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Archive for the 'Becoming a published writer' Category

How to pursue a job of passion and make a BIGGER difference in this world

Saturday, April 1st, 2017
I’m feeling excited about my call from San Diego with an American life coach Missy Strasner. Here’s what I was asked: Specifically to share your story of how you pursued a job of passion and made a BIGGER difference in this world! “
 
Missy found me while searching on amazon under “passion” and “careers”— which again shows the power of passion to connect, inspire, and promote your talents and skills, products and services with like-minded souls.
“Wow. You are a rock star and I am wowed at how you are making a difference! Rock it! I admire your success and how you have started something out of intention and passion and created something ENORMOUS! I LOVE the vibe and content and what you have created and would love to have you be part of my project.”
 
Missy is currently hosting an interview series which she says has, “An incredible panel of experts and extraordinary individuals in their industry, successful entrepreneurs, thought leaders, business professionals, entertainers, and founders of global companies, etc.).
 
“The plan is to reach a massive amount of people with the message to be brave. To play a BIG game in life, create social impact and inspire.”
 
The topic Missy has asked me to chat about also relates to her story.
 
“I was living in fear and in scarcity afraid and paralyzed by limiting beliefs, and yet it was robbing our world of my true gifts. I want to create a spark to those who are living in fear to push through the resistance and go after something meaningful to them and our world and to live NOW.”
 
The interview series will launch May 3, 2017 via Audio with 21 Experts/Entrepreneur’s to share their inspirational story.
 
I’ll keep you posted with links and more information when the show goes live.
But here’s a few thoughts ahead of the show:

how I pursued a job of passion and made a BIGGER difference in this world!

I worked in roles that I hated before turning my attention and intention to finding a job I Ioved

My ‘hateful’ jobs taught me a lot about what I really needed and valued in a career

My horrible work experiences, including being threatened by a manager who vowed to “smash my head in”, helped me realise my calling—to help other people in similar traumatic work situations to survive and thrive

Being coached by Carol Galloway, a holistic and deeply spiritual, creative and insightful career coach, with a background in psychology, freed me from fear. I adapted the drawing a did with her in one of our ‘art-therapy’ sessions, to become the cover of my first book in the Mid-life Career Rescue trilogy, “The Call for Change.

Concentrating on the skills I loved using, and asking myself: “How can I make a living from writing?” enabled me to combine my passion for writing and inspiring others by creating a range of self-empowerment books. I wrote these books as much as to help myself as to help others—which is why they are so meaningful and helpful to me

When I left the security and confinement of a 9-5 job, I created a business with the intention of becoming a ‘Lovemark’, I knew this was the only way to differentiate myself from going nowhere ‘blands.’ Like Kevin Robert’s, the former CEO of advertising powerhouse Saatchi and Saatchi (New Zealand) I passionately believed, and still do, that Love is the way forward for business

I share many of my experiences and also tools and techniques that have helped others find fulfilling careers in my Mid-Life Career Rescue series and other books available for immediate download fromAuthor.to/CassandraGaisford

I’m feel blessed to have helped so many people find fulfilling lives and careers, including training people to become Certified Career and Life Coaches

In the end I found my passion was Passion – helping others find, embrace and share their passion with others…and still pay the bills
These are just some preliminary thoughts – more soon!
Notes:
My authorpage on Amazon
“Mid-Life Career Rescue (The Call For Change: How to change careers, confidently leave a job you hate, and start living a life you love, before it’s too late.” Take the stress out of making a change, confirm your best-fit career and move toward your preferred future#1 Amazon Best-Seller. Available in print and eBook from Amazon—getBook.at/CareerChange

How to Find Authentic Happiness: Love Is Where The Magic Is

Monday, February 13th, 2017

Love is where the magic is. When you love what you do with such a passion you’d do it for free, this is your path with heart. You’ve heard the saying, ‘when you do what you love, you’ll never work again.’ It’s true. Work doesn’t feel like a slog, it feels energizing.

From Teacher to Romance Writer

As Annie Featherston, writing as Sophia James, shares below, when you combine your favorite skills with doing something you completely and utterly love, you come home to your true Self and find your place of bliss. The result? Contentment—and more often than not, producing something highly marketable.

I’d taught for fifteen years and loved it. And then I didn’t.

It wasn’t the students or the workload. It wasn’t the noise or the constant worry of, ‘was I doing enough’ that pushed me out either.

I was a good teacher but underneath was a passion that I couldn’t ignore any longer. I wanted to be writer, a historical romance writer, and I was beginning to get offered some wonderful opportunities that did not meld with the structured teaching year and the constant pressure of it.

I felt like a juggler with a hundred balls in the air. I was teaching half time, taking tours to Europe with my husband to help him, running mentorship programs…. and writing.

Writing was my complete and utter love and yet it was always taking a secondary place. I wrote at night. I wrote in the weekends. I wrote when the kids were asleep. When I wrote I didn’t think of the time or the problems, all I saw was the joy and passion of it. I loved forming characters and thinking of stories. I lay in bed at night asking my protagonists questions and spent many hours trawling over history books to place them into a context.

I have a degree in history so it was as if all the things I had enjoyed were coming together at last. History and writing. I knew that at 54 I couldn’t be patient any longer.

I needed to be in a field that I felt fully aware in, that I loved beyond the weekly pay check and that filled my spirit with lightness.

I’d just won a New Zealand based competition for a completed romance and it was validation, I suppose. If I didn’t make the jump and do it now perhaps I never would. And if I never gave myself a chance I would feel bereft.

I penned my resignation letter and left to Australia to be a mentor on a five-day intensive scheme the Romance Writers of Australia were running. It was scary and hard but when I finished it successfully I remember standing alone in front of the mirror, a cold sore from exhaustion and worry on my lip, but my clenched fist punching the air in triumph.

To feel like that is to know you live

When I got picked up by Harlequin Historical and published it felt like all the dreams I had hoped for so long were finally happening. I had visualized this. I had walked the lonely windy beaches of Gisborne and shouted my hopes for it into the wind. I had sat in the mall with three crying children in the car and written scenarios on the back of the supermarket docket because the story just wouldn’t wait until I got home.

If I had not been paid one cent for my writing I would still have done it somehow. But the strange thing is that money does follow passion, and suddenly I was making as much as I ever did in part time teaching.

Writing is hard work. A book does not come fully formed from thin air or dreams for me. But I’ve persevered and sat and written. I’ve made deadlines. I’ve written blogs. I have delved into social media and stood there with a smile on my face when the reviews have not been what I wanted.

But I have always believed in myself and my stories. I’ve kept going. I have never given up.

And I have loved my writing life, my freedom, the creativity, the possibilities.

If I had my time over I would have left my teaching career earlier. I would have been braver and less worried by all the sensible advice others were giving me. I should have listened to my heart and taken the jump into a lifestyle that is my perfect fit and even if I had never succeeded I would have known that at least I tried.

I love Annie’s story of reinvention. So-called sensible advice is no replacement for the wisdom of your heart, your soul, your intuitive knowing about what choices are right for you. Visit her author website here http://www.harlequin.com/author.html?authorid=1690

This was an excerpt from Mid-Life Career Rescue: What Makes You Happy.

Available for immediate download less than the price of a cup of coffee—getBook.at/MakeYouHappy

How to become the hero of your own life story

Monday, September 12th, 2016

img_6740I feel honoured to be interviewing MICHAEL HAUGE on the Cassandra Gaisford show tomorrow. Michael is a top Hollywood story expert, author and lecturer who consults with writers, filmmakers, marketers, attorneys and public speakers throughout the world. He is the best-selling author of Writing Screenplays That Sell and Selling Your Story in 60 Seconds: The Guaranteed Way to Get Your Screenplay or Novel Read.

Michael lives in Los Angeles with his wife and has worked in the film and television industries for more than 35 years. He loves movies! And he loves figuring out what makes them work. And he loves helping people tell their best stories too – people like actors Will Smith and Morgan Freeman, or Devon Franklin, Vice President of Production, Columbia Pictures (to name-drop just a few)

We’ve become great friends after I purchased Michael’s books and had the great fortune to attend his seminars when he was in Auckland recently speaking at The Romance Writers of New Zealand conference in August.

 

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You can learn more about Michael here: www.StoryMastery.com

If you visit his site you’ll find lots of information on story, plus information on his one-on-one coaching session. I’ve had a session with him and got so much value! And if you sign up for his newsletter, you’ll get a list of key story questions for whichever discipline interests you.

I’ll share the link to the interview when it goes live. In the meantime you can learn more about many of the critical skills you need to master to become the hero of your own story in many of my books—below are just a few which will help.

Boost Your Self-Esteem and Confidence: Six Easy Steps to Increase Self-Confidence, Self-esteem, Self-Value and Love Yourself More getBook.at/BoostYourSelfEsteemAndConfidence
The Art of Success: How Extraordinary Artists Can Help You Succeed in Business and Life (Book One: Leonardo da Vinci) getBook.at/TheArtofSuccess

 

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The Art of Success Gave My Mind Wings!
#storymastery #findyouressence #passion #lovestory

5 ways to be super inspired in your everyday life

Monday, August 22nd, 2016

Yes, I’m about to engage in shameless name-dropping, but hey…I’m so excited about the passionate people who banded together last weekend  to inspire, support, encourage and cheerlead people’s quest  for success.

Last weekend’s I had the huge joy of attending the Romance Writers of New Zealand conference. Aptly named, “All You Need is Love”, the conference’s theme captured the key messages contained in my newest #1 best-seller, The Art of Success. It’s a book dedicated to love.

Here’s 5 of the many things I learned from attending the conference that may ignite the seeds of your own inspiration and fuel your success.

1. Surround Yourself with Positive People.  It’s incredibly inspiring and motivating to be surrounded by people who are either pursuing, or have achieved the things, you also aspire to. I loved hearing how successful some of my fellow writing friends have become since I last saw them. Especially my tribe from my former home city, Wellington.

Leanne Morgan, for example, writing as Leanna Morgan, currently also working as the head librarian at New Zealand’s Kapiti Library, has forged an incredible career writing romantic fiction and publishing these herself. Her income has flourished so much so that she’s resigned from her librarian role to concentrate on writing full time. Her story is a fabulous reminder to us all that your day job can feed your dream career and, if and when the time is right, allow you to transition safely to the next chapter in your life.

The same can be said for former Wellingtonian and now USA Today Bestselling Author, Bronwen Evans. Bronwen’s first manuscript, INVITATION TO RUIN, was completed late 2009, and was sold to Kensington Publishing early 2010, in a two book deal. Her debut novel, INVITATION TO RUIN, received a 4.5 star rating from RT Book Reviews and was nominated in the RT Reviewer’s Choice Awards – Best First Historical. Invitation to Ruin was also won the RomCon Readers Crown Best Historical 2012.She’s since gone on to win the RomCon Readers Crown three times. Her first book in her Disgraced Lords series hit the USA Today bestsellers list and she has hit it several times since. Her success is even more inspiring because she also worked in a ‘conventional career, ‘ while writing, but because she is also dyslexic.

2. Connect with the pro’s. One of many international experts who spoke at the conference was Hollywood-based story consultant, author and lecturer Michael Hague. His passion for storytelling and love of films was super inspiring—reawakening my own slumbering passions and instilling in me an even greater commitment to mastering the art of great story telling. One of the things I manifested prior to going to the conference was having Michael sign one of his books that I had purchased, “Writing Screenplays That Sell.” So I was elated when he suggested this pose for this piccie, and invited me to join him and another successful Kiwi romance writer, Tessa Radley, to see the Auckland sights. Michael has worked with some  of  the most successful people in Hollywood, including actor and producer Will Smith, and after hearing him speak and reading his book, I can  appreciate why.

3. Visualise and Affirm For Success.  Mindset is  everything.  Before going to the conference I visualised successfully pitching several of my works of fiction to literary agents and editors. Then when the  time came for my appointment I felt so nervous I almost didn’t turn up. But I put on my big girl pants (or rather my favourite dress), reminded myself that these powerful and influential people weren’t defined by their job title, but were also just normal people like me, affirmed my belief in my stories, practiced my pitch, visualised success and showed up—reminding  myself to also have fun. The result? I walked away with all two international editors from big publishing houses, and one New York based literary agent, interested in acquiring my work.

4.  Feel the Fear and Do it Anyway.  Following on from the example I gave above, it’s important to discuss the fact that people always think that I’m a naturally confident person. The truth is I feel fear just like you do. I tremble at the thought of meeting new people, and quake at the idea of self-promotion. But I’ve learned that to achieve success I must control my fears, believe in my dreams and take action on my goals.

Currently the NY-based literary agent has three partial manuscripts of mine and is assessing my self-empowerment books, including offering to help me negotiate a recent request I’ve received from a Vietnamese publisher for the translation rights for my  Mid-Life Career Rescue series, and The Art of Success.

As they wrote  to me, “In Vietnam, more the 40% percent student choose the wrong career after graduation. So we think that your books are very useful for young people in Vietnam. It’s would be great if we could have your titles in our books line.” I’m thrilled to be able to have the opportunity to help more people make life-affirming choices.

If fear or low self-esteem is something you struggle with, make this your no.1 self-development focus. I have a new book coming out this month which I know will help. More about that in my next newsletter. If career dissatisfaction is  weighing you down you may like to  check out my other  books already available on Amazon. Simply navigate to my author page here >> Author.to/CassandraGaisford.

5. Invest in Your Dreams. Going to the conference wasn’t super expensive, but it did cost money. Hotels, conference fees, air travel, and  attendance at Michael Hague’s one day, ‘Story Mastery’ workshop. But I treat such expenses less as a cost but more as an investment. One I intend to maximise. So when Michael said he’d love to work with me on developing my story Mona Lisa’s Secret I didn’t hesitate to pay for a coaching session. Afterall, as a coach myself I know  the value of working with a pro, and paying the best, to  fast track success.

So yes, I did some name-less name dropping but I hope you’ll appreciate the theme. To be inspired you need to surround yourself with inspiring people and invest in your own success. You may not be able to get to a conference but that needn’t stop you. There’s plenty of online forum’s and virtual workshops you can attend. Michael Hague, for example has video copies of his international workshops which you can purchase and enjoy in the comfort of your own home. Other experts will too.

I’ve also written about and sharing inspirational stories of success in my series Mid-life Career Rescue. Like Annie Featherston’s metamorphic rise from disillusioned teacher to award-winning romance writer in Mid-Life Career Rescue What Makes You Happy.

Many of the above tips and more easy to implement strategies can be found in my latest #1 Amazon bestseller The Art of Success: How Extraordinary Artists Can Help You Succeed in Business and Life, available now in print and eBook from Amazon here getBook.at/TheArtofSuccess

I hope you’re feeling inspired after reading this post. I’d love to know what resonated with you.

Love and best wishes

Cassandra

P.S. If you’ve read my books and enjoyed them – have you left a review on Amazon? Reviews are gold to authors like me and help readers find our books. Please consider leaving your feedback on Amazon on Goodreads. Thank you!

I need your help…

Friday, July 8th, 2016

It has been a marathon of learning and a sprint to the finish, but I’m almost ready to launch, my next non-fiction book, The Art of Success. But I need your help.

I’ve been writing for the majority of my career, I’ve been on television, interviewed on the radio, and spoken at overseas conferences. But this isn’t what I’m most proud of.

What I am most proud of is helping other people succeed. From helping people leave toxic jobs, and stand up to tyrannical bosses, to helping people accomplish their dreams and even showing a single mum (as I once was)  how she can make money working from home and support her family—helping others is my greatest accomplishment.

Now I’d love your help. It would be great to get a fresh perspective before I finish my latest book.

Would you enjoy being an advance reader for The Art of Success? You don’t need to worry about any of the small detail. I’m only looking for your “big picture” responses to the book itself, as they are what will help me edit effectively. I’m looking for a few early readers to complete by July 20 so I can get some feedback and also some reviews in advance of the launch.

If you’re keen, please email me direct: cassandra@cassandragaisford.com with whether you want Kindle or ePub—or word.

Thanks 🙂

Cassandra

How Extraordinary Artists Can Help You Succeed in Business and Life

How to perfect your book description so that it sells loads of books

Monday, January 18th, 2016
Find Your Passion and Purpose ebook coverv4300dpiIf you haven’t downloaded yet and reviewed, or you could do with a passion boost here’s the link to my new book, How To Find Your Passion and Purpose: Four Easy Steps to Discover A Job You Want and Live The Life You Love, available in paperback and eBook from Amazon here>> http://amzn.to/1W0IreR. I’d still value some more reviews!
Meanwhile I’ve been busy perfecting my book description. Writing a good description for Amazon is all about good sales copy. Sometimes the word ‘sales’ gets a bad rap. I like Dame Anita Roddick’s take on it, “We communicate with passion and passion sells.” She’s someone who knows! British businesswoman, human rights activist and environmental campaigner, she best known as the founder of The Body Shop, a cosmetics company producing and retailing natural beauty products that shaped the phenomenon of ethical consumerism. The Body Shop was one of the first to prohibit the use of ingredients tested on animals and one of the first to promote fair trade with third world countries. As she once said when challenged by someone accusing her of profiteering in what they claimed should be a not-for-profit mission, she replied, “If we don’t make a profit, we have no money to create change.”
If you are an author of non-fiction like I am, chances are you have written a book you hope will be helpful to others. To do this you need to reach as many people who need the advice you provide as possible. To attract people who need your book you need to be able to speak to their needs and desires, show them how you can solve their problems and market the benefits of your book. This is sales and marketing.
How to ensure your sales copy pops!
You also have to ensure your copy is eye-catching and heart-grabbing.
Thanks to Angelique Mroczka for her amazing step-by-step HTML guide and Paul Brodie for the tips from Kevin Kruse shared in his magnificent new book BOOK PUBLISHING FOR BEGINNERS http://amzn.to/1n5cdmH, I now have a shiny new book description. No doubt there is room for improvement but it is vastly better than my feeble attempt before…what do you think? 
 
<h3>Focus Your Energy and Time to Achieve Outstanding Personal and Professional Results With Absolute Certainty and Excitement.</h3><p>What if you could increase your success, health and happiness with a few simple steps? How would your life be different if you had more energy, motivation, confidence and self-belief? What if you could hit your business, personal and financial targets easily? Imagine waking up every morning looking forward to your day, working and living with purpose, passion and profit.<p><b>Amazon bestselling author</b> of <i> Mid-Life Career Rescue</i>, and <b>award-winning artist</b>, Cassandra Gaisford provides simple but powerful and easy to implement ways to find your passion and purpose. Based on survey research, personal achievements and her professional expertise and success as a career and life coach helping people achieve outstanding results – including lawyers, teachers, back-to-work mums, accountants, school leavers and creative entrepreneurs – Gaisford answers the question: how to do less and achieve more.<p> In <i> How To Find Your Passion and Purpose: Four Easy Steps to Discover A Job You Want and Live The Life You Love</i>, you’ll learn:</b></p><ul><li>Why successful people follow their passion, not their pension</li><li>How to identify your REAL priorities</li><li>How working with passion can cure many modern-day ills – depression, anxiety, overwhelm and boredom</li><li>How passion and purpose reduces stress</li><li>How to be happy and successful</li><li>How to double your productivity effortlessly</li><li>How to boost your self-esteem and super-charge the confidence needed to make an inspired change </li><li>How to change jobs and find a career you will enjoy, including self-employment</li><li>How to discover your signature gifts and talents and confirm your work-related strengths</li><li>How identifying your PPT will increase profit, peace and prosperity</li><li>BONUS: <i>Find Your Passion Workbook<i></li><li>BONUS: <i>Living with Purpose Workbook<i></li><li>BONUS: Making Decisions and Choosing Your Best-Fit Career Workbook</i></i> </i><p>If you’re like many people who don’t know what they are passionate about or what gives your life meaning and purpose, this book will help provide the answers.</p><p> If you have been told it’s not realistic to work and live with passion, this book will help change your mindset.</p><p> If you’re too busy, too tired, too stressed out to read a lengthy book, this concise guide comes to your rescue.</p><p><strong>Quit just existing and start really living!</strong></i><p>Buy this book now to start achieving outstanding personal and professional results with absolute certainty and excitement.</p></h3><h3><u>Pick up your copy today by clicking the BUY NOW button at the top of this page!</h3><h3><u>
 
 
As Angie says in her guide, “Looks like a mess, right? Now put it in a HTML viewer like Code Beautify” http://codebeautify.org/htmlviewer/ (hit ‘run’)and it look like this:

Focus Your Energy and Time to Achieve Outstanding Personal and Professional Results With Absolute Certainty and Excitement.

What if you could increase your success, health and happiness with a few simple steps? How would your life be different if you had more energy, motivation, confidence and self-belief? What if you could hit your business, personal and financial targets easily? Imagine waking up every morning looking forward to your day, working and living with purpose, passion and profit.

Amazon bestselling author of Mid-Life Career Rescue, and award-winning artist, Cassandra Gaisford provides simple but powerful and easy to implement ways to find your passion and purpose. Based on survey research, personal achievements and her professional expertise and success as a career and life coach helping people achieve outstanding results – including lawyers, teachers, back-to-work mums, accountants, school leavers and creative entrepreneurs – Gaisford answers the question: how to do less and achieve more.

In How To Find Your Passion and Purpose: Four Easy Steps to Discover A Job You Want and Live The Life You Love, you’ll learn:

  • Why successful people follow their passion, not their pension
  • How to identify your REAL priorities
  • How working with passion can cure many modern-day ills – depression, anxiety, overwhelm and boredom
  • How passion and purpose reduces stress
  • How to be happy and successful
  • How to double your productivity effortlessly
  • How to boost your self-esteem and super-charge the confidence needed to make an inspired change
  • How to change jobs and find a career you will enjoy, including self-employment
  • How to discover your signature gifts and talents and confirm your work-related strengths
  • How identifying your PPT will increase profit, peace and prosperity
  • BONUS: Find Your Passion Workbook
  • BONUS: Living with Purpose Workbook
  • BONUS: Making Decisions and Choosing Your Best-Fit Career WorkbookIf you’re like many people who don’t know what they are passionate about or what gives your life meaning and purpose, this book will help provide the answers.

    If you have been told it’s not realistic to work and live with passion, this book will help change your mindset.

    If you’re too busy, too tired, too stressed out to read a lengthy book, this concise guide comes to your rescue.

    Quit just existing and start really living!

    Buy this book now to start achieving outstanding personal and professional results with absolute certainty and excitement.

    Pick up your copy today by clicking the BUY NOW button at the top of this page!

This was my original description for my book, How to Find Your Passion and Purpose

Finding a job you want and living a life you love is impossible without passion, enthusiasm, zest, inspiration and the deep satisfaction that comes from doing something that delivers you some kind of buzz.

Yet, it’s staggeringly, and dishearteningly, true that many people don’t know what they are passionate about, or how they can turn it into a rewarding career. Some research suggests that only 10% of people are living and working with passion. Hence my passion for passion and helping create more positive change in the world.

If you’re like many people who don’t know what they are passionate about or what gives your life meaning and purpose, this book will help provide the answers.

If you have been told it’s not realistic to work and live with passion, this book will help change your mindset.

Together we’ll help you get your mojo back, challenge your current beliefs and increase your sense of possibility. By tapping into a combination of practical career strategies, Law of Attraction principles, and the spiritual powers of manifestation, you’ll reawaken dreams, boost your self-awareness, empower your life and challenge what you thought was possible.

We’ll do this in an inspired yet structured way by strengthening your creative thinking skills, boosting your self-awareness and helping you identify your non-negotiable ingredients for career success and happiness. Little steps will lead naturally to bigger leaps, giving your the courage and confidence to follow your passion and fly free toward career happiness and life fulfilment.

What you’re about to read isn’t another self-help book; it’s a self-empowerment book. It offers ways to increase your self-knowledge. From that knowledge comes the power to create a life worth living.

How To Find Your Passion And Purpose will help you:

• Explore and clarify your passions, interests, and life purpose

• Build a strong foundation for happiness and success

• Value your gifts, natural knacks and talents and confirm your work-related strengths

• Direct your energies positively toward your preferred future

• Strengthen your creative thinking skills, and ability to identify possible roles you would enjoy, including self-employment

• Have the courage to follow your dreams and super-charge the confidence needed to make an inspired change

• Find your point of brilliance

Let’s look briefly at what each chapter in this book will cover:

Chapter One, “What Is Passion” will help you explore the meaning of passion and discover the consequences of ignoring your passion. You’ll identify any passion blocking beliefs and intensify passion-building beliefs to boost your chances of success.

Chapter Two, “Discover Your Passion,” will help you to identify your own sources of passion and passion criteria. What you’ll discover may be a complete surprise and open up a realm of opportunities you’ve never considered.

Chapter Three, “Passion At Work,” will assist you in identifying career options and exploring ways to develop your career in light of your passions and life purpose.

Chapter Four, “Live Your Passion,” looks at passion beyond the world of work and ways to achieve greater balance and fulfillment. You’ll also identify strategies to overcome obstacles and to maximise your success.

How To Find Your Passion And Purpose concludes with showing you how to identify your point of brilliance. I’ve also included a link to two free workbooks.

Find a job you love and finally live the life you want. Scroll up and click “Buy Now” before it’s too late.

It wasn’t bad for a first attempt, but I knew it needed to be better.

Even with all those extra tweaks I’ve shared with you above and creating a super-persuasive book description there’s no way I can guarantee  that everyone will buy your book. BUT, I’ll bet you’ll feel better about it and agree that the chances of increasing your conversion rate will soar considerably.

I spent about 40-minutes writing this blog post just for Y-O-U. If you think you will sell even just one more book, (hopefully more) will you give me a $0.99 tip? Just…

Grab your copy of the How To Find Your Passion and Purpose: Four Easy Steps to Discover A Job You Want and Live The Life You Love, available in paperback and eBook from Amazon by clicking here NOW>>

To fulfil your potential you have to step out of the comfort zone

Sunday, January 17th, 2016

shoot for the stars by Kimberly Gordon ReelandWhilst it’s commonly stated that we should do what comes naturally, this may not be the best advice!

To fulfil your potential you have to step out of the comfort zone of doing what you do well and embrace the uncertain world of trying something new.

In doing this you’ll have the satisfaction of knowing whether you swim on a new current of fulfilment and success – something others refer to as ‘flow”.

Just as Jilly did, the wonderful lady in her 70’s who has become a photographer, and whose story I shared in Mid-Life Career Rescue: (What Make You Happy).

Listening to Jilly’s stories of reinvention, it’s clear to me that variety, learning and new challenges are some of her most important values. “‘I’ve always followed my dream – I wasn’t a mid-lifer who found what I wanted to do. I always took chances and jumped in with both feet!” She said. 

Read her inspiring story in Mid-Life Career Rescue: (What Make You Happy), or check out her website – her work is really, really special. Her natural affinity for dogs, and the skills she’s developed with the camera, creates something truly magical. She has now had several exhibitions with two more coming up next year. Also she has been invited to join Getty Images.

 

 

But what if you  don’t swim? What if you sink? At least you’ll have the satisfaction of knowing you tried, and the great fortune of implementing your lessons learned in your next attempt!

Refresh Your Life With Change

Sticking with what you do well can be the worst thing to do if you want to live a meaningful life. To develop new skills, new ways of being to become someone other than who you believe yourself to be takes a willingness to change.

As astrologer Sarah Varcas shares, “It takes courage and fortitude, a willingness to be a new-born again, discovering life from scratch, adopting a new perspective and fresh guidelines. Of course we can take our strengths and abilities with us on the journey. They’ll come in more than handy! But to see them as the be-all and end-all, the extent of our ‘tool kit’, is to live a half-baked life in the shadow of who we could actually be if we allowed ourselves to grow.”

Here’s a few questions to ponder, the answers may prove liberating:

  • What would you be willing to try if you were 10 times bolder?
  • What wouyld you try if you knew success was guaranteed?
  • How could trying out new ways of being or working enrich your life?

Finding My Passion and Purpose

I put into motion my own advice late last year and published my first two books in the Mid-Life Career Rescue series on Amazon. What fun! I don’t know why I didn’t do it sooner.

Since embarking on change I’ve published a book a month and recently penned my third book: How To Find Your Passion And Purpose: Four Easy Steps to Discover A Job You Want and Live The Life You Love, is more of guide, than a book – a nice short, easy to implement tool kit to help you live and work with passion and purpose.

The Amazon details and link are here: http://amzn.to/1W0IreR

A new thing I did for the first time was creating my own cover – using my own art work too. The feedback I’ve received about both the book and the cover has enriched my life in ways I couldn’t have perceived. I gain from the satisfaction and fulfilment of being fully autonomous in all aspects of publishing and gaining from the immediacy and intimacy of the feedback from readers.

“Simply delightful, witty quick read, packed with excellent information. I’m actually believing now, I could change my career after 18 years!” Wrote one Amazon reviewer.

“I feel I want to read this book now! The red energy swirl suggests an invitation to enter a journey of discovering ones passion,” shared another person when she first saw the cover.

Of course, sometimes when you try new things, even successful new things you can attract criticism. I did when I wrote my second book. A reviewer said,  “I loved the inspiration, content, and message. There book rambles a lot though.”

Ok, I thought. I won’t ramble in my next book – I’ll be more concise!

How To Find Your Passion And Purpose: Four Easy Steps to Discover A Job You Want and Live The Life You Love is available through Amazon at the special introductory price of $.99 for a limited time. http://amzn.to/1W0IreR

How to create a new life – harness the power of one and achieve your goals

Friday, January 1st, 2016

one thought,
one feeling,
one intention,
one desire,
one challenge

A very warm greeting to you on this most auspicious day  the first day of the first month – the beginning of a wonderful new year.

One has become my favourite number. I love its simplicity. In an era where overwhelm threatens the peace and equilibrium of so many, ‘one’ makes things easy.

My one goal last year was to overcome my own self-doubt and follow my passion for writing. I love writing. It’s what I was born to do. If I don’t have a pen in my hand, a notebook at the ready, I feel lost, anxious, irritable, Writing soothes my soul. Writing allows me to connect with others and to express the things I care deeply about.

And so with this in mind, I made one promise to myself in 2015 – to publish one book. And then another in my Mid-Life Career Rescue series. Books which would share my own mid-life journey to career nirvana, and the journey of other seekers too.

And in turn, my hope was that sharing these stories would inspire you.

So it’s been exciting to read the reviews and hear from people who have read my first books in the Mid-Life Career Rescue series. People like Hillary who said, “This is the perfect gentle nudge needed to move me forward and make those scary life changes.

I was scared last year too. I wondered how my books would be received. I wondered if anyone would like them. I feared public rejection, bad reviews, losing the time and money I had invested – all those things. But my desire was stronger. I didn’t want to wonder, ‘what if.” What if I had taken a risk and published my book. I took the risk, and it’s been worth it. I chose to change my focus  – to create in my minds eye everything I that dreamed of and saw in my mind’s eye, that I wanted to become ‘true.’

Going to bed last night on New Year’s Eve after celebrating the last day of 2015, to find Mid-Life Career Rescue: (What Make You Happy) twas #1 on the best-seller list on Amazon was amazing. And waking up today on the first day of 2016 and finding it was still #1 was fun!

So if there’s one thing I would encourage you to do this year it would be this – feel the fear and follow your passion anyway. Be curious, be playful, be adventurous and see where these feelings take you.

If you know anyone who needs a gentle nudge this year to make a change for the better the link is here http://amzn.to/1JmGq5C

What’s one intention you could make this year that, when followed through, would make a tremendous difference to your life? Please let me know on in the comments section of this blog

In the meantime I leave with you with this inspirational sculpture created by renown New Zealand Sculptor Chris Booth. My partner commissioned it for my 50th birthday last year. Together the three of us named it Viewfinder, which I love given my passion for photography. Of course, a viewfinder is the tool that enables you to find your point of focus. The viewfinder is the single most important user interface on any camera. And your viewfinder – your point of focus, the thing that captures your interest, your attention, your passion, is the most important tool in creating your best life in 2016. Set your focus, capture your desires and allow them to motivate and guide you throughout the hours, weeks, and months which follow.

Viewfinder Chris Booth web

I wish you a very happy new year. May 2016 bring you continued happiness and joy.

How to quit your job and still pay the bills

Sunday, December 20th, 2015

 

Quitting is for winners…

My daughter quit her job with no job to go to yet – she’s never been happier. But only two days prior she was in tears. Months of bullying, manipulation by managers and being promised magic that never eventuated took its toll on her self-confidence and self-esteem.

But now she’s jumping for joy. She’s claimed her power back and made a stand for what she believed. And she’s done it all with her eyes wide open – clarifying first what she really needed in a job to feel happy.

Do you want to quit your job? Do you feel overwhelmed thinking about what else you could do? Or are you looking for a blueprint for success?

Quit a job you hate and start living again

Sometimes all it takes is one line, one sentence, one book to radically change your life. As one man who purchased Mid-Life Career Rescue: What Makes You Happy write to me “I wish I had this book ten years ago! Making a career change was really challenging, and overwhelming. This book is quick and to the point, very well organized making it a great easy-to-use resource. The step-by-step tools are what set it apart, though. I’m recommending this to my cousin who has been wanting to make a change but doesn’t know how. I really hope this book pushes him into action to find a career that makes him happy! Great stuff.” ~ Jason Sperling.

Here’s a few strategies I share in Mid-Life Career Rescue: What Makes You Happy:

 Is lack of finances holding you back?

‘I’d love to quit my job if my mortgage would let me,” someone wrote to me.

I hear you! I’ve been there too. Here’s a few things you may want to consider:

1.) Plan your great escape. If you can’t afford to quit right away, make an escape plan. Put the challenge out there, “How can I quit my job and still pay the bills?” Ask friends, family, Google. Listen to your intuition. Could you negotiate a four day week to give you time to develop a hobby into a career? Is it time to spruce up your CV and activate a job search plan?

2.) Do some creative accounting. Could you take out a loan with family to see you through? Leverage off a loan interest credit card? Sell your kids? (I’m joking!) You get the idea. My daughter’s using her downtime to promote her business ideas – hours after resigning she generated the equivalent of a week’s wages.

3.) Utilise equity. Burt Munro, of ‘The World’s Fastest Indian’ fame mortgaged his home. Could you use the equity in your own home to finance your career? If you don’t want to remortgage you could try asking for a mortgage holiday. Many banks allow 2–3 months of no mortgage payments.

4.) Share the load. Who else has a stake in your success? Perhaps they may be able to inject more cash into your joint cash flow. Keri had always earned more than her husband. Her dream career meant taking a $40k drop. Together they worked on a strategy to help him advance his career and earn more money. Not only is he happier in his job but now Keri has built a flourishing business as a corporate life coach.

5.) Seek investors. Use other people’s money to create the momentum you need. Remember there’s good borrowing – borrowing to increase wealth – and bad borrowing – borrowing so you can consume more. Most people spend all their spare income on non-asset-producing consumption. Banks, family members and friends are all possible sources of investment income. Sam Morgan, who established TradeMe, convinced his dad to back him, and earned him millions of dollars in return. You may not pay back millions but if your idea is sound, your investors can sleep at night knowing they will be repaid.

Money doesn’t have to be an obstacle to making a change to more fulfilling work. With sound planning, a willingness to prioritise and juggle conflicting demands, financing your career can be more affordable than you think.

 

This is an edited extract from Midlife Career Rescue: (What Makes You Happy): How to confidently leave a job you hate, and start living a life you love, before it’s too late” by Cassandra Gaisford. To purchase your copy and learn how to follow your passion to prosperity, click here to go to your online bookshop.

Three days to train a horse. Three days to change a habit.

Wednesday, July 22nd, 2015

IMG_2846Golden Dream, one of the pregnant mares we’ve been babysitting, started eating the fences while we were away for three days. My partner said, ‘Something has got to change, either the horses changed their behaviour or they have to go.’

You may be wondering, what does this have to do with writing or any act of creativity? I didn’t want the horses to go, just like I don’t want to give up my dream of being published in fiction.

Over the years I’ve heard a lot of talk that it takes 21 days to change a habit, but where’s the evidence? Why 21 days? What if the truth was it only takes three days to change a habit? That would be cool.  Three days is manageable, easier to chew and simpler digest. Then add three more days, and three more, until voilà you have achieved seven sets of three and a new habit is ingrained. Of course it can’t stop there. A new habit has to continue to be effective.

I proved my horse theory of behavioural change today. Day three and the horses are retrained, I’m still working on training myself to change unhelpful behaviours, including procrastination, but here’s a few things I’ve learned recently from other pro’s:

Don’t be discouraged by the size of the task

Don’t be discouraged by the size of the task. Robert McKee, story guru to the stars, including Peter Jackson and many other high achieving creatives, says it takes 10 years before you can master the craft of writing. Joanna Penn, New York Times and USA Today best-selling novelist and author of one of the top 10 blogs for self-publishers, wrote recently of author Blake Crouch’s 10 year journey through different forms of publishing – his Wayward Pines series is now a TV show. 10 seems to be a magic number, just like 3.

 

Think like a pro and be prepared to learn

Think and act and feel like a pro. No one achieves pro status without some sort of apprenticeship. Like any apprentice you have tasks to learn from other experts on the journey to craft mastery.  Joanna Penn, for example attends workshops and learns from other successful people in her field. Other pro’s do the same.

“Excellence of any kind is based upon knowledge,” says Robert McKee. “You have to do research, you have to know what it is you are trying to do. The more you understand what you are trying to do the better you will be at it. The notion you can rely in instinct is foolishness.”

 

Do the work

“Show up, show up and soon the muse shows up too”, says author Isabel Allende. Show up, put your bum on the seat, and put your pen in hand and do the work.  “You can’t actually make a living from writing if you’re not actually writing, ” says Joanna Penn – very wisely! Some authors suggest writing at a set time every day, others advocate for a more flexible approach. Know what works for you and stick to it. Determine the goals you want to achieve. Whether it’s a quota, a set amount of time to write, or a defined task to conquer, determine what you are going to do and stay at work until your done.

 

Write faster

Prolific Amazon best-selling author Steve Windsor, warns against over thinking. Write faster, he says. This is a great way to minimise the internal critic and the perfectionist. They can come out to play later, the main thing is to get down the bones, at least then you’ll have something to work with. If you have no words you have nothing to go back and edit later. Steve Windsor speaks from experience – with nine books out in eight months he knows how to be a writing machine.

 

Practice habit creep

Changing human behaviour is often considered to be one of the hardest things to do in business and in life, writes James Clear.  James studies successful people across a wide range of disciplines — entrepreneurs, artists, athletes, and more — to uncover the habits and routines that make these people the best at what they do.

What if,  he asks in a recent newsletter, we trusted that becoming more successful  came as a natural side effect of improving our normal routines? It makes absolute sense that as our normal habits improve so will our successes – whether this is because our daily word count goes up, or we churn out more books over a year, or what ever else we want to achieve.

James Clear has coined the phrase ‘habit creep’  to describe the idea of ‘slightly adjusting your habits until behaviours and results that were once out of reach become your new normal‘.

He advocates two primary ways to change long-term behaviours and improve performance for good:

  1. Increase your performance by a little bit each day. Most people take this to the extreme, he’s says.
  2. Change your environment to remove small distractions and barriers. Most people never think about this.

 

I’ve been implementing many of these strategies to increasing success. I’m breaking the task of finishing a book of fiction into manageable tasks. I’m practising habit creep and writing fast by working in 40 minute intervals of timed writing bursts, followed by 10 minutes of cardio!It’s so important as a writer not to be sedentary.

I’ve also changing location, moving out of the house and into the garden to minimise the distraction created by unlimited WIFI and interruptions at home. Look, even Golden Dream is cheer-leading me on as I write!

Watching podcasts by writing professionals, and joining writing forums and communities of writers with similar aspirations has been fabulous too, tuning up my mindset and providing me with ‘my tribe’ and a sense of belonging.

It’s day one of making these changes in my writing life, but having trained the horses to stop eating the fence in three days by making slow, incremental adjustments to their routine, I’m optimistic that I can create new habits that lasts a lifetime too.

 

Everyone gets obsessed with achieving their very best day—pulling the best score on their test, running their fastest race ever, making the most sales in the department. I say forget that stuff. Just improve your normal day and the results will take care of themselves. We naturally make long-term changes in our lives by slowly and slightly adjusting our normal everyday habits and behaviours.” ~ James Clear

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