps that was the beginning of my creativity in photography.
“But about eight years ago a blog about a town not far from me drew my attention, and I thought ‘I can do that!’ and so I did. My photography was woeful – crooked buildings, and horizons – not that I knew it at the time. But slowly by looking at other photographer’s work, I started to ‘see’ what I needed to improve. I got inspired and gradually improved my skills (I still am!).
“I took workshops, (Carla Coulson and Nick Danziger – both life changing) photography friends helped me, I read endlessly on the subject and watched training videos. Eventually, instead of writing about my town with photos, I was taking photos for their own sake.”
I love Jilly’s motivation, ‘I could do that!’ How many times have you said that. But how many times have you acted on it?
“I do think life experiences have made me a better photographer – the technical side had to be learned, but it’s in what I choose to photograph that defines my work. I love, for instance, the world of street photography. For me, a good photograph needs to make the photographer and the viewer ‘feel’ something.”
Jilly’s most recent creative endeavour blends her love for dogs with her passion for photography. “During my years as a dog breeder, exhibitor and judge, I always photographed my dogs in show pose. I think that gave me an ‘eye’ for a photo, as I had an eye for a dog, as we say.”
Check out her website – her work is really, really special. Her natural affinity for dogs, and the skills she’s developed with the camera, creates something truly magical. She has now had several exhibitions with two more coming up next year. Also she has been invited to join Getty Images.
Jilly is currently working on two books, one about the medieval hill village where she lives – not a book for tourists, as such, but one that will follow the daily lives of the people who live there and who have made her so welcome. The second book will be called Riviera Dogs.
Saying yes to opportunities, makes your life richer
As Jilly’s story highlights, saying ‘yes’ to opportunities as they appear has made her life richer.
This is an excerpt from career expert Cassandra Gaisford’s Amazon #1 best-selling book, Mid-Life Career Rescue: (What Makes You Happy) How to confidently leave a job you hate, and start living a life you love, before it’s too late.
To celebrate the release of her new book she’s giving you something for FREE!
Saturday 06 Feb 2010
It’s a ballsy move starting a business when you’re young,” a senior careers professional recently told me. “I’d be keen to know how it works out.”
Ballsy or smart? In today’s labour market where applicants are many and jobs few, the odds are stacked against people gaining work in their preferred field.
In the wake of the recession recent graduates are finding it even harder to find placement this year, confirms Dale Bailey, area manager, Northern Career Services Rapuara. “There is I think an interest in employers to get a quick start on the recovery. Employers are thinking about how long it will take to get you up to speed, so people with skills and experience may look more attractive to a potential employer,” he says.
It’s a catch 22 – no experience, no work. No work, no experience. However a lack of experience doesn’t have to be a barrier to employment – not if you employ yourself.
Saturday May 15, 2010
An astrologist uses mathematics to predict success
Despite having endured more than her fair share of suffering, Marianne O’Hagan is a woman who exudes warmth, compassion and a zest for life. Her traumatic childhood experiences, deep love of humanity and multiple job losses have guided Marianne to her true purpose in life, where she has carved out an impressive niche for herself as an astrologist.
Click here to read full NZ Herald article