Archive for the 'Career Change' Category
Are you at a fork in the road?
Have you ever thought to yourself “There has to be more to life than this?” At some point, most of us have.
Here’s the incredible thing…
Sometimes when you’re at a fork in the road, one simple well-timed suggestion or idea can cause a major shift—the one that leads to your breakthrough.
That’s why I am so excited to invite you to join me for a free online event called What the Fork? Discover a Practical and Nourishing Plan to Feed Yourself For Health and Happiness.
Healthy Living Coach Sheree Clark is interviewing all sorts of health and lifestyle experts, and I am honored to be one of those she hand-picked to feature!
This event is a unique chance to listen to dozens of the best health, nutrition, exercise and lifestyle authors, teachers and researchers give their insights into what they have found to be true from their years of experience. Many of the experts you’ll meet arrived at their own “make it or break it moment” because of an event in their lives, and they’re willing to share what they’ve learned with you.
The experts in this series all want to help you discover the incredible opportunities you have to uplevel your own life. We believe that a healthier lifestyle is about more than just what you put in your mouth or how many steps you walk in a day. It’s about viewing yourself—and the things you allow into your life—in a holistic and integrated way.
I’m inviting you to participate as my guest in the entire What the Fork? event for FREE!
You’ll find out how to:
- Be at peace, whether you’re strolling in the garden or dealing with the tech support people
- Eat more healthfully, and without feeling deprived
- Finally get your hormones and your thyroid under control
- Address brain fog, fatigue, sugar ups and downs
- Feed your entire family—pets included—for longevity
- Follow your passion and still pay the bills
…And much, much more….
If this sounds exciting to you, you absolutely must listen in! Join me and the other experts for FREE by clicking the link below and registering today.
By the end of this event you’ll have the knowledge and the tools that will bring you the vibrant life you’re looking for! So, what the fork are you waiting for?
You’ll be able to take a wee peek into some of the incredible people Sheree has on the show. Sheree Invites you to tune into her 2017 “What the Fork?” interview series. She reveals just a few of the 30+ guests, including JJ Virgin, Jennifer Cornbleet, Joe Tatta, Debra Atkinson, Cassandra Gaisford and Joy Loverde. To enjoy the series, which begins May 1, 2017, visit www.sowhatthefork.com
This is going to be one amazing interview series, as you’ll see when you hear fabulous Sheree Clarke discuss as she profiles some of the other experts. Excited to participate in the healthy lifestyle event with @Sheree_Clark
But wait there’s more! Leonardo da Vinci and Coco Chanel both knew the importance of taking a holistic approach to success—including looking after your well-being, your mind, your spirit and your relationships. To coincide with this special summit, and to celebrate Leonardo’s birthday this month (April 15, 1452) I have a FREE gift.
The Art of Success Boxed Set (Books 1-2) Leonardo Da Vinci & Coco Chanel: How Extraordinary Artists Can Help You Succeed in Business and Life. Get two books for one reduced price of $9.99 for a limited time. Instant download here >>getBook.at/SuccessBoxset.
Learn Leonardo da Vinci’s and Coco Chanel’s success secrets and let them guide and mentor you. Three life coaches and two empowering books to help you transform your life rolled into one important resource.
P.S. You may also like to check out the Find Happiness at Work: How to Create a Successful Career Strategy. Listen to my presentation, for the Alumni Career Speaker Series 2017 here (The sound improves 20 minutes in!)
There’s loads of inspirational stories and sparkling images to uplift and encourage you to pursue your dreams.
You can see a few samples on my blog here >> http://www.cassandragaisford.com/find-happiness-at-work-how-to-create-a-successful-career-strategy
P.P.S. Each interview in Sheree’s Fork in the Road series will be available for a limited time. Register now and don’t miss a single tip, strategy or important tidbit!
Please share this blog with anyone you know who may need a boost.
Listen to Cassandra’s webinar presentation, for the Alumni Career Speaker Series – “Find Happiness at Work: How to Create a Successful Career Strategy” http://events.iteleseminar.com/?eventID=90661188 (The sound improves 20 minutes in – we were bracing for the worst storm in 20 years!)
Please feel free to cut and paste the above and share with anyone who needs a career rescue.
Here’s a few slides from the presentation, which includes strategies and tips to help you find happiness at work.
Sometimes we need a mentor to encourage us to follow a more creative path. Coco Chanel and Leonardo da Vinci share how creativity can improve your happiness, health and success in The Art of Success: How Extraordinary Artists Can Help You Succeed in Business and Life by Cassandra Gaisford.
To read a free excerpt or purchase your copy and learn more from Leonardo Navigate to here: getBook.at/TheArtofSuccess
To read a free excerpt or purchase your copy and learn more from Coco Navigate to here: getBook.at/CocoChanel
FIND YOUR NICHE – PURSUE YOUR PASSION.
Listen to Cassandra’s webinar presentation, for the Alumni Career Speaker Series – “Find Happiness at Work: How to Create a Successful Career Strategy” http://events.iteleseminar.com/?eventID=90661188 (The sound improves 20 minutes in – we were bracing for the worst storm in 20 years!)
Please feel free to cut and paste the above and share with anyone who needs a career rescue.
how I pursued a job of passion and made a BIGGER difference in this world!
I worked in roles that I hated before turning my attention and intention to finding a job I Ioved
My ‘hateful’ jobs taught me a lot about what I really needed and valued in a career
My horrible work experiences, including being threatened by a manager who vowed to “smash my head in”, helped me realise my calling—to help other people in similar traumatic work situations to survive and thrive
Being coached by Carol Galloway, a holistic and deeply spiritual, creative and insightful career coach, with a background in psychology, freed me from fear. I adapted the drawing a did with her in one of our ‘art-therapy’ sessions, to become the cover of my first book in the Mid-life Career Rescue trilogy, “The Call for Change.”
Concentrating on the skills I loved using, and asking myself: “How can I make a living from writing?” enabled me to combine my passion for writing and inspiring others by creating a range of self-empowerment books. I wrote these books as much as to help myself as to help others—which is why they are so meaningful and helpful to me
When I left the security and confinement of a 9-5 job, I created a business with the intention of becoming a ‘Lovemark’, I knew this was the only way to differentiate myself from going nowhere ‘blands.’ Like Kevin Robert’s, the former CEO of advertising powerhouse Saatchi and Saatchi (New Zealand) I passionately believed, and still do, that Love is the way forward for business
I share many of my experiences and also tools and techniques that have helped others find fulfilling careers in my Mid-Life Career Rescue series and other books available for immediate download fromAuthor.to/CassandraGaisford
I’m feel blessed to have helped so many people find fulfilling lives and careers, including training people to become Certified Career and Life Coaches
Lynnie Galloway’s personal story of reinvention is an inspiring call to action for us all. Despite her fear of letting go of a career that’s been familiar to her for over two decades, she’s preparing to transition from midwifery to becoming a career and life coach. We first connected many years ago when Lynnie approached me about training to become a Worklife Solutions Certified Career and Life Coach. But as you’ll read, she embarked on training with another provider, only to find it didn’t meet her needs.
But that’s not the real story. The real story is her vision for her coaching business, The Treasure Chest, and her deep desire to help herself and others give birth to their dreams.
I will let Lynnie tell her story, but one of the things I most love (as you’ll read below) was the way her ‘mentor’ encouraged her: “Christmas last year, my sister said to me ‘you have been telling me the same thing for about the last 3 years, it is time to do something about it’.
Every great story is drawn from intentions and obstacles. To be the hero’s and heroines of our own stories is what makes life rewarding.
Many of the questions I asked Lynnie are drawn from screenwriting legend Christopher Vogler and his guide to story structure (inspired by the work of Joseph Campbell’s “The Hero’s (and heroine’s) Journey. I’ve put some of the stages in brackets.
Why did you decide to train to be a life coach? Describe your everyday existence work wise (The ordinary world)
My everyday work existence: I work as a hospital based midwife in a medium sized Maternity Unit. I work 8 hour rostered and rotating shifts and work across the scope of practice as a midwife which includes Antenatal, Delivery Suite and Postnatal. No two duties are ever the same!! It is busy!!!
Back in April 2014, during one of my quiet times, I had read this Bible verse that jumped out at me which talked about being ‘led out’ of the place where I was working. Those verses have stuck with me over the last 3 years. Hence when I completed your passions booklet and found that none of my desires were related to midwifery now, that confirmed it to me that how much my own desires had changed in the last 3 years. Going through burnout towards the end of 2014, I realised than again that something had to change in the work situation as I couldn’t carry on as I was.
The burnout issues related very much to-
1. clash of values eg I love quality time with people but the institution dictates the boxes to be ticked off
2. Unable to get the time off that I needed for holidays
3. The acuity and busyness of the place, I don’t seem to manage that the same as what I did before. I think it is related to age and stage of life too.
What factors influenced your decision to train with Worklife Solutions/Cassandra? (call to adventure)
I had come across Worklife Solutions (Cassandra) as a training provider back in 2014 but just wasn’t sure at that time. Decided on another education provider which has provided me with a foundation in coaching but last year realised that I wanted more discussions regarding putting sessions together, evaluating and discussing this with a mentor and someone whom had been walking the talk for a long time. This was not provided by the previous education provider.
The above factors influenced me to contact Cassandra again. I was looking for a different type of training, wanting someone who has such a solid background in coaching and whom could offer more input regarding sessions planning and feedback, starting a business etc.
You initially considered training several years ago? Why did you delay? (Refusal of the call)
Last year I wasn’t in a position to carry on with coaching due to a number of factors. I did enrol again (with another provider) but as I wasn’t able to get the practical help needed and with the combined work schedule, projects and travel, my time just went!! Towards the end of the year, coaching kept coming up more and more and I knew I had to do something about it.
Who or what encouraged you to train? (Meeting the mentor)
Initially it was a friend whom suggested I should give coaching a go and it just stuck with me. I had been looking at a change in career for some time.
What was the pivotal moment, turning point or catalyst to saying ‘yes” now and committing to action i.e. enrolling, paying your fees and locking in a start date (crossing the threshold)
Christmas last year, my sister said to me ‘you have been telling me the same thing for about the last 3 years, it is time to do something about it’.
While looking at other education providers for coaching, I had also downloaded Cassandra’s free booklet on finding your passions (available to people who subscribe to the newsletter here www.cassandragaisford.com). I worked through the workbook and the light dawned when I realised that none of my passions were in midwifery now. That was ‘a light bulb moment’ or what I would call ‘a God moment’ as I had had the sense for a few years that I was been led out of midwifery. I was filled with such a sense of peace about it that I knew it was right to contact Cassandra again.
What challenges did you face? (Tests, allies and enemies)
Even though I have been a midwife for 26 years, it is what I have known. I have worked in NZ and overseas and in many challenging situations. Stepping into a new situation and the unknown and training as a coach is both exciting and challenging as I am moving outside of my comfort zones
The final destination lies ahead—what steps are you taking to prepare for successful completion? (Approaching the innermost cave)
• My plan is to move on with the life and career coaching training. Steps have been made.
• Started a journal – which includes timelines, ideas, and words of encouragement.
• Commenced reading Cassandra’s book on Mid-Life Career Rescue which I am finding helpful
What fears, if any, do you feel you must overcome? (The crisis/supreme ordeal)
Starting a business
Getting on with the coaching itself
Crossing the threshold—describe what you and your life will look like when you return with your treasure:) (Seizing the reward, The Road Back.)
At this stage, it is a bit hard to see this part. I am sure more of this will come as I proceed through the course and get on with the coaching.
What last tests do you feel you may face? How will you know you are reborn into a new and beautiful form ( The Climax/resurrection)
I am thinking about how I can grow a business and market it!!! These are foreign concepts at present.
Finally the treasure is yours. Begin with the end in mind – what does this look like, feel like, what can you hear etc – engage of the senses to make your vision/treasure real. (Return with the elixir)
I started to catch a glimpse of this when I realised that my passions had changed and was excited by this. I look forward to learning and developing as the training unfolds. I’m sure there will be more to share as time goes on.
What a wonderful sign Lynnie had during her “God moment.” A deep sense of peace is definitely sign of alignment with spirit energy and being guided toward your purpose. Wonderfully her purpose is tied to a goal which is to help others achieve transformational change.
If you’d like to learn more about how you can follow your passion and purpose and create a rewarding career, click here http://www.worklifesolutions.nz/coach-training
As Courtney Kennedy writes in her new book, Creating Space to Thrive: Get Unstuck, Reboot Your Creativity and Change Your Life, “Creativity is the missing ingredient for many of us.” Sometimes a reminder of its importance comes to us when we are most in need. As it did for my step-father Ted, a military man diagnosed with cancer and given only three weeks to live. How did he choose to spend his precious time? Surrounded by the wife and family he loved. And immersing himself in the world of water colour—a passion and talent we never knew existed.
One of the most treasured memories I have of our last weeks together was the time we spent painting, and my sharing with him what little I knew of this alchemical technique. Water colour, like life, flows where it wishes, seeping into the crevices of the pages of the stories we create and adding colour to our lives.
What drives us to create, and why—when it is so good for us—do we leave it so late?
Kennedy suggests, we just haven’t cleared some space— this may be physically, mentally, emotionally or spiritually. Ted, like so many people had been waiting for the days when he retired. While he found comfort, peace and a sense of purpose in his creativity— and a legacy in the many memories (and the few paintings) he left—as I watched him paint, a soft smile on his lips, light dancing in his eyes, I couldn’t help but wonder—”what if” …What if he had begun earlier? What if he’d had more time? What if creativity could’ve scare away cancer? In some ways it did. Three weeks became two precious extra years we all shared.
My daughter, a naturally gifted writer and intuitive healer, shared with her friends:
“3 years ago today the world lost one of its earth angels. He reminded me a lot of how I envision the Archangel Michael. Someone who was always there. Extremely patient, kind, wise and mysterious.
I was going through some of his medals that Grandma still has the other day. I know his job was always a bit of a mystery but I was taken aback to know that he was the Chief Information Officer for the New Zealand Defence force.
The importance of having a good male role model in a girls life is paramount. This man made so many things possible for not only me but for our family. He married into our family and treated us all like his own.
There’s not a day that goes by that I don’t think about him…when I hear “Hit the Road Jack” on the radio. When I see a sail boat on the harbour or when I go about my day and realise the woman I am becoming today is so greatly shaped by his influence.
Most girls see a hero in her Grandfather more often then not, but this man was like a second father to me. Cancer is a dreadful disease and Ted I’m so sorry that you were taken from us so early. It still brings me to tears every time I think about the moments we could have continued to have with you that were robbed from us.
Thinking of you especially today. I’ll never forget you Edward John Knowsley.
Hannah’s heartfelt sharing reminded me of several things—the power of creativity to leave a legacy and, importantly the power of speaking from one’s heart. And also of the way natural gifts, so readily apparent in our childhood, if nurtured can blossom and bear many, many years of fruit. Clues to passion and also to your soul purpose can come in many forms—in rekindled memories of a hobby loved in childhood, as it did for Ted. But also other people’s unsolicited praise, as feedback Hannah received below, shows. I’m not so sure it was I who taught Hannah to write, as much as it was I who gave her some space and encouragement to write. But what really matters is not who encourages and shapes your creativity. What matters is that you loved the healing arts enough to spend time with them. And that you cherished them enough to devote yourself in some way to your gift.
As the Brazilian author of The Alchemist, Paulo Coelho shared on Tim Ferris’s podcast in 2016, he creates a very strong shield around him when he creates.
“…so I can really use my time to do what I think I should do to fulfil this blessing it has been bestowed on me which allows me to live my personal legend, to become a writer against all odds Because Brazlilans don’t have a strong tradition and there are very few authors who can make a living out of writing, not in the US but over the world. However I was so committed to my work that it was my dream, it was my dream from the very beginning. I really enjoy what I do. I don’t work. In fact what I am doing is to have pleasure, and fun and social responsibility towards my readers towards myself, towards the world in what I live.
Courtney interviewed me in for her book and asked how I’d managed to be so prolific in the last few years. For me, as it is for Paulo my creative gifts are my purpose and I show them I’m serious by devoting myself to them.
But creativity doesn’t have to be about your soul’s purpose. It may just be a friend in times of need, a comfort when other elements are stripped away, a meditation and distraction when everything else seems out of control.
Why do we create? Because innate in all of us is the desire to create something of beauty, tranquility, joy. Creating pictures, for example, allows us to put into words what we feel but cannot say. What we value and which we savor. What we yearn for, but may no longer be able to possess. We don’t have to possess the genius of Leonardo da Vinci—we just have to be true to ourselves
For Ted, his illness called time on his cherished days on the sea—but in his art he sailed again, into the endless horizon, carried on a gentle wave of tranquility. We were all happy that when painting he found so much peace.
Cancer provided Ted with the space to paint. We wish it was his well-deserved retirement that had provided the impetuous. But then he loved his work so much he may well have never left. His work, dedicated to protecting lives, was his passion and provided deep purpose.
As Courtney shares in her book, the opposite is true for so many others.
Many of us work jobs we don’t like. Less than half of U.S. workers said they felt satisfied with their jobs overall according to a 2016 report by the Conference Board. 2016 Gallup figures are worse; they found that only 32% of U.S. employees are engaged with work, and only 13% worldwide. Consider that we spend 10,500 days at work (assuming five days a week, fifty weeks a year between the ages of 23 and 65). Said differently, we work 36% of the total days that we’re alive on this planet should we live to be eighty.
We spend a huge chunk of our lifetime at work, yet one out of every two of us hate our jobs. No wonder many of us feel stuck on repeat—living each day without much thought.
That’s the situation I found myself in a few years ago. I was unhappy. We all have bad days; that’s a fact of life, but it was more than that–I was deeply uncomfortable with my situation and the path down which my life was heading. It wasn’t about regret, rather something important was missing.
And, despite feeling unsettled, there was much to be grateful for—good health, loving family, my husband, friends, and living in a peaceful time. I had built a good career, but I wasn’t happy with my job anymore. Something was missing.
I lived for the weekends. Sunday nights were the worst because it meant going to work the next day. I became a bucket of angst thinking about the coming work week and all my obligations.
Then, a close family member died unexpectedly and saw friends get cancer at young ages. And I realized the stuff I’d been told all my life: “Work hard, save all you can so you can afford the big house and retire comfortably,” was not guaranteed to come true for everyone.
I started wondering what would give my life more meaning.
My WWII-generation grandparents worked hard and scrimped most of their lives, only to sit in front of the television day after day in their elder years. After retirement, when they could have traveled, they no longer desired to or even had the energy for trips. That’s not how I wanted my life to be.
I was lucky to have supportive, career-minded friends. Many were passionate about their careers and loved their jobs. But many were like me—showing up at a job they didn’t enjoy. I was nearly vegetative on weekends after a long week spent at the 9-to-5 job and hours of unpaid overtime.
“There must be more than this to life,” I said to myself. What gives your life meaning?
Why not discover what makes you happy now? Why not reconnect with the activities that drive your passion and energy so you can move toward a life where you spend time in your happy place?
How many of us wait for “someday”‘ or for some external encouragement? How many of us make the mistake we’ll have more time? Whether you dream of being a writer, a sculptor, a photographer, a painter, a carver or a gardener, or yearn to create in any shape, colour—why wait?
Pick up your tool of choice and feel happier today. As Courtney shares in her book, Creating Space to Thrive: Get Unstuck, Reboot Your Creativity and Change Your Life, “research suggests creative people are happier than everyone else. Disregard the mental image of the starving, depressed artist toiling away in a studio. Anyone can be creative.” And being creative, she adds, will change your brain, enabling you to become more resilient to stress when being creative and making art.
Ted found his happy place creating. When he died, I asked for nothing, only the unfinished painting he was working on before he passed.
For my mother, and his daughter Lisa, I framed some of his paintings. We placed them around the room where his funeral service was held. All his army comrades were astounded to learn this great mind, also yielded such artistic sensitivity and talent.
I have Ted’s paints, and his brushes, and the beginnings of a new picture—like a still life, caught in a moment of pulsing time. We shall leave Ted’s painting for him to finish, but it is as though this is the view he foresaw—never knowing that one day my partner and I would call the Bay if Islands home.
Always in our hearts (and now also on our walls 🙂
Always in our hearts (and now also on our walls 🙂 Rest in peace darling Ted—until we all see your again
Edward John Knowsley, 11 ApriI 1947 – 22 Feb 2014
Sometimes we need a mentor to encourage us to follow a more creative path. Coco Chanel and Leonardo da Vinci share how creativity can improve your happiness, health and success in The Art of Success: How Extraordinary Artists Can Help You Succeed in Business and Life
To read a free excerpt or purchase your copy and learn more from Leonardo Navigate to here: getBook.at/TheArtofSuccess
To read a free excerpt or purchase your copy and learn more from Coco Navigate to here: getBook.at/CocoChanel
David Styles is nuts about water lilies. It’s such a passion that he’s nearly run out of room for them all—so now he has bathtubs overflowing with all his loves. What’s not to love about this fabulous ‘bathhouse’ of water lilies lovingly nurtured by him. I’ve driven past this spot in Te Horo so many times and always thought it was a junk yard.
Happily my new passion for photography has opened my eyes to the beauty that surrounds us, helping me see more clearly the things so many of us pass by. I literally screeched to a stop when to my delight I took a second look at these old ‘forlorn’ bathtubs and saw the beauty floating inside.
Luck, David told me, was on my side as usually at this hour (4:30ish) the lilies would have closed (11-2 is their waking hour) and some of the lilies are so rare that many people have never seen them at all (the white one especially). And there are the lilies that Money painted when he lived at Giverney in France. Oh I do so love people with healthy obsessions – passionate people are vitamins for the soul.
This from a book on Monet:
“The water lily, a flower which flourishes only in warm swampy waters symbolized – not just in Marrarme’s poem The White Lily (1895) – the mysterious sources of life and the undividedness of being.”
The symbolism is perfect and holds a lesson for all of us. We too can be at our most radiant, our most magnicient, our most divinely beautiful—even if we are surrounded by a swamp (this may be the negativity of others, a toxic work environment, or some other muddy circumstance.
And as Vincent van Gogh so sagely advises, you can silence the swamp of your doubting mind by blossoming in the truth of your divine essence and flowering with certainty.
Follow your passion to health and prosperity
David, who loves water lilies, has created a beautiful business from his backyard bathtubs. He grows and supplies lillies for garden centres and enthusiasts all over the world. But more importantly, he credits his obsession with restoring his health following a heart attack.
Following my own obsession for passion and passionate people let me to do a ‘Van Gogh” and write books to help others believe in the beauty of their dreams. As I share in Find Your Passion and Purpose:
“The vision was simple: a few short, easy to digest tips for time-challenged people who were looking for inspiration and practical strategies to encourage positive change.
From my own experience, I knew that people didn’t need a large wad of words to feel inspired, gain clarity and be stimulated to take action.
In coaching and counselling sessions I’d encourage my clients to ask a question they would like answered. The questions could be specific, such as, ‘How can I make a living from my passion?’ Or vague, for example, ‘What do I most need to know?’
Then I’d ask them to pick a card at random. Without fail, they were astounded by the card’s potent relevance. Disbelieving eyes widened in astonishment as they read either the quote or the main message they received. Many would say, “These cards are magic.”
Orders flooded in from global recruitment consultancies, primary schools, colleges, universities, not-for-profit organisations, financial institutions and other multi-national commercial entities. I was asked to speak at conferences around the world about the power of passion. It was amazing to see how popular and successful The Passion Pack became, transcending age, gender, and socio-economic differences.
In this era of information obesity the need for simple, life-affirming messages is even more important. If you are looking for inspiration and practical tips, in short, sweet sound bites, this guide is for you.
Similarly, if you are a grazer, or someone more methodical, this guide will also work for you. Pick a page at random, or work through the steps sequentially. I encourage you to experiment, be open-minded and try new things. I promise you will achieve outstanding results.
Clive, a 62-year-old man who had suffered work-related burnout, did! He thought that creating a passion journal, Tip 10 in this guide, was childish – something other stressed executives in his men’s support group would balk at. But once he’d taken up the challenge he told me enthusiastically,
“They loved it!” They are using their passion journals to visualise, gain clarity, and create their preferred futures. Clive is using it to help manifest his new purpose-driven coaching business.
Let experience be your guide. Give your brain a well-needed break. Let go of ‘why’, and embrace how you feel, or how you want to feel. Honour the messages from your intuition and follow your path with heart.
Laura, who at one stage seemed rudderless career-wise, did just that. She was guided to Tip 14: Who Inspires You? Following that, her motivation to live and work like those she looked up to sparked a determination to start her own business. It was that simple.
At the time of writing I’ve just turned to Tip 31: Fear Of Success. It’s a timely reminder of just how far following my passion has taken me – the shy girl who was once afraid of being seen. The quote is as apt for me as I feel it may be for you:
“Your playing small doesn’t serve the world.”
Here’s to living with passion and purpose!
“Mary Oliver says in one of her poems, ‘Tell me, what is it that you plan to do with your one wild and precious life?’ Me, I intend to live passionately.”
Isabelle Allende, Novelist
Finding a job you want and living a life you love is impossible without passion, enthusiasm, zest, inspiration and the deep satisfaction that comes from doing something that delivers you some kind of buzz.
Yet, it’s staggeringly, and dishearteningly, true that many people don’t know what they are passionate about, or how they can turn it into a rewarding career. Some research suggests that only 10% of people are living and working with passion. Hence my passion for passion, and helping create more positive change in the world.
If you’re like many people who don’t know what they are passionate about or what gives your life meaning and purpose, this book will help provide the answers.
If you have been told it’s not realistic to work and live with passion, this book will help change your mindset.
Together we’ll help you get your mojo back, challenge your current beliefs and increase your sense of possibility. By tapping into a combination of practical career strategies, Law of Attraction principles, and the spiritual powers of manifestation, you’ll reawaken dreams, boost your self-awareness, empower your life and challenge what you thought was possible.
This is an edited extract from Find Your Passion and Purpose: Four Easy Steps to Discover A Job You Want And Live the Life You Love by Cassandra Gaisford. To purchase your copy and learn how to follow your passion to prosperity, click here to go to your online bookshop.
Check out my Flickr page, David Loves Lilly for more sumptuous photos >> https://flic.kr/s/aHsjSRc4Q1
Love is where the magic is. When you love what you do with such a passion you’d do it for free, this is your path with heart. You’ve heard the saying, ‘when you do what you love, you’ll never work again.’ It’s true. Work doesn’t feel like a slog, it feels energizing.
From Teacher to Romance Writer
As Annie Featherston, writing as Sophia James, shares below, when you combine your favorite skills with doing something you completely and utterly love, you come home to your true Self and find your place of bliss. The result? Contentment—and more often than not, producing something highly marketable.
I’d taught for fifteen years and loved it. And then I didn’t.
It wasn’t the students or the workload. It wasn’t the noise or the constant worry of, ‘was I doing enough’ that pushed me out either.
I was a good teacher but underneath was a passion that I couldn’t ignore any longer. I wanted to be writer, a historical romance writer, and I was beginning to get offered some wonderful opportunities that did not meld with the structured teaching year and the constant pressure of it.
I felt like a juggler with a hundred balls in the air. I was teaching half time, taking tours to Europe with my husband to help him, running mentorship programs…. and writing.
Writing was my complete and utter love and yet it was always taking a secondary place. I wrote at night. I wrote in the weekends. I wrote when the kids were asleep. When I wrote I didn’t think of the time or the problems, all I saw was the joy and passion of it. I loved forming characters and thinking of stories. I lay in bed at night asking my protagonists questions and spent many hours trawling over history books to place them into a context.
I have a degree in history so it was as if all the things I had enjoyed were coming together at last. History and writing. I knew that at 54 I couldn’t be patient any longer.
I needed to be in a field that I felt fully aware in, that I loved beyond the weekly pay check and that filled my spirit with lightness.
I’d just won a New Zealand based competition for a completed romance and it was validation, I suppose. If I didn’t make the jump and do it now perhaps I never would. And if I never gave myself a chance I would feel bereft.
I penned my resignation letter and left to Australia to be a mentor on a five-day intensive scheme the Romance Writers of Australia were running. It was scary and hard but when I finished it successfully I remember standing alone in front of the mirror, a cold sore from exhaustion and worry on my lip, but my clenched fist punching the air in triumph.
To feel like that is to know you live.
When I got picked up by Harlequin Historical and published it felt like all the dreams I had hoped for so long were finally happening. I had visualized this. I had walked the lonely windy beaches of Gisborne and shouted my hopes for it into the wind. I had sat in the mall with three crying children in the car and written scenarios on the back of the supermarket docket because the story just wouldn’t wait until I got home.
If I had not been paid one cent for my writing I would still have done it somehow. But the strange thing is that money does follow passion, and suddenly I was making as much as I ever did in part time teaching.
Writing is hard work. A book does not come fully formed from thin air or dreams for me. But I’ve persevered and sat and written. I’ve made deadlines. I’ve written blogs. I have delved into social media and stood there with a smile on my face when the reviews have not been what I wanted.
But I have always believed in myself and my stories. I’ve kept going. I have never given up.
And I have loved my writing life, my freedom, the creativity, the possibilities.
If I had my time over I would have left my teaching career earlier. I would have been braver and less worried by all the sensible advice others were giving me. I should have listened to my heart and taken the jump into a lifestyle that is my perfect fit and even if I had never succeeded I would have known that at least I tried.
I love Annie’s story of reinvention. So-called sensible advice is no replacement for the wisdom of your heart, your soul, your intuitive knowing about what choices are right for you. Visit her author website here http://www.harlequin.com/author.html?authorid=1690
This was an excerpt from Mid-Life Career Rescue: What Makes You Happy.
Available for immediate download less than the price of a cup of coffee—getBook.at/MakeYouHappy
As the new year kicks off it’s a good time to take stock of the memories deeply engrained within my heart and memory. It’s so affirming to look back over the last 12 months and take an inventory of all the things that happened – the good and the not-good – and reflect on successes and lessons learned.
Last year the new year (2016) passed in a dizzy drunken blur of bad music and false friends. This year I was with my lover (and best friend) sober in Fiji. It was magic. Dinner barefoot on a sandy beach beneath a kaleidoscope of fireworks. 2017 is my year of living magically – and beautifully. (which is also why I’ve named the next self-empowerment book, Your Beautiful Mind. ..more on that later.)
Albert Einstein once said, “‘If you want to live a happy life, tie it to a goal, not to people or objects.’ I took his advice to heart last year – big time! Mostly I set aside more time to do what I loved.
I fell back in love with fiction. After spending much of my adult life in business roles and writing about careers—how to survive them, change them and thrive in them—I’ve become a ravenous reader of all things escapism. I love immersing myself in new worlds…especially if there is an element of history and the books are art-related in some way, like one of the books I read in 2016 – Jessie Burton’s, The Muse.
Inspired by my love of escapism I wrote two art-related romance novels under my pen name Mollie Mathews (www.molliemathews.com) and indie published them under one of my new business lines, Blue Orchid Publishing. It has been heartening to receive wonderful feedback from readers, like one Amazon reviewer who posted a five-star review and said, “Beautiful. Resonated in my soul, gives me hope that I will meet my Prince one day and he will love me for who I am.” The two books I wrote are:
The Italian Billionaire’s Christmas Bride and The Italian Billionaire’s Scandalous Marriage.
The awesome feedback I’ve received is particularly encouraging as, like many successful authors, I had to ensure rejection – and worse the silent treatment from a New York agent who asked me to send her my books and then never got back to me. On the upside this experience lead me to create a new business and new brand – something I’ve been wanting to do ever since I read a book about New Zealand romance writers over ten years ago, The Passionate Pen.
Last year I truly was prolific—both in non-fiction and fiction which many of you who have followed me and purchased my books will know. I wrote and published:
Two in the Art of Success Series (The Art of Success: How Extraordinary Artists Can Help You Succeed in Business and Life:
Book One: Leonardo da Vinci (getBook.at/TheArtofSuccess)
Book Two: Coco Chanel (getBook.at/CocoChanel)
I also wrote the published the following books:
Career Rescue: The Art and Science of Reinventing Your Career and Life (getBook.at/CareerRescue)
Find Your Passion and Purpose: Four Easy Steps to Discover A Job You Want And Live the Life You Love (getBook.at/Passion)
Boost Your Self-Esteem and Confidence: Six Easy Steps to Increase Self-Confidence, Self-esteem, Self-Value and Love Yourself More (getBook.at/BoostYourSelfEsteemAndConfidence)
And a third book in the Mind-Life Career Rescue series, Employ Yourself (getBook.at/EmployYourself)
It’s been my absolute joy to have heard from so many people who told me that thanks to my books they have confidently left jobs they hated, and started living a life they loved—before it’s too late. Bravo to those of you who have had the courage to make a change for the better in 2016. And kudos to those of you who are planning your great escape. Small steps can lead to big successes over time.
I was touched to receive the following email recently which affirmed how lucky I am to work with both passion and purpose —I’ve devoted much of my life helping others to achieve the same:
“I discovered author Cassandra Gaisford when I first read her book, Mid-Life Career Rescue: How to Confidently Leave a Job You Hate and Start Living a Life You Love, Before It’s Too Late. She writes inspiring non-fiction about how to live a creative life, pursue your passion, and make meaningful change in your life. A number one bestselling Amazon author, she also writes romance and historical fiction and is a coach and speaker.Cassandra is inspiring to me because she leads by example—she follows her passion for writing and art, and she helps others find their creativity through her entrepreneurial writing business which includes coaching and speaking.”
In 2016 I invested a significant amount of time and money in developing my new career direction, including signing up for courses and attending conferences to learn from experts in their field. A real highlight was meeting Michael Hauge, a top Hollywood story expert, author and lecturer who consults with writers, filmmakers, marketers, attorneys and public speakers throughout the world.
Another highlight was receiving a phone call from Neil Patel, co-founder of Crazy Egg, Hello Bar and KISSmetrics. He helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 online marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies in the world. He was recognised as a top 100 entrepreneur under the age of 30 by President Obama and one of the top 100 entrepreneurs under the age of 35 by the United Nations. Neil has also been awarded Congressional Recognition from the United States House of Representatives. Neil is so swamped with requests he doesn’t make individual consultations anymore – but he rang little ‘ol me – for free! When I asked ‘why’ he said, because I sounded nice and he thought it would be fun!
Neil’s pro tips to me included: “Having regular blog content is so crucial to building your business and driving traffic to your site.” It’s a great reminder offering free advise and inspiration does help.
In my coaching practice its been so heartening to pass on my skills and knowledge and to train so many wonderful people to become Certified Life and Career Coaches. Here’s just a few of the amazing people and their businesses they have started with a true passion to help others live and work with passion, joy, happiness and fulfilment:
As Clive (from Significant Lives) wrote to me, “A big draw card was the individualised approach – which just one week into training has already proved its worth! I simply wouldn’t be making the same progress if I was say, hooking into a weekly webinar with a dozen or more others and one trainer.” I love working closely with people to help them achieve their dreams.
Last year, as a result of my books going out into the world, I was contacted by many people in American, Europe, Australia and Asia and asked to share my experiences on podcasts, and in their books, including (appropriately) Write Your Book at Fifty by Jeanette Martin. Yesterday I received an email with another request to share my story in a new book which will be released later this year, called Thrive: Finding Space to Live a Creative Life. As the author, says, “It’s about connecting with your creativity (or a neglected passion), creating the time/space/lifestyle to pursue your creativity, and building habits to live a more creative life. I wrote it because for so long, I was stuck on the hamster wheel of being a workaholic and completely ignoring my creative side. I hope to help others who may also be unhappy, ” the author wrote to me.
Amazingly the theme of this book sums up last year (and my intention for those that follow) perfectly. To live and work with passion, creativity and joy you need to make space.
The not so good things that happened included:
Falling out with a couple he had thought were very dear friends. it seemed jealousy got the better of them, despite best efforts to heal the rift they moved away. Happily we have wonderful new friends in our life.
Numerous technology and computer meltdowns including my website (www.worklifesolutions.co.nz) being hacked six times. In the end I had to have it rebuilt and create a new domain. I lost content, time and money.
But other than these and a few personal challenges life (which I’ll share in my book, ‘Your Beautiful Mind” life has been pretty good. I think it helps that I’ve invested so much of my life in the personal development space—and that I meditate. And following my passion has been good for me.
So anyhow’s onto my new year’s solutions:
- I will focus and eliminate all distractions when I write. And I mean ALL – in 30 minute cycles, using timers to keep me honest. Right now my fav tool is focusatwill.com. The developers says this will work magic because it’s “Scientifically optimized music to help you focus.”I’m a big fan of this tool …I love the music and loving what it’s doing for my productivity. It is absolutely incredible how much you can achieve in 30 minute bursts when you are focused.
- I will simply and declutter my life – this includes my work area and desk and laptop (eliminating the unnecessary) – this will help me better achieve the above. This is going to be tough as I tend to be a ‘collector’ but I’m going to try.
- I will experiment with my commitment to be alcohol-free for the WHOLE year. And I mean the whole year. And I will share what I learned and what really works, in my new book, “Your Beautiful Mind: Control Alcohol, Discover Freedom, Find Happiness and Change Your Life.” Alcohol addiction remains a hidden and stigmatic problem marked by denial and fear. There are millions suffering alone, afraid to ask the question, am I drinking too much? Don’t let this be you. Take the ready to quit quiz https://www.surveymonkey.com/r/5K8KSN7
- I will engage in three passion projects for the year – writing wise. As above for non-fiction and two art-related fiction books. One of these is particularly significant as it is the book I never thought I could write. More about this in later newsletters! To achieve this I am committing to being more ‘anti-social.’ Not drinking will help this along as the majority of times I socialised last year involved alcohol.
Related to this I’m rethinking my relationship to social media. I truly am cutting back here, including taking the app off my Iphone so i don’t do quick check ins. Being away on holiday off the grid was a great digital detox one I am to keep in check.
- Health is a priority. I’m 52…half way to my next life—I want to make sure I arrive in good shape. Alcohol is gone, coffee too, sugar – on the way out. In is green and clean and raw. Let’s see how I go. Meditation needs to be more regular for sure. I’ve been a meditator for over 20 years but sometimes I forget to prioritise it.
- Financial independence. I’ve been slack. After forging a very independent and successful career as a life coach and corporate trainer when I met my lover I allowed myself to get comfortable as I forged a new career direction. 2017 is the year I will leverage off all that I have learned and achieved and watch my prosperity soar. 2017 is the year for creative living beyond fear and big magic—financially, and spiritually.
- I will trust and listen to my higher self more—especially in matters related to writing and running my business.
- I will love numbers more. Last year and in the six or so months before I’ve switched off from all things numerical – accounting and finance wise. It’s true, out of sight, really does mean out of mind. Not good escapism at all! This year I’m dedicated to earning more and spending less, and that means ensuring that every dollar I spend is an investment in fast-tracking my financial success as I continue to reinvent my career as a creative woman.
- Learn from the experts. This year I’m defragging from email overload and tapping into experts only. One of the few things I’m doing is taking a fiction writing class with James Patterson. Exciting!! As of January 2016, James has sold over 350 million books worldwide and currently holds the Guinness World Record for the most #1 New York Times bestsellers. In addition to writing the thriller novels for which he is best known, he also writes children’s, middle-grade, and young-adult fiction and is also the first author to have #1 new titles simultaneously on the New York Times adult and children’s bestsellers lists. He’s a pro for sure! I’ve learned so much already. I’m also going to consult screenwriting guru Micheal Hague again—especially for my big (secret) project which has already been suggested by a top literary agent could become a movie! I know paying for these services will fast-track my success and feed my goal to be the best writer I can. I consulted with him when writing one of my romance novels (The Italian Billionaire’s Christmas Bride) and the feedback was invaluable. Plus I’ve signed up for a class with my guru Tim Ferris, How Billionaires, Icons, and World-Class Performers Master Productivity.
- I’m going to be incredible efficient with my time—minimising distractions and doing less to achieve more. A big change will be outlining before writing and using story-telling techniques when writing future blogs and newsletters to enhance my craft.
- I’m going to be driven by passion and ensure I keep my passion alive—focusing and eliminating distractions and maintaining balance will be key. Passion will carry me through the tough times and affirm me during the good times. I know, I know—I’m the passion queen. But even the most passionate people can get distracted and burn out.
- I’m going to get up earlier at 5am and ‘just do it!” This is going to be challenging, but I’m determined to make this a joyful ritual. My writing rituals will include five 9 hour days per week dedicated to fiction, one to non-fiction and marketing/business activities. Day seven will be a passion day – whatever I decide that will be. I love everything I do – so that will be easy. Included in this is Balance – relationship, health and spiritually wise. Meditation, romance, chilling will all factor in—including a reward trip to Japan with my lover in September to defrag and retop up our inspiration well.
- I’m going to paint or draw when I feel my spirits lagging or I need a boost
- I’m to take a year out from complaining! Gosh, if you commit to this, and log your progress you’ll be super aware how much we complain about things that really don’t matter – like the wind, or the rain, or the fact my cooked spinach is cold. Instead this is my year if gratitude for the blessed life I am fortunate to lead.
A few quotes that are inspiring me this year:
Do NOT sit there like ‘Oh I don’t feel like it today. I don’t feel like it tomorrow’. Feel like it! Do it! Force yourself. —James Patterson
“Know what you want and try to go beyond your own explanations. Improve your dancing, practice a lot, and set a very high goal, one that will be difficult to achieve. Because that is an artist’s million: to go beyond one’s limits. An artist who desires very little and achieves it has failed in life.” ~ Paulo Coehlo, in his book “The Spy.”
“Art is the queen of all sciences communicating knowledge to all the generations of the world.”
There—I’ve declared my intent for this year. Writing it down and sharing it with you makes it feel more concrete and me more accountable. It remains to be seen whether I achieve any of these, but I’m going to give them my best shot. Meanwhile I wish you a very Happy New Year. May it be beautiful, prosperous, interesting, productive and joyful
#manifest your goals
Passion Journal 2016
Journal your way to prosperity – A sneak peek into how I manifested my 2016 goals
If you GENUINELY like my books then it would be a HUGE help if you left a rating & review. It might seem insignificant, but it helps more than you might think…especially for independent authors like me. The quickest way is to go to my author page on Amazon and select the books you’ve read. Thank you! amazon.com/author/cassandragaisford
Creating Your Past and Your Future: Celebrate Your Audacity
What amazing feedback one of my client’s Lisa Conroy received! Incredible! So proud of her – living and working as she does with passion and purpose! Her success story is just one of many that have enriched my life this year – I’m thankful that having trained her to become a life coach that I have been able to play a small part in her success. Lisa proves that when you follow your bliss, life really can be a wonderful Box of Chocolates. Check out the feedback below.
As we near year end, it’s a great time to celebrate your wins, lick a few wounds, and resolve to create an extra-ordinary future.
The chances are high that you’re a lot like me—I didn’t inherit a fortune, I’ve had more than my share of challenges, and like waves in a storm, there’s always more hurdles to surf. But successful people, like Coco Chanel and Leonardo da Vinci, and the guy on the street corner praying he can make his mortgage, we keep swimming against the tide of mediocrity.
So take a moment, recollect, note and recall all the things you’ve achieved, all the dreams you’ve dared to dream, all the trials you’ve weathered—and most of all celebrate just how fabulous you are.
Like the lady who wrote to me (below) and reminded herself she already was successful—she has a wonderful husband, beautiful children….and a kind and generous heart.
Fortune favors the kind…and the audacious!
Are you looking for more inspiration or the ultimate Christmas gift?
if you still need a career rescue, or know someone that does, you’ll love my new books – plenty of inspiration for young and older
Career Rescue: The Art and Science of Reinventing Your Career and Life
To preview this book or purchase navigate to here:
The Art of Success: How Extraordinary Artists Can Help You Succeed in Business and Life (Book Two: Coco Chanel)
To preview this book or purchase navigate to here: getBook.at/CocoChanel
I just received the most amazing feedback re The Art of Success – brought tears of joy to my blue eyes
“Hi Cassandra, I just had to tell you how much your Coco Chanel book means to me. I can’t even express all the emotions I am feeling right now. First of all, I never realized how much I have in common with her. Abandoned by my father, daughter of a narcissistic mother (which is like not having a mother at all). I’m also a Leo. Second, I relate to so many of her characteristics, as well. I’m fiercely independent and strong-willed, but riddled with doubts. Reading this book was like looking into a mirror for me; one that reflects both my past and my future. Your book is an answer to the prayer I’ve had in my heart recently. I will be referencing it often. I have so much to work on concerning myself, and I see this book as a much-needed tool to help me move past the limiting beliefs I can’t seem to let go of. The quote about living a life with a husband and children and people you love? That helped me to realize that I am already a success in Coco Chanel’s eyes. SO EMPOWERING!!!!! Thank you so much for the gift of this book.”
Joy spent 10 years as a Legal Conveyancer—but wanted to do something more creative. “I looked around one day and thought to myself, ‘Joy do you realize that shortly you are going to be the eldest one around here?’ I didn’t feel enamored with that thought.”
One day she was driving to work, stuck in traffic, thinking, “What am I doing? This just isn’t me.”
She was passionate about interiors and fabrics, and all her life she had dreamed of owning her own store. A simple quote, and her desire for change helped her decide to leave the security of her steady wage.
“I had read the quote, ‘Don’t make a permanent decision for a temporary feeling’ but I knew my feeling would not be temporary. I was determined it would not be, and I would not let it be.”
Her long-range vision was always to start up a successful interior design business. However, before branching completely on her own she brought into a franchise operation called Biggie Best.
“Buying the franchise was a great way for me to learn the skills required to be in business on my own. Because of all the backing of head office, and the fantastic systems and support I received, I was able to build my confidence as well as gain some experience, which all helped me to know with certainty that going out on my own in this industry was something I really wanted to do.”
Reinventing Joy Again
Joy’s desire to bring in more diverse stock clashed with the franchisers strict control forbidding diversion from their theme. It became clear it was in both their interests for her to gradually transition out of the franchise.
Joy was excited to finally be able to step into her own independence and opened her own interior design store, Maypole Interiors.
“I had no idea whether it would be successful or not but I was following a passion, and I knew I could pass that passion on to other people who did not have the same exposure to things beautiful.
I found the right product for the right market by finding the wholesale distributors who imported the things I loved.”
Joy says hard work supplies energy if you love the work you are doing. She believes it is virtually impossible to run a good business if you have other things to concentrate on.
“A business takes full concentration. There is no room for anything else if you are to be successful. It cannot be played with.”
Maintaining some balance came naturally, she says. “My family was independent of me, and my husband was fully supportive. He loved the business. Cobwebs did appear—and stay—in the house.
Natural Talent and Good Management
Her beautiful window dressing, natural talent, great fabrics, products and success with clients meant finding clients came easily.
Joy never trained formerly as an interior designer, but had a natural talent for interior design and a passion for creating beauty. Something another astoundingly successful interior American-based designer Barbara Barry also shares.
Joy says her secret to success, managing cash flow, and generating regular income lies in keeping good records of sales every month and through the year.
Other strategies that contributed to her success, she says were: “Having budgets set for both staff and myself of daily sales, knowing how much has to go through the till every week, and if not reaching that target working harder on shop displays and advertising.
Always presenting yourself well, being honest, truly honest with people when they were looking for something, even putting them off and losing a sale if you knew the product wasn’t right for them and having a smile to greet them no matter what you were feeling”, were also effective she says.
Be Brave and Fully Passionate
Joy’s advice to others thinking of starting a business is:
- Be brave, but don’t start a business without being fully passionate about what you are trying to achieve.
- Don’t do it for the money. Do it because you feel you can make a difference and make a happy experience for your customers.
And her steps to self-employment?
“They say you should have a business plan. My plan was only to make my shop irresistible.”
If she could have done anything differently Joy says she might have moved to a different location where there was more foot traffic. “Location is perhaps the most important when you have a physical store.”
Following the death of her husband, Joy, now in her 70’s, decided to change the way she ran her business and works from her beautiful home, consulting for wealthy clients. She has also designed and had a self-contained cottage built on her inner-city Wellington property. In addition, she also runs a business through Airbnb where she shares her uniquely beautiful home with appreciative guests from New Zealand and overseas.
What You’ve Learned So Far
- Not everyone is suited to being self-employed; but don’t prematurely discount it as a viable option
- Starting small and starting something on the side may wet your appetite, give you confidence and intensify your desire
- Start smart before you travel too far toward self-employment. Be sure to assess the pluses and minuses, learn from other people’s mistakes, and plan for success
- Don’t assume you need to go into debt to begin—take the pressure off and look for more affordable ways to get started. You can always invest more capital when your profits begin to soar
- Keep an eye on cash-flow, and ensure you have access to a line of credit for emergencies
- Commit to ongoing growth—personally and professionally
- Determine which of the six ways to employ yourself suit you best
- Be courageous, brave and passionate. It’s worth it!
Lack of money doesn’t have to hold you back. Let’s look at how financing your career can be more affordable than you think.
This was an excerpt from Mid-Life Career Rescue: Employ Yourself
Start a business on the side while holding down your job. Or take the leap to self-employed bliss. Choose and grow your own business with confidence. This handy resource will show you how.
#1 Amazon Best-Seller. Available in print and eBook—getBook.at/EmployYourself
“The things that matter most should not be sacrificed to those that matter least.” ~ Dr Stephen R. Covey, Author
Values conflicts are one of the major causes of work-related stress. If you’re proactive you’ll get out unscathed, and as you’ll read later in this chapter, not getting your needs met may just lead you to your life purpose.
“I used to be the sort of person who usually put her head down and worked towards a goal and if I worked hard enough and aimed for my goal, then success would follow. And for the first time my life plan wasn’t working out,” said Juliet de Baubigny, a powerful venture capitalist in Silicon Valley. Her entrepreneurial genius is said to have contributed to the transformation of companies such as Google and Amazon.
Several years ago her marriage ended in a bitter divorce, her young son was diagnosed with Type I diabetes, and she ended up in the ICU with bilateral pneumonia, all within six months. “It makes you question faith and humanity,” she said. “So I thought how do I redirect this?”
Juliet heeded the call for change—embarking on a quest of discovery.
“I consulted every shaman, every psychic, every priest to learn about what was really important to me what my value system was.” The result? “The things that matter most in life are health, family and doing what you love.”
Juliet’s imparts her wisdom to her children, “Do what you love, work hard, tell the truth and be kind.”
If only more kindness prevailed at work. Just think what a better place the world would be.
I’ve said it once, but I’ll say it again. Do not, under any circumstances stay in a job that compromises your values, or is making you physically ill. Perhaps, your mindset needs to change. Perhaps it’s the job. But whatever the cause, take action now to find the cure. Conquering stress, this escalating modern day evil is so critical that I devoted a whole chapter to it in my first book, Mid-Life Career Rescue: The Call For Change. And readers agree. As one reviewer wrote:
“I definitely recommend reading the chapter on stress. I wish I had the valuable information she laid out 15 years ago when I went through a ‘brown out’,” one step before complete burn out.
If I knew what physical signs to look for I would have left that job way earlier than I did. Unfortunately for me I learned the hard way what a stressful job situation can do to you both mentally and physically, but you don’t have to. Instead, you just need to read Mid-Life Career Rescue, and follow the advice of Ms. Gaisford.”
Values in Business
Organisations have their own values and personalities too. Finding individuals who ‘fit’ their culture plays a key part in their hiring decisions. And it’s a two-way street. Similarly your best-fit job or organisation is one that aligns with your values and allows you to be yourself.
Once you have identified your driving values you can begin to look for companies and roles that align with them. For example, if you identified ‘passion’ as important, look for companies that actively communicate and act upon this value.
Sometimes this may mean doing a little bit of investigative homework. Don’t just rely on what the advertisement or job description says, or what the recruiter or hiring manager tells you. Ask people who work there, customers who deal with them, and even competitors. Get the real story. It’s not what they say that counts; it’s what they do.
Not all companies actively live and breathe their values. But the truly great companies, businesses and individuals do.
Hot Tip! Increase your chances of a good values match by including a summary of your values in your CV, social media profiles like Linkedin, or your website if you have one.
Overcoming Values Conflicts
The consequences of accepting a role or staying in a job where you’re values don’t ‘fit’ are huge. Job dissatisfaction; a feeling of not belonging; of not being appreciated, affirmed or valued; and serious depression can occur if no remedial action is taken. These feelings and experiences are commonly referred to as ‘values conflicts’.
One of my clients, Lynn, was the editor of a magazine. She had a real gift for innovative and lateral thinking, and creativity was something she valued. She assumed that when she accepted a new position as Chief Editor for another company that her creativity would be something they also valued.
It was a huge shock to learn that they valued maintaining the status quo more than innovation, and that they did not affirm or value the changes she sought to create.
She also valued her independence and autonomy, and in her previous role her boss had been happy for her to work whatever hours and days she liked. His main criteria was that the job got done; he didn’t care where or how.
In her new role people preferred to work standard hours and questions were asked and eyebrows were raised when she attempted to work from home or worked anything other than the core Monday to Friday 9am to 5pm hours. Her boss’s assumption was, “If I can’t see you, you’re not working.” Not much trust there!
For her own health and happiness, Lynn resigned after three months. She realised that if she stayed any longer it would mean changing the very essence of who she was, and devaluing her needs.
In hindsight she wished she had taken the time to think about her most important values prior to changing careers, rather than having acted so impulsively.
“I guess I just assumed that it would be similar to where I was before. I could have saved everybody a lot of grief by clarifying my needs and asking a few more questions about the company culture before I started.”
Action Task! Get Your Needs Met
If any of your most important values are not being met to your satisfaction, what changes need to occur so that they are met? Some ways to check if your values are in alignment, and steps you can take to resolve any values conflicts, include:
1) Thinking laterally. Brainstorm with friends all the possible ways that people make a living from each of your main values. Think laterally. The aim is not to make a decision but to build an exhaustive list.
Choosing your best-fit career comes later. Right now, allow yourself to go wild and explore. Who knows what you may find. Use generative, open-ended questions like ‘who, where, why, when’ to create a wider list. For example, how can I make a living from (insert value)? Who is making a living from (insert value)?
2) Paying attention to your body barometer. Notice the times when you feel inspired – a sure sign your values are aligned. When you values are met there’s often a feeling of lightness or calm in your body, or a surge of excitement, joy and elation.
The opposite is also true. Heaviness in your shoulders or heart, a feeling of dread in your chest, a surge of anger through your body, are some of the many ways your body warns you of conflict.
3) Exploring and negotiating. Develop a list of questions designed to confirm whether your values align with any prospective employer or role you are considering. For example, if ‘respect’ is one of your values you may ask an employer, employee or another stakeholder: “How are differences resolved around here?”
If time freedom is important to you, make sure you negotiate flexible hours as part of your employment package. If work-life balance is important, target companies that actively support this. Check company websites, ask people who work there or contact organisations like the EEO Trust to learn more about who you’d like to work for and why.
4) Asking for your needs to be met. All too often people walk away from perfectly good careers without telling people what they need to feel happy, motivated and productive. “Why is it that people only tell us what they want when they’re heading out the door,” one frustrated HR manager told me.
‘If they valued me, they’d know what I needed,” a client once said. Don’t rely on people being mind readers, and don’t assume they don’t care.
I once successfully negotiated working a four-day week in one job, and working from home in another. Initially my request was met with disapproval. I figured they were afraid I wouldn’t get my work done, so I suggested we give it a go as a trial. This allowed them to get comfy with the idea, knowing they could return to the status quo if I didn’t deliver. I got heaps more done than being in the office.
If you can’t get your needs met, it’s time to look elsewhere. I’ve done this many times in my career.
5) Playtime. If it is not possible at this time to get your needs met in your career, and you’re not ready to make a move, pro-actively seek ways to satisfy your values away from work. Taking up a hobby, joining up with like-minded people or volunteering are just a few possible ways to achieve this. Look for examples of people, places or things that align with your values. Meet-up.com is a great place to start.
This was an excerpt from Mid-Life Career Rescue: What Makes You Happy.
You’ll find more tips to help you clarify what makes you happy in, Mid-Life Career Rescue: What Makes You Happy.
Available for immediate download less than the price of a cup of coffee – getBook.at/MakeYouHappy
I received this message from a lady in the US today in response to my Are You Happy at Work Survey:
“Besides my boss, I very much like and respect the people I work with. I’m challenged by the environment but mostly get off a bit on that challenge. However, I find myself deeply resentful of my status. To experience more happiness, I’d need a change in status: from contractor to FTE. Which would result in better compensation, more security, and room to grow. In addition, I do a great deal of reporting which I can do but don’t have either aptitude nor enjoyment in. Finally, I feel like little I do has a positive impact and I’d like to better be involved with making a positive impact.”
Feeling “deeply resentful” exerts a toxic toll on anyone’s well-being, but it can provide a silver-lining. The seeds of this lady’s Career Rescue are in her comments. To make the negative positive and to gain clarity in the process about your next best step, list the things you want less of, and those you want more of.
Using the example above:
She wants less: reporting, less insecure work, less low pay
She wants more: security, more room to grow, more enjoyment, and to make a positive impact
Drilling down further to make these ‘wants’ more concrete will enable you to begin to identify and manifest your best-fit career toward you. For example, asking and exploring your answers to open-ended generative questions such as: what does a positive impact look like? What kind of positive impact? For who?
Turning negatives into positives
I’ve used a similar strategy in my career, and professionally with my clients. I took my hate of working in an open-plan office, commuting, and being directed by a boss I didn’t respect, and changed it into, working from home, and starting my own business.
Similarly, I’ve quit paid employment jobs that sucked my soul and gone in search of salaried jobs that gave me joy and a deep sense of working with passion and purpose.
So take heart – if you’re not ready to make the leap into self-employment, where there’s pain there is a cure. You just have to name it, and claim it! A willingness to stop banging on about what you don’t like, and a commitment to focusing on what you do want will make all the difference – as will faith, hope and courage.
As Napoleon Hill made famous in his iconic book, “Think and Grow Rich”, ‘Success begins with a person’s will – it’s all in the state of mind.’ The lady who contacted me has already began the first step – she’s started reading books like my, Find Your Passion and Purpose: Four Easy Steps to Discover A Job You Want And Live the Life You Love.
You’ll find more tips to help you keep a positive state of mind and clarify what makes you happy in, Mid-Life Career Rescue: What Makes You Happy. Available for immediate download less than the price of a cup of coffee – getBook.at/MakeYouHappy.
And all of my other books – to see the full catalogue simply scroll to my author page here Author.to/CassandraGaisford
For my US friends – liberate yourself from a job you hate this fall!
#Happy #careerrescue #CareerChange #CareerCounseling
Liberate yourself today…
We’ve passed the mid-point of 2016 It’s time to think about what you want your work-life to look like next year.
If you’re ready to make a change, but only wish you knew what it was, I have something that will help.
If you’re feeling too overwhelmed and stressed out to even think about a move to a happier place, I’ve got a cure too.
If you need a bit of inspiration, you can get it for FREE and start blazing your own trail to career nirvana.
Or, if you need all the above and more…read on!
****YOUR CAREER RESCUE IS FREE TODAY***
Need a career rescue in 2017? Or know someone that does?
Liberate yourself, your friends, your family, your colleagues from their cubicles, and tyrannical bosses – plan the first step to self-employed bliss, or boost your income and learn how to start a business on the side.
Mid-Life Career Rescue: Employ Yourself is FREE on Amazon – but only for two days. Click the following link to get your copy today >> getBook.at/EmployYourself
Remember sharing really is caring. Share the news with family and friends who may benefit from a career rescue. They’ll thank you for it.
Spread the word! Care and share!
Mid-Life Career Rescue: Employ Yourself is FREE on Amazon today. Click the following link to get your copy today >> getBook.at/EmployYourself
Creating a business and making decisions that are in line with your core beliefs and values is more likely to be a lasting and positive choice.
It allows you to be who you really are, and do what you really need, in order to achieve what you want. And it will draw like-minded and loyal clients to you.
Benefits of your values-driven business
Creating a values-driven business:
- Allows you to be yourself
- Differentiates you from others
- Plays a key part in creating a professional brand
- Guides your decisions and interactions with others
- Communicates with, and attracts, loyal customers
- Fast-tracks meaningful relationships
- Can inspire loyalty beyond reason.
So where then to begin? Inside out. First determine your own personal values and build your business or self-employment opportunity from this core.
This is the approach Leigh Johnson, then aged 46, took when she established her recruitment business.
Following her childhood dream
Having my own business was a childhood aspiration. I love being my own boss – the freedom, flexibility, taking responsibility, and creating something of value that helps others. Deciding what to do was easy. I was working as a recruitment consultant for a large international firm and found recruitment suited my skills and talents.
I decided to go out on my own, and was able to turn that into a successful business and get others to share my goals and values. I was up and running with very little start-up capital, just some cash from my own resources.
Creating her niche
I established the company values and defined the behaviours that went with those values from the outset. Finding the right market and level of service centred on:
- Providing a professional and personal service
- Employing the right people
- Doing business with the right clients
- Innovating to meet their needs.
I developed a brand strategy, created a simple business plan, leased premises and a CRM system, and bought 2nd hand furniture! I hired my first employee, kept focused on our specialisation, then got out there and told people about it.
It’s important for me to be trying new things. I was driven to be successful and this, along with continually learning and sharing, kept my energy levels high. Doing the ‘same old’ and/or repetitive work de-energises me. Going into business or being self-employed creates a fantastic opportunity to learn new skills and also learn about yourself.
Taking a leap of faith
I knew my enterprise could be successful. Initially I worked 60 hours per week. I used specialists for advice and outsourced the things I wasn’t good at. Spending time doing the stuff that creates revenue, and starting to build systems from day one helped maximise the likelihood of success.
The advice I would give to someone who has never started a business is to surround yourself with people who have done it before, or are self-employed. Don’t be afraid to ask for advice. Get a mentor or coach!
Millions of people around the world create small enterprises so that they can feed their families. Start small, part-time and try out some of your ideas.
Business development (face-to-face meetings), networking, marketing and building brand awareness helped me grow my client base. Being socially responsible and creating our Skilled Migrant Programme, in partnership with Victoria University and the Rotary Club of Wellington, has also given the brand a very positive image.
Getting professional advice, (business advisor), using specialists (i.e. finance) focusing on business development and building market awareness have been the secret to success, managing cash flow, and generating regular income.
Best and worst moves
Hiring migrants who brought great skills, excellent motivation and surprised me with their ability to keep growing has been one of the best moves I’ve made.
Knowing what I now know, I would always ensure I hired the best people. They don’t have to be the highest paid.
Worst move? Taking too much responsibility on myself when things weren’t going well which led to burnout.
While I had a lot of technical skills, I’ve had to learn to let go, and trust others. Mistakes happen and we learn from them together.
To maintain balance and find time for my family I avoid being a perfectionist. I look for the 80/20. Sometimes good enough is just fine. And done is better than perfect.
To succeed in business you must be prepared to take responsibility and make decisions, some of which won’t be right but that’s okay. Just keep making them. I also take time out every quarter. You must trust your people and disconnect so that they can make decisions while you are away.
Action and Innovation
Lately, I’ve been using the word ‘enterprise’ instead of business or self-employment. Personally it has connotations involving action and innovation. Also it can be about being socially responsible while being economically sustainable.
Establishing her company values and ensuring her behaviours reflected those values from the outset helped Leigh create a strong brand—one she is proud of.
Her deep belief in equality and being socially responsible, and her passion for helping others is also reflected in her successful Skilled Migrant Programme, giving her brand a very positive image.
It was an inspired move. My own experience working as a recruitment consultant confirmed that many employers discriminate against people from other cultures. I was once moved so much by their plight I wrote a magazine article entitled, What Colour Are Your Skills, to focus attention on the fact that it is what people can do, not their place of origin that defines a person’s ability to do a job well.
Leigh now works less in the business and more on the business to maintain better balance. She is passionate about helping women who suffer as she has, from depression and anxiety, and shares her story of recovery on her personal blog: www.leighjohnsonnz.com/blogging.
At the time of writing, Leigh has also made a decision to retrain as a Well-being and Transition Coach, and I am honoured to have been her business coach and mentor through this journey. She’s also excited about a new online project that is in the planning phase.
“I’m calling it: ‘Fabulous at 50—The Professional Woman’s Guide to Being Anxiety Free.’ This web-based programme will provide tools to help women avoid the negative experiences of burnout and anxiety, that can get in the way of enjoying what should be an exciting time of life.”
Find out more about Leigh Johnson, and the wonderful work she does here: www.leighjohnsonnz.com and on her blog.
Action Task! Start Smart
Identify and record any lessons you can learn from Leigh’s experience that you could apply to starting, or redefining, your own business. Summarise some possible action steps.
Be inspired by other entrepreneurs, and gain practical strategies to help you plan your beautiful business, purchase your copy of Mid-life Career Rescue: Employ Yourself TODAY!
Mid-life Career Rescue: Employ Yourself is available in paper back and e-Book version from Amazon.
Don’t let your weakness deceive you!
Too often people focus on their weaknesses without reframing them as strengths. This can rob you of confidence, self-esteem and your next great opportunity to truly shine.
Your greatest weakness is also, very often, your greatest strength. It’s all about timing and context.
My greatest weakness? Distraction—including getting excited about my next book before I’ve even finished the one I’m working on! My heart is racing, I feel breathless, excited…as though my eyes will burst forth in a flood of joyful tears…Coco Chanel! Yes, this amazing lady will be the next focus of my The Art of Success series!
I had just finished reading her biography, and then stumbled across a newsletter in my inbox, with a link to some amazing newly discovered images. One of the many reasons I don’t unsubscribe from some newsletters is because sometimes, when I least expect, I will be delighted! (confession – I have over 200 emails in my inbox – I’m an email hoarder!)
Here’s the cover for the first book in the series – also a passion project. For Leonardo da Vinci I chose the Flower of Life to symbolise everything this renaissance genius believed.
When I was at architecture school we were challenged to create sets for a play—we had to distill the essence of the lead character as simply as possible. I still recall the set we designed for Mae West—a black backdrop with a simple red raised rectangular platform in the centre.
My greatest weakness is also my greatest strength
I have no problem generating ideas—something my clients value when they are feeling stuck. I’ve been hired for coveted role in business environments because of my creativity, in this regard. And when I wrote a column for 4 years for The Dominion Post and also contributed to The New Zealand Herald people said, “I love your column. I keep some of them pinned on my wall. How do you come up with so many different ideas?”
Recently I was interviewed by Olivia Gamber a US Career Expert. Do you know what she put as the lead quote?
“The biggest skill you need to have during a career transition is an imagination.”
If your imagination could do with some stimulation check out the interview here http://occupationalolivia.com/how-to-overcome-your-mid-life-career-crisis/
Like Leonardo da Vinci I am naturally curious about everything. Avoiding a thinking rut, and following seemingly unrelated themes is an efficient and simple way to stimulate new ideas.
What’s your greatest weakness?
Your greatest weakness can also be your ‘unfair advantage’ —it’s what comes so easily, or what you do effortlessly, that others find difficult.
Your weakness may be what others criticise you for. For example, I was often told I was too sensitive and needed to toughen up. Yet I am highly empathic, and intuitive with natural psychic skills—something I use in my writing, painting and business mentoring.
Three ways to turn your weakness into a strength
Work for fit! If you’re stubborn and inflexible, for example, pick a work environment, role or project where your bloody-minded focus will achieve the results needed.
Complement. Pick a team, role or group where you can complement the current skillset.
Prepare. “What is your greatness weaknesses?” is a standard interview question. Don’t run through your list of weaknesses without highlighting examples of where either your weaknesses was a strength in a certain situation; or demonstrating it’s an area you have invested time and skill developing self-mastery.
So, what should the cover be for Book Two of The Art of Success: Coco Chanel. Leave a comment—share with friends—one of your ideas could be on my next #1 best-seller!
Book One of The Art of Success (Leonardo da Vinci): How Extraordinary Artists Can Help You Succeed Personally and Professionally will be available in July 2016. To be the first to know and receive a free gift, click here https://worklifesolutions.leadpages.co/the-art-of-success/
Start a business on the side while holding down your job. Or take the leap to self employed bliss. Choose and grow your own business with confidence.
A big shout out to my client who has started her business while holding down her current job. Catherine’s started smart by taking over an existing business – check it out here http://www.lifeconsulting.co.nz/
Learn from other inspired and inspiring entrepreneurs and make a calculated leap to self-employed freedom and fulfilment. Fourteen individuals tell you their stories in Mid-Life Career Rescue (Employ Yourself): How to confidently leave a job you hate, and start living a life you love, before it’s too late. Their backgrounds and dreams are as unique as you are. What unites them is their creativity, passion and integrity. In my latest book Mid-life Career Rescue: Employ Yourself they share their fears, their struggles and their joys as they overcame obstacles and pursued their dreams of self-employment. Here’s an excerpt:
“Wild horses wouldn’t drag me back to working for someone else.”
Alan Sugar, Entrepreneur and host of The Apprentice, UK
They were doing something they love; their passion drove them.
The list below is what they have in common. As you read this list think how many strategies could apply to you:
Making money was not their sole motivation. Their businesses grew from a desire to serve others; they were not trying to force something on others or to make a killer sale. Instead, they wanted to make a positive difference and create something of value. They didn’t badger people into buying their goods or service.
- They cared about whether or not they could help a prospective client. If they could, great. If not, they were either quietly persistent until they were needed, or they moved on.
- They planned for success. Their business and marketing plans were living documents and they managed their finances extraordinarily well.
- They shared. They communicated their vision, goals and plans with those important to them, and they researched their clients and stakeholders constantly to learn how to do things better together.
- They listened. They listened to their staff, their families and their clients. Then, and only then, when they understood their issues, fears, needs and desires did they offer a solution.
- They started smart. When employing others, whether on contract or as salaried staff, they hired the right people for the right job. And, when necessary, they gave their people the training, systems, environment and recognition to do their job well.
- They took calculated risks. They always looked before they leapt, but they leapt nonetheless. Courage and confidence was something they built as they went.
- They believed in themselves, or faked it! Even professionals doubt themselves – but they don’t let self-doubt win.
“You have to believe in yourself. Even when you don’t, you have to try,” encourages Serena Williams, tennis super-star and 21-time Grand Slam champion.
“There are moments when I am on the court and I’m like, ‘I don’t think I’m going to be able to do this’. But then I fortify myself and say, ‘I can, I can’ – and it happens. If you believe in yourself, even if other people don’t, that really permeates through and it shows. And people respect that.”
If the strategies above sound like things you can do, or are willing to try, chances are self-employment is right for you. Be sure to get off to a good start, and be inspired by those who have walked the path of success.
Client Success Story: Business Can Be a Wonderful Box of Chocolates
Lisa Conroy, Director and Empowerment Coach for women’s lifestyle, career and wellness. Box of Chocolates, www.boxofchocolates.co.nz
Lisa Conroy’s passion for helping others led her to start her coaching business. The seeds of change were also cultivated during a stressful time in her former job.
Leading up to my coaching training I had been working for a major sporting organisation for eight years. They were going through massive change and unsettling times. I was up to my fourth restructuring with this company, and management informed us that they were moving the organisation to another city. It was an eight-hour drive away, and an expensive place to transport my family to live.
It had been a toxic environment for some time, HR was non-existent, and I saw first hand during this time of transition amongst the team, the effects of stress and uncertainty. I knew going to the new venue was not in my family’s best interest, so I had to think about my options, which led to a call for change. The idea of coaching and helping others with their life and career goals appealed and seemed to be a growing industry.
I did some investigating and found Cassandra Gaisford and her Worklife Solutions Career and Life Coaching certification programme. Her personality, variety of skills and zest for life just really resonated with me.
I realised becoming a life coach would allow me the freedom, flexibility and independence to do work that I loved in an industry that seemed very rewarding and much needed.
I knew it would be a steep learning curve, but I love a challenge and felt this was the perfect fit for my interests, skills and goals.
My new coaching journey began, which led to a career combo. I decided to start my own business within three weeks of starting my coaching programme and haven’t looked back since…
Do something you love
I have always wanted to have my own business doing something I loved. Once I started my coaching training, I felt this was the perfect match for me to be able to utilise my skills and help others to reach their lifestyle, career and wellness goals.
I also wanted the freedom to be able to work on new ideas and create my own style by offering a unique service in the Wellness industry through my combination of coaching, art therapy workshops, wellness retreats, Reiki healing and aromatherapy pamper parties.
Deciding what to do
My initial focus was purely on the lifestyle, career and wellness coaching but realised it would take time to build my brand, Box of Chocolates, along with gaining trust with clients and networks.
I went into this with a realistic view that it would take two–three years to build to a point of going full time with my business ideas. I also believed that if I had a few alternative strings to my bow, it would assist me in offering a variety of services to a wider audience and give me alternative sources of income.
I was drawn to running wellness retreats where my event management skills, love of wellness and creative activities, and relevant workshop topics would help me attract the right women. Women who wanted to feel empowered and find new inspiration for their lives, and be able to share and learn from others in a safe and nurturing environment.
I was also interested in gaining a certification in Reiki healing as I felt this would complement my coaching and retreats/workshops, which then led onto me becoming an aromatherapy consultant too.
This year I will be focusing on increasing my impact/marketing reach strategies by striving to increase my coaching capacity to offer Skype sessions/coaching packages globally online as well as within New Zealand.
Finding an idea that would be successful
A belief in my abilities, along with a determination to be of service and offer a solution to key problems facing many women helped me find an idea I thought would be successful.
When you can tap into understanding who your niche market is and what they need, you can then build a strong foundation of core services to assist them.
I took a leap of faith but I knew in my heart that every time I coached someone it didn’t feel like work to me, it was so rewarding seeing my clients grow from strength to strength and be able to reach their true potential with a boost in confidence.
When you are coming from the heart and follow that guidance, you will always be supported to find the people and resources you need.
However, that doesn’t mean sitting back and waiting for it to happen. Action and dedication are required to build momentum, along with commitment and trust in your abilities to manifest your dreams and goals.
I also knew that there were not many people holding retreats that offered a unique Zen and creative style that my programme offers – you have to think outside the box and run with it! I went along to lots of Wellness industry events, seminars, network meetings and got a feel for what people were needing and built my strategies around that.
Finding the right product for the right market
I did my research, I talked to successful coaches in the industry and I asked for feedback from all my clients, I went online to see what trends were coming through and what topics were hot, locally and internationally.
I read lots of industry related books and blogs and signed up to sites that inspired me to keep my finger on the pulse on what was working successfully for others that I could leverage off.
Keeping your energy levels high
I’m not a big fan of the saying ‘hard work’ as it has stressful connotations. You need to be passionate about your services and ideas, and you need to have the ability to encourage others to use them. It is also important that you make time to promote yourself and get your messages across to your targeted market through various avenues.
Start small and take your time to build confidence, so that when you realise you’re onto a good thing, it doesn’t feel like ‘hard work’ but is exciting to see your business and ideas coming to fruition.When you are coming from a place of authenticity, it will always come through and people will naturally want to refer your services because they benefit from your genuine concern and skills. This is always going to be your best source of repeated business and will quickly amplify your brand through referrals you can use in your marketing material…
To read more of Lisa’s story, be inspired by other entrepreneurs, and gain practical strategies to help you plan your beautiful business, purchase your copy of Mid-life Career Rescue: Employ Yourself TODAY!
Mid-life Career Rescue: Employ Yourself is available in paper back and e-Book version from Amazon.