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Archive for the 'Author entrepreneur' Category

stress less this holiday season

Thursday, November 16th, 2017

 

Shortly, I’ll be sharing my strategies for a stress-free Christmas and holiday season with a journalist from the New Zealand Herald. It’s a super important topic – so many people find it hard to switch off.

Here’s an easy to implement strategy to help boost your joy over the holiday period:

 

The Life-Changing Benefits of Unplugging

 

“Setting aside protected time each day for direct interaction with people—or for solitude and meditation without the interruption of a Facebook feed or a stream of texts—instinctively feels like a good thing.”
~ John Swartzberg, M.D.

“We’re suffering a sleep crisis,” warns Arianna Huffington, co-founder and editor-in-chief of The Huffington Post and author of The Sleep Revolution: Transforming Your Life One Night at a Time. The chronic need to be “plugged in” is hurting our health, productivity, relationships, and happiness.


Are you suffering from information overwhelm? Are you permanently attached to your device? Does the thought of unplugging send your anxiety spiraling? What if you miss something? What if….what if…

What if you shut it all down and stepped away for a day, a week, a month or more? Consider taking time out to unplug, take a step back, forget about what is expected, forget about what you may be missing, and think about you may be gaining.

Like any addiction, unplugging can be a struggle at first, but the benefits are worth it. Besides the main benefit of being able to enjoy much more hassle-free, uninterrupted time, here are seven other wonderful and lesser-known upsides you’ll notice from making the decision to unplug regularly:

Increased awareness. When was the last time you were fully aware of the beauty that surrounds you? When you unplug you blitz major distractions. You begin to notice small details in people, things, and places that you never really noticed before.

Clarity. Unplugging reduced brain overload. Technological over stimulation overwhelms your mind, reducing your cognitive reasoning skills.

Improved memory retention and mood. Even just detoxing from technology for a day once a week is enough to give your brain a reboot, which can improve your memory and lift your mood.

More brain power. Spending less time being a slave to technological stimulation, provides more time to focus on doing activities that can grow your brain cells—such as indulging in an enjoyable hobby, learning a new skill, visiting a new place, having new experiences, going for a relaxing walk.

Enhanced relationships. Disconnecting from your perpetual tether to iPhones and laptops can do all kinds of great things for your real-world connections with families and friends.This is a no-brainer, but one so many people seem to miss. Putting your device away and giving the people you are with, rather than your device, your undivided attention tells people they’re important to you.

Enhanced productivity. Do you really need constant access to your social notifications, Facebook updates, your email inbox, a bunch of tabs open in your web browser and all sorts of other things to feel in touch and in control? Accumulating interruptions steals peace of mind and minimises your ability to get things done. Any time you’re interrupted from a work-related task by something from your phone or computer, it can take as long as 45 minutes for your brain to refocus.

Mindfulness. When something interesting starts happening, what’s your first reaction? Do you whip out your phone, start snapping photos and begin sharing on social media? Or do you savor the moment and delight in being in the moment? When you unplug, you force yourself to be more present.

“A natural side effect of unplugging is that you stop missing out on what you should be enjoying for yourself, rather than trying to tell everyone on social media about it,” says author Elise Moreau.

Are screens the problem or a symptom?

“It’s become part of our culture to think that being too plugged in’ and too dependent on our devices is the root of our problems, rather than a manifestation of other problems,” says John Swartzberg, M.D.

“Is constantly checking your phone during dinner with your family causing you to be less close to them? Or are you constantly checking your phone because it’s a convenient way to avoid conversations? Are you anxious and having trouble sleeping because you’re spending too much time online? Or are you spending lots of time online to try to tune out your anxiety?” Swartzberg asks.

None of this is to say that Swartzberg thinks it’s a good thing that so many of us are so constantly connected to our devices. “If we spend too much time staring at a screen, the life that is happening right in front of us—our kids’ childhoods, conversations with our partners, work that we can do to help make the world better—may just pass us by.”

 

Call to Action

Get to the heart of why you’re spending so much time connected to technology. Isolate the benefits and issues, and then make a call whether you need to schedule the time to unplug.
Learn polymath Tim Ferris’s 4 steps to lifestyle design: definition, elimination, automation, and liberation. Watch it here: http://bit.ly/1nTs7jq

 

This is an edited extract from Stress Less. Love Life More: How to Stop Worrying, Reduce Anxiety, Eliminate Negative Thinking and Find Happiness by Cassandra Gaisford. To purchase your copy and learn how to stress less and love life more, navigate to: getBook.at/StressLess to go to your online bookshop

How to Overcome Writer’s Block Easily

Sunday, September 17th, 2017

Rewriting is a lot easier than writing because you have a problem to solve.

~ Aaron Sorkin, screenwriter

 

Many people blame writer’s block for their lack of productivity. But delve deeper and the chances are you’ll find other culprits, including perfectionism, “blank page syndrome,” stress, or lack of devotion. But there’s also a simpler cause and one that is easy to solve, trying to write with both sides of the brain.

“To be more productive, you need to learn how to write faster,” says Mary Jaksch, Chief Editor of Write to Done. “The key point is to separate the actions of creation and editing.”

This means allowing yourself to write terrible, horrid, amateur first drafts! Perfectionism will keep you poor.

“When you try to write your first draft well, you are creating and editing at the same time (activities which activate different areas of the brain). This is like being in a car and stepping on the accelerator and the brake at the same time. You won’t get anywhere fast!” says Jaksch.

Julia Cameron shares how she approaches first drafts in her book The Right to Write: An Invitation and Initiation Into the Writing Life. “Early in my writing life, I tried to polish as I went…. Writing this way was frustrating, difficult and disheartening…I learned to write, setting judgment aside and save the polish for later…

“For the first time, I gave myself emotional permission to do rough drafts and for those rough drafts to be, well, rough. Freed to be rough, my writing actually became smoother. Freed from the demand that it be instantly brilliant, perfect and clever, my writing became not only smoother but also easier and more clear.”

Many successful authors, including Julia Cameron, say it’s important to get out of your own way, to be a channel, or medium, for the stories which want to be told.

Show up! Show up! And soon the muse will show up too,” says Isabel Allende, author of The House of Spirits.

“What writing is,” announces Stephen King in the same-named chapter of his memoir, On Writing, “Telepathy, of course. It’s amusing when you stop to think about it—people have argued about whether or not such a thing exists, folks like J.B.Rhine have busted their brains trying to create a testing process to isolate it, and all the time it’s been right there, lying out in the open like Mr. Poe’s purloined letter. All the arts depend upon telepathy to some degree, but I believe that writing offers the purest distillation.”

Here are just a few simple ways to tap into your writing genius, get your creative juices flowing and love your first drafts more:

• Tap into your subconscious mind and write freely—write non-stop for three minutes. It doesn’t matter what you write, just don’t stop for three minutes! You may be surprised at the clarity and depth of ideas that flourish unhindered.

• Do a da Vinci and carry a notebook with you at all times to capture ideas, doodle in, collect snippets of dialog or jot down compelling descriptions around you, and use it to improve your craft and your daily writing practice. Or you may prefer to use a digital notebook or app like Evernote.

• Collaborate with other authors and do a sprint, or sign up for an organized event like Nanowrimo, National Novel Writing Month, in November, to write your book fast (http://nanowrimo.org). This is a month-long program that encourages writers of all ages to stop thinking about writing and just get it done.

• Affirm, “Done is better than perfect,” and remind yourself getting words on the page frees you up for the easier task of shaping them into something coherent. You can’t edit a blank page.

• Create your own sacred “receiving” place and channel your story.

• Write by hand and use technology to input your words later.

• Read the following chapters—particularly “Fifteen Minute Sprints” which follows.

 

Mining for Gold

How can you give yourself permission to write imperfectly?

Schedule separate time for right brain and left brain writing tasks.

 

 

This is an edited extract from The Prosperous Author: How to Make a Living With Your Writing (Book Two: Productivity Hacks: Do Less & Make More) by Cassandra Gaisford. ORDER THE EBOOK TODAY, SAVE and SEND YOUR ORDER CONFIRMATION AND RECEIVE YOUR FREE BONUS GIFTS—Click the Amazon link here getBook.at/ProductivityHacksDoLessMakeMore

Do less and earn more today!

Although this book was written for writers, the principles and strategies can be embraced by business entrepreneurs, solopreneurs, actors, dancers, painters, photographers, filmmakers, and thousands of others around the world who want to enhance their productivity, do less and make more.

How to use aromatherapy to boost your mental alertness

Sunday, September 10th, 2017

If you believe in aromatherapy…it works! If you don’t believe in aromatherapy…it works!

~ Cristina Proano-Carrion, aromatherapist

Along with your skills and capabilities, it is your state of mind that determines how productive, successful and happy you will be.

There are many ways to empower your mind—working with essential oils is one of the most effortless. The sense of smell is the most basic and primitive of all our senses and is of vital importance to authors.

The process of smelling is called olfaction and is incredibly complicated, taking place in several areas of the brain including the limbic system which itself has approximately 34 structures and 53 pathways. The limbic system is linked to sensations of pleasure and pain, and emotions— both positive and negative, including fear and confidence, sadness and joy and other feelings that can either erode or boost productivity and prosperity.

The simple truth is, even if you are unaware of the power of smell, aroma affects your mood.

Scientists now believe that all of our emotions are the result of neurochemicals such as noradrenaline and serotonin being released into the bloodstream, and mood swings are thought to be a result of these influences, particularly when they are in the extreme. Given these facts, it’s not hard to see how essential oils can help balance and influence our thoughts, feelings, and behaviors.

“Feeling educated about essential oils is such an empowering experience because there are so many different oils you can work with,” writes Clinical Aromatherapist Andrea Butje in her book, The Heart of Aromatherapy: An Easy-to-Use Guide for Essential Oils. “They all offer the nourishment of the plant they are distilled from in a single drop, and education helps you understand which oils to reach for at which times. Nature works holistically…and so do we.”

As I share in my book, The Art of Success: How Extraordinary Artists Can Help You Succeed in Business and Life, Coco Chanel knew the alchemical potency of flowers and plants. She surrounded herself with nature’s elixir and amassed a fortune from the essential oils which helped make her perfume Chanel N°5 famous.

“A woman who doesn’t wear perfume has no future,” Coco Chanel once said.

The transcendent alchemy of the potions that went into the Chanel N°5 formula was not left to chance. Grieving after her lover Boy Chapel’s death, jasmine, ylang ylang, vetiver and other restorative scents imbued Coco’s Chanel N°5 with hope, healing, and the sensual confidence that love lost would be found again.

Aromatherapy, using the scents of plants and flowers, is one of many ancient remedies validated by modern science today. It’s the Swiss army knife of all things healing—physically, mentally, spiritually and emotionally.

“Feeling educated about essential oils is such an empowering experience because there are so many different oils you can work with,” writes Clinical Aromatherapist Andrea Butje in her book, The Heart of Aromatherapy: An Easy-to-Use Guide for Essential Oils.

“They all offer the nourishment of the plant they are distilled from in a single drop, and education helps you understand which oils to reach for at which times. Nature works holistically…and so do we.”

There are so many different essential oils that can help you. Here are a few essential oils and natural therapeutic remedies to help increase your alertness, refresh and uplift your mind, body, and spirit:

1.) Laurel Essential Oil: Motivates people who lack energy or confidence. It also strengthens the memory and helps maintain concentration, especially during prolonged tasks.

2.) Rosemary Essential Oil: Instills confidence during periods of self-doubt and keeps motivation levels high when the going gets tough. It is also said to help maintain an open mind and to make you more welcoming of new ideas.

3.) Cardamom Essential Oil Stimulates a dull mind, dispels tensions and worries, and nurtures and supports the brain and nervous system. Many people find it of great support during challenging times.

4.) Peppermint Essential Oil: With its refreshing scent peppermint works like a power boost for your fatigued mind, making you feel sharper and more alert.

The following blends are great ‘pick-me-ups’ for your weary mind:

Alertness:

• Ginger, 6 drops

• Grapefruit 5 drops

• Juniper Berry 4 drops

• 15 ml of a carrier oil

Energizing:

• Lavender 8 drops

• Lemon 2 drops

• Orange 6 drops

• Rosemary 4 drops

 

Your Challenge

Investigate the power of smell. Read more about aromatherapy for achievers and learn about essential oils for success.

What scents imbue you with confidence? Courage? Productivity? Sharpen your most potent tools—your heart and your mind. Become a perfumer—experiment with essential oils until you find a winning blend.

Create your own success blend, or have an expert create one for you. Beginning with how you want to feel is a good place to start.

 

 

 

This is an edited extract from The Prosperous Author: How to Make a Living With Your Writing (Book Two: Productivity Hacks: Do Less & Make More) by Cassandra Gaisford. ORDER THE EBOOK TODAY, SAVE and SEND YOUR ORDER CONFIRMATION AND RECEIVE YOUR FREE BONUS GIFTS—Click the Amazon link here getBook.at/ProductivityHacksDoLessMakeMore

Do less and earn more today!

Although this book was written for writers, the principles and strategies can be embraced by business entrepreneurs, solopreneurs, actors, dancers, painters, photographers, filmmakers, and thousands of others around the world who want to enhance their productivity, do less and make more.

Click here for instant access to your FREE Productivity Hacks Checklist

Do You Have a Story to Tell? How to Make a Living With Your Writing

Wednesday, August 9th, 2017

 

Melinda Hammond’s passion is helping people tell their stories and bringing in experts to help the listeners of her podcast, Writer on The Road, do just that. Recently I had the great pleasure of sharing my story of making a living from my writing and discuss the importance of maintaining a millionaire mindset. Listen to our fun and informational chat here>> https://buff.ly/2frKrm1

Here’s Melinda’s overview:
“Adopt a millionaire mindset—dream big, be audacious, take inspired action, and fear less, says best selling author and motivational coach, Cassandra Gaisford. We need to live more and experience life to the full. The power to create a life of prosperous significance lies within us and Cassandra tells us how with her Prosperous Author Series, which kicks off with Developing a Millionaire Mindset. It sounds easy enough, except it’s not. That’s where Cassandra comes in. After an hour listening to Cassandra talk us through the process, we are empowered to go it alone. Until next week, anyway, when she’s back to share a few tricks from Book 2 with us on productivity hacks, how to do less and make more. There’s never been a better time to harness the field of vast potential to make a living from our writing. But to grow our income we need to grow, too. Cassandra’s Series will show us how. You can find out more here: www.cassandragaisford.com

 

Here’s a link to the post Melinda Hammond mentioned, FINANCE YOUR WRITING CAREER WITH THESE SIMPLE AND SAVVY STRATEGIES http://www.cassandragaisford.com/how-to-finance-your-writing-career/

Here’s an excerpt from The Prosperous Author: How to Make a Living With Your Writing (Book One: Developing a Millionaire Mindset)

 

 

What Makes You Happy?

Many people find journaling or writing a book makes their soul sing.

When I don’t write I feel my world shrinking. I feel I am in prison. I feel I lose my fire and my color. It should be a necessity, and I call it breathing.

~ Anais Nin

As Oprah Winfrey once said, “You know you are on the road to success if you would do your job, and not be paid for it.”

When you write with joy, everything is heightened. Your words have spring and bounce, liveliness and vivaciousness—that’s why good writing, even if the subject is dark, has longevity. Readers can feel this infectious energy in your books.

Writing is a powerfully transformative mode of self-expression. Not everyone agrees that you need to write with joy. Many authors write to get themselves out of a funk, to manage anxiety, or to write their way out of pain.

“A word is not the same with one writer as with another. One tears it from his guts. The other pulls it out of his overcoat pocket,” the French poet Charles Peguy once said.

Some authors believe that to write well they must sit at the keyboard and bleed. This may be more to do with disciplining themselves to sit down and do the work.

But many prosperous authors say that when they enter the energy of their book, they transcend their worldly state of mind and commune with the divine

“I write because it’s fun. Writing is play for me,” says James Patterson. “Do not torture yourself. That’s how people get blocked.”

I write joyfully when I write in 15-minute cycles, and when I write outside in the sun surrounded by the birds and the hills and the trees. I write joyfully when I affirm to myself that I love writing and tell myself that I’m an excellent writer. Sooner or later, even if I’m in a funk, reality catches up!

 

Mining for Gold

When are the times you feel happy writing?

How can you write more joyfully?

 

 

This is an edited extract from The Prosperous Author: How to Make a Living With Your Writing (Book One: Developing a Millionaire Mindset by Cassandra Gaisford. ORDER THE EBOOK TODAY, SAVE and SEND YOUR ORDER CONFIRMATION AND RECEIVE YOUR FREE BONUS GIFTS—Click the Amazon link here—getBook.at/TheProsperousAuthor

 

 

#amwriting #TheProsperousAuthorBook #inspiration
#workforyourself #learnonline #entrepreneurs #IncredibleWomen #changinglives #Takeyourchance #BeBoldForChange
#WritersBlock

Click here for instant access to your FREE Productivity Hacks Checklist

How To Turn Rejection into Relentless Creativity

Friday, July 14th, 2017

 

Do you ever feel not good enough? I do. And so do many other successful, talented and capable people. My friend and fellow creative, Courtney Kennedy, the author of Creating Space to Thrive: Get Unstuck, Reboot Your Creativity and Change Your Life recently sent out a newsletter which I loved.

Courtney Kenney is a book launch consultant as well as the author of four books on creativity and writing.

Her undergrad studies in Psychology focusing on anxiety led to a fascination with how our minds work as well as what motivates us. Courtney spent sixteen years as a project manager working for high-tech companies in the U.S. and Australia.

After a layoff in 2015, she spent time exploring her creative side in addition to rediscovering her love of writing. Courtney writes about creativity, writing, and self-publishing. Finally, she recently, she started a consulting business where she helps authors launch bestselling books.

I hope you find her newsletter and podcast as inspiring and encouraging to read and listen to as I did. Here is it below:

 

Do you ever feel not good enough? I do. And so do many other successful, talented and capable people. t out the following newsletter. I hope you find it as inspiring and encouraging to read as I did. Here is it below

Do you know that feeling in the pit of your stomach when you’ve been laid off, dumped, or rejected? It’s fear and anxiety.

 

When we are rejected, we are threatened, and our brains go into defensive mode. Fear kicks in; we become sick with stress. But, there is a way to deal with the hurt.

 

Recently I appeared on the podcast, FEAR NOT: Living Beyond Your Fears with Billy Atwell, where I discussed my fear of not being good enough.

 

I explained how I got laid off a few years ago and channeled all my feelings of failure into writing.

 

Writing changed my life. By making space for creativity, the anxiety and stress were turned down.

 

Whatever fears you may be dealing with, pursuing creativity can help…

 

Instead of seeking empty pleasures, let’s pursue relentless creativity to chase away the fear. Writing, or however you choose to express your creativity, can be life-changing.

 

If you get a chance, check out the interview. It’s a quick one—just 12 minutes. Click here to listen: livingbeyondyourfears.com/courtney-kenney-feeling-failure-not-good-enough/

 

Takeaways include…

•    How making time everyday to be creative will help you with fear.

•    Being creative will increase your self-esteem.

•    The act of creativity will help you be more emotionally resilient.

 

Let me know what you think about the episode. What is your biggest fear? What did you do to overcome it?

 

Making Money With Your Writing

You may remember Cassandra Gaisford whom I featured as a case study in Creating Space to Thrive. She has a new book called The Prosperous Author: Developing a Millionaire Mindset.

 

For years, the fallacy of the starving artist has pervaded our culture, seeping into the minds of creative people and stifling their dreams.

 

But the evidence-based truth is that the world’s most successful authors and artists do not starve. In fact, they thrive by leveraging off the power of their millionaire mindset and capitalizing on their creative strengths.

 

Cassandra is a holistic psychologist, award-winning artist, and bestselling author. Her book is a must-read for anyone who wants to make a living from their writing, earn extra income on the side, or improve their mindset.

 

For one more day, Cassandra is offering a 5-Part Video Mini-Course and free copies of her Amazon bestsellers: Find Your Passion and Purpose, Box Set Mid-Life Career Rescue Series, and The Art of Success. Simply order the book: getbook.at/TheProsperousAuthor and send your receipt to cassandra@cassandragaisford.com to claim your bonuses.

Did you enjoy this post?

Subscribe to this blog, and sign up for Cassandra’s newsletter for inspirational tips and strategies to live your best life. Click here to claim a FREE copy of Find Your Passion and Purpose>> http://eepurl.com/bEArfT

How writing can save your life, boost your resilience and empower your warrior-spirit

Saturday, July 8th, 2017

Even if you’re not an aspiring writer there are loads of mindset strategies in The Prosperity for Authors Series to help you deal with life, build greater resilience and persevere with your dreams.

In fact, recently I put some of the strategies I share both in book two, Productivity Hacks: Do Less & Make More and the first book in this series, Developing a Millionaire Mindset, to good use after a terrifying encounter with a violent intruder.

Curiously, and thankfully, writing saved me—both before and after the aggressive trespass. I had woken around midnight and decided to check Amazon for one of my romances The Italian Billionaire’s Christmas Bride.

I had only been in my writing room for five minutes when I heard a van come up the long drive on our semi-rural property in The Bay of Islands.

Immediately I sensed danger. I knew instinctively it was the stranger who had come to our door the prior evening pretending to be lost.

Now, he returned again. He drove toward the house with his lights off, determined to hide beneath the cover of darkness.

Strangely, the Kiwis, New Zealand’s native, flightless and nocturnal birds that roam our property screeched loudly—as though warning me.

I heard the intruder swear. Terrified, I ran to wake my partner—and counted my blessings that he is a very alpha male with a black belt.

A long night involving the police ensued. And for three days this man with we later discover had a violent past and mental health problems continued to harass us —insisting we were hiding his wife and children.

It took some doing, but I refused to let him infect our lives, or impact my productivity any more than he had. Anger is such a destructive force. The best coping mechanism I know is to channel potentially toxic emotions into something I love—writing.

So I picked up my pen.

As I write this chapter just days after the event even though I can still feel the fear, the anxiety, the terror—it is less now. This event triggered buried memories of previous traumas involving obsessive, controlling men with a propensity for violence.

However, I have successfully ‘counselled’ myself by writing and journaling my way through my emotions.

As Catherine Jones writes in her aptly named book, Heal Yourself With Writing, creativity is therapy. “Journaling is a creative inner dialogue with one’s Self,” she says. And she is right.

Rather than lose further productive time I wrote my way through my terror and cleared space to create.

Rather than say, “I’m too traumatized, too tired, too uninspired to write,” I wrote anyway.

I focused on my goal for the day—in this case, to finish the edits for the first book in this series, Developing a Millionaire Mindset.

And I bribed myself with the promise of chocolate when I had completed my task.

Writing is my joy. My passion. My great love. And nobody, I vowed, would rob me of that. I would stay drunk on writing, I affirmed so that reality could not destroy me.

In time, I know I will use this experience for scenes in my fiction books and perhaps even pen a self-empowerment book to help others who may have experienced similar trauma. And of course, I have used this truly frightening experience in my life to write this chapter.

The experience also reminded me that I  should complete a half-finished manuscript, Keeper of My Heart—a romantic suspense about a woman running from a violent past and the handsome lawyer who protects her.

 

Mining for Gold

Is reality sucking the joy from your day? How can you stay drunk on writing?

 

 

This is an edited extract from The Prosperous Author: How to Make a Living With Your Writing (Book One: Developing a Millionaire Mindset by Cassandra Gaisford. ORDER THE EBOOK TODAY, SAVE and SEND YOUR ORDER CONFIRMATION AND RECEIVE YOUR FREE BONUS GIFTS—Click the Amazon link here getBook.at/TheProsperousAuthor

Develop A Millionaire Mindset Today!

Follow Your Passion to Prosperity!

Saturday, July 1st, 2017

FOLLOW YOUR PASSION TO PROSPERITY!

I’m so excited to be taking part in Ande Anderson’s Prosperity Summit. Ande, MS, RD, Co-Founder of AVAIYA & The Truth About Prosperity, is passionate about helping people become financially free. It’s Day 10 of the summit and my interview airs today!

In my interview with Ande you’ll learn the following:

-Residual Income benefits of being a self-published author
-Fast-track strategies to challenge limiting beliefs
-Tools to program your subconscious and empower your spiritual mindset
-Powerhouse techniques to develop an abundance mentality that attracts wealth

If you haven’t subscribed click here—
http://www.avaiya.com/bedosucceed/?ap_id=cgaisford

Blank bookcover with clipping path

It’s great timing with the release of my new book, The Prosperous Author: How to Make a-Living With Your Writing Book One: Developing A Millionaire Mindset.

The reception of the book has been better than I could’ve imagined (100% are 5-star reviews!).

Here are snippets of just a few of the reviews on Amazon:

“What I really like about The Prosperous Author is that it is a great book to read before you even put pen to paper. There are a zillion books on the market which tell us how to market and publish our books. This book stands apart from the rest in that it gets your head in the right mindset to create the best possible book. The prosperous author is overflowing with wonderful motivating and thought provoking quotes from bestselling and award-winning authors as samples and inspiration. This may be Cassandra’s finest book yet.” ~ Mimi Emmanuel, author The Holy Grail of Book Publishing

“A lot of great insights on how to become a more positive, passionate and prosperous writer. I loved the second part of the book “Cultivate a burning desire”. It really motivates me and inspires me to see how successful writers think and act.” ~ Thibaut Meurisse, blogger

“The Prosperous Author is a great read that really dives into the mindset of what it means to not just prosper financially but to live a successful and well-balanced life based on health, happiness and close relationships. This book is definitely for the reader who lacks self-esteem and wants more of it, wants to overcome perfectionism, or has doubt and uncertainty and needs to break beyond these barriers. The Prosperous Author can show you how to do all of that. This book is well-written, structured and serves as an excellent resource for authors and people looking to fill up their lives with positivity for achieving their goals and objectives. A definite “Good Read” recommendation.” ~ Scott Allan, author Do it Scared

If you’ve finished the book, would you mind sharing what you thought? Please take a moment to add a brief, honest review of  The Prosperous Author: How to Make a Living With Your Writing (Book One: Developing A Millionaire Mindset) here

Develop A Millionaire Mindset Today!

Even if you’re not an aspiring writer there are loads of mindset strategies to help you deal with life, build greater resilience and persevere with your dreams. In fact, recently I put some of the strategies I share to good use after a terrifying encounter with a violent intruder—something I’ll tell you more about later!

If you think would be a good fit for your friends, fans, clients etc.—please share this newsletter and link.
getBook.at/TheProsperousAuthor.

To your peace and prosperity!

 

P.S. Reviews go a long way to help books we care about and that make a difference reach more people. Please add your review here.

P.P.S. Free for a limited time! Order your copy of Developing a Millionaire Mindset today, email your receipt, and receive the following FREE bonus materials. Click here before the deal expires—getBook.at/TheProsperousAuthor.

BONUS GIVEAWAYS

Order The Prosperous Author: Developing A Millionaire Mindset eBook, save and send me your receipt, and receive FREE special bonus gifts!

 

The Prosperous Author 5-Part Video Mini-Course

FREE copies of my Amazon best-sellers:

Find Your Passion and Purpose

Box Set Mid-Life Career Rescue Series

The Art of Success: Coco Chanel

Click here for instant access to your FREE Productivity Hacks Checklist

How to finance your writing career

Wednesday, June 28th, 2017

FINANCE YOUR WRITING CAREER WITH THESE SIMPLE AND SAVVY STRATEGIES

You may not have the cash at the moment, and the economy may not be ideal, but that doesn’t mean your mind can’t be working on your ideas and creating the way to a better future. Look for opportunities in every climate. That’s leverage

~ Cassandra Gaisford

Many people dream of writing a book or making a living from their writing but say that lack of spare cash is holding them back. They prevent themselves from choosing what they want to do because they fear there won’t be the necessary money or support to allow it.

But money doesn’t have to be an obstacle to seeking more fulfilling work. Financing a career change, despite all the obstacles in your way, involves a conscious commitment to move forward, and a willingness to think laterally and pragmatically about a range of financial options.

There are many different ways to finance a career change including: consolidating debt, future-gazing and demand creation, career combo-ing, seeking investors, using equity, reducing outgoings, generating extra cash flow, and applying for funding.

The discipline needed to reprioritize your finances will be easier, and the sacrifices more bearable, if you allow your desire to drive you. Let’s take a closer look at some of the possible financing options:

 

Rewrite your goals. List all the benefits making a change will bring. These may include better health, more money in the longer term or improved relationships with loved ones.

 

Assess your current situation. Get an accurate picture of all your outgoings and expenses. Consolidate debt. Seek financial advice if necessary.

 

Get a reality check on your future plans. Is there a current or future demand for your writing? Could you create one? What is the true cost of making a change? Isolate costs against benefits: cash in against cash out. How much money do you really need to spend and create?

 

Earn more. Think laterally to create cash flow. A job doesn’t have to be a full-time thing. Can you finance your career by doing a career-combo, working in a variety of different ways or for several employers? As you’ve read, many people work at several jobs to earn extra cash.

 

Generate extra cash flow by increasing the money you earn. Some possible strategies include: negotiating a pay rise in your current position; taking on a new higher-paying role; or turning a hobby into cash flow.

New Zealand based, USA Today bestselling historical romance author Bronwen Evans, for example, took on a high-paying, high-pressure, one-year communications contract to allow her to take a year off so she could pursue her dream of becoming a full-time novelist.

 

Seek investors. Use other people’s money to create the momentum you need. Remember there’s good borrowing—borrowing to increase wealth, and bad borrowing—borrowing so you can consume more. Most people spend all their spare income on non-asset-producing consumption.

Banks, family members and friends are all possible sources of investment income. Sam Morgan, who established the on-line trading company TradeMe, convinced his dad to back him, and earned millions of dollars in return. You may not pay back millions, but if your idea is sound, your investors can sleep at night knowing they will be repaid.

 

Utilize equity. Burt Munro, whose story was made famous in the movie The World’s Fastest Indian, mortgaged his home. Could you use the equity in your own home to finance your career? If you don’t want to re-mortgage you could try asking for a mortgage holiday. Many banks allow 2–3 months of no mortgage payments.

As fashion designer Calvin Klein once said,  “I took the risk of putting my money on the line for the company.” Are you prepared to do the same thing?

 

Share the load. Who else has a stake in your success? Perhaps they may be able to inject more cash into your joint cash flow or pitch in and share the family load. New Zealand romance author Leanna Morgan asked her husband to take on the day-to-day family commitments so she could focus on her writing. Today she’s a USA Today bestselling author who sells up to 300 books a day and has legions of fans in America. She’s also the CEO of her own publishing company. In just two years, Morgan has gone from an unknown writer to one who earns over $200,000 a year, allowing the mother-of-two to give up her job as a Libraries and Arts Manager to concentrate on her writing. She recently shared with me that her goal is to make a million dollars, and more, from her writing.

“If anyone had told me two years ago that I’d be able to resign from a job I loved to become a full-time writer and publisher, I would have smiled and thought they were slightly crazy. But believe it or not, that’s what happened,” she told journalist Anna Kenna.

“Her success has not been without sacrifice, including little sleep and less time with husband Tim and her two children, aged 12 and 17,” Kenna writes in her article.

“I’d be up at 5.30am, getting in a few hours of writing before work, and writing in the evening when everybody else was asleep.”

So she could devote herself to writing, Leanna’s husband Tim shared more of their responsibilities.

“Tim took over running the house and organising our children,” Morgan says. “He did it to support me, but also because he could see the potential benefits of my success for the whole family.”

Sharing the load, hard word and commitment have yielded success beyond her and her family’s dreams.

“It’s taken away the financial stress, allowed us to take a nice holiday and to look forward to a future we never considered possible,” she says.

Find out more about Leanna Morgan here www.leeannamorgan.com and read the rest of this article, including why it’s a brilliant time to be an independent author, here >>

 

Reduce outgoings. Review your current commitments and expenditure. Proactively look around to make sure you are getting the best deal possible on your insurance, mobile phone plans, mortgages and other regular financial commitments. Take note of your savings and squirrel the extra money away for a rainy day.

John shopped around for a better deal on his household insurance and saved himself over $600 annually in premiums. He also negotiated an installment plan with creditors so that he could increase his credit debt repayments, saving over $5,400 in interest charges annually.

 

Get funded. Many people and organizations offer sponsorship and various forms of funding to help people pursue their dreams. Without the help of a grant from Creative New Zealand, author Lloyd Jones may never have written Mr Pip—the same book for which he won the prestigious and lucrative Man Booker Prize. The book was later made into a film.

Check out crowdfunding as an option, as Heather Morris initially shared in the chapter Knock The Bugger Off. Her attempts to finance her film script lead to a multi-national publishing deal.

 

Multiply your income streams. When authorpreneur Kevin Kruse made the move to self-employment he decided to record his financial success, complete with the highs and lows by publicly sharing his income reports on his blog. There’s lot of inspiration for anyone about to embrace change here:

http://authorjourneyto100k.com/income-report-december-2015-and-full-year/

Like many business people, Kevin knew early on, that having a variety of income streams would help him manage cash-flow.

“I went into this whole thing knowing that to make the money I wanted to make I would need to diversify my income. I knew I’d need to spend time speaking, creating online courses, and marketing.”

It is a common and successful strategy used by many business people, especially those working creatively. Ruth Pretty, for example, is a chef, newspaper columnist, cookbook writer, wedding venue provider, caterer and cooking school tutor. The common theme? Her pursuits all center around her passion for food.

Amongst other things, photographer Carla Coulson is a portrait photographer, magazine photojournalist, tutor, and travel photographer. At the time of writing, she has retrained as a life coach and now offers creativity coaching and wellness workshops.

Italian designer Giorgio Armani has a flourishing clothing empire, a swag of luxury hotels, a music production company, and an interior design business. And these are just a few of his multi-billion-dollar revenue lines.

I am a self-empowerment author, coach, holistic psychologist, romance writer, brand manager, and novelist of art-related historical fiction. I also write marketing materials (blogs, newsletters, website content etc.) for small businesses, and train people to become certified life and career coaches.

As my writing income grows I’m making a conscious decision to spend less time in some of these areas and more in others.

You may wish to focus on one income stream, but if this doesn’t work for you, consider diversifying. This will help you ride any fluctuating financial currents.

 

Remind yourself that money is not a measure of your true worth. Clarify what’s important to you. As Richard Branson said, “I don’t work for money, that’s too shallow a goal.” Lucky for him his passion for having fun has netted him millions—as it has for James Patterson and other prosperous authors.

Whatever path you choose, be sure to work with love. Sonia Choquette, author of Your Heart’s Desire echoes this view: “When you work with love you draw others to you. Embrace this truth. The reason for this is that love is the highest vibration on earth. When you work with love people feel it, are helped by it, and return to it. That’s why love is the best marketing tool around. Because it is so attractive, it pulls right to you what you need.”

 

The Money or Your Life

His Holiness the Dalai Lama, once said, “Choose a job that allows the opportunity for some creativity and for spending time with your family. Even if it means less pay—it is better to choose work that is less demanding, that gives you greater freedom, more time to be with your family and friends, engage in cultural activities or just play. I think that is best.”

This really spoke to me and was one of the primary reasons I chose to scale back my successful international consultancy. Time is more valuable to me than money. I can always find ways to get more money, but it is impossible to find more than 24 hours in any one day.

Be careful what you chase. Is it more money, or a better quality of life? With planning, it just may be possible to do both says Timothy Ferriss in his bestselling book, The 4-Hour Work Week.

His central premise is to automate everything so you can live and work independently, free from a fixed location. If this is something that appeals to you I highly recommend picking up a copy of his book.

We’ll also dive deeper into simple but savvy productivity strategies in Book Two, of The Prosperity for Authors series, Productivity Hacks: Do Less & Make More.

In this book, you’ll learn how to work less and produce more, including powerhouse productivity tools you can harness to help you finish what you start, create new books and take them to market so you can sell them faster.

 

Mining for Gold

Brainstorm or list as many ways as possible that you could finance your career. Seek suggestions from others to widen the possibilities. Ask your way to success.

Check out this interesting article http://tommorkes.com/the-complete-guide-to-crowdfunding-your-book/.

Read a copy of my book Mid-Life Career Rescue: Employ Yourself and find out how one man financed his career and reclaimed his life.

 

This is an edited extract from The Prosperous Author: How to Make a Living With Your Writing (Book One: Developing a Millionaire Mindset by Cassandra Gaisford. ORDER THE EBOOK TODAY, SAVE and SEND YOUR ORDER CONFIRMATION AND RECEIVE YOUR FREE BONUS GIFTS—Click the Amazon link here getBook.at/TheProsperousAuthor

Develop A Millionaire Mindset Today!

Click here for instant access to your FREE Productivity Hacks Checklist

Book Marketing With Visual Content. 3 Ways To Stand Out From The Crowd With Images.

Monday, June 26th, 2017

I’ve recently released a new book The Prosperous Author: Developing A Millionaire Mindset and I’ve been thinking about ways I can spread the word using visual content. I also want to know what content is most effective.

These are a few of my first attempts with imagery. I use Canva (www.canva.com) for most of my social media designs and the layouts you see below

I asked myself a couple of questions as I created these. Are the quotes 1.) inspiring 2). do they evoke emotion 3.) do the offer a promise or sense of the benefits readers will gain from reading The Prosperous Author: Developing A Millionaire Mindset?

I know I still have work to do but I wanted to share my journey with you. Please email me or post your comments below. I would value your feebback.

 

 

 

One thing I found helpful was a recent blog post by Canva, “How To Create Impactful Blog Graphics”, Written by Maria Jose, this article has loads of helpful tips (I used some of her them directly in this post, but I highly recommend you check the full article).  Here’s what Maria shared:

Before diving into creating a cool header image or in-post graphic, it’s important for you to take a step back and define which visual elements — typefaces, colors or patterns — you’ll be using as building blocks to create any and all graphics for your blog. Essentially, you’ll define a visual style for your graphics and create a style guide to safeguard its integrity. ~Maria Jose

 

01. Create a Style Guide for Your Visual Content

Taking this on board I created a template using my book cover as a guide. In Evernote and Word (as a backup) I created a note I could refer back to when I needed. And in Canva I created the above, taking care to be consistent with font and colors.

 

02.Photography Style

Just like with everything else, you’ll want to aim for consistency among the photographs you use in your graphics or on your blog.This doesn’t just mean using the same filter. It means aiming for consistency in lighting, composition, and editing among all your images. If you are laying text on them, be sure to set it in similar ways and naturally, using one of the typefaces you’ve selected before. ~Maria Jose

I’m still defining my photography style. But I know that I’m after positive imagery that evokes and supports the key messages in  The Prosperous Author: How to Make a Living With Your Writing (Developing A Millionaire Mindset).

When selecting images one thing I am mindful of is my color palette? Whenever possible, I try to incorporate it into photographs for my graphics too. Blues and golds—and a splash of white. These echo the themes of creative freedom, inspiration, out-of-the-box-thinking and a millionaire mindset—key messages in my book. Canva recommends throwing in props that are the same color as my palette, backgrounds and tying in my own color to help create lovely details.

03.Determine Which In-Post Graphics You Will Use the Most—and where you will share

Armed with your brand new style guide, define what your graphics content is as it will inform your design. Seek to understand exactly what you wish to communicate or accomplish with each graphic and let that knowledge drive your blog graphic’s design. With that in mind, chose the best way to communicate. ~Maria Jose

Joanna Penn’s blog post (click here to read) shares several strategies and platforms to take your great visual content and share it with your readers, including Pinterest (check out my Pinterest collection here https://nz.pinterest.com/cassandranz/the-prosperous-author-book-millionaire-mindset/.)

Of course, there are loads more places to share. Facebook, Twitter, Instagram and more. At the same time, video and infographics have become powerful tools for authors looking to communicate more easily with readers.

 

 

Some Initial Thoughts…

 I surveyed some of my readers and here’s a few initial comments—it’s always good to get feedback. You can then decide where to from there.

Re the image with the ‘heroes’ – “Personally I’m not a big fan of the transparency. I find it rather confusing.”

For anyone who has dreamed of becoming an author.

 

For anyone who wants to make a living from books.

 

This is the book to make your dreams a reality.

 

Follow your passion to prosperity.

 

 The Prosperous Author: How to Make a Living With Your Writing

(Book One: Developing A Millionaire Mindset)

 

To purchase your copy and learn how to follow your passion to prosperity, click here to go to your online bookshop.

 

 

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NEW RELEASE. The Prosperous Author: Developing A Millionaire Mindset

Thursday, June 22nd, 2017

For anyone who has dreamed of becoming an author.

For anyone who wants to make a living from books.

For anyone who wants to release the fear of failure, get motivated and achieve success. . .

This is the book to make your dreams a reality.

 

In my new book The Prosperous Author: Developing A Millionaire Mindset I reveal dozens of insights based on survey research, my professional achievements and the success secrets of extraordinary artists, authors and creative entrepreneurs like Tim Ferriss, James Patterson, Paulo Coelho, Nora Roberts, Arianna Huffington, Oprah, Isabel Allende, and many more.

It’s one thing to write a book, it’s another thing entirely to make a living at it.

Developing a prosperous mindset is the foundation skill from which all else follows.

So many famous stories are about having belief in yourself and achieving your potential.

But in many of us, there is a hesitant skeptical part of ourselves that knows, “I probably should believe in myself more, but what if I am deluding myself? What if I’m not good enough?”

I know this feeling very well. For many years I struggled with a negative mindset. I started books and other writing projects and never finished them. I told myself I wasn’t good enough. Who did I think I was writing a book? What if I failed? What if my books never sold? And loads of other messages that kept me stuck in a soul-sucking day job I hated. But, using the techniques I share in The Prosperous Author: Developing A Millionaire Mindset I’m not only making a living from my writing but I’m inspiring other people to follow their dreams too.

Perhaps you’ve bought into the myth that you can’t make money from your writing. For years, the fallacy of the starving artist has pervaded our culture, leaching into the minds of creative people and stifling their dreams.

But the evidence-based truth is that the world’s most successful authors and artists do not starve. In fact, they thrive by leveraging off the power of their millionaire mindset and capitalizing on their creative strengths.

The Prosperous Author: Developing A Millionaire Mindset is a blueprint for mastering five principles of success.

By fuelling your desire, mastering your subconscious mind, maintaining optimum health, empowering your relationships, making a commitment to turn pro and slaying obstacles, you’ll elevate your attitude to success itself and create the ultimate mindset.

 

Though it was written for writers, the principles and strategies can be embraced by business entrepreneurs, actors, dancers, painters, photographers, filmmakers, and thousands of others around the world who want to enhance their mindset

A must read for anyone who wants to make a living from their writing, or earn extra income on the side!

ORDER THE EBOOK TODAY AND RECEIVE YOUR FREE BONUS GIFTS—Click the Amazon link here getBook.at/TheProsperousAuthor

BONUS GIVEAWAYS

The Prosperous Author 5-Part Video Mini-Course

FREE copies of my Amazon best-sellers:

  • Find Your Passion and Purpose
  • Box Set Mid-Life Career Rescue Series
  • The Art of Success: Coco Chanel


Develop A Millionaire Mindset Today!

 

ORDER THE EBOOK TODAY AND RECEIVE YOUR FREE BONUS GIFTS—Click the Amazon link here getBook.at/TheProsperousAuthor

Making space for prosperity

Monday, June 19th, 2017

One of my daily practices is to ensure I clear my desk at the end of the day, and write a few notes regarding the focus for the next day, celebrate my successes by writing them in my journal and acknowledging the things I’m grateful for.

This creates joy, and space in my mind, and enables me to approach the new day feeling inspired and focused—assuming I’ve also cleared my mind at the beginning of the day by meditating, completing my morning pages and walking in the morning too.

If Morning Pages are a new concept to you I explain this wonderful tool developed by Julia Cameron, author of The Artists Way, a little more in the chapter Journal Your Way to Success in my new book The Prosperous Author: How to Make a Living With Your Writing (Book One: Developing A Millionaire Mindset)

 Here’s a wee excerpt:

 

JOURNAL YOUR WAY TO SUCCESS

I love my writing journal. It’s my partner in writing, there for me whenever I need it, my confidant and my supporter and my record of where I’ve been

~ Anne Gracie, romance author

Recently, while tackling a mammoth writing project, I talked myself into a bit of a funk. I knew that what I really needed was some positive reminders of my intentions. Instead of saying, “I quit”, and “I am so over this,” and retelling the story that allowed for failure, I went online and purchased a beautiful black sketchbook. Prior to this, I had noticed anxiety building—as it always does when I don’t have a special book in which to purge and reshape my thoughts.

With my gold pen, I wrote some of the most empowering and encouraging quotes from other authors who have also struggled to maintain a prosperous mindset while writing an epic book.

Top of my list was Jessie Burton’s empowering words, “Always picture succeeding never let it let it fade. Always picture success, no matter how badly  things seem to be going in the moment.”

These words reminded me that I was picturing failure. I was telling myself messages of failure. I was feeling failure.

Jesse Burton, the author of The Muse and The Miniaturist is very inspiring to me because she is so honest about her own battles with mental health—including anxiety. “In February I was publicly honest about how difficult it had been to handle, process and assimilate in real time some of the changes in my life. Namely, the strange and wondrous effects of The Miniaturist. I wrote about anxiety, my first tentative foray into putting that mental morass into words,” she wrote in one of her newsletters.

As Jessie highlights blogging and sharing your thoughts with your fans is another form of cathartic journalling—as is writing a book like this. “You could have talked more about your personal experience so that other writers can more easily relate to you,” wrote an advance reader of this book. You’ll notice, in this chapter, and throughout this book that I’ve woven in more of my experiences, the highs and the lows, as a result.

To boost your success mindset another form of journalling is writing Morning Pages, a strategy developed by Julia Cameron, author of The Artist’s Way.

The writing is just a stream of consciousness, writing out whatever you are feeling—good  (or what one of my clients calls the “sunnies”) or not so good (“the uglies”). 

“It’s a way of clearing the mind—a farewell to what has been and a hello to what will be,” Julia says.

“Write down just what is crossing your consciousness. Cloud thoughts that move across consciousness. Meeting your shadow and taking it out for a cup of coffee so it doesn’t eddy your consciousness during the day.”

The point of this writing is to work with your subconscious and let it work its magic in the creative, healing process.

Mining for Gold

Keep a writing journal for specific writing projects. It may not work for you, but you will never know until you try

Start where you are—commit to a daily practice of writing morning pages and journal for self-exploration

Dive Deeper. . .

You can find our more about morning pages here http://juliacameronlive.com/basic-tools/morning-pages/

 

This is an edited extract from The Prosperous Author: How to Make a Living With Your Writing (Book One: Developing A Millionaire Mindset)

by Cassandra Gaisford. To purchase your copy and learn how to follow your passion to prosperity, click here to go to your online bookshop.

23 ways to turn up the volume on your success

Sunday, June 18th, 2017

Would you like to remove the psychological blocks keeping you from succeeding in your business?

Would you like to learn practical steps to make more money as an entrepreneur, that you can apply right away?

 

If you answered yes to either or both of these questions, you won’t want to miss the upcoming Be, Do, Succeed Global Online Conference. 

My friend Ande Anderson, MS, RD, Co-Founder of AVAIYA (AVAIYA is the creator of transformational films and courses such as The Truth About Prosperity, MPower: Empowering Women in Business & Beyond, Leap!, The Gratitude Effect, and more) – is hosting this FREE, business-changing event from June 21st – July 1st.

Ande will be interviewing me and 22 other success leaders that will share:

•       Cutting-edge tools and techniques to help you reveal and remove limiting beliefs standing in your way of entrepreneurial success

•       Practical, applicable steps that you can apply right away, to help you increase revenue in your business

•       And so much more!

There are 23 speakers in all including: Lynne McTaggart, Hale Dwoskin, Jeanna Gabellini, Debra Poneman, Morry Zelcovitch, Kristen Howe, Mark Waldman, Cheryl Wood, David Perdew, Ken Stone, Val Silidker, Arianne Traverso, Dr. Andrea Pennington, Cassandra Gaisford, Wendi Blum, Burge Smith Lyons, Bernadette Logue, Kelly McNelis, Jacquie Somerville, Morgana Rae, Dr. Kim D’Eramo, Michelle Villalobos, & David Cameron Gikandi.

And of course, yours truly! You can watch my interview on June 30.

Mark your calendar and go get registered right here. 

After you register, keep an eye out for Ande’s email for specific details on accessing the interviews.

And no matter what your current situation is…

Whether you’re a seasoned entrepreneur looking to take your business to the next level…

Whether you’re just starting out in your business and need support and How To’s…

Or whether you have a job and you’d like to make additional income in your side business…

You’re not going to want to miss a minute of the Be, Do, Succeed Global Online Conference. This 11-day event is completely free to you!

Watch the inspiring video and go here right now to register. 

P.S. These video & audio interviews will be recorded and will be available at no charge after each show for a limited time so you won’t miss a thing. Sign up right now, while it’s fresh on your mind…

 

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Subscribe to this blog, and sign up for Cassandra’s newsletter for inspirational tips and strategies to live your best life. Click here to claim a FREE copy of Find Your Passion and Purpose>> http://eepurl.com/bEArfT

 

 

Harness the biology of belief: how to unleash the power of consciousness, matter & miracles

Friday, June 2nd, 2017

I told my audience that if they changed their beliefs they could change their lives

~ Dr. Bruce Lipton, cell biologist

It’s the messages you tell yourself that matter most, says celebrity hypnotherapist and author, Marisa Peers. “Belief without talent will get you further than talent with no belief. If you have the two you will be unstoppable.”

You may not be aware of your own self-limiting beliefs and patterns, or the negative, confining impact of others’ beliefs about you. Perhaps you’ve defined your life according to what others think you are capable of or believe you should settle for.

To get at some of the core beliefs standing between you and your desired success ask yourself, “I’ll do anything to achieve (insert goal/dream) just don’t ask me to do that (insert the fear or belief that holds you back).

Acknowledge the things you don’t believe and challenge them. Interview your beliefs by asking them the following questions.

“Where’s your evidence for that?” (That being whatever you fear or hold to be true?)

“What’s the worst that could happen if you pursued your passion? How bad would that really be? How can you increase the likelihood of success?”

“What tells you that you could follow your dreams?” (a nice shift from focusing on the problem to looking for solutions instead).

“What have you tried recently that worked? What you are you doing now that works?”

“Who do you know that is happy at work? What could you learn from them?”

“How does your (supportive other) know you can do this? What difference will it make to them when you are happier and more successful?”

You’ll find other helpful strategies to challenge self-limiting beliefs in my book, Boost Your Self-Esteem and Confidence: Six Easy Steps to Increase Self-Confidence, Self-esteem, Self-Value and Love Yourself More.

I’ve also included a helpful section in my book, Mid-Life Career Rescue: What Makes You Happy. In this book, I share my experience following reading The Biology of Belief: Unleashing the Power of Consciousness, Matter & Miracles, by Dr. Bruce Lipton.

Your Challenge

So often we aren’t even aware of what our self-limiting beliefs are. If your beliefs are ingrained, or you keep sabotaging your own success, seeking help from a qualified practitioner with expertise in reprogramming stubborn, disempowering beliefs may be a game-changer

Chances are you don’t need to see a therapist to move beyond self-limiting beliefs, but if you do, go and get help. There’s magic in that

You can also learn from some of the most powerful, effective and simple techniques used by practitioners working in the realm of positive psychology and mind reprogramming—including hypnosis

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How to finish a book, film-script or any other stalled project: knock the bugger off

Sunday, May 14th, 2017

 

“Giving up on telling this story was never an option for me.” ~ Heather Morris

I first met Heather Morris when she came to the Bay of Islands in New Zealand from her home in Melbourne to visit her brother, and my friend, who had been given a terminal diagnosis of cancer. As you can appreciate this was a very distressing time. Yet, as we discovered we all had a passion for telling stories, and as we shared our writing inspiration we all felt encouraged, emboldened and filled with light.

And with this came renewed hope. Not just for her brother, who was inspired to crack on with his own writing projects,  but I was also reminded of the finality of life.  For a small moment in time, we all escaped our worldly concerns and became excited by Heather’s “overnight” (not!) success with the publication and resulting worldwide interest in her novel, The Tattooist of Auschwitz.

The novel is based on the true story of Slovakian Jew Lale Sokolov, who was forced to tattoo the numbers on his fellow victims’ arms that would mark them for survival, and who used the infinitesimal freedom of movement his position gave him to exchange jewels and money taken from murdered Jews for food to keep others alive.

As Heather said to me, The Tattooist of Auschwitz is also a remarkable love story.

“BTW my book is the true story of the Tattooist in Auschwitz concentration camp and the girl he fell in love with when he held her hand and tattooed a number on her left arm, and how they survived for two and a half years in that danteesque circle of hell, got separated, found each other, married and lived very happily for over 50 years.”

I invited Heather to share her story and she generously emailed me the below:

I met Lale Sokolov in December 2003.   I was 50 years old and had been dabbling in learning and writing screenplays, he was 87-years-old and his wife, Gita, had died two months earlier. 

A friend of a friend of their son, Gary, asked me to meet Lale to hear the secret he’d kept for over fifty years and which he wanted to tell someone before he ‘hurried up and joined his beloved Gita’. 

Over the next three years our friendship grew as slowly his story was revealed to me piecemeal, often told at bullet pace with limited coherency and with no flow or connection to the many, many stories he told.  

It didn’t matter.  I fell under his spell. 

Was it the delightful Eastern European accent?  Was it the charm this old rascal had lived his life dispensing? Or, was it the twisted convoluted story I was starting to make sense of, the significance and importance of which was beginning to dawn on me. 

It was all of these things and more.  I was spending time with ‘living history’ and was being given a story to tell for which I am honoured and privileged to have been entrusted with.

Fast forward to 2017—14 years after my fateful meeting with Lale Sokolov.   It took me two years to get the story I would eventually write into a screenplay.   He got to read it and loved it. 

I sat with him and held his hand and said goodbye to him the night he died.  At that time I vowed to never stop trying to tell his story.

A film production company optioned the script from me for three years, then another two years but failed to ‘get it up’.  

I took the option back and after a rewrite started entering it in screenplay competitions around the world.  It did well, often a finalist and won the International Independent Film Awards in 2016

I was receiving comments from film executives that the story ‘not only should be told, but must be told’; that it was ‘oscar bait’.   But still no-one came forward to talk production.

Then a light-bulb moment when I decided to write it as a novel, something I had no experience with and had never written or studied as a writing medium. 

On the advice of one of my sons to help with ‘free promotion’, I did a Kickstarter campaign to  raise funds to self-publish. From this campaign a local publishing company in Melbourne approached me and signed me up. 

I attempted to write while working full-time in a large Melbourne hospital and being the accommodating grandmother to my son and his wife, my daughter and her husband and their three little ones.  

I was getting no-where. 

I’m lucky to have family living in San Diego, California who have a holiday house on the top of Big Bear Mountain.  In the middle of their winter, in six feet of snow I squirreled myself away for four weeks and as Sir Edmund Hilary said ‘knocked the bugger off’. 

The parent company of my publisher came to Melbourne in February and heard about my story.  The have now taken over the publishing, sold foreign language rights to 13 countries and done a deal with Harper Collins in the U.S. to publish there.  And the screenplay? Stay tuned—some heavy hitters in Hollywood are vying for it. 

I am now 64-years-old and about to embark on a journey beyond my wildest dreams as I travel promoting the book and hopefully in 2-3 years time a film.  

Giving up on telling this story was never an option for me.  Yes, months went by when I did nothing to further it as life got in the way.  I tell myself it is The Tattooist’s time, I had to hang in there, seek out avenues to have the story heard and eventually one paid off.  

I don’t kid myself that I’m a great writer. I am privileged to have been given a great story to tell and I hope Lale and Gita would be proud of the job I’ve done telling their story.  I have received the ultimate validation of my attempt from their son who doesn’t want a word changed.  

A lot of very talented people / editors both in Melbourne and London will produce a book which I am honoured to have my name on.  My family keep telling me they wouldn’t be doing that if I hadn’t written it in the first place.  

I have two quotes on the wall near my desk, the one mentioned above by Sir Edmund and one from one of my favourite screenwriters William Goldman who references the children’s book ‘The little engine that could’.  

“Just get the @#%&% engine over the mountain.”

Harper Collins have come on board as the publisher in the U.S. and Canada, and major film companies are bidding for the movie rights. Stay tuned!

Heather’s story is a powerful reminder not to give up on your dreams. Tenacity, perseverance, patience and the ability to adapt are big factors in her success—and many other attributes as well, including talent! She began with a film-script and then taught herself how to turn a script into a novel. She also taught herself to fund her dreams via the Internet—and opportunity then came knocking.
It’s a reminder to us all that many times you grow into your dreams, and a commitment to continual learning is essential. As is hanging onto a success mindset. As Heather said, “Giving up on telling this story was never an option for me.”
Heather also proves what Napoleon Hill so famously wrote in his classic book Think and Grow Rich, most people don’t achieve their success until their sixties and beyond.
Later, more good news came too—her brother’s cancer has taken a u-turn. The medication he is on has slowed, and in one case slightly shrunk one of the tumors in his lung, and his oncologist is extremely happy with the slow progress of the disease. Who knows what further miracles the future will bring. But we all agree—there is power in story and in creativity!
So what are you waiting for? It’s never too late to make it big!

Blank bookcover with clipping path

This is an edited extract from The Prosperous Author: How to Make a Living With Your Writing (Book One: Developing a Millionaire Mindset) by Cassandra Gaisford. ORDER THE EBOOK TODAY, SAVE and SEND YOUR ORDER CONFIRMATION AND RECEIVE YOUR FREE BONUS GIFTS—Click the Amazon link here getBook.at/TheProsperousAuthor

Develop A Millionaire Mindset Today!

Although this book was written for writers, the principles and strategies can be embraced by business entrepreneurs, solopreneurs, actors, dancers, painters, photographers, filmmakers, and thousands of others around the world who want to enhance their productivity, do less and make more.

Did you enjoy this post?

Subscribe to this blog, and sign up for Cassandra’s newsletter for inspirational tips and strategies to live your best life. Click here to claim a FREE copy of Find Your Passion and Purpose>> http://eepurl.com/bEArfT

Ditch the 9-to-5

Wednesday, May 3rd, 2017

 

“She works hard for the money
so hard for it honey
she works hard for the money
So you better treat her right”
~ Donna Summer

Hannah quit her 9-to-5 the other day. She was working hard for her money—but they weren’t treating her right. Piling on extra work, but no extra pay. Piling on extra responsibilities, but no extra pay. Piling on their stress, but no extra pay.

But Hannah’s dissatisfaction wasn’t about pay—it was the lack of integrity and respect they showed her, including reneging on training they offered so that she could advance her career. But more than that, slaving away in a thankless 9-to-5 soaked up all the time she would rather be spending building her passion and purpose driven business.

Check out Donna Summer Live at Nobel Peace Prize Concert – yes, business-owners, treating people right does lead to a more peaceful and prosperous world!

But if you can’t find the love at work, ditch your 9-5 and treat yourself right.

Learn how in Missy Strayner’s Ditch The 9 To 5 Series

First up (today!) is yours truly sharing practical and inspirational strategies to help you work with passion and purpose.

Enrol for this amazing FREE series and check out my interview here

Missy has curated an amazing series to include TOP OF THEIR INDUSTRY EXPERTS!  21 extremely successful entrepreneurs, speakers, authors, writers, coaches, trainers and thought leaders influencers, marketing, social media and PR gurus will inspire you to see what is possible and how to overcome what is holding you back.

I’m honored and excited to be a guest speaker as part of The “Ditch The 9 To 5 Summit” and I can’t wait for you to join me!

This is a FREE 21-day online video series event and begins on May 3, 2017.  Yes, FREE! And kicks off with me.

Together with the other speakers we’ll provide practical steps to help you leave an uninspired job and pursue your passion and purpose—and make great money doing it!

Taking a risk to go after what you love is sometimes scary. But when you are ready to feel passion and purpose it’s great to know what’s possible and be encouraged by others that you also can do this.

Missy has found 21 inspiring entrepreneurs, experts, authors, speakers, trainers, coaches and thought leaders around the world to share their tips on what has worked, best practices, and practical tools to guide you and help you plan for transformational change in your life.

Get fired up to live with passion purpose and learn how to make money doing what you love.

Register now! Click here to reserve your seat to see me and the other amazing speakers on this series! I look forward to seeing you there!

Get a head start on ditching your 9-to-5 with the Career Rescue box-set. Mid-Life Career Rescue-Three Book Bundle-Box Set (Books 1-3): The Call For Change, What Makes You Happy, Employ Yourself

To read a free excerpt or purchase your copy navigate to here: getBook.at/CareerRescueBox

How to become the hero of your own life story

Monday, September 12th, 2016

img_6740I feel honoured to be interviewing MICHAEL HAUGE on the Cassandra Gaisford show tomorrow. Michael is a top Hollywood story expert, author and lecturer who consults with writers, filmmakers, marketers, attorneys and public speakers throughout the world. He is the best-selling author of Writing Screenplays That Sell and Selling Your Story in 60 Seconds: The Guaranteed Way to Get Your Screenplay or Novel Read.

Michael lives in Los Angeles with his wife and has worked in the film and television industries for more than 35 years. He loves movies! And he loves figuring out what makes them work. And he loves helping people tell their best stories too – people like actors Will Smith and Morgan Freeman, or Devon Franklin, Vice President of Production, Columbia Pictures (to name-drop just a few)

We’ve become great friends after I purchased Michael’s books and had the great fortune to attend his seminars when he was in Auckland recently speaking at The Romance Writers of New Zealand conference in August.

 

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You can learn more about Michael here: www.StoryMastery.com

If you visit his site you’ll find lots of information on story, plus information on his one-on-one coaching session. I’ve had a session with him and got so much value! And if you sign up for his newsletter, you’ll get a list of key story questions for whichever discipline interests you.

I’ll share the link to the interview when it goes live. In the meantime you can learn more about many of the critical skills you need to master to become the hero of your own story in many of my books—below are just a few which will help.

Boost Your Self-Esteem and Confidence: Six Easy Steps to Increase Self-Confidence, Self-esteem, Self-Value and Love Yourself More getBook.at/BoostYourSelfEsteemAndConfidence
The Art of Success: How Extraordinary Artists Can Help You Succeed in Business and Life (Book One: Leonardo da Vinci) getBook.at/TheArtofSuccess

 

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The Art of Success Gave My Mind Wings!
#storymastery #findyouressence #passion #lovestory

5 ways to be super inspired in your everyday life

Monday, August 22nd, 2016

Yes, I’m about to engage in shameless name-dropping, but hey…I’m so excited about the passionate people who banded together last weekend  to inspire, support, encourage and cheerlead people’s quest  for success.

Last weekend’s I had the huge joy of attending the Romance Writers of New Zealand conference. Aptly named, “All You Need is Love”, the conference’s theme captured the key messages contained in my newest #1 best-seller, The Art of Success. It’s a book dedicated to love.

Here’s 5 of the many things I learned from attending the conference that may ignite the seeds of your own inspiration and fuel your success.

1. Surround Yourself with Positive People.  It’s incredibly inspiring and motivating to be surrounded by people who are either pursuing, or have achieved the things, you also aspire to. I loved hearing how successful some of my fellow writing friends have become since I last saw them. Especially my tribe from my former home city, Wellington.

Leanne Morgan, for example, writing as Leanna Morgan, currently also working as the head librarian at New Zealand’s Kapiti Library, has forged an incredible career writing romantic fiction and publishing these herself. Her income has flourished so much so that she’s resigned from her librarian role to concentrate on writing full time. Her story is a fabulous reminder to us all that your day job can feed your dream career and, if and when the time is right, allow you to transition safely to the next chapter in your life.

The same can be said for former Wellingtonian and now USA Today Bestselling Author, Bronwen Evans. Bronwen’s first manuscript, INVITATION TO RUIN, was completed late 2009, and was sold to Kensington Publishing early 2010, in a two book deal. Her debut novel, INVITATION TO RUIN, received a 4.5 star rating from RT Book Reviews and was nominated in the RT Reviewer’s Choice Awards – Best First Historical. Invitation to Ruin was also won the RomCon Readers Crown Best Historical 2012.She’s since gone on to win the RomCon Readers Crown three times. Her first book in her Disgraced Lords series hit the USA Today bestsellers list and she has hit it several times since. Her success is even more inspiring because she also worked in a ‘conventional career, ‘ while writing, but because she is also dyslexic.

2. Connect with the pro’s. One of many international experts who spoke at the conference was Hollywood-based story consultant, author and lecturer Michael Hague. His passion for storytelling and love of films was super inspiring—reawakening my own slumbering passions and instilling in me an even greater commitment to mastering the art of great story telling. One of the things I manifested prior to going to the conference was having Michael sign one of his books that I had purchased, “Writing Screenplays That Sell.” So I was elated when he suggested this pose for this piccie, and invited me to join him and another successful Kiwi romance writer, Tessa Radley, to see the Auckland sights. Michael has worked with some  of  the most successful people in Hollywood, including actor and producer Will Smith, and after hearing him speak and reading his book, I can  appreciate why.

3. Visualise and Affirm For Success.  Mindset is  everything.  Before going to the conference I visualised successfully pitching several of my works of fiction to literary agents and editors. Then when the  time came for my appointment I felt so nervous I almost didn’t turn up. But I put on my big girl pants (or rather my favourite dress), reminded myself that these powerful and influential people weren’t defined by their job title, but were also just normal people like me, affirmed my belief in my stories, practiced my pitch, visualised success and showed up—reminding  myself to also have fun. The result? I walked away with all two international editors from big publishing houses, and one New York based literary agent, interested in acquiring my work.

4.  Feel the Fear and Do it Anyway.  Following on from the example I gave above, it’s important to discuss the fact that people always think that I’m a naturally confident person. The truth is I feel fear just like you do. I tremble at the thought of meeting new people, and quake at the idea of self-promotion. But I’ve learned that to achieve success I must control my fears, believe in my dreams and take action on my goals.

Currently the NY-based literary agent has three partial manuscripts of mine and is assessing my self-empowerment books, including offering to help me negotiate a recent request I’ve received from a Vietnamese publisher for the translation rights for my  Mid-Life Career Rescue series, and The Art of Success.

As they wrote  to me, “In Vietnam, more the 40% percent student choose the wrong career after graduation. So we think that your books are very useful for young people in Vietnam. It’s would be great if we could have your titles in our books line.” I’m thrilled to be able to have the opportunity to help more people make life-affirming choices.

If fear or low self-esteem is something you struggle with, make this your no.1 self-development focus. I have a new book coming out this month which I know will help. More about that in my next newsletter. If career dissatisfaction is  weighing you down you may like to  check out my other  books already available on Amazon. Simply navigate to my author page here >> Author.to/CassandraGaisford.

5. Invest in Your Dreams. Going to the conference wasn’t super expensive, but it did cost money. Hotels, conference fees, air travel, and  attendance at Michael Hague’s one day, ‘Story Mastery’ workshop. But I treat such expenses less as a cost but more as an investment. One I intend to maximise. So when Michael said he’d love to work with me on developing my story Mona Lisa’s Secret I didn’t hesitate to pay for a coaching session. Afterall, as a coach myself I know  the value of working with a pro, and paying the best, to  fast track success.

So yes, I did some name-less name dropping but I hope you’ll appreciate the theme. To be inspired you need to surround yourself with inspiring people and invest in your own success. You may not be able to get to a conference but that needn’t stop you. There’s plenty of online forum’s and virtual workshops you can attend. Michael Hague, for example has video copies of his international workshops which you can purchase and enjoy in the comfort of your own home. Other experts will too.

I’ve also written about and sharing inspirational stories of success in my series Mid-life Career Rescue. Like Annie Featherston’s metamorphic rise from disillusioned teacher to award-winning romance writer in Mid-Life Career Rescue What Makes You Happy.

Many of the above tips and more easy to implement strategies can be found in my latest #1 Amazon bestseller The Art of Success: How Extraordinary Artists Can Help You Succeed in Business and Life, available now in print and eBook from Amazon here getBook.at/TheArtofSuccess

I hope you’re feeling inspired after reading this post. I’d love to know what resonated with you.

Love and best wishes

Cassandra

P.S. If you’ve read my books and enjoyed them – have you left a review on Amazon? Reviews are gold to authors like me and help readers find our books. Please consider leaving your feedback on Amazon on Goodreads. Thank you!

I need your help…

Friday, July 8th, 2016

It has been a marathon of learning and a sprint to the finish, but I’m almost ready to launch, my next non-fiction book, The Art of Success. But I need your help.

I’ve been writing for the majority of my career, I’ve been on television, interviewed on the radio, and spoken at overseas conferences. But this isn’t what I’m most proud of.

What I am most proud of is helping other people succeed. From helping people leave toxic jobs, and stand up to tyrannical bosses, to helping people accomplish their dreams and even showing a single mum (as I once was)  how she can make money working from home and support her family—helping others is my greatest accomplishment.

Now I’d love your help. It would be great to get a fresh perspective before I finish my latest book.

Would you enjoy being an advance reader for The Art of Success? You don’t need to worry about any of the small detail. I’m only looking for your “big picture” responses to the book itself, as they are what will help me edit effectively. I’m looking for a few early readers to complete by July 20 so I can get some feedback and also some reviews in advance of the launch.

If you’re keen, please email me direct: cassandra@cassandragaisford.com with whether you want Kindle or ePub—or word.

Thanks 🙂

Cassandra

How Extraordinary Artists Can Help You Succeed in Business and Life

Work With Higher Purpose: how to find your life purpose

Friday, June 24th, 2016

Screen Shot 2016-06-24 at 2.54.19 pm“Many entrepreneurs ask me, ‘Where is the market opportunity – where can I make lots of money?’ I tell them to think this way instead: “What are you so passionate about doing that you’d be happy doing it for ten years, even if you never made a dime? That’s the business you should start, and be in. Ironically, you will end up making money. So chase the vision and the higher purpose, not the money.”

Tony Hsieh Zappos, Former CEO Zappos.com

The truth is nothing great in the world has been achieved without purpose. Purpose gives people an edge, firing the flames of passion, enthusiasm, drive and initiative needed to succeed.

Working with purpose stokes the embers of flagging motivation, and procrastination and helps fuel latent dreams.

Pursuing your purpose can lead you to the work you were born to create.

Purposeful Entrepreneurs

Many people have turned things that made them angry, like injustice, hatred or dishonesty, into their life’s work and brought about meaningful and powerful change as a result. Others have transcended personal setbacks to help others create meaningful change.

Former fashion model Elle McPherson discovered her purpose and found her niche following a cancer scare and post suffering burn out. Her flagship product, THE SUPER ELIXIR™ Alkalising Greens showcases her deepest conviction that what you feed your body nurtures your mind, body and soul.

Others have turned their favourite skills and obsessions into wonderful products and services for others to enjoy. Virgin Airlines founder Richard Branson has used his entrepreneurial skills and love of fun to create businesses that others get a buzz from too.

“Business can be a creative enterprise in itself. You’re trying to create something that is original, which stands out in the crowd that will last and hopefully serve some useful purpose. Above all you want to create something you can be proud of,” Branson says.

Make Yourself Proud

Barry Watson wanted to make himself proud. He turned his life around, saving his marriage in the process. Now he finds meaning and purpose helping others save their relationships too. While still holding down a salaried position he’s started a business on the side.

My business is called A Great Couple. I help couples have an amazing relationship together. I chose the name because it ideally described what I wanted to do: help couples have a great relationship. I chose to enter this space because my wife and I have had several major marriage hurdles to overcome, and I wanted to help others avoid, and get through them.

I love helping others! There’s nothing yet like knowing that the painful experiences you have gone through have helped someone in their moment of need. Life can be tough at times and knowing someone is there to help can mean the world.

To make sure I was offering the right service for the right market I talked to my audience. I don’t try to assume I think I know what they want. I spend time asking them, and then base my business offerings off what they specifically want to meet their needs.

Keeping his energy levels high

I work 40+ hours in another job, so balance is critical. I try to live a focused life that puts emphasis on the things that matter, and eliminate time wasting activities as much as possible. I also try to have set goals for each day so I don’t become stagnant and stuck in the same spot.

I’m a passionate person so I need to be careful I don’t do too much. I get up before 5am, pray, go to the gym (some mornings) and start writing before I have to leave for work around 7am. I look at the board I created with my 2016 goals on it, and connect with many like-minded people who inspire me to keep reaching higher. I also try not to take for granted what I’ve been given. In a moments notice it could be be gone, so seizing the precious moments that life blesses us with is crucial.

Finding customers

Networking is key, as is trying to give more to others than you get back. If you do this, people will tell others about you and it helps to grow your “following.” Some of my most successful marketing, especially for the books I have written, has included: building friends on Facebook, various book promotions sites; and networking with others to help promote my books.

Passion, great plans, committed team, perseverance and making lots of profit, contribute to being a successful self-employed person. Some of the best advice I’ve received is, if you can dream it, it’s because you are supposed to achieve it.

You can find Barry Watson and learn more about his business, including his wonderful books via his website here: www.agreatcouple.com

Getting Clear About Your Purpose

As Barry’s story illustrates, gaining greater clarity about life’s purpose begins with gaining greater self-awareness of the life experiences that have shaped you, your passions and the legacy you want to leave in the world.

It means getting clear about the work you were born to do, creating a clear and compelling vision about your preferred future and ensuring everything you do from this point on takes you closer to your life purpose.

Book_transparentbg copyThis has been an excerpt from Mid-Life Career Rescue: Employ Yourself.  Find your purpose and point of brilliance and read other inspirational stories of success inMid-Life Career Rescue: Employ Yourself available in print and eBook on Amazon.

How to perfect your book description so that it sells loads of books

Monday, January 18th, 2016
Find Your Passion and Purpose ebook coverv4300dpiIf you haven’t downloaded yet and reviewed, or you could do with a passion boost here’s the link to my new book, How To Find Your Passion and Purpose: Four Easy Steps to Discover A Job You Want and Live The Life You Love, available in paperback and eBook from Amazon here>> http://amzn.to/1W0IreR. I’d still value some more reviews!
Meanwhile I’ve been busy perfecting my book description. Writing a good description for Amazon is all about good sales copy. Sometimes the word ‘sales’ gets a bad rap. I like Dame Anita Roddick’s take on it, “We communicate with passion and passion sells.” She’s someone who knows! British businesswoman, human rights activist and environmental campaigner, she best known as the founder of The Body Shop, a cosmetics company producing and retailing natural beauty products that shaped the phenomenon of ethical consumerism. The Body Shop was one of the first to prohibit the use of ingredients tested on animals and one of the first to promote fair trade with third world countries. As she once said when challenged by someone accusing her of profiteering in what they claimed should be a not-for-profit mission, she replied, “If we don’t make a profit, we have no money to create change.”
If you are an author of non-fiction like I am, chances are you have written a book you hope will be helpful to others. To do this you need to reach as many people who need the advice you provide as possible. To attract people who need your book you need to be able to speak to their needs and desires, show them how you can solve their problems and market the benefits of your book. This is sales and marketing.
How to ensure your sales copy pops!
You also have to ensure your copy is eye-catching and heart-grabbing.
Thanks to Angelique Mroczka for her amazing step-by-step HTML guide and Paul Brodie for the tips from Kevin Kruse shared in his magnificent new book BOOK PUBLISHING FOR BEGINNERS http://amzn.to/1n5cdmH, I now have a shiny new book description. No doubt there is room for improvement but it is vastly better than my feeble attempt before…what do you think? 
 
<h3>Focus Your Energy and Time to Achieve Outstanding Personal and Professional Results With Absolute Certainty and Excitement.</h3><p>What if you could increase your success, health and happiness with a few simple steps? How would your life be different if you had more energy, motivation, confidence and self-belief? What if you could hit your business, personal and financial targets easily? Imagine waking up every morning looking forward to your day, working and living with purpose, passion and profit.<p><b>Amazon bestselling author</b> of <i> Mid-Life Career Rescue</i>, and <b>award-winning artist</b>, Cassandra Gaisford provides simple but powerful and easy to implement ways to find your passion and purpose. Based on survey research, personal achievements and her professional expertise and success as a career and life coach helping people achieve outstanding results – including lawyers, teachers, back-to-work mums, accountants, school leavers and creative entrepreneurs – Gaisford answers the question: how to do less and achieve more.<p> In <i> How To Find Your Passion and Purpose: Four Easy Steps to Discover A Job You Want and Live The Life You Love</i>, you’ll learn:</b></p><ul><li>Why successful people follow their passion, not their pension</li><li>How to identify your REAL priorities</li><li>How working with passion can cure many modern-day ills – depression, anxiety, overwhelm and boredom</li><li>How passion and purpose reduces stress</li><li>How to be happy and successful</li><li>How to double your productivity effortlessly</li><li>How to boost your self-esteem and super-charge the confidence needed to make an inspired change </li><li>How to change jobs and find a career you will enjoy, including self-employment</li><li>How to discover your signature gifts and talents and confirm your work-related strengths</li><li>How identifying your PPT will increase profit, peace and prosperity</li><li>BONUS: <i>Find Your Passion Workbook<i></li><li>BONUS: <i>Living with Purpose Workbook<i></li><li>BONUS: Making Decisions and Choosing Your Best-Fit Career Workbook</i></i> </i><p>If you’re like many people who don’t know what they are passionate about or what gives your life meaning and purpose, this book will help provide the answers.</p><p> If you have been told it’s not realistic to work and live with passion, this book will help change your mindset.</p><p> If you’re too busy, too tired, too stressed out to read a lengthy book, this concise guide comes to your rescue.</p><p><strong>Quit just existing and start really living!</strong></i><p>Buy this book now to start achieving outstanding personal and professional results with absolute certainty and excitement.</p></h3><h3><u>Pick up your copy today by clicking the BUY NOW button at the top of this page!</h3><h3><u>
 
 
As Angie says in her guide, “Looks like a mess, right? Now put it in a HTML viewer like Code Beautify” http://codebeautify.org/htmlviewer/ (hit ‘run’)and it look like this:

Focus Your Energy and Time to Achieve Outstanding Personal and Professional Results With Absolute Certainty and Excitement.

What if you could increase your success, health and happiness with a few simple steps? How would your life be different if you had more energy, motivation, confidence and self-belief? What if you could hit your business, personal and financial targets easily? Imagine waking up every morning looking forward to your day, working and living with purpose, passion and profit.

Amazon bestselling author of Mid-Life Career Rescue, and award-winning artist, Cassandra Gaisford provides simple but powerful and easy to implement ways to find your passion and purpose. Based on survey research, personal achievements and her professional expertise and success as a career and life coach helping people achieve outstanding results – including lawyers, teachers, back-to-work mums, accountants, school leavers and creative entrepreneurs – Gaisford answers the question: how to do less and achieve more.

In How To Find Your Passion and Purpose: Four Easy Steps to Discover A Job You Want and Live The Life You Love, you’ll learn:

  • Why successful people follow their passion, not their pension
  • How to identify your REAL priorities
  • How working with passion can cure many modern-day ills – depression, anxiety, overwhelm and boredom
  • How passion and purpose reduces stress
  • How to be happy and successful
  • How to double your productivity effortlessly
  • How to boost your self-esteem and super-charge the confidence needed to make an inspired change
  • How to change jobs and find a career you will enjoy, including self-employment
  • How to discover your signature gifts and talents and confirm your work-related strengths
  • How identifying your PPT will increase profit, peace and prosperity
  • BONUS: Find Your Passion Workbook
  • BONUS: Living with Purpose Workbook
  • BONUS: Making Decisions and Choosing Your Best-Fit Career WorkbookIf you’re like many people who don’t know what they are passionate about or what gives your life meaning and purpose, this book will help provide the answers.

    If you have been told it’s not realistic to work and live with passion, this book will help change your mindset.

    If you’re too busy, too tired, too stressed out to read a lengthy book, this concise guide comes to your rescue.

    Quit just existing and start really living!

    Buy this book now to start achieving outstanding personal and professional results with absolute certainty and excitement.

    Pick up your copy today by clicking the BUY NOW button at the top of this page!

This was my original description for my book, How to Find Your Passion and Purpose

Finding a job you want and living a life you love is impossible without passion, enthusiasm, zest, inspiration and the deep satisfaction that comes from doing something that delivers you some kind of buzz.

Yet, it’s staggeringly, and dishearteningly, true that many people don’t know what they are passionate about, or how they can turn it into a rewarding career. Some research suggests that only 10% of people are living and working with passion. Hence my passion for passion and helping create more positive change in the world.

If you’re like many people who don’t know what they are passionate about or what gives your life meaning and purpose, this book will help provide the answers.

If you have been told it’s not realistic to work and live with passion, this book will help change your mindset.

Together we’ll help you get your mojo back, challenge your current beliefs and increase your sense of possibility. By tapping into a combination of practical career strategies, Law of Attraction principles, and the spiritual powers of manifestation, you’ll reawaken dreams, boost your self-awareness, empower your life and challenge what you thought was possible.

We’ll do this in an inspired yet structured way by strengthening your creative thinking skills, boosting your self-awareness and helping you identify your non-negotiable ingredients for career success and happiness. Little steps will lead naturally to bigger leaps, giving your the courage and confidence to follow your passion and fly free toward career happiness and life fulfilment.

What you’re about to read isn’t another self-help book; it’s a self-empowerment book. It offers ways to increase your self-knowledge. From that knowledge comes the power to create a life worth living.

How To Find Your Passion And Purpose will help you:

• Explore and clarify your passions, interests, and life purpose

• Build a strong foundation for happiness and success

• Value your gifts, natural knacks and talents and confirm your work-related strengths

• Direct your energies positively toward your preferred future

• Strengthen your creative thinking skills, and ability to identify possible roles you would enjoy, including self-employment

• Have the courage to follow your dreams and super-charge the confidence needed to make an inspired change

• Find your point of brilliance

Let’s look briefly at what each chapter in this book will cover:

Chapter One, “What Is Passion” will help you explore the meaning of passion and discover the consequences of ignoring your passion. You’ll identify any passion blocking beliefs and intensify passion-building beliefs to boost your chances of success.

Chapter Two, “Discover Your Passion,” will help you to identify your own sources of passion and passion criteria. What you’ll discover may be a complete surprise and open up a realm of opportunities you’ve never considered.

Chapter Three, “Passion At Work,” will assist you in identifying career options and exploring ways to develop your career in light of your passions and life purpose.

Chapter Four, “Live Your Passion,” looks at passion beyond the world of work and ways to achieve greater balance and fulfillment. You’ll also identify strategies to overcome obstacles and to maximise your success.

How To Find Your Passion And Purpose concludes with showing you how to identify your point of brilliance. I’ve also included a link to two free workbooks.

Find a job you love and finally live the life you want. Scroll up and click “Buy Now” before it’s too late.

It wasn’t bad for a first attempt, but I knew it needed to be better.

Even with all those extra tweaks I’ve shared with you above and creating a super-persuasive book description there’s no way I can guarantee  that everyone will buy your book. BUT, I’ll bet you’ll feel better about it and agree that the chances of increasing your conversion rate will soar considerably.

I spent about 40-minutes writing this blog post just for Y-O-U. If you think you will sell even just one more book, (hopefully more) will you give me a $0.99 tip? Just…

Grab your copy of the How To Find Your Passion and Purpose: Four Easy Steps to Discover A Job You Want and Live The Life You Love, available in paperback and eBook from Amazon by clicking here NOW>>

To fulfil your potential you have to step out of the comfort zone

Sunday, January 17th, 2016

shoot for the stars by Kimberly Gordon ReelandWhilst it’s commonly stated that we should do what comes naturally, this may not be the best advice!

To fulfil your potential you have to step out of the comfort zone of doing what you do well and embrace the uncertain world of trying something new.

In doing this you’ll have the satisfaction of knowing whether you swim on a new current of fulfilment and success – something others refer to as ‘flow”.

Just as Jilly did, the wonderful lady in her 70’s who has become a photographer, and whose story I shared in Mid-Life Career Rescue: (What Make You Happy).

Listening to Jilly’s stories of reinvention, it’s clear to me that variety, learning and new challenges are some of her most important values. “‘I’ve always followed my dream – I wasn’t a mid-lifer who found what I wanted to do. I always took chances and jumped in with both feet!” She said. 

Read her inspiring story in Mid-Life Career Rescue: (What Make You Happy), or check out her website – her work is really, really special. Her natural affinity for dogs, and the skills she’s developed with the camera, creates something truly magical. She has now had several exhibitions with two more coming up next year. Also she has been invited to join Getty Images.

 

 

But what if you  don’t swim? What if you sink? At least you’ll have the satisfaction of knowing you tried, and the great fortune of implementing your lessons learned in your next attempt!

Refresh Your Life With Change

Sticking with what you do well can be the worst thing to do if you want to live a meaningful life. To develop new skills, new ways of being to become someone other than who you believe yourself to be takes a willingness to change.

As astrologer Sarah Varcas shares, “It takes courage and fortitude, a willingness to be a new-born again, discovering life from scratch, adopting a new perspective and fresh guidelines. Of course we can take our strengths and abilities with us on the journey. They’ll come in more than handy! But to see them as the be-all and end-all, the extent of our ‘tool kit’, is to live a half-baked life in the shadow of who we could actually be if we allowed ourselves to grow.”

Here’s a few questions to ponder, the answers may prove liberating:

  • What would you be willing to try if you were 10 times bolder?
  • What wouyld you try if you knew success was guaranteed?
  • How could trying out new ways of being or working enrich your life?

Finding My Passion and Purpose

I put into motion my own advice late last year and published my first two books in the Mid-Life Career Rescue series on Amazon. What fun! I don’t know why I didn’t do it sooner.

Since embarking on change I’ve published a book a month and recently penned my third book: How To Find Your Passion And Purpose: Four Easy Steps to Discover A Job You Want and Live The Life You Love, is more of guide, than a book – a nice short, easy to implement tool kit to help you live and work with passion and purpose.

The Amazon details and link are here: http://amzn.to/1W0IreR

A new thing I did for the first time was creating my own cover – using my own art work too. The feedback I’ve received about both the book and the cover has enriched my life in ways I couldn’t have perceived. I gain from the satisfaction and fulfilment of being fully autonomous in all aspects of publishing and gaining from the immediacy and intimacy of the feedback from readers.

“Simply delightful, witty quick read, packed with excellent information. I’m actually believing now, I could change my career after 18 years!” Wrote one Amazon reviewer.

“I feel I want to read this book now! The red energy swirl suggests an invitation to enter a journey of discovering ones passion,” shared another person when she first saw the cover.

Of course, sometimes when you try new things, even successful new things you can attract criticism. I did when I wrote my second book. A reviewer said,  “I loved the inspiration, content, and message. There book rambles a lot though.”

Ok, I thought. I won’t ramble in my next book – I’ll be more concise!

How To Find Your Passion And Purpose: Four Easy Steps to Discover A Job You Want and Live The Life You Love is available through Amazon at the special introductory price of $.99 for a limited time. http://amzn.to/1W0IreR

How to quit your job and still pay the bills

Sunday, December 20th, 2015

 

Quitting is for winners…

My daughter quit her job with no job to go to yet – she’s never been happier. But only two days prior she was in tears. Months of bullying, manipulation by managers and being promised magic that never eventuated took its toll on her self-confidence and self-esteem.

But now she’s jumping for joy. She’s claimed her power back and made a stand for what she believed. And she’s done it all with her eyes wide open – clarifying first what she really needed in a job to feel happy.

Do you want to quit your job? Do you feel overwhelmed thinking about what else you could do? Or are you looking for a blueprint for success?

Quit a job you hate and start living again

Sometimes all it takes is one line, one sentence, one book to radically change your life. As one man who purchased Mid-Life Career Rescue: What Makes You Happy write to me “I wish I had this book ten years ago! Making a career change was really challenging, and overwhelming. This book is quick and to the point, very well organized making it a great easy-to-use resource. The step-by-step tools are what set it apart, though. I’m recommending this to my cousin who has been wanting to make a change but doesn’t know how. I really hope this book pushes him into action to find a career that makes him happy! Great stuff.” ~ Jason Sperling.

Here’s a few strategies I share in Mid-Life Career Rescue: What Makes You Happy:

 Is lack of finances holding you back?

‘I’d love to quit my job if my mortgage would let me,” someone wrote to me.

I hear you! I’ve been there too. Here’s a few things you may want to consider:

1.) Plan your great escape. If you can’t afford to quit right away, make an escape plan. Put the challenge out there, “How can I quit my job and still pay the bills?” Ask friends, family, Google. Listen to your intuition. Could you negotiate a four day week to give you time to develop a hobby into a career? Is it time to spruce up your CV and activate a job search plan?

2.) Do some creative accounting. Could you take out a loan with family to see you through? Leverage off a loan interest credit card? Sell your kids? (I’m joking!) You get the idea. My daughter’s using her downtime to promote her business ideas – hours after resigning she generated the equivalent of a week’s wages.

3.) Utilise equity. Burt Munro, of ‘The World’s Fastest Indian’ fame mortgaged his home. Could you use the equity in your own home to finance your career? If you don’t want to remortgage you could try asking for a mortgage holiday. Many banks allow 2–3 months of no mortgage payments.

4.) Share the load. Who else has a stake in your success? Perhaps they may be able to inject more cash into your joint cash flow. Keri had always earned more than her husband. Her dream career meant taking a $40k drop. Together they worked on a strategy to help him advance his career and earn more money. Not only is he happier in his job but now Keri has built a flourishing business as a corporate life coach.

5.) Seek investors. Use other people’s money to create the momentum you need. Remember there’s good borrowing – borrowing to increase wealth – and bad borrowing – borrowing so you can consume more. Most people spend all their spare income on non-asset-producing consumption. Banks, family members and friends are all possible sources of investment income. Sam Morgan, who established TradeMe, convinced his dad to back him, and earned him millions of dollars in return. You may not pay back millions but if your idea is sound, your investors can sleep at night knowing they will be repaid.

Money doesn’t have to be an obstacle to making a change to more fulfilling work. With sound planning, a willingness to prioritise and juggle conflicting demands, financing your career can be more affordable than you think.

 

This is an edited extract from Midlife Career Rescue: (What Makes You Happy): How to confidently leave a job you hate, and start living a life you love, before it’s too late” by Cassandra Gaisford. To purchase your copy and learn how to follow your passion to prosperity, click here to go to your online bookshop.

Three days to train a horse. Three days to change a habit.

Wednesday, July 22nd, 2015

IMG_2846Golden Dream, one of the pregnant mares we’ve been babysitting, started eating the fences while we were away for three days. My partner said, ‘Something has got to change, either the horses changed their behaviour or they have to go.’

You may be wondering, what does this have to do with writing or any act of creativity? I didn’t want the horses to go, just like I don’t want to give up my dream of being published in fiction.

Over the years I’ve heard a lot of talk that it takes 21 days to change a habit, but where’s the evidence? Why 21 days? What if the truth was it only takes three days to change a habit? That would be cool.  Three days is manageable, easier to chew and simpler digest. Then add three more days, and three more, until voilà you have achieved seven sets of three and a new habit is ingrained. Of course it can’t stop there. A new habit has to continue to be effective.

I proved my horse theory of behavioural change today. Day three and the horses are retrained, I’m still working on training myself to change unhelpful behaviours, including procrastination, but here’s a few things I’ve learned recently from other pro’s:

Don’t be discouraged by the size of the task

Don’t be discouraged by the size of the task. Robert McKee, story guru to the stars, including Peter Jackson and many other high achieving creatives, says it takes 10 years before you can master the craft of writing. Joanna Penn, New York Times and USA Today best-selling novelist and author of one of the top 10 blogs for self-publishers, wrote recently of author Blake Crouch’s 10 year journey through different forms of publishing – his Wayward Pines series is now a TV show. 10 seems to be a magic number, just like 3.

 

Think like a pro and be prepared to learn

Think and act and feel like a pro. No one achieves pro status without some sort of apprenticeship. Like any apprentice you have tasks to learn from other experts on the journey to craft mastery.  Joanna Penn, for example attends workshops and learns from other successful people in her field. Other pro’s do the same.

“Excellence of any kind is based upon knowledge,” says Robert McKee. “You have to do research, you have to know what it is you are trying to do. The more you understand what you are trying to do the better you will be at it. The notion you can rely in instinct is foolishness.”

 

Do the work

“Show up, show up and soon the muse shows up too”, says author Isabel Allende. Show up, put your bum on the seat, and put your pen in hand and do the work.  “You can’t actually make a living from writing if you’re not actually writing, ” says Joanna Penn – very wisely! Some authors suggest writing at a set time every day, others advocate for a more flexible approach. Know what works for you and stick to it. Determine the goals you want to achieve. Whether it’s a quota, a set amount of time to write, or a defined task to conquer, determine what you are going to do and stay at work until your done.

 

Write faster

Prolific Amazon best-selling author Steve Windsor, warns against over thinking. Write faster, he says. This is a great way to minimise the internal critic and the perfectionist. They can come out to play later, the main thing is to get down the bones, at least then you’ll have something to work with. If you have no words you have nothing to go back and edit later. Steve Windsor speaks from experience – with nine books out in eight months he knows how to be a writing machine.

 

Practice habit creep

Changing human behaviour is often considered to be one of the hardest things to do in business and in life, writes James Clear.  James studies successful people across a wide range of disciplines — entrepreneurs, artists, athletes, and more — to uncover the habits and routines that make these people the best at what they do.

What if,  he asks in a recent newsletter, we trusted that becoming more successful  came as a natural side effect of improving our normal routines? It makes absolute sense that as our normal habits improve so will our successes – whether this is because our daily word count goes up, or we churn out more books over a year, or what ever else we want to achieve.

James Clear has coined the phrase ‘habit creep’  to describe the idea of ‘slightly adjusting your habits until behaviours and results that were once out of reach become your new normal‘.

He advocates two primary ways to change long-term behaviours and improve performance for good:

  1. Increase your performance by a little bit each day. Most people take this to the extreme, he’s says.
  2. Change your environment to remove small distractions and barriers. Most people never think about this.

 

I’ve been implementing many of these strategies to increasing success. I’m breaking the task of finishing a book of fiction into manageable tasks. I’m practising habit creep and writing fast by working in 40 minute intervals of timed writing bursts, followed by 10 minutes of cardio!It’s so important as a writer not to be sedentary.

I’ve also changing location, moving out of the house and into the garden to minimise the distraction created by unlimited WIFI and interruptions at home. Look, even Golden Dream is cheer-leading me on as I write!

Watching podcasts by writing professionals, and joining writing forums and communities of writers with similar aspirations has been fabulous too, tuning up my mindset and providing me with ‘my tribe’ and a sense of belonging.

It’s day one of making these changes in my writing life, but having trained the horses to stop eating the fence in three days by making slow, incremental adjustments to their routine, I’m optimistic that I can create new habits that lasts a lifetime too.

 

Everyone gets obsessed with achieving their very best day—pulling the best score on their test, running their fastest race ever, making the most sales in the department. I say forget that stuff. Just improve your normal day and the results will take care of themselves. We naturally make long-term changes in our lives by slowly and slightly adjusting our normal everyday habits and behaviours.” ~ James Clear

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