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Archive for the 'Career Change' Category

could you do Christmas sober?

Thursday, November 22nd, 2018

The holiday season is meant to be a time of family togetherness filled with joy and peace.

But the reality is what we see in our communities, read about in the newspapers, and witness on television is the opposite.  Many people experience a flare-up of anxiety, stress, depression, and guilt, others are victims of domestic violence, and innocent people are impacted by others booze-fuelled antics.

To make matters worse, the most common way people deal with the stress is by emotional drinking, bingeing and in many cases using alcohol and other substances just to survive.

We all know the harm excessive alcohol consumption does to families—child assault, fractured relationships, financial stress, aggression, murders of loved ones, drunk driving leading to death or disablement. ..and these are just some of the “avoidable” effects of our drunk culture. And then, of course, there’s a possible stint in prison.
 I know how stressful Christmas can be, but trust me when I say, alcohol is not the road to happiness. I hate to see you get derailed on your wellness, health and weight goals but what I hate to see even more is the guilt it can bring and the self-loathing and self-doubt that comes with it.

Could you do Christmas sober?

Would it be easier for you to control your alcohol consumption if it wasn’t so readily available? What if it wasn’t shoved in your face every time you walked down the street or went shopping for groceries? Many people say, ‘yes’ but they feel powerless to stop the spread of alcohol in their lives and communities.

“A lot of people are deeply dissatisfied by the diminishing control they have over their lives, because of the way our system of government is set up, to cater to the powerful, cater to the wealthy, cater to the corporations, and not to the individual citizen,” says activist Josh Fox.

Do you know how much money litigious alcohol lobbyists spend each year trying to convince governments and local bodies to relax attempts at alcohol restraint? Where one party is motivated by protecting people from avoidable harm and creating safer communities, the other appears to be motivated purely by sales-driven, self-serving profit.

Let me be clear, I’m not against alcohol companies per se, and I don’t believe a nice drink now and then is an abhorrent evil. What does get my back up is underhand tactics, misinformation, and self-interest at the expense of others. That, and not sticking around to mop up the harm.

According to figures published by the Center for Responsive Politics in 2017, the total lobbying expenditures in the US for Beer, Wine & Liquor was a staggering USD $22,607,510—and this is just the money that was reported.

Incentives and kickbacks to aid and abet favorable practices abound in many industries whose primary goal is to maximize profits and returns to shareholders.

The owner of our local liquor store, for example, was rewarded for selling the highest volume of 1125ml bottles of rum with an all expenses paid trip to Jamacia. That’s quite a juicy incentive to up the volume of sales.

Many booze barons and the companies they create operate similarly to banks—fair weather friends while you’re spending but less than benevolent when you’re drowning in debt or reeling under the impact of alcohol-fuelled harm.

 

Here are just a few things that alcohol lobbyists strongly oppose:

• Advertising and promotion constraints

• Alcohol control—including raising the legal age for drinking

• Increases in product-specific taxes (designed to offset harm or reduce consumption)

 

Let me give you several home-grown examples of how lobbyists can exert their influence.

In 1999 the legal purchasing age in New Zealand was lowered from 20 to 18. Despite several calls for legislation against the change, and repeated attempts to raise the drinking age again, it’s proven easier to reduce the drinking age than it has to raise it.

Lawmakers continually and overwhelmingly support the status quo and, despite the increasing scale of harm, the legal drinking age remains 18. MPs, swayed by lobbyists successfully argued “If we say to people that you can vote, you can marry, you can fight for your country and you can die, then logically you shouldn’t say to them you shouldn’t drink in a public bar.”

Compelling logic if one accepts that teenagers should go to war, and ignores the issue that alcohol is a highly addictive drug.

Phil Goff, the Labor justice spokesman at the time of the changes, vehemently argued for a tightening of the 20-year age limit, citing overseas evidence linking increased road deaths to lower ages, and also citing public opinion polls that were against a lower age.

But the research was rejected as not relevant to New Zealand.

Māori Pacific MP Tukoroirangi Morgan said he had seen on marae and hui the results of young people drinking and driving.

“It would be a tragedy if this House was to say yes we will lower the age to 18. You may as well go and shoot 75 young Maori,” he said.

Almost a decade on and the concerns of Morgan and other opponents of lowering the drinking age are well-justified. Along with alcohol-related deaths from drunk driving, domestic violence assaults resulting in death, 2012 statistics reveal 119 Māori deaths from suicide—accounting for 21.6 percent of all suicide deaths in that year. Alcohol is said to have been a contributing factor in many of these tragically avoidable deaths.

Add to these sobering statistics the appalling and imbalanced incarceration rates and you’ll quickly appreciate the escalating harm caused by alcohol. In New Zealand, Māori make up only 14.6 percent of Zealand’s population, but a staggering 51 percent of its prison population.

Prominent businessman Gareth Morgan wants to see the age limit raised. “It was lowered in 1999 to appease the alcohol lobby, and we were promised at the time that if evidence showed harm went up after the change they would reverse it,” Morgan said, in an article in Fairfax Media.

“All of the evidence, all of the reports, have pointed unambiguously to harm going up.”

Research also shows the lowering of the age had resulted in the “de facto” drinking age falling to between 14 and 17.

“The data is showing us that in secondary schools six out of ten students are drinking. Nearly half of them consume more than five drinks in each session. And one in five is saying their aim is to get drunk. That’s where the problem is,” Morgan said.

In another example, official papers published by Fairfax New Zealand revealed that in 2012, former New Zealand Justice Minister Judith Collins met liquor industry lobbyists repeatedly in the weeks before the Government’s controversial U-turn on measures to restrict sales of alcopops.

The documents, released under the Official Information Act and published in 2012, reveal the extent of the pressure exerted by the industry, including a joint letter to former National Prime Minister John Key warning him his Government was about to “make a very serious and highly public mistake”.

The industry hinted that legal action was possible if the crackdown went ahead.

In late August of 2012, the Government backed away from its plan to ban from off-licenses the sale of RTDs (ready-to-drinks) with more than 6 percent alcohol.

Not only are RTDs stronger and cheaper than other forms of alcohol, but they’re sweeter (therefore masking the task of alcohol) and easier to consume.

Instead, the Government gave the industry the right to draw up its own RTD code of conduct.

Really? The alcohol industry regulating itself to reduce harm? Until there are disincentives for them to keep increasing the volumes of alcohol consumed, such as an about-turn in public opinion, it is highly unlikely they will regulate against their own interests. Until then, what possible motivation would they have to scale back their reach?

In the following chapter, you’ll discover how alcohol companies profited from the sale of RTD’s to society’s most vulnerable—including children as young as 12.

Collins, in announcing the backdown, said, “Frankly, I think we can stop treating everyone as though they’re fools and can’t make decisions for themselves. It was a bit too much taking away people’s responsibility. About 80 percent of New Zealanders drink extremely responsibly.”

This sounds like the same ineffective logic applied to the sugar barons.

Unsurprisingly the sugar barons are also powerful lobbyists—ones not beyond using a raft of diversion tactics. For example, during the ’50s, when colas and junk food begin to gain traction, the US sugar lobby managed to divert the onus for children’s’ obesity onto dairy products, while their flunkeys invented a narrative about cholesterol and harmful fats.

By saying that people who can’t control alcohol are ‘fools’ and should be able to make informed choices, Collins may as well be saying that people should be left alone to decide whether to wear a seatbelt in a car or a safety helmet while riding a bike on the road. Statistics reveal that lives are saved, and harm reduced, when laws are introduced to help people to help themselves.

One may well ask where are the booze-barons when people are shelling out a fortune for rehab? Where are they when people are so sick they cannot work? Who picks up the tab when a beloved mother, father, son, daughter or friend dies of alcohol poisoning, alcohol-related cancer, or at the hands of a drunk driver?

Equity, Fairness, and Justice—Let’s Level The Field

Do these booze barons pay an equitable share of tax? Are the costs of social harm factored into ongoing costs to individuals, families, and communities?

Who, for example, is going to pay for the childcare costs, mortgage payments and healing of the psychological trauma inflicted on Abdul Raheem Fahad Syed’s wife and child? This innocent man, a beloved father, and husband was working to provide for his family when he was killed in a horror smash by a drunk ‘joy-riding’ teen just before Christmas in 2017.

Who will pay the hundreds of thousands of dollars of judicial and penitentiary costs when the 20-year-old drunk, driving an expensive late-model BMW is sentenced? The Government—and by default law-abiding taxpayers? Why?

And why is the driver charged with careless driving? Why not murder? We all know the dangers and risks of driving drunk.

I’m being provocative, I know. But I’m sick of feeling afraid and worried when I drive at night that I might become the next victim of a marauding drunk. And I’m sick of my tax dollars being spent so needlessly.

I’m not alone. In the following chapter, you’ll discover research conducted by the University of Western Australia in 2016, summarizing the revenues generated by excise taxes, and questioning the fair, or rather citing the unfair allocation of the burden of harm.

 

Nobody’s  Fool

Mindful or conscious drinking is not only being aware of why you drink, how much you drink, and how to regulate or control your drinking—but also becoming aware of the powerful economic forces lobbied at encouraging you to drink more, and disempowering individuals from making rational, positive choices.

Mindful drinking is also a commitment to refusing to remain blissfully ignorant and becoming aware of the horrific and escalating costs of alcohol harm, and deciding whether you want to be part of the problem—or the cure.

Is all this new knowledge enough to cause you to rethink your relationship to alcohol? I hope so. With knowledge comes wisdom.

The following excerpt from a 2013 report published by the US National Library of Medicine National Institutes of Health spotlights the collaborative efforts and sharing of formidable financial resource that alcohol and tobacco companies pour into ensuring high sales and profits, manipulating governments and turning people into fools.

You may argue that pooling resources is simply smart business. Yet, it’s worth considering is it a fair or ethical practice to target:

• Minorities

• Vulnerable people, including youth

• Socio-economically deprived and those at risk?

• You?

Perhaps you don’t count yourself in any of the above brackets. But the truth is that alcohol harm is all pervasive—and expensive. Suicide, car crashes, injury, mental-health related violence, the high cost of incarceration, expenditure on addressing alcohol harm at the cost of increased spending by Governments affects us all.   

 

Your Feelings Matter

Heightened knowledge may not be the total catalyst to sobriety, but it has played a large part in mine, and also my devotion to this book and spreading the truth about alcohol.

Feelings, as you’ll discover in my books Your Beautiful Mind and Mind Your Drink, matter. They are the gateway, the portal, to transformational change.

When you feel compassion, empathy, sadness, rage, love for those who suffer needlessly, and this includes yourself, you will find freedom from alcohol. In the chapter, Get Angry, I look at how healing and cathartic channeling your anger into a higher purpose can be. You’ll also learn how the New Zealand Police were taken to court by local government (the Wellington City Council)—and the ridiculous reason why.

We’ll also explore why we are incarcerating so many people with drinking problems and the need to spend more money on offering treatment and support.

But first, let’s take a peek into the darker and fascinating side of advertising.

Specifically, we’ll look at the psychological warfare and advertising ploys that booze barons use to manipulate you to act against your best interests. Just when you thought you were in control!

My aim is not to scare you sober, but perhaps you’ll feel a sense of relief, as one person said, “It’s great to finally understand I am not to blame.”

One day, this same person may encounter, Judith Collins and say, “Hey, Judy, I say wanted to say—I am nobody’s fool.”

 

This is an edited extract of Cassandra Gaisford’s new book Mind Your Drink: The Surprising Joy of Sobriety (Control Alcohol, Discover Freedom, Find Happiness and Change Your Life), available in print and eBook from all good bookstores, including:

Amazon: getbook.at/MindYourDrink

 

 

what are you grateful for?

Monday, November 19th, 2018

 

Happy Thanksgiving! Where ever you are in the world it’s a fabulous time to celebrate the things we are most grateful for.

I’m really grateful to you and to all my clients who teach me so much. I love witnessing the transformation and change and I’m honored when my clients, and people who read my books, reveal their deepest longings, and all the hurts and vulnerabilities they feel stand in their way. And I’m so thankful to have people able to help people discover freedom, find happiness and change their lives.

I’m grateful that in my work as a holistic therapist I’ve been lead to become very passionate about helping others to do their shadow work—bringing to the surface those parts of ourselves we don’t like or deny.

Sometimes shadow work also involves bringing to light the gifts, talents, and deepest desires that have been shamed or forbidden throughout our lives.

Discovering the spiritual path and spiritual gift of shadow work and realizing why for so long I denied so many aspects of me (and in turn, why they often acted out and sabotaged my success) has lead me to revalue and reclaim my truest self.

Shadow work shone a healing light on the repression of my own creativity and spirituality. Even now as I prepare to more fully embrace these parts of me, I feel the flickering flame of judgment. But now that I more fully understand the source, and also the soul purpose of loving my shadows, I’m also feeling empowered, energized, and elated!

I’m thankful for how liberating and freeing it is to embrace my shadow side and my light!

I am grateful to have been guided to this work to the work of Jordan Peterson, a Canadian author, clinical psychologist and a professor of psychology at the University of Toronto. Dr. Peterson has exploded onto the world-stage, shining a spotlight on what others have turned our “addiction to happiness”. Listening to his impassioned call to embrace and take responsibility for the darkest aspects of ourselves I’m reminded of Buddhist wisdom, “Life is suffering.” It’s how we react to the suffering that enables us to flourish and transcend our pain.

So many people are in denial of this aspect of our reality, running away from the shadow—self-medicating or numbing through alcohol and drugs, prescription medicines, and doing whatever it takes to run from the shadow which evokes those feelings of unworthiness, sadness, anger, guilt, shame—and regret.

But escapism provides no long-term sustainable relief. It only entrenches the shadow deeper—given depth to an aching sadness, or madness, that can’t even be alleviated truly through medical intervention.

The only true healing can come by bringing the shadow into the light and Integrating those aspects of our personalities that we have denied, or in some cases, trauma has disembodied.

I’m grateful that America celebrates a day of thanksgiving. And I’m especially grateful for all the suffering I’ve experienced—the transcending of which has enabled me to grow spiritually and emerge a kinder, more compassionate, happier person.

I’m thankful for the talent God has given me to use my gifts to help others down the path of healing, love, life, death, and the rebirth of a better version of themselves. Like John, 25 who has kicked a 10-year habit of drug abuse. Or, Callum, aged 10, who now has tools to manage his anger. Or, Hannah who has embraced her spiritual soul self and has set up a spiritual practice. And Justin Raj who posted the following feedback after reading Your Beautiful Mind—I’m so thankful he won the fight after a lengthy battle with alcohol addiction (something historically people said was incurable)

5.0 out of 5 stars.Discovering my beautiful mind!

21 May 2018

Cassandra Gaisford’s book- Your beautiful mind – is the first book I read after completing my three day counseling session at a major alcoholic rehabilitation center in Indian state of Kerala. Her straightforward way of writing hooked me and motivated me to hold on to my decision- to quit alcohol- strongly. She handled the menace of alcoholism from the level of basics to the level of an expert in a language even a layman can understand.

‘Your beautiful mind’ inspired me to think beyond my alcoholic lifestyle, which wasn’t possible before and helped to transform my mind completely. She motivated me to take up my passions- reading, writing, stock market analysis- as fruitful additions rather than following self-destructive addictions like alcohol, nicotine and drugs. Today, I can enjoy my life more and feels like I have been freed from a prison – a self-created prison of addictive behaviour. Keep inspiring and keep up your great work, Cassandra!

~ Justin Raj, journalist and investment banker

I’m grateful to my clients who are seeking my help to save their relationships and to do the inner work of healing childhood traumas that infect their sense of self today.

 

work with me!


If you’d love to transcend whatever is holding you back, work with me!

Whether your relationship needs rescuing, you need a career rejuvenation, or anxiety and depression are pushing you to despair, or perhaps addiction has you in its grip… I’d love to help.

Perhaps you just need someone to talk to—someone skilled and objective.. Schedule your personalized counseling session TODAY and enjoy a limited time offer …all sessions booked prior to 27 November will receive another session absolutely free. Saving you USD $100!

 

 

Or perhaps some of my self-empowerment books are calling you——or you feel they’d be perfect for someone you love, as this Amazon reviewer of Mind Your Drink wrote when he left his 5-star review.

I have been going through a tsunami of stress! Right now, my favorite go-to ones to help me self-soothe, include:

 

Mind Your Drink: The Surprising Joy of Sobriety

If you’d like to experiment with a period of sobriety or you need help to you moderate your drinking, Mind Your Drink: The Surprising Joy of Sobriety, available as a paperback and eBook will help

getbook.at/MindYourDrink

 

How to Find Your Passion and Purpose: Four Easy Steps to Discover A Job You Want and Live the Life You Love

Focus your energy and time to achieve outstanding personal and professional results. Find your point of brilliance and purpose in life. Available in print and eBook—getBook.at/Passion

The Art of Success: Leonardo da Vinci

The 8-Step Blueprint to True Success for Your Relationships, Your Bank Account, Your Body and Your Soul. Leonardo da Vinci had to overcome obstacles to succeed just like you and I. Be inspired by his blueprint for success. I know I am! Available in print and eBook—

getBook.at/TheArtofSuccess

 

Bounce: Overcoming Adversity, Building Resilience and Finding Joy

Bounce features the most essential and stirring passages from my previous books, exploring topics such as meditation, mindfulness, positive health behaviours, and working with fear, depression, anxiety, and other painful emotions.

Bounce encourages a more playful approach to the seriousness of life and the ever-present stressors we all face. Through the course of this book, you will learn practical, creative and simple methods for heightening awareness and overcoming habitual patterns that block happiness and joy and hold you back.

Available in print and eBook—viewBook.at/Bounce

 

Stress Less. Love Life More: How to Stop Worrying, Reduce Anxiety, Eliminate Negative Thinking and Find Happiness

If you need more help to you manage stress my book, Stress Less, available as a paperback and Ebook will help. Navigate to here—getBook.at/StressLess

 

Mid-Life Career Rescue: The Call for Change

If your job is the stress-causing culprit you’ll find plenty of practical and helpful strategies in Mid-Life Career Rescue: The Call for Change, available as a paperback and eBook. Navigate to here—getBook.at/CareerChange.

Or you may prefer to take my online course and watch inspirational and practical videos and other strategies to help you to fulfill your potential—https://the-coaching-lab.teachable.com/p/follow-your-passion-and-purpose-to-prosperity.

 

Amazon reviewer of Mind Your Drink—getbook.at/MindYourDrink

What’s stopping your version of extraordinary?

If you’re feeling thankful for the wisdom and encouragement I’ve shared above and would like more personalized help to discover, embrace, rejoice in your shadow and live your best life, I really would love to work with you—what are you waiting for? Schedule your session now and receive an additional session for FREE. http://www.cassandragaisford.com/schedule-an-appoi…

   

The anxiety cure: How I avoid depression, get energized, find joy, and stay inspired

Monday, October 29th, 2018

 

People often compliment me for my sunny disposition and bubbly, passionate nature. So it may surprise you to learn that I don’t always feel up-beat and inspired. I’m just like you. Sometimes I feel despondent, depressed, and stressed. Like many of my clients and people who are drawn to my self-empowerment books sometimes my outlook can be intensely bleak.

These are not feelings I like to stew in, so I’ve learned a few simple strategies to help my soul and spirit soar.

It often surprises me when people say to me, “It’s easy for you, Cassandra. You’re always happy.” Or, when people criticize me, as a former colleague once did. “You know your problem? You’re too happy.”

As I read somewhere recently, “Being positive is an act of courage—it’s easier to be negative.”

Thank you, whoever you are— I found your words inspiring.

Below are just a few of my favorite ways to spark joy and become inspired—even when I felt like s**t. If you’re feeling down, flat, discouraged, fatigued or beaten up by life, I hope you find some encouragement in my words which follow.

 

Lost your mojo? Heed the early warning signs

I’m super vigilant to heed the red flags that warn me that I’m heading for a depressive or anxious state. I put preventive strategies in place, and draw on these (topping them up when I need an extra boost) during times of heavier-than-normal workload or life hassles.

I’m as guilty as anyone of having a propensity to over-work. I love what I do with such a passion it doesn’t feel like a job at all. I’d happily work weekends and nights if need be. But I know I’m not a machine. I know I need to rest. I know that lack of balance between work and play is not a smart success strategy.

Some of the things I do to look after my health include:

  • Regular massages
  • Meditating twice daily
  • Taking regular breaks
  • Working only with clients I enjoy
  • Taking time out for my passions and hobbies
  • Making time for my relationships
  • Writing morning pages
  • Writing my daily gratitudes in a journal
  • Looking at and updating my passion journal
  • Switching off from technology
  • Surrounding myself with inspirational people whenever possible
  • Reducing, and at times, eliminating alcohol
  • Eating healthily
  • Tuning into the spiritual realm
  • Spending time in nature
  • Regular silent retreats
  • Eliminating negativity
  • Exercising regularly

It may look like a long list, but in reality, most of these things only take a few minutes and many can be batched. Others, like meditating and going for massages take more time out of my day. But they replenish my energy and allow my mind and heart and spirit to work more effectively.

I’ve been meditating for over 25 years now and love it. And while it can be challenging to find time during busy or stressful periods, it really is the key to boosting creativity, harnessing intuition, building resilience, and creating a calm and happier outlook in general. These are all important factors in maintaining the energy and focus to create and sustain your well-being.

I also remind myself to follow my mantra, “If it’s not fun, I’m NOT doing it!” Sometimes this requires an attitude shift. 

Someone asked me recently what my strategy for handling job stress was. One of my winning strategies is to list all the things that are causing me stress and find a way to minimize their impact. For me – the biggest change happened when I took control of my career and planned for my future. That helped me let go of taking everything in my old job so seriously.

If you, or someone you love, is impacted by work stress I have loads more tips – instant access and all for less than the price of coffee:

Mid-Life Career Rescue (The Call For Change: How to change careers, confidently leave a job you hate, and start living a life you love, before it’s too late Take the stress out of making a change, confirm your best-fit career and move toward your preferred future. Available in print and eBook from Amazon—getBook.at/CareerChange

Work can be your greatest joy

I am continually inspired by my clients. Work is my greatest joy. They inspire me with their courage, their tenacity, their incredible resilience and tremendous ability to open themselves up to me and reveal their vulnerabilities. I love that they come to see me to free themselves of blocks and to plow through obstacles that are holding them back. So many people never seek help. Too many people go it alone or stay stuck.

Many of my clients have said they could do anything if they only knew what it was. Finding the job of your dreams and standing out from the crowd begins with an idea, a dream or a hunch about what you would love to do and why.

However, this is not the way that many of us have been conditioned to think about careers.

Traditional methods used to choose careers like checklists and assessments are being transformed by some creative thinking. If you haven’t listened to my interview on Radio New Zealand, check it out on my media page—we’re discussing this very thing.

As Nick Williams, author of The Work You Were Born To Do, shares in the foreword of my book, Mid-Life Career Rescue, “Too few of us have been bought up to believe that it is possible to make our living doing something we love, that lights our hearts up and stirs our passions. This is what I call the work we were born to do, and is our true work. To find your true work is a great blessing, one of life’s greatest blessings I believe. And to be paid for your work rather than work for pay is one of life’s greatest joys.“

Are you ready to find your greatest joy?

 

Darkness can herald great light

I once counseled a young girl who had been sexually assaulted five years earlier and who had tried to take her life the night before her family called for support.

Not fun. Not fun at all.

At first, I felt overwhelmed by the horror and enormity of what this beautiful soul had suffered. But then inspiration struck—to me inspiration is all about being in spirit. It’s source energy, it’s God essence, it’s a higher vibrational power. It’s love.

I began to think, “How could I help this child rediscover joy? How could I help her feel fun and find laughter again? I drew inspiration from the work of Viktor Frankl, best known for his inspired book, ‘Man’s Search For Meaning’, and also the teachings of Dr. Edith Eger which I discovered in her book, ‘The Choice: Embrace the Possible.’

Both therapists draw upon the life survival lessons gained in the most horrific of places. Auschwitz

In 1944, Edith Eger was sent to Auschwitz. wrenched from her parents on arrival, she endured unimaginably evil experiences. When Auschwitz was finally liberated, barely alive, she was pulled from a pile of bodies.

But she refused to let the horrors of the Holocaust to break her. She refused to let evil rob her of joy. Instead, in the process of healing herself, she found her purpose.

During her healing, Dr. Eger also discovered the work of Viktor Frankl and he later became her mentor.  Slowly and with great power she learned to live again with a life-affirming strength and a truly remarkable resilience.

The Choice is her unforgettable story. It shows that hope can flower in the most unlikely places.

Rather than let her painful past destroy her, Edith chose to transform it into a powerful gift. It’s a gift she uses in her work as a therapist to help others heal and to recover from all kinds of hardship.

As Desmond Tutu, Nobel Peace Prize Laureate writes in the foreword to her book,

The Choice is a gift to humanity.  One of those rare and eternal stories that you don’t want to end and that leaves you forever changed.  Dr. Eger’s life reveals our capacity to transcend even the greatest of horrors and to use that suffering for the benefit of others.  She has found true freedom and forgiveness and shows us how we can as well.”

“Even in hell hope can flower,” her book blurb reminds us.

Dr. Eger’s experiences and those of many other great souls’ who have endured unthinkable hardship provides an empowering message for us all. I am particularly encouraged by Dr. Eger’s belief in, and driving purpose, the knowledge that the greatest wound, can with guidance, herald the greatest joy.

And it is this central message and way of working with clients that I wish to use as my guiding philosophy. For joy, not hatred, fear, vengeance, guilt or shame, is (along with love) the greatest healing power there is.

I am also inspired in my work the performer Lady Gaga who has spoken so openly of her struggles. She was sexually assaulted when she was just nineteen. Check out her emotional speech on surviving sexual assault and mental health—https://youtu.be/14KX7xOJsqE

I am also inspired and encouraged in my work as a self-empowerment author and therapist to help people find joy and purpose by Oprah, who credits her strong sense of spirit as her greatest transformational tool. “Turn your wounds into wisdom,” she says.

I have been very, very lucky not to have been sexually assaulted. But I have escaped many, many attempts—including a man exposing himself to me when I walked to school  when I was around six; a known rapist climbing in my bedroom window when I was a teenager; a stranger breaking into my bedroom; a guy trapping me in his car and masturbating; a man exposing himself to me when I sat on a beach in Wellington; and an Arab man asking me if I would like to “make love in the caves” when I had (naively) accepted his offer to take me into the desert to look at ruins.

A Māori healer and seer once told me that I had a kaitiaki, or guardian angel protecting me. Kaitiaki is a New Zealand term used for the Māori concept of guardianship, for the sky, the sea, and the land.

Following these experiences, no human helped me. Nobody offered a guiding hand. They didn’t even point me in the direction of the mental and emotional healing I so desperately needed. It wasn’t until I trained to become a counsellor in my thirties that I finally received the help I needed. I had learned to suppress these memories.

But spirit helped me. Spirit protected me.

I remember when the man trapped me in his car—I felt my soul leave my body. I shut down. But then a great power came over me and told me clearly to break out of the car and run for my life. I ran to a house, and he chased me in his car. I knocked on the door and told them what was happening to me. They shut the door in my face. I was a terrified 19-year-old. But I knew I had to survive. So I pretended the people had let me in, and I hid in the bushes instead. I only emerged when I felt ’sure’ that it would be safe enough to walk the long road back to the backpackers where I was staying with a friend.

Everyone encouraged me to go to the police. I was reluctant. I feared judgment and blamed. I wondered if anyone would they believe me. At the time of this experience a young woman, Kirsa Jensen, had also gone missing. She was abducted in broad daylight, in the same city (Napier) that this man had taken me. https://www.stuff.co.nz/national/98509935/the-lost-what-happened-to-missing-girl-kirsa-jensen

I wasn’t offered any help, any emotional healing, but the Police were good to me. And I was lucky. They found the man who had exposed himself. But his version of events was very different. He told them I had encouraged him. For me, it was enough that the police knew who he was. I hoped that perhaps by spotlighting his behavior, if he was the man who had taken Kirsa Jenson, that my willingness to tell them what had happened to me might save another.

“Beckon the world to kindness,” says Lady Gaga. “Turn kindness into plutonium and change the world.” It’s a wonderful mantra. Imagine how different people’s lives would be if more people adopted this call to action.

My favourite spiritual tools to reawaken inspiration, healing and kindness

Some of my favourite tools to reawaken inspiration (and healing) lie in the realm of spirituality.

Here are just a few:

  • Meditation
  • Prayer
  • Morning pages
  • Gratitudes
  • Sobriety
  • Helping others
  • The Akashic Records
  • Creativity
  • Writing
  • Inspiring others

One of my favorite strategies involves oracle cards. And I’m in good company. Coco Chanel and many successful people also turned to the invisible realm for inspiration. I share more about how Coco Chanel used oracles, including Tarot cards, in my book, The Art of Success: Coco Chanel.

As I share in my book, At the time of writing this post I referred to a new deck by Collette Baron-Reid, Postcards from Spirit. It was headed, ‘Your destiny’ today’s card revealed, “Is to be present to all life’s adventures, to discover your talents and full potential through allowing inspiration to lead you, and to risk standing apart from the crowd to listen to your soul.”

These words sparked the idea for this post and to share more of my personal story. Another spark came from a negative review one of my books received on Amazon, “Her story would be more interesting,” the reviewer wrote. I have been toying with a personal memoir for some time, and now (thanks to some unexpected encouragement) I’ve made a start.

I haven’t decided on the title yet. Here are a few ideas I am considering:

Living in this world: A Rational Woman’s Quest to Spiritualize Her Life.”

The Promise: A Rational Woman’s Journey to Reclaim Her Spirituality.”

Like many, mid-lifers it’s taken a long time, lots of reading and more than a drop of therapy, to shed past conditioning and the stigma of anything ‘woo woo.’’

Here’s a wee draft excerpt and a mock up of a cover

Introduction

2012, the year I truly embarked on my spiritual quest – (qualifying to become a Reiki Teacher) not realizing until many years later auspiciousness of that date, given changes to the Crystalline Grid.

A spiritual journey is an act of discovery. It is not always embraced by all those who you meet on your spiritual path. As Viktor Frankl said, “Those who give light may also be burned.”

That certainly has been my case. Take some of many work experiences where I was persecuted for shedding light on injustices or for doing my job too well—spotlighting others incompetence. 

“You walk the path of jealousy,” psychics have told me. ‘You have suffered many lifetimes of loss and persecution.”

Great I think? Why me? Why do I have this karmic atomic flame that sometimes makes living in their world so painful?

Back in 2012 as I began my spiritual quest. I was tired of feeling life was a constant uphill battle. I reflected on that recent work experience and others like it.

“You have denied for so long who you are that you have forgotten who you are,” wrote Neale Donald Walsch in Conversations with God.

His words spoke to my spiritual, intuitive self. He spoke to the soul I saw when I looked at photos of myself as a child with my grandmother and cousins—me, the child with the all-seeing eyes. Sometimes I see too much. Named, Cassandra, like my namesake, given the gift of prophecy and not always believed.

Life has taken me on a long journey to reclaim my creative self. Growing up I was never nurtured, never told I was loved. As an adult the dominant message is that I am a disappointment.

“Your thoughts about yourself is that you are not good enough, not wondrous enough, not sinless enough to be part of God, in partnership with God,” wrote Neale Donald Walsch in Conversations with God.

In 2012, when I began my quest, that phase spoke to me, shouting, ‘Who am I to lay claim to being spiritual?’

“You are spiritual,” Claire, another woman on my Reiki Attunement Course, said to me. I wrote it down and tried to own it. I struggled. I struggle still. But then, I have never liked labels.

Years later, as I write this book, it’s beginning to fit. Like a dress too sizes too large, something you hope to grow into when you grow up, my confidence and self belief and trust in Spirit has expanded.

 

Journal Entry July 2012

The winds of change

The wind raises its throat to the sky and roars. The rain sinks through the clouds and pours. Nothing remains the same, nothing is still. All is impermanent, restless, moving.

Get your essence back, find yourself, stand on your own two strong feet. You may be vilified, chastised, forsaken to the streets, but take comfort, know for evermore, your heart beats. Beats with the passion that infuses your body whole. For you have risen, transformed, discovered your soul.

I awoke in the night, just before midnight to the phone ringing. I pulled it from the wall but sleep won’t come still. So as the wind roars and unleashes its impatience upon stoic trees who refuse to yield, refuse to be swayed from the place, the purpose to which they are rooted, I awake. I am reminded by the following passage from Conversations with God (which I flicked open after initially ‘rejecting’ the call to pick up the book – putting it to one side instead):

“Life will ‘take off’ for you, then, when you chose it to. You have procrastinated, prolonged, protracted, protested. Now it is time that you promulgated and produced what you have been promised. To do this you must believe the promise and live it. You must believe the promise of God…”

I flicked to the page which spoke to me when the phone that rang in the night and was reminded that I can not let the winds of change deter me from my course, I cannot ‘fight’ but must surrender, go with the flow, flex and bend as do trees, and anchor myself to the true me…

…The Buddha within.

 

 

New stuff sparks inspiration

 

If you need to awaken your inspiration, check out this video…

It’s a sneak peek into how I manifested my 2016 goals

Very often inspiration lies at the edge of what we already know. This is something Leonardo da Vinci knew very well. Da Vinci was the ultimate experimenter and he allowed a child-like curiosity to lead. Yet so often we resist embracing the realm of the unknown. Either, that, or we don’t create space in our crammed schedules, distracted instead, by habits that take us nowhere interesting or inspiring.

Recently, a young man in his twenties came to me for anger management counseling. At the heart of his issues was frustration that he hadn’t achieved what he felt he was capable of. That and a ‘time-suck’ habit of substance abuse. He told me he was always getting in his way and struggled to maintain focus.

Amongst other strategies we brain-stormed together, (including kicking his drug habit) I suggested awakening inspiration by keeping a passion journal. I suggested that by keeping clippings and ideas that inspired him it would help create a clarity of vision.

“I don’t do that cutting out kind of stuff,” he said, looking at me as if to say, ‘that sounds babyish.’

“Have you ever tried?” I asked.

“No,” he said, softening a little as realization dawned.

“So how do you know it won’t work?”

He shrugged.

“Would you be willing to experiment?”

“Okay,” he replied.

Another client, who came to me for help moving past entranced feelings of grief, leaped at the idea of creating a Joy Journal. Similarly, a teenager who was feeling fatigued created an Energy Journal. She showed me it the other day and I noticed how her face lit up when she shared with me the images of the people and things that energized her and made her happy. She also added a section with mood foods—things to eat less of and those to eat more off (including drinking more water).

Whatever you call your book of inspiration, the important thing to embrace is a spirit of play.

You’ll find more tips to help you create a passion/joy/energy journal and manifest your dreams and goals easily in my books, The Passion Journal: The Effortless Path to Manifesting Your Love, Life, and Career Goals, Available in ebook and Paperback here—getbook.at/ThePassionJournal. And, if you long to create a business or begin a side hustle, The Passion-Driven Business Planning Journal: The Effortless Path to Manifesting Your Business and Career Goals. Available in ebook and Paperback here—viewBook.at/PassionBusinessJournal.

 

Your vibe tribe

Surrounding yourself with like-minded people is always a fantastic and simple way to spark joy, minimize anxiety and boost your inspiration.

The simplest definition of your Vibe Tribe is a group of supportive people that share the same values, beliefs, and aspirations. Sometimes to flourish you need to break free of your current tribe and find one that breathes fresh air into your life, lifts you higher and brings out the best in you.

Recently, for example, I tuned into the Being Boss podcast  https://beingboss.club/podcast. I listened to an awesome interview with Modern Mystic Kelley Knight https://beingboss.club/podcast/episode-197-modern-mystic-kelley-knight±

Check out Episode #196 if you’d love to learn more about using tarot in everyday life—https://beingboss.club/podcast/episode-196-everyday-tarot-biddy-tarot. You may also like #51 Getting Witchy with Carolyn Elliott—https://beingboss.club/podcast/podcast-episode-51-getting-witchy-carolyn-elliott

As you may have noticed, I find huge inspiration from collecting inspiring quotes. I either paste these in my journal and/or keep a file in my computer of inspiring quotes in differing categories. Whenever I need an inspirational boost I turn to these sources for timely reminders.

 

Follow your inspiration

After listening to the podcast I was inspired to know more about the people that Kelley Knight mentioned in her interview and who she was inspired by, one of whom was a Kundalini Yoga teacher Guru Jagat

As a result, and following inspiration when it strikes, I purchased the book,

Invincible Living: The Power of Yoga, The Energy of Breath, and Other Tools for a Radiant Life by Guru Jagat. Guru Jagat, as the time of writing, is the youngest senior Kundalini Yoga teacher in the world and the face of the new Kundalini movement. I love, love, love book and her philosophy.

“There is energy to beauty, a frequency, and it’s inherent in your human birthright to behold it, live it, and embody it.” ~ Guru Jagat

My daughter had also told me the previous day how she had recently discovered Kundalini Yoga and was loving it. Hearing this, and then the ‘go—incidence’ of hearing how Kelley Knight was inspired by Guru Jagat’s classes on her channel, RA MA TV, awakened a desire to learn it too. Said by some to be the “Netflix” of Kundalini Yoga, as a result, I signed up for a $15 monthly subscription to access her classes anytime, anywhere.

In Kundalini Yoga, there is no “beginner’s” or “advanced” yoga set. You can tune in to any class, at any level, and have your own experience. For students looking for a step by step introduction, our Beginners Series focuses on the foundational breaths, postures, and meditations of Kundalini Yoga.”

On the Being Boss podcast, Kelley Knight described the differences between other meditation and yoga modalities how a daily practice of Kundalini Yoga expands her capacity for success.

“It’s meditation heavy. It’s not big on postures. You’ll do the same things for minutes and minutes on end. There’s also of mantras and chanting and mudras*, so it’s a very active meditation. I have a very hard time sitting in silent meditation. When I’m doing Kundalini Meditation, when I’m chanting or touching my fingers, there’s some movement, it helps me go deeper and move my energy. But the main philosophy, I would say, or the main benefit I get from Kundalini Yoga as opposed to other modalities I’ve tried is that it is focused on the aura, and it’s really focused on your electromagnetic field and that’s what makes you radiant and helps you attract success and actually lodge things and programme them in your aura as part of a manifestation practice. So it helps you, the stronger your aura gets the more you can hold and sustain success. It’s a business strategy for me.”

(*A quick search of Google tells me that a mudra is a “gesture that facilitates the flow of energy in the subtle body. Mudras help you draw yourself inward. Each is a symbolic gesture that can stimulate different areas of the brain transmitting an exact goal of channeling energy flow during meditation.”)

The first class was only 3.33 minutes long (or short!) I loved learning how, by using a mantra, it taps into the hypothalamus and boosts brain chemistry, and increases oxytocin, also known as the ‘love hormone’ which helps us feel happy. The ‘Tune In’ exercise, the video explains, begins with the mantra Ong Namo Guru Dev Namo. This translates as, “I am the Universal totality, I am a clear teacher for myself, and for others.” It’s a nice affirmation to empower intentions for the day.

It’s the first time I have experienced this kind of mediation, but I love the fact that it uses breath work and sound (and mudras)—rather than pure silence and stillness. Fast forward to around 29 minutes into the Being Boss interview with Kelley Knight for further details about the benefits.

 

Bliss of breath

Recently, I have had the pleasure of experiencing a stunning Bliss of Breath class with Shannon Rose, Breath of Bliss, Breathwork Facilitator. And highly recommend her work—http://byshannonrose.com/. Again, it was an FTE for me (First Time Experience) and I loved it.

Here’s a testimonial from her website,

“I went to Shannon’s breathwork ceremony and the transformative experience cannot even be put into words. It was truly two hours of deep emotional release and connection that has shifted things in me that I’ve been trying to deal with for such a long time. The exercises, the music, Shannon’s guidance was all so perfect, I could not recommend her ceremony any more to absolutely everyone, it is such a beautiful way to come back to feeling like a free and happy person.”

 

Following inspiration also includes reminding myself of the magic of writing and reading and watching movies. As novelist Caroline Gordon once wrote, “A well-composed book is a magic carpet on which we are wafted to a world that we cannot enter in any other way.”

Recently I came across an excerpt of Liane Moriarty’s new book, Nine Perfect Strangers. The story takes us inside the world of health retreats. Could 10 days of wellness really change your life forever? I’m intrigued…and inspired to read more. Reading the excerpt also reminded me of my love of writing fiction Something I haven’t been doing enough of.

I’ve also just watched Bradley Coopers inspired adaption of A Star is Born, starring himself and Lady Gaga. WOW! Great storytelling with a powerful message to share.  Cooper was on Time’s list of 100 most influential people in the world in 2015, and when you see this movie, his first crack at producing, it’s not hard to see why.

 

Golden moments

Another way I become inspired is by reminding myself of my most inspired times—including places I’ve been and people I’ve met. Like the time I met Zen Buddhist Monk and renown artist Max Gimblett (

http://www.maxgimblett.com/).In 2008 I was thrilled to meet Max Gimblett while he was exhibiting at the Paige Blackie gallery in Wellington. And even more thrilled in September of that year to attend his Sumi painting workshop in Maui, Hawaii. I used the money I won when I was notified that I was the Supreme Winner Wai Art Awards, for my artwork, “Love Stain” – a mixed media triptych to study this beautiful art form with him.

I also felt super inspired and zenned out after receiving my Reiki Master Teacher attunement and having a massage on the beach—at Balian Beach, near Tabanan, Bali. I named this photo my ‘Bliss Super Smile.

 

The flames of inspiration are also ignited when I share wonderful times with those closest to me—like my mom who took me with her to Bali.

 

Other golden moments included traveling with my partner to Sicily for his 50th. and also travelling one year with 12 fabulous photographers to Puglia, Italy to learn photography tips from the uber-inspiring Carla Coulson. definitely refueled my  waning inspiration. You can see some of my photos and  the other inspiration-seeking photographers here—https://carlacoulson.com/they-had-a-dream-and-look-where-it-took-them/

Finally got my panning shot…yay…red Vespa in Bari

I love food photography! Here’s my fig shot!

 

What’s Your Inspiration Plan?

Often when people are feeling stressed they tell me they don’t have enough time to do what they know will make them feel inspired. They tell me that they feel drained, sluggish and lack energy. Rather than default to a time management plan, consider creating a maximizing energy plan.

One of my client’s, who was recovering from serious depression, chose to call hers a sustainable energy plan. Things you may wish to consider including are:

  • What times of the day do you experience your peak mental energy?
  • What time of day is your physical energy at the optimum?
  • What foods give you energy? Which deplete you or only give a short-term benefit?
  • What people and situations give you energy? Which deplete your energy?

Plan to make changes to your daily schedule so that your energy flows rather than stagnates. No excuses! All the time in the Universe won’t help you achieve your goals if you’re too run down to achieve them. Manage your energy—and your sanity!

Here’s a brief sample of my new energy plan:

  • I will totally eliminate alcohol consumption for three months and journal how I feel
  • I will stop taking on new projects before I’ve finished current ones
  • I will increase my spiritual practices, including a daily practice of meditation and Kundalini Yoga, and listening to talks by spiritual teachers, and reading their books, to both strengthen and learn new skills.
  • I will rise early and begin my day with a walking meditation
  • I will do less listening to people rant and rage, and more self-care by walking away (respecting their right to express themselves and my right to protect my energy).
  • I will stop procrastinating by releasing my unreasonable demand for perfection and enjoy instead the creative process of alllowing
  • I will do more beckoning the world to kindness and follow the inspiration set by Lady Gaga to  Turn kindness into plutonium and change the world.”
  • I will stop trying to “fix” other people or get them to see and do things our way, instead of accepting them for who they are and accepting their choices
  • I will surrender to spiritual guidance

 

Could you do Christmas sober?

I stopped drinking booze two days before Christmas in 2016. Can you imagine Christmas sober? And New Years, and then the work week, the weekends with friends?

And guess what. I DO NOT miss it one little bit? What made it easier? Getting angry. Angry at the people killed by drunk drivers, angry at the increase in domestic violence and murders, angry at normally placid young men locked in prison for alcohol-related offences—and angry at the lies the booze barons tell to feed people’s addictions and line their own wallets.

Angry, and gutted and sad when Amy Winehouse drank herself to death.

I’m not angry in a negative way, I’m angry in an empowered way. And I’m glad my stand has encouraged my daughter, now in her 20’s, to give booze a break too. Last year she went to see Adele sing in Auckland. I’m gutted she’ll never get to see Amy Winehouse. That nobody will be to see Amy Winehouse—and thousands of other people whose lives are lost to booze.

“The world often continues to allow evil because it isn’t angry enough.” ~ Bede Jarrett.

Are you angry enough to control alcohol before it controls you?

Many people struggle to control alcohol because they’re not motivated by sobriety. But being sober isn’t just about not drinking.

Sobriety is achieved by putting energy and effort toward something you really desire.

Knowing why you want something is just as important as knowing what you want.

Why do you want to control your drinking? To feel better about yourself? To achieve wellbeing goals? Because you’re afraid that your drinking it taking over your body and your life? To inspire others? Because you’re curious that what you’ve been hearing is true—life really is better sober? Or something else?

Here are just a few benefits of achieving sobriety:

• Improved mental health and wellbeing

• Better physical health

• Improved emotional health

• Elevated spiritual health

• Saves money

• Enriches your relationships

• Is an indispensable part of fulfillment

• Energizes you

• Liberates you

• Will change your life and the lives of those who matter most to you

Being sober sounds great, and it is. But the challenge is that so many of us have been brainwashed into believing it’s awesome to be drunk.

 

If you’d like to trial a period of sobriety I write about the life-changing benefits of giving up alcohol in several of my books, including, Mind Your Drink: The Surprising Joy of Sobriety, Your Beautiful Mind, and Mind Over Mojitos: How Moderating Your Drinking Can Change Your Life. Sobriety is a superpower—when you detox your mind and body you free your soul.

 

Resilience Is the key to thriving

The key to being inspired and attracting everything we want to is master the art of resilience. As I say in Bounce: Overcoming Adversity, Building Resilience, and Finding Joy, resilient people are flexible, they bend with the winter gales and arc with the summer breeze. When the fury of a hurricane knocks them down, they get back up again— and it’s the getting back up that elevates your bounce.

In the absence of deflation, you become like a magnet for more greatness. This is your attracting power. When you feel good and align with inspired love, your energy radiates a signal to the Universe. Your energy vibrates the clear message that you’re aligned with joy and you’re up for more if it.

We need to be tough in a way that enables us to bounce back from setbacks, get up the next day, and start over again. Resilience is a mental, emotional and spiritual muscle—it’s one we can and must exercise regularly and make stronger.

To be resilient we must learn to set our own standards and have the confidence not to be distracted or disempowered by others who may try to set standards for us.

Resilience can be learned. There is a myriad of resources helping people create greater mental and emotional health, spiritual empowerment and personal strategies like exercise, relaxation, exorcize anger and frustrations and finding the positive.

Sometimes I’m more resilient than other times, and when the balance of power tilts in favor of the negative I amplify my resilience strategies.

It’s not easy to stay inspired, sometimes life is struggle, but a groundswell of research and personal success stories point to resilience as the key to survival.

That’s why I meditate every day, and kick off with my MAGIC mornings routine (meditation, affirmation, goals, inspiration, co-creation). As Tim Ferriss writes in his book, Tool of Titans. “When you win the morning you win the day.”

 

If you’ve lost your mojo, check out this video…

 

Reminding yourself of golden moments can rekindle a spark you thought you have lost, and remind you of things to do to get your mojo back.

Did you enjoy this article? Sign up for Cassandra’s newsletters to get more stories like this.

You might like:

 Why Being Inspired Matters: The Spontaneous Fulfillment and Healing Power of Joy

Four Good Reasons for Starting a Passion Journal

Why Pursuing Your Passion Not Your Pension is The Ultimate Mid-Life Career Change Strategy

6 Things Successful People Do To Become & Stay Motivated & Happy

Why Sobriety is Cool, Sophisticated, and Savvy

Mid-Life Career Rescue: Job Search Strategies That Work

Tuesday, June 12th, 2018

 

Prompted by many of my clients who struggle with ageism and also mindset issues re their employability and who are struggling to find a job, I’ve written a new book in my best-selling  Mid-Life Career Rescue series: “Mid-Life Career Rescue: Job Search Strategies That Work”

In fact, just today I was coaching a client who confided, “I’ve been frightened and keep telling myself not to bother looking because employers want someone younger.”

True-Not-True! Yes, ageism exists, but enlightened employers know the value a mature worker brings to the job. Do you? Do you know how to find the jobs that are never advertised? Do you know how to help hiring managers say “yes! You’re hired!”

Successfully finding a job takes skill and confidence, but once you know the rules, you’ll feel more confident, more successful and a whole lot happier.

To increase your chances of getting the job you really want, this book will help you:

•Beat “age bias”

•Increase your awareness of the importance of self-marketing

•Highlight the appropriate attitudes, styles, and behaviors that you need to market your skills successfully

•Prepare you to use a variety of job search strategies, including Using recruitment agencies effectively; Responding to direct advertising, including newspaper and Internet mediums; Outline the steps to successful networking; Provide strategies that will help maintain a positive outlook

•Accelerate your job hunting success

Some people find job hunting very challenging. Perhaps years of conditioning that you should be seen and not heard, acute shyness or lack of practice and experience in the art of self-promotion may be affecting you.

 

In Mid-Life Career Rescue Job Search Strategies That Work you will also discover how to:

•Harness the law of attraction by focusing on areas of passion and purpose

•Tap into the hidden job market

•Let people know what you have to offer confidently

•Overcome stress and doubt

•Boost confidence, courage, and self-esteem

•Help you find and get the job or career you want

Whether you love the idea of the 4-hour workweek, want to find a job that reflects who you are and what’s important to you, or thinking about starting a business, career change after 50 and finding a new job can be yours.

As Richard N Bolles, author of ‘What Colour Is Your Parachute‘, once said to me, “sometimes all it takes is one book, one sentence to transform your life.”

Quit feeling trapped. Reclaim your power! Find a job you love and finally live the life you want. Scroll up and click “Buy Now” before it’s too late.

Available for immediate download for less than the price of a cup of coffee here>>getbook.at/JobSearchStrategies

 

I’m thrilled with this early review from an industry expert

Mid-Life Career Rescue: Job Search Strategies that Work

I was curious about the content of this book, Mid-Life Career Rescue: Job Search Strategies that Work, as I have worked as a careers professional for almost 20 years and with a few variations on job search strategies over the years, my practice and coaching in this area of career coaching has remained largely the same. I wondered if the ideas, the suggestions, exercises and the theories that support these that I learned all those years ago still held true. Did my ideas that I encourage my clients to undertake, still work, were they still in vogue even? Did my ideas need a complete overhaul? I looked to this book in the hope that it would help me face today’s practises and update my own knowledge. So, with my curiosity in full openness, I began to read.

First I was struck by the relevance of my knowledge to what Cassandra was suggesting in 2018. What I have been coaching my clients to do while exploring their own job search journey were still very useful.Second I was encouraged and even felt embraced by the strategies suggested in Cassandra’s book for my own professional re-development process that I am undertaking. Everything I am quietly doing to re-define my working and private life is here in black and white and gloriously celebrated as the way forward.

Never before have I felt so on-track with a major life change as I do right now. I tick off my own strategies as they appear on the pages of Mid-Life Career Rescue: Job Search Strategies that Work. From Dream and Explore to Developing visual plans in a Passion Journal to the exercises relating to Generating Idea’s – I am totally on track.

However, there is room for more ideas and Cloning was one I hadn’t thought off.I hadn’t ever offered that idea to my clients. So over the past few days with a careers client booked in, I decided to test this out. My client’s response, to begin with, was very hesitant, but with gentle encouragement to tap into her more creative and playful self, we had a great time coming up with, at first outrageous, clones for her. Then as the energy settled, she developed ideas for her 5 clones which gave her major leads on strands she could develop and even whole new ways of working. My client now has very solid career options to explore in future career coaching sessions because of this Cloning exercise.

As for me, I am balancing my excessive excited energy in re-creating my work-life balance by regular daily meditation, sitting in stillness, and daily yoga. Cassandra has beautiful ideas, encouraging real-life stories, and powerful and yet very accessible exercises to offer anyone who is either embarking on a job search journey or for anyone already on the journey but looking for further strategies to add new energy to their journey. Mid-Life Career Rescue: Job Search Strategies that Work is a book for job seekers and career professionals alike.

~ Catherine Sloan, Counselor

 

EXCERPT

Networking: Discovering the Hidden Job Market

About 80% of all the positions available at any time are NEVER going to be advertised by Recruitment Consultants or directly by companies looking to employ someone.

By far the most successful job search technique is the process of networking—using personal contacts to uncover the “hidden” job market.

Largely this technique is so successful because organizations also use their networks to find employees when vacancies occur. Advertising is often a last resort, partly because of the time taken to screen applicants, but also because of the additional financial costs.

 

What is Networking?

When you need a builder what do you do?  You ask a friend or an acquaintance if they know of anyone who’s good.   That’s networking!  We do it all the time; we just don’t “label” it. Trust or lack of it is a key reason we don’t rely on advertisements or the Yellow Pages.  There are a lot of phoneys and crooks out there.

Networking is the process of accessing personal contacts via word of mouth to achieve a particular purpose. For the job seeker, this purpose is to tap into the hidden job market. For the employer the purpose of networking is to find out if anybody knows of anyone that’s a) good and b) available.

In its simplest form networking is often called “keeping an ear to the ground”. Networking in the real world is nothing more than overcoming the fears of making contact with others.  It’s simply talk.

But it only happens through an orchestrated effort. You have to seek people out, get them to agree to meet with you, discuss your career aspirations and ask for more contacts. This is hard enough for some people to do face to face.

For so many that are new to Internet job seeking, it is nigh on impossible to do online.  Or so it would seem.

But a growing category of connecting tools are emerging online that will make job seeking-through-networking (or, Internetworking) not only easier—but essential in the years ahead.

REMEMBER, WORD OF MOUTH ADVERTISING IS ONE OF THE MOST EFFECTIVE  MARKETING TOOLS!

 

If Networking Is So Effective why Don’t the Majority of Job-Seekers do it?

FEAR!  One of the most common reasons people don’t network is because of fear of rejection or fear that others will think they are begging for a job.  Lack of confidence and assertiveness are often other factors. Laziness can also sneak in– job hunting is hard work!

It is for these and other reasons that most job hunters prefer to use the more passive job search strategies such as:

• Looking in the newspaper, or on the Internet

• Registering their CV’s online

• Approaching recruitment agencies

These strategies are passive because the job seeker is not taking control and out there actively hunting for a job.  Instead, they are passively waiting for a job to come to them.

The Rule of Thumb is: DON’T PUT ALL YOUR EGGS IN ONE BASKET!  Employing a variety of job search strategies is the key to success.  If you rely on only the passive strategies you are missing out on 80% of the roles which either exist or which could be created for you.

 

Networking for Non-Networkers: A Guide to Feeling The Fear and Doing It Anyway!

Completing the following exercises will help equip you with the know-how to network effectively.

Remember this is the “active job-search strategy”—it does take energy and perseverance but the rewards are huge… finding the work you love, loving the work you found!

 

Call to Action! Prepare to Network Effectively

Some people have a negative mindset when it comes to networking. They think if they contact people they know that these people might think they are begging or hassling them.

Use your own words to describe the term “networking.” Think about the benefits to the other person. Things like saving them the hassle of advertising for candidates if you happen to be a good fit for who they are looking for.

List some of the skills and personal attributes that are required to network effectively, eg research, persuasion, optimism, perseverance, confidence.

What skills and attributes do you already possess?

What skills and attributes will you need to develop?

Prioritize in order of importance. List some ways that you can develop and nurture the areas that are more challenging for you, eg  affirmations, mentors, supportive friends, visualization, and self-help books.

 

The Aim of the Networking Meeting

Just like a fishing net, the aim of networking is to “catch” as much as possible. However, rather than fish, what the active job hunter seeks to gather is as many actual, or possible, job leads as possible.

The aim of the networking meeting is also predominantly about exploring information and gathering market research.  This shift in focus from “give me a job” to “I’m interested in finding out about…” should help to minimize the fear of rejection and to take some of the pressure off all parties.

Remember: just as you don’t like to be rejected, employers don’t like rejecting you!  The key things you are interested in “finding out” are:

• Whether your abilities, skills, and background match the employment needs in that business, industry or organization.

• If so, whether any employment opportunities either currently exist, or are likely to in the future

• If not, whether the person you have initially contacted knows of people within their own network that may benefit from your skill-set and experience. Just like the Internet or World Wide Web – the objective of the active job hunter is covering as much distance as possible in the most effective way. Leveraging off the networks of other people is one of the most effective and efficient ways to do this.

You may strike the jackpot and get a job, but if you don’t, remember:

• Timing is everything

• Your aim is to generate at least two additional leads from each visit, email, or phone call you make.

Identifying Your Network

This diagram below can be very useful in identifying the groups of people that you know.  It is by no means exhaustive!

(And you thought you didn’t have anyone to network with!)

 

Call to Action: Getting Ready to Chat!

From the networking diagram, including any other potential contacts you have added, identify and prioritize five people you could approach and arrange an appointment to see:

 

HOT TIP!

You may wish to set networking goals for yourself to help keep you motivated—for example, 10 networking phone calls per week, resulting in 5 networking visits per week. Don’t forget to include a reward for yourself when you successfully reach your goal.

 

Preparing for Success

Before you make your network approach you should:

Research the company and its senior people.  Some of the things you need to be aware of and may need to be able to talk about include:

• Industry issues

• Organization structure

• Company products and services

• Industry and company profitability

• Competitors

Remember:  people like talking about their jobs and if your interest is based on soundly researched information you are providing yourself with an instant hook to gain their interest.

 

Cold Calls Versus Warm Calls

When deciding on your list of contacts to call remember to distinguish between “cold” contacts and those which are “warm” or “hot”.

Cold contacts are those you have never met, nor know of no one who can introduce you. After moving cities recently I approached the local health board to inquire about their services and to see if they may need mine as a holistic psychologist. I didn’t know them and they didn’t know me. Despite my spontaneous meeting and arriving unannounced the timing was perfect. They told me they were very short-staffed and my skills and experience appeared to be just what they needed. It’s the old adage—if you don’t ask, you won’t get.

Warm contacts are those who someone you know personally knows the person you wish to contact. In this case, your friend, for example, may be able to refer you or at least allow you to mention their name. This gets the relationship off to a warmer start than if you tried to establish contact with no prior “history’ or connection

Hot Contacts are those who you know personally. For example, I know the owner of our local bookstore. Recently he advertised for casual staff. Had I been interested in the role (I love books!) I would stand a ‘hotter’ chance of nabbing that job than someone ‘cold’ who walked off the street.

Remember – even the best salespeople hate cold calling, mainly because the likelihood of “rejection” is increased ten-fold.  Where ever possible leverage off existing relationships!

 

Making a Telephone Approach

Prepare! Prepare! Prepare!  Every aspect of the job hunt process is about preparation – from writing your resume or CV, to preparing answers to questions that may be asked in an interview. Networking is no different especially when it comes time to pick up the phone and make that call.

You should have an outline script and responses to the most common objections prepared in advance.  Remember that most people respond to appeals for help, so your call should use the phrase “help me” as often as possible.

You may wish to use the script which follows as a guide.  It includes ways to respond to common objections.

It is important to remember that it is not so much what you say but how you say it that carries the most weight.  Smile as you speak and, if possible, to stand—these both help you to sound more confident.

 

Example Script:

CONTACT: “Mary McCrae speaking”

YOU: “Hello Mary, my name is John Farr.  I believe that you are the best person to help me.  Jake Evans from XYZ suggested that I give you a call.  I am looking at the career prospects in the Communications/PR industry and Jake suggested that you are the best person to help me.”

I wondered if I could talk to you about your industry before I make a move and would appreciate 15 minutes of your time.”

What follows are sample responses to possible objections:

CONTACT: “I’m not sure I’m the right person.”

YOU: “Jake spoke very highly of you and thought you would be the best person for me to talk to.  I’d be really grateful for your advice – if you could spare 15 minutes.”

CONTACT:“We’re not looking for anybody right now.”

YOU: “I understand.  Of course, I would like to get work inside the Industry, but not right now.  At present, I’m looking at opportunities in various areas and I need someone who could help me to find out more about your industry.  Could we get together this week or next week?”

CONTACT: “I’m very busy right now.”

YOU: “I appreciate that you’re busy but I’d be really grateful for 15 minutes of your time. Perhaps I could buy you a coffee as a sign of my appreciation for giving up some of your time to help me.”

CONTACT:“OK, next week then.”

YOU: “Thank you.  I really do appreciate it.  Which day would suit you best and would you prefer morning or afternoon?”

(Always go for non-core hours with late afternoon the best.  Always offer to leave at the end of 15 minutes – most likely your offer will be refused in which case the obligation to close the meeting passes from you to the contact.)

The above example may seem repetitive and it is.  It is important that you are persistent and don’t lose sight of your goal – to meet with the person face-to-face.

You are unlikely to encounter all the objections listed, although you may get others.

 

Call to Action! Overcoming Possible Objections

Either list three of your most “feared” responses or those objections that you think or feel you are most likely to encounter.

The techniques for overcoming objections used in the example above were: Acknowledge the objection

• Restate your objective

• Use the “15 minute of your time” technique

• Offer alternative time/dates and always leave it up to the contact to decide which option suits them best

Refer back to the objections you highlighted and prepare some responses using the technique above.  Record your answers. (If you couldn’t think of any “objections” ask your friends etc for their input).

 

Questions to Ask When Networking and/or Breaking into a New Industry

Listed below are some typical and effective questions people use when networking or “interviewing for information”. You may wish to adapt the ones below or to completely make up your own ones.  It is helpful to practise asking these questions out loud until you feel comfortable asking them.

How did you get into XXX, eg Public Relations/ HR, etc?

(People love to talk about themselves, and it’s flattering to think someone is interested in what we do and how we got to where we are.  This a great way to help build rapport and begin a relationship)

What advice would you give to someone wanting to get into the industry?

What do you see as the top 5 skills necessary to be effective now and in the future?

(This is a good question to check whether the skills you have now are valuable/marketable and to affirm areas you may need to develop in order to be successful)

What makes a successful (Public Relations/ HR, etc.) person?

What skills, attributes etc. do you look for in people you hire?

Why don’t some people make it in this industry?

(This is a good way of finding out potential pitfalls and how you may highlight your strengths in areas where others may be weak)

What are the values of this organization?

What makes this a great place to work? What attracted you here?

What keeps you here?

(All the above questions are designed to find out the pros and cons of working within the specific organization you have targeted.  Answers will confirm  areas of “fit”).

What issues is your organization likely to face over the next couple of years?

(A good question to identify future skills needs and also to convey interest and enthusiasm in the organization’s future.  Helps to convey less of “What can you do for me?” and more of “What can I do for you?”)

 

Closing Questions

Remember, the initial purposes of your meeting were to:

• Find out information

• See if there are any employment opportunities currently or in the near future

• Generate at least two additional leads

If you have established good rapport and built a good relationship with the person you have just been “interviewing” they will be only too happy to refer you to other contacts they may have.  Remember this is how networking works and why it is so effective. You‘d do the same, wouldn’t you?

Most people hesitate when it comes to asking the sorts of questions below.  Fear of “rejection” is a common reason why.  Remember if you don’t ask, you don’t get.  Besides most employers would be surprised, if not astounded, that you didn’t ask—nine times out of 10 they will be expecting it.

If you are still reluctant, you may like to think of a reward that you can give yourself when you “feel the fear” and do it anyway.  Purchasing a new music album or item of clothing is a good reward.  Each time you hear or wear it will remind yourself of the new, “courageous” you.

 

Some Closing Questions

Do you have any openings now? If the answer is NO: Is this likely to change in the future?

Do you know of anyone else in the industry/this organization that it may be useful for me to talk to? OR

Do you know of anyone else in the industry/ organization who may be looking for someone with my experience?

 

Ending on a Positive Note

You‘ve heard that first impressions count—well so do last impressions!  Be sure to leave on a positive, enthusiastic and grateful note.

You may like to conclude by using the example below or adapting your own:

“I really appreciate all the time you have given up to meet with me. I really like what I have heard.  This sounds like a fantastic place to work/ like a fantastic role/career path.  You must feel very lucky.  Thanks again—I’ve gained a lot.”

Key points to remember are:

• Thank the person you have met

Their time is valuable to them and there were probably half a dozen things they should have, or could have, been doing.  People like to be appreciated.

• Convey that you have really benefited from your meeting with them

People like to feel that what they do makes a difference.  Tell them what you have learned or gained as a result of their input. Your feedback to them is invaluable.

• Show your enthusiasm

The worse you can do is to leave the meeting looking unmotivated.  Even if the meeting hasn’t yielded the results you hoped for, remember the person you have just met may be your best advocate – advertising you by word of mouth to his/her own personal networks.

Follow Up

Out of sight does not necessarily have to be out of mind.  Even well-intentioned people forget – your job is to remind people that you exist.

Follow up one week after your initial meeting or phone conversation.  Include a copy of your Resume or CV, if you had not already left this behind, and a thank you note.

The thank you note should include the following details:

• Confirm the date and time of the meeting

• Highlight key knowledge and insights you gained

• Bullet point how your skills and experiences fit the organizations current and future needs

• A “thank you” statement for the initial meeting and your interest in any opportunities that arise

When to Leave Your CV or Resume

Always have your CV with you in case an employer should ask to have a copy.  It is also a useful “talking” document—while you are in your meeting you can point to your skills and experiences and talk about them in more specific detail than you may otherwise be able to.

The benefit of NOT leaving a CV at the first meeting is that you can further tailor it as a result of the new knowledge you gained. It also takes away the pressure you might feel about seeming like you are “begging for a job”.  We know you are not a beggar. You are an enquirer and an investigator—enquiring as to whether there are any employment opportunities and investigating what other opportunities might exist.

 

REMEMBER: 

Everything that occurs in life is always a matter of timing.  Be patient and have faith that when the timing and the situation is right the opportunity will appear.

Perseverance and maintaining a positive expectation is what separates successful people from unsuccessful people.

 

 

 

This is a review and edited extract from Mid-Life Career Rescue: Job Search Strategies that Work: How to Confidently Leave a Job You Hate and Start Living a Life You Love, Before It’s Too Late by Cassandra Gaisford. Available in paperback or for immediate download for less than the price of a cup of coffee here>>getbook.at/JobSearchStrategies

Powerful Creativity: How Making Room For Hobbies is The Ultimate Cure For Addiction, Stress, Anxiety, Depression and More

Thursday, June 7th, 2018

Very few happy, healthy people are naturally born this way. Dig into their pasts and you will find that they have cultivated optimism by learning and applying techniques that help them transcend negativity and keep it at bay.

Throughout my book Bounce: Overcoming Adversity, Building Resilience, and Finding Joy I share a wide variety of ways to overcome adversity, build resilience and find joy. Regular exercise, good diet, relaxation exercises, and rest are a few of the many techniques covered. Holistic and self-empowered strategies to feed your soul and achieve your highest potential also including following your passion, engaging in activities you love and ways to bounce back from setbacks are also included.

As several reviewers noted:

“Loved the fact it is an easy read and is so incredibly comprehensive in its spectrum of tools covered: eastern and western/physical and psychological/science and esoteric. It’s hard to find books that capture this in one space–a comprehensive manual containing a tasting platter of techniques.”

~ Tina Drummond, Health and Safety Consultant, Wellness Motivator

“Cassandra has mastered the art of speaking in clear and simple terms and has presented Bounce as an easy to read, concise—yet completely comprehensive guide to overcoming all the obstacles that stand between yourself and your passion. She has taken a truly holistic approach and leaves no stone unturned. She lays out all the facets of overcoming your obstacles in a no-nonsense fashion and covers everything … Mind, body and soul … the physical, the spiritual, and the scientific. She evens touches on topics that may be considered ‘airy-fairy’ with believable and inspiring confidence.

 While Bounce is a concise presentation, do not be fooled by its quick two-hour read, it is incredibly comprehensive astoundingly holistic—and effective.”

~ Niki Firth, Amazon Review

Listed below are some helpful reminders of some of the many holistic coping strategies you’ll find in Bounce that you can call upon during times of current or anticipated need.

Physical

• Learn to listen to your body       

• Adequate exercise                 

• Physical touch/massage          

• Muscle relaxation         

• Sleep     

• Warmth

• Relaxation breathing                

• A healthy diet, i.e. reducing stimulants (coffee, nicotine etc.), increasing water, and eating organic non-processed foods

• Yoga

 

Behavioral

• Balanced lifestyle        

• Support groups / Counseling          

• Sharing with friends and family

• Humor        

• New interests / activities      

• Hobbies        

• Socializing

• Entertaining          

• Taking time out       

• Music / dancing / singing/creative expression    

• Meditating

• Yoga

• Being proactive and taking control of the situation

• Change careers

• Reducing or eliminating alcohol consumption

• Making time to do nothing at all

 

Cognitive / Perceptual (thinking)

• Rational thinking techniques to help change the way you interpret the stressful situation

• Positive thinking/cultivating optimism      

• Self-assertion training      

• Personal development

• Building self-esteem      

• Realistic goal planning      

• Time management

• Learning to say “No”       

• Priority clarification      

• Reflection

• Mindfulness

• Acceptance

• Hypnosis

 

Emotional

• Releasing emotions and expressing feelings (laugh, talk, cry, write in a journal, paint etc.)

• Learning how to “switch off”

• Taking time out          

• Solitude and space           

• Intimacy

• Counseling and support

• Challenging your emotional reactions to situations

• Passion/Joy

 

Social

• Scheduling time to spend with important people in your life

• Making plans with friends, family and loved ones in advance

• Sharing your experiences of stress with certain people in your life, especially letting them know the ways that stress has been affecting you, so they understand

• Practicing assertive communication within your significant relationships to decrease conflicts, while also continuing to find ways to show people around you that they are important

 

Spiritual

• Prayer and mediation—scheduling regular time

• Helping others (talking, writing, supporting)

• Reiki and other energy healing techniques

• Talking with a spiritual confidant or leader to explain any spiritual issues or doubts that you may have encountered

• Forgiveness (of self or others)

• Compassion / loving kindness

• Continuing to read and learn about your faith, belief or value system

• Connecting with others who share your beliefs

 

 

The above list is by no means exhaustive; however, you may note a reoccurring theme—the power of creativity.  Many people have that that making room for hobbies is the ultimate cure for addiction, stress, anxiety, depression and more.

Recently, after experiencing a tsunami of stress I realized my hobbies had been horribly neglected. But not anymore! What looked like a horrible situation of having to leave our home during renovations turned out to be a blessing in disguise. The accommodation we rented was owned by a wonderful lady and talented artist and jewelry designer.

I’m not sure how Anna Hamilton discovered that many years ago I had painted and exhibited my art but she quickly asked if I would be interested in exhibiting alongside her during the upcoming Koast Art Trail in The Bay of Islands—http://koast.org.nz/koast-artists-jewellers-potters-kerikeri/.

I’ll be honest, I didn’t say yes straight away. I hadn’t painted for years. “When was I possibly going to kind time to create? And where?” Everything was in storage. Nothing was organized. Everything was chaotic.

But Anna was persistent and persuasive. And my weary soul began to sing. I began to feel excited. I felt encouraged, excited…and Koast was still some few months off.

“Yes, “ I said. “I will do this,” I agreed, feeling a bit of fear and deciding to act anyway.

And then Anna asked if I had any paintings to share in her gallery?

And now I have three paintings hanging in her beautiful gallery. And I feel so excited. And all that stress and tiredness has floated away. And most exciting of all, I’m looking forward to creating a new body of work for the Koast exhibition in October.

 

 

 

 

So what is it about creativity? Why is it such a potent tool of healing?

It’s not easy to overcome many of the things that hold you back. But you can do it—if you’re willing to be strong and fight for your dreams. Within many of us lies an innate seam of strength, which, when mined skilfully, will produce an endless source of pure gold. Part of this strength is our ability to create infinite joy—and creativity fuels that.

As Buddha once said, “It is better to conquer yourself than to win a thousand battles. Then the victory is yours. It cannot be taken from you, not by angels or by demons, heaven or hell.”

When you follow your bliss, do things you enjoy, seize the reins of control and take responsibility, you will empower your life, your joy, and your health.

 

Jumping with Joy

Joy has phenomenal energy and incredible versatility. In The Book of Joy the Dalai Lama shares that Paul Ekman, a longtime friend, and famed emotions researcher, has written that joy is associated with feelings as varied as:

• Pleasure (of the five senses)

• Amusement (from a chuckle to a belly laugh)

• Contentment (a calmer kind of satisfaction)

• Excitement (in response to novelty or challenge)

• Relief (following upon another emotion, such as fear, anxiety, and even pleasure)

• Wonder (before something astonishing and admirable)

• Ecstasy or bliss (transporting us outside ourselves)

• Exultation (at having accomplished a difficult or daring task)

• Radiant pride (when our children earn a special honor)

• Elevation (from having witnessed an act of kindness, generosity, or compassion)

• Gratitude (the appreciation of a selfless act of which one is the beneficiary)

 

Buddhist scholar and former scientist Matthieu Ricard has added three other more exalted states of joy: rejoicing (in someone else’s happiness, what Buddhists call mudita) delight or enchantment (a shining kind of contentment) spiritual radiance (a serene joy born from deep well-being and benevolence).

When you tap into your joy, you tap into an unlimited reservoir of energy and enthusiasm.

The French take it further—of course! Jouissance, literally means orgasmic joy. It’s derived from the word from jouir (“to enjoy”). Jouissance is to enjoy something a lot!

One of my favorite creativity experts Mihaly Czikszentmihaly, refers to this as a state of  “flow.”

In a popular YouTube talk, he asks, “What makes a life worth living? Money cannot make us happy,” he says. Instead, he urges us to learn from people who find pleasure and lasting satisfaction in activities that bring about this state of transcendent flow.

Many years ago I held an exhibition of the paintings I did after I participated in a Sumi Ink workshop in Maui with Max Gimblett. Our exhibition was held in Wellington, New Zealand with two other artists. We named the exhibition, Joy’ance. (One of the artists didn’t like the association with ‘orgasmic!)

 

 

Gosh, it was fun! And best of all I received wonderful feedback:

“Beautiful images for a dreary day”

“What a warm surprise: joyful! Thanks for an uplifting visit amongst this wonderful art!”

“Great to see and feel the enterprise and the energy.”

“Inspiring” 

“This has really made my day. I’m quite cynical—but you have achieved what I would expect from something like this (my sumi_e ink Gimblett inspired works). They are so beautiful and simple Their simplicity inspired so much emotion”

“Wonderful art in a wonderful city”

“What a surprise! Joyful! Thanks for an uplifting visit amongst this wonderful art.”

“Thank you, beautiful artwork! Love the bright colors – you have brightened up a dark, gloomy day.”

 

Find something that sparks joy and keep hugely interested in it by feeding and nurturing your jouissance every day.

It’s what I’m doing now—by planning my exhibition, reading books about art, and following some of my favorite artists. I don’t necessarily need to make my living from my art, but I do need to make room for creativity in my life. Do you?

This is an edited extract from Bounce: Overcoming Adversity, Building Resilience, and Finding Joy by Cassandra Gaisford

If you’re interested in reading more about how to boost your happiness and, overcome obstacles and elevate your success read the book here—myBook.to/Bounce.

 

For more tips to lift your spirits during times of adversity grab your free tip sheet

If you loved this post you may like to check out Justin Raj’s Journey to Joyful Sobriety

http://www.cassandragaisford.com/true-stories-your-beautiful-mind-control-alcohol-discover-freedom-find-happiness-and-change-your-life-justin-rajs-journey-to-joyful-sobriety/

The Truth Every Perfectionist Should Know

Monday, May 14th, 2018

 

Perfectionism will keep you poor.

~ Carla Coulson, photographer

 

“All of us failed to match our dream of perfection. So I rate us on the basis of our splendid failure to do the impossible,” wrote author William Faulkner. “In my opinion, if I could write all my work again, I am convinced that I would do it better, which is the healthiest condition for an artist. That’s why he keeps on working, trying again; he believes each time that this time he will do it, bring it off,” Faulker said. “I believe that all artists are possessed by this silly ambition: they want to do something no one else has done before. They want to create something that’s perfect. And they try, again and again, and they always fail. It seems to me that this is what truly motivates us. We keep on writing because nothing we write is good enough, or at least, as good as we think it should be. Or as good as we think it deserves to be.”

No story, no painting, no work of art is ever ‘finished.’ There’s always something to change, to add, to remove. Good art pulsates with living energy—just like we do. There’s always room for growth.

I know writers who have been “polishing” the same novel for tens of years. I was once one of them.

The challenge is knowing when to let go. Your task is to know when to stop editing and editing, reading and re-reading your work, over and over again.

The truth is if you overwork your creative project you can ruin its vibrancy, its essence, the energy that inspired you to create it in the first place. You run the risk of becoming paralyzed by perfection, becoming sick of your creation, and losing your passion.

Someone once said, “It’s like an itch you don’t have to scratch, because every time you read your story, you’ll always find something that needs to be changed. And if you feel like your story is perfect, just take a few weeks’ off and then read it again. Suddenly, it won’t feel as good as you previously thought.”

Adopt a new mantra—the good enough mantra. Remind yourself that your work is “good enough.” Know that you can always go back and improve it later. But for now, get things done, finish your work, and release your gifts and talents to the world.

Just like blowing bubbles, some projects will fly just for a few seconds, some will never get off the ground, and others will soar eternally towards the sky.

But working on the same project for much longer than is healthy is just as bad as starting a hundred different things and never finishing any of them.

I used to be afraid to let go of my work. I was terrified of what people might think of my books; I was worried they weren’t good enough.

I still care, but I care less. I think it was Leonardo da Vinci who said that those who don’t doubt their ability will never reach their heights.

We all want to be better, but I know from experience that advancement is made only by moving forward. We learn most from experience—not ruminating, overthinking, and over-perfecting.

If people like the books I write, great. If they don’t, then I know that I have done the best I can do right now.

I know from experience that I only get better at writing by writing a lot, not by editing the same project for two decades.

 

Mining for Gold

Done is better than striving for the impossible—perfect. Avoid over-working your projects—let your work go out into the world knowing it is as good as it can be right now.

Set a definite date for completion.

Adopt a growth mindset. Commit to continual improvement—in your new work and the projects that follow.

 

 

For more tips to lift your spirits during times of adversity grab your free tip sheet

Mid-Life Career Rescue: Job Search Strategies That Work

Saturday, May 5th, 2018

My little secret…

Mollie MathewsWhen you’re a mature worker and you find yourself in a position where you have to look for work, age bias can be a factor, but it doesn’t have to be a barrier. Although some employers might look for young, less mature hires, older workers have lots to offer, as many smart organizations realize. Successfully finding a job takes skill and confidence, but once you know the rules, you’ll feel more confident, more successful and a whole lot happier.

Some people find job hunting very challenging. Perhaps years of conditioning that you should be seen and not heard, acute shyness or lack of practice and experience in the art of self-promotion may be affecting you.

In my new book, Mid-Life Career Rescue: Job Search Strategies That Work—book.at/JobSearchStrategies— I’ll share the secrets that recruitment agencies will never tell you. I should know—I was once a recruitment consultant myself.

You will also discover how to:
•Harness the law of attraction by focusing on areas of passion and purpose
•Tap into the hidden job market
•Let people know what you have to offer confidently
•Overcome stress and doubt
•Boost confidence, courage, and self-esteem
•Help you find and get the job or career you want

Whether you love the idea of the 4-hour workweek, want to find a job that reflects who you are and what’s important to you, or thinking about starting a business, career change after 50 and finding a new job can be yours. 

As Richard N Bolles, author of ‘What Colour Is Your Parachute’, once said to me, “sometimes all it takes is one book, one sentence to transform your life.”

Quit feeling trapped. Reclaim your power! Find a job you love and finally live the life you want.

Preview or purchase Mid-Life Career Rescue Job Search Strategies That Work today. Available for immediate download from Amazon here—getbook.at/JobSearchStrategies

The strategies in this book will also help job-hunters in their 20s, 30s or 40s successfully change careers. The tips I share are the exact ones I used to move from despair to joy.

When I first decided on a career as a recruitment consultant I thought it would be a great opportunity to help people find jobs they enjoyed and to use my coaching skills.

I didn’t realize that the major part of the job was sales and business development. The seeds of dissatisfaction festered as I realized that I was not using the skills that I enjoyed.

In addition, the things that were really important to me, such as the value I placed on helping people, were compromised. It was a sales culture where the commission earned by putting people into jobs or a workplace, that I knew wasn’t a good fit, was more important than helping people find the right job.

For a long time, I tried to ignore my unhappiness. Finding another job seemed like too much work and secretly I couldn’t help but wonder if maybe I expected too much from my job. Shouldn’t I be grateful to have an income? My self-esteem plummeted and I felt too frightened to look for another job—what if nobody else wanted me?

Before long my growing ‘dis-ease’ with my job bubbled out into painful blisters. I was quickly diagnosed with shingles.

Until I’d experienced what it was like not to do what I enjoyed I didn’t realize how important these things were to me. I started to look for ways to do more of what I wanted and less of what I didn’t. When the opportunity came to move into the career management team I leaped at the chance. I enjoyed it but I still didn’t get to do what I really wanted—hands-on coaching.

Several years later, with my eye to the future, I left the company altogether and aligned myself with a role much more in tune with my soul and my longer-term goals. As I share in Mid-Life Career Rescue: Job Search Strategies That Work The way I found that job was by clarifying what really made me happy and what I wanted in a job, and then, armed with this knowledge (but still a lot of fear and low self-belief )by feeing the fear and tapping into the hidden job market anyway!

Then later still I left the security of that salaried job and embraced the freedom of self-employment and owning my own business. I was a single mum—the sole breadwinner—with a mortgage. There was no safety net other than the preparation I’d done and the belief and knowledge that I had salable skills which were in demand. I’ve never looked back.

Saying Hello And Goodbye

Some of the things I said hello to when I made a move were increased freedom, autonomy and earnings.  I said goodbye to being controlled, and having a cap on my salary.

While there were trade-offs, such as no longer having paid annual leave and statutory holidays, the benefits, including the ability to work from home and the flexibility to care for my daughter—especially during her school holidays—more than compensated for any losses.

Action Task! 

Say hello to your preferred future and goodbye to the past by creating your own hello-goodbye list in your passion journal. Remember to include the benefits you’ll gain by releasing what no longer serves you. Add to this list as you gain more insights from the exercises you’ll discover in Mid-Life Career Rescue: Job Search Strategies That Work.

 

“Change is the end result of all true learning. Change involves three things: First, a dissatisfaction with self—a felt void or need; second, a decision to change—to fill the void or need; and third, a conscious dedication to the process of growth and change—the willful act of making the change; Doing Something.” ~ Dr Phil

 

Quit feeling trapped. Reclaim your power! Find a job you love and finally live the life you want.

Preview or purchase Mid-Life Career Rescue Job Search Strategies That Work today. Available for immediate download from Amazon here—getbook.at/JobSearchStrategies

The strategies in this book will also help job-hunters in their 20s, 30s or 40s successfully change careers.

 

Out now! Cassandra’s new book, Mid-Life Career Rescue: Employ Yourself (2018), is finally here!

Tuesday, January 30th, 2018

 

 

 

I’m hugely excited about every book I write and release, but I’m especially thrilled about Mid-Life Career Rescue: Employ Yourself (2018). This revised edition has been two years in the making! n the making!

HR and Employment predictions for 2018 predict more flexibility in the workplace—which Is great news if you’d love to grow a hobby into a second income stream or develop a flourishing new career. Salaried employment is still a fickle bet, especially for mature workers, so putting some eggs in different career baskets and planning for self-employment is a great risk prevention strategy.

That’s the exact, risk-free way I started my business. I share my story of salary slave entrapment as a single mom, living paycheck to paycheck, struggling to balance childcare, weeping at my desk and fighting shingles, to the exact opposite. In Career Rescue: Employ Yourself learn how I survived, had fun, found happiness and made a fortune. You’ll find plenty of tips in Employ Yourself to help you hustle on the side, avoid burnout, and work less—not more.

Are you already running a business or self-employed and over it? I’ve been there too. And so have many other men and women just like you.  I’m super excited to share Sheree Clark’s inspiring story of mid-life reinvention. Sheree’s gone from being a stressed out, desperately unhappy, over-drinking company director to blissed out media star and healthy living coach.  In Career Rescue: Employ Yourself (2018) she shares her favorite tools for helping get back on track when you’re feeling lost, and how to quit your job and figure it out.

 

  • Keep your day job, and start something on the side
  • Discover why pursuing your passion, not your pension is the ultimate mid-life career change strategy
  • Learn the success secrets of other mid-life entrepreneurs and ignite the courage to change careers
  • Quit your job. Change your life. Stress less! Ditch a job you hate, live your purpose and create a happier, healthier life.
  • Learn how to make a living from your writing, blogging and more
  • Discover the inner freedom and flexibility of being your own boss.

 

5 STAR REVIEWS 

“More and more people today, either through choice or necessity, are looking for new and more fulfilling ways of working and earning their livings. Old ways are breaking down. Today, sacrificing your deeper passions for the security of a paycheck is no guarantee of security. Following your heart and deeper self is the new security. In this book, Cassandra helps you find your work, inspiring you to consider new possibilities, gently guiding you beyond limiting thinking, and helping you find your own true self and authentic work.”
~ Nick Williams, Author of The Work We Were Born to Do: Find the Work You Love, Love the Work You Do

“Stop. Don’t leave your job and start a business until you’ve read this book. I was pleased to see Cassandra tackle the real challenges starting a business poses. Things like finding the right business, how to start with little or no money, and how to leverage it to create a great lifestyle, to name a few. If you get to a stage in your life where you want to leave your job and start a business, this book will help you. Each chapter focuses on one highly practical aspect of starting your own business.”
~ Barry Watson, Author of #1 best-seller Relationship Rehab

“This book has given me another kick up the bum, to write it all down, work from the end result backward, envisage the ‘as if’ and build the staircase I need to climb.”
~ Cate Walker, 5 Star Review

“Makes you think and offers strategies to make it work! I met Cassandra about 17 years ago after being made redundant—the advice she gave me and the challenges she threw at me even then have remained in my psyche and continue to give me motivation. So reading her books it’s easy to hear her voice, continuing on with that motivation. I usually skip reading other people’s stories as many of them don’t translate to real life for me. But many in this book resonated, in particular, the opportunity that I have to follow not just one passion, but I can follow all three, and make them work! With ageism alive and well, I’ve had so many rejections for job opportunities that it’s a matter of survival that you have to tread your own path—find opportunities for yourself. This book has given me the confidence that I CAN make it work.”
~ L.A. Brown, 5 Star Review

 

I hope you absolutely adore reading Midlife Career Rescue: Employ Yourself! It’s one of my new favorites.

 

Launch Special—30% today only!

Please feel free to share this newsletter and special offer with any unhappy@work friends or aspiring entrepreneurs!

Happy reading,
Cassandra

 

P.S. I will be writing again soon with some exciting news…plus a surprise announcement!

 

 

Midlife Career Rescue: (Employ Yourself): How to confidently leave a job you hate and start living a life you love, before it’s too late” is out now. To purchase your copy and learn how to follow your passion to prosperity, click here to go to your online bookshop—getBook.at/EmployYourself2018

 

 

 

 

 

 

 

Featured reader—Cate Walker

I first met Cate when she reached out to me after reading Mid-Life Career Rescue: The Call for Change. Cate, I’m indebted to you for offering to proofread the first edition of my book in your spare time, especially when you had so much stress happening in your toxic workplace. I’m so glad that in reading my books you were inspired to quit and start your own business! Thank you for re-editing the 2018 edition of Employ Yourself, and for your feedback below:

“Re-reading this book has given me another kick up the bum, to write it all down, work from the end result backwards, envisage the ‘as if’ and build the staircase I need to climb – or the timeline to follow. Having read other books, and returned to this one, it all starts to gel. The other thing I have come to accept in the last few weeks is that I cannot do this alone, without mentors etc. And I’m looking forward to having a change of scenery over January, in Tasmania, to inspire me & be able to do some serious planning – this will be as close to a “retreat” as I can get at the moment. And I KNOW that I must work on my own health & well-being – as a priority – for all this to work. I am actually excited for 2018. I will do anything now to NOT fall in a heap as I did this year. Everything crossed!!

This, for me anyway, has been your most helpful book. Maybe the timing was just right and confirmed what I needed to do, to move forward.”

Hooked on a feeling—trust your gut to choose and grow your purposeful business

Monday, January 29th, 2018

 

“There is a voice within, if only we would listen to it, that tells us so certainly when to go forth into the unknown.” ~ Elisabeth Kubler-Ross

What do Albert Einstein, Bill Gates, Oprah Winfrey and Richard Branson have in common? The answer is, they trust their intuition. Each one of these people credit this wise “inner guide”, in part, to their personal and professional success, as is the case with so many other successful people.

Just like love, intuition is challenging to define, despite the huge part it plays in our everyday lives. Steve Jobs called it, “More powerful than intellect.”

While Webster’s defines intuition as “quick and ready insight,” you may know it as: a gut feeling, a natural mental skill, a sixth sense, an inner knowing, a feeling, an instinct, a hunch, a premonition, wisdom from a Higher power, a still, quiet inner voice, an inner compass that points you to success and abundance; a gift from Spirit. But however people define it, we all intuitively know just what it is.

“Intuition is a resource that, if nurtured, can lead to increased sales, profitable investments, creative inventions, successful hires, advantageous negotiations, bigger profits, and increased accuracy in forecasting business trends,” writes Lynn Robinson in her book, Trust Your Gut.

You are born with this inner knowing and when you listen to it and act on its wisdom you are guided unfailingly towards your hopes and dreams. Whether you act on your intuition is another thing.

 

Why don’t some people listen to their intuition in business?

In a world that seems to value logic and facts over emotions and feelings, to follow one’s heart, or listen to your intuition, can seem foolhardy to many people. Perhaps this is because intuition, like spirituality, can’t be seen or scientifically measured.

Many people may tell you that you need to think rationally and use your head, not your heart, in order to gather the “facts” and “evidence” you need to make “sound” decisions.

But the truth is that your mind can’t always be relied on, especially when you are about to make big changes in your life. The rational mind likes to play it safe.

It can “fool” you into doubting your abilities or make you catastrophize about how things will turn out. Things can get out of control and the smallest concern becomes a mountain of anxiety.

“If I start my own business I won’t make any money, I’ll lose my house, I’ll be out on the street, the kids will starve,” and other similar negative thoughts. Thus the unhelpful, self-sabotaging script may come into play.

This is where intuition can help. Your ‘in-tuition’, is your inner teacher, your wisest counsel, your most supportive ally.

Some of us have the ability to tap into intuitive guidance more easily than others. But, like any skill, the more you practice using it, the better you will get.

Listed below are just a few reasons why intuitive intelligence is a skill you should master.

Trusting your gut in business will help give you:

  • Confidence when you have nothing to go on, and no concrete experience or information on which to base your decision.
  • Clarity in the face of a tsunami of choices and possibilities.
  • A faster ability to make the right choice, rather than becoming bogged down in months or years of analysis.
  • Awareness of self-employment opportunities you may not have considered.
  • Inspiration to get going.

 

The Infinite Intelligence of Your Subconscious Mind

“The infinite intelligence within your subconscious mind can reveal to you everything you need to know at every moment in time and point in space, provided you are open-minded and receptive”, writes Joseph Murphy in The Power of Your Subconscious Mind.

“Within the subconscious mind, you will find the solution to every problem, and the cause for every effect. Because you can draw out the hidden powers, you come into actual possession of the power and wisdom necessary to move forward in abundance, security, and joy.”

Sounds great! How do you gain this knowledge? By tapping into the power of emotions and listening to your own infinite intelligence.

This is where the subconscious mind rules—it’s the storehouse of emotions, unlike the ego and conscious mind that rationalizes everything it can.

The rational mind has its place, of course. The trouble is, all too often it dominates, very often talking us out of or into things that rob of us of joy and fulfillment.

 

Is intuition better than concrete, measurable facts?

That depends! Some decisions require logic and analysis. The rational information necessary to easily make the right decision may be readily available or easy to source.

But there are times, especially when launching a business when you have nothing, or very little, verifiable information. That’s when knowing how to access, listen and act on your intuition can be most helpful.

When I launched my first product, a set of 40 inspirational cards which I named The Passion Pack, in 2011, my business partners asked me, “Do you think it will sell?” I had acted on an inspired idea without any market research. I honestly didn’t ‘know’, but in my heart, I felt The Passion Pack would inspire others too. “Yes!” I answered, more confidently than I truly felt.

And my intuitive hunch proved right. When speaking at a conference of teachers and educators about the power of passion, I briefly mentioned my idea, and we were swamped with advance orders before we’d even finished producing The Passion Pack. I’d never even thought about marketing it to schools.

In 2016 I listened to my intuition again and released The Passion Pack as a book, How to Find Your Passion and Purpose: Four Easy Steps to Discover A Job You Want and Live The Life You Love. It’s available in print and paperback from Amazon if you are curious >> getBook.at/Passion

 

Steering you the right way

President and Editor-in-Chief of The Huffington Post Arianna Huffington writes in her bestselling book, Thrive: “Even when we’re not at a fork in the road, wondering what to do and trying to hear that inner voice, our intuition is always there, always reading the situation, always trying to steer us the right way.

But can we hear it? Are we paying attention? Are we living a life that keeps the pathway to our intuition unblocked? Feeding and nurturing our intuition, and living a life in which we can make use of its wisdom, is one key way to thrive, at work and in life.”

 

Tuning in to Your Intuition

Listed below are some tips and strategies that will help you feed, nurture, and tap into your inner success coach:

The body barometer. The body never lies. Your body language is one of the primary ways your heart and intuition guide you. When you are in tune with your intuition you are more likely to experience:

  • A feeling of limitless energy
  • A feeling of weightlessness and lightness
  • A feeling of being happy and motivated
  • Excitement, zest, and animation.

These signs are all clues to your passion. Passionate feelings are the ways your intuition guides your decisions about what is right, given who you are and who you want to be.

Action Questions

What signs does your body give you when you are being true to yourself?

What warning signs does your body give you when you are off track?

Meditation—for cultivating inner power

“Meditation is not just blissing out under a mango tree,” says French Buddhist monk and molecular geneticist Matthieu Ricard. “It completely changes your brain and therefore changes what you are.”

Quietening your overactive mind through mindfulness training techniques like meditation is a wonderful way to boost your intuition. Meditation helps you to take control of your mental chatterbox and create some quiet space, so you can hear the voice within. This changes how you respond to what’s happening in your life, and increases your ability to tap into a higher level of wisdom when making decisions.

Science has proven that when people meditate they alter their brains in a good way—lowering stress levels amongst many other important things. Ridding yourself of self-limiting thoughts, controlling your reactions, discovering an inner contact with a creative source, and having more creative insights are just a few of the other benefits that can flow. The whole experience is primarily one of wholeness, rightness, and power.

Steve Jobs, a lifelong practitioner of meditation, confirmed the connection between meditation, creativity and business success: “If you just sit and observe, you will see how restless your mind is. If you try to calm it, it only makes it worse, but over time it does calm, and when it does, there’s room to hear more subtle things—that’s when your intuition starts to blossom and you start to see things more clearly and be in the present more.

“Your mind just slows down, and you see a tremendous expanse in the moment. You see so much more than you could see before. It’s a discipline. You have to practice it.”

There are many forms of meditation, including breathing meditations, walking meditations, Buddhist Meditations, Transcendental Meditation and more. Whichever form you choose, the main thing to remember is that its benefits are only a few breaths away and the only thing you need is your attention.

Meditation can be done in short bursts of time, even while on the bus or train. To really be of benefit many people recommend meditating first thing in the morning, and towards the end of the day, for 20 minutes each time. You may already feel pressed for time but the benefits of creating some space in your diary will pay dividends.

 

Surf The Net

Meditation can shape our brains for the better. Watch this video on YouTube—you’ll see the incredible results verified by science. http://youtu.be/m8rRzTtP7Tc

I’ve been meditating for over 25 years now and love it. And while it can be challenging to find time during busy or stressful periods, it really is the key to boosting creativity, harnessing intuition, building resilience, and creating a calm and happier outlook in general. These are all important factors in maintaining the energy and focus to create and sustain business success.

Ask open, generative questions. Intuitive information reveals itself more easily when you ask yourself open questions such as, “How can I begin to bring more money into my life?” or “What business or self-employment opportunity could I choose that will be both fun and financially rewarding?”

Don’t try and force a reply. Your intuition will reveal the answer in a variety of ways.  There’s no one right way to receive its wisdom. It may come in the form of a hunch, a gut feeling, an inner voice, an image, or in a dream.

What questions do you want answers to? Prompt your intuition by writing down some good open questions. For instance, if your biggest concern about going into business is handling the legal and taxation matters, you could ask, “Where can I find someone to help me deal with legal and tax stuff?”

Pay extra attention over the next three weeks to special “go-incidences” or insights. For example, as I edit this book, I am also releasing another book to help people who are suffering from alcohol addiction. The title of the book is Your Beautiful Mind: Control Alcohol and Love Life More, and one of the chapters is called, Hooked on a Feeling. I walked into a local cafe and the song, Hooked on a Feeling by the band Blue Swede was playing on the sound system. What are the odds!

The lyrics of the song also inspired me to write a chapter titled, High on Believing—spirituality, and faith is such an important part of peoples’ recovery. Maintaining a believing mindset is another critical factor in achieving goals of any kind—something I cover in my book, Millionaire Mindset

Create some space. If you’re constantly stressed and always wishing for more time, money, freedom, or energy, you need to create some time for “sacred idleness.” All those signs of stress are signals from your intuition that it’s time to slow down. Take a comfort break. Give yourself the rejuvenating gift of some time off to reflect on your life.

What do you truly want? What fills your soul? What can you let go of? What are the blessings in your life? These are all questions to ask your intuitive guidance system. Listen to the answers, reflect, and act.

Listen to inner wisdom now, pay attention to intuitions, feelings, and hunches. They’re not random responses generated by the brain and nervous system to keep them busy, but data from the unified field that surrounds you.

“Everything we ever need to know is in this field, to be revealed at exactly the right time. The more deeply we pay attention the quicker the messages are received and the more effectively we can act upon them,” says intuitive astrologer, Sarah Varcas. “There is a lot of information available to those willing to listen, watch and learn.”

Hot Tip! Taking the time to meditate, write, and dream new dreams will pay off in a big way and is an important step in creating the abundant, peaceful and prosperous life you deserve.

Action Questions: How Can You Meditate?

What steps can you take to learn more about meditation?

How can you create some space for “sacred idleness” in your life? What can you let go of?

Call Upon Your Archetypal Symbol

Another way to embrace your intuition is to call upon archetypal symbols. According to renowned psychologist Carl Jung, archetypes are inherited memories represented in the mind as universal symbols and can be observed in your dreams.

Jean Wiley, a self-employed Professional Intuitive Astrologer agrees. “10 years ago when I was really struggling with how to find my voice, swimming in that river of conformity, and hiding so much of myself for so long, what I would do was dream of David Bowie.

“He didn’t come to me in my dreams, but he was my symbol. He was everything that was authentic and envelope-pushing, and innovative and interesting, and thumbed his nose at everything that was conventional and conforming. And I would dream about David Bowie and I would wake up in the morning and I would feel better.”

Action Question: Who Can You Call Upon?

Who could you call upon to give you courage, direction, and strength?

If you’re looking for additional instructions on how to connect with your archetypal symbol I recommend the advice of Deepak Chopra, and especially his incredible book The Spontaneous Fulfilment of Desire: Harnessing the Infinite Power of Coincidence.

I would also recommend Lynn Robinson’s book Trust Your Gut: How The Power of Intuition Can Grow Your Business

 

What and Who You Truly Want to Become

“Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma—which is living with the results of other people’s thinking,” said Steve Jobs, co-founder of Apple Inc. “Don’t let the noise of other’s opinions drown out your own inner voice. And most importantly, have the courage to follow your heart and intuition. It already knows what you truly want to become. Everything else is secondary.”

The reality is that many people spend their lives ignoring their real calling, their passion, and their true path with heart. Decisions based purely on the analysis of the cold, hard, objective facts ignore what it is to be human, to be fully alive. If you want to wake every morning looking forward to your life, then getting in touch with your emotions is a vital part of any decision-making and planning process.

Intuition is the Gateway to Your Authentic Self

“Your sixth sense is your authentic self,” says intuitive author and business psychic Sonia Choquette. And this authenticity is the thing you want in business. It’s what attracts others to you, and it’s what sets you apart in the crowd. There’s no one else like you in the world. When you trust your intuition, you trust your SELF.

Intuition is the language of the soul speaking through the heart. Your intuition may not make logical sense, but it makes heartfelt sense and speaks to your need to be whole and have integrity. Intuition rather than logic offers a way to break out of old struggles, mindsets and limitations, and reach the clouds.

Look For and Heed the Signs

There’s a lovely scene in a movie called Man On A Wire about a high-wire walker Philippe Petit, who, while reading the newspaper in France, experienced a lightning flash of insight.

Staring down at an article about the proposed building of the World Trade Centre he knew what he wanted to do and become—the first, and the only man, to walk across New York’s World Trade Centre, supported by nothing but a wire stretching across the twin towers. 1,368 feet above Manhattan!

At the time, the buildings, later destroyed in the 2011 attacks, were still only in the concept and design phase. But Philippe ripped out the newspaper cuttings and set about planning how he would make his dream come true.

Inspirational people are like vitamins for our souls. Philippe’s pursuit of passion is inspiring on so many levels. Not only did he succeed, but he also excited so many others.

Barry Greenhouse, for example, an insurance executive at the time, served as the inside man, spicing up his life in the process. His intuitive daring and courage also captured moviemakers, who later brought this amazing feat to international screens.

The film of Philippe’s quest was awarded the Grand Jury Prize at the 2008 Sundance Festival. In February 2009, the film won the BAFTA for Outstanding British Film, the Independent Spirit Awards, and the Academy Award for Best Documentary Feature. Philippe Petit’s, and the movie’s success is further testament to the power of passion and listening to your intuition.

You may not have such ‘lofty’ or death-defying aspirations, but if you listen to your intuition you will summon the courage, drive, passion, and fortitude to pursue your own path with heart. Perhaps you too will inspire people and meet with the success others only dream of.

What can Philippe teach you?

  • Listen to and follow your intuitive spark of excitement
  • Surround yourself with people who believe in your dreams
  • Minimize distractions—maintain absolute, unswerving focus
  • Be playful, whilst being safe
  • Let go of your safety net. Trust your skill and preparation
  • Commit your all—put everything on the line if necessary
  • Do what you love
  • Practice. Practice. Practice
  • Design a fail-proof strategy
  • Leave nothing to chance—this is your life we’re talking about
  • Just do it!

Trust Your Gut to Grow Your Business

Lynn Robinson, an international expert on intuition in business, speaks from personal experience how trusting her gut attracted clients overnight and gave her the confidence to quit her job. She writes in her book, Trust Your Gut:

“My fledgling intuitive consulting business began 20 years ago as the result of intuition. I walked into a funeral service for a friend who had just passed away. I heard an inner voice saying, “Sit there.” My attention was drawn to an empty seat next to one of the few people in the room I didn’t know.

Always a believer in trusting these auditory messages, I sat next to her. The short version of the story is that my seat-mate turned out to be a reporter for The Boston Globe newspaper. She wrote a story about my unusual consulting business. As a result, over 300 people called me to request my services and my new career was born.

When I met the Boston Globe reporter, I was still working as an operations manager for a software company. Gaining over 300 clients virtually overnight might be some people’s idea of a dream come true. To me, it was anxiety producing. I was fearful of giving up my “normal” job, with benefits and a weekly paycheck, to be out on my own as a consultant. “Could I keep both jobs?” was the question I asked myself as I drifted off to sleep.

When I awakened in the morning, I had to laugh. In my dream, I was out on a lake in canoes. Yes, plural! I had one foot in one canoe and the other foot in another canoe and they were headed in opposite directions! I took that as a very clear sign that I wasn’t meant to begin my consulting business while holding on to my day job. I gave my notice that day and never looked back.”

Listening to your inner self is a very important part of re-creating and strengthening your authentic or true self.

Knowing how to slow down and tap into your intuition or “inner knowing” will help you not only gain greater self-mastery and control, but also give you some essential tools to have on hand to help you ride the winds of change and to strengthen your sense of self.

 

What You’ve Learned

  • Intuition is ‘knowing’ without having any idea why you know it. It’s different from thinking; it’s different from logic or analysis. It’s knowing without knowing
  • Many successful people trust their gut and act on their intuitive guidance in business
  • Your intuition is your inner guide and is more powerful than intellect. It will help you make good decisions
  • Intuition is a resource that, if nurtured, can lead to great business ideas, increased sales, profitable investments, creative inventions, successful hires, advantageous negotiations, bigger profits, and increased accuracy in forecasting business trends
  • Trusting your gut in business will help you have: confidence when you have nothing to go on, and no concrete experience or information on which to base your decision; clarity in the face of a tsunami of choices and possibilities; the ability to make the right choice faster, rather than becoming bogged down in months or years of analysis; awareness of self-employment opportunities you may not have considered; inspiration and courage to start
  • Strengthen your intuition by tuning into your body barometer, meditating, resting, spending time in nature, and asking your higher Self open generative questions.

 

What’s Next?

To succeed in business, you need to be visible and capture the mind and hearts of your customers. Marketing is one way of making sure people know who you are, what you do and how to find you. It’s not a dirty word. Done well, it’s an art.

Are you ready to show your work?

 

This is an edited extract from Midlife Career Rescue: (Employ Yourself): How to confidently leave a job you hate, and start living a life you love, before it’s too late” by Cassandra Gaisford. To purchase your copy and learn how to follow your passion to prosperity, click here to go to your online bookshop—getBook.at/EmployYourself2018

 

How to find your strengths during a midlife career change and beyond

Monday, January 15th, 2018

 

Your Greatest Strengths

“You grow most in your areas of greatest strength. You will improve the most, be the most creative, be the most inquisitive, and bounce back the fastest in those areas where you have already shown some natural advantage over everyone else who has your strengths. This doesn’t mean you should ignore your weaknesses. It just means you’ll grow most where you are already strong.”
Marcus Buckingham, Author

I love Marcus Buckingham’s take on the motivational power of working to your strengths. Marcus is the author of StandOut 2.0: Assess Your Strengths, Find Your Edge, Win at Work, a revolutionary book which urges people to place more focus on maximising their natural talents than the previous focus placed on overcoming weaknesses.

“Strengths are not activities you’re good at, they’re activities that strengthen you,” says Buckingham. “A strength is an activity that before you’re doing it you look forward to doing it; while you’re doing it, time goes by quickly and you can concentrate; after you’ve done it, it seems to fulfill a need of yours.”

Other experts in the realm of positive psychology such as Mihály Csikszentmihályi call this flow, also known as being in the zone. Achieving this state of flow and working to your strengths is where the magic is. It’s your point of passion and can lead you to the business you were born to create.

I love researching and writing. I look forward to sitting down at my computer, or grabbing a piece of paper and jotting down ideas and inspiration. When I’m using these skills I’m in the zone. I love sharing knowledge too. Combine these activities and I’m delighted. My partner says I’m a compulsive writer. He also says I obsessively collect positivity. I have hundreds of notebooks and journals. Every day I write. I get a wee bit scratchy when I can’t jot down an insight or enthusiasm.

 

Valuing Your Gifts

I’m not a formally trained writer. I haven’t been to journalism school or completed an English Literature degree. Nevertheless, for over five years I wrote a weekly column for one of New Zealand’s largest newspapers, The Dompost.

I approached them; they didn’t come looking for me. I was an unknown with no publishing experience. I pitched my idea, they liked it and the rest is history. As other budding entrepreneurs have highlighted in this book, to build trust and gain experience, I offered to write the column for free.

Later as my confidence, skill and experience grew I approached The New Zealand Herald, the largest newspaper in New Zealand, and became a careers expert for them. But this time as a professional freelance writer who commanded a fee.

If you’re curious and would like to read some of these articles, click the following links:

Let go and taste freedom: www.bit.ly/1sx3dcs

Life transformed by faith in the stars: www.bit.ly/1q3oirj

Following passion bears fruit: http://bit.ly/1W3cIt5                

Don’t wait – create a great job: www.bit.ly/1q3oirj

I also love photography, and I sold photographs to The New Zealand Herald to go with some of the stories I pitched. Again, I am a self-taught photographer.

As I write this I’m in a state of flow—having set the timer, I just wrote the above in 30 minutes. It felt like three! Now, having just turned 50, using the natural knacks and talents that strengthen me, I’ve devoted my life to creating my own publishing company: Blue Giraffe Publishing.

By doing this I also honor my life purpose—to be of service, empower and inspire others and create beauty. Having fun and being playful and child-like are also values and strengths of mine, which is why I commissioned my six-year-old niece to draw a blue giraffe for my logo!

I also believe in the power of love and find purpose writing love stories under my pen name Mollie Mathews. As retired broadcaster John Hawkesby once said, “People take romance for granted and you ought not to.” Visit my website if you’re curious—www.molliemathews.com.

I’m sharing my experience in the knowledge and belief that if you follow your bliss, and have the courage to put your work out there, commit to continual improvement, persist and persevere, you can overcome any perceived experience gaps too.

 

Finding Your Natural Knacks and Talents

Many people mistakenly believe that unless you have a piece of paper, such as a degree, you don’t have any saleable skills. This is so untrue. The world is full of people who have achieved great things without formal training. Did you know that Tony Robbins didn’t qualify as a coach?

Sometimes the best course of study is to teach yourself. Starting a business will give you loads of opportunities to do just that. Before you set out though, it’s a good idea to do an inventory of your skills.

You can learn more about valuing your natural knacks and talents and find an extensive list of ways to identify your skills, including a motivated skills inventory, in Mid-Life Career Rescue: What Makes You Happy. There is also a number of great resources online, some of which I’ve summarized below.

 

Helpful questionnaires and assessments

As you’ll know if you’ve read my other books in the Mid-Life series, I believe the Myers Briggs Personality Indicator and astrology, along with other spiritual and creative approaches, can also help confirm areas of strength.

What goddess are you? You may never have thought about it! Adopt a spirit of curiosity and discover what your goddess type says about your best-fit career, relationships, and health. Complete the comprehensive questionnaire developed by educational psychologist Sharon Turnball by navigating to—www.goddessgift.com/goddess_quiz.

Sharon notes that in his book, The Spontaneous Fulfillment of Desire, Deepak Chopra writes that within each of us is the seed of a god/goddess waiting to come to fruition—and our archetype is the cosmic blueprint of our seed. Discover your primary archetype and bring it to life, he says, and you speed up the process of revealing and fulfilling your deepest desires.

The following questionnaires, summarized below, may also be of interest: The VIA Survey of Character Strengths; Flow, and Marcus Buckingham’s StandOut strengths assessment.

 

VIA Survey of Character Strengths

At AuthenticHappiness.org, you can take the free VIA Survey of Character Strengths. This link will take you there:

www.authentichappiness.sas.upenn.edu/questionnaires/survey-character-strengths

You’ll have to create an account, but it doesn’t take long and you’ll be able to gain access to a wide range of questionnaires.

VIA Survey of Character Strengths takes around 20 minutes to complete and consists of 250 questions. After completing the character strengths questionnaire, you will gain a personal ranking of your character strengths in 24 key areas.

My top character strengths were interpreted as hope, optimism, and future-mindedness. My second strength was spirituality, sense of purpose and faith.

I found this really interesting and confirmation of what has inspired me to work as a counselor, holistic psychologist, and intuitive author.

My third top strength was said to be, zest, enthusiasm and energy. People who know me well and those who read my books would say they agree. I think it is because I am in the passion zone!

Hot Tip! Keep a note of some of the questions that are most true for you. These will help when making decisions about your best-fit career and when communicating your strengths to others

For example, when I did the survey I cut and pasted the following into my digital notebook:

  • I love to learn new things
  • When someone tells me how to do something, I automatically think of alternative ways to get the same thing done
  • Regardless of what is happening, I keep in mind what is most important
  • I have overcome an emotional problem by facing it head on
  • I can always find the positive in what seems negative to others
  • I am always busy with something interesting
  • I like to think of new ways to do things
  • I experience deep emotions when I see beautiful things
  • I must stand up for what I believe even if there are negative results
  • I see beauty that other people pass by without noticing
  • I have a powerful urge to do something original during this next year

Now that I am recreating my business and focusing on my publishing enterprises completing this questionnaire has strengthened my resolve to focus on creative writing and the completion of my book Mona Lisa’s Secret. Subscribe to my newsletters if you’d like to know when the book will be released.

I wonder what completing this test may awaken in you?

 

Flow: Using the Past to Predict Future Success

Some of the most common questions I am asked by people who seek coaching are:

  1. How can I find out what I’m good at?
  2. How can I be sure that I will enjoy it?
  3. How can I be sure that I won’t fail?

To answer these questions, the past is often a good predictor of the future. Often we just need reminding of the times and circumstances in our lives when we felt inspired or energized by something, and of the times when our skills just seemed to flow. Such times can provide clues to our passions and unique strengths and talents.

Professor Mihály Csikszentmihályi, a Hungarian psychology professor who pioneered much of the research into the times when people experience flow, describes flow as, “Being completely involved in an activity for its own sake. The ego falls away. Time flies. Every action, movement, and thought follows inevitably from the previous one, like playing jazz. Your whole being is involved, and you’re using your skills to the utmost.”

 

Take my questionnaire to discover the times you experience flow

https://www.surveymonkey.com/r/X7HCKQ8

Strengths Finder

If you purchase Marcus Buckingham’s book, StandOut 2.0: Assess Your Strengths, Find Your Edge, Win at Work, you can access his StandOut strengths assessment tool. http://amzn.to/20PMrl9.

I like the way that he groups core strengths into themes such as advisor, connector, creator, innovator, equalizer, influencer and pioneer, and others. Knowing where your strengths lie in these areas could help you decide how best to employ your talents.

I also love the comprehensive report that is generated. While the StandOut strengths assessment is focused on employees and people in the workplace the insights into the way you do things is still valid regardless of where you deploy your skills.

Myers Briggs Personality Type

I’ve always been a big fan of this tool, and I explained why in some depth in Mid-Life Career Rescue: What Makes You Happy. When going into business, knowing your personality type and preferences can help you leverage off your strengths, and contract in or employ others with complementary skills.

How extroverted are you? Do you need the stimulation of being with others to fuel your energy? I know many people who have gone out on their own only to wither and wilt with too much time alone. The opposite is also true. Know thy self, and to thy self be true.

Personality tests and ‘types’ aren’t cast in stone but are a useful way of increasing your self-awareness of how you naturally and instinctively tend to think and work. You can then build on that base to help you with your ongoing professional and personal development.

As Neuropsychologist, Katherine Benziger says, “People are happiest, healthiest and most effective when developing, using and being rewarded for using their natural gifts.” This is very true.

But it’s also incredibly fulfilling nurturing your Achilles heel and mastering new skills and abilities. If we keep doing what we’ve always done we’ll always get what we’ve always got, right? Be sure not to ignore areas in which you know you have a weakness and which, if left unaddressed, may hold you back or derail your aspirations.

Action Task! Take The Tests

Try all or just a few of these questionnaires now and see what awakens in you.

 

Astrology and Other Spiritual Approaches

Not all wisdom and self-knowledge is derived from man-made analytical questionnaires and tick-box exercises. Inject some balance into your quest to understand your Self better and consider putting your faith in the stars.

“I liked the idea that astrology believes we all are special and have unique gifts. It was at that moment that my love of astrology was born,” says my friend and expert astrologer Marianne O’Hagan.

In Mid-Life Career Rescue: What Makes You Happy, I shared her story and also noted that so many people put their faith in psychometric tests, many of which are resounding failures in predicting job satisfaction, happiness or superior performance.

Whether you’re a believer or a non-believer, taking a peek at your astrological profile can boost awareness, confirm areas of potential strength, fuel belief and instill confidence.

I’m a Libra in Western astrology and a Snake in Chinese astrology. It’s true when they say that Libran’s love harmony, balance and beauty, for instance. And it’s also true when Joseph Polansky wrote in his book Your Personal Horoscope 2015, that my interest in spiritual healing would increase.

Google ‘best careers’ for Snakes and I’m told to avoid careers where I have to work too hard. It may surprise you—I can be a bit lazy. ‘Working hard’ to me is doing something I dislike, working with people I don’t respect and who are dishonest. Working hard is not marching to my own beat. But when I’m working in the passion zone, fulfilling my purpose, now that’s a different story.

 

Pay Attention to What You Love Doing

Whatever approach you use I can’t overstate how vital it is to pay attention to what you love doing. Author Barbara Sher summed it up well when she wrote:

“If you don’t pay attention to what you love, you could overlook your greatest gifts! That love is the sure-fire indicator of hidden gifts, and it is the only way to find them.

“Skills don’t count. They’re just abilities that were useful enough to be developed. Gifts often haven’t had the chance to be developed and because of that we’re fooled into thinking they don’t exist.”

Action Task! Record Your Moment of Bliss

Pay attention to your moments of joy. Write them down, record them visually, a photo, video or some other reminder of the things you love to do. Summarize the strengths and skills you used. How could these manifest in a new business or be used to employ yourself?

“Make happiness part of your business,” writes my friend and stunningly talented photographer Carla Coulson (also a Libran) in her newsletter. Here’s what she said:

What Makes You Happy?

“This is a big question and for many people, it’s a hard one to answer.

But if you know what makes you happy in life and work, you are ahead of the game. If you plan on getting into photography don’t ask yourself where is the money and go after something you don’t like or care about. Ask yourself what is it about photography that inspires you? It’s much more rewarding to take the pictures you love every day.

Do you like the outdoors, the sea, the mountains, urban environments, taking care of people, fashion, styling, children, families, working in a studio, vintage, travel or something else?

Think about what you love doing on the weekends, is it gathering together with family and friends, walking your dog, going to the beach, cooking food, watching music, being out and about or being quiet at home.

Is there a unique way you can bring more of what you love into your photography?

If you are currently doing headshots and find it uninspiring but love all things vintage and retro is there a way you can transition into a new business and leave the mundane behind and follow your heart.

Think about how you can bring elements of what you love outside of photography into your photography business, let me give you an example.

Can you incorporate what makes you happy into your business?

For the first 12 years of my photography career, I worked with magazines shooting travel, portraiture and fashion and loved all of them equally. I was so grateful to have the chance to do so many different types of photography and to work with magazines. One day when I started feeling sick about going to the airport (believe it or not) I decided it was time to change.

I wanted to work more in Paris, so I decided to create my own photography business. I thought about all the things I loved. I adored shooting fashion, I loved the whole process, the clothes, the hair and make-up, the styling and working with a professional model and a team.

I also loved portraiture. Being with people came easy to me and I loved the portrait component of travel photography and trying to get a portrait on the run or in difficult circumstances. Working with magazines also taught me to get the shot even under difficult circumstances and years of taking images for books I had had the chance to hone my skills in different light and cultural situations.

And of course, I loved travel and always will but at that point I had needed a break to stay closer to home.

I decided to bring all these elements together to create a high-end Portrait and Personal Branding business in Paris.

I formulated my own ‘recipe,’ that had all the elements that makes me bound out of bed everyday with love in my heart. I work with a hair and make-up artist, so the portraits have a ‘finished magazine look’. I coach the clients so they have the best possible look in the image and most of them love fashion and we shoot often on the streets of Paris so I have the chance to indulge in some travel photography with a beautiful subject in the foreground.

Ask yourself is there another way of doing what you do, can you bring other elements into it to lift your photography and make it truly unique? Do you love the big outdoors or the beach? What if all your portraits of photography had that as an element? Do you love vintage and retro? Could that be a theme that runs through all your photography? Do you love dogs? What if you combined your love of the outdoors, dogs and fashion to create a unique experience for glamorous dog owners?

Write down all your loves and see if you could re-formulate what you are doing or start something fresh from scratch with a unique angle that no-one else is doing, or not in the way you would like to do it, so you will be your ONLY competitor.

Dare to dream big, you never know you might just end up doing what you truly love instead of what you think you should do.”

Carla ends her newsletter with a quote from journalist and media personality Sir David Frost, “Don’t aim for success if you want it; just do what you love and believe in, and it will come naturally.”

Chasing Her Dream

Carla Coulson is a great role model and an excellent ambassador for her brand. She left a job she hated to find her passion, and while in Italy found love in a darkroom.

She loves sharing her passion and talent for capturing beautiful moments with others too. She’s recently expanded her photography business to include personal mentoring for photographers who want to elevate their skill-set deeper.

Carla is also a great example of someone who focuses on connecting with people, rather than ‘selling’, by communicating her passion across various social media platforms, including Instagram, Facebook, Twitter and Pinterest. Her newsletters are fantastic.

I’d been following her for some time, ever since I purchased her book, Italian Joy. One day she sent out a newsletter inviting people to enjoy her for a workshop in Italy. I didn’t hesitate. I shot back a reply straight away, “I’m in!” I had no idea where I would find the money at the time. But I did.

I was lucky enough to travel with her throughout Puglia in 2014, soaking up her passion and photography skills. And I LOVED every moment. I’ve made life-long friends with other people who also chased Carla’s dream.

You can see some of my photos on Carla’s website here—http://carlacoulson.com/they-had-a-dream-and-look-where-it-took-them/

Learn more about Carla and the many wonderful things she does here http://carlacoulson.com.

Action Task! Start Smart

Identify and record any lessons you can learn from Carla’s experience that you could apply to starting, or marketing, your own business. Summarize some possible action steps.

 

This is an edited extract from Midlife Career Rescue: (Employ Yourself): How to confidently leave a job you hate, and start living a life you love, before it’s too late” by Cassandra Gaisford. To purchase your copy and learn how to follow your passion to prosperity, click here to go to your online bookshop.

Why Pursuing Your Passion Not Your Pension is The Ultimate Mid-Life Career Change Strategy

Saturday, January 13th, 2018

 

 

“The starting point of all achievement is desire.”

Napoleon Hill, Author, Think and Grow Rich

 

First things first! Start from the heart.

The first and most important commandment of choosing and growing your business is to follow your passion.

Creating a successful business that you’ll love is impossible without passion, enthusiasm, zest, inspiration and the deep satisfaction that comes from doing something that delivers you some kind of buzz.

Passion is a source of energy from the soul, and when you combine it with a product or service that benefits others, that’s where you’ll find your magic.

Kevin Roberts, former CEO worldwide of advertising agency Saatchi and Saatchi, passionately believes that love is the way forward for business. Meeting peoples’ needs, hopes, dreams, and desires, or offering something which helps them solve problems for which they’d love a cure, is good for people and its good for business.

“For great brands to survive, they must create Loyalty Beyond Reason,” he writes in his book Lovemarks: The Future Beyond Brands. Roberts argues, with a ton of facts, and emotionally evocative images to support his premise, that traditional branding practices have become stultified. What’s needed are customer Love affairs. “The secret,” he maintains, “is the use of Mystery, Sensuality and Intimacy.”

Other experts such as Simon Sinek, author of the bestselling book Start With Why, and Robert Kiyosaki entrepreneur and author of the Rich Dad, Poor Dad books, may urge you to begin with rational, head-based logic.

I’m advocating a similar, albeit less analytical approach to begin with. But the premise is similar, to create something meaningful for yourself, and for the customers and clients you wish to attract, you must believe in what you are doing. Your business idea must matter. You must know why it’s important—to yourself and to others.

“‘Why’ is not money or profit—these are always the results. Why does your organization exist? Why does it do the things it does? Why do customers really buy from one company or another?” challenges Sinek in his book.

I would add, what is its purpose? Roberts, would add, how can you make them fall in love with you and inspire loyalty beyond reason?

 

How to Find Your Why

When you discover and tap into your passion, you’ll find your why. You’ll also find a huge source of untapped potential that seems to be fearless and knows no bounds. Pursuing your passion in business is profitable on many levels.

Firstly, when you do what you love, this is most likely where your true talent lies, so you’ll stand out in your field. Passion cannot be faked.

Secondly, you will be more enthusiastic about your pursuits. You will have more energy and tenacity to overcome obstacles, and more drive and determination to make things happen.

When you do what you care most about and believe in with such a passion, your work will be not something that you endure, but something that you enjoy. More importantly, work will become a vehicle for self-expression.

Thirdly, passion attracts. As multi-millionaire businesswoman Anita Roddick once said, ‘We communicate with passion and passion sells.

Ms Roddick founded her company, The Body Shop, on one simple premise—beauty products tested on animals was cruel, barbaric, unnecessary and immoral. Millions of men and women around the world agreed.

People like to do business with people who are passionate about their products and services. When global financial services company KPMG re-branded with passion as a core theme, profitability soared. Check out my presentation on Slideshare to find out how:

http://www.slideshare.net/CassandraGaisford/passionslides-with-kpmg-slides

Hearts on Fire

The key to sound business planning begins from the inside out. First you need to determine who you are, who you want to be, and what you want to contribute to the world. In working this out, there is no better place to start than with finding out what sets you heart on fire and why.

Michael Jr. Comedy, a stand-up comedian and author, explains how discovering your why helps you develop options that enable you to live and work with purpose.

“When you know your why, you have options on what your what can be. For instance, my why is to inspire people to walk in purpose. My what is stand-up comedy. My what is writing books…. Another what that has moved me toward my why is a web series that we have out now called Break Time.”

Check out this clip from one of Michael’s most successful episodes http://bit.ly/1PnOTrH. You’ll see how working with passion and purpose awakens dormant talents and enables souls to fly higher.

“When you know your why your what has more impact because you are walking toward your purpose,” says Michael.

We’ll dive deeper into discovering your life purpose in the following chapter.

 

Surf the Web

http://www.eofire.com: Fuel your inspiration by checking out this top-ranked business Podcast where some of the most inspiring entrepreneurs are interviewed 7-days a week. Founder and host John Lee Dumas shares his journey from frustrated employee to inspired entrepreneur via video here http://www.eofire.com/about/

 

Discovering Your Passion 

Everyone is capable of passion; some people just need help taking it out of the drawer. Look for the clues. Often this involves noticing the times you feel most energized and alive, or when you experience a surge of adrenaline through your body.

Sometimes it’s the moments when time seems to fly. Perhaps it is something you love to do and would willingly do for free.

Passion is not always about love. The things that push your buttons can lead you to the things that you’re most passionate about.

Working long hours, too much stress, financial strain or a whole raft of other constant pressures can soon send you drowning in a sea of negativity—killing your passion and robbing you of the energy and positivity you need to make a life-enhancing change.

If stress is taking a toll on your life you may want to check out the first book in the Mid-Life Career Rescue series, The Call For Change. The strategies and tips in the book will help you restore the balance and get your mojo back. You’ll also learn how to boost your ability to generate ideas. Available on Amazon in paperback and eBook by clicking the following link >> getBook.at/CareerChange

If you need more help to you manage stress my book, Stress Less. Love Life More: How to Stop Worrying, Reduce Anxiety, Eliminate Negative Thinking and Find Happiness, available as a paperback and Ebook will help. Navigate to here—getBook.at/StressLess.

 

Action Task! Find Your Passion

Real passion is more than a fad or a fleeting enthusiasm. It can’t be turned on and off like a light switch. Answering the following questions will help you begin to clarify the things you are most passionate about:

  1. When does time seem to fly? When was the last time you felt really excited, or deeply absorbed in, or obsessed by something? What were you doing? Who were you with? What clues did you notice?
  2. What do you care deeply or strongly about? Discovering all the things that you believe in is not always easy. Look for the clues to your deep beliefs by catching the times you use words such as ‘should’ or ‘must.’
  3. What do you value? What do you need to experience, feel, or be doing to feel deeply fulfilled?
  4. What pushes your buttons or makes you angry? How could you use your anger constructively to bring about change?
  5. Which skills and talents come most easily or naturally to you? Which skills do you love using? What skills do you look forward to using? What gives you such a buzz or a huge sense of personal satisfaction that you’d keep doing it even if you weren’t paid?
  6. What inspires you? To be inspired is to be in spirit. What bewitches and enthralls you so much that you lose all track of time? What makes your soul sing? What floats your boat? What things, situations, people, events etc. fill you with feelings of inspiration? List all your obsessions and the things that interest you deeply. If you’re struggling to identify your interests and inspirations, you’ll find some handy prompts in the next chapter.
  7. Keep a passion journal. My passion is passion—to help others live and work with passion and to bring about positive change in the world. If you’re not sure what you are passionate about, creating a passion journal is one simple but powerful technique to help achieve clarity. Your passion journal is where manifesting your preferred future really happens. I’ve been keeping a passion journal for years and so many things I’ve visualized and affirmed on the pages, are now my living realities—personally and professionally.

Love Is Where The Magic Is

Love is where the magic is. When you love what you do with such a passion you’d do it for free this is your path with heart. You’ve heard the saying, ‘when you do what you love, you’ll never work again.’ It’s true. Work doesn’t feel like a slog, it feels energizing.

As Annie Featherston, writing as Sophia James, shared in my second book, What Makes You Happy, “When you combine your favorite skills with doing something you completely and utterly love, you come home to your True Self and find your place of bliss. The result? Contentment—and more often than not, producing something highly marketable.”

Download my free tip sheet to help you create your own passion journal here: www.worklifesolutions.nz/books/career-rescue

Passion in Business

A good way to find your own passion and identify ways to turn it into a fulfilling self-employment opportunity is to look for examples of others who have started businesses they are passionate about.

Here are just a few of many examples:

A passion for bugs! Brian Clifford is passionate about helping people and bugs. He has combined his passion into a successful business as a pest controller.

“All the rats, all the maggots, all the cockroaches all over the place, these are the things that I love doing,’ he says. His business motto is, ‘If it bugs you, I’ll kill it!”

Check out his business here >> www.borercontrolwellington.co.nz

 

A passion for bones! John Holley has turned his passion for bones into a business, Skulls Down Under, selling skeletons to museums all over the world.

Check out his business here >> www.skullsdownunder.co.nz

 

A passion for Maori food. Charles Royal’s passion for finding a way to incorporate traditional Maori foods into modern dishes led him to start his own business – Kinaki Wild Herbs.

“I had learned a lot about the bush during my time in the army and have taken that knowledge through the years, developing food tours and cooking classes using what we gather from the wild. I love organics and making something out of nothing, but you have to know what you are looking for,” says Royal. Air New Zealand now serves pikopiko and horopito in its First and Business Classes.

Check out his business here >> www.maorifood.com

 

“Passion is Everything-If You Don’t Have It You Will Not Succeed”

A love of good food and a lifelong dream to open their passion-driven business in London fueled Wellington restauranteurs Vivienne Haymans and Ashley Sumners’ move to the UK.

“We both felt we had gone as far as we could with our business in New Zealand and wanted to move further afield,” says Vivienne.

“I came here for a three-month holiday, secretly wanting to stay longer and build a business overseas. On arriving I discovered that London seriously needed a restaurant like our Sugar Club in Wellington. There was nowhere in London doing anything like it. I called Ash and a year later he also moved to London after selling our Wellington restaurant.”

They relocated the restaurant to Notting Hill in 1995, then to Soho in 1998, winning the Time Out “Best Modern British Restaurant” award in 1996 and “Best Central London Restaurant” award in 1999, along with several Evening Standard Eros awards.

Since then they have expanded and diversified their restaurant business, opening a chain of modern traiteurs (Italian-style delicatessens) that offer delicious, easy-to-prepare hand-made meals and great New Zealand coffee.

The first of these is called The Grocer on Elgin, situated in the heart of Notting Hill. Vivienne designed all three restaurants and ‘The Grocer on’ stores.

Like many people following their passion Vivienne and Ash faced significant barriers before finally making it big.

“It took Ash and I seven years to fulfill our dream of opening The Sugar Club in London. When we first arrived there were huge premiums being asked for restaurant sites.

Then, with the early 90s recession they were giving restaurants away but, like now, the banks were not lending. We had no property assets at the time, limited funds, a reference from our NZ lawyer, accountant and bank manager and a handful of NZ press clippings. The banks wanted property assets and UK business records. No less.”

Just when it looked like the obstacles were insurmountable, their passion for great food and design, the quality of the produce, and the integrity of its production, produced lucky fruit.

“We were offered a site by a landlord that we had had dealings with in the past. He liked what we did and gave us the lease. We developed the old Singapore Pandang into the Notting Hill Sugar Club. I borrowed an extra £5000 from my mum and paid her back in a month. It was an instant success and well worth the long wait.”

Vivienne says that following their passion is an important ingredient in their success.

“Passion is everything—if you don’t have it you will not succeed. It is hard work; your passion will pull you through the seriously bad times, which will always occur.”

Hot Tip! Gathering your own examples of passionate people and businesses is a great way to build confidence and generate your own business ideas.

Here are some things that other people who are self-employed are passionate about:

  • Creating BusinessesEntrepreneurs Melissa Clarke Reynolds and Eric Watson
  • AirportsGraham is an airport designer
  • BoatsBill Day runs a specialist maritime service business
  • BeautyJoy Gaisford, Designer
  • FoodRuth Pretty, Caterer and food writer
  • AstronomyRichard Hall, Stonehenge Aotearoa
  • DesignLuke Pierson, runs a web design business
  • RocksCarl created Carlucciland—a rock-themed amusement park
  • PassionCassandra Gaisford helping people work and live their passion! www.cassandragaisford.com

Here are some things that some businesses are passionate about:

  • Animal Welfare and Human RightsThe Body Shop
  • TechnologyMicrosoft, Apple
  • Helping peopleWorklife Solutions, Venus Network
  • EqualityThe EEO Trust, and the Johnstone Group
  • The EnvironmentThe Conservation Department
  • HoneyThe Honey Hive
  • ChocolateChocaholic
  • Pampering OthersBox of Chocolates and East Day Spa

 

Tune In To Your Body Barometer

What pushes your buttons or makes you angry? Having my manager threaten to ‘smash my head in,’ and working with others who were bullies and tyrants, the relentless pursuit of profit at the expense of caring for people, and numerous work restructurings, motivated me to gain my independence.

That and getting shingles—something I wrote about in my first books, The Call for Change, and also What Makes You Happy.

Shingles was definitely my body barometer sending me a red alert! As was seeing my colleagues suffer heart attacks.

As Neale Walsch, the author of Conversations with God, says, “Judge not about which you feel passionate. Simply notice it, then see if it serves you, given who and what you wish to be.”

So, as I’ve mentioned earlier, rather than become bitter, I thought how could I use my anger constructively to bring about change?

I decided I wanted to help people find jobs that made them happy, and I wanted to help victims of workplace bullying. That was my why and my what.

Stepping Stones to Success

I started a career counseling business for an established workplace counseling organization before going out on my own.

Working as an employee first gave me the confidence to fly free. I became more motivated when the CEO changed and the new boss tried to manage me. Increasingly, the job began to frustrate me.

It lacked challenge, my salary was capped, and I was finding it increasingly difficult to balance childcare. The final clincher, however, was when I did the math.

I worked out my hourly rate as a full-time salaried employee, versus what they charged me out per hour, and how much business I was bringing in for them, and came to the conclusion they were buying my skills, but they weren’t paying me enough. I could work less and earn and achieve more if I employed myself. I started to feel excited!

 

Action Task! Tune into Your Body Barometer

Notice the times you feel strong emotions. These could be annoyance, irritation and anger. Or they could be a sense of excitement, a state of arousal, a feeling of limitless energy, a burning desire, a strong gut feeling, a feeling of contentment or determination. Notice these feelings and record them in your passion journal.

Go deeper. Ask, “How could I make a living from my passion?” or “How do others make a living from things that excite or motivate me?”

Explore possibilities. Even a simple Google search, or generating ideas with others could get you started down the right path.

** FREE BONUS **

If you haven’t downloaded the free copy of the Passion Workbook, download it here >>

 

This is an edited extract from Midlife Career Rescue: (Employ Yourself): How to confidently leave a job you hate, and start living a life you love, before it’s too late” by Cassandra Gaisford. To purchase your copy and learn how to follow your passion to prosperity, click here to go to your online bookshop.

The Effortless Path to Manifesting Your Business and Career Goals

Friday, January 5th, 2018

 

I love this picture that my daughter Hannah shared recently—it illustrates so powerfully the life-changing magic of creating a Passion-driven business and career planning journal.

When she pasted images of oracle cards in her passion journal she was only 12. Now a beautiful woman in her late twenties, and after many, many horrid work experiences (she would often ring me up in tears—after being bullied shouted at, and working in toxic work environments), she’s now a soulful entrepreneur. Check out her new passion and purpose inspired business as a Spirit Conduit and Intuitive Healing Coach, https://www.hannahjoyspirit.com.

The Effortless Path to Manifesting Your Business and Career Goals

Are you thinking of starting a business? Would you love to employ yourself but have no idea what to do or how to begin? Or do you have an existing business but yearn for a fresh start? This ultimate guide contains all of the obvious and not-so-obvious best practices of creating successful businesses. Think of this guide as your key to manifesting a prosperous business easily.

First things first: start from your heart.

Growing and creating a successful business is impossible without passion, enthusiasm, zest, inspiration and the deep satisfaction that comes from doing something that delivers you some kind of buzz.

Unlock your unique wealth code. Ignite your passion and purpose!

The first and most important step to choosing and growing your business is to follow your passion. Passion is a source of energy from the soul, and when you combine it with a product or service that benefits others, that’s where you’ll find your magic and transformational success.

Kevin Roberts, former CEO Worldwide of advertising agency Saatchi and Saatchi, passionately believes that love is the way forward for business. Meeting peoples’ needs, hopes, dreams, and desires; or offering something which helps them solve problems for which they’d love a cure, is good for people and its good for business.

“For great brands to survive, they must create Loyalty Beyond Reason, he writes in his book, Lovemarks: The Future Beyond Brands. Roberts argues, with a ton of facts, and emotionally evocative images to support his premise, that traditional branding practices have become stultified. What’s needed are customer Love affairs. “The secret,” he maintains is the use of Mystery, Sensuality, and Intimacy.”

Your passion-driven business planning journal is the perfect place to begin your love affair.

The easy Passion-Driven Business Journal four-step template won’t chain you to a fixed way of doing things. You’ll have the freedom to dream, create, plan, and structure your beautiful business how and when you like.

Discover the Secret Successful Entrepreneurs Are Using to Create Their Way to Wealth…

Using the 10x Passion-Driven Prosperity Strategy

You’ll learn how to:

• Discover your passion and purpose

• Define your criteria for work satisfaction and happiness

• Develop Grit: The power of passion and perseverance

• Be inspired, gain clarity, and plan for success

• Manifest success easily

• Create a passion-driven business—working from home or anywhere in the world

 

Create Your Passion-Driven Business Today with This Easy-to-Follow Guide and Follow Your Passion to Prosperity!

 

This is an edited extract from The Passion-Driven Business Planning Journal: The Effortless Path to Manifesting Your Business and Career Goals by Cassandra Gaisford. To purchase your copy and learn how to stress less and love life more, click here—

viewBook.at/PassionBusinessJournal

 

 

 

 

 

 

 

 

Follow your passion and purpose to prosperity—online coaching program

 

If you need more help to find and live your life purpose you may prefer to take my online course and watch inspirational and practical videos and other strategies to help you to fulfill your potential.

Easily discover your passion and purpose, overcome barriers to success, and create a job or business you love with my self-paced online course.

Gain unlimited lifetime access to this course, for as long as you like— across any and all devices you own. Be supported by practical, inspirational, easy-to-access strategies to achieve your dreams.

To start achieving outstanding personal and professional results with absolute certainty and excitement.

Click here to enroll or find out more— https://the-coaching-lab.teachable.com/p/follow-your-passion-and-purpose-to-prosperity

Mid-Life Career Rescue 2018

Tuesday, December 12th, 2017
 
I’m super excited to be creating a revised version of the books in the Mid-Life Career Rescue series. And I’m thrilled that Sheree Clark, a healthy living (life) coach, is sharing her amazing story of mid-life reinvention. Sheree Clark followed her enthusiasm—her passion for helping others and sharing what she had learned through her own life challenges led her to start her coaching business. The seeds of change were also cultivated during a stressful time in her life and her former job.
 
“Fork in the Road is truly a crescendo of all of my life experience. I work with my clients to transform their health, reclaim vitality and mental focus, and help ensure they gain clarity on their vision and purpose. These are all things I have done for myself over the course of the last 6+ decades of life,” she says.
 
“My current business began after I decided to leave the agency world and (my now-ex) behind.During my time owning the agency, I had taken a variety of classes simply out of an interest in personal development. Many of the courses had to do with health, nutrition and emotional maturity.
 
Eventually, as I became less interested in the marketing work and more involved in the business of human potential, it became harder to rally enthusiasm for owning an agency.
 
Finally, just as we were preparing to commemorate 25 years in business together, I told my partner I wanted to exit our partnership to begin something new. At that point, I still wasn’t certain what my new work would look like, but I knew it wasn’t fair to anyone (most especially me!) to stay where I knew I was no longer fully engaged.
 
So, in essence, I quit—and then I figured it out.”
 
If you’d love to quit your soul-sucking day job, or would value some help figuring out your next move, you’ll love the expanded 2018 edition. More news soon about this new release. If you can make it to Wellington, New Zealand in Jan 2018, or Bali, Indonesia in Aug 2018 I’ll help you first hand! Contact me for more details – cassandra@cassandragaisford.com

From Chained to the Office, to Freedom in the Country—How to Manifest Your Dream Career or Business

Thursday, November 30th, 2017

 

“What counts for me, in business and in life, is making a difference. That and having fun. Okay, it’s not always fun. Sometimes it’s b***** stressful,” says Laurie Wills, a mortgage expert with a passion for butterflies.

“But work feels less like a slog when I get to help awesome people make their dreams come true. I’m lucky to have clients I’m proud to call friends. Of course, the odd bottle of champers I’m sometimes sent goes down a treat too.”

But Laurie yearned to be free from the confines of an office. He wondered if he needed a break from the industry. But then after analyzing what he really needed to be happier at work it came down to two central themes. More freedom and control.

He sold his shares in his first mortgage business, and after a short break, started a new business, Awesome Mortgages. With a vision for the future, and a blueprint about how he wanted to operate, he re-engineered his processes. An early adopter of new technology, at the time of writing, he remains one of very few, if any, mortgage advisers working remotely.

“It was exciting to see some of my clients make a move to a warmer climate, and I thought, ‘that’s what I want to do too.”

It was an audacious move that definitely paid off. Together with his partner, they left Wellington and moved onto their own lifestyle block, overlooking the magical Bay of Islands in New Zealand.

It was a dream that wouldn’t have come true had he not spent time early on in his career planning, getting clarity about how he wanted to live and work in the future. But the move wasn’t without some apprehension.

“How will people feel if we’re based in the Winterless North,” I wondered. “Will they balk and walk if they can’t do business over a caffeine shot? What about the tie, the dark suit, the polished shoes? Will a T-shirt and shorts send the wrong message?

“I thought it could, but my partner, said, ‘Trust me. It’s what you do, the results you get, and the integrity you do it with, that attracts people to you, and keeps them coming back. That, and all those razor-sharp deals.’

“We kept our dreams alive by creating a manifestation board on the fridge. One of the captions we pasted was, ‘Thriving Up North.’ And that vision has come true. The financial years since making the move have been the biggest, most financially successful in my career as a mortgage expert.”

In the first year alone after swapping his pinstriped suit for shorts, Laurie helped his clients purchase in excess of $65 million dollars worth of property. In the following two years, all records have been broken.

There is a myth that people’s highest income earning years are over after fifty, but as Laurie’s experience shows changing it up can pay big dividends.

“Best of all we’re both happier as a couple,” he says. “Plus, I’ve still been able to pursue my passions.”

Laurie’s passion is researching exotic butterflies. He is renown by many as the Indiana Jones of the butterfly world, due to his exploits and intrepid exploring in jungles, inaccessible mountains, and dangerous landscapes. He’s discovered many species new to science and co-authored several important scientific articles.

His passion sustains him, but he accepts it’s not something he can do to make the kind of living he aspires too. While he’s also passionate about negotiating the best outcomes for his home-buying clients, his day-job funds his lifestyle and passion. And now that he’s taken control back and re-engineered where, when and how he does his work he has better balance.

“Some of the negotiations I’ve concluded while up a tree, butterfly net in one hand, iPhone in the other, while in Papua New Guinea. I’ve also helped people buy homes while I’ve been high in the mountains of war-torn Bougainville.

“Then there were the mortgage negotiations made all the sweeter while I was swinging in a hammock in Fiji. But most of my help has been given while enjoying my own slice of paradise back home. I really do think the warmer climate has given me superpowers when it comes to getting the best outcomes for my clients.”

Yip, there’s a myth in the mortgage industry which Laurie has happily proved wrong, that you have to don a tie, work relentless nights and weekends, and invade peoples’ privacy by going to their homes.

By making positive changes in his life that better reflect how he wants to live and work he’s proved recent research conducted by the University of Cologne right—happier people earn more money and that makes life even sweeter.

In the next chapter, we’ll summarize the key themes and help you find your sweet spot.

This is an edited extract from The Passion-Driven Business Planning Journal: The Effortless Path to Manifesting Your Business and Career Goals by Cassandra Gaisford. To purchase your copy and learn how to stress less and love life more, click here to go to your online bookshop.

stress less this holiday season

Thursday, November 16th, 2017

 

Shortly, I’ll be sharing my strategies for a stress-free Christmas and holiday season with a journalist from the New Zealand Herald. It’s a super important topic – so many people find it hard to switch off.

Here’s an easy to implement strategy to help boost your joy over the holiday period:

 

The Life-Changing Benefits of Unplugging

 

“Setting aside protected time each day for direct interaction with people—or for solitude and meditation without the interruption of a Facebook feed or a stream of texts—instinctively feels like a good thing.”
~ John Swartzberg, M.D.

“We’re suffering a sleep crisis,” warns Arianna Huffington, co-founder and editor-in-chief of The Huffington Post and author of The Sleep Revolution: Transforming Your Life One Night at a Time. The chronic need to be “plugged in” is hurting our health, productivity, relationships, and happiness.


Are you suffering from information overwhelm? Are you permanently attached to your device? Does the thought of unplugging send your anxiety spiraling? What if you miss something? What if….what if…

What if you shut it all down and stepped away for a day, a week, a month or more? Consider taking time out to unplug, take a step back, forget about what is expected, forget about what you may be missing, and think about you may be gaining.

Like any addiction, unplugging can be a struggle at first, but the benefits are worth it. Besides the main benefit of being able to enjoy much more hassle-free, uninterrupted time, here are seven other wonderful and lesser-known upsides you’ll notice from making the decision to unplug regularly:

Increased awareness. When was the last time you were fully aware of the beauty that surrounds you? When you unplug you blitz major distractions. You begin to notice small details in people, things, and places that you never really noticed before.

Clarity. Unplugging reduced brain overload. Technological over stimulation overwhelms your mind, reducing your cognitive reasoning skills.

Improved memory retention and mood. Even just detoxing from technology for a day once a week is enough to give your brain a reboot, which can improve your memory and lift your mood.

More brain power. Spending less time being a slave to technological stimulation, provides more time to focus on doing activities that can grow your brain cells—such as indulging in an enjoyable hobby, learning a new skill, visiting a new place, having new experiences, going for a relaxing walk.

Enhanced relationships. Disconnecting from your perpetual tether to iPhones and laptops can do all kinds of great things for your real-world connections with families and friends.This is a no-brainer, but one so many people seem to miss. Putting your device away and giving the people you are with, rather than your device, your undivided attention tells people they’re important to you.

Enhanced productivity. Do you really need constant access to your social notifications, Facebook updates, your email inbox, a bunch of tabs open in your web browser and all sorts of other things to feel in touch and in control? Accumulating interruptions steals peace of mind and minimises your ability to get things done. Any time you’re interrupted from a work-related task by something from your phone or computer, it can take as long as 45 minutes for your brain to refocus.

Mindfulness. When something interesting starts happening, what’s your first reaction? Do you whip out your phone, start snapping photos and begin sharing on social media? Or do you savor the moment and delight in being in the moment? When you unplug, you force yourself to be more present.

“A natural side effect of unplugging is that you stop missing out on what you should be enjoying for yourself, rather than trying to tell everyone on social media about it,” says author Elise Moreau.

Are screens the problem or a symptom?

“It’s become part of our culture to think that being too plugged in’ and too dependent on our devices is the root of our problems, rather than a manifestation of other problems,” says John Swartzberg, M.D.

“Is constantly checking your phone during dinner with your family causing you to be less close to them? Or are you constantly checking your phone because it’s a convenient way to avoid conversations? Are you anxious and having trouble sleeping because you’re spending too much time online? Or are you spending lots of time online to try to tune out your anxiety?” Swartzberg asks.

None of this is to say that Swartzberg thinks it’s a good thing that so many of us are so constantly connected to our devices. “If we spend too much time staring at a screen, the life that is happening right in front of us—our kids’ childhoods, conversations with our partners, work that we can do to help make the world better—may just pass us by.”

 

Call to Action

Get to the heart of why you’re spending so much time connected to technology. Isolate the benefits and issues, and then make a call whether you need to schedule the time to unplug.
Learn polymath Tim Ferris’s 4 steps to lifestyle design: definition, elimination, automation, and liberation. Watch it here: http://bit.ly/1nTs7jq

 

This is an edited extract from Stress Less. Love Life More: How to Stop Worrying, Reduce Anxiety, Eliminate Negative Thinking and Find Happiness by Cassandra Gaisford. To purchase your copy and learn how to stress less and love life more, navigate to: getBook.at/StressLess to go to your online bookshop

How You Can Think Like Leonardo da Vinci and Unlock Your Creative Potential

Thursday, November 9th, 2017

Whenever I’m in a slump or needing an inspirational boost I turn to people who are smarter or more skilled than me for good advice.

I’ve done the same with qualities I’ve wanted to develop, like patience. “What would Mother Theresa do now?” I asked many years ago. Mother Theresa wouldn’t shout! She wouldn’t lose her cool. She’d send loving kindness and smile. And that’s what I did whenever I got frustrated.

Leonardo da Vinci was super smart! As I wrote The Art of Success: How Extraordinary Artists Can Help You Succeed in Business and Life, I applied the strategies I’m sharing with you to help me finish this book and make progress with my historical novel, Mona Lisa’s Secret

If you’ve been procrastinating, experiencing self-doubt, feeling fearful, or just getting in your own way, you’re in good company, Leonardo’s been there. I’ve been there too—as have many successful people. Guess what, getting in your own way is normal!

I promise there are solutions to the problems you’re currently facing—and you’ll find them in the pages of this book.

Dig into The Art of Success and let Leonardo da Vinci be your mentor, inspiration, and guide as he calls forth your passions, purpose and potential.

Through the teachings of Leonardo, extensive research into the mysteries of motivation, success and fulfilment, and my own personal experience and professional success with clients as a holistic psychologist, The Art of Success will help you accelerate success. Together, Leonardo and I will guide you to where you need to go next and give you practical steps to achieve success.

I was once told that I had the soul of an artist. Actively discouraged in childhood, for a long time I’d closed off that side of me. I began my career as a bank-teller, then as an accountant, then as a recruitment consultant, followed by more ‘business-minded’ careers. I even spent time in prison—on a work assignment.

Each time I went further and further away from who I truly was and the things that gave me joy. Leonardo was luckier—he was encouraged to pursue his natural inclination. My hope is that after reading The Art of Success you will too.

Whether your calling is the world of commerce or seeking answers in the stars, it’s never too late to be yourself.

Step into this ride joyfully and start creating your best life today.

Here are just a few of Leonardo’s success strategies:

 

THE POWER OF PASSION

If there’s no love, what then?

~ Leonardo da Vinci

Without love you don’t have energy. Without energy you have nothing.

When people are pursuing something they are passionate about their drive and determination is infinite. They become like pieces of elastic able to stretch to anything and accommodate any setback. People immobilised by fear and passivity snap like a twig. They lack resilience.

Passion gives people a reason for living and the confidence and drive to pursue their dreams. Leonardo was a man of many loves and deep obsessions. These passions imbued him with infinite energy—powering his creativity, courage, resolve and tenacity.

As Leonardo once said, “No labour is sufficient to tire me”. Even when he was exhausted by life, his passion sustained him.

Your Challenge

What will passion do for you?

The really important stuff is not in my résumé. It’s what has gone on almost unnoticed in the secret chambers of the heart

~ Isabel Allende, author

 

YOUR SOUL’S DESIRE

Men who desire nothing but material riches are absolutely devoid of that wisdom which is the food and the only true riches of the mind.  So much worthier is the soul than the body, so much nobler are the possessions of the soul than those of the body

~ Leonardo da Vinci

Leonardo described himself as an inventor—it was fundamental to his success. He was a visionary, always searching to understand what was and what could be.  In his quest to create and invent he sought knowledge and wisdom above all else. He sought to fill  his soul and he sought to be of service to the world, advancing science and other realms in the process.

Acquiring material riches wasn’t high on his list of priorities. In life as in chess, forethought wins. Decide what you really want, what you are prepared to give up for it and what your priorities will be.

Your Challenge

If you’re struggling to clarify what it is you really want notice the times your soul comes alive. Notice what excites and interests you, and keep these clues to passion in an inspirational journal.

Passion, love, bliss or joy—whatever name it goes by—is hard to define but easy to see and feel. Your body will change quickly when the richness of your soul finds you.

Here are just a few of her clues:

  • A burning desire, hunger, sense of excitement or feeling of inspiration
  • A state of arousal—a racing heart, light-headedness, sweaty palms, butterflies, breathlessness
  • A feeling of limitless energy
  • A clarity of vision
  • A sense of purpose and caring deeply
  • A feeling of contentment

I don’t believe you can ever really cook unless you love eating

~ Nigella Lawson, celebrity chef

 

LEAD DON’T FOLLOW

Once you have tasted flight, you will forever walk the earth with your eyes turned skyward, for there you have been, and there you will always long to return

~ Leonardo da Vinci

Leonardo combined what he loved with his vision and talent for fulfilling future needs. The threat of war made him design things that would protect cities. The desire for faster travel propelled his quest to find a way for man to fly. Illness and death drove him to understand the human body.

He once said, “The painter will produce pictures of little merit if he takes the works of others as his standard.”

His creations were original, and many artists of the time copied him—including Raphael. Many of Leonardo’s designs were spectacularly ahead of his time. So many of his ideas were impossible to build during the 15th and 16th centuries with the tools available and Leonardo’s financial constraints. However 500-plus years later he’s still regarded as a leader.

Your Challenge

Don’t chase the market. Create a need, or fulfil anticipated ones. Don’t be deterred if at first you don’t succeed. Do what you dream about and wait for the world to catch up. No one really knows what, or who, be the next hot thing.

Persevere with your vision. Let the beauty and imagineering you love be the work that you do. Cocoon yourself in the protective magic and power of creative, lateral, blue-skies thinking. Read and learn about other leaders and pioneers. And become the lead character in your own book of life.

You are the storyteller of your own life, and you can create your own legend, or not

~ Isabel Allende, author

 

This is an edited extract from The Art of Success: How Extraordinary Artists Can Help You Succeed in Business and Life (Book One: Leonardo da Vinci) by Cassandra Gaisford. To purchase your copy and learn more from Leonardo Navigate to here: getBook.at/TheArtofSuccess

The Gift of Longevity—how to change careers in your fifties, sixties and beyond

Monday, November 6th, 2017

 

It is a great time for mid-lifers to make the leap to a new career but for some people this means reframing their expectations of employment.

Embracing the new world of work, where it seems likely that many people will continue to work in paid employment into their late 60s, 70s and beyond means a mindset change for not just employers but also, more importantly, for individuals themselves.

Many countries and organizations are facing a critical skills shortage as fewer and fewer younger people enter the workforce and mature workers continue to opt out of mainstream employment.

Among these messages of impending disaster at a conference I attended in Italy it was refreshing to hear delegates from France, Italy and Australia reframe the issues from a problem to an opportunity and to speak about positive aging and the “gift of longevity.”

But so many of the more ‘mature’ clients I coach still feel their age is a problem. They worry that they are too old to change careers, and despair they have left it too late to change.

“My life has been a life of regret,” one of my clients said. At the ripe young age of 45, he couldn’t see much hope of improving his situation.

Similarly, Mike, a professional man in his late 50s told me he was too old to change career. He also worried that employers would feel the same way. After reading this book and some follow up coaching he changed his mindset and opportunities flooded his way.

He’s now working in a role that his friends say looks like it was tailor-made just for him.

“Some really great news—I’ve just heard I got the job I went after.  Can hardly believe it after trying to find a way into this area of work for a long time. For me it’s confirmation of the importance and power of managing my thought processes,” he wrote.

Worryingly it’s not just older workers that have pessimistic job expectations. “Don’t you do what you love when you retire?” one 25-year-old client asked me. I was stunned. “Where did you learn that?” I asked. “It’s what my mother told me,” she confessed.

“Mid-life is a time to reinvent ourselves and make new choices based on what we truly want. The challenge is to look at the changing energy with anticipation. We can throw away the roles that do not serve and open to ones that contain more freedom to be ourselves.” ~Barbara Biziou, Author

 

Are You Stuck In The Dark Ages?

Authors of You Don’t Make a Big Leap Without a Gulp: Having the Courage to Change Careers and Live Again, Mike Fitzsimons and Nigel Beckford, suggest that many people are trapped in a Depression-era mindset, thinking, “I’m lucky to have a job,” or “I’ll sit it out until I retire.”

An article in Time Magazine also confirmed the reality that many mature workers have been conditioned to expect less from the world of work. As a result, they often have negative views or expectations about the wealth of opportunity that now exists.

The reality is that there’s a huge amount of opportunity out there for people wanting more from their working lives than to grit their teeth and bear it, and for those who want to gain greater financial security. As Eleanor Roosevelt once said, “The future belongs to those who believe in the beauty of their dreams.”

Breaking Free
The greatest challenge we mid-lifers have is to actively break free from narrow views of what is possible and embrace a sense of adventure.

To gain the courage to change careers and the skills to hunt for jobs successfully requires the ability and willingness to challenge assumptions.

Changing careers mid-life also requires a healthy dose of inspiration, a commitment to careful planning and the willingness to take calculated risks.

Fitzsimons and Beckford urge middle-aged workers to rekindle a sense of adventure and embrace the wealth of opportunity that exists now for mature people in the workforce.

Their research suggests that people spend lots of time looking after their teeth and monitoring their cholesterol levels, but neglect to spend time having regular career checks.

Does this sound like you? If so, where and how do you start planning your mid-life career transition?

 

Embracing the new world of possibilities

The Association of Career Professionals International says that adopting a creative and lateral approach to career and work choices is the key to embracing the new world of possibilities.

They urge vocational guidance practitioners to encourage clients to be imaginative when thinking about ways to combine skills, talents, and interests to secure paid employment.

But being creative isn’t the way many mid-lifers have been encouraged to think about careers! You may have experienced the old narrow model of career decision-making where you were told what you could do. For example, women were told their choices were severely limited to roles such as nursing, teaching, typing or being a wife.

Or perhaps you’ve been conditioned to think a job has to be just one thing, and that this one thing, is something you only do from an office, from 9-5 or longer.

Thankfully for people today there are almost unlimited career choices, and various ways to bundle the work week.

Helping people like you think laterally and creatively about careers is my strength and my passion, but first, let’s get you started thinking positively about your life stage.

The Changing World Of Work
Over the last 10 years, we have seen unprecedented change. Globalization and technological revolutions such as the Internet and mobile devices have made it so much easier for companies and individuals to generate income anywhere, anytime.

This has led to many benefits, including a wider variety of goods and services, and a diversity of employment scenarios. Now you have an increased ability to generate income from the comfort of your own home, and greater opportunities to live and work overseas.

Len, aged 54, runs a thriving recruitment business from the beautiful serenity of his lifestyle property. Sally lives on a neighboring property, using Skype, email, and her phone, is able to manage her very successful mortgage company.

And you don’t have to be self-employed to benefit from technological and global advancements. Numerous businesses offer flexible working arrangements to attract and retain staff.

The increased level of commercial and competitive pressures has also meant that companies, and their employees, need to constantly re-invent themselves to keep up. This is great news for mid-lifers wanting to make a positive change.

The Changing World of Work Table

The list below highlights how some of these changes have impacted on work and careers. Add to this list any changes that you or those close to you have personally experienced or know of.

Can you think of any other changes impacting how we live and work? What new opportunities might any shifts in the world of work create for you?

 

Action Tasks! Aging Positively

If you’re like Mike and feel your age is against you it’s time to get a mindset shift. There are numerous ways to maintain a positive approach to increasing age. Here are just a few examples:

1.) Start collecting evidence of positive aging. Compile an inspirational mid-life file and add clippings, photos, quotes, and ‘case studies’ of people who have made it big, or are happy at work, in their twilight years. Look for your role models.

Gather at least 10 examples of successful people in your age group and above. You’ll see a few of my favorite examples in the page that follow.

2.) Create an image board or journal. Paste inspirational quotes, pictures, and clippings which celebrate maturity in the workforce and life. Motivate yourself by adding to it and looking at it regularly.

3.) Turn age into an asset. Don’t be disheartened by people who think your age is against you. Write down a list of the benefits of hiring a mature worker. Widen your awareness of the positives by asking others to add their views. Armed with your own self-belief and a few powerful strategies to market yourself, you’ll be unstoppable.

4.) Network with other like-minded people. Talk to other mature job seekers, check helpful websites, and network with organizations that provide tips and examples to help you succeed and stay positive.

5.) Get career fit. Learn a new skill or get up to date with new technology that will help you gain the job you want. You’re never too old to learn, and you may even discover a new talent.

6.) Rekindle a sense of adventure. Re-awaken dormant creative skills and adopt a playful approach to life. Take on some FTEs – first-time experiences. Can you think of anything you’d love to try? Like Carla Coulson, who in her 40’s gave photography a go, found a new passion and has now made it a rewarding career.

7.) Challenge your assumptions. Divide a page into half. List any negative assumptions you might have about your age and on the other side write some counter statements. Here’s an example to get you started:

Negative Assumptions

Employers prefer younger workers

Affirming Counter Statements

Demographic research shows that companies are going to need to recruit from a more mature labor pool

 

“There is no substitute for bravery, creative thinking, and imagination if you want a rewarding career.”

~ Peter Biggs, Former CEO of Creative New Zealand

 

Plenty Of Time To Make It Big

The encouraging news, according to some experts, is that life begins in the late 40’s. Evidence suggests that many people don’t reach their potential until well into their 50s and 60s.

American grandfather of motivational books, Napoleon Hill, whose best-selling book, Think and Grow Rich, was published for the first time in 1937, discovered from an analysis of more than 25,000 people that those who succeed seldom do before the age of 40, and usually do not strike their real pace until well beyond their 50’s.

This data should be encouraging for those who ‘fail to arrive’ before 50 and offers compelling evidence that people should approach the mid-years with hope and anticipation!

It’s never too late

Here are just a few people who have achieved success in their later years:

1) Author Helen Hoover Santmyer was 88-years-young when her book And Ladies of the Club was published. It stayed on the New York Times Best-sellers list for eight months. It was her first novel in 50 years.

2) A failure at 65, Colonel Sanders was world-famous and wealthy at 80. His father was a miner and his mother worked in a shirt factory. Harland Sanders had to give up school in the sixth grade because he was so poor.

He eventually opened a small home-town restaurant in the Kentucky hills. All looked well until the highway was rerouted and he lost everything. He was 65 at the time and faced with a future barely surviving on social security, his motivation to try again kicked in.

“My government is going to give me a hundred and five dollars so I can eke out an existence. Surely there is something I can do for myself and other people.”

Tapping into powerfully creative questions like this unlocked the key to what would be his major success—his mother’s secret chicken recipe.

Turned down by numerous restaurants at the time he turned potential failure into another inspired idea—franchises. It was an instantaneous hit, and the rest is history!

3) Fifty-five-year-old Rhonda Byrne’s life was at an all-time low. Twice divorced, her father had just died and her career was in crisis.

That was until, acting on an inspired thought, she created the DVD The Secret and later produced a book, both of which went on to become some of the biggest-selling self-help resources of all time.

At the heart of Rhonda’s inspirational series of products and resources is the law of attraction.

“Everything in your life is attracted to you by what you are thinking,” Rhonda says. “You are like a human transmission tower, transmitting a frequency with your thoughts. If you want to change anything in your life, change the frequency by changing your thoughts.”

Action Questions: How can you think positive?

Take a leaf from Rhonda’s secret to success and change any stinkin’ thinkin’ that may be lingering. Answering the following questions may help:

  1. What results are you currently experiencing that you would like to change?
  2. What thoughts would you need to change?
  3. What thoughts would remain the same?
  4. What things have supported you in maintaining a positive state of mind in the past? How could they be helpful now?
  5. Can you think of some other strategies to help you keep your mind on what you want and off what you don’t want?

“We all have big changes in our lives that are more or less a second chance.” ~ Harrison Ford, Actor

 

Client Success Story: From Unemployed to Franchise Manager

Aged 48, Ngaire returned to New Zealand after running a business in outback Australia. Things had not gone well after an economic downturn in the rural economy and she walked away from her business. Ngaire tried her hand at a few other things but realized there were few prospects for her in Australia so came home.

She returned penniless and alone with no work prospects. She was unsure if her skills were suitable for more modern careers, and initially thought about learning computer skills.

However, a friend encouraged her to read this book and work through a career coaching process. This helped her recognize and value her experience and realize how her current skills could transfer into other jobs.

Ngaire had always walked easily into work because she had lived in a town where everyone knew her and there was plenty of work.

After learning how to value and communicate her transferable skills and experience she re-wrote her resume and was successful in getting a job as a shop manager for a national food franchise. Her new employer valued her prior experience, maturity and management potential.

Ngaire achieved great success in her role and turned around many problem stores. She was quickly promoted and given more responsibility. Her pay packet received a nice boost too!

It takes courage and strength of character to leave a situation and start over again. Ngaire’s secret to success was drive, determination and a solid work ethic.

Initially despondent and fearful, she is now happy, confident and not worried about her future. Ngaire realizes that there are more opportunities out there and that she has the power to create her own luck and seize opportunities that come her way.

Her employer had the foresight to take on a mature person, and together they benefit in ways they hadn’t foreseen.

Robert Kiyosaki, multi-millionaire entrepreneur and author of Rich Dad, Poor Dad, is right when he says, “There is no one in your way except you and your doubts about you. It is easy to stay the same. It is not easy to change. Most people choose to stay the same all their lives. If you take on your self-doubt and your laziness you will find the door to your freedom.”

 

A Time Of Renewal

You are as old as you choose to feel. I know many people in their 70’s and 80’s who are still leading active work lives and enjoying a more healthier existence as a result.

“If you retire you expire,” says 88-year-old Boyd Klap who vows never to stop contributing.

Check out this video (https://vimeo.com/122707475) and watch the value of being mutually inspired and inspiring, and of maintaining a spirit of curiosity through and beyond your middle ages. You’ll see Mandy Scott-Mackie who had just embarked on a mid-life career adventure in outback Australia and hear Boyd Klap who tried retiring many times and got bored! I apologize for the sound quality—Wellington’s infamous wind got the better of us.

 

Action Task! Visualize Your Future

For some, getting older can herald more opportunities. While for others, especially those without a nest egg, or a working partner to fall back on, seeking help to reinvent their lives and careers is critical.

Whatever situation you find yourself in, going with the flow and waiting for life to ‘happen’ won’t provide the emotional and financial security you seek. Actively plan for your preferred future, because that’s where you’re going to be spending the rest of your life.

 

This is an edited extract from Mid-Life Career Rescue: (The Call For Change): How to confidently leave a job you hate, and start living a life you love, before it’s too late by Cassandra Gaisford. To purchase your copy and learn how to follow your passion to prosperity, click here to go to your online bookshop.

Train with me! Become a successful life coach – launch special!

Thursday, October 26th, 2017

 

 

 

Discover how to make money as a life coach, earn extra income on the side, and easily create your own online business using the Worklife Solutions fail-proof system & attract your first paying client in weeks.  All from the comfort of your own home – or exotic destination.

My Coaching Foundation Skills training is for anyone with a passion to make a difference in the world and to help people fulfill their potential.

You don’t need any prior experience-you will learn many of the skills and techniques that professionals like myself use successfully with clients throughout the course.

You do need a dedication to helping others and a commitment to your own continual growth and learning. You need fire in your belly and passion in your heart.

Whether you:

  • Are a single mom looking, like I was, looking for a way to balance work with career demands
  • Dream of additional income or a way to make a living working from home (or your desired exotic location)
  • Are an experienced counselor, psychologist, or mental health worker, who wants to add life coaching to your client services and work with a more positive solution-focused modality
  • Are an established businessman or woman who wants to create a more fulfilling career
  • Work as a therapist, masseuse, naturopath, Reiki healer, or lightworker and want to offer your clients new services, or diversify your income
  • Are a team leader, HR manager, or another professional in charge of staff who wants savvy, easy to implement strategies to help people achieve their potential—fast
  • Are a frustrated parent or partner who wants techniques to improve their communication skills
  • Are someone who has overcome many obstacles in their life and now wants to pay it forward
  • Have trained to become a life coach and need a refresher
  • Or, are considering becoming a life or career coach and want to test the idea first before deciding to embark on specialized training (either as a Worklife Solutions Certified Career Coach™ or Worklife Solutions Certified Life Coach!

 

In short, this course is for anyone who loves personal development, wants to learn how to be a skilled helper, improve the quality of their life and make a difference in the world—and gain a recognized qualification.

Age is no barrier, you can be in your teens, your midlife, or in the golden years of your retirement. It doesn’t matter where you are in the world. It can be living in a beautiful lifestyle block, as I do overlooking the Bay of Islands, and coaching people via Skype in Italy South Africa, Australia, Spain, America…all from the comfort of your home—or preferred exotic location.

 


To celebrate the launch of my new online coach training programme I’m excited to offer you a 30% savings if you enroll before 31 October. But wait there’s more…

I know investing in your future can drain precious financial resources, so I’m excited to be offering a launch special of 30 percent off and 12 easy payments of $67.20 per month. Wow! That’s an awesome way to finance a new career or add new capabilities to the work you already do.

Learn more about what this course offers, and watch the Promo video you’ll find here >> 

 

Latest from my blog

 My story: how my dark nights of the soul awakened my passion and purpose and helped me build a successful coaching career

http://www.cassandragaisford.com/my-story-how-my-dark-nights-of-the-soul-awakened-my-passion-and-purpose/

 

Featured student of the month: Lucy O’Connor

“Stop overthinking and take the leap.”

 

I’m excited to share Lucy O’Connor’s personal story of reinvention. 

She’s completed her foundation skills training and preparing to morph her business Monday Hustle (www.mondayhustle.com)  into something even more beautiful by becoming a life coach. As you’ll read we first connected many years ago when Lucy was a teenager. I was thrilled to hear from her again and awed by all that she had achieved.

I was also excited to learn she wanting me to help her become a Worklife Solutions Certified Career and Life Coach, but that’s not the real story. The real story is her vision for her coaching business, Monday Hustle and her deep desire to help others increase their resilience, mental wellness and give birth to their entrepreneurial dreams.

http://worklifesolutions.nz/lucys-reinvention-story-hustling-her-way-into-a-new-career/

 

 

 

Enrol now and receive 30% off!

 

P.S. – You have a full month to try out the program without risk and it only costs $96 to join today with the simple payment option.

Can’t get a job, or don’t want one? Employ yourself the fun way…

Tuesday, September 26th, 2017

“Business is not financial science, it’s about trading … buying and selling. It’s about creating a product or service so good that people will pay for it.”

Anita Roddick, Founder of The Body Shop

It’s hard to believe that I was ever an employee, feeling trapped and miserable in a job that gave me zero flexibility, capped my income and shackled my independence.

I know what it’s like to yearn for something better but to wonder if you have what it takes to make it on your own. I was a single parent, with no one else to pay my mortgage. I wanted more time and freedom to balance child-care with my own desire to have control over my own destiny. And I wanted my income to be determined by my own efforts, not by the mood or whims or dictates of a boss. I wanted to be in control, riding the winds of fortune and navigating the fluctuating economic landscape.

More than that I wanted to rekindle my passion and creativity in both the workplace and home. And I wanted to make a living doing the work I felt born to do.

Are these things you yearn for too?

I was uncertain about how I could employ myself and create a business I’d love with such a passion, that one day I would say, “This isn’t working; this is fun.”

I’m not a risk-taker. Not a reckless, foolishly optimistic one anyway. I was afraid like you might be. I doubted anyone would hire me, or that I could convince others to buy my products and services. I worried that if I severed the safety chord of a regular wage I may not be able to pay my mortgage.

I’d lost my confidence, and worse, I’d lost my self-esteem, trading in my health and happiness for the ‘security’ of a regular pay cheque. I had a mortgage to feed, and a daughter to support on my own, and so I boxed on. But I never gave up on my dream.

I started feeding my soul, like you are, by reading books like this one—by, and about, inspired entrepreneurs.

If you feel like I once did, wondering if being happy at work will ever happen for you, help is at hand. If you fear that if you leave a job you hate, you won’t be able to pay the bills, this book will help you start smart.

If you’ve bought into the mistaken belief that owning your own business will cost a bomb, or wreak havoc with your work-life balance, this book will set you straight. If worrying about the taxman or legal stuff is putting you off starting a business, you’re in for a pleasant surprise.

Self-employment is an excellent option for Mid-lifers. While some employers may consider your age or wealth of experience to be a liability, that same experience is an asset when you are running your own show.

Prospective clients and customers care more about the value you can provide than they do about your age. And running your own business can also offer you the freedom, flexibility, purpose, and autonomy you crave. Plus, if you structure things right from the outset you’ll end up with more money in your wallet.

You could do anything if you only knew what it was

I created this book for people like you who yearn for more autonomy and have ever thought, ‘I want to start my own business, but I don’t know what to do.’

This isn’t a quick-tips-start-your-business-tomorrow, follow-these-steps-in-this-exact-order kind of book. Simply put it’s based on my real-world experiences starting and growing many successful businesses, and the experiences of other people like you. Woman and men in their mid-life who want to be their own boss; to live and work with passion—and still pay the bills!

‘To create meaningful music,’ Neil Diamond sings, ‘You have to look into your own life experiences.’ The same wisdom applies to employing yourself—to create a meaningful business, if you turn to your life experiences and leverage off the things that have shaped you, you will find your passion and purpose.

Like Barry, whose bad boy behavior and close shave with divorce led him to create a business helping others save their marriage. And Joy who had no idea whether her business would be successful but followed her heart, and pursued her passion and natural talent for creating beauty in other people’s lives.

In this book, you’ll read about Dame Wendy Pye, who was dumped from her job and, vowing to prove her former boss had made a huge mistake, went on to create her own multi-millionaire dollar publishing business.

Whether you are a start-up entrepreneur, or a businessperson looking for a fresh start Mid-Life Career Rescue: Employ Yourself will help you make the right moves to choose and grow your business with confidence.

I read a book once—it changed my life: The Work We Were Born To Do, by Nick Williams. My hope is that my book will change yours.

 

Introduction

“Jobs are a centuries-old concept created during the Industrial Revolution. Despite the reality that we’re now deep in the Information Age, many people are studying for, or working at, or clinging to the Industrial Age idea of a safe secure job.”

Robert Kiyosaki, Entrepreneur and Author

 

Being self-employed was common until the industrial revolution. Then people began to pour into factories and industries and quickly relied on others to create their employment and provide the security of a steady paycheck.

But now it seems as though careers have come full circle.

In these days of limited job security and continual restructuring, increasing numbers of people are considering starting their own business. As the author of We Are All Self-Employed, Cliff Hakim notes; the only security you have nowadays is that you have a saleable skill.

 

The reasons increasing numbers of people are opting for self-employment include: greater control over their own destinies, freedom from the politics of the corporate office environment, and increased flexibility and autonomy. Others see self-employment as the only way to create a job they love, find a niche for their passions or pay the bills in their twilight years.

Research also highlights the fact that many people in their 40’s and 50’s and beyond also opt for self-employment as a way to counteract organizations that under-value the significant contributions mid-lifers can still offer. Ageism and the reluctance of some recruiters and hiring managers to hire older workers is sadly still a reality.

Sobering research suggests that many businesses fail within the first few years. With sound planning, robust research, passion, and perseverance you can build your business with confidence.

Employ Yourself will help you learn:

  • Why successful people work with passion and purpose
  • How to identify your REAL priorities
  • How to decide what to do and find an idea that will be successful
  • How to find the right product for the right market
  • How to create a passion-driven business and still pay your mortgage
  • How to identify ways to beat any skills gaps
  • How to start a business with zero start-up capital and finance your career
  • How to start your business with a ‘career-combo’
  • How to maintain cash flow and create a healthy profit
  • How to create and enjoy freedom of lifestyle
  • How to maintain balance and avoid burnout
  • How to overcome the fear of failure, boost your self-esteem and super-charge the confidence needed to make an inspired change
  • How to replicate proven marketing systems and sales strategies that Amazon bestselling authors and other successful business people use every day to find customers and increase sales
  • How to create a Lovemark and Loyalty Beyond Reason
  • How to escape the 9-5 drudge, live and work anywhere and join the new rich

For convenience, I use the terms ‘business’, ‘self-employed’ and ‘employ yourself’ to refer to any activity that means you are your own boss—whether as a freelancer, contractor, business owner or self-employed person etc.

Let’s look briefly at what each section in this book will cover:

Step One, “Choose Your business” will help you generate business ideas, and tap into your passions and life experience to work with purpose and find the right product for the right market. This will make it easier to decide what you want to do. What you’ll discover may be a complete surprise and open up a realm of opportunities you’ve never considered. Take The Entrepreneurial Quiz and determine if self-employment is the right step for you, and learn how to boost your chances of success.

Step Two, “Mind Your Business,” take a realistic preview of entrepreneurial life. Discover why many businesses fail and plan a winning strategy. Lack of relevant experience and cash flow challenges cause many derailments. Empower your fear before you make the leap into self-employment—isolate the knowledge you need to acquire and the savvy experts you’ll need on your side. This section will help you master how to get your business off to a sound start. Start small but aim high.

Step Three, “Grow Your Business,” is where the fun begins. You’ll learn how to create a ‘lovemark’—an authentic, values-driven brand that sets you apart in a crowded market, and attracts clients to you. You’ll explore ways to steal like an artist; leverage off others successful strategies; and develop your business in light of your passions, enthusiasms and life purpose. Are you ready to start your business and be your own wonderful boss? Try the Ready To Start Your Business Quiz and find out.

Step Four, “Thrive Like A Pro,” explores some of the steps needed to develop a professional mindset. You’ll learn how to minimise obstacles, challenge your fears, overcome resistance, blitz stress and avoid burnout by achieving greater balance, joy and fulfillment.

Mid-Life Career Rescue: Employ Yourself concludes with showing you how to identify your point of brilliance. I’ve also included a link to three free workbooks:

  • The Passion-Driven Business Planning Journal Workbook, will help you plan an inspired vision for your business and life and tap into law of attraction and intention principles to manifest business success
  • The Powerful Goal Setting Workbook will help you break your goal of self-employment into manageable steps
  • You’ll also improve your decision-making and take the stress out of changing jobs with my Making Decisions and Choosing Your Best-Fit Career

All these workbooks are resources from Passion Driven Work and Free To Be Me—my career and life coaching programmes. Yours for free! You can find out more about these programmes here: http://bit.ly/1Sb5GUx

 

Choose and Grow Your Own Business with Confidence

You don’t always need buckets of money, or the courage of a lion, to start your own business. Plenty of successful entrepreneurs have started their businesses on a shoe-string budget and launched new careers while combining salaried employment. Many have felt the fear and launched their business anyway.

I was in my mid-30’s, a single parent, holding down a steady job when I started my first business, Worklife Solutions. I was worried and fearful that I’d fail, but I did it anyway. It’s one of the most creative, joyful endeavors I’ve ever done. Since then I’ve created many more businesses and helped people all over the globe become successfully self-employed.

Like Lisa, who shares her story in this book, and other budding entrepreneurs who’ve taken a strategic route to finance their businesses.

When I first started out in business over a decade ago, I thought about all the people I knew or had read about, that were successful in their own business. What I found applies now, as it did then. The list below is what they have in common. As you read this list think how many strategies could apply to you:

They were doing something they loved; their passion drove them.

Making money was not their sole motivation. Their businesses grew from a desire to serve others; they were not trying to force something on others or to make a killer sale. Instead, they wanted to make a positive difference and create something of value. They didn’t badger people into buying their goods or service.

  1. They cared about whether or not they could help a prospective client. If they could, great. If not, they were either quietly persistent until they were needed, or they moved on.
  2. They planned for success. Their business and marketing plans were living documents and they managed their finances extraordinarily well.
  3. They shared. They communicated their vision, goals, and plans with those important to them, and they researched their clients and stakeholders constantly to learn how to do things better together.
  4. They listened. They listened to their staff, their families and their clients. Then, and only then, when they understood their issues, fears, needs and desires did they offer a solution.
  5. They started smart. When employing others, whether on contract or as salaried staff, they hired the right people for the right job. And, when necessary, they gave their people the training, systems, environment, and recognition to do their job well.
  6. They took calculated risks. They always looked before they leaped, but they leaped nonetheless. Courage and confidence were something they built as they went.
  7. They believed in themselves, or faked it! Even professionals doubt themselves—but they don’t let self-doubt win.

“You have to believe in yourself. Even when you don’t, you have to try,” encourages Serena Williams, tennis super-star and 21-time Grand Slam champion.

“There are moments when I am on the court and I’m like, ‘I don’t think I’m going to be able to do this’. But then I fortify myself and say, ‘I can, I can’—and it happens. If you believe in yourself, even if other people don’t, that really permeates through and it shows. And people respect that.”

If the strategies above sound like things you can do, or are willing to try, chances are self-employment is right for you. But to double check, try the following Entrepreneurial Personality Quiz.


The Entrepreneurial Personality Quiz

Do you have the right personality to be an entrepreneur? Or are you better suited to being a Franchisee? Would contracting suit you better? Or is paid employment really the best option after all?

Before committing yourself to starting your own business of any type, you need to ask yourself whether you have what it takes.

The following quiz is written as though you are still in a salaried role.

 

This is an edited extract from Midlife Career Rescue: (Employ Yourself): How to confidently leave a job you hate, and start living a life you love, before it’s too late” by Cassandra Gaisford. To purchase your copy and learn how to follow your passion to prosperity, click here to go to your online bookshop.

How to do it scared—even if you don’t have the courage of a lion

Monday, August 21st, 2017

 

 

 

Most of the successful people I know made massive leaps toward more fulfilling futures despite their doubts, fears, and anxieties.

I know I did. When I started my business I had no idea whether anybody would even come to me for guidance—let alone pay me.  I was a single mum struggling to pay my mortgage. I didn’t have a safety net. When I look back on my life I’m amazed at how far I’ve come. I built several successful businesses, uprooted my life and moved to the end of New Zealand and I’ve reinvented my career as an author and intuitive coach. But guess what? Everything that I do, I still do scared.

What gave me the courage and confidence to change? An obsessive desire to follow my passion to prosperity.

Does this resonate with you? One of the simplest ways to boost your courage and confidence is to read a book that guides and empowers you to make changes. It worked for me and it will work for you. Talking with a career coach made a massive change too. Suddenly I had somebody on my side, cheerleading me along.

Right now, I’m super excited to be coaching amazingly, incredible men and women who want to live lives of significance. Women, like Lynnie Galloway who is training with me to become a Worklife Solutions Certified career and life coach. It’s so much fun helping her develop her brand and business, The Treasure Chest. And importantly, it’s rewarding to share my passion and skills with her and know she will be helping others follow their passion to prosperity too. Read more about Lynnie’s story here—http://www.cassandragaisford.com/rebirthing-a-new-career-lynnies-reinvention-story/

And then there’s the amazingly energetic and uber-inspiring young woman, Lucy O’Connor who is reinventing her career and recreating her business Monday Hustle. ““Stop overthinking and take the leap. You’re never too young for a career change!” she says. And she’s walking the talk—and she’s doing it scared! Read more here>>http://www.worklifesolutions.nz/lucys-reinvention-story-hustling-her-way-into-a-new-career/

One of my biggest tips to help you have the courage of a lion is to follow your obsessions. Check my latest blog post here>> http://www.worklifesolutions.nz/become-audaciously-obsessed-how-passionate-obsessions-empower-your-productivity-and-prosperity/

Or be inspired by other phenomenally talented men and women—and who better to spotlight as we bask in the energy of the Leo new solar eclipse than Coco Chanel—born under the sun-sign of Leo. Here’s a small excerpt from my book, The Art of Success: How Extraordinary Artists Can Help You Succeed in Business and Life (Book Two: Coco Chanel)

AWAKEN THE SEER

If you were born without wings, do nothing to prevent them from growing

~ Coco Chanel

Several years ago when I was in New York I stumbled on a book that was to change my life—Psychic Living: Tap into Your Psychic Potential, by Andrei Ridgeway.

“In this technological day and age filled with busywork,” Ridgeway writes, “many of us neglect our psychic potential. Our instincts are repressed and our inner voices buried.

“For many people, the word ‘psychic’ is so titanic, they can’t accept it. They don’t realize it’s a normal state of being, that as a lover, and a friend, we use this part of ourselves all the time.”

Some people claim Coco Chanel was intuitive to the point of being psychic. She could see into the future, spot needs for which there would later be demand, and had a brilliant knack for creating the right product at the right time.

Some ways to awaken your psychic potential include:

  • Meditation
  • Yoga
  • Aromatherapy
  • Mindfulness
  • Prayer
  • Heart-based spiritual practices
  • Free-writing/journaling
  • Reading oracle or tarot cards—something which Coco did regularly

Your Challenge

How could you awaken or strengthen your psychic potential?

Engage all your senses so you can feel, taste, touch, smell and hear your future.

I have always been able to see what others were unable to see; and what they did, I did not see

~ Salvador Dali, artist

 

To succeed, we need role-models..”The Art of Success” inspired by Coco Chanel gives you that! The Art of Success: How Extraordinary Artists Can Help You Succeed in Business and Life (Book Two: Coco Chanel) is available in print and eBook from Amazon – navigate to here getBook.at/CocoChanel

DEVELOPING A  MILLIONAIRE MINDSET

Or does your mindset need a boost? I know my mine does. I’ve been working like a trojan this year. As I write to you now, I’m excited to share that n just a few hours I’ll be boarding a plane and flying to Bali, Indonesia with my mum. For two glorious weeks, we’ll be doing girl bonding. I can’t wait to tell you all about my travels to this magical, mystical island.

If you can’t get away, rejuvenate your mind, body, and soul with my new book, The Prosperous Author: How to Make a Living With Your Writing, Book One: Developing A Millionaire Mindset

“While my book may be complete and receiving more traction than I could possibly have hoped for, I now find myself worrying about my ability to do the promotion and ‘selling’ of it that I’m led to believe is expected of me. Self-Doubt.  This is more scary to me than having the book read and I will use your inspiration to teach myself the confidence I am going to have to find and deliver on in the coming months. Your book is brilliant work,” wrote author Heather, whose soon-to-be-released book The Tattooist of Auschwitz wrote, after reading my book, The Prosperous Author: How to Make a Living With Your Writing, Book One: Developing A Millionaire Mindset.

Heather also shared the below, including how her daughter-in-law, who is not a writer, benefitted from reading, Developing A Millionaire Mindset:

 

I started reading this when you first sent it to me, got sidetracked quite early on, too much going on over here both with family and publishers.

I went back to it on Wednesday in the right frame of mind and couldn’t put it down.  Not only could I not stop reading but when I had finished it I went back to page 1 and read a second time.   I just knew I’d only fully absorbed 50% of your wonderful advice and wanted it all.   My son and daughter-in-law, plus 2 little ones were around today and at one point my daughter-in-law was lamenting the pressures on her both at work and as a mother.  She is a very senior economist for the state government working outrageous hours and with immense pressure on her as she manages the State health budget, the biggest in the government.  I gave her my ipad and told her to flick through your manuscript and read what she thought might help her.  She disappeared into another room for an hour and came back thanking me and saying she felt empowered to make changes, not for financial reasons, but to get her life back on track and determining what is really important for her and her family not her employer.

Part of my pressure has been getting my manuscript, again, into a publishing mode.   Dymocks, the largest bookstore franchise in Aust are having their annual conference in Sydney in 2 weeks time and they asked if they could showcase my book.  This put the pressure on to get an ARC ready and to the printers.  This happened only on Friday.   Attached the ARC cover FYI.

While my book may be complete and receiving more traction than I could possibly have hoped for, I now find myself worrying about my ability to do the promotion and ‘selling’ of it that I’m lead to believe is expected of me.   Self-Doubt.  This is more scary to me than having the book read and I will use your inspiration to teach myself the confidence I am going to have to find and deliver on in the coming months.

Brilliant work girl.

 

These comments and those below in response to my questionnaire have been incredibly fulfilling to receive, but they are also a reminder of how books can literally change lives—one word at a time.

THE PROSPEROUS AUTHOR FEEDBACK QUESTIONNAIRE

Question 1.a.)

What did you like about the sample/book and why? (if anything!) 

 

response:

How you brilliantly tied together your opening quote on each chapter with your own thoughts, expanding on the statement in a fun and totally digestible manner.

 

Question 1.b.)

 

Would you be willing to write a short comment that I can use to help market The Prosperous Author Just one or two sentences—or more.

Your reader testimonial and comments for marketing:

Cassandra has crafted a book that is not only easy to read, digest, provoke self-evaluation and encouragement, but is entertaining and enjoyable to read on every level, in every chapter.  You just know she has ‘walked a mile in your shoes’ and is willing to share her experiences and invites you to ‘walk a mile in hers.’  She motivates and inspires while challenging the reader in a gentle way to seek the best in themselves and go for it.  Love your passion Cassandra, you have my admiration for what you have achieved and for what you encourage others to achieve.

 

Question 2.

Do you have sense of what is at the heart of The Prosperous Author How does this feel, as a reader? Could this be improved? What suggestions would you like to offer?

Your response:

Giving each reader the permission to be themselves.  Yes learn from your many amazing anecdotes, look for and find what is hindering or stalling you, the reader, from advancing, always staying true to your individual passions, beliefs, faith.  At all times in the writing process dream big, find ways to obtain and maintain self-belief in your abilities, and push to expand them.  Don’t wait for opportunities to present themselves get off your butt and seek them out

 

Question 3.

What was your favorite chapter? Could this be improved? What suggestions would you like to offer?

Your response:

Your Health is your Wealth.   Maybe because I’m at the older end of the spectrum I took this chapter on board and realized I need to do more for not only my physical health but mental health.

 

Question 4.

Did I miss anything? Was there a topic that you would have liked included? What suggestions would you like to offer?

Your response:

You aced it girl.  Nothing missing from my perspective

 

Question 5.

Are they any places where I went on too long? Was anything boring? Repetitive?

Your response:

  1. Short, sharp, succinct and to the point.

 

Question 6.

Were any sections too short?

Your response:

Maybe the one on Allow no Doubt.  Attitude, attitude, attitude plays a huge part in how I approach everything in life, my writing in particular.

 

The Prosperous Author: How to Make a Living With Your Writing, Book One: Developing A Millionaire Mindset is available in print and ebook for Amazon here—
getBook.at/TheProsperousAuthor.

 

Read more of Heather Morris’s inspiring journey to global publication and how she summoned her inner-lioness here>> http://www.cassandragaisford.com/how-to-finish-a-book-film-script-or-any-other-stalled-project-knock-the-bugger-off/

Click here for instant access to your FREE Productivity Hacks Checklist

Mid-year sale – how you can change careers, boost motivation and empower your success for less

Thursday, July 13th, 2017

 

MORE PASSION and PROSPERITY LESS GROUNDHOG DAY!

Mid-year sale – how you can change careers, boost motivation and empower your success for less

Are you looking for the perfect motivational kick-start book? Look no further. My self-empowerment eBooks will fire the flames of desire, clarify your best-fit career and life direction, improve your relationships and empower your courage to go for your dreams.

Give in to your enthusiasms this month with my Follow Your Passion to Prosperity collection, with 40% off all my eBooks you’ll be up all night! Feel the burning desire in your heart with 40% off and buy now.

Navigate to my author page on Amazon—Author.to/CassandraGaisford. Chose your favorites, and enjoy straightaway—in less than two hours be on your way to sculpting a new way of living. 

Email me your receipt to go in the drawer to win a FREE FOLLOW YOUR PASSION TO PROSPERITY COACHING SESSION! 

Be quick! Sale ends TODAY!

 

BUT WAIT! THERE’S MORE! All #1 Amazon books in The Mid-Life Career Rescue series are FREE. Two days only! Navigate to my author page on Amazon—Author.to/CassandraGaisford

 

 

#MidLifeCareerRescue #BeBoldForChange #MondayHustle #FollowYourPassionToProsperity #changinglives #WorklifeSolutions 

Follow Your Passion to Prosperity!

Saturday, July 1st, 2017

FOLLOW YOUR PASSION TO PROSPERITY!

I’m so excited to be taking part in Ande Anderson’s Prosperity Summit. Ande, MS, RD, Co-Founder of AVAIYA & The Truth About Prosperity, is passionate about helping people become financially free. It’s Day 10 of the summit and my interview airs today!

In my interview with Ande you’ll learn the following:

-Residual Income benefits of being a self-published author
-Fast-track strategies to challenge limiting beliefs
-Tools to program your subconscious and empower your spiritual mindset
-Powerhouse techniques to develop an abundance mentality that attracts wealth

If you haven’t subscribed click here—
http://www.avaiya.com/bedosucceed/?ap_id=cgaisford

Blank bookcover with clipping path

It’s great timing with the release of my new book, The Prosperous Author: How to Make a-Living With Your Writing Book One: Developing A Millionaire Mindset.

The reception of the book has been better than I could’ve imagined (100% are 5-star reviews!).

Here are snippets of just a few of the reviews on Amazon:

“What I really like about The Prosperous Author is that it is a great book to read before you even put pen to paper. There are a zillion books on the market which tell us how to market and publish our books. This book stands apart from the rest in that it gets your head in the right mindset to create the best possible book. The prosperous author is overflowing with wonderful motivating and thought provoking quotes from bestselling and award-winning authors as samples and inspiration. This may be Cassandra’s finest book yet.” ~ Mimi Emmanuel, author The Holy Grail of Book Publishing

“A lot of great insights on how to become a more positive, passionate and prosperous writer. I loved the second part of the book “Cultivate a burning desire”. It really motivates me and inspires me to see how successful writers think and act.” ~ Thibaut Meurisse, blogger

“The Prosperous Author is a great read that really dives into the mindset of what it means to not just prosper financially but to live a successful and well-balanced life based on health, happiness and close relationships. This book is definitely for the reader who lacks self-esteem and wants more of it, wants to overcome perfectionism, or has doubt and uncertainty and needs to break beyond these barriers. The Prosperous Author can show you how to do all of that. This book is well-written, structured and serves as an excellent resource for authors and people looking to fill up their lives with positivity for achieving their goals and objectives. A definite “Good Read” recommendation.” ~ Scott Allan, author Do it Scared

If you’ve finished the book, would you mind sharing what you thought? Please take a moment to add a brief, honest review of  The Prosperous Author: How to Make a Living With Your Writing (Book One: Developing A Millionaire Mindset) here

Develop A Millionaire Mindset Today!

Even if you’re not an aspiring writer there are loads of mindset strategies to help you deal with life, build greater resilience and persevere with your dreams. In fact, recently I put some of the strategies I share to good use after a terrifying encounter with a violent intruder—something I’ll tell you more about later!

If you think would be a good fit for your friends, fans, clients etc.—please share this newsletter and link.
getBook.at/TheProsperousAuthor.

To your peace and prosperity!

 

P.S. Reviews go a long way to help books we care about and that make a difference reach more people. Please add your review here.

P.P.S. Free for a limited time! Order your copy of Developing a Millionaire Mindset today, email your receipt, and receive the following FREE bonus materials. Click here before the deal expires—getBook.at/TheProsperousAuthor.

BONUS GIVEAWAYS

Order The Prosperous Author: Developing A Millionaire Mindset eBook, save and send me your receipt, and receive FREE special bonus gifts!

 

The Prosperous Author 5-Part Video Mini-Course

FREE copies of my Amazon best-sellers:

Find Your Passion and Purpose

Box Set Mid-Life Career Rescue Series

The Art of Success: Coco Chanel

Click here for instant access to your FREE Productivity Hacks Checklist

How to finance your writing career

Wednesday, June 28th, 2017

FINANCE YOUR WRITING CAREER WITH THESE SIMPLE AND SAVVY STRATEGIES

You may not have the cash at the moment, and the economy may not be ideal, but that doesn’t mean your mind can’t be working on your ideas and creating the way to a better future. Look for opportunities in every climate. That’s leverage

~ Cassandra Gaisford

Many people dream of writing a book or making a living from their writing but say that lack of spare cash is holding them back. They prevent themselves from choosing what they want to do because they fear there won’t be the necessary money or support to allow it.

But money doesn’t have to be an obstacle to seeking more fulfilling work. Financing a career change, despite all the obstacles in your way, involves a conscious commitment to move forward, and a willingness to think laterally and pragmatically about a range of financial options.

There are many different ways to finance a career change including: consolidating debt, future-gazing and demand creation, career combo-ing, seeking investors, using equity, reducing outgoings, generating extra cash flow, and applying for funding.

The discipline needed to reprioritize your finances will be easier, and the sacrifices more bearable, if you allow your desire to drive you. Let’s take a closer look at some of the possible financing options:

 

Rewrite your goals. List all the benefits making a change will bring. These may include better health, more money in the longer term or improved relationships with loved ones.

 

Assess your current situation. Get an accurate picture of all your outgoings and expenses. Consolidate debt. Seek financial advice if necessary.

 

Get a reality check on your future plans. Is there a current or future demand for your writing? Could you create one? What is the true cost of making a change? Isolate costs against benefits: cash in against cash out. How much money do you really need to spend and create?

 

Earn more. Think laterally to create cash flow. A job doesn’t have to be a full-time thing. Can you finance your career by doing a career-combo, working in a variety of different ways or for several employers? As you’ve read, many people work at several jobs to earn extra cash.

 

Generate extra cash flow by increasing the money you earn. Some possible strategies include: negotiating a pay rise in your current position; taking on a new higher-paying role; or turning a hobby into cash flow.

New Zealand based, USA Today bestselling historical romance author Bronwen Evans, for example, took on a high-paying, high-pressure, one-year communications contract to allow her to take a year off so she could pursue her dream of becoming a full-time novelist.

 

Seek investors. Use other people’s money to create the momentum you need. Remember there’s good borrowing—borrowing to increase wealth, and bad borrowing—borrowing so you can consume more. Most people spend all their spare income on non-asset-producing consumption.

Banks, family members and friends are all possible sources of investment income. Sam Morgan, who established the on-line trading company TradeMe, convinced his dad to back him, and earned millions of dollars in return. You may not pay back millions, but if your idea is sound, your investors can sleep at night knowing they will be repaid.

 

Utilize equity. Burt Munro, whose story was made famous in the movie The World’s Fastest Indian, mortgaged his home. Could you use the equity in your own home to finance your career? If you don’t want to re-mortgage you could try asking for a mortgage holiday. Many banks allow 2–3 months of no mortgage payments.

As fashion designer Calvin Klein once said,  “I took the risk of putting my money on the line for the company.” Are you prepared to do the same thing?

 

Share the load. Who else has a stake in your success? Perhaps they may be able to inject more cash into your joint cash flow or pitch in and share the family load. New Zealand romance author Leanna Morgan asked her husband to take on the day-to-day family commitments so she could focus on her writing. Today she’s a USA Today bestselling author who sells up to 300 books a day and has legions of fans in America. She’s also the CEO of her own publishing company. In just two years, Morgan has gone from an unknown writer to one who earns over $200,000 a year, allowing the mother-of-two to give up her job as a Libraries and Arts Manager to concentrate on her writing. She recently shared with me that her goal is to make a million dollars, and more, from her writing.

“If anyone had told me two years ago that I’d be able to resign from a job I loved to become a full-time writer and publisher, I would have smiled and thought they were slightly crazy. But believe it or not, that’s what happened,” she told journalist Anna Kenna.

“Her success has not been without sacrifice, including little sleep and less time with husband Tim and her two children, aged 12 and 17,” Kenna writes in her article.

“I’d be up at 5.30am, getting in a few hours of writing before work, and writing in the evening when everybody else was asleep.”

So she could devote herself to writing, Leanna’s husband Tim shared more of their responsibilities.

“Tim took over running the house and organising our children,” Morgan says. “He did it to support me, but also because he could see the potential benefits of my success for the whole family.”

Sharing the load, hard word and commitment have yielded success beyond her and her family’s dreams.

“It’s taken away the financial stress, allowed us to take a nice holiday and to look forward to a future we never considered possible,” she says.

Find out more about Leanna Morgan here www.leeannamorgan.com and read the rest of this article, including why it’s a brilliant time to be an independent author, here >>

 

Reduce outgoings. Review your current commitments and expenditure. Proactively look around to make sure you are getting the best deal possible on your insurance, mobile phone plans, mortgages and other regular financial commitments. Take note of your savings and squirrel the extra money away for a rainy day.

John shopped around for a better deal on his household insurance and saved himself over $600 annually in premiums. He also negotiated an installment plan with creditors so that he could increase his credit debt repayments, saving over $5,400 in interest charges annually.

 

Get funded. Many people and organizations offer sponsorship and various forms of funding to help people pursue their dreams. Without the help of a grant from Creative New Zealand, author Lloyd Jones may never have written Mr Pip—the same book for which he won the prestigious and lucrative Man Booker Prize. The book was later made into a film.

Check out crowdfunding as an option, as Heather Morris initially shared in the chapter Knock The Bugger Off. Her attempts to finance her film script lead to a multi-national publishing deal.

 

Multiply your income streams. When authorpreneur Kevin Kruse made the move to self-employment he decided to record his financial success, complete with the highs and lows by publicly sharing his income reports on his blog. There’s lot of inspiration for anyone about to embrace change here:

http://authorjourneyto100k.com/income-report-december-2015-and-full-year/

Like many business people, Kevin knew early on, that having a variety of income streams would help him manage cash-flow.

“I went into this whole thing knowing that to make the money I wanted to make I would need to diversify my income. I knew I’d need to spend time speaking, creating online courses, and marketing.”

It is a common and successful strategy used by many business people, especially those working creatively. Ruth Pretty, for example, is a chef, newspaper columnist, cookbook writer, wedding venue provider, caterer and cooking school tutor. The common theme? Her pursuits all center around her passion for food.

Amongst other things, photographer Carla Coulson is a portrait photographer, magazine photojournalist, tutor, and travel photographer. At the time of writing, she has retrained as a life coach and now offers creativity coaching and wellness workshops.

Italian designer Giorgio Armani has a flourishing clothing empire, a swag of luxury hotels, a music production company, and an interior design business. And these are just a few of his multi-billion-dollar revenue lines.

I am a self-empowerment author, coach, holistic psychologist, romance writer, brand manager, and novelist of art-related historical fiction. I also write marketing materials (blogs, newsletters, website content etc.) for small businesses, and train people to become certified life and career coaches.

As my writing income grows I’m making a conscious decision to spend less time in some of these areas and more in others.

You may wish to focus on one income stream, but if this doesn’t work for you, consider diversifying. This will help you ride any fluctuating financial currents.

 

Remind yourself that money is not a measure of your true worth. Clarify what’s important to you. As Richard Branson said, “I don’t work for money, that’s too shallow a goal.” Lucky for him his passion for having fun has netted him millions—as it has for James Patterson and other prosperous authors.

Whatever path you choose, be sure to work with love. Sonia Choquette, author of Your Heart’s Desire echoes this view: “When you work with love you draw others to you. Embrace this truth. The reason for this is that love is the highest vibration on earth. When you work with love people feel it, are helped by it, and return to it. That’s why love is the best marketing tool around. Because it is so attractive, it pulls right to you what you need.”

 

The Money or Your Life

His Holiness the Dalai Lama, once said, “Choose a job that allows the opportunity for some creativity and for spending time with your family. Even if it means less pay—it is better to choose work that is less demanding, that gives you greater freedom, more time to be with your family and friends, engage in cultural activities or just play. I think that is best.”

This really spoke to me and was one of the primary reasons I chose to scale back my successful international consultancy. Time is more valuable to me than money. I can always find ways to get more money, but it is impossible to find more than 24 hours in any one day.

Be careful what you chase. Is it more money, or a better quality of life? With planning, it just may be possible to do both says Timothy Ferriss in his bestselling book, The 4-Hour Work Week.

His central premise is to automate everything so you can live and work independently, free from a fixed location. If this is something that appeals to you I highly recommend picking up a copy of his book.

We’ll also dive deeper into simple but savvy productivity strategies in Book Two, of The Prosperity for Authors series, Productivity Hacks: Do Less & Make More.

In this book, you’ll learn how to work less and produce more, including powerhouse productivity tools you can harness to help you finish what you start, create new books and take them to market so you can sell them faster.

 

Mining for Gold

Brainstorm or list as many ways as possible that you could finance your career. Seek suggestions from others to widen the possibilities. Ask your way to success.

Check out this interesting article http://tommorkes.com/the-complete-guide-to-crowdfunding-your-book/.

Read a copy of my book Mid-Life Career Rescue: Employ Yourself and find out how one man financed his career and reclaimed his life.

 

This is an edited extract from The Prosperous Author: How to Make a Living With Your Writing (Book One: Developing a Millionaire Mindset by Cassandra Gaisford. ORDER THE EBOOK TODAY, SAVE and SEND YOUR ORDER CONFIRMATION AND RECEIVE YOUR FREE BONUS GIFTS—Click the Amazon link here getBook.at/TheProsperousAuthor

Develop A Millionaire Mindset Today!

Click here for instant access to your FREE Productivity Hacks Checklist

NEW RELEASE. The Prosperous Author: Developing A Millionaire Mindset

Thursday, June 22nd, 2017

For anyone who has dreamed of becoming an author.

For anyone who wants to make a living from books.

For anyone who wants to release the fear of failure, get motivated and achieve success. . .

This is the book to make your dreams a reality.

 

In my new book The Prosperous Author: Developing A Millionaire Mindset I reveal dozens of insights based on survey research, my professional achievements and the success secrets of extraordinary artists, authors and creative entrepreneurs like Tim Ferriss, James Patterson, Paulo Coelho, Nora Roberts, Arianna Huffington, Oprah, Isabel Allende, and many more.

It’s one thing to write a book, it’s another thing entirely to make a living at it.

Developing a prosperous mindset is the foundation skill from which all else follows.

So many famous stories are about having belief in yourself and achieving your potential.

But in many of us, there is a hesitant skeptical part of ourselves that knows, “I probably should believe in myself more, but what if I am deluding myself? What if I’m not good enough?”

I know this feeling very well. For many years I struggled with a negative mindset. I started books and other writing projects and never finished them. I told myself I wasn’t good enough. Who did I think I was writing a book? What if I failed? What if my books never sold? And loads of other messages that kept me stuck in a soul-sucking day job I hated. But, using the techniques I share in The Prosperous Author: Developing A Millionaire Mindset I’m not only making a living from my writing but I’m inspiring other people to follow their dreams too.

Perhaps you’ve bought into the myth that you can’t make money from your writing. For years, the fallacy of the starving artist has pervaded our culture, leaching into the minds of creative people and stifling their dreams.

But the evidence-based truth is that the world’s most successful authors and artists do not starve. In fact, they thrive by leveraging off the power of their millionaire mindset and capitalizing on their creative strengths.

The Prosperous Author: Developing A Millionaire Mindset is a blueprint for mastering five principles of success.

By fuelling your desire, mastering your subconscious mind, maintaining optimum health, empowering your relationships, making a commitment to turn pro and slaying obstacles, you’ll elevate your attitude to success itself and create the ultimate mindset.

 

Though it was written for writers, the principles and strategies can be embraced by business entrepreneurs, actors, dancers, painters, photographers, filmmakers, and thousands of others around the world who want to enhance their mindset

A must read for anyone who wants to make a living from their writing, or earn extra income on the side!

ORDER THE EBOOK TODAY AND RECEIVE YOUR FREE BONUS GIFTS—Click the Amazon link here getBook.at/TheProsperousAuthor

BONUS GIVEAWAYS

The Prosperous Author 5-Part Video Mini-Course

FREE copies of my Amazon best-sellers:

  • Find Your Passion and Purpose
  • Box Set Mid-Life Career Rescue Series
  • The Art of Success: Coco Chanel


Develop A Millionaire Mindset Today!

 

ORDER THE EBOOK TODAY AND RECEIVE YOUR FREE BONUS GIFTS—Click the Amazon link here getBook.at/TheProsperousAuthor

23 ways to turn up the volume on your success

Sunday, June 18th, 2017

Would you like to remove the psychological blocks keeping you from succeeding in your business?

Would you like to learn practical steps to make more money as an entrepreneur, that you can apply right away?

 

If you answered yes to either or both of these questions, you won’t want to miss the upcoming Be, Do, Succeed Global Online Conference. 

My friend Ande Anderson, MS, RD, Co-Founder of AVAIYA (AVAIYA is the creator of transformational films and courses such as The Truth About Prosperity, MPower: Empowering Women in Business & Beyond, Leap!, The Gratitude Effect, and more) – is hosting this FREE, business-changing event from June 21st – July 1st.

Ande will be interviewing me and 22 other success leaders that will share:

•       Cutting-edge tools and techniques to help you reveal and remove limiting beliefs standing in your way of entrepreneurial success

•       Practical, applicable steps that you can apply right away, to help you increase revenue in your business

•       And so much more!

There are 23 speakers in all including: Lynne McTaggart, Hale Dwoskin, Jeanna Gabellini, Debra Poneman, Morry Zelcovitch, Kristen Howe, Mark Waldman, Cheryl Wood, David Perdew, Ken Stone, Val Silidker, Arianne Traverso, Dr. Andrea Pennington, Cassandra Gaisford, Wendi Blum, Burge Smith Lyons, Bernadette Logue, Kelly McNelis, Jacquie Somerville, Morgana Rae, Dr. Kim D’Eramo, Michelle Villalobos, & David Cameron Gikandi.

And of course, yours truly! You can watch my interview on June 30.

Mark your calendar and go get registered right here. 

After you register, keep an eye out for Ande’s email for specific details on accessing the interviews.

And no matter what your current situation is…

Whether you’re a seasoned entrepreneur looking to take your business to the next level…

Whether you’re just starting out in your business and need support and How To’s…

Or whether you have a job and you’d like to make additional income in your side business…

You’re not going to want to miss a minute of the Be, Do, Succeed Global Online Conference. This 11-day event is completely free to you!

Watch the inspiring video and go here right now to register. 

P.S. These video & audio interviews will be recorded and will be available at no charge after each show for a limited time so you won’t miss a thing. Sign up right now, while it’s fresh on your mind…

 

Did you enjoy this post?

Subscribe to this blog, and sign up for Cassandra’s newsletter for inspirational tips and strategies to live your best life. Click here to claim a FREE copy of Find Your Passion and Purpose>> http://eepurl.com/bEArfT

 

 

Creating Space to Thrive: Get Unstuck, Reboot Your Creativity and Change Your Life

Wednesday, June 7th, 2017

“Your Challenge – Dream big. Everything starts as someone’s daydream. Fuel your verve—pursue the vision that sparkles. Become audaciously obsessed. Dream big but plan small. Baby steps will lead to bigger success. Anchor your dreams within your heart and feel as though they are already achieved.” – Cassandra Gaisford

I discovered author Cassandra Gaisford when I read her Career Rescue books. She writes inspiring non-fiction about how to live a creative life, pursue your passion, and make meaningful change in your life. A number one bestselling Amazon author, she also writes romance and historical fiction and is a coach and speaker.

Cassandra is inspiring because she leads by example—she follows her passion for writing and art, and she helps others find their creativity through her entrepreneurial writing business which includes coaching and speaking.

She is a fellow 9-to-5 job escapee. Read on to learn about Cassandra. You’ll find that she’s an inspiring example of a person who found space in her life to create.

Finding the place

Q: Where do you work on your business?

Cassandra: I run my business from home in a beautiful office overlooking the picturesque Bay of Islands, in Northland, New Zealand. I feel very fortunate to live and work in such an inspiring place. I also know fortune favors the bold! I’ve worked hard and made courageous and audacious decisions to get here.

I love variety. Sometimes I wander down to The Shed – an old building on the edge of our ten-acre property. Recently I’ve renamed it “the engagement room” – it’s where I work on the things I love.

Q: Did you have to clean up/clear clutter first?

Cassandra: I’m a collector. Recently I heard my partner tell someone that I collect anything related to positivity. In many of my books, I share that my deepest obsession is my passion for passion. My desk is often strewn with articles about passionate people, interesting things I have found and inspirational ideas that I’d like to work on later. This can lead to feeling overwhelmed at times, so I tend to favor clearing away distractions before working.

To stay inspired, and ignite motivation I love to place an inspiring book on my desk or an inspiring quote on my wall.

Currently, I have an open page from The Art of Success: How Extraordinary Artists Can Help You Succeed in Business and Life which is inspired by Leonardo da Vinci. I choose a new page daily to guide me and help set the tone for the day.

While responding to your questions, I’ve closed the book and reopened it intuitively at the section, “Empower Your Spirit.” I opened the page on the chapter Worship The God Within. This chapter reminds me how important spirituality and faith is to my creative practice—as it was to Leonardo, and is to so many other creative people, too.

One of my daily practices is to ensure I clear my desk at the end of the day, and write a few notes regarding the focus for the next day, celebrate my successes by writing them in my journal and acknowledging the things I’m grateful for.

This creates joy, and space in my mind, and enables me to approach the new day feeling inspired and focused—assuming I’ve also cleared my mind by meditating, completing my morning pages and walking in the morning too.

Q: How do you get inspired? Do you go anywhere to “fill your creative well?”

Cassandra: Inspiration is everywhere.  Movies, music, magazines, bookshops, on-line, in the garden. I can’t think of anywhere or anything that can’t be a source of inspiration. Even discordant things and situations can ignite a spark.  One of my wise writing friends once encouraged me to channel upsetting personal situations into my books—some of the scenes in my upcoming historical novel are my favorite because the emotion I poured into them is so intense. Nothing is wasted.

Recently I began thinking deeply about the notion of duty as a writer, as a woman, as a person in this world at this time. And I decided how thankful I am to people who have shared their creative journey—the heartaches and the joys. I am tremendously inspired by people who have to battle to be true to themselves. And I decided I wanted to ‘pay it forward’ by helping myself and others who dream of creative success.

And I wanted to do this by writing more self-empowerment books. Books in which I’ll share my journey to prosperity and the significant challenges I’ve had to overcome to be true to my art.

I’ve done this in part in my The Art of Success series of books. The Prosperous Author: How to Make a Living With Your Writing takes a more intimate look into my creative process and contains the success secrets that have helped me leave a job I hated to become a full-time author and creative entrepreneur, follow my passion and make a great living with my writing.

I also reveal dozens of insights based on survey research, my professional achievements and the success secrets of extraordinary artists, authors and creative entrepreneurs like James Patterson, Paulo Coelho, Nora Roberts, Arianna Huffington, Oprah, Isabel Allende, and other prosperous creatives.

It’s only recently I valued my writing as my gift, and it’s something I’ve struggled for over fifty years to prioritize.

Helping others also fills my creative well—I’ve heard this referred to as ‘the helpers high.’ It’s a lovely addiction to have.

I’m a woman of pristine intuition, and I work to keep it that way. Regular spiritual practice, looking after my well-being, spending time in nature, meditating, and a fascination and deep respect for the nuances of other people lives’—including their hobbies interests and obsessions and yearly overseas trips are some of the many ways I get and stay inspired.

Doing ‘a combo’ is fabulous, as I did recently when my partner and I went to Fiji for two weeks, combining many wellness strategies. We completely disconnected from social media, gave up alcohol, and absorbed ourselves in local life and nurtured our relationship.

Living a passionate life committed to creativity naturally feeds my inspiration.

My creative well was replenished when I moved away from my home of close to fifty years, Wellington to The Bay of Islands. The climate, people, and pace of life here are a wonder tonic. I truly believe everyone has their soul space—the place that most feels like their spiritual home. Never give up searching for it.

I also love beautiful magazines—Urbis, Elle, Harper’s Bazaar, Mindfood and anything committed to beauty and stories of people living inspiring lives feeds my creativity.

Other inspirational people are like vitamins for my soul. Sometimes I’ll attend workshops like the one I did in Puglia, Italy with photographer Carla Coulson. It was fabulous. You can see some of my photos here >> I’ll also chat on social media or engage their services. I guess you could say that these people are my mentors in some way.

In 2016 I invested a significant amount of time and money forging my new career direction as a creative entrepreneur. This included downscaling my coaching business and corporate work, signing up for courses and attending conferences to learn from experts in their field.

A real highlight in 2016 was meeting Michael Hauge, a top Hollywood story expert, author, and lecturer who consults with writers, filmmakers, marketers, attorneys and public speakers throughout the world. My goal was to have him sign one of my books, but I ended up building a very special friendship.

I’m also going to consult Michael again—especially for my big (secret) project which has already been suggested by a top literary agent could become a movie. I know paying for these services will fast-track my success and feed my goal to be the best writer I can. I consulted with him when writing one of my romance novels The Italian Billionaire’s Christmas Bride, and the feedback was invaluable.

Plus, I’ve signed up for a class with my guru Tim Ferris to boost my success and productivity further, How Billionaires, Icons, and World-Class Performers Master Productivity.

One of the investments I’ve also made is taking a fiction writing class with James Patterson. As of January 2016, James has sold over 350 million books worldwide and currently holds the Guinness World Record for the most #1 New York Times bestsellers. I’d love to achieve that kind of success!

Creating the time

Q: How did you find the time for working on your business?

Cassandra: When I started my coaching business, I was a single mother with a mortgage, but I didn’t let that stop me from chasing my dream. Being a single mom also fueled the desire, and the need, because I could never get enough leave to keep up with all my daughter’s school holidays!

I worked nights and weekends at first. Then when the money started to flow, I negotiated a four-day workweek. Not long after, as I began to feel more confident in my abilities to be self-employed AND pay my bills, I quit. It was a terrific day!

I, and other creatives, share more about our journey to self-employment and include a chapter about how to finance your career on a shoe-string in my book, Mid-Life Career Rescue (Employ Yourself): How to Confidently Leave a Job You Hate, and Start Living a Life You Love, Before It’s Too Late.

Q: A theme of my book is giving up something else to live a creative life and go after what you want. Did you give up anything else to spend more time on the life you want to live?

Cassandra: I’m not a heavy drinker, but I was drinking more than I wanted. I decided to take a break from alcohol in the lead up to Christmas 2016. I felt so great that in 2017 I decided to experiment with my commitment to be alcohol-free for the whole year. My partner decided to also. Many people want to quit but struggle, as we did. I will share what I learned and what really works, in my new book, Your Beautiful Mind: Control Alcohol, Discover Freedom, Find Happiness and Change Your Life.

Alcohol addiction remains a hidden and stigmatic problem marked by denial and fear. It’s also an incredible time-waster and damaging to your long-term creativity.

Other things that I quit to allow more creativity in my life includes:

-Selling my television

-Downsizing my coaching business

-Less socializing. ‘No’ is a beautiful word, plus it helps that I’m no longer drinking and so much socializing is built around alcohol.

-Procrastinating and making excuses

-Checking emails and social media incessantly; I only check in at 12 pm and 4 pm with emails, and then for only 15-30 minutes, scanning for priorities.

-Hiding my spirituality and fearing that people might think I was spooky when I talked about my love and use of tarot, oracles, Reiki, energy work, and mediums. A turning point was when a client accused me of witchcraft when I suggested she try lavender essential oil to alleviate some of her stress.

These techniques and others were good enough for Coco Chanel and good enough for me! And I’ve been rewarded—so many people have sought me out because of the spiritual and creative side I bring, combined with strong business skills.

I also gave up doing projects that are easy and neglecting passion projects which sometimes are beyond my current level of expertise, but which would challenge me and enable me to grow, and which would provide greater fulfillment.

I quit short working days and two or three-day weekends. I want to work longer— but I still am mindful of balance, which is why I am careful to take time out during the day to reconnect with those around me, even if I chose to make up the hours on the other end. I gave up saying, “I have to.” I replaced this with “I choose to” – for this is a greater truth.

I gave up the comfort rut of certainty. I bought myself three months to finish my historical art-related novel. This is the novel I pitched to a top literary agent and also to Penguin Publishing over seven years ago. It’s the book I told myself I could never write. Both expressed an eagerness to see the finished book.

There is no certainty of a contract. There is no certainty that my book will sell, or in any way repay my investment. There is only the certainty that I shall not die with regret, wondering what if.

I have given up waiting for the timing to be right, I have given up waiting for excess money. I’ve given up living without discomfort and taking on work that pays well but that I don’t enjoy in the hope that I will make money I can store away for that ‘rainy day’ when the conditions are ‘perfect to write my book.

The greatest comfort of all is being true to yourself, to the passionate stirrings of your soul. For that reason, I decided to invest in myself this year. I have given myself the luxury of time. I decided to bankroll three months out of the world. You could say I bankrolled the space to complete what many people have told me will be my greatest work. We’ll see.

Q: How much time do you spend on your business? What habits did you need to put in place?

Cassandra: I love what I do, so like the author James Patterson, working seven days doesn’t feel like a slog to me. It’s a joy, a privilege; it’s playing. I also like his comment, “Do NOT sit there like ‘Oh I don’t feel like it today. I don’t feel like it tomorrow’. Feel like it! Do it! Force yourself.”

But keeping balance and knowing as I do that without a commitment to health and well-being it’s easy to burn out and be inefficient; I’ll be keeping an eye on outcomes versus hours spent. And I’ll be investing in smart daily habits like meditation, yoga, eating well, etc.

New habits also included greater discipline to maintain focus and eliminate all distractions when I write. I’ve developed a new habit which I love—writing in thirty-minute cycles. Using the timer helps keep me honest.

Right now, one of my favorite tools for this is focusatwill.com. The developers say this will work magic because it’s “scientifically optimized music to help you focus.” I’m a big fan. I love the music and love what it’s doing for my productivity. It is incredible how much you can achieve in thirty-minute bursts when you are focused.

I gave up watching TV over five years ago. This has been life changing. It’s such a time-zapper, and most times depressing.

Health is a priority. I’m half way to my next life—I want to make sure I arrive in good shape. Alcohol is gone, coffee too, sugar—on the way out. Coming in: green and clean and raw. Meditation needs to be more regular for sure. I’ve been a meditator for over twenty years, but sometimes I forget to prioritize it.

I’m going to get up earlier at 5 am and “just do it!” This is going to be challenging, but I’m determined to make this a joyful ritual.

My writing rituals will include five, 9-hour days per week dedicated to fiction, one to non-fiction and working with coaching clients and marketing/business activities. Day seven will be a passion day—whatever I decide that will be.

Included in these commitments is prioritizing balance—relationships, health and spiritual. Meditation, romance, chilling will all factor in—including a reward trip to Japan with my partner in September to defrag and re-top up our inspiration well.

Finding the energy/mindset

Q: Did you make any changes to your lifestyle to support your new business venture?

Cassandra: Mindset and managing energy is EVERYTHING.

Meditate, eat well, exercise regularly and make room for rest to keep energy levels high. Don’t take any devices into your bedroom at night—including your phone. Only read paperback books at night (for relaxation) – not work-related research. Switch off to switch on. No working after 10 pm – it’s hard to sleep if you’re all fired up and inspired.

Move—I force myself to get out and walk every day. It helps when I remind myself how many paraplegics would love to be able to stand on their legs and go for a stroll.

Last year I purchased a standing desk, which also lowers to be a normal workstation. I love the option to stand or sit.

I purchased Dragon software to use dictation to write, and GhostReader to check errors and improve flow by using this technology to read my work back out loud. I also use Scrivener to help me structure my thoughts and writing, and have greater control over my production and outputs. It’s wonderful to be in control of my publishing success.

But this has meant dedicating time to learning new technology—but once again, you need to invest in efficient systems and processes to reap the rewards.

Other great strategies to boost a positive, focused mindset: I keep a praise file—record and look at the feedback people give you regularly. I started fifteen years ago—originally to help me overcome acute self-doubt, but now, while I need it less, it is affirming and heart-stirring to read the unsolicited feedback others have said. And sometimes when people, family included, say something hostile about my work, (like my brother who said, “Great, just what we all need – more advice from you”), knowing I have touched someone’s life, and made the world a better place, reminds me of what gives my life meaning and purpose. It makes the tougher times worthwhile.

I’m a big fan of creating a Passion Journal every year—this keeps my mind on what I do want to create and empowers my ability to manifest by leveraging off the laws of Intention, Attraction, and Desire. I have a free gift for your readers, a Passion Journal Workbook for those who subscribe to my newsletter at www.cassandraGaisford.com.

Q: Any tips for managing your time?

Cassandra: Thirty-minute bursts of activity are amazing for getting into a productive mindset.

Be strong with others who want to zap your time. Push back and check if their demands on your time are urgent. “No,” is a beautiful word.

Be a creative procrastinator – put off until tomorrow things that don’t enable you to achieve progress toward your goals today.

Combine tasks. I listen to audio books while walking, podcasts while preparing meals or doing chores or when I am at the supermarket. This helps prevent resentment when I attend to some of the more mundane things that ‘take me away’ from writing or perfecting my craft.

Delegate and outsource. In our Kiwi culture, we have a ‘do it yourself mentality.’ In the past, I tried to do it all and found it way more efficient to hand things to the pros. It didn’t always cost me more money, and when it did, I often recouped it in increased sales—like great cover design or the improved professionalism of having a passionate proofreader look over my books. I’ve been fortunate to meet many skilled people who have read my career rescue books, including a lady who was inspired to quit her job and has started an editing business. I now outsource some of my work to her.

Q: What are some of the things you tell your clients if they want to make a change and lead a more creative life?

Cassandra: Prioritize your creativity. It’s that simple—and, at times that is challenging. Isolate the barriers, blocks, whatever is standing in the way. Take an inventory and then commit to problem-solving. Intensify your desire, remind yourself of your ‘why.’ What benefits will flow? How will you feel if you never try?

Be inspired by other people who have made the leap to creativity, read their stories— people like Coco Chanel, Leonardo da Vinci, Frida Kahlo and so many others. I can’t think of one successful person who hasn’t had to fight for their dream. Conflict and overcoming obstacles in the norm – but it’s also what makes for compelling viewing and dedicated fans.

Do it scared—most of the successful creative people I know started and continued to create despite their doubts, fears, and anxieties. Follow your passion to prosperity!

Q: What is the single biggest change you had to make to support your business?

Cassandra: Invest in me. As one of my creative clients sagely said, “You have to bankroll your dreams. In the beginning, the money isn’t there.” I go into how to finance your career (on a shoestring) in a big way in my book, Mid-Life Career Rescue (Employ Yourself): How to Confidently Leave a Job You Hate and Start Living a Life You Love Before It’s Too Late.

I’ve also committed to a daily practice of feeding optimism, and aligning my thoughts with the outcome I desire, not fear. This has been a key part of my success and continues to be—it’s not something that comes naturally. This may surprise people, but I also believe it is true of many creatives.

And as I said before as I stopped waiting for inspiration, and I showed up every day to do THE Work, my muse began to take me seriously, and now she shows up too.

Find Cassandra Gaisford online, learn about her books, and read her blog: www.cassandragaisford.com and on her Amazon page: amazon.com/author/cassandragaisford

This is an edited excerpt from Courtney Kennedy’s book Creating Space to Thrive: Get Unstuck, Reboot Your Creativity and Change Your Life. Available from Amazon here >>

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Harness the biology of belief: how to unleash the power of consciousness, matter & miracles

Friday, June 2nd, 2017

I told my audience that if they changed their beliefs they could change their lives

~ Dr. Bruce Lipton, cell biologist

It’s the messages you tell yourself that matter most, says celebrity hypnotherapist and author, Marisa Peers. “Belief without talent will get you further than talent with no belief. If you have the two you will be unstoppable.”

You may not be aware of your own self-limiting beliefs and patterns, or the negative, confining impact of others’ beliefs about you. Perhaps you’ve defined your life according to what others think you are capable of or believe you should settle for.

To get at some of the core beliefs standing between you and your desired success ask yourself, “I’ll do anything to achieve (insert goal/dream) just don’t ask me to do that (insert the fear or belief that holds you back).

Acknowledge the things you don’t believe and challenge them. Interview your beliefs by asking them the following questions.

“Where’s your evidence for that?” (That being whatever you fear or hold to be true?)

“What’s the worst that could happen if you pursued your passion? How bad would that really be? How can you increase the likelihood of success?”

“What tells you that you could follow your dreams?” (a nice shift from focusing on the problem to looking for solutions instead).

“What have you tried recently that worked? What you are you doing now that works?”

“Who do you know that is happy at work? What could you learn from them?”

“How does your (supportive other) know you can do this? What difference will it make to them when you are happier and more successful?”

You’ll find other helpful strategies to challenge self-limiting beliefs in my book, Boost Your Self-Esteem and Confidence: Six Easy Steps to Increase Self-Confidence, Self-esteem, Self-Value and Love Yourself More.

I’ve also included a helpful section in my book, Mid-Life Career Rescue: What Makes You Happy. In this book, I share my experience following reading The Biology of Belief: Unleashing the Power of Consciousness, Matter & Miracles, by Dr. Bruce Lipton.

Your Challenge

So often we aren’t even aware of what our self-limiting beliefs are. If your beliefs are ingrained, or you keep sabotaging your own success, seeking help from a qualified practitioner with expertise in reprogramming stubborn, disempowering beliefs may be a game-changer

Chances are you don’t need to see a therapist to move beyond self-limiting beliefs, but if you do, go and get help. There’s magic in that

You can also learn from some of the most powerful, effective and simple techniques used by practitioners working in the realm of positive psychology and mind reprogramming—including hypnosis

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mindset the new psychology of success-faith and the millionaire mind

Monday, May 29th, 2017

As Adam Markel writes in his book, Pivot: The Art and Science of Reinventing Your Career and Life, “Just because you can’t see the steps doesn’t mean they aren’t there. There’s a word for this type of behavior. It’s called faith.”

Keep your faith strong by reminding yourself of your purpose, stay positive and keep away from cynics.

Julia Cameron, an active artist and author of The Artist’s Way and another thirty or so fiction and non-fiction books, advocates relinquishing too much effort and turning energy instead from one of stressful striving, to cultivating faith and trust.

Prayer, gratitude, acceptance and unwavering belief that everything happens for a reason, are just some of the many strategies she encourages people to embrace.

If doubt is dampening your enthusiasm and confidence and faith is something you’d like to cultivate, you’ll find strategies to empower yourself throughout my Career Rescue series.

Mid-Life Career Rescue-Three Book Bundle-Box Set (Books 1-3): The Call For Change, What Makes You Happy, Employ Yourself—available from Amazon here—getBook.at/CareerRescueBox

You may like to check out Julia’s book Faith and Will or find your own sources.

Your Challenge

Tap into the awesome power of meditation, yoga and a spiritual faith-based perspective to help you maintain a positive expectancy, manage stress and increase your intuitive, creative powers.

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How to finish a book, film-script or any other stalled project: knock the bugger off

Sunday, May 14th, 2017

 

“Giving up on telling this story was never an option for me.” ~ Heather Morris

I first met Heather Morris when she came to the Bay of Islands in New Zealand from her home in Melbourne to visit her brother, and my friend, who had been given a terminal diagnosis of cancer. As you can appreciate this was a very distressing time. Yet, as we discovered we all had a passion for telling stories, and as we shared our writing inspiration we all felt encouraged, emboldened and filled with light.

And with this came renewed hope. Not just for her brother, who was inspired to crack on with his own writing projects,  but I was also reminded of the finality of life.  For a small moment in time, we all escaped our worldly concerns and became excited by Heather’s “overnight” (not!) success with the publication and resulting worldwide interest in her novel, The Tattooist of Auschwitz.

The novel is based on the true story of Slovakian Jew Lale Sokolov, who was forced to tattoo the numbers on his fellow victims’ arms that would mark them for survival, and who used the infinitesimal freedom of movement his position gave him to exchange jewels and money taken from murdered Jews for food to keep others alive.

As Heather said to me, The Tattooist of Auschwitz is also a remarkable love story.

“BTW my book is the true story of the Tattooist in Auschwitz concentration camp and the girl he fell in love with when he held her hand and tattooed a number on her left arm, and how they survived for two and a half years in that danteesque circle of hell, got separated, found each other, married and lived very happily for over 50 years.”

I invited Heather to share her story and she generously emailed me the below:

I met Lale Sokolov in December 2003.   I was 50 years old and had been dabbling in learning and writing screenplays, he was 87-years-old and his wife, Gita, had died two months earlier. 

A friend of a friend of their son, Gary, asked me to meet Lale to hear the secret he’d kept for over fifty years and which he wanted to tell someone before he ‘hurried up and joined his beloved Gita’. 

Over the next three years our friendship grew as slowly his story was revealed to me piecemeal, often told at bullet pace with limited coherency and with no flow or connection to the many, many stories he told.  

It didn’t matter.  I fell under his spell. 

Was it the delightful Eastern European accent?  Was it the charm this old rascal had lived his life dispensing? Or, was it the twisted convoluted story I was starting to make sense of, the significance and importance of which was beginning to dawn on me. 

It was all of these things and more.  I was spending time with ‘living history’ and was being given a story to tell for which I am honoured and privileged to have been entrusted with.

Fast forward to 2017—14 years after my fateful meeting with Lale Sokolov.   It took me two years to get the story I would eventually write into a screenplay.   He got to read it and loved it. 

I sat with him and held his hand and said goodbye to him the night he died.  At that time I vowed to never stop trying to tell his story.

A film production company optioned the script from me for three years, then another two years but failed to ‘get it up’.  

I took the option back and after a rewrite started entering it in screenplay competitions around the world.  It did well, often a finalist and won the International Independent Film Awards in 2016

I was receiving comments from film executives that the story ‘not only should be told, but must be told’; that it was ‘oscar bait’.   But still no-one came forward to talk production.

Then a light-bulb moment when I decided to write it as a novel, something I had no experience with and had never written or studied as a writing medium. 

On the advice of one of my sons to help with ‘free promotion’, I did a Kickstarter campaign to  raise funds to self-publish. From this campaign a local publishing company in Melbourne approached me and signed me up. 

I attempted to write while working full-time in a large Melbourne hospital and being the accommodating grandmother to my son and his wife, my daughter and her husband and their three little ones.  

I was getting no-where. 

I’m lucky to have family living in San Diego, California who have a holiday house on the top of Big Bear Mountain.  In the middle of their winter, in six feet of snow I squirreled myself away for four weeks and as Sir Edmund Hilary said ‘knocked the bugger off’. 

The parent company of my publisher came to Melbourne in February and heard about my story.  The have now taken over the publishing, sold foreign language rights to 13 countries and done a deal with Harper Collins in the U.S. to publish there.  And the screenplay? Stay tuned—some heavy hitters in Hollywood are vying for it. 

I am now 64-years-old and about to embark on a journey beyond my wildest dreams as I travel promoting the book and hopefully in 2-3 years time a film.  

Giving up on telling this story was never an option for me.  Yes, months went by when I did nothing to further it as life got in the way.  I tell myself it is The Tattooist’s time, I had to hang in there, seek out avenues to have the story heard and eventually one paid off.  

I don’t kid myself that I’m a great writer. I am privileged to have been given a great story to tell and I hope Lale and Gita would be proud of the job I’ve done telling their story.  I have received the ultimate validation of my attempt from their son who doesn’t want a word changed.  

A lot of very talented people / editors both in Melbourne and London will produce a book which I am honoured to have my name on.  My family keep telling me they wouldn’t be doing that if I hadn’t written it in the first place.  

I have two quotes on the wall near my desk, the one mentioned above by Sir Edmund and one from one of my favourite screenwriters William Goldman who references the children’s book ‘The little engine that could’.  

“Just get the @#%&% engine over the mountain.”

Harper Collins have come on board as the publisher in the U.S. and Canada, and major film companies are bidding for the movie rights. Stay tuned!

Heather’s story is a powerful reminder not to give up on your dreams. Tenacity, perseverance, patience and the ability to adapt are big factors in her success—and many other attributes as well, including talent! She began with a film-script and then taught herself how to turn a script into a novel. She also taught herself to fund her dreams via the Internet—and opportunity then came knocking.
It’s a reminder to us all that many times you grow into your dreams, and a commitment to continual learning is essential. As is hanging onto a success mindset. As Heather said, “Giving up on telling this story was never an option for me.”
Heather also proves what Napoleon Hill so famously wrote in his classic book Think and Grow Rich, most people don’t achieve their success until their sixties and beyond.
Later, more good news came too—her brother’s cancer has taken a u-turn. The medication he is on has slowed, and in one case slightly shrunk one of the tumors in his lung, and his oncologist is extremely happy with the slow progress of the disease. Who knows what further miracles the future will bring. But we all agree—there is power in story and in creativity!
So what are you waiting for? It’s never too late to make it big!

Blank bookcover with clipping path

This is an edited extract from The Prosperous Author: How to Make a Living With Your Writing (Book One: Developing a Millionaire Mindset) by Cassandra Gaisford. ORDER THE EBOOK TODAY, SAVE and SEND YOUR ORDER CONFIRMATION AND RECEIVE YOUR FREE BONUS GIFTS—Click the Amazon link here getBook.at/TheProsperousAuthor

Develop A Millionaire Mindset Today!

Although this book was written for writers, the principles and strategies can be embraced by business entrepreneurs, solopreneurs, actors, dancers, painters, photographers, filmmakers, and thousands of others around the world who want to enhance their productivity, do less and make more.

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Ditch the 9-to-5

Wednesday, May 3rd, 2017

 

“She works hard for the money
so hard for it honey
she works hard for the money
So you better treat her right”
~ Donna Summer

Hannah quit her 9-to-5 the other day. She was working hard for her money—but they weren’t treating her right. Piling on extra work, but no extra pay. Piling on extra responsibilities, but no extra pay. Piling on their stress, but no extra pay.

But Hannah’s dissatisfaction wasn’t about pay—it was the lack of integrity and respect they showed her, including reneging on training they offered so that she could advance her career. But more than that, slaving away in a thankless 9-to-5 soaked up all the time she would rather be spending building her passion and purpose driven business.

Check out Donna Summer Live at Nobel Peace Prize Concert – yes, business-owners, treating people right does lead to a more peaceful and prosperous world!

But if you can’t find the love at work, ditch your 9-5 and treat yourself right.

Learn how in Missy Strayner’s Ditch The 9 To 5 Series

First up (today!) is yours truly sharing practical and inspirational strategies to help you work with passion and purpose.

Enrol for this amazing FREE series and check out my interview here

Missy has curated an amazing series to include TOP OF THEIR INDUSTRY EXPERTS!  21 extremely successful entrepreneurs, speakers, authors, writers, coaches, trainers and thought leaders influencers, marketing, social media and PR gurus will inspire you to see what is possible and how to overcome what is holding you back.

I’m honored and excited to be a guest speaker as part of The “Ditch The 9 To 5 Summit” and I can’t wait for you to join me!

This is a FREE 21-day online video series event and begins on May 3, 2017.  Yes, FREE! And kicks off with me.

Together with the other speakers we’ll provide practical steps to help you leave an uninspired job and pursue your passion and purpose—and make great money doing it!

Taking a risk to go after what you love is sometimes scary. But when you are ready to feel passion and purpose it’s great to know what’s possible and be encouraged by others that you also can do this.

Missy has found 21 inspiring entrepreneurs, experts, authors, speakers, trainers, coaches and thought leaders around the world to share their tips on what has worked, best practices, and practical tools to guide you and help you plan for transformational change in your life.

Get fired up to live with passion purpose and learn how to make money doing what you love.

Register now! Click here to reserve your seat to see me and the other amazing speakers on this series! I look forward to seeing you there!

Get a head start on ditching your 9-to-5 with the Career Rescue box-set. Mid-Life Career Rescue-Three Book Bundle-Box Set (Books 1-3): The Call For Change, What Makes You Happy, Employ Yourself

To read a free excerpt or purchase your copy navigate to here: getBook.at/CareerRescueBox

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